Does money make you mean? | Paul Piff

728,673 views ・ 2013-12-20

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Mile Živković Lektor: Aniko Kovac
00:12
I want you to, for a moment,
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Želim da na trenutak
pomislite na učestvovanje u igri Monopola,
00:15
think about playing a game of Monopoly.
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osim što u ovoj igri, ta kombinacija
00:19
Except in this game, that combination of skill, talent and luck
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veštine, talenta i sreće
00:24
that helped earn you success in games, as in life,
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koji vam pomažu da uspete u igrama, kao i u životu,
postaje nebitna,
00:27
has been rendered irrelevant,
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00:28
because this game's been rigged,
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jer je igra nameštena
00:30
and you've got the upper hand.
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i vi imate prednost.
00:32
You've got more money,
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Imate više novca,
00:34
more opportunities to move around the board,
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više prilika za kretanje po tabli
i više pristupa resursima.
00:37
and more access to resources.
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00:39
And as you think about that experience,
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Dok razmišljate o tom iskustvu,
želim da se zapitate,
00:41
I want you to ask yourself:
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00:43
How might that experience of being a privileged player in a rigged game
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kako bi to iskustvo kada ste
privilegovani igrač u nameštenoj igri
00:48
change the way you think about yourself
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promenilo način na koji mislite o sebi
i ponašate se prema drugom igraču?
00:51
and regard that other player?
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00:54
So, we ran a study on the UC Berkeley campus
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Sproveli smo istraživanje na kampusu univerziteta Berkli
kako bismo ispitali upravo to pitanje.
00:58
to look at exactly that question.
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01:00
We brought in more than 100 pairs of strangers into the lab,
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Doveli smo više od 100 parova
stranaca u laboratoriju
01:04
and with the flip of a coin,
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i bacanjem novčića
01:06
randomly assigned one of the two to be a rich player in a rigged game.
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nasumično odredili da jedan od to dvoje
bude bogati igrač u nameštenoj igri.
01:10
They got two times as much money;
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Dobili su duplo više novca.
01:13
when they passed Go, they collected twice the salary;
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Kada su prošli polje "Start",
dobili su duplo veću platu
01:17
and they got to roll both dice instead of one,
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i mogli su da bacaju dve kockice umesto jedne,
01:19
so they got to move around the board a lot more.
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tako da su mogli mnogo više da se kreću po tabli.
01:21
(Laughter)
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(Smeh)
Tokom 15 minuta,
01:24
And over the course of 15 minutes,
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01:25
we watched through hidden cameras what happened.
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preko skrivenih kamera smo posmatrali šta se dešavalo.
01:29
What I want to do today, for the first time,
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Danas po prvi put želim
da vam pokažem malo onoga što smo videli.
01:31
is show you a little bit of what we saw.
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01:33
You'll to have to pardon the sound quality,
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Oprostićete nam zbog kvaliteta zvuka
01:35
because again, these were hidden cameras.
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u nekim slučajevima, jer su to ipak bile skrivene kamere.
01:37
So we've provided subtitles.
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Stoga smo obezbedili titlove.
01:39
[Video] Rich Player: How many 500s did you have?
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Bogati igrač: "Koliko imaš novčanica od 500?"
Siromašni: "Samo jednu."
01:42
Poor Player: Just one.
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01:43
RP: Are you serious? PP: Yeah.
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Bogati: "Ozbiljno?" Siromašni: "Da."
01:44
RP: I have three. (Laughs) I don't know why they gave me so much.
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Bogati: "Ja imam tri. (Smeje se)
Ne znam zašto su mi dali toliko."
01:48
Paul Piff: So it was quickly apparent to players that something was up.
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Pol Pif: Okej, igračima je ubrzo postalo jasno
da se nešto dešava.
01:51
One person clearly has a lot more money than the other person,
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Jedna osoba očito ima dosta više novca
od druge osobe, a ipak
01:54
and yet, as the game unfolded,
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kako je igra trajala,
videli smo primetne
01:57
we saw very notable differences, dramatic differences begin to emerge
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i dramatične razlike koje su počele da se pojavljuju
02:01
between the two players.
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između dva igrača.
02:03
The rich player started to move around the board louder,
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Bogati igrač
je počeo glasnije da se kreće po tabli,
02:07
literally smacking the board with the piece as he went around.
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bukvalno udarajući tablu figurom
dok se kretao.
02:10
(Game piece smacks board)
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02:12
We were more likely to see signs of dominance
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Kod bogatih igrača bilo je verovatnije da se vide
02:15
and nonverbal signs, displays of power
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znaci dominacije,
neverbalni znaci,
02:19
and celebration among the rich players.
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pokazivanje moći i slavljenje.
02:23
We had a bowl of pretzels positioned off to the side.
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Sa strane smo stavili činiju sa perecama.
Nalazi se u donjem desnom ćošku.
02:26
It's on the bottom right corner.
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02:27
That allowed us to watch participants' consummatory behavior.
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Ovo nam je omogućilo da gledamo ponašanje igrača u vezi s konzumiranjem.
02:31
So we're just tracking how many pretzels participants eat.
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Samo pratimo koliko će pereca učesnici pojesti.
02:35
[Video] RP: Are those pretzels a trick?
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Bogati igrač: "Da li su te perece neki trik?"
02:37
PP: I don't know.
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Siromašni igrač: "Ne znam."
02:39
Paul Piff: OK, so no surprises, people are on to us.
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PP: U redu, nije čudno što su nas ljudi skontali.
02:42
They wonder what that bowl of pretzels is doing there in the first place.
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Pitaju se šta ta činija pereca
uopšte tu radi.
Jedan se čak pita, kao što ste upravo videli,
02:46
One even asks, like you just saw,
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02:48
"Is that bowl of pretzels there as a trick?"
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da li je ta činija tu kao trik?
Ipak, uprkos tome, moć situacije
02:51
And yet, despite that, the power of the situation
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se čini kao da neminovno dominira
02:54
seems to inevitably dominate,
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02:56
and those rich players start to eat more pretzels.
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i bogati igrači počinju da jedu više pereca.
02:59
(Laughter)
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Bogati igrač: "Obožavam perece."
03:04
[Video] RP: I love pretzels.
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03:05
(Laughter)
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(Smeh)
PP: I kako igra ide dalje,
03:10
Paul Piff: And as the game went on,
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03:12
one of the really interesting and dramatic patterns
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jedan od zaista zanimljivih i dramatičnih šablona
03:14
that we observed begin to emerge
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za koje smo primetili da se javljaju
je taj da bogati igrači zapravo
03:18
was that the rich players actually started to become ruder
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počinju da budu nekulturniji prema drugoj osobi,
03:21
toward the other person --
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sve manje osetljivi prema patnji
03:23
less and less sensitive to the plight of those poor, poor players,
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tih jadnih, siromašnih igrača
03:26
and more and more demonstrative of their material success,
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i sve više i više pokazuju
svoj materijalni uspeh,
sa većom verovatnoćom da pokažu kako im dobro ide.
03:31
more likely to showcase how well they're doing.
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Bogati igrač: "Imam novca za sve."
03:36
[Video] RP: I have money ...
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03:37
(Laughs) I have money for everything.
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Siromašni igrač: "A koliko je to?"
03:40
PP: How much is that?
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03:41
RP: You owe me 24 dollars.
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Bogati igrač: "Duguješ mi 24 dolara.
03:45
You're going to lose all your money soon.
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Ubrzo ćeš izgubiti sav svoj novac.
03:48
I'll buy it. I have so much money.
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Kupiću to. Imam toliko novca.
03:50
I have so much money, it takes me forever.
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Imam toliko novca da mi treba cela večnost."
03:52
RP 2: I'm going to buy out this whole board.
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Bogati igrač 2: "Kupiću celu ovu tablu."
03:54
RP 3: You're going to run out of money soon.
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Bogati igrač 3: "Brzo će ti nestati novca.
03:56
I'm pretty much untouchable at this point.
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Sada mi ne možeš skoro ništa."
03:58
(Laughter)
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PP: U redu, evo šta mislim
04:00
Paul Piff: And here's what I think was really, really interesting:
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da je izuzetno zanimljivo,
a to je kada smo na kraju 15 minuta
04:03
it's that, at the end of the 15 minutes,
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04:06
we asked the players to talk about their experience during the game.
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zamolili igrače da pričaju o svom iskustvu tokom igre.
04:10
And when the rich players talked about why they had inevitably won
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I kada su bogati igrači pričali
o tome zašto su neminovno pobedili
04:14
in this rigged game of Monopoly ...
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u ovoj nameštenoj igri Monopola -
04:16
(Laughter)
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(Smeh) -
04:21
They talked about what they'd done to buy those different properties
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pričali su o tome šta su uradili
kako bi kupili te različite nekretnine
04:27
and earn their success in the game.
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i zaslužili svoj uspeh u igri
04:29
(Laughter)
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04:30
And they became far less attuned
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i postali su dosta manje svesni
različitih svojstava situacije,
04:33
to all those different features of the situation --
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04:35
including that flip of a coin --
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uključujući bacanje novčića
04:38
that had randomly gotten them into that privileged position
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koje ih je nasumično postavilo
na to privilegovano mesto.
04:42
in the first place.
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04:43
And that's a really, really incredible insight
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A to je zaista neverovatan uvid
04:46
into how the mind makes sense of advantage.
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u to kako um daje smisao prednosti.
Ova igra Monopola se može koristiti
04:52
Now, this game of Monopoly can be used
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04:54
as a metaphor for understanding society and its hierarchical structure,
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kao metafora za razumevanje društva
i njegove hijerarhijske strukture, gde neki ljudi
04:59
wherein some people have a lot of wealth and a lot of status,
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imaju dosta novca i uticaja,
05:02
and a lot of people don't;
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a dosta ljudi ih nema.
05:04
they have a lot less wealth and a lot less status
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Imaju dosta manje novca i uticaja
05:07
and a lot less access to valued resources.
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i manje pristupa bitnim resursima.
05:10
And what my colleagues and I for the last seven years have been doing
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Proteklih sedam godina moje kolege i ja proučavamo
05:13
is studying the effects of these kinds of hierarchies.
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efekte ovakvih hijerarhija.
05:17
What we've been finding across dozens of studies
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Kroz desetine istraživanja
i hiljade učesnika širom zemlje pronalazimo
05:21
and thousands of participants across this country
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05:24
is that as a person's levels of wealth increase,
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to da kako se nivo nečijeg bogatstva uvećava,
njihove emocije saosećanja i empatije se smanjuju,
05:29
their feelings of compassion and empathy go down,
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a njihov osećaj prava i zasluge
05:35
and their feelings of entitlement, of deservingness,
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05:38
and their ideology of self-interest increase.
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i ideologija sopstvenog interesa rastu.
05:43
In surveys, we've found
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U istraživanjima smo otkrili da će zapravo
05:44
that it's actually wealthier individuals who are more likely to moralize
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bogatiji pojedinci sa većom verovatnoćom
da opravdavaju pohlepu kao moralno dobru
05:48
greed being good,
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05:50
and that the pursuit of self-interest is favorable and moral.
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i težnju ka sopstvenom interesu
kao poželjnu i moralnu.
Danas želim da pričam
05:55
Now, what I want to do today is talk about some of the implications
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o nekim implikacijama ove ideologije sopstvenog interesa,
05:58
of this ideology self-interest,
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06:01
talk about why we should care about those implications,
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zašto bismo trebali da brinemo o ovim implikacijama
06:04
and end with what might be done.
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i završiću s time šta bi moglo da se uradi.
06:07
Some of the first studies that we ran in this area
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Neka od prvih istraživanja koje smo vršili u ovom području
06:10
looked at helping behavior,
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posmatrala su ponašanja pomaganja,
06:11
something social psychologists call "pro-social behavior."
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nešto što socijalni psiholozi nazivaju
prosocijalnim ponašanjem.
06:15
And we were really interested
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Zaista nas je zanimalo ko je više sklon
06:16
in who's more likely to offer help to another person:
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da ponudi pomoć drugoj osobi,
06:20
someone who's rich or someone who's poor.
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neko bogat ili neko siromašan.
06:23
In one of the studies,
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U jednom od istraživanja, bogati i siromašni
06:24
we bring rich and poor members of the community into the lab,
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članovi zajednice dolaze u laboratoriju
06:30
and give each of them the equivalent of 10 dollars.
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i svakome damo ekvivalent 10 dolara.
06:33
We told the participants they could keep these 10 dollars for themselves,
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Učesnicima smo rekli da mogu
tih 10 dolara da zadrže za sebe
ili da podele deo tog novca
06:38
or they could share a portion of it, if they wanted to,
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ako žele, sa nekim strancem
06:40
with a stranger, who's totally anonymous.
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koji je potpuno nepoznat.
06:43
They'll never meet that stranger; the stranger will never meet them.
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Nikada neće sresti tog stranca, niti će stranac sresti njih.
06:46
And we just monitor how much people give.
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I samo posmatramo koliko ljudi daju.
06:49
Individuals who made 25,000, sometimes under 15,000 dollars a year,
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Pojedinci koji zarađuju 25 000, a ponekad
i manje od 15 000 dolara godišnje,
06:54
gave 44 percent more of their money to the stranger
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dali su 44% više svog novca
tom strancu
06:57
than did individuals making 150,000, 200,000 dollars a year.
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nego pojedinci koji zarađuju 150 000
ili 200 000 dolara godišnje.
07:02
We've had people play games
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Dali smo ljudima da igraju igre
07:05
to see who's more or less likely to cheat
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kako bismo videli ko je skloniji varanju
07:08
to increase their chances of winning a prize.
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kako bi uvećao šanse za dobitak.
07:10
In one of the games, we actually rigged a computer
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U jednoj od igara, zapravo smo namestili kompjuter
07:13
so that die rolls over a certain score were impossible --
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kako bi određeni broj na kockicama
bio nemoguć.
07:17
You couldn't get above 12 in this game, and yet ...
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U ovoj igri niste mogli da dobijete više od 12,
a ipak, što ste bogatiji,
07:22
the richer you were, the more likely you were to cheat in this game
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veće su šanse da ćete varati u ovoj igri
07:25
to earn credits toward a $50 cash prize --
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kako biste stekli šansu za novčanu nagradu od 50 dolara,
07:29
sometimes by three to four times as much.
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ponekad čak 3 do 4 puta veće šanse.
Izveli smo drugo istraživanje gde smo posmatrali
07:33
We ran another study
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07:34
where we looked at whether people would be inclined to take candy
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da li bi ljudi bili skloni da uzmu slatkiše
07:38
from a jar of candy that we explicitly identified
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iz tegle sa slatkišima na kojoj je jasno naznačeno
da su slatkiši za decu -
07:41
as being reserved for children --
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07:43
(Laughter)
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(Smeh) -
07:46
I'm not kidding -- I know it sounds like I'm making a joke.
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sa učesnicima - ne šalim se.
Znam da zvuči kao da se šalim.
07:51
We explicitly told participants:
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Izričito smo rekli učesnicima
07:53
"This candy is for children participating in a developmental lab nearby.
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da je ta tegla sa slatkišima za decu koja učestvuju
u razvojnoj laboratoriji u blizini.
07:57
They're in studies. This is for them."
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Ona su u istraživanju. Ovo je za njih.
07:59
And we just monitored how much candy participants took.
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I samo smo posmatrali koliko slatkiša su učesnici uzimali.
08:03
Participants who felt rich took two times as much candy
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Učesnici koji su se osećali bogatim
uzimali su duplo više slatkiša
08:06
as participants who felt poor.
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od učesnika koji su se osećali siromašno.
08:09
We've even studied cars.
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Čak smo proučavali automobile,
08:12
Not just any cars,
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i to ne bilo koje automobile,
nego da li su vozači određenih vrsta automobila
08:14
but whether drivers of different kinds of cars
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manje ili više skloni da krše zakon.
08:17
are more or less inclined to break the law.
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08:20
In one of these studies,
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U jednom od ovih istraživanja posmatrali smo
08:22
we looked at whether drivers would stop for a pedestrian
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da li će vozači stati pešaku
08:27
that we had posed waiting to cross at a crosswalk.
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kojeg smo postavili da čeka da pređe na pešačkom prelazu.
U Kaliforniji, kao što znate,
08:30
Now in California, as you all know,
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jer sam siguran da svi ovo radimo,
08:32
because I'm sure we all do this,
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08:34
it's the law to stop for a pedestrian who's waiting to cross.
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po zakonu mora da se stane pešaku koji čeka da pređe ulicu.
08:38
So here's an example of how we did it.
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Evo primera kako smo to uradili.
08:40
That's our confederate off to the left, posing as a pedestrian.
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Na levoj strani je naš saradnik
koji se pretvara da je pešak.
08:43
He approaches as the red truck successfully stops.
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Kako prilazi, crveni kamionet se uspešno zaustavlja.
08:48
In typical California fashion,
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U tipičnom kalifornijskom stilu, pretiče ga autobus
08:50
it's overtaken by the bus who almost runs our pedestrian over.
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koji zamalo pregazi našeg pešaka.
(Smeh)
08:53
(Laughter)
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08:54
Now here's an example of a more expensive car,
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Evo primera skupljeg automobila,
08:56
a Prius, driving through, and a BMW doing the same.
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Prijusa, koji prolazi,
i BMW koji radi isto.
09:03
So we did this for hundreds of vehicles
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Uradili smo ovo za stotine vozila
kroz nekoliko dana,
09:06
on several days,
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09:08
just tracking who stops and who doesn't.
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samo prateći ko staje a ko ne.
09:12
What we found was as the expensiveness of a car increased ...
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Otkrili smo da kako se skupoća
automobila povećava,
09:16
(Laughter)
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09:18
the drivers' tendencies to break the law increased as well.
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povećava se i sklonost vozača
da prekrši zakon.
09:22
None of the cars -- none of the cars --
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Nijedan od automobila
u najjeftinijoj kategoriji
09:25
in our least expensive car category
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09:28
broke the law.
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nije prekršio zakon.
09:29
Close to 50 percent of the cars in our most expensive vehicle category
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Blizu 50% automobila
u našoj najskupljoj kategoriji
09:34
broke the law.
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prekršilo je zakon.
09:37
We've run other studies,
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Sprovodili smo druga istraživanja gde smo otkrli da su
09:38
finding that wealthier individuals are more likely to lie in negotiations,
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bogatiji pojedinci skloniji da lažu u pregovorima,
09:42
to endorse unethical behavior at work,
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da podržavaju neetičko ponašanje na poslu
09:44
like stealing cash from the cash register,
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poput krađe gotovine iz kase,
09:47
taking bribes, lying to customers.
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uzimanja mita, laganja mušterija.
09:52
Now, I don't mean to suggest
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Ne želim da sugerišem
09:54
that it's only wealthy people who show these patterns of behavior.
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da samo bogati ljudi
pokazuju ove šablone ponašanja.
09:57
Not at all -- in fact, I think that we all,
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Uopšte ne. Zapravo mislim da se svi mi
10:00
in our day-to-day, minute-by-minute lives,
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u našim svakodnevnim životima
10:03
struggle with these competing motivations
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borimo sa ovim motivacijama koje se međusobno bore,
10:06
of when or if to put our own interests above the interests of other people.
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kada i da li da svoj interes stavimo
iznad interesa drugih ljudi.
10:12
And that's understandable,
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I to je razumljivo,
10:14
because the American dream is an idea
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jer je američki san ideja
gde svako ima jednake prilike
10:17
in which we all have an equal opportunity to succeed and prosper,
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da uspe i prosperira,
10:22
as long as we apply ourselves and work hard.
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dok god se posvetimo tome i naporno radimo,
10:24
And a piece of that means that sometimes,
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a deo toga podrazumeva da ponekad
10:27
you need to put your own interests
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morate da stavite sopstveni interes
10:30
above the interests and well-being of other people around you.
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iznad interesa i dobrostanja ljudi iz vaše okoline.
Ali pronalazimo da
10:34
But what we're finding is that the wealthier you are,
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što ste bogatiji, to ste i skloniji
10:37
the more likely you are to pursue a vision of personal success,
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da jurite za vizijom ličnog uspeha,
10:41
of achievement and accomplishment,
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dostignuća i ostvarivanja,
10:43
to the detriment of others around you.
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na štetu ljudi u vašoj okolini.
10:46
Here I've plotted for you the mean household income
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Ovde sam za vas prikazao prosečne prihode po domaćinstvu
za svaku petinu i za 5% vrha populacije
10:50
received by each fifth and top five percent of the population
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10:53
over the last 20 years.
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kroz proteklih 20 godina.
10:55
In 1993,
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1993. razlika između drugačijih
10:56
the differences between the different quintiles of the population,
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petina populacije što se tiče primanja
10:59
in terms of income,
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bila je prilično ozbiljna.
11:01
are fairly egregious.
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11:03
It's not difficult to discern that there are differences.
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Nije teško da se vidi da razlike postoje.
11:06
But over the last 20 years, that significant difference
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Ali kroz proteklih 20 godina ta značajna razlika
11:09
has become a Grand Canyon of sorts
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je postala jedinstveni veliki kanjon
11:11
between those at the top and everyone else.
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između onih na vrhu i svih ostalih.
11:14
In fact, the top 20 percent of our population
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Zapravo, 20% vrha populacije
11:18
own close to 90 percent of the total wealth in this country.
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poseduje skoro 90% ukupnog bogatstva u ovoj zemlji.
11:21
We're at unprecedented levels of economic inequality.
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Na neviđenom smo nivou
ekonomske nejednakosti.
11:27
What that means is that wealth is not only becoming increasingly concentrated
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To znači da bogatstvo ne samo da postaje
sve više koncentrisano u rukama odabranih pojedinaca,
11:31
in the hands of a select group of individuals,
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11:34
but the American dream is becoming increasingly unattainable
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nego da američki san postaje
sve više nedostižan
za sve veću većinu ljudi.
11:39
for an increasing majority of us.
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A ako je situacija takva, kao što smo otkrili,
11:42
And if it's the case, as we've been finding,
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da što ste bogatiji,
11:45
that the wealthier you are,
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11:46
the more entitled you feel to that wealth,
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imate veći osećaj prava na to bogatstvo
i skloniji ste da svoj interes činite prioritetom,
11:49
and the more likely you are to prioritize your own interests
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iznad interesa drugih ljudi,
11:52
above the interests of other people,
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11:53
and be willing to do things to serve that self-interest,
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i da ste voljni da radite stvari kako biste služili tom interesu,
11:57
well, then, there's no reason to think that those patterns will change.
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onda nema razloga da mislimo
da će se ti šabloni promeniti.
Zapravo postoje osnovani razlozi da mislimo
12:01
In fact, there's every reason to think that they'll only get worse,
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da će se oni samo pogoršati
12:04
and that's what it would look like if things just stayed the same,
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i tako bi to izgledalo kada bi stvari samo ostale iste,
12:07
at the same linear rate, over the next 20 years.
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istom linearnom stopom, tokom narednih 20 godina.
Ekonomska nejednakost
12:12
Now inequality -- economic inequality --
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12:14
is something we should all be concerned about,
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je nešto što bi trebalo sve da nas brine,
ne samo zbog onih na dnu
12:17
and not just because of those at the bottom of the social hierarchy,
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društvene hijerarhije,
12:20
but because individuals and groups
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već zato što pojedinci i grupe
sa dosta ekonomske nejednakosti žive lošije,
12:23
with lots of economic inequality do worse ...
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12:28
not just the people at the bottom, everyone.
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i to ne samo oni na dnu, već svako.
Postoji dosta ubedljivih istraživanja
12:31
There's a lot of really compelling research
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12:33
coming out from top labs all over the world,
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iz vrhunskih laboratorija širom sveta
12:35
showcasing the range of things that are undermined
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koja pokazuju niz stvari
koje su potkopane
12:40
as economic inequality gets worse.
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kako se pogoršava ekonomska nejednakost.
12:43
Social mobility, things we really care about,
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Društvena mobilnost, stvari do kojih nam je stalo,
fizičko zdravlje, društveno poverenje,
12:46
physical health, social trust,
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12:48
all go down as inequality goes up.
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sve se smanjuje kako raste nejednakost.
12:51
Similarly, negative things in social collectives and societies,
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Slično tome, negativne stvari
u društvenim skupovima i društvima,
poput gojaznosti i nasilja,
12:56
things like obesity, and violence,
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zatvorske i drugih kazni,
12:58
imprisonment, and punishment,
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12:59
are exacerbated as economic inequality increases.
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pogoršavaju se kako raste ekonomska nejednakost.
13:03
Again, these are outcomes not just experienced by a few,
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Još jednom, ovo su ishodi koje će iskusiti ne samo
nekoliko ljudi, nego koji rezonuju
13:07
but that resound across all strata of society.
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kroz sve slojeve društva.
13:10
Even people at the top experience these outcomes.
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Čak i oni na vrhu doživljavaju ove ishode.
Šta da radimo?
13:14
So what do we do?
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13:17
This cascade of self-perpetuating,
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Ovaj slap ubitačnih negativnih efekata
13:20
pernicious, negative effects
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koji se sami nastavljaju
13:23
could seem like something that's spun out of control,
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se možda čini kao nešto što se otrglo kontroli
13:26
and there's nothing we can do about it,
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i kao da ne postoji ništa što možemo da uradimo,
13:28
certainly nothing we as individuals could do.
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svakako ništa kao pojedinci.
13:31
But in fact, we've been finding in our own laboratory research
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Zapravo, u svom istraživanju
u laboratoriji pronašli smo
13:38
that small psychological interventions,
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da male psihološke intervencije,
13:43
small changes to people's values,
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male promene u ljudskim vrednostima
13:46
small nudges in certain directions,
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malo guranje u određenom pravcu,
mogu da vrate nivo egalitarizma i saosećanja.
13:50
can restore levels of egalitarianism and empathy.
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13:53
For instance, reminding people of the benefits of cooperation
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Na primer, podsećanje ljudi
na prednosti saradnje,
prednosti zajednice,
13:58
or the advantages of community,
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14:00
cause wealthier individuals to be just as egalitarian
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prouzrokuju da bogatiji pojedinci budu jednako darežljivi
14:04
as poor people.
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kao siromašni.
14:07
In one study, we had people watch a brief video, just 46 seconds long,
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U jednom istraživanju ljudima smo dali da pogledaju kratak snimak
od samo 46 sekundi, o siromaštvu u detinjstvu
14:12
about childhood poverty
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koji je služio kao podsetnik o potrebama drugih
14:15
that served as a reminder of the needs of others in the world around them.
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u svetu oko njih
i nakon gledanja toga,
14:20
And after watching that,
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pogledali smo koliko su ljudi bili voljni
14:22
we looked at how willing people were to offer up their own time
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da ponude svoje vreme strancu
14:26
to a stranger presented to them in the lab, who was in distress.
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ispred njih u laboratoriji koji je bio u nevolji.
Sat vremena nakon gledanja ovog snimka,
14:31
After watching this video, an hour later,
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14:34
rich people became just as generous of their own time
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bogati ljudi postali su jednako darežljivi
što se tiče vremena uloženog da pomognu ovoj osobi,
14:37
to help out this other person, a stranger,
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strancu, kao neko siromašan,
14:39
as someone who's poor,
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14:41
suggesting that these differences are not innate or categorical,
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sugerišući da ove razlike nisu
urođene ili kategorične,
14:45
but are so malleable to slight changes in people's values,
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nego prilagodljive
blagim promenama u ljudskim vrednostima,
14:49
and little nudges of compassion and bumps of empathy.
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malom guranju ka saosećanju,
i gurkanju ka empatiji.
14:53
And beyond the walls of our lab,
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A izvan zidova naše laboratorije,
14:54
we're even beginning to see signs of change in society.
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počinjemo da primećujemo znakove promene u društvu.
14:58
Bill Gates, one of our nation's wealthiest individuals,
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Bil Gejts, jedan od najbogatijih pojedinaca u našoj zemlji,
15:02
in his Harvard commencement speech,
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u svom govoru za početak godine na Harvardu,
15:04
talked about the problem of inequality facing society
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pričao je o problemu sa kojim se suočava društvo,
15:06
as being the most daunting challenge,
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gde je nejednakost najveći izazov
15:09
and talked about what must be done to combat it,
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i pričao je o tome šta mora da se uradi kako bi se borili protiv ovoga,
15:12
saying, "Humanity's greatest advances are not in its discoveries --
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rekavši: "Najveći uspesi čovečanstva
nisu u otkrićima,
15:17
but in how those discoveries are applied
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već u tome kako se ta otkrića koriste
15:20
to reduce inequity."
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da bi se smanjila nejednakost."
15:23
And there's the Giving Pledge,
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A tu je i Zavet davanja,
15:25
in which more than 100 of our nation's wealthiest individuals
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gde više od 100 najbogatijih pojedinaca
u našoj zemlji
zaveštava pola svog bogatstva u dobrotvorne svrhe.
15:30
are pledging half of their fortunes to charity.
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15:33
And there's the emergence of dozens of grassroots movements,
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A nastaju i brojni
ključni pokreti,
15:39
like "We are the 1 percent,"
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poput "Mi smo jedan procenat",
15:41
"Resource Generation,"
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"Generacija resursa"
15:43
or "Wealth for Common Good,"
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i "Bogatstvo za opšte dobro",
15:45
in which the most privileged members of the population,
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gde oni najprivilegovaniji
članovi populacije,
15:49
members of the one percent and elsewhere,
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članovi jednog procenta i drugi,
15:52
people who are wealthy,
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ljudi koji su bogati
15:54
are using their own economic resources,
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koriste svoje ekonomske resurse,
odrasli i mladi, to je za mene najimpresivnije,
15:58
adults and youth alike -- that's what's most striking to me --
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koriste svoje privilegije
16:02
leveraging their own privilege, their own economic resources,
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svoje ekonomske resurse,
16:05
to combat inequality
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da bi se borili protiv nejednakosti
16:08
by advocating for social policies,
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podržavajući društvene politike,
16:11
changes in social values
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promene u društvenim vrednostima
16:13
and changes in people's behavior
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i promene u ponašanju ljudi
koje rade protiv njihovog ekonomskog interesa
16:16
that work against their own economic interests,
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ali koje možda na kraju uspeju da vrate američki san.
16:19
but that may ultimately restore the American dream.
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16:23
Thank you.
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Hvala vam.
16:24
(Applause)
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(Aplauz)
About this website

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