East vs west -- the myths that mystify | Devdutt Pattanaik

Prevoditelj: Senzos Osijek Recezent: Katarina Smetko

To understand the business of mythology

Da biste razumjeli mitologiju

and what a Chief Belief Officer is supposed to do,

i što bi Glavni duhovni službenik trebao raditi,

you have to hear a story

morate čuti priču

of Ganesha,

o Ganeshi,

the elephant-headed god

bogu sa slonovom glavom

who is the scribe of storytellers,

koji je zaštitnik pripovjedača,

and his brother,

i njegovom bratu,

the athletic warlord of the gods,

stasitom vojskovođi bogova,

Kartikeya.

Kartikeyi.

The two brothers one day decided to go on a race,

Braća su se jednog dana odlučila utrkivati,

three times around the world.

tri puta oko svijeta.

Kartikeya leapt on his peacock

Kartikeya je skočio na svog pauna

and flew around the continents

i obletio kontinente,

and the mountains and the oceans.

planine i oceane.

He went around once,

Obišao ih je jednom,

he went around twice,

obišao ih je dvaput,

he went around thrice.

obišao ih je triput.

But his brother, Ganesha,

No, njegov brat Ganesha

simply walked around his parents

jednostavno je obišao oko svojih roditelja

once, twice, thrice,

jednom, dvaput, triput

and said, "I won."

i rekao: “Pobijedio sam.“

"How come?" said Kartikeya.

„Kako to?“, rekao je Kartikeya.

And Ganesha said,

Ganesha je odgovorio:

"You went around 'the world.'

“Ti si obišao cijeli svijet.

I went around 'my world.'"

Ja sam obišao svoj svijet."

What matters more?

Što je važnije?

If you understand the difference between 'the world' and 'my world,'

Ako razumijete razliku između „cijeloga svijeta“ i „mog svijeta“,

you understand the difference between logos and mythos.

razumijete i razliku između logosa i mythosa.

'The world' is objective,

„Cijeli svijet“ je objektivan,

logical, universal, factual,

logičan, univerzalan, činjeničan,

scientific.

znanstven.

'My world' is subjective.

„Moj svijet“ je subjektivan.

It's emotional. It's personal.

On je emotivan. Osoban.

It's perceptions, thoughts, feelings, dreams.

On ima vlastitu percepciju, misli, osjećaje, snove.

It is the belief system that we carry.

To je sustav vjerovanja koji nosimo.

It's the myth that we live in.

To je mit u kojem živimo.

'The world' tells us how the world functions,

„Cijeli svijet“ nam govori kako svijet funkcionira,

how the sun rises,

kako sunce izlazi,

how we are born.

kako se rađamo.

'My world' tells us why the sun rises,

„Naš svijet“ nam govori zašto sunce izlazi,

why we were born.

zašto se rađamo.

Every culture is trying to understand itself:

Svaka kultura nastoji razumjeti samu sebe.

"Why do we exist?"

„Zašto postojimo?“

And every culture comes up with its own understanding of life,

I svaka kultura formira vlastito razumijevanje života,

its own customized version of mythology.

svoju vlastitu prilagođenu verziju mitologije.

Culture is a reaction to nature,

Kultura je reakcija na prirodu,

and this understanding of our ancestors

a to razumijevanje naših predaka

is transmitted generation from generation

prenosi se s generacije na generaciju

in the form of stories, symbols and rituals,

u obliku priča, simbola i rituala

which are always indifferent to rationality.

koji su uvijek nezainteresirani za stvarnost.

And so, when you study it, you realize

I tako, kad ih proučavate, shvatite

that different people of the world

da različiti ljudi na svijetu

have a different understanding of the world.

imaju različito razumijevanje svijeta.

Different people see things differently --

Različiti ljudi vide stvari različito:

different viewpoints.

različita gledišta.

There is my world and there is your world,

Postoji moj svijet i postoji tvoj svijet,

and my world is always better than your world,

a moj svijet je uvijek bolji od tvog

because my world, you see, is rational

jer, vidiš, moj svijet je racionalan,

and yours is superstition.

a tvoj je praznovjeran,

Yours is faith.

tvoj znači vjeru,

Yours is illogical.

tvoj je nelogičan.

This is the root of the clash of civilizations.

To je korijen sukoba civilizacija.

It took place, once, in 326 B.C.

Dogodio se jednom, 326. godine prije Krista

on the banks of a river called the Indus,

na obalama rijeke nazvane Ind,

now in Pakistan.

u današnjem Pakistanu.

This river lends itself to India's name.

Ta rijeka je posudila svoje ime Indiji.

India. Indus.

Indija. Ind.

Alexander, a young Macedonian,

Aleksandar, mladi Makedonac,

met there what he called a "gymnosophist,"

ondje je sreo nekoga koga je nazvao „gimnosofistom“,

which means "the naked, wise man."

to znači „gol, mudar čovjek“.

We don't know who he was.

Ne znamo tko je on bio.

Perhaps he was a Jain monk,

Možda je bio džainistički redovnik,

like Bahubali over here,

kao Bahubali,

the Gomateshwara Bahubali

Gomateshwara Bahubali,

whose image is not far from Mysore.

čija slika nije daleko od Mysore.

Or perhaps he was just a yogi

Ili je samo bio yogi,

who was sitting on a rock, staring at the sky

koji je sjedio na kamenu, gledao u nebo

and the sun and the moon.

i Sunce i Mjesec.

Alexander asked, "What are you doing?"

Aleksandar je pitao: „Što radiš?“

and the gymnosophist answered,

a gimnosofist je odgovorio:

"I'm experiencing nothingness."

„Doživljavam ništavilo.“

Then the gymnosophist asked,

Onda je gimnosofist upitao:

"What are you doing?"

„Što ti radiš?“

and Alexander said, "I am conquering the world."

a Aleksandar je odgovorio: „Ja osvajam svijet.“

And they both laughed.

I obojica su se nasmijali.

Each one thought that the other was a fool.

Svaki je mislio da je ovaj drugi budala.

The gymnosophist said, "Why is he conquering the world?

Gimnosofist je rekao: „Zašto on osvaja svijet?

It's pointless."

To nema smisla.“

And Alexander thought,

A Aleksandar je mislio:

"Why is he sitting around, doing nothing?

„Zašto on samo sjedi i ne radi ništa?

What a waste of a life."

Šteta života.“

To understand this difference in viewpoints,

Da bismo razumjeli ovu razliku u gledištima,

we have to understand

moramo razumjeti

the subjective truth of Alexander --

Aleksandrovu subjektivnu istinu:

his myth, and the mythology that constructed it.

njegov mit i mitologiju koja ga je izgradila.

Alexander's mother, his parents, his teacher Aristotle

Aleksandrova majka, njegovi roditelji, njegov učitelj Aristotel

told him the story of Homer's "Iliad."

pričali su mu priče iz Homerove Ilijade.

They told him of a great hero called Achilles,

Pričali su mu o velikom heroju zvanom Ahilej,

who, when he participated in battle, victory was assured,

koji je svojim sudjelovanjem u bitki osiguravao pobjede,

but when he withdrew from the battle,

a njegovim povlačenjem iz bitke

defeat was inevitable.

poraz je bio neizbježan.

"Achilles was a man who could shape history,

„Ahilej je bio čovjek koji je mogao oblikovati povijest,

a man of destiny,

čovjek velike sudbine,

and this is what you should be, Alexander."

i takav bi i ti trebao biti, Aleksandre.“

That's what he heard.

To je on slušao.

"What should you not be?

„Što ne bi trebao biti?

You should not be Sisyphus,

Ne bi trebao biti kao Sifiz,

who rolls a rock up a mountain all day

koji gura kamen uz planinu cijeli dan

only to find the boulder rolled down at night.

samo da bi mu se kamen noću otkotrljao dolje.

Don't live a life which is monotonous,

Nemoj živjeti monoton,

mediocre, meaningless.

osrednji i besmislen život.

Be spectacular! --

Budi spektakularan!

like the Greek heroes,

Poput grčkih junaka,

like Jason, who went across the sea

poput Jazona, koji je preplovio more

with the Argonauts and fetched the Golden Fleece.

s Argonautima i donio zlatno runo.

Be spectacular like Theseus,

Budi spektakularan poput Tezeja,

who entered the labyrinth and killed the bull-headed Minotaur.

koji je ušao u labirint i ubio Minotaura s bikovskom glavom.

When you play in a race, win! --

Kada sudjeluješ u utrci, pobijedi!

because when you win, the exhilaration of victory

Jer kad pobjeđuješ, ushićenje pobjede

is the closest you will come to the ambrosia of the gods."

najbliže je što ćeš doći ambroziji bogova.

Because, you see, the Greeks believed

Vidite, Grci su vjerovali

you live only once,

da živiš samo jednom

and when you die, you have to cross the River Styx.

a kad umreš, moraš prijeći rijeku Stiks.

And if you have lived an extraordinary life,

Ako si imao izuzetan život,

you will be welcomed to Elysium,

bit ćeš dobrodošao u Elizej

or what the French call "Champs-Élysées" --

ili kako bi Francuzi rekli „Champs-Élysées" (Elizejske poljane)

(Laughter) --

(Smijeh)

the heaven of the heroes.

raj heroja.

But these are not the stories that the gymnosophist heard.

Ali to nisu priče koje je gimnosofist čuo.

He heard a very different story.

On je čuo vrlo drukčiju priču.

He heard of a man called Bharat,

On je čuo priču o čovjeku zvanom Bharat,

after whom India is called Bhārata.

po kojem se Indija naziva Bharata.

Bharat also conquered the world.

Bharat je također osvojio svijet.

And then he went to the top-most peak

Nakon toga je otišao na najviši vrh

of the greatest mountain of the center of the world

najveće planine u centru svijeta,

called Meru.

zvane Meru.

And he wanted to hoist his flag to say,

Htio je podići svoju zastavu i reći:

"I was here first."

„Ja sam ovdje bio prvi.“

But when he reached the mountain peak,

No, kad je došao na vrh planine,

he found the peak covered with countless flags

zatekao ga je prekrivenog bezbrojnim zastavama

of world-conquerors before him,

osvajača svijeta prije njega,

each one claiming "'I was here first' ...

od kojih je svaki tvrdio: „Bio sam ovdje prvi...

that's what I thought until I came here."

to je ono što sam mislio dok nisam došao ovamo.“

And suddenly, in this canvas of infinity,

Odjednom, u tom beskraju različitih zastava,

Bharat felt insignificant.

Bharat se osjetio beznačajnim.

This was the mythology of the gymnosophist.

To je bila mitologija gimnosofista.

You see, he had heroes, like Ram -- Raghupati Ram

Vidite, imao je on heroje, poput Rama – Raghupati Ram

and Krishna, Govinda Hari.

i Krishne, Govinda Hari.

But they were not two characters on two different adventures.

Ali oni nisu bili dva lika u dvjema odvojenim pustolovinama.

They were two lifetimes of the same hero.

Bili su dva životna vijeka istoga junaka.

When the Ramayana ends the Mahabharata begins.

Kada Ramayana završi, Mahabharata počinje.

When Ram dies, Krishna is born.

Kada Ram umre, Krishna se rađa.

When Krishna dies, eventually he will be back as Ram.

Kada Krishna umre, s vremenom će se vratiti kao Ram.

You see, the Indians also had a river

Vidite, Indijci su također imali rijeku

that separates the land of the living from the land of the dead.

koja odvaja zemlju živih i zemlju mrtvih.

But you don't cross it once.

Ali nju se ne prelazi samo jednom.

You go to and fro endlessly.

Neprestano idete s jedne na drugu stranu.

It was called the Vaitarani.

Zvala se Vaitarani.

You go again and again and again.

Stalno idete preko, opet i opet.

Because, you see,

Jer u Indiji

nothing lasts forever in India, not even death.

ništa ne traje zauvijek, čak ni smrt.

And so, you have these grand rituals

Dakle, postoje veliki obredi

where great images of mother goddesses are built

u kojima se prave veliki kipovi majke božice

and worshiped for 10 days ...

i štuju deset dana.

And what do you do at the end of 10 days?

A što se radi na kraju tih deset dana?

You dunk it in the river.

Kipovi se bace u rijeku.

Because it has to end.

Zato što mora završiti.

And next year, she will come back.

A sljedeće godine će se vratiti.

What goes around always comes around,

Sve se vraća, sve se plaća,

and this rule applies not just to man,

i to pravilo vrijedi ne samo za ljude

but also the gods.

nego i za bogove.

You see, the gods

Vidite, bogovi

have to come back again and again and again

se moraju stalno vraćati, opet, opet i opet,

as Ram, as Krishna.

kao Ram, kao Krishna.

Not only do they live infinite lives,

Ne samo da žive beskonačne živote

but the same life is lived infinite times

nego žive isti život beskonačno mnogo puta

till you get to the point of it all.

dok se ne shvati cijeli smisao procesa.

"Groundhog Day."

„Beskrajni dan“.

(Laughter)

(Smijeh)

Two different mythologies.

Dvije različite mitologije.

Which is right?

Koja je ispravna?

Two different mythologies, two different ways of looking at the world.

Dvije različite mitologije, dva različita pogleda na svijet.

One linear, one cyclical.

Jedan linearan, drugi cikličan.

One believes this is the one and only life.

Jedan vjeruje da je ovo jedan jedini život.

The other believes this is one of many lives.

Drugi vjeruje da je ovo jedan od mnogih života.

And so, the denominator of Alexander's life was one.

Dakle, nazivnik Aleksandrova života bio je jedan.

So, the value of his life was the sum total

Tako je vrijednost njegova života bio zbroj

of his achievements.

njegovih postignuća.

The denominator of the gymnosophist's life was infinity.

Nazivnik gimnosofistova života jest beskonačnost.

So, no matter what he did,

Dakle, bez obzira što on radio,

it was always zero.

nazivnik je uvijek nula.

And I believe it is this mythological paradigm

Ja vjerujem da je ta mitološka paradigma

that inspired Indian mathematicians

nadahnula indijske matematičare

to discover the number zero.

da otrkiju broj nula.

Who knows?

Tko zna?

And that brings us to the mythology of business.

To nas dovodi do mitologije poslovanja.

If Alexander's belief influenced his behavior,

Ako su Aleksandrova vjerovanja utjecala na njegovo ponašanje,

if the gymnosophist's belief influences his behavior,

i ako su vjerovanja gimnosofista utjecala na njegovo ponašanje,

then it was bound to influence the business they were in.

morala su utjecati i na posao kojim su se bavili.

You see, what is business

Vidite, što je biznis

but the result of how the market behaves

ako ne rezultat ponašanja tržišta

and how the organization behaves?

i ponašanja organizacije?

And if you look at cultures around the world,

Ako promatrate razne kulture svijeta,

all you have to do is understand the mythology

samo morate razumjeti njihovu mitologiju

and you will see how they behave and how they do business.

i vidjet ćete kako se ponašaju, kako im funkcionira poslovanje.

Take a look.

Pogledajte.

If you live only once, in one-life cultures around the world,

Ako živite samo jednom, u jednoživotnim kulturama svijeta,

you will see an obsession with binary logic,

možete primjetiti opsesiju binarnom logikom,

absolute truth, standardization,

apsolutnom istinom, standardizacijom,

absoluteness, linear patterns in design.

apsolutnošću, linearnim uzorcima u dizajnu.

But if you look at cultures which have cyclical

Ali ako pogledate kulture koje imaju ciklično shvaćanje života

and based on infinite lives, you will see a comfort with fuzzy logic,

temeljeno na beskonačnosti, primijetit ćete ležernost nejasne logike,

with opinion,

razna promišljanja,

with contextual thinking,

kontekstualna razmišljanja,

with everything is relative, sort of --

gdje je sve relativno, onako otprilike...

(Laughter)

(Smijeh)

mostly.

većinom.

(Laughter)

(Smijeh)

You look at art. Look at the ballerina,

Pogledajte umjetnost. Pogledajte balerinu.

how linear she is in her performance.

Kako je linearna u svojoj izvedbi.

And then look at the Indian classical dancer,

A onda pogledajte plesačicu klasičnog indijskog plesa,

the Kuchipudi dancer, the Bharatanatyam dancer,

plesačice plesova Kuchipudi i Bharatanatyam,

curvaceous.

njihove obline.

(Laughter)

(Smijeh)

And then look at business.

Onda pogledajte poslovanje.

Standard business model:

Standardni poslovni model:

vision, mission, values, processes.

vizija, misija, vrijednosti, procesi.

Sounds very much like the journey through

Zvuči kao putovanje kroz

the wilderness to the promised land,

divljinu prema obećanoj zemlji,

with the commandments held by the leader.

sa zapovijedima koje drži vođa.

And if you comply, you will go to heaven.

Ako ih izvršite, ići ćete u raj.

But in India there is no "the" promised land.

Ali u Indiji ne postoji jedna obećana zemlja.

There are many promised lands,

Postoji mnogo obećanih zemalja,

depending on your station in society,

ovisno o vašem statusu u društvu

depending on your stage of life.

i razdoblju života.

You see, businesses are not run as institutions,

Vidite, poslovi se ne vode kao institucije,

by the idiosyncrasies of individuals.

ne vode se idiosinkrazijom pojedinaca.

It's always about taste.

Uvijek se radi o ukusu.

It's always about my taste.

O mom ukusu.

You see, Indian music, for example,

Vidite, indijska glazba, primjerice,

does not have the concept of harmony.

ne poznaje pojam harmonije.

There is no orchestra conductor.

Ne postoji dirigent.

There is one performer standing there, and everybody follows.

Postoji jedan izvođač i svi ga prate.

And you can never replicate that performance twice.

Nikad ne možete ponoviti jednaku izvedbu.

It is not about documentation and contract.

Ne radi se o dokumentaciji i ugovorima.

It's about conversation and faith.

Radi se o razgovoru i vjeri.

It's not about compliance. It's about setting,

Ne radi se o pokoravanju. Radi se o ugođaju,

getting the job done, by bending or breaking the rules --

obavljanju posla zaobilaskom ili kršenjem pravila –

just look at your Indian people around here,

samo pogledajte sve ove Indijce ovdje,

you'll see them smile; they know what it is.

vidjet ćete da se smješkaju; znaju o čemu pričam.

(Laughter)

(Smijeh)

And then look at people who have done business in India,

A onda pogledajte ljude koji su poslovali u Indiji,

you'll see the exasperation on their faces.

vidjet ćete ogorčenost na njihovim licima.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

You see, this is what India is today. The ground reality

Dakle, to je ono što je Indija danas.

is based on a cyclical world view.

Stvarnost je utemeljena na cikličnom pogledu na svijet.

So, it's rapidly changing, highly diverse,

To jest, ona se brzo mijenja, vrlo je raznolika,

chaotic, ambiguous, unpredictable.

kaotična, nejasna, nepredvidljiva.

And people are okay with it.

I ljudi nemaju ništa protiv toga.

And then globalization is taking place.

Ali tada se pojavljuje globalizacija.

The demands of modern institutional thinking is coming in.

Dolaze i zahtjevi modernog institucionaliziranog razmišljanja.

Which is rooted in one-life culture.

Sve to ima korijene u jednoživotnoj kulturi.

And a clash is going to take place,

Dogodit će se sukob,

like on the banks of the Indus.

kao i na obalama rijeke Ind.

It is bound to happen.

To se mora dogoditi.

I have personally experienced it. I'm trained as a medical doctor.

Osobno sam to iskusio. Obrazovao sam se za liječnika.

I did not want to study surgery. Don't ask me why.

Nisam htio završtiti za kirurga. Ne pitajte zašto.

I love mythology too much.

Previše volim mitologiju.

I wanted to learn mythology. But there is nowhere you can study.

Htio sam učiti o mitologiji. Ali to ne možeš nigdje studirati.

So, I had to teach it to myself.

Dakle, morao sam se sam naučiti.

And mythology does not pay, well, until now.

A u mitologiji nema baš novaca, barem ne do sada.

(Laughter)

(Smijeh)

So, I had to take up a job. And I worked in the pharma industry.

Pa sam se zaposlio. Radio sam u farmaciji.

And I worked in the healthcare industry.

Radio sam i u zdravstvu.

And I worked as a marketing guy, and a sales guy,

I u marketingu i kao prodavač

and a knowledge guy, and a content guy, and a training guy.

i predavač i pomoćnik i trener.

I even was a business consultant, doing strategies and tactics.

Čak sam bio i poslovni konzultant, osmišljavao strategije i taktike.

And I would see the exasperation

I vidio bih očaj

between my American and European colleagues,

kod svojih američkih i europskih kolega

when they were dealing with India.

kad bi surađivali s Indijom.

Example: Please tell us the process

Na primjer: Molimo, pokažite nam kako

to invoice hospitals.

da dostavimo račun bolnicama.

Step A. Step B. Step C. Mostly.

Korak A. Korak B. Korak C. Otprilike.

(Laughter)

(Smijeh)

How do you parameterize "mostly"?

Koji su parametri za „otprilike“?

How do you put it in a nice little software? You can't.

Kako ga staviti u lijepi mali program? Ne možete.

I would give my viewpoints to people.

Iznio bih svoje mišljenje ljudima.

But nobody was interested in listening to it,

Ali nitko nije htio slušati,

you see, until I met Kishore Biyani of the Future group.

dok nisam sreo Kishorea Biyanija iz grupe Future.

You see, he has established the largest retail chain, called Big Bazaar.

On je osnovao najveći maloprodajni lanac, Big Bazaar.

And there are more than 200 formats,

U njemu je više od 200 trgovina

across 50 cities and towns of India.

u 50 gradova i gradića u Indiji.

And he was dealing with diverse and dynamic markets.

On je imao posla s različitim i dinamičnim tržištima.

And he knew very intuitively,

I intuitivno je znao

that best practices,

da ni najbolje taktike,

developed in Japan and China and Europe and America

razvijene u Japanu, Kini, Europi i Americi,

will not work in India.

neće funkcionirati u Indiji.

He knew that institutional thinking doesn't work in India. Individual thinking does.

Znao je da institucionalizirano razmišljanje ne funkcionira u Indiji.

He had an intuitive understanding of the mythic structure of India.

Individualizam funkcionira. On je intuitivno razumio mitsku strukturu Indije.

So, he had asked me to be the Chief Belief Officer, and said,

Dakle, on me pitao da budem Glavni duhovni službenik, i rekao je:

"All I want to do is align belief."

„Sve što želim da radiš jest da usmjeravaš vjeru.“

Sounds so simple.

Zvuči tako jednostavno.

But belief is not measurable.

Ali vjera nije izmjerljiva.

You can't measure it. You can't manage it.

Ne možete ju izmjeriti. Ne možete njome upravljati.

So, how do you construct belief?

Pa, kako gradite vjeru?

How do you enhance the sensitivity of people to Indian-ness.

Kako povećate osjetljivost ljudi na „indijstvo“?

Even if you are Indian, it is not very explicit, it is not very obvious.

Čak i ako ste Indijac, to nije izričito, nije toliko očito.

So, I tried to work on the standard model of culture,

Pokušao sam raditi sa standardnim modelom kulture,

which is, develop stories, symbols and rituals.

dakle razviti priče, simbole i rituale.

And I will share one of the rituals with you.

Pokazat ću vam jedan od rituala.

You see it is based on the Hindu ritual of Darshan.

On se temelji na hinduskom ritualu Darshan.

Hindus don't have the concept of commandments.

Hinduisti ne poznaju pojam zapovijedi.

So, there is nothing right or wrong in what you do in life.

Dakle, ne postoje dobre i loše stvari koje radite u životu.

So, you're not really sure how you stand in front of God.

Pa niste baš sigurni kako stojite kod Boga.

So, when you go to the temple, all you seek is an audience with God.

Kad idete u hram, sve što tražite jest audijencija kod Boga.

You want to see God.

Želite vidjeti Boga.

And you want God to see you, and hence the gods have very large eyes,

I želite da Bog vidi vas, dakle Bog ima jako velike oči,

large unblinking eyes,

velike oči koje ne trepću,

sometimes made of silver,

ponekad od srebra

so they look at you.

i one vas gledaju.

Because you don't know whether you're right or wrong, and so all you seek

Zato što ne znate jeste li u pravu ili u krivu, jedino što tražite jest

is divine empathy.

božansko suosjećanje.

"Just know where I came from, why I did the Jugaad."

„Znaš odakle sam i zašto sam zaobišao pravila."

(Laughter)

(Smijeh)

"Why did I do the setting,

"Znaš zašto sam to tako uredio,

why I don't care for the processes. Just understand me, please."

zašto ne marim za postupak i samo me razumij, molim te.“

And based on this, we created a ritual for leaders.

Temeljeno na tome, stvorili smo vlastiti obred za vođe.

After a leader completes his training and is about to take over the store,

Nakon što vođa završi svoju obuku i treba preuzeti vođenje trgovine,

we blindfold him, we surround him with the stakeholders,

zavežemo mu oči, okružimo ga dioničarima,

the customer, his family, his team, his boss.

kupcima, njegovom obitelji, ekipom, šefom.

You read out his KRA, his KPI, you give him the keys,

Pročitamo mu glavne poslovne dužnosti i indikatore postignuća, damo mu ključeve

and then you remove the blindfold.

i onda mu skinemo povez s očiju.

And invariably, you see a tear,

I bez iznimke, vidite suze,

because the penny has dropped.

jer nešto se dogodilo.

He realizes that to succeed,

On je shvatio da, kako bi uspio,

he does not have to be a "professional,"

ne mora biti „profesionalac“,

he does not have to cut out his emotions,

ne mora isključiti svoje emocije,

he has to include all these people

nego mora uključiti sve te ljude

in his world to succeed, to make them happy,

iz svog svijeta da bi uspio, da bi ih usrećio,

to make the boss happy, to make everyone happy.

da bi usrećio svog šefa, da bi ih sve usrećio.

The customer is happy, because the customer is God.

Kupac je sretan jer kupac je Bog.

That sensitivity is what we need. Once this belief enters,

Ta osjećajnost je ono što trebamo. Kad to vjerovanje dođe,

behavior will happen, business will happen.

dogodit će se ponašanje, dogodit će se poslovanje.

And it has.

I stvarno je tako.

So, then we come back to Alexander

I tako se vraćamo Aleksandru

and to the gymnosophist.

i gimnosofistu.

And everybody asks me, "Which is the better way, this way or that way?"

Svi me pitaju: „Koji je način bolji, ovaj ili onaj?“

And it's a very dangerous question,

A to je jako opasno pitanje.

because it leads you to the path of fundamentalism and violence.

Zato što vodi na stazu fundametalizma i nasilja.

So, I will not answer the question.

Tako da neću odgovoriti na to pitanje.

What I will give you is an Indian answer,

Ono što ću vam dati jest indijski način odgovaranja,

the Indian head-shake.

indijsko kimanje glavom.

(Laughter)

(Smijeh)

(Applause)

(Pljesak)

Depending on the context,

Ovisno o kontekstu,

depending on the outcome,

ovisno o ishodu,

choose your paradigm.

izaberite svoju paradigmu.

You see, because both the paradigms are human constructions.

Vidite, obje su paradigme ljudske konstrukcije.

They are cultural creations,

One su kulturalne tvorevine,

not natural phenomena.

ne prirodni fenomeni.

And so the next time you meet someone, a stranger,

Pa kad sljedeći put sretnete nekoga, stranca,

one request:

imam samo jedan zahtjev:

Understand that you live in the subjective truth,

shvatite da živite u svijetu subjektivne istine,

and so does he.

a isto tako i on.

Understand it.

Razumijte to.

And when you understand it you will discover something spectacular.

A kad to shvatite, otkrit ćete nešto spektakularno.

You will discover that within infinite myths

Otkrit ćete da unutar beskonačnih mitova

lies the eternal truth.

leži vječna istina.

Who sees it all?

Tko to sve vidi?

Varuna has but a thousand eyes.

Varuna ima samo tisuću očiju.

Indra, a hundred.

Indra stotinu.

You and I, only two.

Vi i ja samo dva.

Thank you. Namaste.

Hvala.

(Applause)

(Pljesak)