Lucien Engelen: Crowdsource your health

Prevodilac: Mile Živković Lektor: Tatjana Jevdjic

I would like to talk to you about why many ehealth projects fail.

Hteo bih da vam ispričam

zašto dosta elektronskih projekata za zdravlje ne uspevaju.

And I really think that the most important thing of it

Mislim da je najbitnija stvar u tome

is that we stopped listening to patients.

da smo prestali da slušamo pacijente.

And one thing we did at Radboud University

Na Univerzitetu Radbud

is we appointed a Chief Listening Officer.

smo odredili glavnog referenta za slušanje.

Not in a very scientific way --

I to ne na neki naučni način -

she puts up a little cup of coffee or a cup of tea

ona stavi ispred sebe šolju kafe ili čaja

and asks patients, family, relatives,

i pita pacijente, porodicu, rođake:

"What's up?

"Šta se dešava?

How could we help you?"

Kako vam možemo pomoći?"

And we think, we like to think,

Volimo da mislimo,

that this is one of the major problems

da je ovo jedan od velikih problema

why all -- maybe not all --

zbog kog svi - možda ne baš svi -

but most of the ehealth projects fail,

ali većina elektronskih projekata za zdravlje propadaju,

since we stopped listening.

zato što smo prestali da slušamo.

This is my weight scale.

Ovo je moja bežična vaga. Veoma je jednostavna.

It's a very simple thing. It's got one knob, on/off.

Ima samo jedno dugme, za uključivanje i isključivanje.

And every morning I hop on it.

Svakog jutra stajem na nju.

And yes, I've got a challenge,

I da, imam izazov za sebe,

as you might see.

kao što možete videti.

And I put my challenge on 95 kg.

Moj izazov je na 95 kg.

But the thing is that it's made this simple

Ali ono što je jednostavno u vezi sa ovim

that whenever I hop on,

je da svaki put kada stanem na nju,

it sends my data to Google Health as well.

ona šalje moje podatke u Gugl Zdravlje.

And it's collected by my general practitioner as well,

Takođe ih preuzima i moj lekar opšte prakse,

so he can see what's my problem in weight,

tako da može da vidi moje probleme sa težinom,

not on the very moment that I need cardiologic support

ne istog trenutka

kada mi je potrebna kardiološka pomoć ili slično,

or something like it,

but also looking backward.

nego i gledajući unazad.

But there's another thing.

Ali tu je još nešto.

As some of you might know,

Kao što neki od vas možda znaju, imam više od 4 000 pratilaca na Tviteru.

I've got more than 4000 followers on Twitter.

So every morning, I hop on my weight scale

Tako da svakog jutra

stanem na svoju bežičnu vagu

and before I'm in my car,

i pre nego što uđem u auto, ljudi pričaju sa mnom:

people start talking to me,

"I think you need a light lunch today, Lucien."

"Lučijen, mislim da ti danas treba laganiji ručak."

(Laughter)

(Smeh)

But that's the nicest thing that could happen,

Ali to je najlepša stvar koja može da se desi,

since this is peer pressure.

jer je ovo pritisak okoline,

Peer pressure used to help patients --

vršnjački pritisak koji pomaže pacijentima -

since this could be used for obesity,

pošto se ovo može koristiti za gojaznost,

it could be used to stop patients from smoking.

može se koristiti

i kako bi pacijenti prestali da puše.

But on the other hand,

Ali sa druge strane, takođe se može koristiti

it also could be used to get people out of their chairs

kako bi se ljudi izvukli iz fotelja

and try to work together in some kind of gaming activity

i pokušali da rade zajedno na nekoj vrsti igre

to get more control of their health.

da bi dobili veću kontrolu nad svojim zdravljem.

As of next week, it will soon be available,

Od sledeće nedelje, ovo će biti dostupno.

there will be this little blood-pressure meter

Ovaj maleni merač pritiska u krvi

connected to an iPhone or something or other.

biće povezan na vaš mobilni telefon ili nešto slično.

And people will be able, from their homes,

I ljudi će moći iz svojih kuća,

to take their blood pressure,

da izmere krvni pritisak,

send it to their doctor

pošalju rezultate doktoru

and eventually share it with others, for instance,

ili ih podele sa drugima, na primer,

for over a 100 dollars.

za oko sto dolara.

And this is the point where patients get into position

Ovo je tačka gde pacijenti dolaze u pozicijiu

and can collect, not only their own control again,

ne samo da povrate kontrolu na sobom,

be captain of their own ship,

da budu kapetan svog broda,

but also can help us in health care

nego i da pomognu nama u zdravstvu

due to the challenges that we face,

zbog izazova s kojima se suočavamo,

like health-care cost explosion,

kao što je porast troškova u zdravstvu,

doubled demand and things like that,

povećani zahtevi i slično.

make techniques that are easy to use

Napravimo tehnike koje su lake za korišćenje

and start with this to embrace patients in the team.

i krenimo sa njima kako bismo obuhvatili pacijente u tim.

And you can do this with techniques like this,

I ovo možete da uradite ovakvim tehnikama,

but also by crowdsourcing.

ali takođe i umrežavanjem.

And one of the things we did,

Jedna od stvari koju smo uradili je ova

that I would like to share with you introduced by a little video.

i voleo bih da je podelim sa vama nakon kratkog uvodnog snimka.

(Music)

(Muzika)

(Kraj muzike)

(Heart-beat)

(Zvuci otkucaja srca)

We've all got navigation controls in our car.

Svi imamo navigaciju u našim automobilima.

We maybe even have it in our cellphone.

Možda čak i na našim mobilnim telefonima.

We perfectly know where all the ATMs are,

Odlično znamo gde se nalaze svi bankomati

just about the city of Maastricht.

u gradu Mastrihtu.

The other thing is we know where all the gas stations are.

Takođe znamo gde su sve benzinske stanice.

And sure, we could find fast food chains.

Sigurno bismo mogli naći i restorane brze hrane.

But where would be the nearest AED to help this patient?

Ali gde bi bio najbliži defibrilator

da pomogne ovom pacijentu?

We asked around, and nobody knew.

Raspitali smo se i niko nije znao.

Nobody knew where the nearest lifesaving AED

Niko nije znao gde je bio najbliži defibrilator

was to be obtained right now.

u tom trenutku.

So what we did, we crowdsourced the Netherlands.

Onda smo umrežili Holandiju.

We set up a website, and asked the crowd,

Napravili smo vebsajt

i zamolili ljude: "Ako vidite defibrilator,

"If you see an AED, please submit it,

molimo vas javite nam, recite gde se nalazi,

tell us where it is, tell us when it's open,"

i recite nam kada radi",

since sometimes in office hours it's closed, of course.

pošto nekada nisu otvoreni van radnog vremena, naravno.

And over 10,000 AEDs in the Netherlands

Preko 10 hiljada defibrilatora u Holandiji

already have been submitted.

je već prijavljeno do sada.

The next step we took was to find the applications for it.

Sledeći korak je bio pronalaženje aplikacije za ovo.

And we built an iPad application.

Napravili smo aplikaciju za ajped.

We made an application for Layar: Augmented Reality,

Napravili smo aplikaciju za Layar, proširenu stvarnost,

to find these AEDs.

kako bismo pronašli ove defibrilatore.

And whenever you are in a city like Maastricht,

Ako ste u gradu poput Mastrihta i nekome pozli,

and somebody collapses, you can use your iPhone,

možete iskoristi vaš mobilni telefon,

and within the next weeks also your Microsoft cellphone,

i u sledećih par nedelja i vaš Majkrosoft telefon,

to find the nearest AED,

kako biste našli najbliži defibrilator

which can save lives.

koji može da spasi živote.

And as of today,

Od danas,

we would like to introduce this, not only as AED4EU,

voleli bismo da predstavimo ovo ne samo kao AED4EU,

which is what the product is called,

što je ime proizvoda,

but also AED4US.

nego kao AED4US.

And we would like to start this on a worldwide level.

Voleli bismo da započnemo ovo na globalnom nivou.

And ask all of our colleagues in the rest of the world,

Zamolili bismo sve naše kolege iz ostatka sveta,

colleague universities, to help us

na srodnim univerzitetima, da nam pomognu

to find and work and act like a hub

da zajedno radimo poput mreže

to crowdsource all these AEDs all around the world,

kako bismo umrežili sve ove defibrilatore u celom svetu.

that whenever you're on holiday and somebody collapses,

Tako da ako ste na odmoru i nekome pozli,

might it be your own relative or someone just in front of you,

bez obzira da li vam je rođak ili samo neko ispred vas,

you can find this.

možete da pronađete ovo.

The other thing we would like to ask

Druga stvar koju bismo vas zamolili

is of companies also all over the world

je da kompanije širom sveta

that will be able to help us validate these AEDs.

pomognu kako bi se testirali ovi defibrilatori.

These might be courier services

Ovo bi mogle biti kurirske službe

or cable guys, for instance,

ili radnici za kablovsku televiziju na primer,

just to see whether the AED that is submitted

samo da vide da li su prijavljeni defibrilatori

is still in place.

još uvek na svom mestu.

So please help us on this one

Tako da vas molimo da nam pomognete sa ovim kako bismo

and try to make not only health a little bit better,

ne samo poboljšali zdravlje, nego i preuzeli kontrolu nad njim.

but take control of it.

Thank you.

Hvala vam.

(Applause)

(Aplauz)