Does money make you mean? | Paul Piff

714,865 views ・ 2013-12-20

TED


Palun tehke topeltklõps allpool olevatel ingliskeelsetel subtiitritel, et mängida videot.

Translator: Kerttu Tihanov Reviewer: Aari Lemmik
00:12
I want you to, for a moment,
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Tahan, et kujutaksite korraks ette Monopoli mängimist.
00:15
think about playing a game of Monopoly.
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Ainult et selles mängus
00:19
Except in this game, that combination of skill, talent and luck
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on segu osavusest, andest ja vedamisest,
mis muidu mängus ja elus edu toob,
00:24
that helped earn you success in games, as in life,
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kaotanud igasuguse tähtsuse,
00:27
has been rendered irrelevant,
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00:28
because this game's been rigged,
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kuna selles mängus on võitja ette teada
00:30
and you've got the upper hand.
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ja teie olete eelisolukorras.
00:32
You've got more money,
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Teil on rohkem raha,
00:34
more opportunities to move around the board,
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rohkem võimalusi mängulaual käike teha
ja parem juurdepääs ressurssidele.
00:37
and more access to resources.
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00:39
And as you think about that experience,
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Kui te nüüd mõtlete sellisele mängule, küsige palun endalt,
00:41
I want you to ask yourself:
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kuidas olukord, kus tänu sohile võidate kindlasti teie
00:43
How might that experience of being a privileged player in a rigged game
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muudaks teie suhtumist iseendasse
00:48
change the way you think about yourself
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ja ka teise mängijasse.
00:51
and regard that other player?
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00:54
So, we ran a study on the UC Berkeley campus
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Uurisime sedasama küsimust
California ülikoolis Berkeleys.
00:58
to look at exactly that question.
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Kutsusime katses osalema
01:00
We brought in more than 100 pairs of strangers into the lab,
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enam kui 100 paari võõraid inimesi.
01:04
and with the flip of a coin,
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Viskasime kulli ja kirja,
01:06
randomly assigned one of the two to be a rich player in a rigged game.
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et määrata igast paarist üks
kes on selles sohimängus rikas.
01:10
They got two times as much money;
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Nad said kaks korda rohkem raha.
01:13
when they passed Go, they collected twice the salary;
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Kui nad läbisid stardiruudu,
said nad kaks korda rohkem palka.
Nad said täringut veeretada kaks korda,
01:17
and they got to roll both dice instead of one,
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seega said nad mängulaual rohkem liikuda.
01:19
so they got to move around the board a lot more.
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01:21
(Laughter)
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(Naer)
Jälgisime 15 minutit varjatud kaamera abil, mis toimub.
01:24
And over the course of 15 minutes,
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01:25
we watched through hidden cameras what happened.
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Täna tahan esimest korda
01:29
What I want to do today, for the first time,
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näidata teile osakest sellest, mida me nägime.
01:31
is show you a little bit of what we saw.
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01:33
You'll to have to pardon the sound quality,
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Vabandan helikvaliteedi pärast,
tegemist oli ikkagi varjatud kaameratega.
01:35
because again, these were hidden cameras.
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01:37
So we've provided subtitles.
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Seetõttu on lisatud subtiitrid.
01:39
[Video] Rich Player: How many 500s did you have?
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Mitu 500-dollarilist sa said?
Ainult ühe.
01:42
Poor Player: Just one.
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Päriselt? - Jah.
01:43
RP: Are you serious? PP: Yeah.
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Ma sain kolm.
01:44
RP: I have three. (Laughs) I don't know why they gave me so much.
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Ma ei tea, miks mulle nii palju anti.
Mängijad taipasid üsna pea, et midagi on valesti.
01:48
Paul Piff: So it was quickly apparent to players that something was up.
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Ühel oli selgelt rohkem raha kui teisel mängijal, aga mängu edenes
01:51
One person clearly has a lot more money than the other person,
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01:54
and yet, as the game unfolded,
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märkasime aga olulisi erinevusi,
01:57
we saw very notable differences, dramatic differences begin to emerge
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lausa drastilisi erinevusi, mis kahe mängija vahel ilmnesid.
02:01
between the two players.
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02:03
The rich player started to move around the board louder,
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Rikas mängija tegi mängulaual oma käike häälekamalt,
02:07
literally smacking the board with the piece as he went around.
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oma käike tehes ta sõna otses mõttes peksis mängulauda
02:10
(Game piece smacks board)
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02:12
We were more likely to see signs of dominance
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Suurema tõenäosusega võis täheldada domineerivat käitumist,
02:15
and nonverbal signs, displays of power
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mitteverbaalset üleoleku näitamist ja kordamineku tähistamist
02:19
and celebration among the rich players.
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just rikaste mängijate seas.
02:23
We had a bowl of pretzels positioned off to the side.
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Panime laua servale kausi soolakringlitsega.
Siin all paremas nurgas.
02:26
It's on the bottom right corner.
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02:27
That allowed us to watch participants' consummatory behavior.
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Nii saime jälgida osalejate tarbimiskäitumist.
Vaatasime, mitu soolakringlit võetakse.
02:31
So we're just tracking how many pretzels participants eat.
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02:35
[Video] RP: Are those pretzels a trick?
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Kas need soolakringlid on mingi trikk?
02:37
PP: I don't know.
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Ma ei tea.
02:39
Paul Piff: OK, so no surprises, people are on to us.
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Okei, ei mingit üllatust, nad aimavad meie plaane.
02:42
They wonder what that bowl of pretzels is doing there in the first place.
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Nad arutavad omavahel,
miks see kauss sinna pandud on.
Üks isegi küsib, nagu just nägite,
02:46
One even asks, like you just saw,
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kas need soolakringlid on mingi lõks.
02:48
"Is that bowl of pretzels there as a trick?"
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Ent sellest hoolimata on võimujaotusel oma mõju,
02:51
And yet, despite that, the power of the situation
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02:54
seems to inevitably dominate,
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see hakkab vältimatult domineerima
02:56
and those rich players start to eat more pretzels.
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ja rikkad mängijad hakkavad rohkem soolakringleid sööma.
02:59
(Laughter)
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03:04
[Video] RP: I love pretzels.
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Ma armastan soolakringleid.
03:05
(Laughter)
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Kui mäng jätkus,
03:10
Paul Piff: And as the game went on,
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köitis meie tähelepanu üks põnev ja tähelepanuväärne seaduspärasus:
03:12
one of the really interesting and dramatic patterns
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03:14
that we observed begin to emerge
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nimelt hakkasid rikkad mängijad
03:18
was that the rich players actually started to become ruder
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oma vastasmängijaga ebaviisakalt käituma.
03:21
toward the other person --
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Nad näitasid oma vaeste mängukaaslaste suhtes üha vähem hoolivust
03:23
less and less sensitive to the plight of those poor, poor players,
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03:26
and more and more demonstrative of their material success,
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ja hakkasid üha enam oma materiaalse eduga eputama,
tahtes justkui kõigile näidata, kui hästi neil ikka läheb.
03:31
more likely to showcase how well they're doing.
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Mul on raha kõige jaoks.
03:36
[Video] RP: I have money ...
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03:37
(Laughs) I have money for everything.
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Palju seda siis on?
03:40
PP: How much is that?
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03:41
RP: You owe me 24 dollars.
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Sa oled mulle 24 dollarit võlgu.
03:45
You're going to lose all your money soon.
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Sa jääd varsti kogu oma rahast ilma.
Ma ostan selle ära. Mul on nii palju raha.
03:48
I'll buy it. I have so much money.
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03:50
I have so much money, it takes me forever.
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Mul on nii palju raha, see võtab igaviku.
03:52
RP 2: I'm going to buy out this whole board.
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Ma ostan terve laua tühjaks.
03:54
RP 3: You're going to run out of money soon.
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Sul saab varsti raha otsa.
Ma olen praegu võitmatu.
03:56
I'm pretty much untouchable at this point.
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03:58
(Laughter)
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Ja nüüd räägin sellest,
04:00
Paul Piff: And here's what I think was really, really interesting:
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mis on minu jaoks väga huvitav.
Kui see 15 minutit läbi sai,
04:03
it's that, at the end of the 15 minutes,
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palusime mängijatel rääkida oma mängukogemusest.
04:06
we asked the players to talk about their experience during the game.
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04:10
And when the rich players talked about why they had inevitably won
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Kui rikkad mängijad selgitasid,
miks nad nii ülekaalukalt võitsid,
04:14
in this rigged game of Monopoly ...
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kuigi nende puhul oli tegu sohimänguga,
04:16
(Laughter)
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(Naer)
rääkisid nad sellest, mida nad ise tegid,
04:21
They talked about what they'd done to buy those different properties
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et erinevaid kinnisvaraobjekte osta
04:27
and earn their success in the game.
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ja mängus edu saavutada.
04:29
(Laughter)
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04:30
And they became far less attuned
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Nad ei pööranud erilist tähelepanu
kõikidele oma olukorra nüanssidele,
04:33
to all those different features of the situation --
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04:35
including that flip of a coin --
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sealhulgas kulli ja kirja viskamisele,
04:38
that had randomly gotten them into that privileged position
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tänu millele nad üldse täiesti juhuslikult eelisolukorda sattusid.
04:42
in the first place.
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04:43
And that's a really, really incredible insight
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See on tõeliselt hämmastav tõestus,
04:46
into how the mind makes sense of advantage.
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kuidas mõistus eelise saamist iseenesestmõistetavaks peab.
Monopoli saab kasutada metafoorina,
04:52
Now, this game of Monopoly can be used
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04:54
as a metaphor for understanding society and its hierarchical structure,
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mille abil mõista ühiskonda
ja selle hierarhiat, kus mõnedel inimestel
04:59
wherein some people have a lot of wealth and a lot of status,
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on palju raha ja kõrge staatus
05:02
and a lot of people don't;
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kuid paljudel seda pole.
Neil on vähem raha, madalam staatus
05:04
they have a lot less wealth and a lot less status
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ja palju halvem juurdepääs väärtuslikele ressurssidele.
05:07
and a lot less access to valued resources.
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Olen koos oma kolleegidega viimased seitse aastat
05:10
And what my colleagues and I for the last seven years have been doing
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05:13
is studying the effects of these kinds of hierarchies.
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uurinud selliste hierarhiate mõju.
05:17
What we've been finding across dozens of studies
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Meie kümned uuringud, kus on osalenud tuhanded inimesed üle kogu maa
05:21
and thousands of participants across this country
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on näidanud, et kui saadakse rikkamaks,
05:24
is that as a person's levels of wealth increase,
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kahaneb kaastunde- ja empaatiavõime.
05:29
their feelings of compassion and empathy go down,
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Inimene tunneb, et on rikkuse ära teeninud ja väärib seda
05:35
and their feelings of entitlement, of deservingness,
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05:38
and their ideology of self-interest increase.
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ning toetab aina enam ainult isiklike huvide eest seismist.
Meie uuringud on näidanud, et jõukamad inimesed
05:43
In surveys, we've found
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05:44
that it's actually wealthier individuals who are more likely to moralize
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hakkavad tõenäolisemalt pidama ahnust millekski positiivseks
05:48
greed being good,
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ning uskuma, et isiklike huvide teenimine
05:50
and that the pursuit of self-interest is favorable and moral.
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on ainuõige ja hea.
05:55
Now, what I want to do today is talk about some of the implications
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Tahangi nüüd rääkida isiklike huvide teenimist väärtustava ideoloogia mõjudest,
05:58
of this ideology self-interest,
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miks sellega kaasnevad nähtused meile peaksid korda minema
06:01
talk about why we should care about those implications,
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ja lõpuks sellest, mida saaks selles osas ette võtta.
06:04
and end with what might be done.
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06:07
Some of the first studies that we ran in this area
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Paaris esimeses uuringus selles vallas
uurisime aitavat käitumist,
06:10
looked at helping behavior,
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mida sotsiaalpsühholoogid nimetavad
06:11
something social psychologists call "pro-social behavior."
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prosotsiaalseks käitumiseks.
Meid huvitas väga, kes ulatab suurema tõenäosusega teisele abikäe.
06:15
And we were really interested
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06:16
in who's more likely to offer help to another person:
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06:20
someone who's rich or someone who's poor.
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Kas rikas või vaene inimene?
06:23
In one of the studies,
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Ühte uuringusse kutsusime osalema nii rikkaid kui vaeseid
06:24
we bring rich and poor members of the community into the lab,
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ja andsime igaühele 10 dollarit.
06:30
and give each of them the equivalent of 10 dollars.
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06:33
We told the participants they could keep these 10 dollars for themselves,
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Me ütlesime osalejatele,
et nad võivad need 10 dollarit endale jätta
või soovi korral osa sellest ära anda -
06:38
or they could share a portion of it, if they wanted to,
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võõrale inimesele,
06:40
with a stranger, who's totally anonymous.
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kes on täiesti anonüümne.
Nad ei näe seda võõrast enam iial.
06:43
They'll never meet that stranger; the stranger will never meet them.
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Jälgisime, palju inimesed annavad.
06:46
And we just monitor how much people give.
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06:49
Individuals who made 25,000, sometimes under 15,000 dollars a year,
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Inimesed, kes teenisid aastas 25 000 dollarit, vahel ka alla 15 000 dollari,
06:54
gave 44 percent more of their money to the stranger
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andsid võõrale inimesele 44 protsenti rohkem raha
06:57
than did individuals making 150,000, 200,000 dollars a year.
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kui inimesed, kes teenisid aastas 150 000 või isegi 200 000 dollarit.
07:02
We've had people play games
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Oleme lasknud inimestel mänge mängida,
07:05
to see who's more or less likely to cheat
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et näha, kes hakkab petma,
07:08
to increase their chances of winning a prize.
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et oma võiduvõimalusi suurendada.
07:10
In one of the games, we actually rigged a computer
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Ühes mängus seadistasime arvuti nii,
07:13
so that die rolls over a certain score were impossible --
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et täringu veeretamisel oli teatud arvu saamine
lihtsalt võimatu.
12 punkti oli lagi.
07:17
You couldn't get above 12 in this game, and yet ...
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Ometi selgus, et mida rikkam mängija oli,
07:22
the richer you were, the more likely you were to cheat in this game
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seda tõenäolisemalt üritas ta petta,
et võita 50 dollarit sularaha,
07:25
to earn credits toward a $50 cash prize --
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vahel kolm-neli korda rohkemgi.
07:29
sometimes by three to four times as much.
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Samuti tegime ühe teise uuringu,
07:33
We ran another study
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07:34
where we looked at whether people would be inclined to take candy
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et näha, kas inimesed võtaksid kommi
07:38
from a jar of candy that we explicitly identified
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sellisest kommipurgist, kus on selgelt peal kirjas “Ainult lastele”
07:41
as being reserved for children --
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07:43
(Laughter)
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(Naer)
07:46
I'm not kidding -- I know it sounds like I'm making a joke.
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Ma ei tee nalja.
Ma tean, et see kõlab nagu nali.
Ütlesime osalejatele selgelt,
07:51
We explicitly told participants:
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"This candy is for children participating in a developmental lab nearby.
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et see kommipurk on mõeldud lastele,
kes osalevad ühes arengu-uuringus.
07:57
They're in studies. This is for them."
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Nad osalevad katses, kommid on neile.
07:59
And we just monitored how much candy participants took.
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Me lihtsalt jälgisime, kui palju kommi võetakse.
08:03
Participants who felt rich took two times as much candy
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End rikkaks pidavad osalejad
võtsid kaks korda rohkem
08:06
as participants who felt poor.
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kui end vaeseks pidavad osalejad.
08:09
We've even studied cars.
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Oleme isegi autosid uurinud.
Mitte igasuguseid autosid,
08:12
Not just any cars,
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vaid seda, kas erinevate autode juhid
08:14
but whether drivers of different kinds of cars
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kalduvad rohkem või vähem likluseeskirju rikkuma.
08:17
are more or less inclined to break the law.
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Ühes sellises uuringus vaatasime seda,
08:20
In one of these studies,
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08:22
we looked at whether drivers would stop for a pedestrian
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kas juhid peatuvad jalakäija ees,
kelle panime ülekäiguraja juurde tee ületamist ootama.
08:27
that we had posed waiting to cross at a crosswalk.
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Californias, nagu te kõik teate,
08:30
Now in California, as you all know,
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sest me kõik ju teeme nii,
08:32
because I'm sure we all do this,
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08:34
it's the law to stop for a pedestrian who's waiting to cross.
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kohustab seadus autojuhte jalakäijaid üle tee laskma.
08:38
So here's an example of how we did it.
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Siin on näete meie katset.
Vasakul on meie kaasosaline,
08:40
That's our confederate off to the left, posing as a pedestrian.
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kes mängib jalakäijat.
08:43
He approaches as the red truck successfully stops.
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Ta läheneb ja punane sõiduk peatub.
Nagu Californias ikka, kihutab sellest mööda punane buss,
08:48
In typical California fashion,
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08:50
it's overtaken by the bus who almost runs our pedestrian over.
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mis jalakäija peaaegu alla ajab.
08:53
(Laughter)
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08:54
Now here's an example of a more expensive car,
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Siin on näide kallimast autost.
Prius ei peatu, BMW ka mitte.
08:56
a Prius, driving through, and a BMW doing the same.
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09:03
So we did this for hundreds of vehicles
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Vaatlesime sadu sõidukeid, mitu päeva järjest
09:06
on several days,
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09:08
just tracking who stops and who doesn't.
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Vaatasime, kes peatub ja kes mitte.
09:12
What we found was as the expensiveness of a car increased ...
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Vaatlusest selgus, et mida kallim on auto,
09:16
(Laughter)
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(Naer)
09:18
the drivers' tendencies to break the law increased as well.
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seda suurema tõenäosusega rikub juht liikluseeskirju.
09:22
None of the cars -- none of the cars --
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Mitte ükski odavaimate autode seast
09:25
in our least expensive car category
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ei rikkunud liikluseeskirju.
09:28
broke the law.
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09:29
Close to 50 percent of the cars in our most expensive vehicle category
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Ligi 50 protsenti autodest kalleimate autode kategooriast
09:34
broke the law.
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rikkus liikluseeskirju.
09:37
We've run other studies,
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Samuti on uurimused näidanud,
09:38
finding that wealthier individuals are more likely to lie in negotiations,
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et jõukamad inimesed võivad läbirääkimistel valetada
09:42
to endorse unethical behavior at work,
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ja õigustada ebaeetilist käitumist tööl,
09:44
like stealing cash from the cash register,
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näiteks kassast raha varastamist,
09:47
taking bribes, lying to customers.
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altkäemaksu võtmist ja klientidele valetamist.
09:52
Now, I don't mean to suggest
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Ma ei taha väita,
et ainult rikastel inimestel esineb sellist käitumist.
09:54
that it's only wealthy people who show these patterns of behavior.
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09:57
Not at all -- in fact, I think that we all,
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Sugugi mitte.
Usun, et me kõik oleme oma igapäevaelus
10:00
in our day-to-day, minute-by-minute lives,
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võidelnud selle vastuolulise küsimusega,
10:03
struggle with these competing motivations
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10:06
of when or if to put our own interests above the interests of other people.
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millal ja kas võib oma isiklikke huve
teiste inimeste huvidest kõrgemale seada?
10:12
And that's understandable,
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See on täiesti arusaadav,
10:14
because the American dream is an idea
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sest Ameerika unistus põhineb arusaamal,
et meil kõigil on võrdne võimalus
10:17
in which we all have an equal opportunity to succeed and prosper,
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saavutada edu ja jõukus,
kui me ise selle nimel vaeva näeme.
10:22
as long as we apply ourselves and work hard.
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10:24
And a piece of that means that sometimes,
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See aga tähendab seda,
10:27
you need to put your own interests
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et mõnikord peame seadma oma huvid
10:30
above the interests and well-being of other people around you.
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ettepoole teiste huvidest ja heaolust.
Meie uuringutest on aga selgunud,
10:34
But what we're finding is that the wealthier you are,
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et mida jõukam inimene on, seda tõenäolisemalt
10:37
the more likely you are to pursue a vision of personal success,
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üritab ta saavutada isiklikku edu,
10:41
of achievement and accomplishment,
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saavutusi ja kordaminekuid teiste inimeste arvelt,
10:43
to the detriment of others around you.
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10:46
Here I've plotted for you the mean household income
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Olen välja arvutanud keskmise sissetuleku,
10:50
received by each fifth and top five percent of the population
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mida iga viies majapidamine ja elanikkonna ülemised viis protsenti
10:53
over the last 20 years.
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on saanud viimased 20 aastat.
10:55
In 1993,
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1993. aastal oli erinevus elanikkonna kvintiilide vahel
10:56
the differences between the different quintiles of the population,
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10:59
in terms of income,
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sissetuleku mõttes üsna radikaalne.
11:01
are fairly egregious.
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11:03
It's not difficult to discern that there are differences.
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See pole mingi saladus, et erinevused eksisteerivad,
kuid viimase 20 aastaga on suurest erinevusest saanud
11:06
But over the last 20 years, that significant difference
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omamoodi Suur Kanjon
11:09
has become a Grand Canyon of sorts
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11:11
between those at the top and everyone else.
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tipus olevate inimeste ja kõigi ülejäänute vahel.
11:14
In fact, the top 20 percent of our population
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Õigupoolest omab 20% riigi jõukamatest inimestest
ligi 90% kogu riigi rikkusest.
11:18
own close to 90 percent of the total wealth in this country.
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Majandusliku ebavõrdsus on seninägematult suur.
11:21
We're at unprecedented levels of economic inequality.
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11:27
What that means is that wealth is not only becoming increasingly concentrated
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See ei tähenda mitte üksnes seda,
et rikkus on koondumas väheste äravalitute kätte,
11:31
in the hands of a select group of individuals,
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11:34
but the American dream is becoming increasingly unattainable
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vaid ka seda, et Ameerika unistus
on muutumas üha kättesaamatumaks
ja seda meist enamiku jaoks.
11:39
for an increasing majority of us.
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Kui asi on tõesti nii, nagu täheldanud oleme -
11:42
And if it's the case, as we've been finding,
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mida rikkam inimene on,
11:45
that the wealthier you are,
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11:46
the more entitled you feel to that wealth,
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seda rohkem ta tunneb, et väärib seda,
ja seda suurema tõenäosusega seab ta enda huvid
11:49
and the more likely you are to prioritize your own interests
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teiste huvidest kõrgemale
11:52
above the interests of other people,
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11:53
and be willing to do things to serve that self-interest,
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ning teeb omakasu nimel kõike,
siis ei ole põhjust loota,
11:57
well, then, there's no reason to think that those patterns will change.
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et need mustrid võiksid muutuda.
Vastupidi - võime eeldada, et olukord halveneb.
12:01
In fact, there's every reason to think that they'll only get worse,
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12:04
and that's what it would look like if things just stayed the same,
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Niimoodi see läheks, kui olukord jääks samasuguseks
12:07
at the same linear rate, over the next 20 years.
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ja süveneks järgmised 20 aastat samasuguse trendiga.
Ebavõrdsus, just majanduslik ebavõrdsus on miski,
12:12
Now inequality -- economic inequality --
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12:14
is something we should all be concerned about,
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mille pärast peaksid muretsema kõik,
mitte ainult need, kes on sotsiaalse hierarhia alumises osas.
12:17
and not just because of those at the bottom of the social hierarchy,
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12:20
but because individuals and groups
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Majanduslik ebavõrdsus kahjustab iga üksikisikut ja gruppi.
12:23
with lots of economic inequality do worse ...
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Mitte ainult hierarhia alumise otsa inimesi, vaid kõiki.
12:28
not just the people at the bottom, everyone.
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On tehtud palju põnevaid uurimusi
12:31
There's a lot of really compelling research
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parimates teaduskeskustes üle maailma,
12:33
coming out from top labs all over the world,
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12:35
showcasing the range of things that are undermined
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mis toovad välja, mida kõike majandusliku ebavõrdsus süvenemine mõjutab.
12:40
as economic inequality gets worse.
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Sotsiaalne liikuvus ja muu, mis on meile väga oluline:
12:43
Social mobility, things we really care about,
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tervis, sotsiaalne kindlustunne -
12:46
physical health, social trust,
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12:48
all go down as inequality goes up.
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kõik see läheb allamäge, kui ebavõrdsus suureneb.
12:51
Similarly, negative things in social collectives and societies,
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Sama lugu on negatiivsete asjadega
kogukondades ja üldse ühiskonnas.
Nähtused nagu ülekaal ja vägivald,
12:56
things like obesity, and violence,
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vangistused ja karistused
12:58
imprisonment, and punishment,
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12:59
are exacerbated as economic inequality increases.
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lähevad hullemaks, kui majanduslik ebavõrdsus süveneb.
13:03
Again, these are outcomes not just experienced by a few,
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Jällegi - neid tagajärgi ei tunneta omal mahal ainult üksikud inimesed,
13:07
but that resound across all strata of society.
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vaid terved ühiskonnakihid.
13:10
Even people at the top experience these outcomes.
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Need mõjutavad isegi kõrgema staatusega inimesi.
Mida siis ette võtta?
13:14
So what do we do?
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See lõpmatu negatiivsete, isegi hukatuslike kaasmõjude kaskaad
13:17
This cascade of self-perpetuating,
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13:20
pernicious, negative effects
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võib tunduda täiesti lootusetuna,
13:23
could seem like something that's spun out of control,
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13:26
and there's nothing we can do about it,
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mille osas keegi ei saa midagi parata,
13:28
certainly nothing we as individuals could do.
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eriti veel üksikisiku tasandil.
13:31
But in fact, we've been finding in our own laboratory research
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Tegelikkuses oleme oma uurimustes leidnud,
13:38
that small psychological interventions,
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et väikesed psühholoogilised sekkumised,
13:43
small changes to people's values,
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inimeste väärtushinnangute kõigutamine,
13:46
small nudges in certain directions,
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kerged tõuked teatud suundades
võivad aidata taastada sotsiaalse võrdsuse ja empaatiavõime.
13:50
can restore levels of egalitarianism and empathy.
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13:53
For instance, reminding people of the benefits of cooperation
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Kui näiteks meenutada inimestele
koostööga kaasnevaid hüvesid
või kogukonnas elamise eeliseid,
13:58
or the advantages of community,
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14:00
cause wealthier individuals to be just as egalitarian
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hakkavad ka rikkamad võrdsust pooldama,
14:04
as poor people.
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nagu vaesemadki inimesed.
Ühes uuringus lasime inimestel vaadata üht lühikest videot,
14:07
In one study, we had people watch a brief video, just 46 seconds long,
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vaid 46 sekundit, mis rääkis vaesusest lapsepõlves,
14:12
about childhood poverty
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et meenutada vaatajatele meie kaasinimeste vajadusi.
14:15
that served as a reminder of the needs of others in the world around them.
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Pärast video näitamist uurisime,
14:20
And after watching that,
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kui varmad oldi kulutama aega võõrale inimesele,
14:22
we looked at how willing people were to offer up their own time
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14:26
to a stranger presented to them in the lab, who was in distress.
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kes oli samuti laboris ja vajas abi.
Vaid tund pärast video vaatamist
14:31
After watching this video, an hour later,
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olid jõukad inimesed täpselt sama valmis
14:34
rich people became just as generous of their own time
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kulutama aega võõra inimese aitamiseks
14:37
to help out this other person, a stranger,
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kui teised, kes olid vaesed.
14:39
as someone who's poor,
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See viitas, et need erinevused
14:41
suggesting that these differences are not innate or categorical,
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ei ole kaasasündinud ega vältimatud,
14:45
but are so malleable to slight changes in people's values,
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vaid on kergelt muudetavad
väikese väärtushinnangute nihutamise,
14:49
and little nudges of compassion and bumps of empathy.
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kaastunde äratamise ja empaatia ergutamise abil.
Ka meie laborist väljaspool, ühiskonnas laiemalt
14:53
And beyond the walls of our lab,
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14:54
we're even beginning to see signs of change in society.
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on näha märke muutustest.
14:58
Bill Gates, one of our nation's wealthiest individuals,
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Bill Gates, üks USA rikkamaid inimesi, rääkis oma Harvardis peetud kõnes,
15:02
in his Harvard commencement speech,
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et ebavõrdsuse vähendamine ühiskonnas
15:04
talked about the problem of inequality facing society
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on üks keerulisemaid probleeme, mis vajavad lahendust.
15:06
as being the most daunting challenge,
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15:09
and talked about what must be done to combat it,
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Ta rääkis, mida tuleks ette võtta, öeldes:
“Üks inimkonna suurimaid eeliseid ei peitu mitte selle avastustes,
15:12
saying, "Humanity's greatest advances are not in its discoveries --
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vaid selles, kuidas neid avastusi ebavõrdsuse vähendamiseks kasutatakse”.
15:17
but in how those discoveries are applied
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15:20
to reduce inequity."
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On algatatud kampaania Giving Pledge,
15:23
And there's the Giving Pledge,
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milles enam kui 100 Ameerika rikkaimat inimest
15:25
in which more than 100 of our nation's wealthiest individuals
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annetavad poole oma varandusest
15:30
are pledging half of their fortunes to charity.
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heategevuslikuks otstarbeks.
15:33
And there's the emergence of dozens of grassroots movements,
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On tekkinud kümneid kodanikualgatusi,
näiteks “We Are the 1%”,
15:39
like "We are the 1 percent,"
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“The Resource Generation”
15:41
"Resource Generation,"
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15:43
or "Wealth for Common Good,"
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või “Wealth for Common Good”,
15:45
in which the most privileged members of the population,
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mille kaudu elanikkonna kõige priviligeeritumad
15:49
members of the one percent and elsewhere,
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need, kes kuuluvad 1% sisse või on lihtsalt jõukamad
15:52
people who are wealthy,
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15:54
are using their own economic resources,
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rakendavad oma majanduslikke vahendeid,
nende seas on nii täiskasvanuid kui ka noori, mis on eriti üllatav,
15:58
adults and youth alike -- that's what's most striking to me --
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kasutades oma privilegeeritud staatust,
16:02
leveraging their own privilege, their own economic resources,
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oma rahalisi ressursse,
16:05
to combat inequality
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ebavõrdsuse vastu võitlemiseks
16:08
by advocating for social policies,
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sotsiaalpoliitika edendamise kaudu,
16:11
changes in social values
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ühiskondlike väärtuste muutmise läbi
16:13
and changes in people's behavior
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ja inimeste käitumist muutes.
See võib neile endile küll majanduslikult kahjulik olla,
16:16
that work against their own economic interests,
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aga lõppeesmärgina aitab see taastada Ameerika unistuse.
16:19
but that may ultimately restore the American dream.
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16:23
Thank you.
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Tänan teid!
16:24
(Applause)
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(Aplaus)
Selle veebisaidi kohta

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