Does money make you mean? | Paul Piff

728,673 views ・ 2013-12-20

TED


Molimo dvaput kliknite na engleski titl ispod za reprodukciju videa.

Translator: Ema Bilbija Zulic Reviewer: Samra Cebiric
00:12
I want you to, for a moment,
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Zelim da na trenutak
00:15
think about playing a game of Monopoly.
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zamislite igru monopola,
00:19
Except in this game, that combination of skill, talent and luck
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u kojoj su kombinacija
vjestine, talenta i srece,
00:24
that helped earn you success in games, as in life,
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koji inace, kao i u zivotu, znace pobjedu,
ucinjeni beznacajnim,
00:27
has been rendered irrelevant,
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00:28
because this game's been rigged,
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zato sto je igra namjestena,
00:30
and you've got the upper hand.
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a vi imate prednost.
00:32
You've got more money,
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Imate vise novaca,
00:34
more opportunities to move around the board,
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vise mogucnosti da se krecete po tabli,
i pristup vecem broju sredstava.
00:37
and more access to resources.
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00:39
And as you think about that experience,
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I dok razmisljate o ovom iskustvu,
zelim da se zapitate
00:41
I want you to ask yourself:
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00:43
How might that experience of being a privileged player in a rigged game
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kako bi to iskustvo
privilegovanog igraca u namjestenoj igri
00:48
change the way you think about yourself
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uticalo na vase misljenje o sebi
i na nacin kako se odnosite prema drugom igracu?
00:51
and regard that other player?
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00:54
So, we ran a study on the UC Berkeley campus
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Mi na U.C. Berkley kampusu smo pokrenuli studiju
koja se bavi upravo ovim pitanjem.
00:58
to look at exactly that question.
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01:00
We brought in more than 100 pairs of strangers into the lab,
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Doveli smo u laboratorij
vise od 100 parova stranaca,
01:04
and with the flip of a coin,
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i bacanjem novcica
01:06
randomly assigned one of the two to be a rich player in a rigged game.
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nasumice odredili jednog u svakom paru
da bude bogati igrac u namjestenoj igri.
01:10
They got two times as much money;
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Oni su dobili dvostruko vise novaca.
01:13
when they passed Go, they collected twice the salary;
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Kada bi prosli KRENI,
dobili bi dvostruku placu,
01:17
and they got to roll both dice instead of one,
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a i bili su u mogucnosti da bacajuobadvije kockice a ne samo jednu,
01:19
so they got to move around the board a lot more.
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tako da su se mnogo vise kretali po tabli.
(Smijeh)
01:21
(Laughter)
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Tokom 15 minuta,
01:24
And over the course of 15 minutes,
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01:25
we watched through hidden cameras what happened.
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sa skrivenim kamerama smo posmatrali sta se desavalo.
01:29
What I want to do today, for the first time,
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Danas zelim po prvi put
da vam pokazem malo od onoga sto smo vidjeli.
01:31
is show you a little bit of what we saw.
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01:33
You'll to have to pardon the sound quality,
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Unaprijed se izvinjavam na kvaliteti zvuka,
u nekim trenucima, jer su u pitanju skrivene kamere.
01:35
because again, these were hidden cameras.
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01:37
So we've provided subtitles.
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Zbog toga smo obezbijedili titl.
01:39
[Video] Rich Player: How many 500s did you have?
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Bogati igrac: Koliko ste novcanica od 500 imali?
Siromasni igrac: Samo jednu.
01:42
Poor Player: Just one.
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Bogati igrac: Ozbiljno? Siromasni igrac: Da.
01:43
RP: Are you serious? PP: Yeah.
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Bogati igrac: Ja imam tri. (Smije se)
01:44
RP: I have three. (Laughs) I don't know why they gave me so much.
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Ne znam zasto su mi dali tako mnogo.
Paul Piff: Ok, igraci su brzo shvatili
01:48
Paul Piff: So it was quickly apparent to players that something was up.
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da se tu nesto krije.
Jedna osoba ocito ima mnogo vise novaca
01:51
One person clearly has a lot more money than the other person,
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od druge osobe, ali ipak,
01:54
and yet, as the game unfolded,
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kako se igra razvija,
uocili smo primjetne razlike
01:57
we saw very notable differences, dramatic differences begin to emerge
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dramaticne razlike izlaze na povrsinu
02:01
between the two players.
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izmedu dva igraca.
02:03
The rich player started to move around the board louder,
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Bogati igrac
se poceo kretati po tabli mnogo glasnije,
02:07
literally smacking the board with the piece as he went around.
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lupajuci figuricama po tabli
dok se kretao.
02:10
(Game piece smacks board)
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02:12
We were more likely to see signs of dominance
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Uocili smo vise znakova dominacije
02:15
and nonverbal signs, displays of power
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i neverbalnih znakova,
iskazivanja moci
02:19
and celebration among the rich players.
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i veselja medu bogatim igracima.
02:23
We had a bowl of pretzels positioned off to the side.
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Postavili smo zdjelu perecavise na jednu stranu.
U donjem desnom uglu.
02:26
It's on the bottom right corner.
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02:27
That allowed us to watch participants' consummatory behavior.
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To nam je omogucilo da posmatramokonzumaciju ucesnika.
02:31
So we're just tracking how many pretzels participants eat.
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Pratimo koliko pereca ucesnici jedu.
02:35
[Video] RP: Are those pretzels a trick?
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Bogati igrac: Jesu li perece dio trika?
02:37
PP: I don't know.
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Siromasni igrac: Ne znam.
02:39
Paul Piff: OK, so no surprises, people are on to us.
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PP: Ok, nisam iznenaden da su nas otkrili.
02:42
They wonder what that bowl of pretzels is doing there in the first place.
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Pitaju se sta ta zdjela pereca
uopste trazi tu.
Jedan je cak i upitao, kao sto ste upravo vidjeli,
02:46
One even asks, like you just saw,
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da li je ta zdjela pereca dio trika?
02:48
"Is that bowl of pretzels there as a trick?"
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Ipak, uprkos tome, cini se da
02:51
And yet, despite that, the power of the situation
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snaga same situacije neizbjezno dominira,
02:54
seems to inevitably dominate,
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02:56
and those rich players start to eat more pretzels.
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i bogati igraci pocinju da jedu vise pereca.
02:59
(Laughter)
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Bogati igrac: Volim perece.
03:04
[Video] RP: I love pretzels.
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03:05
(Laughter)
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(Smijeh)
PP: I kako se igra razvijala,
03:10
Paul Piff: And as the game went on,
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03:12
one of the really interesting and dramatic patterns
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jedan veoma interesantan i dramatican sablon
03:14
that we observed begin to emerge
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koji smo posmatrali je poceo da se pojavljuje
a to je da su bogati igraci
03:18
was that the rich players actually started to become ruder
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postali neuctivi prema drugoj osobi,
03:21
toward the other person --
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sve manje osjetljivi na nepriliku
03:23
less and less sensitive to the plight of those poor, poor players,
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ovih jadnih, siromasnih igraca,
03:26
and more and more demonstrative of their material success,
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i da sve vise pokazuju
svoj materijalni uspijeh,
cesce su pokazivali kako im dobro ide.
03:31
more likely to showcase how well they're doing.
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Bogati igrac: Imam novaca za sve.
03:36
[Video] RP: I have money ...
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03:37
(Laughs) I have money for everything.
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Siromasni igrac: Koliko je to?
03:40
PP: How much is that?
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03:41
RP: You owe me 24 dollars.
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Bogati igrac: Dugujes mi 24 dolara.
03:45
You're going to lose all your money soon.
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Izgubit ces sav novac.
03:48
I'll buy it. I have so much money.
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Kupicu to. Imam puno novaca.
03:50
I have so much money, it takes me forever.
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Imam toliko novaca da ce mi trebati vjecnost.
03:52
RP 2: I'm going to buy out this whole board.
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Bogati igrac 2: Kupit cu cijelu tablu.
03:54
RP 3: You're going to run out of money soon.
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Bogati igrac 3: Uskoro cespotrositi sav novac.
Poprilicno sam nedodirljiv sad.
03:56
I'm pretty much untouchable at this point.
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03:58
(Laughter)
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PP: Ok, i evo sta ja mislim
04:00
Paul Piff: And here's what I think was really, really interesting:
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da je stvarno interesantno
to sto smo nakon 15 minuta igranja,
04:03
it's that, at the end of the 15 minutes,
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04:06
we asked the players to talk about their experience during the game.
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pitali igrace da namopisu svoje iskustvo u igri.
04:10
And when the rich players talked about why they had inevitably won
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Kada su bogati igraci pricali o tome
sta su neizbjezno osvojili
04:14
in this rigged game of Monopoly ...
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u namjestenoj igri monopola --
04:16
(Laughter)
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(Smijeh)--
04:21
They talked about what they'd done to buy those different properties
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o tome sta su sve ucinili da
kupe razne posjede
04:27
and earn their success in the game.
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i zasluze uspijeh u igri,
04:29
(Laughter)
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04:30
And they became far less attuned
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postali su mnogo manje svjesni
svih onih cimbenika situacije,
04:33
to all those different features of the situation --
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04:35
including that flip of a coin --
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ukljucujuci bacanje novcica
04:38
that had randomly gotten them into that privileged position
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koje ih je nasumice dovelo u
privilegovan polozaj.
04:42
in the first place.
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04:43
And that's a really, really incredible insight
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A to je stvarno nevjerovatan uvid
04:46
into how the mind makes sense of advantage.
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u to kako um dozivljava prednost.
Ova igra monopola se moze koristiti
04:52
Now, this game of Monopoly can be used
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04:54
as a metaphor for understanding society and its hierarchical structure,
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kao metafora za razumijevanje drustva
njegove hijerarhijske strukture, u kojoj neki ljudi
04:59
wherein some people have a lot of wealth and a lot of status,
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imaju mnogo bogastva i statusa,
05:02
and a lot of people don't;
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a mnogi ljudi nemaju.
05:04
they have a lot less wealth and a lot less status
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Oni imaju knogo manje bogastva i statusa
05:07
and a lot less access to valued resources.
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i mnogo manje pristupa vrijednim materijalnim izvorima.
05:10
And what my colleagues and I for the last seven years have been doing
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Ono sto smo moje kolege i jau zadnjih sedam godina radili
05:13
is studying the effects of these kinds of hierarchies.
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je izucavanje efekata ovakvih hijerarhija.
05:17
What we've been finding across dozens of studies
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Ono sto smo saznali kroz nekoliko desetina studija
i na hiljade ucesnika sirom drzave
05:21
and thousands of participants across this country
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05:24
is that as a person's levels of wealth increase,
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je to da kako se osobno bogastvo uvecava,
osjecaj za suosjecanje i empatiju se smanjuje,
05:29
their feelings of compassion and empathy go down,
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a da se osjecaj na pravo zasluge,
05:35
and their feelings of entitlement, of deservingness,
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05:38
and their ideology of self-interest increase.
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i ideologija samointeresa povecavaju.
05:43
In surveys, we've found
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Saznali smo u istrazivanjima da
05:44
that it's actually wealthier individuals who are more likely to moralize
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bogatije individue mnogo cesce
moralizuju pohlepu kao nesto dobro,
05:48
greed being good,
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05:50
and that the pursuit of self-interest is favorable and moral.
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i da teznja za vlastitim interesom
je dobra i moralna.
A sada zelim da razgovaramo o
05:55
Now, what I want to do today is talk about some of the implications
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nekim implikacijamaideologije vlastitog interesa,
05:58
of this ideology self-interest,
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06:01
talk about why we should care about those implications,
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da razgovaramo zasto bismo trebalibrinuti o tim implikacijama,
i zakljuciti sta bi se moglo uciniti.
06:04
and end with what might be done.
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06:07
Some of the first studies that we ran in this area
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Neke od prvih studija koje smo izveli u ovom polju
bavila se pomazucim ponasanjem
06:10
looked at helping behavior,
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ili kako ga nazivaju psiholozi
06:11
something social psychologists call "pro-social behavior."
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prosocijalnim ponasanjem.
06:15
And we were really interested
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Bili smo veoma zainteresovani tko ce prije
06:16
in who's more likely to offer help to another person:
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ponuditi pomoc drugoj osobi,
06:20
someone who's rich or someone who's poor.
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netko bogat ili netko siromasan.
06:23
In one of the studies,
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U jednoj studiji smo u laboratorij doveli
06:24
we bring rich and poor members of the community into the lab,
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clanove bogatih i siromasnih zajednica
06:30
and give each of them the equivalent of 10 dollars.
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i svakom ponaosob dali vrijednost jednaku 10 dolara.
06:33
We told the participants they could keep these 10 dollars for themselves,
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Zatim smo im rekli
da tih 10 dolara mogu zadrzati za sebe,
ili dio podijeliti,
06:38
or they could share a portion of it, if they wanted to,
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ako to zele, sa nepoznatom osobom
06:40
with a stranger, who's totally anonymous.
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koja potpuno anonimna.
06:43
They'll never meet that stranger; the stranger will never meet them.
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Nece nikada upoznati tu osobuniti ce ta osoba upoznati njih.
06:46
And we just monitor how much people give.
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A zatim smo promatrali koliko je ljudi dalo.
06:49
Individuals who made 25,000, sometimes under 15,000 dollars a year,
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Osobe koje su zaradivale izmedu
15,000 i 20,000 dolara godisnje,
06:54
gave 44 percent more of their money to the stranger
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za 44% su davale vise novaca
strancima
06:57
than did individuals making 150,000, 200,000 dollars a year.
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nego osobe koje su zaradivale izmedu 150,000
i 200,000 dolara godisnje.
07:02
We've had people play games
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Znali smo davati ljudima da se igraju
07:05
to see who's more or less likely to cheat
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kako bismo vidjeli tko cesce vara
07:08
to increase their chances of winning a prize.
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kako bi poboljsao sanse za nagradu.
07:10
In one of the games, we actually rigged a computer
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U jednoj od igara smo cak i namjestili racunar
07:13
so that die rolls over a certain score were impossible --
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tako da bacanje kockica preko odredenog iznosa
nije bilo moguce.
07:17
You couldn't get above 12 in this game, and yet ...
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Niste mogli dobiti vise od 12 u igri,
a ipak, sto ste bogatiji,
07:22
the richer you were, the more likely you were to cheat in this game
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veca je bila vjerovatnost da cete varati
07:25
to earn credits toward a $50 cash prize --
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kako biste dobili nagradu od $50,
07:29
sometimes by three to four times as much.
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negada cak i tri-cetri puta vise.
U drugoj studiji smo izucavali da li su
07:33
We ran another study
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07:34
where we looked at whether people would be inclined to take candy
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ljudi vise naklonjeni uzimanju slatkisa
07:38
from a jar of candy that we explicitly identified
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iz posude na kojoj jasno pise
da je rezervisana za djecu --
07:41
as being reserved for children --
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07:43
(Laughter)
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(smijeh) --
07:46
I'm not kidding -- I know it sounds like I'm making a joke.
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koja ucestvuju -- ne salim se.
Znam da zvuci kao da vam pricam vic.
07:51
We explicitly told participants:
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Jasno smo rekli ucesnicima
07:53
"This candy is for children participating in a developmental lab nearby.
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da je posuda sa slatkisima za djecu koja ucestvuju
u razvojnom laboratoriju u blizini.
07:57
They're in studies. This is for them."
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Trenutno su na casu. ovo je za njih.
07:59
And we just monitored how much candy participants took.
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A onda smo posmatrali kolikoslatkisa su ucesnici uzeli.
08:03
Participants who felt rich took two times as much candy
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Oni koji su se osjecali bogatima
su uzeli duplo vise slatkisa
08:06
as participants who felt poor.
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od ucesnika koji su se osjecali siromasnima.
08:09
We've even studied cars.
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Cak smo izucavali i automobile,
08:12
Not just any cars,
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i to ne bilo koje,
nego da li su vozacirazlicitih vrsta automobila
08:14
but whether drivers of different kinds of cars
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vise ili manje nastrojeni krsenju zakona.
08:17
are more or less inclined to break the law.
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08:20
In one of these studies,
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U jednoj od ovih studija,posmatrali smo
08:22
we looked at whether drivers would stop for a pedestrian
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da li se vozacizaustavljaju pjesacima
08:27
that we had posed waiting to cross at a crosswalk.
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koje smo postavili dacekaju na pjesackom prijelazu.
U Kaliforniji,kao sto svi znamo,
08:30
Now in California, as you all know,
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i svi tako i postupamo,
08:32
because I'm sure we all do this,
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08:34
it's the law to stop for a pedestrian who's waiting to cross.
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po zakonu je obavezno propustiti pjesakakoji ceka na pjesackom.
08:38
So here's an example of how we did it.
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Evo primjera kako smo ovo izveli.
08:40
That's our confederate off to the left, posing as a pedestrian.
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Ovo je nas saucesniksa lijeve strane
u ulozi pjesaka.
08:43
He approaches as the red truck successfully stops.
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Kada se priblizio,crveni kamio se uspjesno zaustavio.
08:48
In typical California fashion,
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A na tipican Kalifornijski nacin,pretekao ga je autobus
08:50
it's overtaken by the bus who almost runs our pedestrian over.
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koji je umalo pregazio pjesaka.
(Smijeh)
08:53
(Laughter)
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08:54
Now here's an example of a more expensive car,
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A sada evo primjer sa mnogo skupljim automobilom
08:56
a Prius, driving through, and a BMW doing the same.
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Prius, koji prolazi,
BMW takoder.
09:03
So we did this for hundreds of vehicles
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Ucinili smo ovo sa stotinom vozila
tokom nekoliko dana,
09:06
on several days,
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09:08
just tracking who stops and who doesn't.
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prateci tko se zaustavljaa tko ne.
09:12
What we found was as the expensiveness of a car increased ...
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Uocili smo da se vozaceva tendencija za
krsenjem zakona povecava,
09:16
(Laughter)
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09:18
the drivers' tendencies to break the law increased as well.
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povecava se i
cijena automobila.
09:22
None of the cars -- none of the cars --
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N jedan automobil, ni jedan
u nasoj kategoriji najjeftinijih vozila
09:25
in our least expensive car category
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09:28
broke the law.
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nije prekrsio zakon.
09:29
Close to 50 percent of the cars in our most expensive vehicle category
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Skoro 50 posto vozila
u nasoj najskupljoj kategoriji vozila
09:34
broke the law.
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je prekrsilo zakon.
09:37
We've run other studies,
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Vrsili smo druge studije i saznali da
09:38
finding that wealthier individuals are more likely to lie in negotiations,
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imucnije osobe mnogo cescelazu u pregovorima,
09:42
to endorse unethical behavior at work,
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odobravaju neeticko ponasanje na poslu
09:44
like stealing cash from the cash register,
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poput krede novca iz kase,
09:47
taking bribes, lying to customers.
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uzimanja mita, laganja musterija.
09:52
Now, I don't mean to suggest
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Ne zelim sugerisati
09:54
that it's only wealthy people who show these patterns of behavior.
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da samo imucni ljudi
pokazuju ovakvo ponasanje.
09:57
Not at all -- in fact, I think that we all,
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Niposto. Ustvari, mislim dase svi mi,
10:00
in our day-to-day, minute-by-minute lives,
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u nasim svakidasnjim zivotimaiz minute u minutu,
10:03
struggle with these competing motivations
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borimo sa ovim dvostrukim motivacijama
10:06
of when or if to put our own interests above the interests of other people.
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kada i da li da stavimo vlastiti interes
ispred interesa drugih ljudi.
10:12
And that's understandable,
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A to je razumljivo zato sto
10:14
because the American dream is an idea
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je Americki san jedna ideja
u kojoj svi mi imamo jednaku priliku
10:17
in which we all have an equal opportunity to succeed and prosper,
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da uspijemo i napredujemo,
10:22
as long as we apply ourselves and work hard.
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sve dok se potpuno unesemo u toi vrijedno radimo,
10:24
And a piece of that means that sometimes,
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a dio toga znaci i da ponekad,
10:27
you need to put your own interests
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vlastiti interesi dolazi ispred
10:30
above the interests and well-being of other people around you.
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interesa i dobrobitiljudi oko vas.
Nase saznanje je da
10:34
But what we're finding is that the wealthier you are,
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sto ste imucniji, veca je mogucnost
10:37
the more likely you are to pursue a vision of personal success,
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da cete ici za vizijomvlastitog uspjeha,
10:41
of achievement and accomplishment,
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dostignuca i podviga,
10:43
to the detriment of others around you.
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na stetu onih oko vas.
10:46
Here I've plotted for you the mean household income
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Ovo je graf prosjecnogkucnog budeta
kojeg posjeduje svaki peti budeti 5% populacije
10:50
received by each fifth and top five percent of the population
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10:53
over the last 20 years.
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u zadnjih 20 godina.
10:55
In 1993,
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U 1993, razlika izmedu razlicitih
10:56
the differences between the different quintiles of the population,
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kvintila populacije, kada je dohodak u pitanju,
10:59
in terms of income,
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su jednostavno necuvene.
11:01
are fairly egregious.
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11:03
It's not difficult to discern that there are differences.
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Nije tesko uvidjeti razlike.
11:06
But over the last 20 years, that significant difference
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Ali tokom 20 godina,te znacajne razlike
11:09
has become a Grand Canyon of sorts
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su postale veliki kanjon izmedu
11:11
between those at the top and everyone else.
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onih na vrhu i svih ostalih.
11:14
In fact, the top 20 percent of our population
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Ustvari, 20% populacije na vrhu
11:18
own close to 90 percent of the total wealth in this country.
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posjeduju 90% ukupnogbogastva ove drzave.
11:21
We're at unprecedented levels of economic inequality.
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To je novi ekonomske nejednakosti
bez presedana.
11:27
What that means is that wealth is not only becoming increasingly concentrated
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To znaci da bogatstvo ne samoda sve vise postaje
koncentrisano u rukamamale grupe ljudi,
11:31
in the hands of a select group of individuals,
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11:34
but the American dream is becoming increasingly unattainable
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nego i da Americki san sve vise
postaje nedostizan
za vecinu nas.
11:39
for an increasing majority of us.
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I ako je to slucaj, kao sto smo saznali,
11:42
And if it's the case, as we've been finding,
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da sto ste bogatiji,
11:45
that the wealthier you are,
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11:46
the more entitled you feel to that wealth,
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vise osjecate pravo na to bogastvo,
vise stavljate vlastite interese
11:49
and the more likely you are to prioritize your own interests
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ispred interesa drugih ljudi,
11:52
above the interests of other people,
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11:53
and be willing to do things to serve that self-interest,
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i voljni ste da cinite stvari kojesluze sopstvenom interesu,
11:57
well, then, there's no reason to think that those patterns will change.
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onda nema razloga nemisliti
da ce sve postati samo jos gore,
12:01
In fact, there's every reason to think that they'll only get worse,
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i evo kako bi izgledalo toako se nista ne promijeni,
12:04
and that's what it would look like if things just stayed the same,
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u narednih 20 godina.
12:07
at the same linear rate, over the next 20 years.
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Nejednakost, ekonomska nejednakost,
12:12
Now inequality -- economic inequality --
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12:14
is something we should all be concerned about,
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je nesto sto bi nas sve trebalo zabrinuti,
i ne samo zbog onih koji su na dnu
12:17
and not just because of those at the bottom of the social hierarchy,
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drustvene ljestvice
12:20
but because individuals and groups
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vec i zato sto osobe i grupe
sa puno ekonomske nejednakostiprolaze losije,
12:23
with lots of economic inequality do worse ...
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12:28
not just the people at the bottom, everyone.
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i to ne samo oni na dnu, nego svi.
Postoje mnoga hvale vrijedna istrazivanja
12:31
There's a lot of really compelling research
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12:33
coming out from top labs all over the world,
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najboljih centara sirom svijeta
12:35
showcasing the range of things that are undermined
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koje pokazuju dijapazon stvari
koje se zanemaruju
12:40
as economic inequality gets worse.
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sto je ekonomska nejednakost veca.
12:43
Social mobility, things we really care about,
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Drustvena kretanja, stvari do kojihnam je stvarno stalo,
fizicko zdravlje, drustveno povjerenje,
12:46
physical health, social trust,
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12:48
all go down as inequality goes up.
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sve opada sto je nejednakost veca,
12:51
Similarly, negative things in social collectives and societies,
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Slicno tome, negativne stvari
u drustvenim kolektivima i zajednicama,
poput pretilosti, nasilja,
12:56
things like obesity, and violence,
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zatvora i kazni,
12:58
imprisonment, and punishment,
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12:59
are exacerbated as economic inequality increases.
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se pogorsavaju sa povecanjemekonomske nejednakosti.
13:03
Again, these are outcomes not just experienced by a few,
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Ponavljam, ovo nisu zakljucci rezultata
samo iz pojedinih zajednica
13:07
but that resound across all strata of society.
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vec iz svih slojeva drustva.
13:10
Even people at the top experience these outcomes.
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Cak i ljudi na vrhu prolaze kroz isto.
Pa sta odna da cinimo?
13:14
So what do we do?
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13:17
This cascade of self-perpetuating,
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Ova kaskada samoodrzivih,
13:20
pernicious, negative effects
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ubitacnih, negativnih efekata
13:23
could seem like something that's spun out of control,
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bi se mogli ciniti kao nestosto se otelo kontroli,
13:26
and there's nothing we can do about it,
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i da se nista tu visene moze uciniti,
13:28
certainly nothing we as individuals could do.
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pogotovo niko ponaosob.
13:31
But in fact, we've been finding in our own laboratory research
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Ali mi smo u nasem istrazivanju saznali
da male psiholoske intervencije,
13:38
that small psychological interventions,
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male promjene u ljudskim vrijednostima,
13:43
small changes to people's values,
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13:46
small nudges in certain directions,
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mala gurkanja u odredenom pravcu,
13:50
can restore levels of egalitarianism and empathy.
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mogu popraviti nivo egalitarizmai empatije.
13:53
For instance, reminding people of the benefits of cooperation
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Na primjer, podsjecajuci ljude
beneficijama suradnje,
13:58
or the advantages of community,
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14:00
cause wealthier individuals to be just as egalitarian
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ili prednostima zajednice,
podstice imucne ljude da buduisto toliko egalitarni
14:04
as poor people.
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kao i siromasni.
14:07
In one study, we had people watch a brief video, just 46 seconds long,
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U jednoj studiji, dali smo ljudimada pogledaju kratak video,
oko 46 sekundi,o siromastvu djece
14:12
about childhood poverty
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sto je posluzilo kao podsjetnikna potrebe drugih
14:15
that served as a reminder of the needs of others in the world around them.
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u svijetu oko njih,
14:20
And after watching that,
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a nakon videa smo posmatrali,
14:22
we looked at how willing people were to offer up their own time
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koliko su ljudi bili voljni
da svoje vrijeme ponudenepoznatoj osobi
14:26
to a stranger presented to them in the lab, who was in distress.
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koju su upoznali u laboratorijii koja je bila u nevolji.
14:31
After watching this video, an hour later,
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Poslije gledanja videa,sat kasnije,
14:34
rich people became just as generous of their own time
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bogatasi su postali jednako darezljivi
14:37
to help out this other person, a stranger,
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sa svojim vremenom pomognuovu drugu osobu
14:39
as someone who's poor,
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neznanca, kao i siromasni,
14:41
suggesting that these differences are not innate or categorical,
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sto sugerise da ove razlike nisu
14:45
but are so malleable to slight changes in people's values,
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urodene ili kategoricke,
vec osjetljive i na
14:49
and little nudges of compassion and bumps of empathy.
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najmanje promjene u ljudskim vrijednostima,
na mala podsticanja na suosjecanje
14:53
And beyond the walls of our lab,
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i izlive empatije.
14:54
we're even beginning to see signs of change in society.
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3279
A izvan zidova naseg laboratorija,
cak smo primjetili znakovepromjene u nasem drustvu.
14:58
Bill Gates, one of our nation's wealthiest individuals,
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Bill Gates, jedan od najbogatijihosoba u nasoj drzavi,
15:02
in his Harvard commencement speech,
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u svom pocetnom govoru na Hrvardu,
15:04
talked about the problem of inequality facing society
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pricao je o problemu koje ceka drustvo
15:06
as being the most daunting challenge,
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o nejednakosti kao o pocetnom izazovu,
15:09
and talked about what must be done to combat it,
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kako se boriti protiv toga,
15:12
saying, "Humanity's greatest advances are not in its discoveries --
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rekavsi, "Najveci podvizi covjecanstva
nisu nasa otkrica,
15:17
but in how those discoveries are applied
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vec kako su ta otkrica iskoristena
15:20
to reduce inequity."
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1788
za smanjenje nejednakosti."
15:23
And there's the Giving Pledge,
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A tu je i "Zavjet Darivanja",
15:25
in which more than 100 of our nation's wealthiest individuals
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u kojem vese od 100 nabogatijih
ljudi nase nacije
15:30
are pledging half of their fortunes to charity.
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zavjetuju pola svoga bogastvadobrotvornim ustanovama.
15:33
And there's the emergence of dozens of grassroots movements,
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A to je i pojava
na desetine provincijalnih pokreta,
poput "Mi smo jedan procenat",
15:39
like "We are the 1 percent,"
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15:41
"Resource Generation,"
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"Generacija Resursa"
15:43
or "Wealth for Common Good,"
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1889
"Bogastvo za Zajednicko Dobro",
15:45
in which the most privileged members of the population,
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u kojima najprivilegovaniji
clanovi nase populacije
15:49
members of the one percent and elsewhere,
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clanovi tog jednog procenta i drugih,
15:52
people who are wealthy,
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u kojima najprivilegovaniji
15:54
are using their own economic resources,
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dijelovi populacije
clanovi toga jednog procenta i drugih organizacija,
15:58
adults and youth alike -- that's what's most striking to me --
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16:02
leveraging their own privilege, their own economic resources,
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ljudi koji su imucni,
svoje vlastite ekonomske resurse,
16:05
to combat inequality
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i stari i madisto me je najvise iznenadilo
16:08
by advocating for social policies,
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poravnavanjem svojih privilegija,
16:11
changes in social values
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svojih ekonomskih resursa,
16:13
and changes in people's behavior
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bore se protiv nejednakosti
16:16
that work against their own economic interests,
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zagovaranjem socijalne politike
16:19
but that may ultimately restore the American dream.
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promjene u drustvenim vrijednostima,
16:23
Thank you.
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i promjene u ljudskom ponasanju,
16:24
(Applause)
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koje rade protiv njihovih ekonomskih interesa
ali koji ce mozda na kraju vratitisjaj Americkog sna.
Hvala.
(Aplauz)
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