Thomas Hellum: The world's most boring television ... and why it's hilariously addictive

275,820 views

2014-12-10 ・ TED


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Thomas Hellum: The world's most boring television ... and why it's hilariously addictive

275,820 views ・ 2014-12-10

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Anja Kolobarić Recezent: Mislav Ante Omazić - EFZG
00:13
Thank you.
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Hvala vam.
00:14
I have only got 18 minutes
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Imam samo 18 minuta
00:15
to explain something that lasts for hours and days,
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da vam objasnim nešto što traje satima i danima,
00:18
so I'd better get started.
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pa bolje da počnem.
00:21
Let's start with a clip from Al Jazeera's Listening Post.
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Za početak, evo priloga iz Al Jazeerinog Listening Posta.
00:26
Richard Gizbert: Norway is a country that gets relatively little media coverage.
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Richard Gizbert: Norveška je relativno rijetko prisutna u medijima.
00:30
Even the elections this past week passed without much drama.
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Čak su i prošlotjedni izbori prošli bez puno drame.
00:33
And that's the Norwegian media in a nutshell:
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I takvi su, ukratko, norveški mediji:
00:36
not much drama.
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bez puno drame.
00:37
A few years back,
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Prije nekoliko godina,
00:38
Norway's public TV channel NRK
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Norveška javna televizija NRK
00:41
decided to broadcast live coverage of a seven-hour train ride --
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odlučila je uživo emitirati prijenos sedmosatne vožnje vlakom --
00:45
seven hours of simple footage,
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sedam sati jednostavnih snimki
00:47
a train rolling down the tracks.
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vlaka kako klizi tračnicama.
00:50
Norwegians, more than a million of them according to the ratings, loved it.
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Prema istraživanjima gledanosti to je oduševilo više od milijun Norvežana.
00:53
A new kind of reality TV show was born,
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Rođena je nova vrsta reality-showa
00:56
and it goes against all the rules of TV engagement.
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koja se protivi svim pravilima televizijskog angažmana.
01:00
There is no story line, no script,
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Nema priče, scenarija,
01:02
no drama, no climax,
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drame, vrhunca,
01:04
and it's called Slow TV.
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a naziva se "Slow TV" (usporena TV).
01:06
For the past two months,
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Zadnja dva mjeseca
01:07
Norwegians have been watching a cruise ship's journey up the coast,
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Norvežani su gledali putničke brodove kako putuju obalom
01:11
and there's a lot of fog on that coast.
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pokrivenom maglom.
01:13
Executives at Norway's National Broadcasting Service
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Rukovoditelji NNBS-a
01:16
are now considering broadcasting a night of knitting nationwide.
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sad planiraju nacionalni prijenos noći pletenja.
01:20
On the surface, it sounds boring,
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Čini se dosadno na prvi pogled,
01:23
because it is,
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zato što i jest,
01:24
but something about this TV experiment
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ali ima nešto u ovom TV-eksperimentu
01:26
has gripped Norwegians.
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što je očaralo Norvežane.
01:28
So we sent the Listening Post's Marcela Pizarro to Oslo
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Stoga smo poslali novinarku Listening Posta Marcelu Pizarro u Oslo
01:31
to find out what it is, but first a warning:
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da sazna o čemu se radi, no najprije jedno upozorenje:
01:34
Viewers may find some of the images in the following report disappointing.
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Gledatelje bi neki od prizora mogli... razočarati.
01:38
(Laughter)
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(Smijeh)
01:40
Thomas Hellum: And then follows an eight-minute story on Al Jazeera
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Thomas Hellum: Zatim slijedi osmominutna priča na Al Jazeeri
01:43
about some strange TV programs in little Norway.
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o neobičnim TV-programima u malenoj Norveškoj.
01:46
Al Jazeera. CNN. How did we get there?
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Al Jazeera. CNN. Kako smo ondje dospjeli?
01:49
We have to go back to 2009,
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Moramo se vratiti u 2009.
01:51
when one of my colleagues got a great idea.
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kada je jedan od mojih kolega dobio sjajnu ideju.
01:53
Where do you get your ideas?
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Gdje dolazite do ideja?
01:55
In the lunchroom.
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U blagovaonici.
01:57
So he said, why don't we make a radio program
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Rekao je, mogli bismo napraviti radijski program
02:00
marking the day of the German invasion of Norway in 1940.
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na obljetnicu njemačke invazije na Norvešku 1940.
02:04
We tell the story at the exact time during the night.
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Pričat ćemo tu priču u točno to vrijeme tijekom noći.
02:08
Wow. Brilliant idea, except
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Sjajna ideja,
02:10
this was just a couple of weeks before the invasion day.
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samo što je obljetnica bila tek za nekoliko tjedana.
02:13
So we sat in our lunchroom and discussed
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Sjedili smo u blagovaonici i raspravljali
02:15
what other stories can you tell as they evolve?
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o tome koje bismo druge priče mogli pričati dok se razvijaju.
02:19
What other things take a really long time?
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Što još jako dugo traje?
02:24
So one of us came up with a train.
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Jedan od nas dosjetio se vlaka.
02:26
The Bergen Railway had its 100-year anniversary that year
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Bergenska željeznica te je godine obilježavala 100. obljetnicu.
02:30
It goes from western Norway to eastern Norway,
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Željeznica se proteže od zapadne do istočne Norveške,
02:33
and it takes exactly the same time as it did 40 years ago,
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a vožnja traje jednako kao i prije 40 godina
02:37
over seven hours. (Laughter)
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- više od sedam sati. (Smijeh)
02:40
So we caught our commissioning editors in Oslo, and we said,
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Našli smo izvršne urednike u Oslu i rekli im
02:43
we want to make a documentary about the Bergen Railway,
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da želimo napraviti dokumentarac o Bergenskoj željeznici,
02:46
and we want to make it in full length,
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i to u stvarnoj dužini.
02:48
and the answer was,
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Odgovor je glasio:
02:50
"Yes, but how long will the program be?"
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"Može, ali koliko će to dugo trajati?"
02:51
"Oh," we said, "full length."
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Rekoh: "U stvarnoj dužini."
02:53
"Yes, but we mean the program."
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"Da, ali mislimo na reportažu."
02:55
And back and forth.
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I tako stalno.
02:57
Luckily for us, they met us with laughter, very, very good laughter,
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Srećom, jako su se lijepo nasmijali,
03:02
so one bright day in September,
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pa jednog sunčanog rujanskog dana
03:05
we started a program that we thought should be seven hours and four minutes.
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počeli smo program za koji smo očekivali da će trajati 7 sati i 4 minute.
03:09
Actually, it turned out to be seven hours and 14 minutes
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Na kraju je trajalo 7 sati i 14 minuta
03:12
due to a signal failure at the last station.
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zahvaljujući neuspješnoj signalizaciji na zadnjoj postaji.
03:16
We had four cameras,
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Imali smo četiri kamere.
03:18
three of them pointing out to the beautiful nature.
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Tri su bile usmjerene prema predivnoj prirodi.
03:22
Some talking to the guests, some information.
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Neke su snimale razgovore s gostima i informiranja.
03:26
(Video) Train announcement: We will arrive at Haugastøl Station.
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(Video) Obavijest putnicima: Stižemo na stanicu Haugstøl.
03:30
TH: And that's about it,
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TH: I to je to!
03:31
but of course, also
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No naravno,
03:33
the 160 tunnels gave us the opportunity to do some archives.
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160 tunela dalo nam je priliku da puštamo materijale iz arhive.
03:37
Narrator [in Norwegian]: Then a bit of flirting while the food is digested.
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Govornik (na norveškom): Malo flerta dok se hrana probavlja.
03:42
The last downhill stretch before we reach our destination.
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Posljednji dio nizbrdo prije dolaska na odredište.
03:47
We pass Mjølfjell Station.
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Prolazimo stanicu Mjølfjell.
03:52
Then a new tunnel.
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I onda još jedan tunel.
03:54
(Laughter)
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(Smijeh)
03:55
TH: And now we thought, yes, we have a brilliant program.
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TH: I onda smo pomislili: da, imamo sjajan program!
03:59
It will fit for the 2,000 train spotters in Norway.
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Svidjet će se 2.000 promatrača vlakova u Norveškoj.
04:03
We brought it on air in November 2009.
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Prikazali smo to u studenom 2009.
04:06
But no, this was far more attractive.
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Ali ne, ovo je bilo mnogo privlačnije.
04:08
This is the five biggest TV channels in Norway on a normal Friday,
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Ovo je pet najvećih TV-programa u Norveškoj na običan petak,
04:12
and if you look at NRK2 over here,
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a pogledate li na NRK2,
04:14
look what happened when they put on the Bergen Railway show:
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pogledajte što se dogodilo kad su prikazali Bergenske željeznice:
04:18
1.2 million Norwegians watched part of this program.
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1,2 milijuna Norvežana gledalo je taj program.
04:22
(Applause)
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(Pljesak)
04:26
And another funny thing:
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I još jedna zanimljivost.
04:28
When the host on our main channel,
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Kada je voditeljica našeg glavnog programa
04:30
after they have got news for you,
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nakon vijesti
04:33
she said, "And on our second channel,
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rekla: "A na našem drugom programu
04:35
the train has now nearly reached Myrdal station."
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vlak je skoro stigao na stanicu Myrdal."
04:38
Thousands of people just jumped on the train
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Tisuće su ljudi odmah prebacili na vlak
04:41
on our second channel like this. (Laughter)
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na našem drugom programu - ovako. (Smijeh)
04:45
This was also a huge success in terms of social media.
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Ovo je bio ogroman uspjeh i po pitanju društvenih mreža.
04:49
It was so nice to see all the thousands of Facebook and Twitter users
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Bilo je divno vidjeti tisuće korisnika Facebooka i Twittera
04:53
discussing the same view,
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kako raspravljaju o istom pogledu,
04:55
talking to each other as if they were on the same train together.
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međusobno razgovaraju kao da su zajedno na vlaku.
05:00
And especially, I like this one. It's a 76-year-old man.
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Ovo mi je posebno drag primjer. Ovo je 76-ogodišnjak
05:03
He's watched all the program,
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koji je odgledao cijeli program
05:05
and at the end station, he rises up to pick up what he thinks is his luggage,
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i nakon što je vlak došao na destinaciju, mislio je da se ustaje uzeti prtljagu,
05:09
and his head hit the curtain rod,
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glavom udario o karnišu
05:13
and he realized he is in his own living room.
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i tek je onda shvatio da je u svom dnevnom boravku.
05:15
(Applause)
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(Pljesak)
05:21
So that's strong and living TV.
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Televizija je toliko utjecajna.
05:26
Four hundred and thirty-six minute by minute on a Friday night,
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436 minuta za minutom petkom navečer
05:29
and during that first night,
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i tijekom prve noći
05:31
the first Twitter message came: Why be a chicken?
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stigao je prvi tweet: "Nemojte biti kukavice!
05:33
Why stop at 436 when you can expand that
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Zašto stati na 436 minuta kad to možete proširiti
05:39
to 8,040, minute by minute,
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na 8.040, minuta po minutu
05:43
and do the iconic journey in Norway,
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i napraviti ikonsku turu Norveškom -
05:45
the coastal ship journey Hurtigruten from Bergen to Kirkenes,
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putovanjem putničkim brodom Hurtigruten od Bergena do Kirkenesa,
05:48
almost 3,000 kilometers, covering most of our coast.
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gotovo 3.000 km, preko većine obale.
05:52
It has 120-year-old, very interesting history,
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Ima zanimljivu povijest dugu 120 godina
05:56
and literally takes part in life and death along the coast.
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i doslovno sudjeluje u životu i smrti uzduž obale."
06:01
So just a week after the Bergen Railway,
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Tjedan dana nakon Bergenske željeznice
06:04
we called the Hurtigruten company and we started planning for our next show.
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nazvali smo Hurtigruten kompaniju i počeli planirati sljedeći show.
06:10
We wanted to do something different.
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Htjeli smo napraviti nešto drugačije.
06:12
The Bergen Railway was a recorded program.
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Bergenska željeznica bila je sniman program.
06:15
So when we sat in our editing room,
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Kad smo sjeli u sobu za montažu,
06:17
we watched this picture -- it's all Ål Station --
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gledali smo ovu sliku - to je stanica Ål -
06:20
we saw this journalist.
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i vidjeli smo ovog novinara.
06:21
We had called him, we had spoken to him,
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Zvali smo ga, pričali smo s njim,
06:23
and when we left the station,
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a kad smo napustili stanicu,
06:25
he took this picture of us and he waved to the camera,
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uslikao je ovu sliku i mahao kameri,
06:28
and we thought,
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pa smo pomislili,
06:30
what if more people knew that we were on board that train?
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što bi bilo kad bi više ljudi znalo da smo na tom vlaku?
06:33
Would more people show up?
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Bi li se više ljudi pojavilo?
06:35
What would it look like?
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Kako bi to izgledalo?
06:37
So we decided our next project, it should be live.
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Tako smo odlučili da bi naš sljedeći projekt trebao ići uživo.
06:40
We wanted this picture of us on the fjord and on the screen at the same time.
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Htjeli smo ovu našu sliku imati istovremeno i na fjordovima i na ekranu.
06:47
So this is not the first time NRK had been on board a ship.
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Ovo nije bio prvi put da je NPK bio na brodu.
06:50
This is back in 1964,
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Ovo je iz 1964.
06:52
when the technical managers have suits and ties
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kad su tehnički menadžeri nosili odijela i kravate
06:54
and NRK rolled all its equipment on board a ship,
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i NRK je postavio svoju opremu na brod
06:58
and 200 meters out of the shore, transmitting the signal back,
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i 200 metara od obale vraćali signal,
07:03
and in the machine room, they talked to the machine guy,
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a u sobi sa strojevima razgovarali su sa strojovođom.
07:06
and on the deck, they have splendid entertainment.
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Na palubi su se dobro zabavljali.
07:11
So being on a ship, it's not the first time.
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Dakle, nije nam ovo prvi put na brodu. (Smijeh)
07:17
But five and a half days in a row, and live, we wanted some help.
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Ali budući da se radilo o 5 i pol dana i da je išlo uživo, trebala nam je pomoć.
07:22
And we asked our viewers out there, what do you want to see?
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Pitali smo gledatelje što žele vidjeti.
07:26
What do you want us to film? How do you want this to look?
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Što želite da snimamo? Kako želite da ovo izgleda?
07:30
Do you want us to make a website? What do you want on it?
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Želite li da napravimo web-stranicu? Što želite na njoj?
07:33
And we got some answers from you out there,
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Dobili smo neke vaše odgovore
07:35
and it helped us a very lot to build the program.
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koji su nam puno pomogli u osmišljavanju programa.
07:39
So in June 2011,
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U lipnju 2011.
07:42
23 of us went on board the Hurtigruten coastal ship
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nas 23 se ukrcalo na Hurtigruten brod
07:46
and we set off.
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i zaplovili smo.
07:48
(Music)
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(Glazba)
08:47
I have some really strong memories from that week, and it's all about people.
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Imam snažna sjećanja na taj tjedan, a sva uključuju ljude.
08:51
This guy, for instance,
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Npr. ovaj je tip
08:52
he's head of research at the University in Tromsø
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voditelj istraživanja na Sveučilištu u Tromsø.
08:55
(Laughter)
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(Smijeh)
08:57
And I will show you a piece of cloth,
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Pokazat ću vam komad tkanine,
09:02
this one.
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ovaj.
09:06
It's the other strong memory.
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I to je jedno snažno sjećanje.
09:07
It belongs to a guy called Erik Hansen.
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Pripada Eriku Hansenu.
09:12
And it's people like those two who took a firm grip of our program,
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Takvi su ljudi snažno djelovali na naš program
09:20
and together with thousands of others along the route,
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i skupa s tisućama drugih tijekom putovanja
09:24
they made the program what it became.
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napravili su od njega ono što on sada jest.
09:27
They made all the stories.
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Stvorili su priče.
09:30
This is Karl. He's in the ninth grade.
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Ovo je Karl. Ide u 9. razred.
09:33
It says, "I will be a little late for school tomorrow."
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Piše: "Malo ću zakasniti na sutrašnju nastavu."
09:36
He was supposed to be in the school at 8 a.m.
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Treba je biti u školi u 8:00.
09:39
He came at 9 a.m., and he didn't get a note from his teacher,
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Došao je u 9:00 i učiteljica ga nije zapisala
09:42
because the teacher had watched the program.
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jer je i ona gledala prijenos.
09:44
(Laughter)
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(Smijeh)
09:46
How did we do this?
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Kako smo to izveli?
09:47
Yes, we took a conference room on board the Hurtigruten.
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Da, uzeli smo sobu za sastanke upravnog tijela Hurtigrutena.
09:50
We turned it into a complete TV control room.
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Pretvorili smo je u kontrolnu kabinu.
09:54
We made it all work, of course,
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Sve je radilo, naravno.
09:57
and then we took along 11 cameras.
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Ponijeli smo 11 kamera.
09:59
This is one of them.
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Ovo je jedna od njih.
10:00
This is my sketch from February,
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Ovo je moj nacrt iz veljače.
10:02
and when you give this sketch to professional people
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Kad ovaj nacrt date profesionalcima
10:04
in the Norwegian broadcasting company NRK,
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u NRK-u,
10:07
you get some cool stuff back.
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svašta vam vrate.
10:10
And with some very creative solutions.
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Prvenstveno kreativna rješenja.
10:14
(Video) Narrator [in Norwegian]: Run it up and down.
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(Video) Govornik (na norveškom): Neka ide gore-dolje.
10:16
This is Norway's most important drill right now.
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Ovo je trenutno najvažnija norveška bušilica.
10:20
It regulates the height of a bow camera in NRK's live production,
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Regulira visinu kamere u NRK-ovoj produkciji uživo.
10:26
one of 11 that capture great shots from the MS Nord-Norge.
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Jedna od 11 koje hvataju sjajne snimke MS Nord-Norgea.
10:30
Eight wires keep the camera stable.
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Osam žica stabilizira kameru.
10:33
Cameraman: I work on different camera solutions.
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Kamerman: Radim na različitim kamermanskim rješenjima.
10:37
They're just tools used in a different context.
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To su samo alati koji se koriste u različitim kontekstima.
10:40
TH: Another camera is this one. It's normally used for sports.
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TH: Ovo je druga kamera. Inače je koristimo za sportove.
10:44
It made it possible for us to take close-up pictures of people
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Omogućila nam je da radimo snimke ljudi u krupnom planu
10:47
100 kilomteres away,
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udaljene i po 100 km,
10:49
like this one. (Laughter)
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poput ove. (Smijeh)
10:54
People called us and asked, how is this man doing?
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Ljudi su nas zvali da pitaju za ovog čovjeka.
10:57
He's doing fine. Everything went well.
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Dobro je. Sve je dobro prošlo.
11:00
We also could take pictures of people waving at us,
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Mogli smo snimati i ljude koji su nam mahali,
11:03
people along the route, thousands of them,
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a i one koji su pitali za smjer, tisuće njih.
11:05
and they all had a phone in their hand.
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Svi su imali mobitele u rukama.
11:08
And when you take a picture of them, and they get the message,
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I kad ih slikamo, a oni dobiju poruku
11:11
"Now we are on TV, dad," they start waving back.
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"Tata, na TV-u smo", i oni počnu mahati.
11:13
This was waving TV for five and a half days,
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Ovo je pet i pol dana bila "mašuća-TV".
11:16
and people get so extremely happy
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Ljudi su bili toliko sretni
11:18
when they can send a warm message to their loved ones.
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što su mogli poslati tople pozdrave voljenima.
11:23
It was also a great success on social media.
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Bio je to uspjeh i na društvenim medijima.
11:26
On the last day, we met Her Majesty the Queen of Norway,
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Na zadnji dan upoznali smo njenu Visost, kraljicu Norveške
11:29
and Twitter couldn't quite handle it.
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i Twitter je poblesavio.
11:33
And we also, on the web,
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Također, preko Interneta smo
11:35
during this week we streamed more than 100 years of video
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tijekom ovog tjedna streamali više od 100 godina videa
11:40
to 148 nations,
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u 148 zemalja,
11:43
and the websites are still there and they will be forever, actually,
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Stranice su još uvijek tamo i tamo će biti zauvijek
11:47
because Hurtigruten was selected
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jer je Hurtigruten izabran
11:49
to be part of the Norwegian UNESCO list of documents,
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da bude dijelom norveške UNESCO-liste dokumenata.
11:54
and it's also in the Guinness Book of Records
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Također se nalazi u Guinnessovoj knjizi rekorda
11:57
as the longest documentary ever.
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kao najduži dokumentarac ikad.
12:00
(Applause)
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(Pljesak)
12:04
Thank you.
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Hvala vam.
12:07
But it's a long program,
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Ali dug je to program,
12:11
so some watched part of it, like the Prime Minister.
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pa su neki gledali samo dijelove, poput premijera.
12:14
Some watched a little bit more.
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Neki su gledali malo više.
12:16
It says, "I haven't used my bed for five days."
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Kaže: "Nisam spavao pet dana."
12:20
And he's 82 years old, and he hardly slept.
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To je 82-ogodišnjak koji je jedva spavao.
12:25
He kept watching because something might happen,
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Gledao je jer je mislio da bi se nešto moglo dogoditi
12:28
though it probably won't. (Laughter)
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iako vjerojatno neće. (Smijeh)
12:30
This is the number of viewers along the route.
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Ovo je broj gledatelja tijekom rute.
12:33
You can see the famous Trollfjord
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Vidi se poznati Trollfjord,
12:35
and a day after, all-time high for NRK2.
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a dan poslije, vrhunac za NRK2.
12:39
If you see the four biggest channels in Norway during June 2011,
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Da pogledate 4 najveća programa u Norveškoj tijekom lipnja 2011.,
12:45
they will look like this,
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ovako bi izgledali,
12:47
and as a TV producer, it's a pleasure to put Hurtigruten on top of it.
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a kao TV-producent, zadovoljstvo mi je na vrh postaviti Hurtigruten.
12:51
It looks like this:
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Ovako to izgleda:
12:53
3.2 million Norwegians watched part of this program,
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3,2 milijuna Norvežana gledalo je barem dio programa,
12:56
and we are only five million here.
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a ima nas samo 5 milijuna.
12:58
Even the passengers on board the Hurtigruten coastal ship --
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Čak su i putnici na Hurtigruten brodu --
13:01
(Laughter) --
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(Smijeh) --
13:03
they chose to watched the telly instead of turning 90 degrees
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i oni su gledali TV umjesto da su se okrenuli za 90 stupnjeva
13:07
and watching out the window.
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i gledali kroz prozor.
13:10
So we were allowed to be part of people's living room
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Bilo nam je omogućeno biti dijelom dnevnog boravka
13:13
with this strange TV program,
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zahvaljujući ovom neobičnom TV programu
13:16
with music, nature, people.
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s glazbom, prirodom i ljudima.
13:19
And Slow TV was now a buzzword,
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Slow TV postao je popularan izraz.
13:22
and we started looking for other things we could make Slow TV about.
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Počeli smo razmišljati o drugim stvarima o kojima bismo mogli snimati Slow TV.
13:26
So we could either take something long and make it a topic,
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Mogli smo ili uzeti nešto dugačko i učiniti to temom,
13:29
like with the railway and the Hurtigruten,
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poput željeznice i Hurtigrutena,
13:31
or we could take a topic and make it long.
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ili uzeti temu i učiniti je dugom.
13:34
This is the last project. It's the peep show.
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Naš zadnji projekt oslanja se na koncept peepshowa.
13:36
It's 14 hours of birdwatching on a TV screen,
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Sastoji se od 14 sati promatranja ptica na TV-ekranima,
13:39
actually 87 days on the web.
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a 87 dana na Internetu.
13:42
We have made 18 hours of live salmon fishing.
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Snimili smo uživo 18 sati ribolova lososa.
13:46
It actually took three hours before we got the first fish,
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Trebalo je tri sata da upecamo prvu,
13:49
and that's quite slow.
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a to je prilično sporo.
13:51
We have made 12 hours of boat ride into the beautiful Telemark Canal,
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Snimili smo 12 sati vožnje čamcem preko kanala Telemark
13:56
and we have made another train ride with the northern railway,
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i još jednu vožnju vlakom s južnom željeznicom,
13:59
and because this we couldn't do live, we did it in four seasons
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a budući da to nismo mogli puštati uživo, snimali smo to tijekom 4 godišnja doba
14:03
just to give the viewer another experience on the way.
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kako bismo gledateljima pružili drugačije iskustvo.
14:09
So our next project got us some attention outside Norway.
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Sljedeći projekt proslavio nas je i izvan Norveške.
14:13
This is from the Colbert Report on Comedy Central.
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Ovo je iz Colbert Reporta na Comedy Centralu.
14:16
(Video) Stephen Colbert: I've got my eye on a wildly popular program from Norway
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(Video) Stephen Colbert: U oko mi je zapeo užasno popularan norveški program
14:20
called "National Firewood Night,"
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pod imenom "Noć državne vatre za ogrjev"
14:23
which consisted of mostly people in parkas chatting and chopping in the woods,
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u kojem ljudi u jaknama brbljaju i sijeku drva,
14:27
and then eight hours of a fire burning in a fireplace. (Laughter)
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a zatim slijedi osam sati kaminske vatre. (Smijeh)
14:31
It destroyed the other top Norwegian shows,
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Uništilo je to druge popularne norveške emisije poput
14:33
like "So You Think You Can Watch Paint Dry"
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"Gledajmo kako se suši boja"
14:36
and "The Amazing Glacier Race."
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i "Utrke glečerima".
14:39
And get this, almost 20 percent of the Norwegian population tuned in,
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I pazite ovo, skoro 20 posto norveške populacije je to pratilo,
14:45
20 percent.
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20 posto!
14:46
TH: So, when wood fire and wood chopping can be that interesting,
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TH: Pa kad drva za ogrjev i sječa drva mogu biti toliko zanimljivi,
14:50
why not knitting?
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zašto ne prikazivati pletenje?
14:52
So on our next project,
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Za naš sljedeći projekt
14:53
we used more than eight hours to go live from a sheep to a sweater,
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trebalo nam je osam sati od ovce do džempera
14:58
and Jimmy Kimmel in the ABC show,
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i Jimmyju Kimellu iz ABC-showa
15:01
he liked that.
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to se svidjelo.
15:03
(Music)
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(Glazba)
15:10
(Video) Jimmy Kimmel: Even the people on the show are falling asleep,
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(Video) Jimmy Kimmel: Čak i sudionici showa počinju spavati
15:14
and after all that, the knitters actually failed
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i nakon svega toga pletači nisu uspjeli
15:16
to break the world record.
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srušiti svjetski rekord.
15:17
They did not succeed,
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Nisu uspjeli,
15:19
but remember the old Norwegian saying,
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ali sjetite se stare norveške izreke,
15:21
it's not whether you win or lose that counts.
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nije bitno pobijediš li ili izgubiš.
15:23
In fact, nothing counts, and death is coming for us all.
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U biti, ništa nije bitno i smrt dolazi po sve nas.
15:26
(Laughter)
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(Smijeh)
15:27
TH: Exactly. So why does this stand out?
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TH: Upravo tako. Zašto se onda ovo toliko razlikuje?
15:30
This is so completely different to other TV programming.
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Ovo je potpuno drugačije od drugih TV-emisija.
15:34
We take the viewer on a journey that happens right now in real time,
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Gledatelja vodimo na putovanje koje ide uživo
15:38
and the viewer gets the feeling of actually being there,
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i on dobije dojam da je uistinu tamo,
15:42
actually being on the train, on the boat,
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na vlaku, na brodu,
15:44
and knitting together with others,
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kao da plete među ostalima,
15:46
and the reason I think why they're doing that
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a mislim da to rade
15:48
is because we don't edit the timeline.
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zato što ne editiramo razvoj događaja.
15:51
It's important that we don't edit the timeline,
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To je važno,
15:53
and it's also important that what we make Slow TV about
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a također je važno što napravimo da Slow TV
15:56
is something that we all can relate to, that the viewer can relate to,
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bude nešto s čime se svi možemo poistovjetiti
16:01
and that somehow has a root in our culture.
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i što je utemeljeno na našoj kulturi.
16:04
This is a picture from last summer
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Ovo je slika od prošlog ljeta
16:06
when we traveled the coast again for seven weeks.
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kada smo isto putovali obalom na sedam tjedana.
16:09
And of course this is a lot of planning, this is a lot of logistics.
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To uključuje puno planiranja i logistike.
16:13
So this is the working plan for 150 people last summer,
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Ovo je plan rada za 150 ljudi prošlog ljeta,
16:17
but more important is what you don't plan.
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ali važnije je ono što ne planirate.
16:20
You don't plan what's going to happen.
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Ne planirate što će se dogoditi.
16:22
You have to just take your cameras with you.
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Samo ponesete kamere sa sobom.
16:25
It's like a sports event.
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Poput sportskog događaja.
16:27
You rig them and you see what's happening.
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Montirate ih i gledate što će se dogoditi.
16:29
So this is actually the whole running order
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Ovo je zapravo cijeli plan rada
16:32
for Hurtigruten, 134 hours, just written on one page.
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za Hurtigruten, 134 sata napisano na jednoj stranici.
16:36
We didn't know anything more when we left Bergen.
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Nismo znali ništa više ni kad smo napustili Bergen.
16:40
So you have to let the viewers make the stories themselves,
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Morate dozvoliti gledateljima da sami stvore priče.
16:43
and I'll give you an example of that.
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Dat ću vam primjer.
16:46
This is from last summer,
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Ovo je od prošlog ljeta.
16:47
and as a TV producer,
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Kao TV producent
16:49
it's a nice picture, but now you can cut to the next one.
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kažem da je ovo lijepa snimka, ali sad možemo prijeći na sljedeću.
16:53
But this is Slow TV,
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No ovo je Slow TV,
16:55
so you have to keep this picture until it really starts hurting your stomach,
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pa ćemo je ostaviti dok vam ne pozlije od nje,
16:58
and then you keep it a little bit longer,
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a onda i još malo duže.
17:01
and when you keep it that long,
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Kad je toliko dugo držite,
17:02
I'm sure some of you now have noticed the cow.
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siguran sam da su neki od vas primijetili kravu.
17:05
Some of you have seen the flag.
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Neki su primijetili zastavicu.
17:07
Some of you start wondering, is the farmer at home?
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Neki se počinju pitati je li farmer kod kuće.
17:09
Has he left? Is he watching the cow?
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Je li otišao? Pazi li na kravu?
17:12
And where is that cow going?
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Kamo krava ide?
17:15
So my point is, the longer you keep a picture like this,
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Želim reći, što duže držite snimku poput ove,
17:18
and we kept it for 10 minutes,
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a mi smo je držali 10 minuta,
17:21
you start making the stories in your own head.
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počnete si stvarati scenarije u glavi.
17:25
That's Slow TV.
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To je Slow TV.
17:29
So we think that Slow TV is one nice way of telling a TV story,
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Mislimo kako je Slow TV zgodan način da se ispriča TV priča
17:34
and we think that we can continue doing it,
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i da možemo nastaviti s tim,
17:37
not too often, once or twice a year, so we keep the feeling of an event,
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ne prečesto, jednom ili dvaput godišnje, kako bi održali osjećaj događaja.
17:41
and we also think that the good Slow TV idea,
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Dobra ideja koja bi se prikazivala na Slow TV-u
17:44
that's the idea when people say,
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jest ona za koju ljudi kažu
17:46
"Oh no, you can't put that on TV."
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"A ne, to ne možete staviti na TV!"
17:49
When people smile, it might be a very good slow idea,
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Kako se ljudi smiju, i to bi mogla biti zanimljiva spora ideja,
17:52
so after all, life is best when it's a bit strange.
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a život je ipak nabolji kad je neobičan!
17:56
Thank you.
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Hvala vam.
17:58
(Applause)
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(Pljesak)
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