Dave Eggers: 2008 TED Prize wish: Once Upon a School

74,254 views ใƒป 2008-03-19

TED


ูŠุฑุฌู‰ ุงู„ู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุฃุฏู†ุงู‡ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ.

ุงู„ู…ุชุฑุฌู…: Anwar Dafa-Alla ุงู„ู…ุฏู‚ู‘ู‚: Sawsan Alkhaldi
00:12
Thank you so much everyone from TED, and Chris and Amy in particular.
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ุดูƒุฑุงู‹ ุฌุฒูŠู„ุงู‹ ู„ูƒู„ ุดุฎุต ููŠ ุชูŠุฏุŒ ูˆูƒุฑูŠุณ ูˆุขู…ูŠ ุฎุงุตุฉู‹.
00:17
I cannot believe I'm here.
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ู„ุง ุฃุณุชุทูŠุน ุชุตุฏูŠู‚ ุฃู†ู†ูŠ ู‡ู†ุง.
00:19
I have not slept in weeks.
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ู„ู… ุฃู†ู… ุทูˆุงู„ ุฃุณุงุจูŠุน.
00:21
Neil and I were sitting there comparing how little we've slept
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ู†ูŠู„ ูˆุฃู†ุง ูƒู†ุง ู†ุฌู„ุณ ูˆู†ุฑู‰ ูƒู… ู‡ูˆ ู†ูˆู…ู†ุง ู‚ู„ูŠู„
00:24
in anticipation for this. I've never been so nervous --
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ุชูˆู‚ุนุงู‹ ู„ู‡ุฐุง. ู„ู… ุฃูƒู† ู…ุชูˆุชุฑ ุจุดุฏุฉ ุฃุจุฏุงู‹
00:27
and I do this when I'm nervous, I just realized. (Laughter)
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ูˆุฃู†ุง ุฃูุนู„ ู‡ุฐุง ูˆุฃู†ุง ู…ุชูˆุชุฑุŒ ู„ู‚ุฏ ุฃุฏุฑูƒุช ุฐู„ูƒ ุงู„ุขู†.
00:31
So, I'm going to talk about sort of what we did at this organization
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ุฅุฐุงู‹ุŒ ุณุฃุชุญุฏุซ ุนู…ู‘ุง ูุนู„ู†ุงู‡ ููŠ ู‡ุฐู‡ ุงู„ู…ู†ุธู…ุฉ
00:35
called 826 Valencia, and then I'm going to talk
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ุงู„ุชูŠ ุชุณู…ู‰ 826 ูุงู„ู†ุณูŠุงุŒ ูˆุจุนุฏ ุฐู„ูƒ ุณุฃุชุญุฏุซ
00:37
about how we all might join in and do similar things.
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ุญูˆู„ ูƒูŠู ูŠู…ูƒู†ู†ุง ุฌู…ูŠุนุงู‹ ุงู„ู…ุดุงุฑูƒุฉ ูˆูุนู„ ุฃุดูŠุงุก ู…ุดุงุจู‡ุฉ.
00:40
Back in about 2000, I was living in Brooklyn,
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ุณุงุจู‚ุงู‹ ุญูˆุงู„ูŠ ุนุงู… 2000ุŒ ูƒู†ุช ุฃุนูŠุด ููŠ ุจุฑูˆูƒู„ูŠู†
00:44
I was trying to finish my first book,
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ูƒู†ุช ุฃุญุงูˆู„ ุฅู†ู‡ุงุก ูƒุชุงุจูŠ ุงู„ุงูˆู„
00:47
I was wandering around dazed every day
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ูƒู†ุช ุฃุชุฌูˆู„ ูˆุญุงู„ุฉ ุงู„ุฐู‡ูˆู„ ุชู†ุชุงุจู†ูŠ ูƒู„ ูŠูˆู…
00:49
because I wrote from 12 a.m. to 5 a.m.
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ู„ุฃู†ู†ูŠ ูƒุชุจุช ู…ู† ุงู„ุณุงุนุฉ 12 ู…ู†ุชุตู ุงู„ู„ูŠู„ ูˆุญุชู‰ ุงู„ุฎุงู…ุณุฉ ุตุจุงุญุงู‹
00:51
So I would walk around in a daze during the day.
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ู„ุฐุง ูƒู†ุช ุฃุชุฌูˆู„ ูˆุฃู†ุง ู…ุตุงุจ ุจุงู„ุฏูˆุงุฑ ุฎู„ุงู„ ุงู„ูŠูˆู….
00:54
I had no mental acuity to speak of during the day, but I had flexible hours.
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ู„ู… ูŠูƒู† ู„ุฏูŠ ุงู„ู‚ูˆุฉ ุงู„ุนู‚ู„ูŠุฉ ู„ุฃุชุญุฏุซ ุฎู„ุงู„ ุงู„ูŠูˆู…ุŒ ู„ูƒู† ุณุงุนุงุช ุงู„ุนู…ู„ ูƒุงู†ุช ู…ุฑู†ุฉ.
01:02
In the Brooklyn neighborhood that I lived in, Park Slope,
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ููŠ ุงู„ุญูŠ ุงู„ุฐูŠ ุณูƒู†ุชู‡ ููŠ ุจุฑูˆูƒู„ูŠู†ุŒ ุจุงุฑูƒ ุณู„ูˆุจุŒ
01:05
there are a lot of writers --
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ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ูƒูุชุงุจ
01:07
it's like a very high per capita ratio
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ุฃู†ู‡ุง ู†ุณุจุฉ ุณูƒุงู†ูŠุฉ ุนุงู„ูŠุฉ
01:09
of writers to normal people.
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ู…ู† ุงู„ูƒุชุงุจ ุงู„ู‰ ุงู„ู†ุงุณ ุงู„ุนุงุฏูŠูŠู†.
01:11
Meanwhile, I had grown up around a lot of teachers.
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ููŠ ู‡ุฐู‡ ุงู„ุฃุซู†ุงุกุŒ ู„ู‚ุฏ ุชุฑุนุฑุช ูˆุณุท ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู…ุนู„ู…ูŠู†.
01:16
My mom was a teacher, my sister became a teacher
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ูˆุงู„ุฏุชูŠ ูƒุงู†ุช ู…ุนู„ู…ุฉุŒ ุฃุฎุชูŠ ุฃุตุจุญุช ู…ุนู„ู…ุฉ
01:18
and after college so many of my friends went into teaching.
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ูˆุจุนุฏ ุงู„ุฌุงู…ุนุฉ ุงู„ุนุฏูŠุฏ ู…ู† ุฃุตุฏู‚ุงุฆูŠ ุฏุฎู„ูˆุง ู…ุฌุงู„ ุงู„ุชุฏุฑูŠุณ.
01:22
And so I was always hearing them talk about their lives
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ูˆู„ุฐุง ูƒู†ุช ุฏุงุฆู…ุงู‹ ุฃุณู…ุนู‡ู… ูŠุชุญุฏุซูˆู† ุนู† ุญูŠุงุชู‡ู…
01:25
and how inspiring they were,
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ูˆูƒูŠู ูƒุงู†ูˆุง ู…ูู„ู‡ู…ูŠู†ุŒ
01:27
and they were really sort of the most hard-working
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ูˆุฃู†ู‡ู… ุญู‚ุงู‹ ุฃูƒุซุฑ ู…ู† ูŠุนู…ู„ูˆู† ุจุฌุฏ
01:29
and constantly inspiring people I knew.
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ูˆุฏุงุฆู…ุงู‹ ู…ุง ูŠู‚ูˆู…ูˆู† ุจุฅู„ู‡ุงู… ุงู„ู†ุงุณ ุงู„ุฐูŠู† ุฃุนุฑูู‡ู….
01:31
But I knew so many of the things they were up against,
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ู„ูƒู†ูŠ ุนุฑูุช ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ุฃุดูŠุงุก ุงู„ุชูŠ ูƒุงู†ุช ุถุฏู‡ู…ุŒ
01:34
so many of the struggles they were dealing with.
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ู„ุฐุง ูุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู…ุนุงู†ุงุฉ ุงู„ุชูŠ ูƒุงู†ุช ุชูˆุฌู‡ู‡ู…
01:37
And one of them was that so many of my friends
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ูˆุฃุญุฏู‡ุง ูƒุงู†ุช ุฃู† ุงู„ูƒุซูŠุฑ ู…ู† ุฃุตุฏู‚ุงุฆูŠ
01:40
that were teaching in city schools were having trouble
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ุงู„ุฐูŠู† ูƒุงู†ูˆุง ูŠุฏุฑู‘ุณูˆู† ููŠ ู…ุฏุงุฑุณ ุงู„ู…ุฏูŠู†ุฉ ูƒุงู†ุช ุชูˆุงุฌู‡ู‡ู… ู…ุดุงูƒู„
01:43
with their students keeping up at grade level,
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ู…ุน ุชู„ุงู…ูŠุฐู‡ู… ููŠ ุงู„ุญูุงุธ ุนู„ู‰ ุฏุฑุฌุงุชู‡ู…ุŒ
01:46
in their reading and writing in particular.
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ููŠ ุงู„ู‚ุฑุงุกุฉ ูˆุงู„ูƒุชุงุจุฉ ุชุญุฏูŠุฏุงู‹.
01:49
Now, so many of these students had come from households
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ุงู„ุขู†ุŒ ุงู„ูƒุซูŠุฑ ู…ู† ุฃุคู„ุฆูƒ ุงู„ุชู„ุงู…ูŠุฐ ุฌุงุกูˆุง ู…ู† ุฃุณุฑ
01:51
where English isn't spoken in the home,
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ู„ุง ุชุชุญุฏุซ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ููŠ ุจูŠูˆุชู‡ู…ุŒ
01:53
where a lot of them have different special needs,
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ุญูŠุซ ู„ุฏู‰ ุงู„ูƒุซูŠุฑูˆู† ู…ู†ู‡ู… ุฅุญุชูŠุงุฌุงุช ุฎุงุตุฉ ู…ุฎุชู„ูุฉ
01:57
learning disabilities. And of course they're working in schools
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ู…ุนูˆู‚ุงุช ุชุนู„ู…. ูˆุจุงู„ุทุจุน ู‡ู… ูŠุนู…ู„ูˆู† ููŠ ุงู„ู…ุฏุงุฑุณ
02:01
which sometimes and very often are under-funded.
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ุงู„ุชูŠ ููŠ ูƒุซูŠุฑ ู…ู† ุงู„ุฃุญูŠุงู† ุชุนุงู†ูŠ ู…ู† ู‚ู„ุฉ ุงู„ุชู…ูˆูŠู„.
02:04
And so they would talk to me about this and say,
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ูˆู„ุฐุง ูุฃู†ู‡ู… ูŠุชุญุฏุซูˆู† ุญูˆู„ ู‡ุฐุง ูˆูŠู‚ูˆู„ูˆู†
02:06
"You know, what we really need is just more people,
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"ุชุนุฑูุŒ ู…ุง ู†ุญุชุงุฌู‡ ูู‚ุท ู‡ูˆ ุงู„ู…ุฒูŠุฏ ู…ู† ุงู„ู†ุงุณุŒ
02:08
more bodies, more one-on-one attention,
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ู…ุฒูŠุฏ ู…ู† ุงู„ุฃุฌุณุงุฏุŒ ุงู„ู…ุฒูŠุฏ ู…ู† ุฅู†ุชุจุงู‡ ุดุฎุต- ู„ุดุฎุต ุขุฎุฑ
02:11
more hours, more expertise from people
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ุงู„ู…ุฒูŠุฏ ู…ู† ุงู„ุณุงุนุงุชุŒ ุฎุจุฑุฉ ุฃูƒุซุฑ ู…ู† ุงู„ู†ุงุณ
02:14
that have skills in English and can work with these students one-on-one."
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ุงู„ุฐูŠู† ู„ุฏูŠู‡ู… ู…ู‡ุงุฑุงุช ููŠ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ูˆุจู…ุณุชุทุงุนู‡ู… ุงู„ุนู…ู„ ู…ุน ุฃุคู„ุฆูƒ ุงู„ุชู„ุงู…ูŠุฐ ูˆุงุญุฏ-ู„ูˆุงุญุฏ."
02:19
Now, I would say, "Well, why don't you just work with them one-on-one?"
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ุงู„ุขู†ุŒ ุฃู‚ูˆู„ุŒ " ุญุณู†ุงู‹ุŒ ู„ู…ุงุฐุง ู„ุง ุชุนู…ู„ูˆู† ู…ุนู‡ู… ูˆุงุญุฏ-ู„ูˆุงุญุฏุŸ"
02:22
And they would say, "Well, we have five classes of 30 to 40 students each.
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ููŠู‚ูˆู„ูˆู†: ู„ุฏูŠู†ุง ุฎู…ุณุฉ ุตููˆู ูƒู„ ู…ู†ู‡ุง 30 ุงู„ู‰ 40 ุชู„ู…ูŠุฐุงู‹.
02:26
This can lead up to 150, 180, 200 students a day.
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ู‡ุฐุง ู‚ุฏ ูŠู‚ูˆุฏ ู„ 150ุŒ 180ุŒ 200 ุชู„ู…ูŠุฐ ูŠูˆู…ูŠุงู‹.
02:30
How can we possibly give each student
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ูƒูŠู ูŠู…ูƒู†ู†ุง ุฅุนุทุงุก ูƒู„ ุชู„ู…ูŠุฐ
02:33
even one hour a week of one-on-one attention?"
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ุฅู†ุชุจุงู‡ ุญุชู‰ ุณุงุนุฉ ูˆุงุญุฏุฉ ุฃุณุจูˆุนูŠุงู‹ุŸ"
02:37
You'd have to greatly multiply the workweek and clone the teachers.
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ูŠุชูˆุฌุจ ุนู„ูŠู‡ ุถุฑุจ ุณุงุนุงุช ุงู„ุนู…ู„ ุงู„ุฃุณุจูˆุนูŠุฉ ูˆุฅุณุชู†ุณุงุฎ ุงู„ู…ุนู„ู…ูŠู†.
02:41
And so we started talking about this.
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ูˆู„ุฐุง ุจุฏุฃู†ุง ููŠ ุงู„ุญุฏูŠุซ ุญูˆู„ ู‡ุฐุง
02:44
And at the same time,
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ูˆููŠ ู†ูุณ ุงู„ูˆู‚ุชุŒ
02:46
I thought about this massive group of people I knew:
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ููƒู‘ุฑุช ููŠ ู…ุฌู…ูˆุนุฉ ู‡ุงุฆู„ุฉ ู…ู† ุงู„ู†ุงุณ ุงู„ุฐูŠู† ุฃุนุฑูู‡ู…:
02:48
writers, editors, journalists, graduate students,
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ูƒุชู‘ุงุจุŒ ู…ุญุฑุฑูŠู†ุŒ ุตุญููŠูŠู†ุŒ ุฏุฑุงุณุงุช ุนู„ูŠุงุŒ
02:52
assistant professors, you name it.
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ุฃุณุงุชุฐุฉ ุฌุงู…ุนูŠูŠู†ุŒ ุงู„ู‰ ุขุฎุฑู‡ ู…ู† ุงู„ุงุดุฎุงุต
02:54
All these people that had sort of flexible daily hours
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ู„ุฏู‰ ูƒู„ ุฃุคู„ุฆูƒ ุงู„ู†ุงุณ ู†ูˆุน ู…ู† ุณุงุนุงุช ุงู„ุนู…ู„ ุงู„ู…ุฑู†ุฉ
02:57
and an interest in the English word --
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ูˆุฅู‡ุชู…ุงู… ุจุงู„ูƒู„ู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ--
02:59
I hope to have an interest in the English language,
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ุฃุชู…ู†ู‰ ุฃู† ูŠูƒูˆู† ู„ุฏูŠ ุฅู‡ุชู…ุงู… ุจุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉุŒ
03:04
but I'm not speaking it well right now. (Laughter)
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ู„ูƒู†ูŠ ู„ุง ุฃุชุญุฏุซู‡ุง ุฌูŠุฏุงู‹ ุงู„ุขู†.
03:07
I'm trying. That clock has got me.
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ุงู†ู†ูŠ ุฃุญุงูˆู„, ุงู† ุงู„ูˆู‚ุช ูŠู…ุถูŠ
03:11
But everyone that I knew had an interest in the primacy of the written word
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ู„ูƒู† ุฃูŠ ุดุฎุต ุนุฑูุชู‡ ูƒุงู† ู„ุฏูŠู‡ ุฅู‡ุชู…ุงู… ุจุฃูˆู„ูˆูŠุฉ ุงู„ูƒู„ู…ุฉ ุงู„ู…ูƒุชูˆุจุฉ
03:16
in terms of nurturing a democracy, nurturing an enlightened life.
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ู…ู† ู†ุงุญูŠุฉ ุชุบุฐูŠุฉ ุงู„ุฏูŠู…ูˆู‚ุฑุงุทูŠุฉุŒ ูˆุฑุนุงูŠุฉ ุญูŠุงุฉ ู…ุณุชู†ูŠุฑุฉ.
03:20
And so they had, you know, their time
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ูˆู„ุฐุง ูƒุงู† ู„ุฏูŠู‡ู…ุŒ ูƒู…ุง ุชุนู„ู…ูˆู†ุŒ ูˆู‚ุชู‡ู…
03:23
and their interest, but at the same time
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ูˆุฅู‡ุชู…ุงู…ุงุชู‡ู…ุŒ ู„ูƒู† ููŠ ู†ูุณ ุงู„ูˆู‚ุช
03:26
there wasn't a conduit that I knew of in my community
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ู„ู… ูŠูƒู† ู‡ู†ุงูƒ ุทุฑูŠู‚ ุนุฑูุชู‡ ููŠ ู…ุฌุชู…ุนูŠ
03:30
to bring these two communities together.
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ู„ุฌู„ุจ ุชู„ูƒ ุงู„ู…ุฌุชู…ุนุงุช ุณูˆูŠุงู‹.
03:32
So when I moved back to San Francisco, we rented this building.
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ู„ุฐุง ุนู†ุฏู…ุง ุฃู†ุชู‚ู„ุช ู…ุฌุฏุฏุงู‹ ุงู„ู‰ ุณุงู† ูุฑุงู†ุณูŠุณูƒูˆุŒ ู‚ู…ู†ุง ุจุฅุณุชุฆุฌุงุฑ ู‡ุฐุง ุงู„ู…ุจู†ู‰.
03:36
And the idea was to put McSweeney's --
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ูˆุงู„ููƒุฑุฉ ูƒุงู†ุช ูˆุถุน ู…ุงูƒ ุณูˆูŠู†ูŠ--
03:40
McSweeney's Quarterly, that we published twice or three times a year,
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ู…ุฌู„ุฉ ู…ุงูƒ ุณูˆูŠู†ูŠ ุงู„ุชูŠ ู†ุดุฑู†ุงู‡ุง ู…ุฑุชูŠู† ุฃูˆ ุซู„ุงุซุฉ ู…ุฑุงุช ุณู†ูˆูŠุงู‹ุŒ
03:42
and a few other magazines --
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ูˆุจุนุถ ุงู„ู…ุฌู„ุงุช ุงู„ุฃุฎุฑู‰
03:44
we were going to move it into an office for the first time.
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ูƒู†ุง ุณู†ู‚ูˆู… ุจู†ู‚ู„ู‡ุง ุงู„ู‰ ู…ูƒุชุจ ู„ุฃูˆู„ ู…ุฑุฉ.
03:47
It used to be in my kitchen in Brooklyn.
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ู„ู‚ุฏ ูƒุงู†ุช ู‚ุงุจุนุฉ ููŠ ู…ุทุจุฎ ู…ู†ุฒู„ูŠ ููŠ ุจุฑูˆูƒู„ูŠู†.
03:49
We were going to move it into an office,
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ูƒู†ุง ุณู†ู†ู‚ู„ู‡ุง ุงู„ู‰ ู…ูƒุชุจุŒ
03:51
and we were going to actually share space with a tutoring center.
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ูˆู‚ุฏ ูƒู†ุง ููŠ ุงู„ูˆุงู‚ุน ุณู†ุชุดุงุฑูƒ ู…ุณุงุญุฉ ู…ุน ู…ุฑูƒุฒ ุงู„ุชุฏุฑูŠุณ.
03:54
So we thought, "We'll have all these writers and editors and everybody --
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ู„ุฐุง ูู‚ุฏ ููƒุฑู†ุงุŒ " ุณู†ุญุตู„ ุนู„ู‰ ูƒู„ ู‡ุคู„ุงุก ุงู„ูƒุชุงุจ ูˆุงู„ู…ุญุฑุฑูŠู† ูˆูƒู„ ุดุฎุต --
03:57
sort of a writing community -- coming into the office every day anyway,
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ู†ูˆุน ู…ู† ู…ุฌุชู…ุน ุงู„ูƒุชุงุจ ูŠุฃุชูŠ ุงู„ู‰ ู…ูƒุชุจ ูƒู„ ูŠูˆู… ุนู„ู‰ ุงูŠ ุญุงู„ุŒ
04:00
why don't we just open up
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ู„ู… ู„ุง ู†ูุชุญู‡
04:02
the front of the building for students to come in there after school,
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ุงู„ูˆุงุฌู‡ุฉ ุงู„ุฃู…ุงู…ูŠุฉ ู„ู„ู…ุจู†ู‰ ู„ูŠุฃุชูˆุง ู‡ู†ุงูƒ ุจุนุฏ ุงู„ู…ุฏุฑุณุฉ
04:04
get extra help on their written homework,
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ู„ู„ุญุตูˆู„ ุนู„ู‰ ู…ุฒูŠุฏ ู…ู† ุงู„ู…ุณุงุนุฏุฉ ููŠ ูˆุงุฌุจุงุชู‡ู… ุงู„ู…ุฏุฑุณูŠุฉ
04:06
so you have basically no border between these two communities?"
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ุจุญูŠุซ ุชุฎุชููŠ ุงู„ุญูˆุงุฌุฒ ุจูŠู† ู‡ุฐูŠู† ุงู„ู…ุฌุชู…ุนูŠู†ุŸ
04:10
So the idea was that we would be
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ุฅุฐุงู‹ ูƒุงู†ุช ุงู„ููƒุฑุฉ ู„ุชูƒูˆู†
04:14
working on whatever we're working on,
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ู†ุงุฌุญุฉ ุนู„ู‰ ุฃูŠ ุดุฆ ู†ุนู…ู„ ุนู„ูŠู‡
04:16
at 2:30 p.m. the students flow in and you put down what you're doing,
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ููŠ ุงู„ุณุงุนุฉ 2:30 ุณูŠุฃุชูŠ ุงู„ุชู„ุงู…ูŠุฐ ูˆุชุถุน ุฃู†ุช ู…ุง ุจูŠู† ูŠุฏูŠูƒ
04:18
or you trade, or you work a little bit later or whatever it is.
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ุฃูˆ ุงู„ุนู…ู„ ุงู„ุชุฌุงุฑูŠ ุฃูˆ ุชุนู…ู„ ุนู„ูŠู‡ ู„ุงุญู‚ุงู‹
04:21
You give those hours in the afternoon
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ูุฅู†ูƒ ุชู‚ุฏู… ู‡ุฐู‡ ุงู„ุณุงุนุงุช ุจุนุฏ ุงู„ุธู‡ุฑ
04:23
to the students in the neighborhood.
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ุงู„ู‰ ุงู„ุชู„ุงู…ูŠุฐ ููŠ ุงู„ุญูŠ.
04:25
So, we had this place, we rented it,
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ุฅุฐุงู‹ ุญุตู„ู†ุง ุนู„ู‰ ุงู„ู…ูƒุงู† ูˆุฅุณุชุฃุฌุฑู†ุงู‡
04:27
the landlord was all for it. We did this mural,
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ุตุงุญุจ ุงู„ุฃุฑุถ ู‚ุฏู…ู‡ุง ู„ู†ุง ูˆู‡ู†ุงูƒ ูƒุงู† ู‡ุฐุง ุงู„ุฌุฏุงุฑ
04:29
that's a Chris Ware mural, that basically explains the entire history
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ุฐู„ูƒ ุฌุฏุงุฑ ูƒุฑูŠุณ ูˆุงูŠุฑุŒ ูˆุฐู„ูƒ ููŠ ุงู„ุงุณุงุณ ูŠุดุฑุญ ูƒู„ ุชุงุฑูŠุฎ
04:33
of the printed word, in mural form -- it takes a long time
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ุงู„ูƒู„ู…ุฉ ุงู„ู…ุทุจูˆุนุฉ ุนู„ู‰ ุดูƒู„ ุฌุฏุงุฑ -- ุชุณุชุบุฑู‚ ุฒู…ู†ุง ุทูˆูŠู„ุง
04:35
to digest and you have to stand in the middle of the road.
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ู„ุชู‡ูุถู… ูˆูŠู†ุจุบูŠ ุนู„ูŠูƒ ุงู„ูˆู‚ูˆู ููŠ ู…ู†ุชุตู ุงู„ุทุฑูŠู‚.
04:39
So we rented this space.
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ู‹ ู„ู‚ุฏ ุฅุณุชุฃุฌุฑู†ุง ู‡ุฐู‡ ุงู„ู…ุณุงุญุฉ.
04:41
And everything was great except the landlord said,
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ูˆูƒุงู† ูƒู„ ุดุฆ ุนุธูŠู…ุง ุจุฅุณุชุซู†ุงุก ุฃู† ู…ุงู„ูƒ ุงู„ุฃุฑุถ ู‚ุงู„ุŒ
04:44
"Well, the space is zoned for retail; you have to come up with something.
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"ุญุณู†ุงู‹ุŒ ุฌุฒุก ู…ู† ุงู„ุฃุฑุถ ู…ุญุฌูˆุฒ ู„ู„ุชุฌุฒุฆุฉ. ูŠุฌุจ ุฃู† ุชุชูˆุตู„ูˆุง ู„ุญู„ ู…ุง."
04:46
You've gotta sell something.
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ุนู„ูŠูƒู… ุฃู† ุชุจูŠุนูˆุง ุดุฆ ู…ุง
04:48
You can't just have a tutoring center."
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ู„ุง ูŠู…ูƒู†ูƒู… ุงู„ุญุตูˆู„ ุนู„ู‰ ู…ุฑูƒุฒ ุชุฏุฑูŠุณ ูู‚ุท."
04:50
So we thought, "Ha ha! Really!"
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ู„ุฐุง ูู‚ุฏ ููƒุฑู†ุงุŒ " ู‡ุง ู‡ุง ุญู‚ุงู‹!
04:52
And we couldn't think of anything necessarily to sell,
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ูˆู„ู… ู†ุณุชุทุน ุงู„ุชููƒูŠุฑ ููŠ ุฃูŠ ุดุฆ ู„ุจูŠุนู‡
04:55
but we did all the necessary research.
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ู„ูƒู†ู†ุง ู‚ู…ู†ุง ุจูƒู„ ุงู„ุจุญูˆุซ ุงู„ู„ุงุฒู…ุฉ
04:57
It used to be a weight room, so there were rubber floors below,
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ู„ู‚ุฏ ูƒุงู†ุช ุบุฑูุฉ ู…ู…ุชู„ุฆุฉุŒ ูู‚ุฏ ูƒุงู†ุช ู‡ู†ุงูƒ ุฃุฑุถูŠุฉ ู…ุทุงุทูŠุฉ
05:00
acoustic tile ceilings and fluorescent lights.
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ุณู‚ูˆู ุงู„ู‚ุฑู…ูŠุฏ ุงู„ุตูˆุชูŠุฉุŒ ูˆู…ุตุงุจูŠุญ ุงู„ูู„ูˆุฑุณู†ุช.
05:03
We took all that down, and we found beautiful wooden floors,
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ุชุฎู„ุตู†ุง ู…ู† ูƒู„ ุฐู„ูƒุŒ ูˆูˆุถุนู†ุง ุฃุฑุถูŠุงุช ุฎุดุจูŠุฉ ุฌู…ูŠู„ุฉ
05:06
whitewashed beams and it had the look --
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ุญุฒู… ุจูŠุถุงุก
05:10
while we were renovating this place, somebody said,
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ุจูŠู†ู…ุง ูƒู†ุง ู†ุฑู…ู… ู‡ุฐุง ุงู„ู…ูƒุงู† ู‚ุงู„ ุฃุญุฏู‡ู…
05:12
"You know, it really kind of looks like the hull of a ship."
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"ุชุนุฑููˆู†ุŒ ุฅู†ู‡ุง ุญู‚ุงู‹ ุชุจุฏูˆ ูƒุฌุฒุก ู…ู† ุฌุณู… ุงู„ุณููŠู†ุฉ."
05:14
And we looked around and somebody else said,
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ูˆู†ุธุฑู†ุง ููŠ ุงู„ุฌูˆุงุฑ ูˆู‚ุงู„ ุดุฎุต ุขุฎุฑุŒ
05:18
"Well, you should sell supplies to the working buccaneer." (Laughter)
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"ุญุณู†ุงู‹ุŒ ูŠู†ุจุบูŠ ุนู„ูŠูƒ ุจูŠุน ุงู„ู„ูˆุงุฒู… ุงู„ู‰ ุงู„ุนุงู…ู„ ุจุงู„ู‚ุฑุตู†ุฉ"
05:21
And so this is what we did. So it made everybody laugh,
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ูˆูƒุงู† ู‡ุฐุง ู…ุง ูุนู„ู†ุงู‡. ู„ุฐุง ูู‚ุฏ ุฌุนู„ุช ุงู„ุฌู…ูŠุน ูŠุถุญูƒ
05:26
and we said, "There's a point to that.
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ูˆู‚ู„ู†ุง ู‡ู†ุงูƒ ููƒุฑุฉ ู…ู† ุฐู„ูƒ
05:29
Let's sell pirate supplies." This is the pirate supply store.
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ู„ู†ุจูŠุน ู„ูˆุงุฒู… ุงู„ู‚ุฑุตู†ุฉ. " ู‡ุฐุง ู…ุชุฌุฑ ู„ุจูŠุน ู…ุณุชู„ุฒู…ุงุช ุงู„ู‚ุฑุตู†ุฉ.
05:34
You see, this is sort of a sketch I did on a napkin.
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ุชุฑูˆู†ุŒ ู‡ุฐุง ู†ูˆุน ู…ู† ุงู„ู…ุฎุทุทุงุช ุงู„ุชูŠ ุฑุณู…ุชู‡ุง ุนู„ู‰ ู…ู†ุฏูŠู„
05:38
A great carpenter built all this stuff and you see,
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ู‚ุงู… ู†ุฌุงุฑ ุนุธูŠู… ุจุจู†ุงุก ูƒู„ ู‡ุฐู‡ ุงู„ุฃุดูŠุงุก
05:41
we made it look sort of pirate supply-like.
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ู„ู‚ุฏ ุฌุนู„ู†ุงู‡ุง ุชุจุฏูˆ ูƒู…ุฒูˆุฏ ู…ุณุชู„ุฒู…ุงุช ุงู„ู‚ุฑุตู†ุฉ
05:44
Here you see planks sold by the foot
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ุชุฑูˆู† ู‡ู†ุง ุฃู„ูˆุงุญ ู…ุจุงุนุฉ ุจูˆุงุณุทุฉ ุงู„ู‚ุฏู…
05:47
and we have supplies to combat scurvy.
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ูˆู„ุฏูŠู†ุง ู…ุณุชู„ุฒู…ุงุช ู„ู…ูƒุงูุญุฉ ุฏุงุก ุงู„ุงุณู‚ุฑุจูˆุท.
05:50
We have the peg legs there, that are all handmade and fitted to you.
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ูˆู„ุฏูŠู†ุง ุฃุฑุฌู„ ุงู„ุฎู†ุงุฒูŠุฑ ู‡ู†ุงูƒุŒ ูˆูƒู„ ู‡ุฐุง ู…ุตู†ูˆุน ูŠุฏูˆูŠุงู‹ ูˆู…ู†ุงุณุจุฉ
05:55
Up at the top, you see the eyepatch display,
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ูˆู‡ู†ุงูƒ ู„ู„ุฃุนู„ู‰ ุชุฑูˆู† ุงู„ุฑู‚ุนุฉ ุงู„ุชูŠ ุชู„ุจุณ ุนู„ู‰ ุงู„ุนูŠู†
05:58
which is the black column there for everyday use
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ุงู„ุฐูŠ ู‡ูˆ ุนู…ูˆุฏ ูุงุฑุบ ู‡ู†ุงูƒ ู„ู„ุฅุณุชุฎุฏุงู… ุงู„ูŠูˆู…ูŠุŒ
06:01
for your eyepatch, and then you have the pastel
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ุฑู‚ุนุฉ ุงู„ุนูŠู† ุซู… ู„ุฏูŠูƒ ุฃู„ูˆุงู† ุงู„ุจุงุณุชูŠู„
06:05
and other colors for stepping out at night --
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ูˆุฃู„ูˆุงู† ุฃุฎุฑู‰ ู„ู„ุฎุฑูˆุฌ ููŠ ุงู„ู„ูŠู„ --
06:07
special occasions, bar mitzvahs and whatever.
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ุงู„ู…ู†ุงุณุจุงุช ุงู„ุฎุงุตุฉุŒ ุดุฑูŠุท ู…ูŠุชุฒูุงู‡ุณ ูˆุฃูŠ ุดุฆ.
06:11
So we opened this place. And this is a vat
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ุฅุฐุงู‹ ูู‚ุฏ ูุชุญู†ุง ู‡ุฐุง ุงู„ู…ูƒุงู†. ูˆู‡ุฐุง ุจุฑู…ูŠู„
06:17
that we fill with treasures that students dig in.
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ุงู„ุฐูŠ ุณูŠู…ู„ู‰ุก ุจุงู„ูƒู†ูˆุฒ ุงู„ุชูŠ ุณูŠุจุญุซ ุนู†ู‡ุง ุงู„ุชู„ุงู…ูŠุฐ
06:19
This is replacement eyes in case you lose one.
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ู‡ุฐู‡ ุนูŠูˆู† ุฅุถุงููŠุฉ ููŠ ุญุงู„ุฉ ูู‚ุฏุช ูˆุงุญุฏุฉ.
06:23
These are some signs that we have all over the place:
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ู‡ุฐู‡ ุจุนุถ ุงู„ุนู„ุงู…ุงุช ุงู„ุชูŠ ู„ุฏูŠู†ุง ููŠ ูƒู„ ุงู„ู…ูƒุงู†:
06:26
"Practical Joking with Pirates."
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"ุงู„ู‡ุฒู„ ุงู„ุนู…ู„ูŠ ู…ุน ุงู„ู‚ุฑุงุตู†ุฉ."
06:29
While you're reading the sign, we pull a rope behind the counter
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ุจูŠู†ู…ุง ุชู‚ุฑุฃ ู‡ุฐู‡ ุงู„ุนู„ุงู…ุฉุŒ ู†ุณุญุจ ุงู„ุญุจู„ ุฎู„ู ุงู„ุนุฏุงุฏ
06:32
and eight mop heads drop on your head.
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ูˆุซู…ุงู†ูŠุฉ ุฑุคูˆุณ ู…ู…ุณุญุฉ ุชู‚ุน ุนู„ู‰ ุฑุฃุณูƒ.
06:36
That was just my one thing -- I said we had to have something that drops on people's heads.
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ูƒุงู† ุฐู„ูƒ ุฃุญุฏ ุงู„ุฃุดูŠุงุก ูู‚ุท -- ู‚ู„ุช ุฃู†ู‡ ูŠู†ุจุบูŠ ุฃู† ูŠูƒูˆู† ู„ุฏูŠู†ุง ุดุฆ ูŠู‚ุน ุนู„ู‰ ุฑุคูˆุณ ุงู„ู†ุงุณ.
06:40
It became mop heads. And this is the fish theater,
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ูˆู‡ูŠ ุฑุคูˆุณ ู…ู…ุงุณุญ. ูˆู‡ุฐุง ู…ุณุฑุญ ุงู„ุณู…ูƒุŒ
06:45
which is just a saltwater tank with three seats,
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ุงู„ุฐูŠ ู‡ูˆ ุชู†ูƒ ู…ุงุก ู…ุงู„ุญ ูู‚ุท ุจุซู„ุงุซุฉ ู…ู‚ุงุนุฏ
06:48
and then right behind it we set up this space,
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ุซู… ุนู„ู‰ ุงู„ุฎู„ู ุชู…ุงู…ุงู‹ ู†ุซุจุช ู‡ุฐู‡ ุงู„ู…ุณุงุญุฉ.
06:54
which was the tutoring center.
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ูˆุงู„ุชูŠ ู‡ูŠ ู…ุฑูƒุฒ ุงู„ุชุฏุฑูŠุณ
06:56
So right there is the tutoring center,
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ุฅุฐุงู‹ ู‡ู†ุงูƒ ุจุงู„ุถุจุท ูŠู‚ุน ู…ุฑูƒุฒ ุงู„ุชุฏุฑูŠุณ
06:58
and then behind the curtain were the McSweeney's offices,
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ุซู… ุฎู„ู ุฐู„ูƒ ู…ูƒุงุชุจ ู…ุงูƒ ุณูˆูŠู†ูŠ
07:00
where all of us would be working on the magazine and book editing and things like that.
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ุฌู…ูŠุนู†ุง ุณูŠุนู…ู„ ุนู„ู‰ ู…ุฌู„ุฉ ูˆุชุญุฑูŠุฑ ุงู„ูƒุชุจ ูˆู…ุซู„ ุฐู„ูƒ
07:03
The kids would come in --
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ุณูŠุฏุฎู„ ุงู„ุฃุทูุงู„
07:05
or we thought they would come in. I should back up.
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ุฃูˆ ุฃุนุชู‚ุฏู†ุง ุฃู†ู‡ู… ุณูŠุฏุฎู„ูˆุง. ูŠุฌุจ ุฃู† ุฃุชุฑุงุฌุน
07:07
We set the place up, we opened up, we spent months and months
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ุฌู‡ุฒู†ุง ุงู„ู…ูƒุงู†ุŒ ุฃูุชุชุญู†ุงู‡ุŒ ู‚ุถูŠู†ุง ุดู‡ูˆุฑ ูˆุดู‡ูˆุฑ
07:12
renovating this place.
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ู†ุฑู…ู… ุงู„ู…ูƒุงู†.
07:14
We had tables, chairs, computers, everything.
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ู„ุฏูŠู†ุง ุทุงูˆู„ุงุชุŒ ูƒุฑุงุณูŠุŒ ูƒู…ุจูŠูˆุชุฑุงุชุŒ ูƒู„ ุดุฆ.
07:17
I went to a dot-com auction at a Holiday Inn in Palo Alto
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ุฐู‡ุจุช ุงู„ู‰ ู…ุฒุงุฏ ุนู„ู‰ ุงู„ุฅู†ุชุฑู†ุช ููŠ ูู†ุฏู‚ ู‡ูˆู„ูŠุฏุงูŠ ุฅู† ููŠ ุจุงู„ูˆ ุฃู„ุชูˆ
07:21
and I bought 11 G4s with a stroke of a paddle.
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ูˆุฃุดุชุฑูŠุช 11 ูƒู…ุจูŠูˆุชุฑ G4 ู…ุน ู…ุถุงุฑุจ ู…ุฌุงุฏูŠู.
07:26
Anyway, we bought 'em, we set everything up and then we waited.
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ุฃุดุชุฑูŠู†ุงู‡ู…ุŒ ุฌู‡ุฒู†ุง ูƒู„ ุดุฆ ูˆุจุนุฏ ุฐู„ูƒ ุฃู†ุชุธุฑู†ุง
07:33
It was started with about 12 of my friends,
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ู„ู‚ุฏ ุจุฏุฃุช ู…ุน ุญูˆุงู„ูŠ 12 ู…ู† ุฃุตุฏู‚ุงุฆูŠุŒ
07:35
people that I had known for years that were writers in the neighborhood.
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ุฃู†ุงุณ ุนุฑูุชู‡ู… ู„ุณู†ูˆุงุช ูˆูƒู†ุง ูƒูุชุงุจ ููŠ ุงู„ุญูŠ
07:38
And we sat. And at 2:30 p.m. we put a sandwich board out on the front sidewalk
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ุฌู„ุณู†ุง ูˆููŠ ุงู„ุณุงุนุฉ 2:30 ูˆุถุนู†ุง ู„ูˆุญุฉ ุนู„ู‰ ุงู„ุฑุตูŠู ููŠ ุงู„ุฎุงุฑุฌ
07:42
and it just said, "Free Tutoring for Your English-Related
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ู…ูƒุชูˆุจ ุนู„ูŠู‡ุงุŒ " ุชุฏุฑูŠุณ ู…ุฌุงู†ูŠ ู„ู…ุง ูŠุชุนู„ู‚ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ "
07:45
and Writing-Related Needs -- Just Come In, It's All Free."
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ูˆุงู„ุฅุญุชูŠุงุฌุงุช ุงู„ู…ุชุนู„ู‚ุฉ ุจุงู„ูƒุชุงุจุฉ -- ูู‚ุท ุชุนุงู„ูˆุงุŒ ูƒู„ ุดุฆ ู…ุฌุงู†ูŠ."
07:48
And we thought, "Oh, they're going to storm the gates,
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ูˆู„ู‚ุฏ ุฃุนุชู‚ุฏู†ุงุŒ " ุฃูˆู‡ุŒ ุณูŠู‚ูˆู…ูˆู† ุจุนุตู ุงู„ุจูˆุงุจุงุชุŒ
07:51
they're gonna love it." And they didn't.
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ุณูŠุญุจูˆู†ู‡ุง." ูˆู„ู… ูŠุญุตู„ ุฐู„ูƒ.
07:54
And so we waited, we sat at the tables, we waited and waited.
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ูˆู„ุฐุง ูู‚ุฏ ุฃู†ุชุธุฑู†ุงุŒ ุฌู„ุณู†ุง ุนู„ู‰ ุงู„ุทุงูˆู„ุงุชุŒ ูˆุฃู†ุชุธุฑู†ุง.
07:57
And everybody was becoming very discouraged
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ุฃุตูŠุจ ุงู„ุฌู…ูŠุน ุจุฎูŠุจุฉ ุงู„ุฃู…ู„
08:00
because it was weeks and weeks that we waited, really, where nobody came in.
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ู„ุฃู†ู‡ุง ูƒุงู†ุช ุฃุณุงุจูŠุน ูˆุฃุณุงุจูŠุน ูˆู†ุญู† ู†ู†ุชุธุฑุŒ ุญูŠุซ ู„ู… ูŠุญุถุฑ ุฃุญุฏ
08:03
And then somebody alerted us to the fact
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ุซู… ู†ุจู‡ู†ุง ุดุฎุต ู…ุง ุงู„ู‰ ุญู‚ูŠู‚ุฉ
08:07
that maybe there was a trust gap,
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ุฃู†ู‡ ุฑุจู…ุง ู‡ู†ุงูƒ ูุฌูˆุฉ ููŠ ุงู„ุซู‚ุฉ
08:09
because we were operating behind a pirate supply store. (Laughter)
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ู„ุฃู†ู†ุง ูƒู†ุง ู†ุนู…ู„ ุฎู„ู ู…ุชุฌุฑ ู…ุณุชู„ุฒู…ุงุช ุงู„ู‚ุฑุตู†ุฉ
08:18
We never put it together, you know?
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ู„ู… ู†ุถุน ูƒู„ ุฐู„ูƒ ู…ุนุงู‹ุŒ ุชุนุฑููˆู†ุŸ
08:21
And so then, around that time, I persuaded a woman named Nineveh Caligari,
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ูˆุนู„ูŠู‡ุŒ ู‚ุฑุงุจุฉ ุฐู„ูƒ ุงู„ูˆู‚ุชุŒ ุฃู‚ู†ุนุช ุฅู…ุฑุฃุฉ ุชุณู…ู‰ ู†ูŠู†ูู‡ ูƒุงู„ูŠุบุงุฑูŠุŒ
08:29
a longtime San Francisco educator --
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ู…ุนู„ู…ุฉ ู‚ุฏูŠู…ุฉ ููŠ ุณุงู† ูุฑุงู†ุณูŠุณูƒูˆ
08:31
she was teaching in Mexico City,
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ูƒุงู†ุช ุชูุฏุฑู‘ุณ ููŠ ู…ุฏูŠู†ุฉ ู…ูƒุณูŠูƒูˆ
08:33
she had all the experience necessary,
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ู„ุฏูŠู‡ุง ูƒู„ ุงู„ุฎุจุฑุฉ ุงู„ู„ุงุฒู…ุฉ
08:35
knew everything about education,
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ุชุนุฑู ูƒู„ ุดุฆ ุญูˆู„ ุงู„ุชุนู„ูŠู…
08:37
was connected with all the teachers and community members in the neighborhood --
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ูˆูƒุงู†ุช ุนู„ู‰ ุชูˆุงุตู„ ู…ุน ูƒู„ ู…ุฌุชู…ุน ุงู„ู…ุนู„ู…ูŠู† ูˆุฃุนุถุงุก ุงู„ู…ุฌุชู…ุน ููŠ ุงู„ุญูŠ.
08:39
I convinced her to move up from Mexico City where she was teaching.
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ุฃู‚ู†ุนุชู‡ุง ุจุงู„ุฅู†ุชู‚ุงู„ ู…ู† ู…ุฏูŠู†ุฉ ู…ูƒุณูŠูƒูˆ ุญูŠุซ ูƒุงู†ุช ุชูุฏุฑู‘ุณ
08:41
She took over as executive director.
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ูˆุฃุฎุฐุช ุฏูˆุฑ ุงู„ู…ุฏูŠุฑ ุงู„ุชู†ููŠุฐูŠ.
08:43
Immediately, she made the inroads with the teachers
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ููŠ ุงู„ุญุงู„ุŒ ู‚ุงู…ุช ุจุงู„ุชูˆุงุตู„ ู…ุน ุงู„ู…ุนู„ู…ูŠู†
08:46
and the parents and the students and everything,
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ูˆุงู„ุขุจุงุก ูˆุงู„ุชู„ุงู…ูŠุฐ ูˆูƒู„ ุดุฆุŒ
08:49
and so suddenly it was actually full every day.
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ูุฌุฃุฉ ุฃุตุจุญ ุงู„ู…ูƒุงู† ู…ู…ุชู„ุฆ ูƒู„ ูŠูˆู…
08:51
And what we were trying to offer every day
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ูˆู…ุง ูƒู†ุง ู†ุญุงูˆู„ ุชู‚ุฏูŠู…ู‡ ูƒู„ ูŠูˆู…
08:53
was one-on-one attention.
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ูƒุงู† ุฅู†ุชุจุงู‡ ุดุฎุต ู„ุดุฎุต
08:55
The goal was to have a one-to-one ratio with every one of these students.
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ูƒุงู† ุงู„ู‡ุฏู ู‡ูˆ ุงู„ุญุตูˆู„ ุนู„ู‰ ู†ุณุจุฉ ุดุฎุต ู„ุดุฎุต ู…ุน ูƒู„ ู…ู† ู‡ุคู„ุงุก ุงู„ุชู„ุงู…ูŠุฐ.
08:57
You know, it's been proven
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ุชุนุฑููˆู†ุŒ ู„ู‚ุฏ ุชู… ุฅุซุจุงุช ุงู„ุฃู…ุฑ
08:59
that 35 to 40 hours a year with one-on-one attention,
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ุจุฃู† 35 ุงู„ู‰ 40 ุณุงุนุฉ ุณู†ูˆูŠุงู‹ ุจุฅู†ุชุจุงู‡ ุดุฎุต ู„ุดุฎุตุŒ
09:02
a student can get one grade level higher.
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ูŠุณุชุทูŠุน ุงู„ุชู„ู…ูŠุฐ ุงู„ุญุตูˆู„ ุนู„ู‰ ู…ุณุชูˆู‰ ุฃุนู„ู‰.
09:04
And so most of these students, English is not spoken in the home.
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ูˆู„ุฐุง ูู…ุนุธู… ู‡ุคู„ุงุก ุงู„ุชู„ุงู…ูŠุฐุŒ ู„ุง ูŠุชุญุฏุซูˆู† ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ููŠ ุจูŠูˆุชู‡ู….
09:07
They come there, many times their parents --
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ู„ู‚ุฏ ุฌุงุก ุงู„ูƒุซูŠุฑ ู…ู† ุฃู‡ุงู„ูŠ ุงู„ุฃุทูุงู„
09:09
you can't see it, but there's a church pew
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ู„ุง ูŠู…ูƒู†ูƒู… ุฑุคูŠุชู‡ุงุŒ ู„ูƒู† ู‡ู†ุงูƒ ู…ู‚ุงุนุฏ ุงู„ูƒู†ูŠุณุฉ
09:11
that I bought in a Berkeley auction right there --
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ุงู„ุชูŠ ุฃุดุชุฑูŠุชู‡ุง ู…ู† ู…ุฒุงุฏ ุจูŠุฑูƒู„ูŠ ู‡ู†ุงูƒ --
09:13
the parents will sometimes watch while their kids are being tutored.
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ูŠุฑุงู‚ุจ ุงู„ุขุจุงุก ุจุนุถ ุงู„ุฃุญูŠุงู† ุฃุซู†ุงุก ุชุฏุฑูŠุณ ุฃุทูุงู„ู‡ู….
09:16
So that was the basis of it,
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ุฅุฐุงู‹ ูƒุงู† ุฐู„ูƒ ุฃุณุงุณ ุงู„ุฃู…ุฑ
09:18
was one-on-one attention.
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ูƒุงู† ุฅู†ุชุจุงู‡ ุดุฎุต ู„ุดุฎุต.
09:20
And we found ourselves full every day with kids.
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ูˆูˆุฌุฏู†ุง ุฃู†ูุณู†ุง ู…ุดุบูˆู„ูŠู† ุจุดุฏุฉ ูƒู„ ูŠูˆู… ู…ุน ุงู„ุงุทูุงู„.
09:23
If you're on Valencia Street within those few blocks at around 2 p.m.,
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ุฅุฐุง ูƒู†ุช ููŠ ุดุงุฑุน ูุงู„ู†ุณูŠุง ู…ุน ุชู„ูƒ ุงู„ู…ุฑุจูˆุนุงุช ุงู„ู‚ู„ูŠู„ุฉ ุญูˆุงู„ูŠ ุงู„ุณุงุนุฉ 2:00ุŒ
09:27
2:30 p.m., you will get run over, often,
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2:30ุŒ ุณูŠุชู… ุฏู‡ุณูƒ ุŒ ุนุงุฏุฉุŒ
09:30
by the kids and their big backpacks, or whatever, actually running to this space,
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ุจูˆุงุณุทุฉ ุงู„ุฃุทูุงู„ ุฃูˆ ุญู‚ุงุฆุจู‡ู… ุงู„ูƒุจูŠุฑุฉุŒ ุฃูˆ ุฃูŠ ุดุฆุŒ ููŠ ุงู„ูˆุงู‚ุน ูŠุณุฑุนูˆู† ู„ู‡ุฐู‡ ุงู„ู…ุณุงุญุฉ.
09:33
which is very strange, because it's school, in a way.
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ุงู„ุฐูŠ ู‡ูˆ ุบุฑูŠุจ ุจุดุฏุฉุŒ ู„ุฃู†ู‡ุง ู…ุฏุฑุณุฉุŒ ุจุตูˆุฑุฉ ู…ุง.
09:37
But there was something psychological happening there
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ู„ูƒู† ู‡ู†ุงูƒ ุดุฆ ู†ูุณูŠ ูŠุญุฏุซ ู‡ู†ุงูƒ
09:41
that was just a little bit different.
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ูƒุงู† ุงู„ุฃู…ุฑ ู…ุฎุชู„ู ู‚ู„ูŠู„ุงู‹
09:43
And the other thing was, there was no stigma.
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ูˆุงู„ุดุฆ ุงู„ุขุฎุฑ ุฃู†ู‡ ู„ู… ูŠูƒู† ู‡ู†ุงูƒ ุนู„ุงู…ุฉ ูุงุฑู‚ุฉ ู„ู„ุฃุทูุงู„
09:45
Kids weren't going into the "Center-for-Kids-That-Need-More-Help,"
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ู„ู… ูŠูƒู† ุงู„ุฃุทูุงู„ ุฐุงู‡ุจูˆู† ุงู„ู‰ "ู…ุฑูƒุฒ ู„ู„ุฃุทูุงู„ ุงู„ุฐูŠู† ูŠุญุชุงุฌูˆู† ู„ู…ุฒูŠุฏ ู…ู† ุงู„ู…ุณุงุนุฏุฉ"
09:48
or something like that. It was 826 Valencia.
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ุฃูˆ ุดุฆ ู…ู† ู‡ุฐุง ุงู„ู‚ุจูŠู„. ู„ู‚ุฏ ูƒุงู†ุช 826 ูุงู„ู†ุณูŠุง
09:51
First of all, it was a pirate supply store, which is insane.
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ุจุงุฏุฆ ุฐูŠ ุจุฏุกุŒ ู„ู‚ุฏ ูƒุงู† ู…ุชุฌุฑ ู…ุณุชู„ุฒู…ุงุช ู‚ุฑุตู†ุฉุŒ ุงู„ุฐูŠ ู‡ูˆ ุฌู†ูˆู†ูŠ.
09:54
And then secondly, there's a publishing company in the back.
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ูˆุซุงู†ูŠุงู‹ุŒ ูƒุงู†ุช ู‡ู†ุงูƒ ุดุฑูƒุฉ ุทุจุงุนุฉ ููŠ ุงู„ุฎู„ู.
09:58
And so our interns were actually working
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ูˆู„ุฐุง ูƒุงู† ู…ุชุฏุฑุจูŠู†ุง ูŠุนู…ู„ูˆู† ููŠ ุงู„ูˆุงู‚ุน
10:00
at the same tables very often,
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ุนู„ู‰ ู†ูุณ ุงู„ุทุงูˆู„ุงุช ุจุตูˆุฑุฉ ุฏุงุฆู…ุฉุŒ
10:02
and shoulder-to-shoulder, computer-next-to-computer with the students.
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ูˆูƒุชู ู„ูƒุชูุŒ ูƒู…ุจูŠูˆุชุฑ ุจุฌุงู†ุจ ูƒู…ุจูŠูˆุชุฑ ู…ุน ุงู„ุชู„ุงู…ูŠุฐ.
10:05
And so it became a tutoring center --
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ูˆู„ุฐุง ุฃุตุจุญ ู…ุฑูƒุฒ ุชุฏุฑูŠุณ --
10:07
publishing center, is what we called it --
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ุณู…ูŠู†ุงู‡ ู…ุฑูƒุฒ ู†ุดุฑ
10:09
and a writing center.
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ูˆู…ุฑูƒุฒ ู„ู„ูƒุชุงุจุฉ.
10:11
They go in, and they might be working with a high school student
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ูŠุฏุฎู„ูˆู† ูˆุฑุจู…ุง ูŠุนู…ู„ูˆู† ู…ุน ุทู„ุงุจ ุซุงู†ูˆูŠุฉ ุนู„ูŠุง
10:13
actually working on a novel -- because we had very gifted kids, too.
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ููŠ ุงู„ูˆุงู‚ุน ูŠุนู…ู„ูˆู† ุนู„ู‰ ุฑูˆุงูŠุฉ -- ู„ุฃู† ู„ุฏูŠู†ุง ุจุนุถ ุงู„ุฃุทูุงู„ ุงู„ู…ูˆู‡ูˆุจูŠู† ุฌุฏุงู‹
10:16
So there's no stigma.
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ู„ุง ุชูˆุฌุฏ ุนู„ุงู…ุฉ ูุงุฑู‚ุฉ
10:18
They're all working next to each other. It's all a creative endeavor.
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ุฃู†ู‡ู… ูŠุนู…ู„ูˆู† ุฌู…ูŠุนุงู‹ ุจุฌุงู†ุจ ุจุนุถู‡ู… ุงู„ุจุนุถ. ;ูƒู„ู‡ุง ู…ุณุงุนูŠ ุฅุจุฏุงุนูŠุฉ.
10:20
They're seeing adults. They're modeling their behavior.
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ุฃู†ู‡ู… ูŠุดุงู‡ุฏูˆู† ุงู„ูƒุจุงุฑ. ุฃู†ู‡ู… ูŠุฌุณุฏูˆู† ุณู„ูˆูƒู‡ู….
10:22
These adults, they're working in their field.
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ู‡ุคู„ุงุก ุงู„ูƒุจุงุฑุŒ ูŠุนู…ู„ูˆู† ููŠ ู…ุฌุงู„ุงุชู‡ู….
10:25
They can lean over, ask a question of one of these adults
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ูŠู…ูƒู†ู‡ู… ุงู„ุชุนู„ู…ุŒ ูŠุณุฃู„ูˆู† ุฃูŠ ู…ู† ุฃุคู„ุฆูƒ ุงู„ูƒุจุงุฑ
10:28
and it all sort of feeds on each other.
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ุซู… ุฃู†ู‡ุง ุชู†ุชุดุฑ ุจูŠู†ู‡ู…
10:31
There's a lot of cross-pollination. The only problem,
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ู‡ู†ุงูƒ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุชู„ุงู‚ุญ. ุงู„ู…ุดูƒู„ุฉ ุงู„ูˆุญูŠุฏุฉุŒ
10:33
especially for the adults working at McSweeney's
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ุฎุตูˆุตุงู‹ ู„ู„ูƒุจุงุฑ ุงู„ุฐูŠู† ูŠุนู…ู„ูˆู† ููŠ ู…ุงูƒ ุณูˆูŠู†ูŠ
10:36
who hadn't necessarily bought into all of this when they signed up,
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ุงู„ุฐูŠู† ู„ู… ูŠุดุงุฑูƒูˆุง ุจุงู„ุถุฑูˆุฑุฉ ููŠ ูƒู„ ู‡ุฐุง ุนู†ุฏู…ุง ุฌุงุกูˆุงุŒ
10:39
was that there was just the one bathroom. (Laughter)
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ูƒุงู†ุช ู‡ูŠ ุฃู† ู‡ู†ุงูƒ ุญู…ุงู… ูˆุงุญุฏ ูู‚ุท.
10:43
With like 60 kids a day, this is a problem.
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ู…ุน ุญูˆุงู„ูŠ 60 ุทูู„ุงู‹ ูŠูˆู…ูŠุงู‹ุŒ ู‡ุฐู‡ ู…ุดูƒู„ุฉ.
10:46
But you know, there's something about the kids finishing their homework
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ู„ูƒู† ุชุนุฑููˆู†ุŒ ู‡ู†ุงูƒ ุดุฆ ุญูˆู„ ุงู„ุฃุทูุงู„ ุนู†ุฏู…ุง ูŠู†ุชู‡ูˆู† ู…ู† ูˆุงุฌุจุงุชู‡ู…
10:48
in a given day, working one-on-one, getting all this attention --
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ููŠ ูŠูˆู… ู…ุญุฏุฏุŒ ูŠุญุตู„ูˆู† ุนู„ู‰ ูƒู„ ุงู„ุฅู†ุชุจุงู‡ --
10:51
they go home, they're finished. They don't stall.
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ูŠุฐู‡ุจูˆู† ุงู„ู‰ ุจูŠูˆุชู‡ู…ุŒ ุฃู†ุชู‡ูˆุง. ู„ุง ูŠู…ุงุทู„ูˆู†ุŒ
10:54
They don't do their homework in front of the TV.
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ู„ุง ูŠู‚ูˆู…ูˆู† ุจูˆุงุฌุจุงุชู‡ู… ุฃู…ุงู… ุงู„ุชู„ูุงุฒ.
10:56
They're allowed to go home at 5:30 p.m., enjoy their family,
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ู…ุณู…ูˆุญ ู„ู‡ู… ุจุงู„ุฐู‡ุงุจ ุงู„ู‰ ุงู„ุจูŠุช ููŠ ุงู„ุณุงุนุฉ 5:30ุŒ ูˆุงู„ุฅุณุชู…ุชุงุน ู…ุน ุฃุณุฑุชู‡ู…ุŒ
10:59
enjoy other hobbies, get outside, play.
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ุงู„ุฅุณุชู…ุชุงุน ุจู‡ูˆุงูŠุงุชู‡ู…ุŒ ุงู„ุฎุฑูˆุฌ ูˆุงู„ู„ุนุจ.
11:02
And that makes a happy family.
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ูˆู‡ุฐุง ูŠุฌุนู„ ุงู„ุฃุณุฑุฉ ุณุนูŠุฏุฉ.
11:04
A bunch of happy families in a neighborhood is a happy community.
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ู…ุฌู…ูˆุนุฉ ู…ู† ุงู„ุฃุณุฑ ุงู„ุณุนูŠุฏุฉ ููŠ ุงู„ุญูŠ ููŠ ู…ุฌุชู…ุน ุณุนูŠุฏ.
11:07
A bunch of happy communities tied together is a happy city and a happy world.
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ู…ุฌู…ูˆุนุฉ ู…ู† ุงู„ู…ุฌุชู…ุนุงุช ุงู„ุณุนูŠุฏุฉ ู…ุชุฑุงุจุทุฉ ู…ุนุงู‹ ู‡ูŠ ู…ุฏูŠู†ุฉ ุณุนูŠุฏุฉ ูˆุนุงู„ู… ุณุนูŠุฏ.
11:10
So the key to it all is homework! (Laughter) (Applause)
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ุฅุฐุงู‹ ู…ูุชุงุญ ูƒู„ ุฐู„ูƒ ู‡ูˆ ุงู„ูˆุงุฌุจ!
11:15
There you have it, you know -- one-on-one attention.
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ู‡ู†ุงูƒ ุณุชุญุตู„ ุนู„ูŠู‡ -- ุฅู†ุชุจุงู‡ ุดุฎุต ู„ุดุฎุต.
11:19
So we started off with about 12 volunteers,
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ุฅุฐุงู‹ ูู‚ุฏ ุจุฏุฃู†ุง ุจุญูˆุงู„ูŠ 12 ู…ุชุทูˆุนุŒ
11:21
and then we had about 50,
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ุซู… ุชุญุตู„ู†ุง ุนู„ู‰ ุญูˆุงู„ูŠ 50.
11:23
and then a couple hundred.
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ุซู… ุนุฏุฉ ู…ุฆุงุช.
11:25
And we now have 1,400 volunteers on our roster.
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ูˆุงู„ุขู† ู„ุฏูŠู†ุง 1400 ู…ุชุทูˆุน ุนู„ู‰ ุฌุฏูˆู„ ุฃุนู…ุงู„ู†ุง.
11:28
And we make it incredibly easy to volunteer.
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ูˆู†ุฌุนู„ ุงู„ุงู…ุฑ ุณู‡ู„ ุจุดุฏุฉ ู„ู„ู…ุชุทูˆุน.
11:30
The key thing is, even if you only have a couple of hours a month,
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ุงู„ุดุฆ ุงู„ู…ู‡ู… ุงู†ู‡ ุญุชู‰ ู„ูˆ ูƒุงู† ู„ุฏูŠูƒ ุณุงุนุงุช ู…ุญุฏูˆุฏุฉ ูƒู„ ุดู‡ุฑ
11:33
those two hours shoulder-to-shoulder,
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ุชู„ูƒ ุงู„ุณุงุนุชูŠู† ูƒุชู ู„ูƒุชู
11:35
next to one student, concentrated attention,
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ุจุฌุงู†ุจ ุชู„ู…ูŠุฐ ูˆุงุญุฏุŒ ุฅู†ุชุจุงู‡ ู…ุฑูƒู‘ุฒ
11:37
shining this beam of light on their work,
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ุดุนุงุน ุณุงุทุน ู…ู† ุงู„ุถูˆุก ุนู„ู‰ ุฃุนู…ุงู„ู‡ู…
11:40
on their thoughts and their self-expression,
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ุนู„ู‰ ุฃููƒุงุฑู‡ู… ูˆุชุนุจูŠุฑู‡ู… ุนู† ุฃู†ูุณู‡ู…
11:43
is going to be absolutely transformative,
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ุณุชูƒูˆู† ู†ู‚ุทุฉ ุชุญูˆู„ ู…ุทู„ู‚ุฉ
11:45
because so many of the students have not had that ever before.
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ู„ุฃู† ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ุทู„ุงุจ ู„ู… ุชุชุญ ู„ู‡ู… ู‡ุฐู‡ ุงู„ูุฑุตุฉ ู…ู† ู‚ุจู„
11:48
So we said, "Even if you have two hours one Sunday every six months,
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ู„ุฐุง ูู‚ุฏ ู‚ู„ู†ุงุŒ " ุญุชู‰ ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุณุงุนุชูŠู† ูŠูˆู… ุงู„ุงุญุฏ ูƒู„ 6 ุฃุดู‡ุฑุŒ
11:52
it doesn't matter. That's going to be enough."
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ูุงู„ุฃู…ุฑ ู„ุง ูŠู‡ู…. ุณูŠูƒูˆู† ู‡ุฐุง ูƒุงููŠุงู‹
11:54
So that's partly why the tutor corps grew so fast.
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ูƒุงู† ุฐู„ูƒ ุณุจุจ ู†ู…ูˆ ุฌูˆู‡ุฑ ุงู„ุชุฏุฑูŠุณ ุจุณุฑุนุฉ
11:56
Then we said, "Well, what are we
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ุซู… ู‚ู„ู†ุง ุญุณู†ุงู‹
11:58
going to do with the space during the day,
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ู…ุงุฐุง ุณู†ู‚ูˆู… ุจูุนู„ู‡ ุจุงู„ู…ุณุงุญุฉ ุฎู„ุงู„ ุงู„ูŠูˆู…
12:00
because it has to be used before 2:30 p.m.?"
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ู„ุฃู†ู‡ ูŠุฌุจ ุฅุณุชุฎุฏุงู…ู‡ ู‚ุจู„ ุงู„ุณุงุนุฉ 2:30ุŸ
12:02
So we started bringing in classes during the day.
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ู„ุฐุง ูู‚ุฏ ุจุฏุฃู†ุง ุจุงู„ุชุฌู…ุน ููŠ ุงู„ูุตูˆู„ ุฎู„ุงู„ ุงู„ูŠูˆู…
12:04
So every day, there's a field trip where they together create a book --
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ุฅุฐุงู‹ ูƒู„ ูŠูˆู… ู‡ู†ุงูƒ ุฑุญู„ุฉ ู…ูŠุฏุงู†ูŠุฉ ุญูŠุซ ูŠุชุฌู…ุนูˆู† ู„ุตู†ุน ูƒุชุงุจ
12:07
you can see it being typed up above.
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ูŠู…ูƒู†ูƒู… ุฑุคูŠุชู‡ ูŠุทุจุน ู‡ู†ุงูƒ ููŠ ุงู„ุฃุนู„ู‰
12:09
This is one of the classes getting way too excited about writing.
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ู‡ุฐุง ุฃุญุฏ ุงู„ูุตูˆู„ ูŠุตุจุญ ุฃูƒุซุฑ ุฅุซุงุฑุฉ ุญูˆู„ ุงู„ูƒุชุงุจุฉ
12:14
You just point a camera at a class,
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ุนู†ุฏู…ุง ุชูˆุฌู‘ู‡ ุงู„ูƒุงู…ูŠุฑุง ู†ุญูˆ ุฃูŠ ูุตู„
12:16
and it always looks like this.
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ุฏุงุฆู…ุงู‹ ูŠุจุฏูˆ ู‡ูƒุฐุง
12:18
So this is one of the books that they do.
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ุฅุฐุงู‹ ู‡ุฐุง ุฃุญุฏ ุงู„ูƒุชุจ ุงู„ุชูŠ ูŠู‚ูˆู…ูˆู† ุจู‡ุง
12:21
Notice the title of the book,
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ุฅู†ุชุจู‡ูˆุง ู„ุนู†ูˆุงู† ุงู„ูƒุชุงุจ
12:23
"The Book That Was Never Checked Out: Titanic."
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" ุงู„ูƒุชุงุจ ุงู„ุฐูŠ ู„ู… ูŠุชู… ุฅุณุชุนุงุฑุชู‡ ุฃุจุฏุงู‹: ุชุงูŠุชุงู†ูŠูƒ
12:27
And the first line of that book is, "Once there was a book named Cindy
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ูˆุฃูˆู„ ุณุทุฑ ููŠ ุฐู„ูƒ ุงู„ูƒุชุงุจ ู‡ูˆ ุจู…ุฌุฑุฏ ูˆุฌูˆุฏ ูƒุชุงุจ ูŠุณู…ู‰ ูƒูŠู†ุฏูŠ
12:34
that was about the Titanic."
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ูุงู†ู‡ ุญูˆู„ ุชุงูŠุชุงู†ูŠูƒ
12:37
So, meanwhile, there's an adult in the back typing this up,
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ุฅุฐุงู‹ ููŠ ู‡ุฐู‡ ุงู„ุฃุซู†ุงุก ู‡ู†ุงูƒ ุดุฎุต ููŠ ุงู„ุฎู„ู ูŠุทุจุน ู‡ุฐุง
12:40
taking it completely seriously, which blows their mind.
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ูŠุฃุฎุฐ ุงู„ุงู…ุฑ ุนู„ู‰ ู…ุญู…ู„ ุงู„ุฌุฏ ุงู„ุฐูŠ ูŠูุฌู‘ุฑ ุทุงู‚ุงุช ุนู‚ูˆู„ู‡ู…
12:43
So then we still had more tutors to use.
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ุฅุฐุงู‹ ูู…ุง ูŠุฒุงู„ ู„ุฏูŠู†ุง ู…ุฏุฑุณูŠู† ุฃูƒุซุฑ ู„ู†ุณุชุฎุฏู…ู‡ู…
12:46
This is a shot of just some of the tutors during one of the events.
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ู‡ุฐู‡ ู„ู‚ุทุฉ ู„ุจุนุถ ุงู„ู…ุฏุฑุณูŠู† ุฎู„ุงู„ ุฃุญุฏ ุงู„ู…ู†ุงุณุจุงุช
12:50
The teachers that we work with --
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ุงู„ู…ุนู„ู…ูŠู† ุงู„ุฐูŠู† ู†ุนู…ู„ ู…ุนู‡ู…
12:52
and everything is different to teachers -- they tell us what to do.
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ูˆูƒู„ ุดุฆ ู…ุฎุชู„ู ุจุงู„ู†ุณุจุฉ ู„ู„ู…ุนู„ู…ูŠู† ูŠุฎุจุฑูˆู†ู†ุง ู…ุงุฐุง ู†ูุนู„
12:55
We went in there thinking,
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ุจุฏุฃู†ุง ุจุงู„ุชููƒูŠุฑ
12:57
"We're ultimately, completely malleable. You're going to tell us.
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ู†ุญู† ุฃุณุงุณุงู‹ ู…ุฑู†ูŠู† ู„ู„ุบุงูŠุฉ, ุณุชู‚ูˆู…ูˆู† ุจุฅุฎุจุงุฑู†ุง
12:58
The neighborhood's going to tell us, the parents are going to tell us.
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ุงู„ุขุจุงุก ุณูŠู‚ูˆู…ูˆุง ุจุฅุฎุจุงุฑู†ุง
13:00
The teachers are going to tell us how we're most useful."
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ุณูŠู‚ูˆู… ุงู„ู…ุนู„ู…ูˆู† ุจุฅุฎุจุงุฑู†ุง ูƒู… ู†ุญู† ู…ููŠุฏูŠู†
13:02
So then they said, "Why don't you come into the schools?
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ุซู… ุนู†ุฏู‡ุง ู‚ุงู„ูˆุงุŒ" ู„ู…ุงุฐุง ู„ุง ุชุฃุชูˆู† ุงู„ู‰ ุงู„ู…ุฏุฑุณุฉุŸ
13:05
Because what about the students that wouldn't come to you,
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ู…ุงุฐุง ุนู† ุงู„ุชู„ุงู…ูŠุฐ ุงู„ุฐูŠู† ู„ุง ูŠุฃุชูˆู† ุฅู„ูŠูƒู…
13:08
necessarily, who don't have really active parents that are bringing them in,
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ู‡ู… ุชุญุฏูŠุฏุง ุงู„ุฐูŠู† ู„ูŠุณ ู„ุฏูŠู‡ู… ุขุจุงุก ู†ุดูŠุทูŠู† ู„ุฌู„ุจู‡ู…
13:11
or aren't close enough?" So then we started saying,
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ุฃูˆ ู„ูŠุณูˆุง ู…ู‚ุฑุจูŠู† ุจู…ุง ูŠูƒููŠุŸ ุนู†ุฏู‡ุง ุจุฏุฃู†ุง ุจุงู„ู‚ูˆู„
13:13
"Well, we've got 1,400 people on our tutor roster.
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ุญุณู†ุงู‹ ู„ุฏูŠู†ุง 1400 ุดุฎุต ุนู„ู‰ ุฌุฏูˆู„ ุฃุนู…ุงู„ ุงู„ุชุฏุฑูŠุณ
13:16
Let's just put out the word." A teacher will say,
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ูู„ู†ุนู„ู† ุฃู† ุงู„ู…ุฏุฑุณ ุณูŠู‚ูˆู„:
13:18
"I need 12 tutors for the next five Sundays.
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ุฃุญุชุงุฌ ู„ 12 ู…ุนู„ู…ุงู‹ ู„ู„ุฎู…ุณุฉ ุฃุณุงุจูŠุน ุงู„ู‚ุงุฏู…ุฉ
13:21
We're working on our college essays. Send them in."
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ู†ุญู† ู†ุนู…ู„ ุนู„ู‰ ู…ู‚ุงู„ุงุช ููŠ ุงู„ูƒู„ูŠุฉ "ุฃุฑุณู„ู‡ู… ู„ู†ุง"
13:24
So we put that out on the wire: 1,400 tutors.
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ุฅุฐุงู‹ ูู‚ุฏ ูˆุถุนู†ุง ูƒู„ ุฐู„ูƒ ููŠ ุงู„ุญุณุจุงู† 1400 ู…ุนู„ู…
13:26
Whoever can make it signs up. They go in about a half an hour before the class.
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ูƒู„ ู…ู† ูŠุณุชุทูŠุน ุงู„ู…ุดุงุฑูƒุฉ ูŠุดุงุฑูƒ ุจุญูˆุงู„ูŠ ุณุงุนุฉ ูˆู†ุตู ู‚ุจู„ ู…ูˆุนุฏ ุงู„ุฏุฑุณ
13:29
The teacher tells them what to do,
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ูŠุฎุจุฑู‡ู… ุงู„ู…ุนู„ู…ูˆู† ุจู…ุง ูŠู†ุจุบูŠ ุนู„ูŠู‡ู… ูุนู„ู‡
13:31
how to do it, what their training is, what their project is so far.
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ูƒูŠู ูŠู‚ูˆู…ูˆู† ุจู‡ุŒ ู…ุง ู‡ูˆ ุชุฏุฑูŠุจู‡ู… ูˆู…ุง ู‡ูˆ ู…ุดุฑูˆุนู‡ู… ุญุชู‰ ุงู„ุขู†
13:33
They work under the teacher's guide,
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ูŠุนู…ู„ูˆู† ุชุญุช ุฅุดุฑุงู ุงู„ู…ุนู„ู…
13:35
and it's all in one big room.
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ูˆูƒู„ ู‡ุฐุง ููŠ ู‚ุงุนุฉ ูˆุงุญุฏุฉ ูƒุจูŠุฑุฉ
13:37
And that's actually the brunt of what we do is,
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ูˆู‡ุฐุง ููŠ ุงู„ูˆุงู‚ุน ู…ุง ุฃุฑุฏู†ุง ุฃู† ู†ู‚ูˆู… ุจู‡
13:39
people going straight from their workplace, straight from home,
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ุงู„ู†ุงุณ ูŠุฐู‡ุจูˆู† ู…ุจุงุดุฑุฉ ู…ู† ุฃู…ุงูƒู† ุนู…ู„ู‡ู… ุฃูˆ ู…ุจุงุดุฑุฉ ู…ู† ู…ู†ุงุฒู„ู‡ู…ุŒ
13:41
straight into the classroom and
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ู…ุจุงุดุฑุฉ ุงู„ู‰ ุงู„ูุตูˆู„ ุงู„ุฏุฑุงุณูŠุฉ
13:43
working directly with the students.
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ูŠุนู…ู„ูˆู† ุจุดูƒู„ ู…ุจุงุดุฑ ู…ุน ุงู„ุชู„ุงู…ูŠุฐ
13:45
So then we're able to work with thousands and thousands of more students.
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ุฅุฐุงู‹ ุจู…ู‚ุฏูˆุฑู†ุง ุงู„ุนู…ู„ ู…ุน ุขู„ุงู„ุงู ูˆุขู„ุงู„ุงู ุงู„ุชู„ุงู…ูŠุฐ
13:49
Then another school said, "Well, what if we
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ุซู… ู‚ุงู„ุช ู…ุฏุฑุณุฉ ุฃุฎุฑู‰ ุญุณู†ุงู‹ ู…ุงุฐุง ู„ูˆ ุฃู†ู†ุง
13:51
just give you a classroom and you can staff it all day?"
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ู‚ุฏู…ู†ุง ู„ูƒู… ูุตูˆู„ ูˆู„ูƒู… ุฃู† ุชุดุบู„ูˆู‡ุง ุทูˆุงู„ ุงู„ูŠูˆู…ุŸ
13:54
So this is the Everett Middle School Writers' Room,
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ุฅุฐุงู‹ ู‡ุง ู‡ูŠ ู‚ุงุนุฉ ู…ุฏุฑุณุฉ ุฅูŠูุฑูŠุช ุงู„ู…ุชูˆุณุทุฉ ู„ู„ูƒุชุงุจุŒ
13:57
where we decorated it in buccaneer style.
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ุญูŠุซ ู‚ู…ู†ุง ุจุชุตู…ูŠู…ู‡ุง ุจุฃุณู„ูˆุจ ุงู„ู‚ุฑุตุงู†
13:59
It's right off the library. And there we serve
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ุงู†ู‡ุง ุฃู…ุงู… ุงู„ู…ูƒุชุจุฉ ูˆู‡ู†ุงูƒ ู†ู‚ูˆู…
14:01
all 529 kids in this middle school.
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ุจุฎุฏู…ุฉ ุงู„ 529 ุทูู„ุงู‹ ููŠ ู‡ุฐู‡ ุงู„ู…ุฏุฑุณุฉ ุงู„ู…ุชูˆุณุทุฉ
14:03
This is their newspaper, the "Straight-Up News,"
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ู‡ุฐู‡ ุฌุฑูŠุฏุชู‡ู… : ุฃุฎุจุงุฑ ุณุชุฑุงูŠุช ุฃุจ
14:06
that has an ongoing column from Mayor Gavin Newsom
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ูˆู„ู‡ุง ุนู…ูˆุฏ ุฏุงุฆู… ู…ู† ุนู…ุฏุฉ ุฌุงููŠู† ู†ูŠูˆุณูˆู…
14:09
in both languages -- English and Spanish.
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ุจุงู„ู„ุบุชูŠู† ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ูˆุงู„ุฃุณุจุงู†ูŠุฉ
14:12
So then one day Isabel Allende wrote to us and said,
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ุซู… ููŠ ุฃุญุฏ ุงู„ุฃูŠุงู… ูƒุชุจุช ู„ู†ุง ุฅูŠุฒุงุจูŠู„ ุงู„ุงู†ุฏูŠ ูˆู‚ุงู„ุช
14:17
"Hey, why don't you assign a book with high school students?
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ู‡ุงู‰ุŒ ู„ู… ู„ุง ุชุนูŠู†ูˆุง ูƒุชุงุจุงู‹ ู„ุทู„ุงุจ ุงู„ุซุงู†ูˆูŠุฉ ุงู„ุนู„ูŠุงุŸ
14:20
I want them to write about how to achieve peace in a violent world."
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ุฃุฑูŠุฏู‡ู… ุฃู† ูŠูƒุชุจูˆุง ุญูˆู„ ูƒูŠููŠุฉ ุชุญู‚ูŠู‚ ุงู„ุณู„ุงู… ููŠ ู…ู†ุงุทู‚ ุงู„ุนู†ู ููŠ ุงู„ุนุงู„ู…
14:24
And so we went into Thurgood Marshall High School,
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ูˆู„ุฐุง ุฐู‡ุจู†ุง ู„ู…ุฏุฑุณุฉ ุซูˆุฑู‚ูˆูˆุฏ ู…ุงุฑุดุงู„ ุงู„ุซุงู†ูˆูŠุฉ
14:26
which is a school that we had worked with on some other things,
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ุงู„ุชูŠ ุนู…ู„ู†ุง ู…ุนู‡ุง ุนู„ู‰ ุจุนุถ ุงู„ุฃุดูŠุงุก ุงู„ุฃุฎุฑู‰
14:29
and we gave that assignment to the students.
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ูˆู‚ู…ู†ุง ุจุชุนูŠูŠู† ุฐู„ูƒ ุงู„ูˆุงุฌุจ ู„ู„ุทู„ุงุจ
14:32
And we said, "Isabel Allende is going to read all your essays at the end.
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ูˆู‚ู„ู†ุงุŒ " ุณุชู‚ุฑุฃ ุฅูŠุฒุงุจูŠู„ ุฃู„ุงู†ุฏูŠ ูƒู„ ูƒุชุงุจุงุชูƒู… ููŠ ุงู„ู†ู‡ุงูŠุฉ.
14:35
She's going to publish them in a book.
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ูˆุณุชู‚ูˆู… ุจู†ุดุฑู‡ุง ููŠ ูƒุชุงุจ
14:37
She's going to sponsor the printing of this book in paperback form.
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ูˆุณุชู‚ูˆู… ุจุฏุนู… ุชูƒุงู„ูŠู ุทุจุงุนุฉ ุงู„ูƒุชุงุจ ุนู„ู‰ ุงู„ูˆุฑู‚
14:39
It's going to be available in all the bookstores in the Bay Area
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ูˆุณูŠูƒูˆู† ู…ุชูˆูุฑุงู‹ ููŠ ูƒู„ ุงู„ู…ูƒุชุจุงุช ููŠ ู…ู†ุทู‚ุฉ ุงู„ุฎู„ูŠุฌ
14:41
and throughout the world, on Amazon and you name it."
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ูˆููŠ ูƒู„ ุงู„ุนุงู„ู… ุนุจุฑ ู…ูˆู‚ุน ุฃู…ุงุฒูˆู† ูˆุจูƒู„ ุงู„ูˆุณุงุฆู„
14:44
So these kids worked harder
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ูˆู„ุฐุง ุนู…ู„ ุฃุคู„ุฆูƒ ุงู„ุฃุทูุงู„ ุจุฌุฏูŠุฉ ุฃูƒุซุฑ
14:46
than they've ever worked on anything in their lives,
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ุนู† ุฃูŠ ูˆู‚ุช ู…ุถู‰ ุทูˆุงู„ ุญูŠุงุชู‡ู…
14:48
because there was that outside audience,
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ุจุณุจุจ ูˆุฌูˆุฏ ุฌู…ู‡ูˆุฑ ุฎุงุฑุฌูŠ
14:50
there was Isabel Allende on the other end.
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ูƒุงู†ุช ู‡ู†ุงูƒ ุงูŠุฒุงุจูŠู„ ุฃู„ุงู†ุฏูŠ ููŠ ุงู„ู†ู‡ุงูŠุฉ
14:53
I think we had about 170 tutors that worked on this book with them
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ุฃุนุชู‚ุฏ ุฃู†ู‡ ูƒุงู† ู„ุฏูŠู†ุง 170 ุฃุณุชุงุฐ ุนู…ู„ูˆุง ู…ุนู‡ู… ููŠ ู‡ุฐุง ุงู„ูƒุชุงุจ
14:57
and so this worked out incredibly well.
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ูˆู„ุฐุง ูู‚ุฏ ู†ุฌุญ ู‡ุฐุง ุจุทุฑูŠู‚ุฉ ู…ุฐู‡ู„ุฉ
14:59
We had a big party at the end.
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ูˆูƒุงู† ู„ุฏูŠู†ุง ุญูู„ ูƒุจูŠุฑ ููŠ ุงู„ู†ู‡ุงูŠุฉ
15:01
This is a book that you can find anywhere. So that led to a series of these.
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ู‡ุฐุง ูƒุชุงุจ ูŠู…ูƒู†ูƒู… ุงู„ุญุตูˆู„ ุนู„ูŠู‡ ู…ู† ุฃูŠ ู…ูƒุงู† ูˆู‚ุงุฏ ู‡ุฐุง ู„ุณู„ุณู„ุฉ ู…ู† ุงู„ูƒุชุจ
15:04
You can see Amy Tan sponsored the next one,
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ูŠู…ูƒู†ูƒ ุฑุคูŠุฉ ุขู…ูŠ ุชุงู† ุชุฑุนู‰ ุงู„ูƒุชุงุจ ุงู„ุชุงู„ูŠ
15:06
"I Might Get Somewhere."
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" ุฑุจู…ุง ุฃุตู„ ู„ู…ูƒุงู† ู…ุง "
15:08
And this became an ongoing thing. More and more books.
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ูˆุฃุตุจุญ ู‡ุฐุง ุดูŠุฆุงู‹ ู…ุณุชู…ุฑุงู‹. ุงู„ู…ุฒูŠุฏ ูˆุงู„ู…ุฒูŠุฏ ู…ู† ุงู„ูƒุชุจ
15:11
Now we're sort of addicted to the book thing.
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ู†ุญู† ุงู„ุขู† ู†ูˆุน ู…ุง ู…ุฏู…ู†ูŠู† ุนู„ู‰ ููƒุฑุฉ ุงู„ูƒุชุจ ู‡ุฐู‡
15:14
The kids will work harder than they've ever worked in their life
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ุณูŠุนู…ู„ ุงู„ุงุทูุงู„ ุจุฌุฏ ุฃูƒุซุฑ ู…ู† ุฃูŠ ูˆู‚ุช ู…ุถู‰ ููŠ ุญูŠุงุชู‡ู…
15:17
if they know it's going to be permanent,
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ุฅุฐุง ุนุฑููˆุง ุฃู†ู‡ ุณูŠูƒูˆู† ุดูŠุฆุงู‹ ู…ุณุชู…ุฑุงู‹
15:19
know it's going to be on a shelf,
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ุนุฑููˆุง ุฃู†ู‡ ุณูŠูƒูˆู† ุนู„ู‰ ุงู„ุฑู
15:21
know that nobody can diminish what they've thought and said,
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ุนุฑููˆุง ุฃู†ู‡ ู„ุง ูŠู…ูƒู† ู„ุดุฎุต ุฃู† ูŠุจุฎุณ ุฃูŠ ุดุฆ ููƒุฑูˆุง ุจู‡ ูˆู‚ุงู„ูˆู‡
15:24
that we've honored their words, honored their thoughts
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ุฃู†ู†ุง ู‚ุฏู‘ุฑู†ุง ูƒู„ู…ุงุชู‡ู…ุŒ ู‚ุฏู‘ุฑู†ุง ุฃููƒุงุฑู‡ู…
15:26
with hundreds of hours of five drafts, six drafts --
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ู…ุน ู…ุฆุงุช ุงู„ุณุงุนุงุช ู…ู† ุฎู…ุณุฉ ู…ุดุงุฑูŠุนุŒ ุณุชุฉ ู…ุดุงุฑูŠุน--
15:28
all this attention that we give to their thoughts.
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ูƒู„ ู‡ุฐุง ุงู„ุฅู†ุชุจุงู‡ ุงู„ุฐูŠ ู†ูˆู„ูŠู‡ ู„ุฃููƒุงุฑู‡ู…
15:30
And once they achieve that level, once they've written at that level,
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ูˆุจู…ุฌุฑุฏ ุชุญู‚ูŠู‚ู‡ู… ู„ู‡ุฐุง ุงู„ู…ุณุชูˆู‰ุŒ ุจู…ุฌุฑุฏ ุฃู† ูƒุชุจูˆุง ุจุฐุงูƒ ุงู„ู…ุณุชูˆู‰
15:35
they can never go back.
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ู„ู† ูŠุชุฑุงุฌุนูˆุง ุจุชุงุชุงู‹
15:37
It's absolutely transformative.
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ุฃู†ู‡ ุฃู…ุฑ ุฅู†ุชู‚ุงู„ูŠ ุนู„ู‰ ุงู„ุฅุทู„ุงู‚
15:39
And so then they're all sold in the store. This is near the planks.
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ูˆุซู… ุจูŠุนุช ูƒู„ู‡ุง ููŠ ุงู„ู…ูƒุชุจุงุช. ู‡ุฐุง ุจุงู„ู‚ุฑุจ ู…ู† ุงู„ุฃู„ูˆุงุญ
15:41
We sell all the student books.
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ู†ุญู† ู†ุจูŠุน ูƒู„ ูƒุชุจ ุงู„ุทู„ุงุจ.
15:43
Where else would you put them, right?
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ูƒุฐู„ูƒ ุฃูŠู† ูŠู…ูƒู† ูˆุถุนู‡ุงุŒ ุญุณู†ุงู‹ุŸ
15:46
So we sell 'em, and then something weird had been happening
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ุฅุฐุงู‹ ู†ุญู† ู†ุจูŠุนู‡ุงุŒ ุซู… ุดุฆ ุบุฑูŠุจ ูƒุงู† ูŠุญุตู„
15:49
with the stores. The store, actually --
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ู…ุน ุงู„ู…ูƒุชุจุงุช. ุงู„ู…ูƒุชุจุฉุŒ ููŠ ุงู„ูˆุงู‚ุน--
15:52
even though we started out as just a gag -- the store actually made money.
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ุฑุบู…ุงู‹ ุนู† ุงู†ู†ุง ุจุฏุฃู†ุงู‡ุง ูƒู…ุฌุฑุฏ ู‡ููˆุฉ -- ุงู„ู…ูƒุชุจุฉ ููŠ ุงู„ูˆุงู‚ุน ุฌู†ุช ุฃู…ูˆุงู„ุงู‹.
15:57
So it was paying the rent.
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ู„ุฐุง ูƒุงู† ุงู„ู…ุงู„ ูŠุบุทูŠ ุงู„ุฅูŠุฌุงุฑ.
16:01
And maybe this is just a San Francisco thing --
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ูˆุฑุจู…ุง ู‡ุฐุง ุงู„ุดุฆ ู…ุชุนู„ู‚ ุจุณุงู† ูุฑุงู†ุณูŠุณูƒูˆ ูู‚ุท--
16:03
I don't know, I don't want to judge.
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ู„ุง ุฃุนุฑูุŒ ู„ุง ุฃุฑูŠุฏ ุงู„ุญูƒู….
16:05
But people would come in --
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ู„ูƒู† ูŠุฃุชูŠ ุงู„ู†ุงุณ --
16:07
and this was before the pirate movies and everything!
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ูˆูƒู„ ู‡ุฐุง ู‚ุจู„ ุฃูู„ุงู… ู‚ุฑุตู†ุฉ ูˆูƒู„ ุดุฆ!
16:09
It was making a lot of money. Not a lot of money,
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ูƒุงู†ุช ุชุฏู‘ุฑ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู…ุงู„. ู„ูŠุณ ุงู„ูƒุซูŠุฑุŒ
16:12
but it was paying the rent, paying a full-time staff member there.
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ู„ูƒู†ู‡ ูŠุบุทูŠ ุงู„ุฅูŠุฌุงุฑุŒ ูˆูƒุฐู„ูƒ ุชูƒุงู„ูŠู ุงู„ู…ุนู„ู…ูŠู† ุงู„ุฏุงุฆู…ูŠู† ู‡ู†ุงูƒ
16:14
There's the ocean maps you can see on the left.
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ู‡ู†ุงูƒ ุฎุงุฑุทุฉ ู„ู„ู…ุญูŠุทุงุช ูŠู…ูƒู†ูƒู… ุฑุคูŠุชู‡ุง ุนู„ู‰ ุงู„ูŠุณุงุฑ
16:16
And it became a gateway to the community.
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ูˆู‚ุฏ ุฃุตุจุญุช ุจูˆุงุจุฉ ู„ู„ู…ุฌุชู…ุน
16:20
People would come in and say, "What the --?
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ูŠุฃุชูŠ ุงู„ู†ุงุณ ูˆูŠู‚ูˆู„ูˆุงุŒ "ู…ุง ู‡ูˆ...ุŸ
16:22
What is this?" I don't want to swear on the web. (Laughter)
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ู…ุง ู‡ุฐุงุŸ ู„ุง ุฃุฑูŠุฏ ุงู„ู‚ุณู… ุนู„ู‰ ุงู„ุดุจูƒุฉ
16:28
Is that a rule? I don't know.
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ู‡ู„ ู‡ุฐู‡ ู‚ุงุนุฏุฉุŸ ู„ุง ุฃุนุฑู
16:31
They would say, "What is this?"
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ูŠู‚ูˆู„ูˆู†ุŒ " ู…ุง ู‡ุฐุงุŸ"
16:34
And people would come in and learn more about it.
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ูˆูŠุฃุชูŠ ุงู„ู†ุงุณ ูˆูŠุชุนู„ู…ูˆู† ุฃูƒุซุฑ ุนู†ู‡ุง
16:38
And then right beyond -- there's usually a little chain there --
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ุซู… ุฎู„ูู‡ุง ุชู…ุงู…ุงู‹-- ู‡ู†ุงูƒ ููŠ ุงู„ุนุงุฏุฉ ุณู„ุณู„ุฉ ุตุบูŠุฑุฉ ู‡ู†ุงูƒ--
16:41
right beyond, they would see the kids being tutored.
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ุจุงู„ุฎู„ู ู…ุจุงุดุฑุฉุŒ ุจุฅู…ูƒุงู†ู‡ู… ุฑุคูŠุฉ ุงู„ุฃุทูุงู„ ูŠุชู… ุชุฏุฑูŠุณู‡ู…
16:43
This is a field trip going on. And so they would be shopping,
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ู‡ุฐู‡ ุฑุญู„ุฉ ู…ูŠุฏุงู†ูŠุฉ ุฌุงุฑูŠุฉ. ูˆู„ู‡ุฐุง ูŠูƒูˆู†ูˆุง ููŠ ุชุณูˆู‚ู‡ู…ุŒ
16:45
and they might be more likely to buy some lard,
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ูˆุฑุจู…ุง ู…ู† ุงู„ู…ุฑุฌุญ ุฃู†ู‡ู… ูŠุฑูŠุฏูˆู† ุดุฑุงุก ุจุนุถ ุดุญู… ุงู„ุฎู†ุฒูŠุฑุŒ
16:47
or millet for their parrot, or, you know, a hook,
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ุฃูˆ ุฏุฎู† ู„ู„ุจุจุบุงุกุŒ ุฃูˆ ุชุนู„ู…ูˆู†ุŒ ุฎุทุงูุŒ
16:50
or hook protector for nighttime, all of these things we sell.
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ุฃูˆ ุญุงู…ูŠ ุงู„ุฎุทุงู ู„ู„ุฃูˆู‚ุงุช ุงู„ู„ูŠู„ูŠุฉุŒ ู†ุจูŠุน ูƒู„ ู‡ุฐู‡ ุงู„ุฃุดูŠุงุก
16:53
So the store actually did really well.
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ุนู…ู„ ุงู„ู…ุชุฌุฑ ุจุตูˆุฑุฉ ุฌูŠุฏุฉ ููŠ ุงู„ูˆุงู‚ุน
16:56
But it brought in so many people --
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ู„ูƒู†ู‡ ุฌู„ุจ ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู†ุงุณ
16:58
teachers, donors, volunteers, everybody --
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ุงู„ู…ุนู„ู…ูˆู†ุŒ ุงู„ู…ุชุจุฑุนูˆู†ุŒ ุงู„ู…ุชุทูˆุนูˆู†ุŒ ูƒู„ ุดุฎุต
16:59
because it was street level. It was open to the public.
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ู„ุฃู†ู‡ ูƒุงู† ุนู„ู‰ ู…ุณุชูˆู‰ ุงู„ุดุงุฑุน. ูƒุงู† ู…ุชุงุญุง ู„ู„ุนุงู…ุฉ
17:01
It wasn't a non-profit buried, you know, on the 30th floor
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ู„ู… ูŠูƒู† ุฑุจุญูŠุฉ ู…ุฏููˆู†ุฉุŒ ุชุนู„ู…ูˆู†ุŒ ููŠ ุงู„ุทุงุจู‚ ุงู„ุซู„ุงุซูŠู†
17:03
of some building downtown. It was right in the neighborhood
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ุฃูˆ ู…ุจู†ู‰ ู…ุง ููŠ ูˆุณุท ุงู„ู…ุฏูŠู†ุฉ. ูƒุงู† ููŠ ูˆุณุท ุงู„ุญูŠ ุงู„ุฐูŠ ูƒุงู† ูŠุฎุฏู…ู‡
17:06
that it was serving, and it was open all the time to the public.
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ูƒุงู† ู…ูุชูˆุญุงู‹ ุทูˆุงู„ ุงู„ูˆู‚ุช ู„ู„ุฌู…ู‡ูˆุฑ.
17:09
So, it became this sort of weird, happy accident.
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ู„ุฐุงุŒ ุฃุตุจุญ ู†ูˆุนุงู‹ ู…ุง ุบุฑูŠุจุงู‹ุŒ ุตุฏูุฉ ุณุนูŠุฏุฉ
17:12
So all the people I used to know in Brooklyn, they said,
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ุฅุฐุงู‹ ูƒู„ ุงู„ู†ุงุณ ุงู„ุฐูŠู† ุนุฑูุชู‡ู… ููŠ ุจุฑูˆูƒู„ูŠู†ุŒ ู‚ุงู„ูˆุง
17:14
"Well, why don't we have a place like that here?"
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"ุญุณู†ุงู‹ุŒ ู„ู… ู„ุง ู†ุญุตู„ ุนู„ู‰ ู…ูƒุงู† ูƒู‡ุฐุง ู‡ู†ุงุŸ"
17:16
And a lot of them had been former educators
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ูˆูƒุงู† ุงู„ูƒุซูŠุฑูŠู† ู…ู†ู‡ู… ู…ุนู„ู…ูŠู† ุณุงุจู‚ูŠู†
17:18
or would-be educators, so they combined
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ุฃูˆ ุณูŠูƒูˆู†ูˆุง ู…ุนู„ู…ูŠู†ุŒ ู„ุฐุง ูู‚ุฏ ุฅุฌุชู…ุนูˆุง
17:20
with a lot of local designers, local writers,
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ู…ุน ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู…ุตู…ู…ูŠู† ุงู„ู…ุญู„ูŠูŠู†ุŒ ุงู„ูƒูุชู‘ุงุจ ุงู„ู…ุญู„ูŠูŠู†
17:22
and they just took the idea independently
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ูˆุฃุฎุฐูˆุง ุงู„ููƒุฑุฉ ุจุตูˆุฑุฉ ู…ุณุชู‚ู„ุฉ
17:24
and they did their own thing.
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ูˆู‚ุงู…ูˆุง ุจุชู†ููŠุฐู‡ุง ุนู„ู‰ ุทุฑูŠู‚ุชู‡ู…
17:26
They didn't want to sell pirate supplies.
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ู„ู… ูŠุฑุบุจูˆุง ููŠ ุจูŠุน ู…ุณุชู„ุฒู…ุงุช ู‚ุฑุตู†ุฉ
17:28
They didn't think that that was going to work there.
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ู„ู… ูŠุนุชู‚ุฏูˆุง ุฃู† ุงู„ุฃู…ุฑ ุณูŠู†ุฌุญ ู‡ู†ุงูƒ
17:31
So, knowing the crime-fighting community in New York,
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ู„ุฐุงุŒ ุจู…ุนุฑูุฉ ู…ุฌุชู…ุน ู…ูƒุงูุญุฉ ุงู„ุฌุฑูŠู…ุฉ ููŠ ู…ุฏูŠู†ุฉ ู†ูŠูˆูŠูˆุฑูƒ
17:34
they opened the Brooklyn Superhero Supply Company.
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ุฃูุชุชุญูˆุง ุดุฑูƒุฉ ุจุฑูˆูƒู„ูŠู† ู„ุชุฒูˆูŠุฏ ุงู„ุฃุจุทุงู„ ุงู„ุฎุงุฑู‚ูŠู†
17:37
This is Sam Potts' great design that did this.
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ูˆู‡ุฐุง ุชุตู…ูŠู… ุณุงู… ุจูˆุชุณ ุงู„ุนุธูŠู… ุงู„ุฐูŠ ุฃู†ุฌุฒ ู‡ุฐุง
17:40
And this was to make it look sort of like one of those
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ูˆูƒุงู† ู‡ุฐุง ู„ุฌุนู„ู‡ุง ุชุจุฏูˆ ูƒูˆุงุญุฏุฉ ู…ู† ู‡ุฐู‡
17:42
keysmith's shops that has to have every service
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ู…ุชุงุฌุฑ ูƒูŠ ุณู…ูŠุซ ุงู„ุชูŠ ู„ุฏูŠู‡ุง ูƒู„ ุงู„ุฎุฏู…ุงุช
17:44
they've ever offered, you know, all over there.
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ูŠู…ูƒู†ู‡ู… ุชู‚ุฏูŠู…ู‡ุงุŒ ุชุนู„ู…ูˆู†ุŒ ูƒู„ ุดุฆ ู‡ู†ุงูƒ
17:47
So they opened this place. Inside, it's like a Costco
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ุฅุฐุงู‹ ูู‚ุฏ ุฃูุชุชุญูˆุง ู‡ุฐุง ุงู„ู…ูƒุงู†, ู…ู† ุฏุงุฎู„ ุดุจูŠู‡ ุจูƒูˆุณุชุงูƒูˆ
17:49
for superheroes -- all the supplies in kind of basic form.
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ู„ู„ุฃุจุทุงู„ ุงู„ุฎุงุฑู‚ูŠู†-- ูƒู„ ู‡ุฐู‡ ุงู„ู…ุณุชู„ุฒู…ุงุช ุนู„ู‰ ุดูƒู„ ุฅุญุชูŠุงุฌุงุช ุฃุณุงุณูŠุฉ.
17:53
These are all handmade.
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ู‡ุฐู‡ ู…ุตู†ูˆุนุฉ ูŠุฏูˆูŠุงู‹.
17:55
These are all sort of repurposed other products, or whatever.
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ู‡ุฐู‡ ุฃู†ูˆุงุน ู…ู† ุฅุนุงุฏุฉ ุฅุณุชุฎุฏุงู… ู„ู…ู†ุชุฌุงุช ุฃุฎุฑู‰
17:58
All the packaging is done by Sam Potts.
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ูƒู„ ุงู„ุชุนุจุฆุฉ ุฃู†ุฌุฒู‡ุง ุณุงู… ุจูˆุชุณ
18:00
So then you have the villain containment unit,
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ุซู… ุชุญุตู„ ุนู„ู‰ ูˆุญุฏุฉ ุฅุญุชูˆุงุก ุงู„ุฃุดุฑุงุฑ
18:03
where kids put their parents. You have the office.
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ุญูŠุซ ูŠุถุน ุงู„ุฃุทูุงู„ ุขุจุงุฆู‡ู…. ูŠูˆุฌุฏ ุงู„ู…ูƒุชุจ.
18:05
This is a little vault -- you have to put your product in there,
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ู‡ุฐุง ู‚ุจูˆ ุตุบูŠุฑ-- ุชุถุน ู…ู†ุชุฌูƒ ู‡ู†ุงูƒ
18:09
it goes up an electric lift
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ูŠุฐู‡ุจ ู„ุฃุนู„ู‰ ุจุงู„ุฑุงูุน ุงู„ูƒู‡ุฑุจุงุฆูŠ
18:11
and then the guy behind the counter tells you
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ุซู… ูŠู‚ูˆู… ุงู„ุดุฎุต ุฎู„ู ุงู„ุนุฏุงุฏ ูŠุฎุจุฑูƒ
18:13
that you have to recite the vow of heroism,
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ุฃู†ู‡ ูŠู†ุจุบูŠ ุนู„ูŠูƒ ู‚ุฑุงุกุฉ ู‚ุณู… ุงู„ุจุทูˆู„ุฉ
18:16
which you do, if you want to buy anything. And it limits, really, their sales.
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ุงู„ุฐูŠ ุชูุนู„ู‡ ุฅุฐุง ูƒู†ุช ุชุฑูŠุฏ ุดุฑุงุก ุฃูŠ ุดุฆ ูˆู‡ุฐุง ูŠู‚ู„ู„ ู…ู† ู…ุจูŠุนุงุชู‡ู… ููŠ ุงู„ุญู‚ูŠู‚ุฉ
18:20
Personally, I think it's a problem.
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ุดุฎุตูŠุงู‹ุŒ ุฃุนุชู‚ุฏ ุฃู†ู‡ุง ู…ุดูƒู„ุฉ
18:22
Because they have to do it hand on heart and everything.
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ู„ุฃู†ู‡ ูŠู†ุจุบูŠ ุนู„ูŠู‡ู… ูุนู„ู‡ุง ุจุฃู…ุงู†ุฉ ูˆุตุฏู‚
18:24
These are some of the products. These are all handmade.
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ู‡ุฐู‡ ุจุนุถ ุงู„ู…ู†ุชุฌุงุช, ู…ุตู†ูˆุนุฉ ูŠุฏูˆูŠุงู‹
18:30
This is a secret identity kit.
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ู‡ุฐู‡ ุนู„ุจุฉ ู‡ูˆูŠุฉ ุณุฑูŠุฉ
18:32
If you want to take on the identity of Sharon Boone,
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ุฅุฐุง ุฃุฑุฏุช ุฃู† ุชุชู‚ู…ุต ุดุฎุตูŠุฉ ุดุงุฑูˆู† ุจูˆู†ูŠ
18:34
one American female marketing executive
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ุงู„ู…ุฏูŠุฑุฉ ุงู„ุชู†ููŠุฐูŠุฉ ุฃุญุฏู‰ ุงู„ู†ุณุงุก ุงู„ุงู…ุฑูŠูƒูŠุงุช
18:36
from Hoboken, New Jersey. It's a full dossier
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ู…ู† ู‡ูˆุจูˆูƒูŠู†ุŒ ู†ูŠูˆ ุฌูŠุฑุณูŠ. ุฃู†ู‡ุง ู…ู„ู ูƒุงู…ู„
18:38
on everything you would need to know about Sharon Boone.
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ุญูˆู„ ูƒู„ ุดุฆ ุณุชุญุชุงุฌู‡ ู„ู…ุนุฑูุฉ ุงู„ู…ุฒูŠุฏ ุญูˆู„ ุดุงุฑูˆู† ุจูˆู†ูŠ
18:40
So, this is the capery where you get fitted for your cape,
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ูˆู‡ุฐุง ุญูŠุซ ูŠู…ูƒู† ุงู† ูŠุชู… ุชูุตู„ูŠู‡ุง ุนู„ู‰ ุฑุฃุณูƒ
18:45
and then you walk up these three steel-graded steps
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ุซู… ุชุตุนุฏ ุซู„ุงุซุฉ ุฏุฑุฌุงุช ู…ุตู†ูˆุนุฉ ู…ู† ุงู„ุณุชูŠูŠู„
18:47
and then we turn on three hydraulic fans
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ุซู… ู†ุฏูŠุฑ ุซู„ุงุซุฉ ู…ุฑุงูˆุญ ู‡ูŠุฏุฑูˆู„ูŠูƒูŠุฉ
18:50
from every side and then you can see the cape in action.
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ู…ู† ูƒู„ ุฌุงู†ุจ ูˆุจุนุฏู‡ุง ูŠู…ูƒู†ูƒ ุฑุคูŠุฉ ุงู„ุฑุฏุงุก
18:53
There's nothing worse than, you know,
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ู„ุง ูŠูˆุฌุฏ ุดุฆ ุฃุณูˆุฃ ู…ู† ู‡ุฐุงุŒ ุชุนู„ู…ูˆู†ุŒ
18:55
getting up there and the cape is bunching up or something like that.
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ุจุงู„ูˆุตูˆู„ ู„ู‡ุฐู‡ ุงู„ู†ู‚ุทุฉ ูˆูŠู†ุชูุฎ ุงู„ุฑุฏุงุก ุฃูˆ ุดุฆ ู…ู† ู‡ุฐุง ุงู„ู‚ุจูŠู„.
19:00
So then, the secret door --
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ุซู… ุจุนุฏ ุฐู„ูƒุŒ ุงู„ุจุงุจ ุงู„ุณุฑูŠ --
19:03
this is one of the shelves you don't see
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ู‡ุฐู‡ ุฃุญุฏ ุงู„ุฃุฑูู ุงู„ุชูŠ ู„ุง ุชุฑูˆู†ู‡ุง
19:05
when you walk in, but it slowly opens.
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ู„ุงุญุธูˆุง ุนู†ุฏู…ุง ุชู…ุดูŠ ุชุฌุงู‡ู‡ุง ุชูุชุญ ุจุจุทุก.
19:07
You can see it there in the middle next to all the grappling hooks.
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ูŠู…ูƒู†ูƒู… ุฑุคูŠุชู‡ุง ู‡ู†ุง ููŠ ุงู„ูˆุณุท ุจุฌุงู†ุจ ุงู„ุฎุทุงูุงุช ุงู„ู…ุชู…ุงุณูƒุฉ
19:09
It opens and then this is the tutoring center in the back. (Applause)
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ุฃู†ู‡ ูŠูุชุญ ุซู… ู‡ุฐุง ู‡ูˆ ู…ุฑูƒุฒ ุงู„ุชุฏุฑูŠุณ ููŠ ุงู„ุฎู„ููŠุฉ
19:12
So you can see the full effect!
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ูŠู…ูƒู†ูƒ ุฑุคูŠุชู‡ุง ุจุงู„ุชุฃุซูŠุฑ ุงู„ูƒุงู…ู„
19:18
But this is -- I just want to emphasize --
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ู„ูƒู† ู‡ุฐุง-- ุฑุบุจุช ูู‚ุท ุจุงู„ุชูˆุถูŠุญ--
19:21
locally funded, locally built.
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ู…ู…ูˆู„ุฉ ู…ุญู„ูŠุงู‹ุŒ ู…ุจู†ูŠุฉ ู…ุญู„ูŠุงู‹
19:23
All the designers, all of the builders,
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ูƒู„ ุงู„ู…ุตู…ู…ูŠู†ุŒ ูƒู„ ุงู„ุจู†ุงุฆูŠู†
19:25
everybody was local, all the time was pro-bono.
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ูƒู„ ุดุฆ ูƒุงู† ู…ุญู„ูŠุงู‹ุŒ ุทูˆู„ ุงู„ูˆู‚ุช ูƒุงู† ูŠุญุตู„ ูƒุฎุฏู…ุฉ ุงุฌุชู…ุงุนูŠุฉ
19:27
I just came and visited and said, "Yes, you guys are doing great,"
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ุฌุฆุช ู„ู„ุชูˆ ูˆุฒุฑุชู‡ู… ูˆู‚ู„ุชุŒ" ู†ุนู…ุŒ ุฃู†ุชู… ุชู‚ูˆู…ูˆู† ุจุดุฆ ุนุธูŠู…ุŒ"
19:29
or whatever. That was it. You can see the time
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ู‡ุฐุง ู…ุง ูƒุงู† ูŠู…ูƒู†ูƒู… ุฑุคูŠุฉ ุงู„ูˆู‚ุช
19:31
in all five boroughs of New York in the back. (Laughter) (Applause)
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ููŠ ุฌู…ูŠุน ุงู„ุฃู‚ุงู„ูŠู… ููŠ ู†ูŠูˆูŠูˆุฑูƒ ููŠ ุงู„ุฎู„ู
19:37
So this is the space during tutoring hours.
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ุฅุฐุงู‹ ู‡ุฐุง ู‡ูˆ ุงู„ู…ูƒุงู† ุฎู„ุงู„ ุณุงุนุงุช ุงู„ุชุฏุฑูŠุณ.
19:40
It's very busy. Same principles: one-on-one attention,
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ุฅู†ู‡ ู…ุดุบูˆู„ ุจุดุฏุฉ. ุจุนุถ ุงู„ู…ุจุงุฏุฆ: ุฅู†ุชุจุงู‡ ุดุฎุต ู„ุดุฎุต ุงุฎุฑ
19:43
complete devotion to the students' work
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ุชูุงู†ูŠ ูƒุงู…ู„ ู„ุนู…ู„ ุงู„ุทู„ุงุจ
19:45
and a boundless optimism and sort of a possibility
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ูˆุชูุงุคู„ ุจู„ุง ุญุฏูˆุฏ ูˆู†ูˆุน ู…ู† ุงู„ุฅู…ูƒุงู†ุงุช
19:48
of creativity and ideas.
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ู„ู„ุฅุจุฏุงุน ูˆุงู„ุฃููƒุงุฑ
19:50
And this switch is flicked in their heads
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ูˆู‡ุฐุง ุงู„ู…ูุชุงุญ ุชุญุฑูƒ ููŠ ุฑุคูˆุณู‡ู…
19:52
when they walk through those 18 feet of this bizarre store, right?
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ุนู†ุฏู…ุง ูŠุณูŠุฑูˆุง ุนุจุฑ ู‡ุฐุง ุงู„ู…ุฎุฒู† ุงู„ุบุฑูŠุจ ุจุทูˆู„ ุซู…ุงู†ูŠุฉ ุนุดุฑ ู‚ุฏู…ุงู‹ุŒ ุตุญูŠุญุŸ
19:55
So it's school, but it's not school.
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ุฅุฐุงู‹ ุฅู†ู‡ุง ู…ุฏุฑุณุฉุŒ ู„ูƒู†ู‡ุง ู„ูŠุณุช ู…ุฏุฑุณุฉ
19:57
It's clearly not school, even though
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ู…ู† ุงู„ูˆุงุถุญ ุงู†ู‡ุง ู„ูŠุณุช ู…ุฏุฑุณุฉุŒ ุฑุบู…ุงู‹ ุนู† ู‡ุฐุง
19:59
they're working shoulder-to-shoulder on tables, pencils and papers, whatever.
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ุฃู†ู‡ู… ูŠุนู…ู„ูˆู† ูƒุชูุง ุจูƒุชู ุนู„ู‰ ุงู„ุทุงูˆู„ุงุชุŒ ุงู„ุฃู‚ู„ุงู… ูˆุงู„ุฃูˆุฑุงู‚ุŒ ูˆูƒู„ ุดุฆ
20:01
This is one of the students, Khaled Hamdan.
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ู‡ุฐุง ุฃุญุฏ ุงู„ุทู„ุงุจุŒ ุฎุงู„ุฏ ุญู…ุฏุงู†
20:03
You can read this quote.
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ูŠู…ูƒู†ูƒู… ู‚ุฑุงุกุฉ ู‡ุฐุง ุงู„ุฅู‚ุชุจุงุณ
20:05
Addicted to video games and TV. Couldn't concentrate at home.
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ู…ุฏู…ู† ุนู„ู‰ ุฃู„ุนุงุจ ุงู„ููŠุฏูŠูˆ ูˆุงู„ุชู„ูุงุฒ. ู„ู… ุฃุณุชุทูŠุน ุงู„ุชุฑูƒูŠุฒ ููŠ ุงู„ุจูŠุช
20:07
Came in. Got this concentrated attention.
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ุฌุฆุช ู‡ู†ุง. ุญุตู„ุช ุนู„ู‰ ู‡ุฐุง ุงู„ุฅู†ุชุจุงู‡ ุงู„ู…ุฑูƒุฒ
20:10
And he couldn't escape it.
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ูˆู„ู… ูŠุณุชุทูŠุน ุงู„ู‡ุฑูˆุจ ู…ู†ู‡
20:12
So, soon enough, he was writing. He would finish his homework early --
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ูˆุจูุชุฑุฉ ูˆุฌูŠุฒุฉ ูƒุงู† ูŠูƒุชุจ ุฃู†ู‡ ูŠู†ุชู‡ูŠ ู…ู† ูˆุงุฌุจุงุชู‡ ู…ุจูƒุฑุงู‹
20:16
got really addicted to finishing his homework early.
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ุฃุตุจุญ ู…ุฏู…ู†ุงู‹ ุนู„ู‰ ุงู„ุฅู†ุชู‡ุงุก ู…ู† ูˆุงุฌุจุงุชู‡
20:18
It's an addictive thing to sort of be done with it,
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ุฅู†ู‡ุง ุฅุฏู…ุงู† ุนู„ู‰ ู†ูˆุน ู…ู† ุงู„ุฅู†ุชู‡ุงุก ู…ู†ู‡ุง
20:21
and to have it checked, and to know he's going to achieve
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ูˆูŠุชู… ุชุตุญูŠุญู‡ุง ูˆุฃู†ู‡ ุณูŠู‚ูˆู… ุจุชุญู‚ูŠู‚
20:23
the next thing and be prepared for school the next day.
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ุงู„ุดุฆ ุงู„ู‚ุงุฏู… ูˆูŠุฌู‡ุฒ ู„ู„ู…ุฏุฑุณุฉ ููŠ ุงู„ูŠูˆู… ุงู„ุชุงู„ูŠ
20:25
So he got hooked on that, and then he started doing other things.
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ู„ุฐุง ูู‚ุฏ ุฃุตุจุญ ู…ุชุนู„ู‚ุงู‹ ุจุฐู„ูƒุŒ ุซู… ุจุฏุฃ ููŠ ูุนู„ ุฃุดูŠุงุก ุฃุฎุฑู‰
20:27
He's now been published in five books.
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ูˆุชู… ู†ุดุฑ ูƒุชุงุจุงุช ู„ู‡ ููŠ ุฎู…ุณุฉ ูƒุชุจ ุญุชู‰ ุงู„ุงู†
20:29
He co-wrote a mockumentary about failed superheroes
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ูˆู‡ูˆ ูŠูƒุชุจ ุจุฌุงู†ุจ ู…ูˆูƒูˆู…ู†ุชุฑูŠ ุญูˆู„ ุฃุจุทุงู„ ุฎุงุฑู‚ูŠู† ูุงุดู„ูŠู†
20:31
called "Super-Has-Beens."
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ูŠุณู…ู‰ "ูƒุงู†ูˆุง ุณูˆุจุฑ"
20:35
He wrote a series on "Penguin Balboa,"
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ู„ู‚ุฏ ูƒุชุจ ุณู„ุณู„ุฉ ุญูˆู„ "ุงู„ุจุทุฑูŠู‚ ุจู„ุจูˆุฉ"
20:38
which is a fighting -- a boxing -- penguin.
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ุงู„ุฐูŠ ู‡ูˆ ุจุทุฑูŠู‚ ู…ู‚ุงุชู„ -ู…ู„ุงูƒู…-.
20:41
And then he read aloud just a few weeks ago to 500 people at Symphony Space,
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ูˆู‚ุฏ ู‚ุฑุฃ ุจุตูˆุช ุนุงู„ูŠ ู‚ุจู„ ุญูˆุงู„ูŠ ุฃุณุงุจูŠุน ู‚ู„ูŠู„ุฉ ู…ุถุช ุฃู…ุงู… 500 ุดุฎุต ููŠ ู…ุฑูƒุฒ ู„ู„ูู†ูˆู†
20:46
at a benefit for 826 New York. So he's there every day.
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ู…ู† ุฃุฌู„ ูุงุฆุฏุฉ 826 ู†ูŠูˆูŠูˆุฑูƒ. ู„ุฐุง ูู‡ูˆู‡ู†ุงูƒ ูƒู„ ูŠูˆู…
20:49
He's evangelical about it. He brings his cousins in now.
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ุฃู†ู‡ ู…ุฃุณูˆุฑ ุจู‡ุง. ูˆู‡ูˆ ูŠุฌู„ุจ ุฃุจู†ุงุก ุนู…ูˆู…ุชู‡ ุงู„ุขู†
20:52
There's four family members that come in every day.
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ู‡ู†ุงูƒ ุฃุฑุจุน ุฃูุฑุงุฏ ู…ู† ุงู„ุฃุณุฑุฉ ูŠุฃุชูˆู† ูƒู„ ูŠูˆู….
20:55
So, I'll go through really quickly.
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ุฅุฐุงุŒ ุณุฃู…ุฑ ุจุณุฑุนุฉ ุนู„ู‰ ู‡ุฐุง
20:57
This is L.A., The Echo Park Time Travel Mart:
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ู‡ุฐู‡ ู„ูˆุณ ุฃู†ุฌู„ูˆุณุŒ ุณูˆู‚ ุญุฏูŠู‚ุฉ ุตุฏู‰ ุณูุฑ ุงู„ูˆู‚ุช
21:00
"Whenever You Are, We're Already Then." (Laughter)
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"ูˆู‚ุชู…ุง ูƒู†ุชุŒ ูู†ุญู† ุจุงู„ูุนู„ ู‡ู†ุงูƒ."
21:05
This is sort of a 7-Eleven for time travelers.
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ู‡ุฐุง ู†ูˆุน ู…ู† ู…ุชุฌุฑ 7-11 ู„ู„ู…ุณุงูุฑูŠู† ุนุจุฑ ุงู„ุฒู…ู†
21:08
So you see everything: it's exactly as a 7-Eleven would be.
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ุฅุฐุง ุชุฑูˆู† ูƒู„ ุดุฆ: ุฃู†ู‡ ุจุงู„ุถุจุท ู…ุซู„ู…ุง ุณูŠูƒูˆู† ุนู„ูŠู‡ 7-11
21:11
Leeches. Mammoth chunks. They even have their own Slurpee machine:
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ุงู„ุนู„ู‚. ู‚ุทุน ุงู„ู…ุงู…ูˆุซ. ุญุชู‰ ุฃู† ู„ุฏูŠู‡ู… ู…ุงูƒูŠู†ุชู‡ู… ุงู„ุฎุงุตุฉ ู„ู„ุชุจูˆู„:
21:16
"Out of Order. Come Back Yesterday." (Laughter) (Applause)
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" ุฎุงุฑุฌ ุงู„ุฎุฏู…ุฉ. ุชุนุงู„ ุจุงู„ุฃู…ุณ."
21:26
Anyway. So I'm going to jump ahead.
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ุนู„ู‰ ูƒู„ ุญุงู„. ุณุฃู‚ูˆู… ุจุงู„ู…ุถูŠ ู‚ุฏู…ุงู‹.
21:29
These are spaces that are only affiliated with us,
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ู‡ุฐู‡ ุฃู…ุงูƒู† ูู‚ุท ู…ุฑุชุจุทุฉ ุจู†ุง
21:32
doing this same thing: Word St. in Pittsfield, Massachusetts;
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ู†ูุนู„ ู†ูุณ ุงู„ุดุฆ: ูˆูˆุฑุฏ ุณุงู†ุชุŒ ููŠ ุจูŠุชุณููŠู„ุฏุŒ ู…ุงุณุงุชุดูˆุณุชุณ
21:35
Ink Spot in Cincinnati; Youth Speaks, San Francisco, California,
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ุจู‚ุนุฉ ุญุจุฑ ููŠ ุณูŠู†ุณูŠู†ุงุชูŠ. ูŠูˆุซ ุณุจูŠูƒุณุŒ ุณุงู† ูุฑุงู†ุณูŠุณูƒูˆุŒ ูƒุงู„ูŠููˆุฑูŠู†ุงุŒ
21:37
which inspired us; Studio St. Louis in St. Louis;
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ุงู„ุชูŠ ุฃู„ู‡ู…ุชู†ุง. ุณุชุฏูŠูˆ ููŠ ุณุงู†ุช ู„ูˆูŠุณ ููŠ ุณุงู†ุช ู„ูˆูŠุณ.
21:40
Austin Bat Cave in Austin;
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ูƒู‡ู ููŠ ู…ุฏูŠู†ุฉ ุฃูˆุณุชู†.
21:43
Fighting Words in Dublin, Ireland, started by Roddy Doyle,
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ูƒู„ู…ุงุช ู…ู‚ุงุชู„ุฉ ููŠ ุฏุจู„ู†ุŒ ุฅูŠุฑู„ู†ุฏุงุŒ ุจุฏุฃู‡ุง ุฑูˆุฏูŠ ุฏูŠูˆู„ูŠ
21:46
this will be open in April.
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ู‡ุฐุง ุณูŠูุชุชุญ ููŠ ุฃุจุฑูŠู„
21:48
Now I'm going to the TED Wish -- is that okay?
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ุงู„ุขู† ุฃู†ุง ุจุตุฏุฏ ุฃู…ู†ูŠุฉ ุชูŠุฏ-- ู‡ู„ ู‡ุฐุง ุฌูŠุฏุŸ
21:52
All right, I've got a minute. So, the TED Wish:
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ุญุณู†ุงู‹ุŒ ู„ุฏูŠ ุฏู‚ูŠู‚ุฉ ู„ุฃู…ู†ูŠุฉ ุชูŠุฏ:
21:55
I wish that you -- you personally and every creative individual
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ุฃุชู…ู†ู‰ ุฃู† -- ุฃู†ุชู… ุดุฎุตูŠุงู‹ ูˆูƒู„ ุดุฎุต ู…ุจุฏุน
21:58
and organization you know -- will find a way
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ูˆู…ุคุณุณุฉ ูƒู…ุง ุชุนู„ู…ูˆู† -- ุฃู† ุชุฌุฏูˆุง ุทุฑูŠู‚ุฉ
22:00
to directly engage with a public school in your area
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ู„ู„ุชุนุงู…ู„ ุงู„ู…ุจุงุดุฑ ู…ุน ุงู„ู…ุฏุงุฑุณ ุงู„ุนุงู…ุฉ ููŠ ู…ู†ุทู‚ุชูƒู…
22:03
and that you'll then tell the story of how you got involved,
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ุซู… ุชุฎุจุฑูˆู†ู‡ู… ู‚ุตุฉ ูƒูŠู ุฃู†ู†ุง ุดุงุฑูƒู†ุง
22:06
so that within a year we have a thousand examples --
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ุจุญูŠุซ ุฃู†ู‡ ุฎู„ุงู„ ุณู†ุฉ ู†ุญุตู„ ุนู„ู‰ ุขู„ู ู…ุซุงู„--
22:08
a thousand! -- of transformative partnerships.
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ุฃู„ู! -- ู…ู† ุงู„ุดุฑุงูƒุงุช ุงู„ุชุญูˆูŠู„ูŠุฉ
22:10
Profound leaps forward!
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ู‚ูุฒุงุช ุนู…ูŠู‚ุฉ ุงู„ู‰ ุงู„ุฃู…ุงู…!
22:12
And these can be things that maybe you're already doing.
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ูˆู‡ุฐู‡ ู‚ุฏ ุชูƒูˆู† ุฃุดูŠุงุก ุฑุจู…ุง ุชูุนู„ูˆู†ู‡ุง ุจุงู„ูุนู„
22:14
I know that so many people in this room
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ุฃุนุฑู ุฃู† ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ู†ุงุณ ููŠ ู‡ุฐู‡ ุงู„ู‚ุงุนุฉ
22:16
are already doing really interesting things.
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ุจุงู„ูุนู„ ูŠูุนู„ูˆู† ุฃุดูŠุงุก ู…ุซูŠุฑุฉ ุญู‚ุงู‹
22:18
I know that for a fact. So, tell us these stories and inspire others on the website.
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ุฃุนุฑู ู‡ุฐุง ูƒุญู‚ูŠู‚ุฉ. ู„ุฐุงุŒ ุฃุฎุจุฑูˆู†ุง ู‡ุฐู‡ ุงู„ู‚ุตุต ูˆุฃู„ู‡ู…ูˆุง ุงู„ุขุฎุฑูŠู† ุนู„ู‰ ุตูุญุฉ ุงู„ุฅู†ุชุฑู†ุช
22:22
We created a website.
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ู„ู‚ุฏ ุฃุณุณู†ุง ู…ูˆู‚ุน ุนู„ู‰ ุงู„ุฅู†ุชุฑู†ุช
22:24
I'm going to switch to "we," and not "I," hope:
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ุณุฃู‚ูˆู… ุจุงู„ุฅู†ุชู‚ุงู„ ู…ู† "ุฃู†ุง" ุฅู„ู‰ "ู†ุญู† ู†ุชู…ู†ู‰"
22:27
We hope that the attendees of this conference will usher in
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ู†ุฃู…ู„ ุฃู† ู‡ุฐุง ุงู„ุญุถูˆุฑ ููŠ ู‡ุฐุง ุงู„ู…ุคุชู…ุฑ ุณูŠูƒูˆู†ูˆุง ูุงุชุญุฉ
22:30
a new era of participation in our public schools.
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ู„ุญู‚ุจุฉ ุฌุฏูŠุฏุฉ ู…ู† ุงู„ู…ุดุงุฑูƒุฉ ููŠ ุงู„ู…ุฏุงุฑุณ ุงู„ุนุงู…ุฉ.
22:32
We hope that you will take the lead
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ู†ุฃู…ู„ ุฃู† ุชุฃุฎุฐูˆุง ุฒู…ุงู… ุงู„ู…ุจุงุฏุฑุฉ
22:34
in partnering your innovative spirit and expertise
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ููŠ ุฑุนุงูŠุฉ ุฑูˆุญ ุงู„ุฅุจุชูƒุงุฑ ูˆุงู„ุฎุจุฑุฉ
22:36
with that of innovative educators in your community.
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ู…ุน ุฃุคู„ุฆูƒ ุงู„ู…ุนู„ู…ูŠู† ุงู„ู…ุจุฏุนูŠู† ููŠ ู…ุฌุชู…ุนูƒู… ุงู„ู…ุญู„ูŠ
22:39
Always let the teachers lead the way.
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ุฏุงุฆู…ุงู‹ ุฃุฌุนู„ูˆุง ุงู„ู…ุฏุฑุณูŠู† ูŠู‚ูˆุฏูˆู† ุงู„ุทุฑูŠู‚.
22:41
They will tell you how to be useful. I hope that you'll step in and help out.
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ุณูŠุฎุจุฑูˆู†ูƒู… ูƒูŠู ุชูƒูˆู†ูˆุง ู†ุงูุนูŠู†. ุฃู…ู„ูŠ ุฃู†ูƒู… ุณุชุชู‚ุฏู…ูˆู† ูˆุชุณุงุนุฏูˆุง
22:45
There are a million ways.
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ู‡ู†ุงูƒ ู…ู„ุงูŠูŠู† ุงู„ุทุฑู‚
22:47
You can walk up to your local school
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ูŠู…ูƒู†ูƒ ุงู„ุฐู‡ุงุจ ุงู„ู‰ ุงู„ู…ุฏุฑุณุฉ ุงู„ู…ุญู„ูŠุฉ
22:48
and consult with the teachers. They'll always tell you how to help.
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ูˆุชุชุดุงูˆุฑูˆุง ู…ุน ุงู„ู…ุนู„ู…ูŠู†. ุณูŠุฎุจุฑูˆู†ูƒู… ุฏุงุฆู…ุงู‹ ุจูƒูŠููŠุฉ ุงู„ู…ุณุงุนุฏุฉ.
22:51
So, this is with Hot Studio in San Francisco,
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ุฅุฐุง-- ู‡ุฐุง ู…ุน ุงู„ุฃุณุชุฏูŠูˆ ุงู„ู†ุดุท ููŠ ุณุงู† ูุฑุงู†ุณูŠุณูƒูˆ
22:54
they did this phenomenal job.
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ู„ู‚ุฏ ู‚ุงู…ูˆุง ุจู‡ุฐุง ุงู„ุนู…ู„ ุงู„ุฎุงุฑู‚.
22:55
This website is already up, it's already got a bunch of stories,
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ุญุตู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ุจุงู„ูุนู„ ุนู„ู‰ ุจุถุน ู‚ุตุต
22:58
a lot of ideas. It's called "Once Upon a School,"
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ุงู„ูƒุซูŠุฑ ู…ู† ุงู„ุฃููƒุงุฑ. ุชุณู…ู‰ ุจู†ุงุก ู…ุฏุฑุณุฉ ูˆุงุญุฏุฉุŒ"
23:01
which is a great title, I think.
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ุงู„ุฐูŠ ู‡ูˆ ุฃุณู… ุนุธูŠู…ุŒ ุฃุนุชู‚ุฏ
23:02
This site will document every story, every project that comes
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ุณูŠู‚ูˆู… ุงู„ู…ูˆู‚ุน ุจุชูˆุซูŠู‚ ูƒู„ ู…ุดุฑูˆุน ูŠุฃุชูŠ
23:04
out of this conference and around the world. So you go to the website,
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ู…ู† ู‡ุฐุง ุงู„ู…ุคุชู…ุฑ ูˆุญูˆู„ ุงู„ุนุงู„ู…. ู„ุฐุง ุงุฐู‡ุจูˆุง ุงู„ู‰ ุงู„ู…ูˆู‚ุน
23:08
you see a bunch of ideas you can be inspired by
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ูŠู…ูƒู†ูƒู… ุฑุคูŠุฉ ุงู„ุนุฏูŠุฏ ู…ู† ุงู„ุฃููƒุงุฑ. ูŠู…ูƒู†ู‡ุง ุฃู† ุชู„ู‡ู…ูƒู…
23:10
and then you add your own projects once you get started.
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ุซู… ุชุถูŠู ู…ุดุฑูˆุนูƒ ุงู„ุฎุงุต ุจู…ุฌุฑุฏ ุฃู† ุชุจุฏุฃู‡
23:13
Hot Studio did a great job in a very tight deadline. So, visit the site.
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ุงู„ุฃุณุชุฏูŠูˆ ุงู„ุณุงุฎู† ุฃู†ุฌุฒ ุนู…ู„ุงู‹ ุนุธูŠู…ุงู‹ ููŠ ูˆู‚ุช ู‚ุตูŠุฑ ู„ู„ุบุงูŠุฉุŒ ู„ุฐุง ุฒูˆุฑูˆุง ุงู„ู…ูˆู‚ุน
23:17
If you have any questions, you can ask this guy,
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ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒู… ุฃูŠ ุณุคุงู„ุŒ ูŠู…ูƒู†ูƒ ุณุคุงู„ ู‡ุฐุง ุงู„ุดุฎุต
23:20
who's our director of national programs. He'll be on the phone.
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ุงู„ุฐูŠ ู‡ูˆ ู…ุฏูŠุฑ ุจุฑุงู…ุฌู†ุง ุงู„ู‚ูˆู…ูŠุฉ. ุณูŠูƒูˆู† ุนู„ู‰ ุงู„ู‡ุงุชู
23:23
You email him, he'll answer any question you possibly want.
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ูŠู…ูƒู†ูƒ ู…ุฑุงุณู„ุชู‡ ุจุงู„ุจุฑูŠุฏุŒ ุณูŠุฌูŠุจ ุนู„ู‰ ุฃูŠ ุณุคุงู„ ูŠุญุชู…ู„ ุฃู† ุชุณุฃู„ูˆู‡
23:25
And he'll get you inspired and get you going
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ูˆุณูŠู‚ูˆู… ุจุฅู„ู‡ุงู…ูƒู… ูˆูŠุณุงุนุฏูƒู…
23:28
and guide you through the process so that you can affect change.
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ูˆูŠุฑุดุฏูƒู… ุทูˆุงู„ ุงู„ุนู…ู„ูŠุฉ ุจุญูŠุซ ูŠู…ูƒู†ูƒ ุฅุญุฏุงุซ ุงู„ุชุบูŠูŠุฑ
23:31
And it can be fun! That's the point of this talk --
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ูˆูŠู…ูƒู† ุฃู† ุชูƒูˆู† ู…ู…ุชุนุฉ! ู‡ุฐุง ู‡ูˆ ู‡ุฏู ู‡ุฐุง ุงู„ุญุฏูŠุซ
23:33
it needn't be sterile. It needn't be bureaucratically untenable.
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ู„ูŠุณ ุจุงู„ุถุฑูˆุฑุฉ ุฃู† ุชูƒูˆู† ุนู‚ูŠู…ุฉ. ู„ุง ูŠุณุชูˆุฌุจ ุฃู† ุชูƒูˆู† ุจูŠุฑูˆู‚ุฑุงุทูŠุฉ ู„ุง ูŠู…ูƒู† ุงู„ุฏูุงุน ุนู†ู‡ุง.
23:40
You can do and use the skills that you have.
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ูŠู…ูƒู†ูƒู… ูุนู„ู‡ุง ูˆุชูˆุธูŠู ุงู„ู…ู‡ุงุฑุงุช ุงู„ู…ุชูˆูุฑุฉ ู„ุฏูŠูƒู…
23:44
The schools need you. The teachers need you.
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ุงู„ู…ุฏุงุฑุณ ุชุญุชุงุฌูƒู…. ุงู„ู…ุนู„ู…ูˆู† ูŠุญุชุงุฌูˆู†ูƒู…
23:46
Students and parents need you. They need your actual person:
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ุงู„ุทู„ุงุจ ูˆุงู„ุขุจุงุก ูŠุญุชุงุฌูˆู†ูƒู…. ูŠุญุชุงุฌูˆู† ู„ู„ุฅู†ุณุงู† ุงู„ูƒุงู…ู† ููŠูƒู…
23:49
your physical personhood and your open minds
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ูˆุฌูˆุฏูƒู… ุงู„ููŠุฒูŠุงุฆูŠ ูˆุนู‚ูˆู„ูƒู… ุงู„ู…ูุชูˆุญุฉ
23:51
and open ears and boundless compassion,
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ูˆุงู„ุฃุฐู† ุงู„ู…ูุชูˆุญุฉ ูˆุชุณุงู…ุญูƒู… ุงู„ู„ุง ู…ุญุฏูˆุฏ
23:54
sitting next to them, listening and nodding
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ุชุฌู„ุณูˆู† ุจู‚ุฑุจู‡ู…ุŒ ุชุณุชู…ุนูˆู† ูˆุฅูŠู…ุงุกุชูƒู…
23:56
and asking questions for hours at a time.
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ูˆุชุณุฃู„ูˆู† ุฃุณุฆู„ุฉ ู„ุณุงุนุงุช ู…ู† ุงู„ุฒู…ู†
23:59
Some of these kids just don't plain know how good they are:
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ุจุนุถ ุฃุคู„ุฆูƒ ุงู„ุฃุทูุงู„ ูู‚ุท ู„ุง ูŠุนุฑููˆู† ูƒู… ู‡ู… ุฌูŠุฏูŠู†
24:03
how smart and how much they have to say.
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ูƒู… ู‡ู… ุฃุฐูƒูŠุงุก ูˆูƒู… ู„ุฏูŠู‡ู… ู„ูŠู‚ูˆู„ูˆู‡.
24:06
You can tell them. You can shine that light on them,
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ูŠู…ูƒู†ูƒู… ุฃุฎุจุงุฑู‡ู…. ูŠู…ูƒู†ูƒู… ุฅุถุงุกุฉ ุฐู„ูƒ ุงู„ุถูˆุก ู„ู‡ู…
24:09
one human interaction at a time. So we hope you'll join us.
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ุชูุงุนู„ ุฅู†ุณุงู†ูŠ ูˆุงุญุฏ ูƒู„ ู…ุฑุฉ. ู„ุฐุง ู†ุฃู…ู„ ุฃู† ุชู†ุถู…ูˆุง ุฅู„ูŠู†ุง
24:13
Thank you so much.
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ุดูƒุฑุงู‹ ุฌุฒูŠู„ุงู‹ ู„ูƒู….
ุญูˆู„ ู‡ุฐุง ุงู„ู…ูˆู‚ุน

ุณูŠู‚ุฏู… ู„ูƒ ู‡ุฐุง ุงู„ู…ูˆู‚ุน ู…ู‚ุงุทุน ููŠุฏูŠูˆ YouTube ุงู„ู…ููŠุฏุฉ ู„ุชุนู„ู… ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ. ุณุชุฑู‰ ุฏุฑูˆุณ ุงู„ู„ุบุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ุชูŠ ูŠุชู… ุชุฏุฑูŠุณู‡ุง ู…ู† ู‚ุจู„ ู…ุฏุฑุณูŠู† ู…ู† ุงู„ุฏุฑุฌุฉ ุงู„ุฃูˆู„ู‰ ู…ู† ุฌู…ูŠุน ุฃู†ุญุงุก ุงู„ุนุงู„ู…. ุงู†ู‚ุฑ ู†ู‚ุฑู‹ุง ู…ุฒุฏูˆุฌู‹ุง ููˆู‚ ุงู„ุชุฑุฌู…ุฉ ุงู„ุฅู†ุฌู„ูŠุฒูŠุฉ ุงู„ู…ุนุฑูˆุถุฉ ุนู„ู‰ ูƒู„ ุตูุญุฉ ููŠุฏูŠูˆ ู„ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ ู…ู† ู‡ู†ุงูƒ. ูŠุชู… ุชู…ุฑูŠุฑ ุงู„ุชุฑุฌู…ุงุช ุจุงู„ุชุฒุงู…ู† ู…ุน ุชุดุบูŠู„ ุงู„ููŠุฏูŠูˆ. ุฅุฐุง ูƒุงู† ู„ุฏูŠูƒ ุฃูŠ ุชุนู„ูŠู‚ุงุช ุฃูˆ ุทู„ุจุงุช ุŒ ูŠุฑุฌู‰ ุงู„ุงุชุตุงู„ ุจู†ุง ุจุงุณุชุฎุฏุงู… ู†ู…ูˆุฐุฌ ุงู„ุงุชุตุงู„ ู‡ุฐุง.

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