Dave Eggers: 2008 TED Prize wish: Once Upon a School

Prevodilac: Ivana Korom Lektor: Mile Živković

Thank you so much everyone from TED, and Chris and Amy in particular.

Hvala mnogo svima u TEDu, naročito Krisu i Ejmi.

I cannot believe I'm here.

Ne mogu da verujem da sam ovde.

I have not slept in weeks.

Nedeljama nisam spavao.

Neil and I were sitting there comparing how little we've slept

Nil i ja smo poredili koliko dugo nismo spavali

in anticipation for this. I've never been so nervous --

iščekujući ovo, toliko sam nervozan -

and I do this when I'm nervous, I just realized. (Laughter)

i radim ovo kad sam nervozan, upravo sam shvatio. (Smeh)

So, I'm going to talk about sort of what we did at this organization

Pričaću vam o tome šta smo uradili

called 826 Valencia, and then I'm going to talk

u organizaciji Valensija 826, a potom ću govoriti

about how we all might join in and do similar things.

kako mi se možete pridružiti i raditi slične stvari.

Back in about 2000, I was living in Brooklyn,

Godine 2000. sam živeo u Bruklinu,

I was trying to finish my first book,

pokušavao sam da završim svoju prvu knjigu,

I was wandering around dazed every day

lutao sam danima omamljen,

because I wrote from 12 a.m. to 5 a.m.

jer sam pisao od ponoći do 5 ujutru.

So I would walk around in a daze during the day.

Šetao bih kao omamljen.

I had no mental acuity to speak of during the day, but I had flexible hours.

Preko dana nisam bio mentalno prisutan, ali sam imao fleksibilno radno vreme.

In the Brooklyn neighborhood that I lived in, Park Slope,

U kraju u kom sam u Bruklinu živeo, Park Sloupu,

there are a lot of writers --

ima mnogo pisaca -

it's like a very high per capita ratio

velik je odnos po glavi stanovnika

of writers to normal people.

pisaca naspram normalnih ljudi.

Meanwhile, I had grown up around a lot of teachers.

Usput, odrastao sam oko mnogo nastavnika.

My mom was a teacher, my sister became a teacher

Moja mama je bila nastavnica, sestra takođe,

and after college so many of my friends went into teaching.

i posle fakulteta mnogi moji prijatelji su počeli time da se bave.

And so I was always hearing them talk about their lives

Uvek sam slušao kako pričaju o svojim životima

and how inspiring they were,

i kako su inspirativni,

and they were really sort of the most hard-working

i oni su bili nekako najvredniji

and constantly inspiring people I knew.

i stalno inspirativni ljudi.

But I knew so many of the things they were up against,

Ali sam znao sa čime se sve suočavaju,

so many of the struggles they were dealing with.

sa kakvim stvarima se bore.

And one of them was that so many of my friends

Jedna od njih je bila da su se mnogi moji prijatelji

that were teaching in city schools were having trouble

koji su predavali u gradskim školama

with their students keeping up at grade level,

borili da im učenici održe uspeh,

naročito u čitanju i pisanju.

in their reading and writing in particular.

Mnogi od tih učenika dolazili su iz porodica

Now, so many of these students had come from households

u kojima se engleski ne govori kod kuće,

where English isn't spoken in the home,

where a lot of them have different special needs,

mnogi su imali posebne potrebe, poteškoće sa učenjem.

learning disabilities. And of course they're working in schools

I naravno, radili su u školama

which sometimes and very often are under-funded.

koje često nemaju dovoljno sredstava.

And so they would talk to me about this and say,

Razgovarali bi sa mnom o tome i rekli,

"You know, what we really need is just more people,

"Znaš, nama je u stvari potrebno više ljudi,

more bodies, more one-on-one attention,

više pažnje jedan-na-jedan,

more hours, more expertise from people

više sati i ljudi stručnih za engleski

that have skills in English and can work with these students one-on-one."

koji bi radili jedan-na-jedan sa ovim učenicima."

Now, I would say, "Well, why don't you just work with them one-on-one?"

Pitao bih ih: "Zašto ne radite s njima jedan-na-jedan?"

And they would say, "Well, we have five classes of 30 to 40 students each.

Rekli bi da imaju 5 odeljenja sa po 30-40 učenika.

This can lead up to 150, 180, 200 students a day.

To je oko 150, 180, 200 učenika dnevno.

How can we possibly give each student

Kako uopšte mogu svakom učeniku

even one hour a week of one-on-one attention?"

da posvete i sat vremena pažnje nedeljno?

You'd have to greatly multiply the workweek and clone the teachers.

Morali biste da umnožite radnu nedelju i klonirate nastavnike.

And so we started talking about this.

I počeli smo o tome da razgovaramo.

And at the same time,

U isto vreme,

setio sam se te ogromne grupe ljudi koje poznajem:

I thought about this massive group of people I knew:

writers, editors, journalists, graduate students,

pisaca, urednika, novinara, diplomaca,

assistant professors, you name it.

asistenata profesora, svih redom.

All these people that had sort of flexible daily hours

Svi su imali donekle fleksibilno radno vreme

and an interest in the English word --

i zanimao ih je jezik -

I hope to have an interest in the English language,

ja želim da me zanima engleski jezik,

but I'm not speaking it well right now. (Laughter)

ali trenutno ga ne govorim dobro. (Smeh)

I'm trying. That clock has got me.

Pokušavam. Onaj sat me ometa.

But everyone that I knew had an interest in the primacy of the written word

Ali sve koje poznajem zanima važnost pisane reči,

in terms of nurturing a democracy, nurturing an enlightened life.

u smislu negovanja demokratije, prosvećenog života.

And so they had, you know, their time

I imali su vremena i interesovanja,

and their interest, but at the same time

ali u isto vreme

there wasn't a conduit that I knew of in my community

u mojoj zajednici nisam znao za kanal

to bring these two communities together.

koji bi spojio ove dve zajednice.

So when I moved back to San Francisco, we rented this building.

Pa kad sam se preselio u San Francisko, iznajmili smo ovu zgradu.

And the idea was to put McSweeney's --

Ideja je bila da stavimo MekSvini -

MekSvini Periodika, koju smo objavljivali dva-tri puta godišnje,

McSweeney's Quarterly, that we published twice or three times a year,

and a few other magazines --

zajedno s drugim magazinima -

we were going to move it into an office for the first time.

da ga premestimo po prvi put u kancelariju.

It used to be in my kitchen in Brooklyn.

Ranije je bio u mojoj kuhinji u Bruklinu.

We were going to move it into an office,

Preselili bismo se u kancelariju,

and we were going to actually share space with a tutoring center.

i delili bismo prostor za centrom za podučavanje.

So we thought, "We'll have all these writers and editors and everybody --

Mislili smo da će tu svakako dolaziti pisci, urednici -

sort of a writing community -- coming into the office every day anyway,

književna zajednica -

why don't we just open up

i zašto ne bismo otvorili

prednji deo zgrade za učenike da dođu posle škole

the front of the building for students to come in there after school,

get extra help on their written homework,

i dobiju dodatnu pomoć sa pismenim domaćim,

so you have basically no border between these two communities?"

tako ne bi bilo granica između ove dve zajednice.

So the idea was that we would be

Ideja je bila da mi radimo

working on whatever we're working on,

na nečemu na čemu inače radimo,

at 2:30 p.m. the students flow in and you put down what you're doing,

a u 14.30h učenici pohrle, vi prekinete da radite svoje

or you trade, or you work a little bit later or whatever it is.

ili radite malo kasnije ili kako god.

You give those hours in the afternoon

Te popodnevne sate

to the students in the neighborhood.

posvetite učenicima iz komšiluka.

So, we had this place, we rented it,

Dakle, imali smo iznajmljeno mesto,

the landlord was all for it. We did this mural,

vlasnik nas je podržao.

that's a Chris Ware mural, that basically explains the entire history

Kris Ver je napravio ovaj mural, koji objašnjava istoriju

of the printed word, in mural form -- it takes a long time

štampane reči - potrebno je vreme

to digest and you have to stand in the middle of the road.

da se shvati sve i morate da stojite na sred ulice.

So we rented this space.

Dakle, iznajmili smo ovaj prostor.

And everything was great except the landlord said,

Sve je bilo sjajno, ali je gazda rekao,

"Well, the space is zoned for retail; you have to come up with something.

"Ovo je komercijalna zona, morate da smislite nešto.

You've gotta sell something.

Morate nešto da prodajete.

You can't just have a tutoring center."

Ne možete imati samo centar za podučavanje."

So we thought, "Ha ha! Really!"

Pomislili smo, haha, stvarno!

And we couldn't think of anything necessarily to sell,

Nismo mogli da smislimo šta bismo prodavali,

but we did all the necessary research.

ali smo uradili svo potrebno istraživanje.

It used to be a weight room, so there were rubber floors below,

To je nekad bila teretana, pa su podovi bili gumeni,

acoustic tile ceilings and fluorescent lights.

tavanica od pločica, i fluorescentna svetla.

We took all that down, and we found beautiful wooden floors,

Sve smo to skinuli i pronašli drvene podove,

whitewashed beams and it had the look --

bele grede i izgledalo je -

while we were renovating this place, somebody said,

dok smo renovirali, neko je rekao

"You know, it really kind of looks like the hull of a ship."

da izgleda kao potpalublje broda.

And we looked around and somebody else said,

Osvrnuli smo se, a neko drugi je rekao

"Well, you should sell supplies to the working buccaneer." (Laughter)

"Trebalo bi da prodajete opremu za zaposlene gusare." (Smeh)

And so this is what we did. So it made everybody laugh,

To smo i uradili. Svi su se smejali, a mi smo rekli:

and we said, "There's a point to that.

"Ima smisla. Hajde da prodajemo opremu za gusare."

Let's sell pirate supplies." This is the pirate supply store.

Ovo je prodavnica opreme za gusare.

You see, this is sort of a sketch I did on a napkin.

Vidite, ovo je skica koju sam napravio na salveti.

A great carpenter built all this stuff and you see,

Jedan sjajan stolar je sve ovo napravio,

we made it look sort of pirate supply-like.

vidite da smo napravili da izgleda u gusarskom duhu.

Here you see planks sold by the foot

Ovde se daske prodaju na metar,

and we have supplies to combat scurvy.

imamo i sredstva za borbu protiv skorbuta.

We have the peg legs there, that are all handmade and fitted to you.

Ovde su drvene noge, ručno pravljene po meri.

Up at the top, you see the eyepatch display,

Gore vidite izložene poveze za oko,

which is the black column there for everyday use

crne za svakodnevnu upotrebu

for your eyepatch, and then you have the pastel

i pastelne

and other colors for stepping out at night --

i drugih boja, za večernje izlaske -

special occasions, bar mitzvahs and whatever.

posebne prilike, krštenja i slično.

So we opened this place. And this is a vat

Dakle, otvorili smo ovo mesto.

Ovo je bure koje smo napunili blagom da učenici pretražuju.

that we fill with treasures that students dig in.

This is replacement eyes in case you lose one.

Ovo su rezervne oči, u slučaju da svoje zagubite.

These are some signs that we have all over the place:

Ovo su neki od znakova koji se svuda nalaze -

"Practical Joking with Pirates."

"Praktične šale sa gusarima."

While you're reading the sign, we pull a rope behind the counter

Dok čitate znak, mi povučemo kanap

and eight mop heads drop on your head.

i osam krpenih metli vam padne na glavu.

That was just my one thing -- I said we had to have something that drops on people's heads.

Rekao sam da moramo da imamo nešto što ljudima pada na glavu.

It became mop heads. And this is the fish theater,

To su postale krpene metle.

Imamo riblji bioskop, akvarijum i tri stolice,

which is just a saltwater tank with three seats,

and then right behind it we set up this space,

a odmah iza toga smo napravili prostor

which was the tutoring center.

i tu se nalazi centar za podučavanje.

So right there is the tutoring center,

On se tu nalazi,

a iza zavesa je kancelarija MekSvinija,

and then behind the curtain were the McSweeney's offices,

where all of us would be working on the magazine and book editing and things like that.

gde svi mi radimo na časopisu i uređivanju knjiga itd.

The kids would come in --

Deca bi došla - mi smo mislili da bi došla.

or we thought they would come in. I should back up.

Vratiću se malo.

We set the place up, we opened up, we spent months and months

Sve smo postavili, otvorili,

mesecima smo renovirali.

renovating this place.

Imali smo stolove, stolice, računare, sve.

We had tables, chairs, computers, everything.

I went to a dot-com auction at a Holiday Inn in Palo Alto

Išao sam na aukciju u Palo Alto

and I bought 11 G4s with a stroke of a paddle.

i kupio 11 računara.

Anyway, we bought 'em, we set everything up and then we waited.

Uglavnom, sve smo postavili i čekali.

It was started with about 12 of my friends,

Krenulo je sa 12 mojih prijatelja,

people that I had known for years that were writers in the neighborhood.

ljudi koje sam znao godinama i koji su bili pisci iz komšiluka.

And we sat. And at 2:30 p.m. we put a sandwich board out on the front sidewalk

I sedeli smo. U 14.30h smo postavili tablu napolju

and it just said, "Free Tutoring for Your English-Related

i natpis: "Besplatna pomoć

and Writing-Related Needs -- Just Come In, It's All Free."

sa zadacima pisanja iz engleskog - uđite, sve je besplatno."

And we thought, "Oh, they're going to storm the gates,

I mislili smo, sad će krenuti kao poplava, svima će se svideti.

they're gonna love it." And they didn't.

Ali nisu.

And so we waited, we sat at the tables, we waited and waited.

I čekali smo, sedeli za stolovima, čekali i čekali.

And everybody was becoming very discouraged

Svi su se obeshrabrili,

because it was weeks and weeks that we waited, really, where nobody came in.

jer prošle su nedelje u čekanju, niko nije došao.

And then somebody alerted us to the fact

Onda nam je neko skrenuo pažnju

that maybe there was a trust gap,

da je možda problem u nepoverenju,

because we were operating behind a pirate supply store. (Laughter)

jer radili smo u prodavnici opreme za gusare. (Smeh)

We never put it together, you know?

Mi to nismo povezali.

And so then, around that time, I persuaded a woman named Nineveh Caligari,

Tada sam ubedio jednu ženu, Nineve Kaligari,

a longtime San Francisco educator --

dugogodišnju edukatorku iz San Franciska -

she was teaching in Mexico City,

predavala je u Meksiko Sitiju,

she had all the experience necessary,

imala je svo potrebno iskustvo,

znala je sve o obrazovanju,

knew everything about education,

bila je povezana sa svim nastavnicima i članovima zajednice u tom kraju -

was connected with all the teachers and community members in the neighborhood --

I convinced her to move up from Mexico City where she was teaching.

ubedio sam je da se preseli iz Meksiko Sitija gde je radila.

She took over as executive director.

Preuzela je ulogu izvršnog direktora.

Immediately, she made the inroads with the teachers

Odmah je napredovala sa nastavnicima,

and the parents and the students and everything,

sa roditeljima, učenicima,

and so suddenly it was actually full every day.

i odjednom je svaki dan bilo puno.

And what we were trying to offer every day

A mi smo svaki dan nudili

was one-on-one attention.

pažnju jedan-na-jedan.

The goal was to have a one-to-one ratio with every one of these students.

Cilj je bio da se posvetimo jedan-na-jedan svakome od ovih učenika.

You know, it's been proven

Znate, dokazano je

that 35 to 40 hours a year with one-on-one attention,

da kroz 35 do 40 sati godišnje u susretima jedan-na-jedan

a student can get one grade level higher.

jedan učenik može da napreduje za jednu ocenu.

And so most of these students, English is not spoken in the home.

Mnogi ovi učenici ne govore engleski kod kuće.

They come there, many times their parents --

Oni dolaze, ponekad roditelji -

you can't see it, but there's a church pew

ne vidite, ali tu je jedna crkvena klupa

that I bought in a Berkeley auction right there --

koju sam kupio na jednu aukciji u Berkliju -

the parents will sometimes watch while their kids are being tutored.

roditelji nekad gledaju decu dok imaju časove.

So that was the basis of it,

To je, dakle, bila osnova,

was one-on-one attention.

individualna pažnja.

And we found ourselves full every day with kids.

I svaki dan je bilo puno dece.

If you're on Valencia Street within those few blocks at around 2 p.m.,

Ako ste u okolini ulice Valensija oko 2 popodne, 2.30h,

2:30 p.m., you will get run over, often,

često će vas pregaziti deca

by the kids and their big backpacks, or whatever, actually running to this space,

koja sa svojim velikim rančevima bukvalno utrčavaju u ovaj prostor,

which is very strange, because it's school, in a way.

što je veoma čudno, jer je to na neki način škola.

But there was something psychological happening there

Ali tu se dešavalo nešto psihološko,

that was just a little bit different.

što je bilo malo drugačije.

And the other thing was, there was no stigma.

I druga stvar, nije bilo stigme.

Deca nisu išla u "centar za decu kojoj je potrebna dodatna pomoć".

Kids weren't going into the "Center-for-Kids-That-Need-More-Help,"

or something like that. It was 826 Valencia.

To je bila ulica Valensija broj 826.

First of all, it was a pirate supply store, which is insane.

Prvo, to je bila prodavnica opreme za gusare, što je bilo ludo.

And then secondly, there's a publishing company in the back.

I drugo, unutra se nalazi izdavačka kuća.

And so our interns were actually working

Naši praktikanti su često

at the same tables very often,

radili za istim stolovima,

and shoulder-to-shoulder, computer-next-to-computer with the students.

rame uz rame, računar uz računar, sa tim učenicima.

And so it became a tutoring center --

I tako je to postalo centar za obuku -

publishing center, is what we called it --

mi smo ga zvali izdavački centar -

and a writing center.

i spisateljski centar.

They go in, and they might be working with a high school student

Dođu, i možda rade sa srednjoškolcima,

actually working on a novel -- because we had very gifted kids, too.

i rade na romanu - jer smo imali različite nadarene klince, takođe.

So there's no stigma.

Dakle, nije bilo stigme.

They're all working next to each other. It's all a creative endeavor.

Svi rade zajedno. To je kreativni proces.

They're seeing adults. They're modeling their behavior.

Oni sreću odrasle, oblikuju svoje ponašanje.

These adults, they're working in their field.

Ti odrasli rade u njihovom polju.

They can lean over, ask a question of one of these adults

Mogu da se okrenu i nekog od tih odraslih pitaju nešto,

and it all sort of feeds on each other.

i sve se nadovezuje jedno na drugo.

There's a lot of cross-pollination. The only problem,

Ima mnogo povezanosti.

especially for the adults working at McSweeney's

Jedini problem, naročito za odrasle koji su radili u MekSviniju,

who hadn't necessarily bought into all of this when they signed up,

a koji nisu baš poverovali u sve ovo kad su se prijavili,

was that there was just the one bathroom. (Laughter)

bio je što postoji samo jedno kupatilo. (Smeh)

With like 60 kids a day, this is a problem.

Sa 60 dece dnevno, to jeste problem.

Ali znate, ima nešto u tome kad deca završe dnevni domaći,

But you know, there's something about the kids finishing their homework

in a given day, working one-on-one, getting all this attention --

rade jedan-na-jedan, dobiju potrebnu pažnju,

they go home, they're finished. They don't stall.

odu kući, završili su.

Ne odugovlače. Ne rade domaći ispred TV-a.

They don't do their homework in front of the TV.

They're allowed to go home at 5:30 p.m., enjoy their family,

Mogu da odu kući u 17.30h, uživaju sa porodicom,

enjoy other hobbies, get outside, play.

uživaju u hobijima, idu napolje, igraju se.

And that makes a happy family.

I to porodicu čini srećnom.

A bunch of happy families in a neighborhood is a happy community.

Gomila srećnih porodica u komšiluku je srećna zajednica.

A bunch of happy communities tied together is a happy city and a happy world.

Gomila povezanih srećnih zajednica čini srećan grad i srećan svet.

So the key to it all is homework! (Laughter) (Applause)

Ključ svega je domaći! (Smeh) (Aplauz)

There you have it, you know -- one-on-one attention.

Eto ga - individualni rad.

Počeli smo sa oko 12 volontera,

So we started off with about 12 volunteers,

and then we had about 50,

onda smo ih imali oko 50,

and then a couple hundred.

a onda par stotina.

And we now have 1,400 volunteers on our roster.

I sada u bazi imamo 1400 volontera.

And we make it incredibly easy to volunteer.

I volontiranje činimo izuzetno lakim.

The key thing is, even if you only have a couple of hours a month,

Ključno je da, čak i ako imate samo par sati mesečno,

those two hours shoulder-to-shoulder,

ta dva sata, rame uz rame,

next to one student, concentrated attention,

pored učenika, koncentrisana pažnja,

shining this beam of light on their work,

usmereno svetlo na njihov rad,

on their thoughts and their self-expression,

na njihove misli i izražavanje,

is going to be absolutely transformative,

biće apsolutno transformišuće,

because so many of the students have not had that ever before.

jer mnogi od tih učenika to do tada nisu imali.

So we said, "Even if you have two hours one Sunday every six months,

Rekli smo: "Čak iako svakih 6 meseci imate dva sata u nedelju, nije važno.

it doesn't matter. That's going to be enough."

Biće dovoljno."

So that's partly why the tutor corps grew so fast.

To je delimično razlog zašto je ovo tako brzo poraslo.

Then we said, "Well, what are we

Potom smo rekli:

going to do with the space during the day,

"Šta ćemo da radimo sa tim prostorom preko dana,

because it has to be used before 2:30 p.m.?"

jer mora da se koristi do 14.30h?"

So we started bringing in classes during the day.

Pa smo počeli da dovodimo odeljenja tokom dana.

So every day, there's a field trip where they together create a book --

Svakog dana imamo posetu tokom koje đaci zajedno prave knjigu -

you can see it being typed up above.

ovde vidite kako je kucaju.

This is one of the classes getting way too excited about writing.

Ovo je jedan od razreda kojeg je pisanje previše uzbudilo.

You just point a camera at a class,

Samo uperite aparat prema klincima,

and it always looks like this.

i uvek izgleda ovako.

So this is one of the books that they do.

Ovo je jedna od knjiga koju prave.

Notice the title of the book,

Pogledajte njen naslov:

"The Book That Was Never Checked Out: Titanic."

"Knjiga koja nikad nije iznajmljena: Titanik".

And the first line of that book is, "Once there was a book named Cindy

A prva rečenica te knjige je: Bila jednom jedna knjiga po imenu Sindi

that was about the Titanic."

koja je govorila o Titaniku."

So, meanwhile, there's an adult in the back typing this up,

U međuvremenu, jedna odrasla osoba prekucava ovo,

taking it completely seriously, which blows their mind.

shvata to potpuno ozbiljno, što klince oduševljava.

So then we still had more tutors to use.

Imali smo još nastavnika na raspolaganju.

This is a shot of just some of the tutors during one of the events.

Ovo je slika nekih od njih tokom jednog našeg događaja.

The teachers that we work with --

Nastavnici s kojima radimo -

and everything is different to teachers -- they tell us what to do.

a s njima je sve drugaije - oni nama govore šta da radimo.

We went in there thinking,

Došli smo, misleći:

"Mi smo potpuno fleksibilni. Vi ćete nama reći.

"We're ultimately, completely malleable. You're going to tell us.

The neighborhood's going to tell us, the parents are going to tell us.

Komšiluk će nam reći, roditelji.

The teachers are going to tell us how we're most useful."

Nastavnici će nam reći na koji način smo najkorisniji."

So then they said, "Why don't you come into the schools?

Rekli su: "Zašto ne dođete u škole?

Because what about the students that wouldn't come to you,

Šta je sa učenicima koji neće da dođu kod vas,

necessarily, who don't have really active parents that are bringing them in,

koji nemaju aktivne roditelje koji ih dovode ili su daleko?"

or aren't close enough?" So then we started saying,

Počeli smo da govorimo:

"Well, we've got 1,400 people on our tutor roster.

"Imamo 1400 volontera u bazi. Proširićemo poruku."

Let's just put out the word." A teacher will say,

Nastavnik bi rekao: "Treba mi 12 tutora za narednih 5 nedelja.

"I need 12 tutors for the next five Sundays.

Radimo na esejima za fakultet.

We're working on our college essays. Send them in."

Pošaljite ih."

So we put that out on the wire: 1,400 tutors.

To smo postavili na našu mrežu: 1400 tutora,

Whoever can make it signs up. They go in about a half an hour before the class.

Ko god može, nek se prijavi. Dolaze oko pola sata pre časa.

The teacher tells them what to do,

Nastavnik im kaže šta da rade,

how to do it, what their training is, what their project is so far.

kako to da rade, šta se radi, o čemu se radi u projektu.

They work under the teacher's guide,

Rade pod vođstvom nastavnika,

and it's all in one big room.

i sve se dešava u jednoj velikoj prostoriji.

And that's actually the brunt of what we do is,

To je efekat onoga što radimo,

people going straight from their workplace, straight from home,

ljudi idu pravo s posla, od kuće,

straight into the classroom and

pravo u učionicu

working directly with the students.

i rade direktno sa učenicima.

So then we're able to work with thousands and thousands of more students.

Tako da možemo da radimo sa hiljadama učenika više.

Then another school said, "Well, what if we

Onda je druga škola rekla:

just give you a classroom and you can staff it all day?"

"Daćemo vam učionicu, a vi dovedite osoblje za ceo dan."

So this is the Everett Middle School Writers' Room,

Ovo je Soba za pisce u školi Everet,

where we decorated it in buccaneer style.

koju smo ukrasili u gusarskom stilu.

It's right off the library. And there we serve

Odmah do biblioteke.

all 529 kids in this middle school.

Tamo obučavamo 529 dece iz ove škole.

This is their newspaper, the "Straight-Up News,"

Ovo su njihove novine, "Ispravne vesti",

that has an ongoing column from Mayor Gavin Newsom

u kojim gradonačenlik Gevin Njusom ima redovnu kolumnu,

in both languages -- English and Spanish.

na oba jezika - engleskom i španskom.

So then one day Isabel Allende wrote to us and said,

Jednog dana nam je Izabel Aljende pisala:

"Hey, why don't you assign a book with high school students?

"Zašto ne napravite knjigu sa srednjoškolcima?

I want them to write about how to achieve peace in a violent world."

Želim da pišu o tome kako postići mir u nasilnom svetu."

And so we went into Thurgood Marshall High School,

Otišli smo u srednju školu Turgud Maršal,

which is a school that we had worked with on some other things,

sa njima smo radili na još nekim projektima,

and we gave that assignment to the students.

i dali smo učenicima taj zadatak.

And we said, "Isabel Allende is going to read all your essays at the end.

Rekli smo da će Izabel Aljende na kraju da pročita sve sastave.

She's going to publish them in a book.

Objaviće ih u knjizi.

Sponzorisaće štampanje te knjige sa mekim koricama.

She's going to sponsor the printing of this book in paperback form.

It's going to be available in all the bookstores in the Bay Area

Biće dostupna u svim knjižarama u Zalivu

and throughout the world, on Amazon and you name it."

i širom sveta, putem Amazona i drugačije.

So these kids worked harder

Deca su se potrudila

than they've ever worked on anything in their lives,

više nego za bilo šta u svojim životima,

because there was that outside audience,

jer je postojala publika spolja,

there was Isabel Allende on the other end.

na drugom kraju je Izabel Aljende.

I think we had about 170 tutors that worked on this book with them

Mislim da je oko 170 tutora radilo na ovoj knjizi s njima,

i sve je ispalo neverovatno dobro.

and so this worked out incredibly well.

We had a big party at the end.

Na kraju smo napravili veliku žurku.

This is a book that you can find anywhere. So that led to a series of these.

Tu knjigu možete svuda naći, a dovela je do serije sličnih knjiga.

You can see Amy Tan sponsored the next one,

Ejmi Ten je sponzorisala narednu,

"I Might Get Somewhere."

"Možda ću stići nekud".

And this became an ongoing thing. More and more books.

Ovo je postalo stalna stvar. Više i više knjiga.

Now we're sort of addicted to the book thing.

Sad smo se navukli na izdavanje knjiga.

The kids will work harder than they've ever worked in their life

Deca će se potruditi više nego ikad ranije,

if they know it's going to be permanent,

ako znaju da će to biti trajno,

know it's going to be on a shelf,

da će biti na polici,

know that nobody can diminish what they've thought and said,

ako znaju da niko ne može da umanji ono što su mislili i rekli,

that we've honored their words, honored their thoughts

da smo ispoštovali njihove reči i misli,

with hundreds of hours of five drafts, six drafts --

sa stotinama sati, 5-6 verzija,

all this attention that we give to their thoughts.

svom pažnjom koju smo posvetili njihovim mislima.

And once they achieve that level, once they've written at that level,

Jednom kada postignu taj nivo, kada pišu na tom nivou,

they can never go back.

ne vraćaju se na staro.

It's absolutely transformative.

To je potpuno transformišuće.

I onda se sve prodaju u prodavnici. Ovo je pored dasaka.

And so then they're all sold in the store. This is near the planks.

We sell all the student books.

Prodajemo sve učeničke knjige.

Where else would you put them, right?

Gde drugo da ih stavimo, je l' tako?

So we sell 'em, and then something weird had been happening

Prodajemo ih, a onda se sa prodavnicama dešavalo nešto čudno.

with the stores. The store, actually --

Prodavnica, u stvari -

even though we started out as just a gag -- the store actually made money.

iako smo počeli samo kao šala, prodavnica je počela da zarađuje.

So it was paying the rent.

Plaćali smo najam.

And maybe this is just a San Francisco thing --

Možda je to samo u San Francisku -

I don't know, I don't want to judge.

ne znam, ne želim da sudim.

But people would come in --

Ali ljudi bi dolazili -

and this was before the pirate movies and everything!

i sve to pre filmova o gusarima!

It was making a lot of money. Not a lot of money,

Mnogo je zarađivala.

Ne mnogo, ali plaćala se kirija, stalno zaposleni.

but it was paying the rent, paying a full-time staff member there.

There's the ocean maps you can see on the left.

Levo vidite mapu okeana.

And it became a gateway to the community.

To je postala kapija do zajednice.

People would come in and say, "What the --?

Ljudi bi došli i rekli: "Šta dođav...? Šta je ovo?"

What is this?" I don't want to swear on the web. (Laughter)

Ne želim da psujem na internetu. (Smeh)

Is that a rule? I don't know.

Je l' to pravilo? Ne znam.

They would say, "What is this?"

Pitali bi, šta je ovo?

And people would come in and learn more about it.

Ušli bi i saznali više.

I odmah iza - obično je tu mali lanac -

And then right beyond -- there's usually a little chain there --

odmah iza, videli bi decu kako uče.

right beyond, they would see the kids being tutored.

Ovde je u toku izlet.

This is a field trip going on. And so they would be shopping,

I onda bi kupovali, možda bi kupili mast,

and they might be more likely to buy some lard,

or millet for their parrot, or, you know, a hook,

bilje za papagaje ili možda kuku,

or hook protector for nighttime, all of these things we sell.

ili zaštitnik kuke za noć, sve to prodajemo.

So the store actually did really well.

Dakle, radnji je dobro išlo.

Ali privukla je mnoge ljude -

But it brought in so many people --

nastavnike, donatore, volontere, sve -

teachers, donors, volunteers, everybody --

because it was street level. It was open to the public.

jer je bila na uličnom nivou, otvorena za javnost.

It wasn't a non-profit buried, you know, on the 30th floor

Nije to bila neka NVO zabačena na 30. spratu neke zgrade u centru.

of some building downtown. It was right in the neighborhood

Bila je odmah u komšiluku

that it was serving, and it was open all the time to the public.

i svr vreme otvorena za javnost.

So, it became this sort of weird, happy accident.

Postala je nekakva čudna, srećna slučajnost.

So all the people I used to know in Brooklyn, they said,

Svi ljudi koje sam poznavao u Bruklinu, rekli su:

"Well, why don't we have a place like that here?"

"Zašto mi ovde nemamo takvo mesto?"

And a lot of them had been former educators

Mnogi su nekad bili edukatori,

or would-be educators, so they combined

ili je trebalo da budu,

with a lot of local designers, local writers,

pa su se udružili sa mnogim lokalnim dizajnerima, piscima,

and they just took the idea independently

nezavisno su uzeli ideju

and they did their own thing.

i napravili svoju stvar.

They didn't want to sell pirate supplies.

Nisu želeli da prodaju opremu za gusare.

They didn't think that that was going to work there.

Mislili su da to tamo neće proči.

Poznajući zajednicu koja se u Njujorku bori protiv kriminala,

So, knowing the crime-fighting community in New York,

they opened the Brooklyn Superhero Supply Company.

otvorili su Bruklinsku kompaniju opreme za superheroje.

This is Sam Potts' great design that did this.

Ovo je sjajan dizajn Sema Potsa.

And this was to make it look sort of like one of those

Napravljeno da izgleda

keysmith's shops that has to have every service

kao one ključarske radnje, koje sve rade,

they've ever offered, you know, all over there.

imaju sve usluge.

So they opened this place. Inside, it's like a Costco

Otvorili su ovo mesto.

for superheroes -- all the supplies in kind of basic form.

Unutra je kao "Metro" za superheroje - sva oprema u osnovnoj varijanti.

These are all handmade.

Sve je ručno pravljeno.

These are all sort of repurposed other products, or whatever.

Ovo su sve prerađeni drugi proizvodi.

All the packaging is done by Sam Potts.

Sva pakovanja radi Sem Pots.

So then you have the villain containment unit,

Imate deo za zadržavanje zlikovaca,

gde klinci ubace svoje roditelje. Tu je kancelarija.

where kids put their parents. You have the office.

This is a little vault -- you have to put your product in there,

Ovde je i mali sef - svoj proizvod stavite tu,

it goes up an electric lift

on ode električnim liftom

and then the guy behind the counter tells you

i onda vam tip za kasom kaže

that you have to recite the vow of heroism,

da morate da izrecitujete zakletvu heroizma,

which you do, if you want to buy anything. And it limits, really, their sales.

što i činite, ako želite nešto da kupite.

Ovo im ograničava prodaju, mislim da je to problem.

Personally, I think it's a problem.

Because they have to do it hand on heart and everything.

Jer mora da se radi sa rukom na srcu i kako treba.

These are some of the products. These are all handmade.

Ovo su neki od njihovih proizvoda, svi ručno pravljeni.

This is a secret identity kit.

Ovde je oprema za tajni identitet.

If you want to take on the identity of Sharon Boone,

Ako želite da budete Šeron Bun,

one American female marketing executive

jedna američka direktorka marketinga,

from Hoboken, New Jersey. It's a full dossier

iz Hobokena u Nju Džerziju.

Tu je ceo dosije svega što treba da znate o Šeron Bun.

on everything you would need to know about Sharon Boone.

So, this is the capery where you get fitted for your cape,

Ovde dobijate svoj plašt,

and then you walk up these three steel-graded steps

i onda se popnete ovim čeličnim stepenicama

and then we turn on three hydraulic fans

i mi uključimo hidraulične ventilatore sa svake strane,

from every side and then you can see the cape in action.

da vidite plašt u akciji.

There's nothing worse than, you know,

Znate, nema ništa gore

getting up there and the cape is bunching up or something like that.

nego kad plašt pada ili slično.

So then, the secret door --

Potom, tajna vrata -

this is one of the shelves you don't see

ovo je jedna od polica koju ne vidite kad uđete,

when you walk in, but it slowly opens.

ali se polako otvara.

You can see it there in the middle next to all the grappling hooks.

Tu je u sredini, pored gvozdenih hvataljki.

It opens and then this is the tutoring center in the back. (Applause)

Otvara se, i pozadi je centar za učenje. (Aplauz)

So you can see the full effect!

Možete videti celokupni efekat!

But this is -- I just want to emphasize --

Želim da naglasim

locally funded, locally built.

da je ovo lokalno izgrađeno i finansirano.

All the designers, all of the builders,

Svi dizajneri, graditelji,

svi su lokalci, sve su radili besplatno.

everybody was local, all the time was pro-bono.

Posetio sam ih i rekao: "Momci, ide vam sjajno".

I just came and visited and said, "Yes, you guys are doing great,"

or whatever. That was it. You can see the time

To je bilo to.

U pozadini vidite vreme u svih 5 njujorških opština. (Smeh) (Aplauz)

in all five boroughs of New York in the back. (Laughter) (Applause)

So this is the space during tutoring hours.

Ovo je mesto tokom časova učenja.

It's very busy. Same principles: one-on-one attention,

Velika je gužva. Isti princip: rad jedan-na-jedan,

complete devotion to the students' work

potpuna posvećenost učenicima,

and a boundless optimism and sort of a possibility

neograničen optimizam,

mogućnost za kreativnost i ideje.

of creativity and ideas.

U glavi im klikne

And this switch is flicked in their heads

kad prođu kroz tih 6 metara te bizarne radnje.

when they walk through those 18 feet of this bizarre store, right?

So it's school, but it's not school.

To je škola, ali nije škola.

It's clearly not school, even though

Očigledno da nije škola,

they're working shoulder-to-shoulder on tables, pencils and papers, whatever.

iako rade rame uz rame za stolovima, sa olovkama, papirima.

This is one of the students, Khaled Hamdan.

Ovo je jedan od učenika, Kalid Hamdan.

You can read this quote.

Možete pročitati ovaj citat.

Addicted to video games and TV. Couldn't concentrate at home.

Navučen na video igre i TV. Nema koncentraciju kod kuće.

Came in. Got this concentrated attention.

Došao je. Dobio pažnju.

And he couldn't escape it.

I nije mogao da pobegne.

So, soon enough, he was writing. He would finish his homework early --

Uskoro je pisao. Ranije bi završio domaći -

got really addicted to finishing his homework early.

navukao se na to da ranije uradi domaći.

It's an addictive thing to sort of be done with it,

Navukao se da završi, da mu se domaći proveri,

and to have it checked, and to know he's going to achieve

i da zna da će postići da uradi sledeću stvar

the next thing and be prepared for school the next day.

i bude spreman za sledeći dan škole.

So he got hooked on that, and then he started doing other things.

Navukao se na to, a onda je počeo da radi druge stvari.

He's now been published in five books.

Do sada je objavio u 5 knjiga.

He co-wrote a mockumentary about failed superheroes

Bio je koautor mokumentarca o propalim superherojima,

called "Super-Has-Beens."

pod nazivom "Super-prošli".

He wrote a series on "Penguin Balboa,"

Napisao je seriju o Pingvinu Balboi,

which is a fighting -- a boxing -- penguin.

koji je pingvin bokser.

And then he read aloud just a few weeks ago to 500 people at Symphony Space,

I onda je pre nekoliko nedelja čitao za 500 ljudi u Symphony Space-u,

at a benefit for 826 New York. So he's there every day.

dobrotvornom događaju za Njujork 826.

He's evangelical about it. He brings his cousins in now.

Tamo je svakog dana, postao je promoter, dovodi svoje rođake.

There's four family members that come in every day.

Četiri člana porodice dolaze svaki dan.

So, I'll go through really quickly.

Preću ću ovo brzo.

This is L.A., The Echo Park Time Travel Mart:

Ovo je Los Anđeles, Radnja za putovanje kroz vreme Eko Park.

"Whenever You Are, We're Already Then." (Laughter)

"Kad god da ste, mi smo već tad". (Smeh)

This is sort of a 7-Eleven for time travelers.

Ovo je kao trafika za putnike kroz vreme.

So you see everything: it's exactly as a 7-Eleven would be.

Vidite sve: kao što bi trafika izgledala.

Leeches. Mammoth chunks. They even have their own Slurpee machine:

Pijavice. Delovi mamuta. Čak imaju i mašinu za šejk:

"Out of Order. Come Back Yesterday." (Laughter) (Applause)

"Ne radi. Vratite se juče". (Smeh) (Aplauz)

Anyway. So I'm going to jump ahead.

Uglavnom, preskočiću.

These are spaces that are only affiliated with us,

Ova mesta su samo povezana s nama,

doing this same thing: Word St. in Pittsfield, Massachusetts;

rade istu stvar: ulica Word u Pitsfildu, Masačusest;

Ink Spot in Cincinnati; Youth Speaks, San Francisco, California,

Ink spot u Sinsinatiju, "Omladina govori" u San Francisku, Kalifornija,

which inspired us; Studio St. Louis in St. Louis;

oni su nas inspirisali; "Studio Sent Luis" u Sent Luisu;

Austin Bat Cave in Austin;

"Ostinska pećina slepih miševa" u Ostinu;

Fighting Words in Dublin, Ireland, started by Roddy Doyle,

"Borbene reči" u Dablinu, Irska, koju je pokrenuo Rodi Dojl,

this will be open in April.

biće otvorena u aprilu.

Now I'm going to the TED Wish -- is that okay?

Sada ću preći na TED želju, ako se slažete.

All right, I've got a minute. So, the TED Wish:

U redu, imam minut, dakle, TED želja:

I wish that you -- you personally and every creative individual

Želim da vi - vi lično i svaka kreativna osoba

and organization you know -- will find a way

i organizacija koju poznajete - da pronađete način

to directly engage with a public school in your area

da se direktno angažujete sa javnom školom u svojoj okolini,

and that you'll then tell the story of how you got involved,

i da potom ispričate kako ste to uradili,

so that within a year we have a thousand examples --

da bismo za godinu dana imali hiljadu primera -

a thousand! -- of transformative partnerships.

hiljadu! - transformativnih partnerstava.

Profound leaps forward!

Prosvetljenim koracima napred!

And these can be things that maybe you're already doing.

To je možda nešto što već radite.

I know that so many people in this room

Znam da mnogi ovde

are already doing really interesting things.

već rade zanimljive stvari.

I know that for a fact. So, tell us these stories and inspire others on the website.

To sigurno znam. Ispričajte to na sajtu, inspirišite druge.

We created a website.

Napravili smo sajt.

I'm going to switch to "we," and not "I," hope:

Preći ću na "mi", umesto "ja":

We hope that the attendees of this conference will usher in

nadamo se da će posetioci ove konferencije

a new era of participation in our public schools.

pokrenuti novu eru učešća u našim javnim školama.

We hope that you will take the lead

Nadamo se da ćete preuzeti vođstvo

in partnering your innovative spirit and expertise

i spojiti svoj inovativni duh i stručnost

with that of innovative educators in your community.

sa inovativnim edukatorima u svojoj zajednici.

Always let the teachers lead the way.

Uvek pustite nastavnike da vode.

They will tell you how to be useful. I hope that you'll step in and help out.

Reći će vam kako da budete od koristi. Nadam se da ćete pomoći.

There are a million ways.

Postoji milion načina.

You can walk up to your local school

Možete otići do lokalne škole i posavetovati se s nastavnicima.

and consult with the teachers. They'll always tell you how to help.

Uvek će vam reći kako da pomognete.

So, this is with Hot Studio in San Francisco,

Ovo je Hot Studio u San Francisku,

they did this phenomenal job.

oni su uradili ovu sjajnu stvar.

This website is already up, it's already got a bunch of stories,

Ovaj sajt je već objavljen, već postoji mnoštvo priča, ideja.

a lot of ideas. It's called "Once Upon a School,"

Zove se "Bila jednom jedna škola",

which is a great title, I think.

mislim da je to sjajan naslov.

This site will document every story, every project that comes

Sajt će skupljati svaku priču, svaki projekat koji nastane

out of this conference and around the world. So you go to the website,

iz ove konferencije i širom sveta.

you see a bunch of ideas you can be inspired by

Idete na sajt, vidite gomilu ideja koje mogu da vas inspirišu,

and then you add your own projects once you get started.

i dodajte svoje projekte kad počnete.

Hot Studio did a great job in a very tight deadline. So, visit the site.

Hot Studio je uradio super posao za veoma kratko vreme, posetite sajt.

If you have any questions, you can ask this guy,

Ako imate pitanja, pitajte ovog lika,

who's our director of national programs. He'll be on the phone.

on je naš direktor državnih programa, biće pored telefona.

You email him, he'll answer any question you possibly want.

Pošaljite mu mejl, odgovoriće na sva pitanja.

And he'll get you inspired and get you going

Inspirisaće vas da krenete

and guide you through the process so that you can affect change.

i vodiće vas kroz proces da biste uticali na promene.

And it can be fun! That's the point of this talk --

I može biti zabavno! To je poenta ovog govora -

it needn't be sterile. It needn't be bureaucratically untenable.

ne mora da bude sterilno, birokratski neodrživo.

You can do and use the skills that you have.

Iskoristite svoje postojeće veštine.

The schools need you. The teachers need you.

Potrebni ste školama. Potrebni ste nastavnicima.

Students and parents need you. They need your actual person:

Potrebni ste učenicima i roditeljima, potrebna im je stvarna osoba:

your physical personhood and your open minds

vaša ličnost uživo i otvoreni umovi

and open ears and boundless compassion,

i otvorene uši i nepresušna empatija,

sitting next to them, listening and nodding

da sedite pored njih, slušate, klimate glavom,

and asking questions for hours at a time.

postavljate pitanja satima.

Some of these kids just don't plain know how good they are:

Neka od ove dece jednostavo ne znaju koliko su dobra:

how smart and how much they have to say.

koliko su pametni i koliko imaju da kažu.

You can tell them. You can shine that light on them,

Vi im možete reći.

Možete im to predočiti, kroz svaku ljudsku interakciju.

one human interaction at a time. So we hope you'll join us.

Nadam se da ćete nam se pridružiti. Hvala mnogo.

Thank you so much.