East vs west -- the myths that mystify | Devdutt Pattanaik

Prevodilac: Aleksandar Petrović Lektor: Ivana Korom

To understand the business of mythology

Da biste razumeli način poslovanja mitologije

and what a Chief Belief Officer is supposed to do,

i šta bi "glavni menadžer za verovanja" trebalo da radi,

you have to hear a story

morate prvo da čujete priču

of Ganesha,

o Ganeši,

the elephant-headed god

bogu sa glavom slona

who is the scribe of storytellers,

pisaru svih pripovedača,

and his brother,

i njegovom bratu,

the athletic warlord of the gods,

atletski građenom vojskovođi bogova,

Kartikeya.

Kartikeji.

The two brothers one day decided to go on a race,

Jednog dana, dva brata su odlučila da se trkaju

three times around the world.

tri puta oko sveta.

Kartikeya leapt on his peacock

Kartikeja je zajahao svog pauna

and flew around the continents

i preletao kontinente,

and the mountains and the oceans.

planine i okeane.

He went around once,

Obišao je svet jednom,

he went around twice,

obišao ga dva puta,

he went around thrice.

obišao ga tri puta.

But his brother, Ganesha,

Ali njegov brat Ganeša,

simply walked around his parents

je jednostavno napravio krug oko svojih roditelja

once, twice, thrice,

jednom, dvaput, tri puta,

and said, "I won."

i rekao: "Pobedio sam."

"How come?" said Kartikeya.

"Kako to?", upitao je Kartikeja.

And Ganesha said,

A Ganeša mu je odgovorio,

"You went around 'the world.'

"Ti si obišao "svet".

I went around 'my world.'"

Ja sam obišao "moj svet"."

What matters more?

Šta je važnije?

If you understand the difference between 'the world' and 'my world,'

Ako razumete razliku između "sveta" i "mog sveta"

you understand the difference between logos and mythos.

razumete i razliku između logosa i mitosa.

'The world' is objective,

"Svet" je objektivan,

logical, universal, factual,

logičan, univerzalan, zasnovan na činjenicama,

scientific.

naučno objašnjen.

'My world' is subjective.

"Moj svet" je subjektivan.

It's emotional. It's personal.

Zasnovan na emocijama. Ličan.

It's perceptions, thoughts, feelings, dreams.

Obuhvata sopstvene uglove gledanja, misli, osećanja, snove.

It is the belief system that we carry.

To je sistem verovanja koji nosimo sa sobom.

It's the myth that we live in.

To je mit po kome živimo.

'The world' tells us how the world functions,

"Svet" nam objašnjava kako svet oko nas funkcioniše,

how the sun rises,

kako izlazi sunce,

how we are born.

kako dolazimo na svet.

'My world' tells us why the sun rises,

"Sopstveni svet" nam govori zašto sunce izlazi,

why we were born.

zašto dolazimo na svet.

Every culture is trying to understand itself:

Svaka kultura pokušava da razume samu sebe,

"Why do we exist?"

pita se: "Zašto postojimo?"

And every culture comes up with its own understanding of life,

i svaka kultura dolazi do sopstvenog razumevanja života,

its own customized version of mythology.

sopstvene prilagođene verzije mitologije.

Culture is a reaction to nature,

Kultura je reakcija na prirodu

and this understanding of our ancestors

i shvatanje naših predaka

is transmitted generation from generation

prenosi se sa generacije na generaciju

in the form of stories, symbols and rituals,

u obliku priča, simbola i rituala,

which are always indifferent to rationality.

koji uvek prkose racionalnom.

And so, when you study it, you realize

Tako, kada proučite sve to, shvatite

that different people of the world

da različiti ljudi na ovom svetu

have a different understanding of the world.

imaju različito shvatanje sveta.

Different people see things differently --

Različiti ljudi vide stvari na različite načine:

different viewpoints.

imaju različite uglove gledanja.

There is my world and there is your world,

Postoji moj svet i postoji tvoj svet,

and my world is always better than your world,

i moj svet je uvek bolji od tvog sveta,

because my world, you see, is rational

jer je u mom svetu, vidiš, sve racionalno objašnjeno

and yours is superstition.

a tvoj je zasnovan na sujeverju,

Yours is faith.

na veri,

Yours is illogical.

tvoj svet je nelogičan.

This is the root of the clash of civilizations.

To je koren sukoba civilizacija.

It took place, once, in 326 B.C.

Takav sukob se desio, jednom, 326. godine pre nove ere

on the banks of a river called the Indus,

na obali reke Ind,

now in Pakistan.

u današnjem Pakistanu.

This river lends itself to India's name.

Po ovoj reci je Indija dobila ime.

India. Indus.

Indija. Ind.

Alexander, a young Macedonian,

Aleksandar, mladi Makedonac,

met there what he called a "gymnosophist,"

upoznao je tamo jednog, kako ga je sam nazvao, "gimnozofa",

which means "the naked, wise man."

što znači "goli mudrac"

We don't know who he was.

Ne znamo ko je to bio.

Perhaps he was a Jain monk,

Možda je bio džainski monah,

like Bahubali over here,

kao Bahubali, kojeg vidite ovde,

the Gomateshwara Bahubali

Gomatešvara Bahubali

whose image is not far from Mysore.

čija se slika nalazi nedaleko od Majsora.

Or perhaps he was just a yogi

Ili je možda to bio samo neki jogin,

who was sitting on a rock, staring at the sky

koji je sedeo na kamenu, posmatrajući nebo,

and the sun and the moon.

sunce i mesec.

Alexander asked, "What are you doing?"

Aleksandar ga je upitao, "Šta to radiš?"

and the gymnosophist answered,

a gimnozof je odgovorio,

"I'm experiencing nothingness."

"Proživljavam ništavilo".

Then the gymnosophist asked,

Onda je gimnozof upitao,

"What are you doing?"

"Šta ti radiš?"

and Alexander said, "I am conquering the world."

a Aleksandar je rekao, "Osvajam svet".

And they both laughed.

Onda su se obojica nasmejala.

Each one thought that the other was a fool.

Obojica su mislila da je onaj drugi budala.

The gymnosophist said, "Why is he conquering the world?

Gimnozof je mislio, "Čemu osvajanje sveta?

It's pointless."

Nema svrhe."

And Alexander thought,

A Aleksandar je mislio,

"Why is he sitting around, doing nothing?

"Zašto on samo sedi i ne radi ništa?

What a waste of a life."

Kakvo traćenje života."

To understand this difference in viewpoints,

Kako bismo razumeli ove različite tačke gledišta

we have to understand

moramo prvo da razumemo

the subjective truth of Alexander --

Aleksandrovu subjektivnu istinu:

his myth, and the mythology that constructed it.

njegov mit i mitologiju iz koje je taj mit proizašao.

Alexander's mother, his parents, his teacher Aristotle

Aleksandrova majka, njegovi roditelji, njegov učitelj Aristotel

told him the story of Homer's "Iliad."

pričali su mu priču iz Homerove "Ilijade".

They told him of a great hero called Achilles,

Pričali su mu o velikom heroju zvanom Ahil,

who, when he participated in battle, victory was assured,

čije je učešće u bici garantovalo pobedu,

but when he withdrew from the battle,

ali kada se povukao iz bitke,

defeat was inevitable.

poraz je bio neizbežan.

"Achilles was a man who could shape history,

"Ahil je bio čovek koji je mogao da oblikuje istoriju,

a man of destiny,

miljenik sudbine,

and this is what you should be, Alexander."

i to je ono što bi i ti trebalo da budeš, Aleksandre."

That's what he heard.

To je ono što je on slušao.

"What should you not be?

"Šta ne bi trebalo da budeš?

You should not be Sisyphus,

Ne bi trebalo da budeš Sizif,

who rolls a rock up a mountain all day

koji gura stenu uz padinu čitav dan

only to find the boulder rolled down at night.

samo da bi se kamen ponovo skotrljao dole tokom noći.

Don't live a life which is monotonous,

Ne živi monoton život,

mediocre, meaningless.

osrednji, beznačajan život.

Be spectacular! --

Budi spektakularan!

like the Greek heroes,

Kao grčki heroji,

like Jason, who went across the sea

kao Jason, koji je plovio preko mora

with the Argonauts and fetched the Golden Fleece.

sa Argonautima i doneo nazad zlatno runo.

Be spectacular like Theseus,

Budi spektakularan kao Tezej,

who entered the labyrinth and killed the bull-headed Minotaur.

koji je ušao u lavirint i ubio Minotaura, čudovište sa glavom bika.

When you play in a race, win! --

Kada učestvuješ u trci, pobeđuj!

because when you win, the exhilaration of victory

Jer kada pobeđuješ, ushićenje koje osećaš

is the closest you will come to the ambrosia of the gods."

nešto je najsličnije ukusu ambrozije koju piju bogovi što možeš osetiti."

Because, you see, the Greeks believed

Jer, vidite, Grci su verovali

you live only once,

da se živi samo jednom

and when you die, you have to cross the River Styx.

i kada umreš, moraš da pređeš reku Stiks,

And if you have lived an extraordinary life,

a ako si živeo izuzetnim životom,

you will be welcomed to Elysium,

dočekaće te na Jelisejskim poljima,

or what the French call "Champs-Élysées" --

ili kako to Francuzi kažu "Champs-Élysées",

(Laughter) --

(Smeh)

the heaven of the heroes.

raj za heroje.

But these are not the stories that the gymnosophist heard.

Ali to nisu priče koje je slušao gimnozof.

He heard a very different story.

On je slušao priče koje su se veoma razlikovale.

He heard of a man called Bharat,

Slušao je priču o čoveku zvanom Barat,

after whom India is called Bhārata.

po kome se Indija ponekad zove Barata.

Bharat also conquered the world.

Barat je takođe osvojio svet,

And then he went to the top-most peak

a onda se popeo na najviši vrh

of the greatest mountain of the center of the world

na najvećoj planini u centru sveta

called Meru.

zvanoj Meru.

And he wanted to hoist his flag to say,

Hteo je tamo da zabode zastavu da kaže,

"I was here first."

"Ja sam ovde stigao prvi".

But when he reached the mountain peak,

Ali kada je dosegao vrh planine,

he found the peak covered with countless flags

video je da je on prekriven nebrojenim zastavama

of world-conquerors before him,

nebrojenih osvajača sveta koji su mu prethodili

each one claiming "'I was here first' ...

i svaki od njih je tvrdio: "Ja sam ovde stigao prvi...

that's what I thought until I came here."

tako sam barem mislio dok nisam stigao".

And suddenly, in this canvas of infinity,

I odjednom, na tom platnu beskraja,

Bharat felt insignificant.

Barat se osetio nevažnim.

This was the mythology of the gymnosophist.

Takva je bila mitologija gimnozofa.

You see, he had heroes, like Ram -- Raghupati Ram

Vidite, on je imao heroje, kao što su Ram, Ragupati Ram

and Krishna, Govinda Hari.

i Krišna, Govinda Hari.

But they were not two characters on two different adventures.

Ali oni nisu bili dva lika u dvema različitim avanturama.

They were two lifetimes of the same hero.

To su bila dva života istog heroja.

When the Ramayana ends the Mahabharata begins.

Tamo gde se "Ramajana" završava počinje "Mahabharata".

When Ram dies, Krishna is born.

Ram umire, Krišna se rađa.

When Krishna dies, eventually he will be back as Ram.

Kada Krišna umre, vratiće se jednom kao Ram.

You see, the Indians also had a river

Vidite, Indijci su takođe imali reku

that separates the land of the living from the land of the dead.

koja razdvaja zemlju živih od zemlje mrtvih.

But you don't cross it once.

Ali ta reka se ne prelazi jednom.

You go to and fro endlessly.

Ide se preko nje i nazad stalno i bez kraja.

It was called the Vaitarani.

Ta reka se zvala Vaitarani.

You go again and again and again.

Nju možeš preći opet i opet i opet.

Because, you see,

Jer, vidite,

nothing lasts forever in India, not even death.

u Indiji ništa ne traje večno, čak ni smrt.

And so, you have these grand rituals

Pa tako, imate velike rituale

where great images of mother goddesses are built

tokom kojih se grade veliki likovi Boginja Majki

and worshiped for 10 days ...

kojima se ljudi klanjaju tokom deset dana...

And what do you do at the end of 10 days?

A šta posle tih deset dana?

You dunk it in the river.

Sve se to baci u reku.

Because it has to end.

Jer mora da se završi.

And next year, she will come back.

A sledeće godine, ona će se vratiti.

What goes around always comes around,

Šta počne, mora i da se završi,

and this rule applies not just to man,

a ovo pravilo se ne primenjuje samo na čoveka,

but also the gods.

nego i na bogove.

You see, the gods

Vidite, bogovi

have to come back again and again and again

moraju da se vraćaju ponovo i ponovo i ponovo

as Ram, as Krishna.

kao Ram, kao Krišna.

Not only do they live infinite lives,

Ne samo da oni žive živote bez kraja,

but the same life is lived infinite times

već se svaki život proživljava nebrojeno puta

till you get to the point of it all.

dok se ne dođe do poente svega toga.

"Groundhog Day."

"Dan Mrmota"

(Laughter)

(Smeh)

Two different mythologies.

Dve različite mitologije.

Which is right?

Koja je tačna?

Two different mythologies, two different ways of looking at the world.

Dve različite mitologije, dva različita načina da se posmatra svet.

One linear, one cyclical.

Svet kao linija i svet kao krug.

One believes this is the one and only life.

Sa jedne strane verovanje da je ovo jedan, jedini život.

The other believes this is one of many lives.

Sa druge, verovanje da je ovo jedan od mnogih života.

And so, the denominator of Alexander's life was one.

Imenilac Aleksandrovog života je tako bio broj jedan,

So, the value of his life was the sum total

pa je vrednost njegovog života jednaka ukupnom zbiru

of his achievements.

njegovih postignuća.

The denominator of the gymnosophist's life was infinity.

Imenilac gimnozofovog života bila je beskonačnost.

So, no matter what he did,

Pa tako, šta god da je radio,

it was always zero.

rezultat bi uvek bio nula.

And I believe it is this mythological paradigm

Ja verujem da je ova mitološka paradigma

that inspired Indian mathematicians

ono što je inspirisalo Indijske matematičare

to discover the number zero.

da otkriju broj nula.

Who knows?

Ko zna?

And that brings us to the mythology of business.

A to nas dovodi do mitologije poslovanja.

If Alexander's belief influenced his behavior,

Ako je Aleksandrovo verovanje uticalo na njegovo ponašanje,

if the gymnosophist's belief influences his behavior,

ako je gimnozofovo verovanje uticalo na njegovo ponašanje,

then it was bound to influence the business they were in.

sve je to moralo da utiče i na njihove poslove.

You see, what is business

Vidite, šta je poslovanje

but the result of how the market behaves

nego rezultat toga kako se ponaša tržište

and how the organization behaves?

i kakva je organizacija?

And if you look at cultures around the world,

Ako pogledate kulture širom sveta,

all you have to do is understand the mythology

sve što treba je da shvatite mitologiju

and you will see how they behave and how they do business.

i biće vam jasno kako se te kulture ponašaju i kako posluju.

Take a look.

Pogledajte.

If you live only once, in one-life cultures around the world,

Ako živite samo jednom, u nekoj od kultura koje veruju u "jedan život",

you will see an obsession with binary logic,

u toj kulturi ćete videti opsesiju binarnom logikom,

absolute truth, standardization,

apsolutnom istinom, standardizacijom,

absoluteness, linear patterns in design.

apsolutnošću, linearnim šemama u dizajnu.

But if you look at cultures which have cyclical

Ali ako pogledate kulture koje veruju u cikličnost

and based on infinite lives, you will see a comfort with fuzzy logic,

i zasnovane su na beskrajnom broju života, shvatićete da se te kulture zadovoljavaju nejasnom

with opinion,

logikom, mišljenjem,

with contextual thinking,

razmišljanjem u kontekstu,

with everything is relative, sort of --

u tim kulturama sve je relativno, sve je "otprilike",

(Laughter)

(Smeh)

mostly.

"uglavnom".

(Laughter)

(Smeh)

You look at art. Look at the ballerina,

Pogledajte umetnost. Pogledajte balerinu.

how linear she is in her performance.

Kako je njeno izvođenje svo u linijama.

And then look at the Indian classical dancer,

A onda pogledajte klasičnu indijsku plesačicu,

the Kuchipudi dancer, the Bharatanatyam dancer,

plesačicu Kučipudija ili Bharatanatjama,

curvaceous.

sve zaobljeno.

(Laughter)

(Smeh)

And then look at business.

A onda pogledajte poslovanje.

Standard business model:

Standardni model poslovanja:

vision, mission, values, processes.

vizija, misija, vrednosti, procesi.

Sounds very much like the journey through

Zvuči kao putovanje kroz

the wilderness to the promised land,

divljinu do obećane zemlje,

with the commandments held by the leader.

sve po zapovestima vođe.

And if you comply, you will go to heaven.

Ako im se povinujete, ići ćete u raj.

But in India there is no "the" promised land.

Ali u Indiji nema jedne obećane zemlje.

There are many promised lands,

Ima mnogo obećanih zemalja,

depending on your station in society,

u zavisnosti od vaše pozicije u društvu,

depending on your stage of life.

u zavisnosti od životnog doba.

You see, businesses are not run as institutions,

Vidite, biznis se ne vodi kao institucija,

by the idiosyncrasies of individuals.

već u skladu sa osobenostima pojedinaca.

It's always about taste.

To je uvek pitanje ukusa.

It's always about my taste.

U pitanju je moj ukus.

You see, Indian music, for example,

Vidite, indijska muzika, na primer,

does not have the concept of harmony.

nema koncept harmonije.

There is no orchestra conductor.

Nema dirigenta u orkestru.

There is one performer standing there, and everybody follows.

Postoji jedan izvođač i svi ga prate.

And you can never replicate that performance twice.

A takvo izvođenje ne možete da ponovite dvaput.

It is not about documentation and contract.

Nema to veze sa dokumentacijom i ugovorom.

It's about conversation and faith.

Ima veze sa komunikacijom i verom.

It's not about compliance. It's about setting,

Nema veze sa povinovanjem naređenjima. Ima veze sa ambijentom,

getting the job done, by bending or breaking the rules --

završavanjem posla menjanjem i kršenjem pravila...

just look at your Indian people around here,

samo pogledajte ljude iz Indije okolo,

you'll see them smile; they know what it is.

videćete kako se smeju; oni znaju o čemu pričam.

(Laughter)

(Smeh)

And then look at people who have done business in India,

A onda pogledajte ljude koji su poslovali u Indiji,

you'll see the exasperation on their faces.

videćete indisponiranost na njihovim licima.

(Laughter)

(Smeh)

(Applause)

(Aplauz)

You see, this is what India is today. The ground reality

Vidite, to je ono što je Indija danas. Stvarnost

is based on a cyclical world view.

je bazirana na tome što se život posmatra kao ciklus.

So, it's rapidly changing, highly diverse,

Ubrzano se menja, pun je različitosti,

chaotic, ambiguous, unpredictable.

haotičan, dvoznačan, nepredvidiv.

And people are okay with it.

I ljudima je to u redu.

And then globalization is taking place.

A onda se desi globalizacija.

The demands of modern institutional thinking is coming in.

Pojavljuju se zahtevi savremenog institucionalnog razmišljanja.

Which is rooted in one-life culture.

To razmišljanje je ukorenjeno u kulturama koje veruju u "jedan život".

And a clash is going to take place,

Sukob će se desiti,

like on the banks of the Indus.

isto kao na obalama reke Inda.

It is bound to happen.

Mora da se desi.

I have personally experienced it. I'm trained as a medical doctor.

Ja sam lično prošao kroz to. Obučavan sam da budem lekar.

I did not want to study surgery. Don't ask me why.

Nisam hteo da studiram hirurgiju. Ne pitajte me zašto.

I love mythology too much.

Suviše volim mitologiju.

I wanted to learn mythology. But there is nowhere you can study.

Hteo sam da učim mitologiju. Ali nema gde da se studira tako nešto.

So, I had to teach it to myself.

Tako da sam morao sam da učim.

And mythology does not pay, well, until now.

A i mitologija se ne isplati, tj. nije se isplatila do sad.

(Laughter)

(Smeh)

So, I had to take up a job. And I worked in the pharma industry.

Tako da sam morao da se zaposlim. Radio sam u farmaceutskoj industriji.

And I worked in the healthcare industry.

Radio sam i u zdravstvu.

And I worked as a marketing guy, and a sales guy,

Bavio se marketingom, prodajom,

and a knowledge guy, and a content guy, and a training guy.

bio zadužen za informacije, za nabavku, obučavao druge.

I even was a business consultant, doing strategies and tactics.

Bio sam čak i saradnik za poslovanje, radio na strategijama i taktikama.

And I would see the exasperation

I uvek bih video indisponiranost

between my American and European colleagues,

kod svojih kolega iz Amerike i Evrope

when they were dealing with India.

kada bi došli u kontakt sa Indijom.

Example: Please tell us the process

Primer: Objasnite nam proces

to invoice hospitals.

fakturisanja za bolnice.

Step A. Step B. Step C. Mostly.

Korak A. Korak B. Korak C. Uglavnom.

(Laughter)

(Smeh)

How do you parameterize "mostly"?

Gde se uklapa "uglavnom"?

How do you put it in a nice little software? You can't.

Kako ga staviti u zgodan mali softver? Nikako.

I would give my viewpoints to people.

Dao bih moje viđenje tim ljudima,

But nobody was interested in listening to it,

ali niko nikada nije bio zainteresovan da to sluša,

you see, until I met Kishore Biyani of the Future group.

sve dok nisam upoznao Kišorea Bijanija iz grupe "Budućnost".

You see, he has established the largest retail chain, called Big Bazaar.

Vidite, on je osnovao najveći lanac trgovina, po imenu "Veliki Bazar".

And there are more than 200 formats,

Ima više od dvesta objekata,

across 50 cities and towns of India.

u pedeset različitih gradova u Indiji.

And he was dealing with diverse and dynamic markets.

On se nosio sa različitim i dinamičnim tržištima

And he knew very intuitively,

i intuicija mu je govorila

that best practices,

da najbolje metode,

developed in Japan and China and Europe and America

razvijene u Japanu, Kini, Evropi i Americi

will not work in India.

neće funkcionisati u Indiji.

He knew that institutional thinking doesn't work in India. Individual thinking does.

Znao je da institucionalno razmišljanje ne funkcioniše u Indiji. Samo individualno.

He had an intuitive understanding of the mythic structure of India.

Razumevao je i osećao mitsku strukturu Indije.

So, he had asked me to be the Chief Belief Officer, and said,

Pitao me je da budem glavni menadžer za verovanja i rekao,

"All I want to do is align belief."

"Sve što hoću od tebe je da usklađuješ verovanje."

Sounds so simple.

Zvuči tako jednostavno.

But belief is not measurable.

Ali verovanje se ne može izmeriti.

You can't measure it. You can't manage it.

Ne može se izmeriti. Ne može se upravljati njime.

So, how do you construct belief?

Kako, onda, konstruisati verovanje?

How do you enhance the sensitivity of people to Indian-ness.

Kako dovesti do toga da ljudi postanu osetljiviji na indijski mentalitet?

Even if you are Indian, it is not very explicit, it is not very obvious.

Čak i ako ste iz Indije, to nije nešto eksplicitno, nije nešto očigledno.

So, I tried to work on the standard model of culture,

Pa sam pokušao da radim na standardnom modelu kulture,

which is, develop stories, symbols and rituals.

koji se zasniva na stvaranju priča, simbola i rituala.

And I will share one of the rituals with you.

Podeliću sa vama jedan od rituala.

You see it is based on the Hindu ritual of Darshan.

Baziran je na hinduističkom ritualu Daršan.

Hindus don't have the concept of commandments.

Hinduisti nemaju koncept zapovesti

So, there is nothing right or wrong in what you do in life.

pa tako ništa što radite u životu nije ni ispravno ni pogrešno.

So, you're not really sure how you stand in front of God.

Dakle, niste zaista sigurni kako se kotirate kod Boga.

So, when you go to the temple, all you seek is an audience with God.

Zato, kad odete u hram, sve što tražite je prijem kod Boga.

You want to see God.

Hoćete da ga vidite.

And you want God to see you, and hence the gods have very large eyes,

I hoćete da Bog vidi vas, zato Bogovi imaju veoma velike oči,

large unblinking eyes,

velike oči koje ne trepću,

sometimes made of silver,

ponekad napravljene od srebra,

so they look at you.

tako da gledaju u vas.

Because you don't know whether you're right or wrong, and so all you seek

Pošto ne znate da li činite ispravno ili pogrešno,

is divine empathy.

sve što tražite je božansko saosećanje.

"Just know where I came from, why I did the Jugaad."

"Samo shvati odakle sam došao, zašto improvizujem u poslu."

(Laughter)

(Smeh)

"Why did I do the setting,

"Shvati zašto sam tako postupio u tom trenutku,

why I don't care for the processes. Just understand me, please."

zašto me nije briga za ustaljene procese, samo me razumi, molim te."

And based on this, we created a ritual for leaders.

Na ovome je zasnovan ritual za vođe koji smo mi kreirali.

After a leader completes his training and is about to take over the store,

Pošto vođa završi obuku i dođe na rukovodeće mesto u radnji,

we blindfold him, we surround him with the stakeholders,

vežemo mu oči, posle čega se oko njega okupe akcionari,

the customer, his family, his team, his boss.

mušterije, članovi njegove porodice i njegovog tima, njegov šef.

You read out his KRA, his KPI, you give him the keys,

Pročita se naglas spisak njegovih odgovornosti i njegovi dotadašnji rezultati, uruče mu se

and then you remove the blindfold.

ključevi i onda mu se skine povez sa očiju.

And invariably, you see a tear,

Bez izuzetka, videćete suzu

because the penny has dropped.

jer je konačno shvatio.

He realizes that to succeed,

Shvatio je da, da bi uspeo,

he does not have to be a "professional,"

ne mora da bude profesionalac,

he does not have to cut out his emotions,

ne mora da "isključi" svoja osećanja,

he has to include all these people

već da uključi sve te ljude

in his world to succeed, to make them happy,

u svoj svet, kako bi uspeo, kako bi njih učinio srećnima,

to make the boss happy, to make everyone happy.

učinio svog šefa srećnim, kako bi sve učinio srećnim.

The customer is happy, because the customer is God.

Mušterija mora da bude srećna, jer je mušterija Bog.

That sensitivity is what we need. Once this belief enters,

Potrebno je da osetimo. Jednom kada se ovo verovanje primi,

behavior will happen, business will happen.

čovek će se ponašati kako treba, poslovati kako treba.

And it has.

A to se već desilo.

So, then we come back to Alexander

Dakle, da se vratimo na Aleksandra

and to the gymnosophist.

i gimnozofa.

And everybody asks me, "Which is the better way, this way or that way?"

Svi me pitaju: "Koji je bolji način, ovaj ili onaj?"

And it's a very dangerous question,

A to je veoma opasno pitanje,

because it leads you to the path of fundamentalism and violence.

jer vodi u fundamentalizam i nasilje.

So, I will not answer the question.

Tako da na to pitanje neću odgovoriti.

What I will give you is an Indian answer,

Ono što ću vam dati je indijski odgovor,

the Indian head-shake.

indijsko klimanje glavom.

(Laughter)

(Smeh)

(Applause)

(Aplauz)

Depending on the context,

U zavisnosti od konteksta,

depending on the outcome,

rezultata,

choose your paradigm.

izaberite svoju paradigmu.

You see, because both the paradigms are human constructions.

Jer, vidite, obe ove paradigme su ljudske tvorevine.

They are cultural creations,

Tvorevine kulture,

not natural phenomena.

ne prirodne pojave.

And so the next time you meet someone, a stranger,

Pa sledeći put kada upoznate nekoga, nekog stranca,

one request:

tražim jedno:

Understand that you live in the subjective truth,

razumite da živite u skladu sa svojom subjektivnom istinom,

and so does he.

isto kao i on.

Understand it.

Razumite to.

And when you understand it you will discover something spectacular.

Jer kada to budete razumeli otkrićete nešto spektakularno.

You will discover that within infinite myths

Otkrićete da unutar nebrojenih mitova

lies the eternal truth.

leži večita istina.

Who sees it all?

Ko vidi sve?

Varuna has but a thousand eyes.

Varuna ima hiljadu čiju.

Indra, a hundred.

Indra - stotinu.

You and I, only two.

Vi i ja - samo po dva.

Thank you. Namaste.

Hvala vam.

(Applause)

(Aplauz)