Which country does the most good for the world? | Simon Anholt

Translator: Klavdija Cernilogar Reviewer: Matej Divjak

I've been thinking a lot about the world recently

Zadnje čase veliko razmišljam o svetu

and how it's changed over the last 20, 30, 40 years.

in o tem, kako se je v 20, 30, 40 letih spremenil.

Twenty or 30 years ago,

Če se je pred dvajsetimi ali tridesetimi leti

if a chicken caught a cold and sneezed and died

kokoš v zakotni vasi na vzhodu Azije prehladila, kihnila in umrla,

in a remote village in East Asia,

it would have been a tragedy for the chicken

je bila to tragedija zanjo in za njene najbližje.

and its closest relatives,

but I don't think there was much possibility

Ni pa bilo zelo verjetno,

of us fearing a global pandemic

da bi se zato mi prestrašili pandemije

and the deaths of millions.

ter milijonov umrlih.

Twenty or 30 years ago, if a bank in North America

Če je pred dvajsetimi ali tridesetimi leti banka v Severni Ameriki

lent too much money to some people

ljudem posodila preveč denarja in ga ti niso mogli vrniti

who couldn't afford to pay it back

and the bank went bust,

ter je banka zato propadla,

that was bad for the lender

je bilo to slabo za posojilodajalca in posojilojemalca.

and bad for the borrower,

but we didn't imagine it would bring

A nismo si predstavljali, da bo to svetovno ekonomijo

the global economic system to its knees

skoraj za desetletje spravilo na kolena.

for nearly a decade.

This is globalization.

To je globalizacija.

This is the miracle that has enabled us

Ta čudež nam omogoča,

to transship our bodies and our minds

da svoja telesa in misli

and our words and our pictures and our ideas

in besede, slike in zamisli,

and our teaching and our learning around the planet

znanje in učenje prenašamo po svetu

ever faster and ever cheaper.

vse hitreje in ceneje.

It's brought a lot of bad stuff,

Prinesla nam je veliko slabega, kot sem ravno pokazal,

like the stuff that I just described,

but it's also brought a lot of good stuff.

a tudi mnogo dobrega.

A lot of us are not aware

Mnogi ne vedo za izjemen uspeh milenijskih razvojnih ciljev;

of the extraordinary successes of the Millennium Development Goals,

several of which have achieved their targets

mnogi od njih so dosegli zadane tarče veliko pred rokom.

long before the due date.

That proves that this species of humanity

To dokazuje, da je človeštvo

is capable of achieving extraordinary progress

sposobno izjemnega napredka,

if it really acts together and it really tries hard.

če deluje skupaj in se zares trudi.

But if I had to put it in a nutshell these days,

A te dni se mi zdi,

I sort of feel that globalization

da nas je globalizacija presenetila,

has taken us by surprise,

and we've been slow to respond to it.

da se nanjo le počasi odzivamo.

If you look at the downside of globalization,

Slabosti globalizacije so včasih prav strašljive.

it really does seem to be sometimes overwhelming.

All of the grand challenges that we face today,

Vsi veliki današnji izzivi,

like climate change and human rights

kot so klimatske spremembe in človekove pravice,

and demographics and terrorism and pandemics

demografija, terorizem in pandemije,

and narco-trafficking and human slavery

preprodaja narkotikov in suženjstvo

and species loss, I could go on,

ter izumiranje vrst, lahko bi še našteval,

we're not making an awful lot of progress

v boju proti tem izzivom ne napredujemo dosti.

against an awful lot of those challenges.

So in a nutshell, that's the challenge

To je skratka izziv današnjega časa,

that we all face today

at this interesting point in history.

na tej zanimivi točki zgodovine.

That's clearly what we've got to do next.

To moramo sedaj narediti.

We've somehow got to get our act together

Moramo se zresniti

and we've got to figure out how to globalize

in ugotoviti, kako bolje skupaj globalizirati rešitve,

the solutions better

so that we don't simply become a species

da ne bi postali vrsta, ki bo žrtev globalizacije problemov.

which is the victim of the globalization of problems.

Why are we so slow at achieving these advances?

Zakaj napredujemo tako počasi?

What's the reason for it?

V čem je razlog?

Well, there are, of course, a number of reasons,

Več jih je, seveda, a prvi je morda ta,

but perhaps the primary reason

is because we're still organized as a species

da smo še vedno organizirani

in the same way that we were organized

na enak način kot pred 200 ali 300 leti.

200 or 300 years ago.

There's one superpower left on the planet

Ena velesila je na planetu,

and that is the seven billion people,

to je sedem milijard ljudi,

the seven billion of us who cause all these problems,

ki povzroča težave,

the same seven billion, by the way,

istih sedem milijard,

who will resolve them all.

ki jih bo tudi rešilo.

But how are those seven billion organized?

Kako so te milijarde organizirane?

They're still organized in 200 or so nation-states,

Še vedno so v kakih 200 državah,

and the nations have governments

ki imajo vlade,

that make rules

ki določajo pravila,

and cause us to behave in certain ways.

ta pa vodijo naša ravnanja.

And that's a pretty efficient system,

Ta sistem je dokaj učinkovit,

but the problem is that the way that those laws are made

težava je le v tem, kako pridemo do teh pravil

and the way those governments think

in kako vlade razmišljajo.

is absolutely wrong for the solution of global problems,

Način sploh ne deluje za globalne probleme,

because it all looks inwards.

saj je obrnjen navznoter.

The politicians that we elect

Tako izvoljeni politiki

and the politicians we don't elect, on the whole,

kot neizvoljeni

have minds that microscope.

imajo možgane za mikroskopiranje,

They don't have minds that telescope.

ne za teleskopiranje.

They look in. They pretend, they behave,

Gledajo navznoter.

Obnašajo se, kot bi verjeli, da je vsaka država otok,

as if they believed that every country was an island

that existed quite happily, independently

ki živi srečno in neodvisno od vseh drugih

of all the others

on its own little planet

na svojem malem planetu

in its own little solar system.

v svojem malem osončju.

This is the problem:

V tem je problem:

countries competing against each other,

države tekmujejo med seboj,

countries fighting against each other.

se borijo druga proti drugi.

This week, as any week you care to look at,

Ta teden, kot katerikoli drugi,

you'll find people actually trying to kill each other from country to country,

boste našli ljudi, ki se med seboj pobijajo,

but even when that's not going on,

a celo ko se ne,

there's competition between countries,

je med državami tekmovanje,

each one trying to shaft the next.

vsaka hoče zafrkniti drugo.

This is clearly not a good arrangement.

To seveda ni dobra ureditev.

We clearly need to change it.

Očitno je, da jo moramo spremeniti.

We clearly need to find ways

Moramo najti načine,

of encouraging countries to start working together

da bi države opogumili k sodelovanju,

a little bit better.

vsaj malo.

And why won't they do that?

In zakaj tega ne počnejo?

Why is it that our leaders still persist in looking inwards?

Zakaj naši voditelji še vedno gledajo navznoter?

Well, the first and most obvious reason

Prvi in najbolj očiten razlog je, da od njih to zahtevamo.

is because that's what we ask them to do.

That's what we tell them to do.

To jim naročimo.

When we elect governments

Ko izvolimo vlado ali ko toleriramo neizvoljeno vlado,

or when we tolerate unelected governments,

we're effectively telling them that what we want

ji sporočamo, da od nje pričakujemo,

is for them to deliver us in our country

da naši državi zagotovi določene stvari.

a certain number of things.

We want them to deliver prosperity,

Da prinese blaginjo,

growth, competitiveness, transparency, justice

rast, konkurenčnost, transparentnost, pravičnost,

and all of those things.

vse te stvari.

So unless we start asking our governments

Dokler ne bomo začeli od vlade zahtevati,

to think outside a little bit,

naj razmišlja izven meja,

to consider the global problems that will finish us all

naj upošteva globalne probleme, ki nas bodo ugonobili,

if we don't start considering them,

če se ne spoprimemo z njimi,

then we can hardly blame them

je ne moremo obtoževati,

if what they carry on doing is looking inwards,

da gleda samo navznoter,

if they still have minds that microscope

da mikroskopira,

rather than minds that telescope.

ne pa teleskopira.

That's the first reason why things tend not to change.

Zato se stvari najpogosteje ne spremenijo.

The second reason is that these governments,

Drugi razlog je, da so vlade,

just like all the rest of us,

kot mi vsi,

are cultural psychopaths.

kulturni psihopati.

I don't mean to be rude,

Nočem biti brezobziren, a saj veste, kaj je psihopat.

but you know what a psychopath is.

A psychopath is a person who,

Psihopat je tisti, ki na svojo nesrečo

unfortunately for him or her,

lacks the ability to really empathize

ni sposoben sočustvovati z drugimi ljudmi.

with other human beings.

When they look around,

Ko se ozre naokoli,

they don't see other human beings

ne vidi ljudi z globokimi, bogatimi tridimenzionalnimi življenji,

with deep, rich, three-dimensional personal lives

and aims and ambitions.

s cilji in ambicijami.

What they see is cardboard cutouts,

Vidi kartonske izrezke,

and it's very sad and it's very lonely,

kar je zelo žalostno in samotno

and it's very rare, fortunately.

in na srečo zelo redko.

But actually, aren't most of us

A kaj ni večina med nami pravzaprav dokaj slaba v sočustvovanju?

not really so very good at empathy?

Oh sure, we're very good at empathy

Seveda smo dobri, ko gre za ljudi, ki so nam nekako podobni,

when it's a question of dealing with people

who kind of look like us

and kind of walk and talk and eat and pray

hodijo, govorijo, jedo in molijo ter se oblačijo kot mi,

and wear like us,

but when it comes to people who don't do that,

ko pa gre za ljudi, ki niso taki, se ne oblačijo kot mi,

who don't quite dress like us

and don't quite pray like us

ne molijo tako kot mi,

and don't quite talk like us,

ne govorijo kot mi,

do we not also have a tendency to see them

ali jih ne vidimo vsaj deloma kot kartonske izrezke?

ever so slightly as cardboard cutouts too?

And this is a question we need to ask ourselves.

To se moramo vprašati.

I think constantly we have to monitor it.

To moramo stalno nadzorovati.

Are we and our politicians to a degree

Smo mi in naši politiki do neke mere kulturni psihopati?

cultural psychopaths?

The third reason is hardly worth mentioning

Tretji razlog je komaj vreden omembe, saj je tako bedast,

because it's so silly,

but there's a belief amongst governments

a vlade verjamejo,

that the domestic agenda

da sta notranja in mednarodna politika

and the international agenda

are incompatible and always will be.

nekompatibilni, in to za vedno.

This is just nonsense.

To je čista neumnost.

In my day job, I'm a policy adviser.

Delam kot politični svetovalec.

I've spent the last 15 years or so

Zadnjih 15 let svetujem vladam po svetu

advising governments around the world,

and in all of that time I have never once seen

in nikoli še nisem naletel na področje notranje politike,

a single domestic policy issue

that could not be more imaginatively,

ki se ga ne bi dalo bolj domiselno,

effectively and rapidly resolved

učinkoviteje in hitreje rešiti

than by treating it as an international problem,

kot skozi prizmo mednarodnega problema,

looking at the international context,

upoštevajoč mednarodni kontekst,

comparing what others have done,

s primerjavo, kaj so storili drugi,

bringing in others, working externally

z vključitvijo drugih, delujoč navzven,

instead of working internally.

namesto navznoter.

And so you may say, well, given all of that,

Rekli boste, če vse to drži,

why then doesn't it work?

zakaj stvar ne deluje?

Why can we not make our politicians change?

Zakaj politikov ne spremenimo?

Why can't we demand them?

Zakaj tega ne zahtevamo od njih?

Well I, like a lot of us, spend a lot of time complaining

Kot mnogi drugi, se tudi jaz veliko pritožujem,

about how hard it is to make people change,

kako težko je spremeniti ljudi,

and I don't think we should fuss about it.

in kako se s tem ne splača ukvarjati.

I think we should just accept

Sprejeti moramo pač,

that we are an inherently conservative species.

da smo po naravi konzervativna vrsta.

We don't like to change.

Ne maramo sprememb.

It exists for very sensible evolutionary reasons.

Tako je zaradi smiselnih evolucijskih razlogov.

We probably wouldn't still be here today

Verjetno ne bi bili več tu,

if we weren't so resistant to change.

če ne bi bili tako odporni na spremembe.

It's very simple: Many thousands of years ago,

Enostavno je: več tisoč let nazaj

we discovered that if we carried on

smo odkrili, da če nadaljujemo s tem, kar počnemo, ne bomo umrli,

doing the same things, we wouldn't die,

because the things that we've done before

saj nas stvari, ki smo jih počeli prej, po definiciji niso ubile,

by definition didn't kill us,

and therefore as long as we carry on doing them,

zato, dokler z njimi nadaljujemo, bo vse v redu,

we'll be okay,

and it's very sensible not to do anything new,

in ni pametno česarkoli spreminjati, saj vas to lahko ubije.

because it might kill you.

But of course, there are exceptions to that.

Seveda pa so tudi izjeme.

Otherwise, we'd never get anywhere.

Drugače ne bi prišli nikamor.

And one of the exceptions, the interesting exception,

Ena od zanimivih izjem je, ko lahko ljudem pokažete,

is when you can show to people

that there might be some self-interest

da je morda v njihovem interesu,

in them making that leap of faith

da skočijo v neznano

and changing a little bit.

ter se malo spremenijo.

So I've spent a lot of the last 10 or 15 years

Veliko od zadnjih 10 do 15 let

trying to find out what could be that self-interest

skušam ugotoviti, kakšen interes

that would encourage not just politicians

bi spodbudil politike in podjetja ter ljudi nasploh,

but also businesses and general populations,

all of us, to start to think a little more outwardly,

da bi začeli razmišljati malo bolj navzven,

to think in a bigger picture,

v večjih okvirih,

not always to look inwards, sometimes to look outwards.

ne samo navznoter, včasih tudi navzven.

And this is where I discovered

Odkril sem nekaj dokaj pomembnega.

something quite important.

In 2005, I launched a study

Leta 2005 sem začel s študijo "Indeks blagovnih znamk držav".

called the Nation Brands Index.

What it is, it's a very large-scale study that polls

Ge za obširno raziskavo na velikem vzorcu populacije,

a very large sample of the world's population,

a sample that represents about 70 percent

ki predstavlja okoli 70 odstotkov svetovnega prebivalstva,

of the planet's population,

and I started asking them a series of questions

in postavil sem jim serijo vprašanj o tem, kako vidijo druge države.

about how they perceive other countries.

And the Nation Brands Index over the years

Ta indeks je v vseh teh letih zrasel v zelo veliko bazo podatkov.

has grown to be a very, very large database.

It's about 200 billion data points

Gre za okoli 200 milijard podatkovnih točk,

tracking what ordinary people think about other countries

ki merijo, kaj navadni ljudje mislijo o drugih državah

and why.

in zakaj.

Why did I do this? Well, because the governments that I advise

Zakaj sem to storil? Zato ker vlade, ki jim svetujem,

are very, very keen on knowing

hočejo vedeti, kako jih ljudje vidijo.

how they are regarded.

They've known, partly because

Vedo, deloma zato, ker sem jim pomagal to razumeti,

I've encouraged them to realize it,

that countries depend

da so države neznansko odvisne od svojega ugleda,

enormously on their reputations

in order to survive and prosper in the world.

če hočejo preživeti in uspeti.

If a country has a great, positive image,

Če ima država dober, pozitiven ugled, kakor Nemčija, Švedska ali Švica,

like Germany has or Sweden or Switzerland,

everything is easy and everything is cheap.

je vse enostavno in vse poceni.

You get more tourists. You get more investors.

Več turistov pride. Tudi več vlagateljev.

You sell your products more expensively.

Svoje izdelke prodaja po višjih cenah.

If, on the other hand, you have a country

Po drugi strani pa je za državo s šibkim ali negativnim ugledom

with a very weak or a very negative image,

everything is difficult and everything is expensive.

vse težko in vse drago.

So governments care desperately

Vlade zato močno skrbi, kakšen je ugled države,

about the image of their country,

because it makes a direct difference

saj to neposredno vpliva

to how much money they can make,

na to, koliko zaslužijo,

and that's what they've promised their populations

saj je več denarja ravno to, kar so obljubili ljudem.

they're going to deliver.

So a couple of years ago, I thought I would take

Pred nekaj leti sem si vzel čas, se pogovoril s to ogromno bazo podatkov

some time out and speak to that gigantic database

and ask it,

ter jo vprašal,

why do some people prefer one country

zakaj imajo nekateri ljudje eno državo raje kot druge.

more than another?

And the answer that the database gave me

Baza podatkov mi je dala šokanten odgovor.

completely staggered me.

It was 6.8.

6,8.

I haven't got time to explain in detail.

Nimam časa, da bi pojasnil.

Basically what it told me was —

Povedala mi je,

(Laughter) (Applause) —

(smeh) (aplavz)

the kinds of countries we prefer are good countries.

da imamo raje dobre države.

We don't admire countries primarily because they're rich,

Ne občudujemo držav, ker so bogate, močne, uspešne,

because they're powerful, because they're successful,

because they're modern, because they're technologically advanced.

moderne ali tehnološko napredne.

We primarily admire countries that are good.

V osnovi občudujemo države, ki so dobre.

What do we mean by good?

Kaj mislim z "dobre"?

We mean countries that seem to contribute

Mislim na države, ki nekaj doprinesejo k svetu, v katerem živimo,

something to the world in which we live,

countries that actually make the world safer

zaradi katerih je svet bolj varen

or better or richer or fairer.

ali boljši, bogatejši ali bolj pravičen.

Those are the countries we like.

Take države so nam všeč.

This is a discovery of significant importance —

To odkritje je zelo pomembno - vidite, kam pes taco moli -

you see where I'm going —

because it squares the circle.

ker reši zagato.

I can now say, and often do, to any government,

Zdaj lahko vsaki vladi povem, in to tudi počnem,

in order to do well, you need to do good.

da če hoče biti uspešna, mora biti dobra.

If you want to sell more products,

Če hoče več prodati,

if you want to get more investment,

če hoče imeti več vlaganj,

if you want to become more competitive,

če hoče postati bolj konkurenčna,

then you need to start behaving,

se mora začeti lepo obnašati,

because that's why people will respect you

ker jo bodo zato spoštovali

and do business with you,

in bodo z njo poslovali,

and therefore, the more you collaborate,

zato: bolj ko sodeluje,

the more competitive you become.

bolj bo konkurenčna.

This is quite an important discovery,

To je pomembno odkritje

and as soon as I discovered this,

in ko sem prišel do njega, sem čutil, da prihaja nov indeks.

I felt another index coming on.

I swear that as I get older, my ideas become simpler

Z leti postajajo moje ideje vse bolj enostavne

and more and more childish.

in so tudi vse bolj otročje.

This one is called the Good Country Index,

Tale se imenuje Indeks dobrih držav

and it does exactly what it says on the tin.

in ravno to tudi prikazuje.

It measures, or at least it tries to measure,

Meri, oziroma vsaj poskuša meriti, koliko vsaka od držav naredi

exactly how much each country on Earth contributes

not to its own population but to the rest of humanity.

ne za svoje ljudi, pač pa za ostali del svetovnega prebivalstva.

Bizarrely, nobody had ever thought

Res bizarno, da se pred menoj nihče ni spomnil, da bi to izmeril.

of measuring this before.

So my colleague Dr. Robert Govers and I have spent

S kolegom dr. Robertom Goversom sva večino zadnjih dveh let

the best part of the last two years,

with the help of a large number of very serious and clever people,

in ob pomoči veliko resnih in pametnih ljudi

cramming together all the reliable data in the world

zbirala vse mogoče zanesljive podatke o tem, kaj države naredijo za svet.

we could find about what countries give

to the world.

And you're waiting for me to tell you which one comes top.

Čakate, da vam povem, katera je najboljša.

And I'm going to tell you,

Saj bom,

but first of all I want to tell you

ampak najprej vam moram pojasniti, kaj točno mislim,

precisely what I mean

when I say a good country.

ko rečem "dobra država".

I do not mean morally good.

Ne mislim, da je moralno dobra.

When I say that Country X

Ko rečem, da je neka država najdobrejša na svetu,

is the goodest country on Earth,

and I mean goodest, I don't mean best.

in res mislim najdobrejša, ne najboljša. Najboljše pomeni nekaj drugega.

Best is something different.

When you're talking about a good country,

Ko govorimo o dobri državi,

you can be good, gooder and goodest.

je ta lahko dobra, dobrejša ali najdobrejša.

It's not the same thing as good, better and best.

Ni isto kot dobra, boljša in najboljša.

This is a country which simply gives more

To je država, ki enostavno prispeva več za človeštvo kot katerakoli druga država.

to humanity than any other country.

I don't talk about how they behave at home

Ne govorim o tem, kako se obnaša doma, to se meri drugje.

because that's measured elsewhere.

And the winner is

In zmagovalka je

Ireland.

Irska.

(Applause)

(aplavz)

According to the data here,

Glede na podatke

no country on Earth, per head of population,

nobena druga država na prebivalca,

per dollar of GDP, contributes more

na dolar BDP-ja, ne prispeva več za svet, v katerem živimo, kot Irska.

to the world that we live in than Ireland.

What does this mean?

Kaj to pomeni?

This means that as we go to sleep at night,

To pomeni, da ko gremo spat, bi v zadnjih 15 sekundah, preden zaspimo,

all of us in the last 15 seconds before we drift off to sleep,

our final thought should be,

vsi morali pomisliti:

godammit, I'm glad that Ireland exists.

"Presneto, vesel sem, da Irska obstaja."

(Laughter)

(smeh)

And that — (Applause) —

In ... (aplavz)

In the depths of a very severe economic recession,

V breznu hude gospodarske recesije mislim, da je v tem pomemben nauk:

I think that there's a really important lesson there,

that if you can remember your international obligations

če ne pozabite na svoje mednarodne obveze,

whilst you are trying to rebuild your own economy,

medtem ko se trudite obnoviti lastno gospodarstvo,

that's really something.

je to nekaj res posebnega.

Finland ranks pretty much the same.

Finska je bolj ali manj na istem.

The only reason why it's below Ireland

Edini razlog, zakaj je za Irsko,

is because its lowest score is lower than Ireland's lowest score.

je v tem, da je njen najnižji rezultat nižji od irskega.

Now the other thing you'll notice about the top 10 there

Opazili boste, da so med prvimi desetimi razen Nove Zelandije

is, of course, they're all, apart from New Zealand,

Western European nations.

vse države zahodnoevropske.

They're also all rich.

Tudi bogate so.

This depressed me,

To me je razžalostilo,

because one of the things that I did not want

saj nisem hotel, da bi ta indeks pokazal,

to discover with this index

is that it's purely the province of rich countries

da samo bogate države pomagajo revnim.

to help poor countries.

This is not what it's all about.

Ne gre za to.

And indeed, if you look further down the list,

Če pogledate navzdol po seznamu, boste videli nekaj, kar me je osrečilo,

I don't have the slide here, you will see

something that made me very happy indeed,

that Kenya is in the top 30,

namreč da je Kenija med prvih 30,

and that demonstrates one very, very important thing.

kar dokazuje nekaj zelo zelo pomembnega.

This is not about money.

Ne gre za denar.

This is about attitude.

Gre za odnos.

This is about culture.

Gre za kulturo.

This is about a government and a people that care

To so vlada in ljudje, ki jim je mar za ostali del sveta

about the rest of the world

and have the imagination and the courage

ter imajo ideje in pogum, da razmišljajo navzven in ne sebično.

to think outwards instead of only thinking selfishly.

I'm going to whip through the other slides

Na hitro bom šel skozi predstavitev,

just so you can see some of the lower-lying countries.

da boste videli države, ki so se uvrstile nižje.

There's Germany at 13th, the U.S. comes 21st,

Nemčija je 13., ZDA so 21.,

Mexico comes 66th,

Mehika je 66.,

and then we have some of the big developing countries,

in potem pride nekaj velikih držav v razvoju,

like Russia at 95th, China at 107th.

Rusija je na 95. in Kitajska na 107. mestu.

Countries like China and Russia and India,

Države kot so Kitajska, Rusija in Indija, ki je nekje blizu,

which is down in the same part of the index,

well, in some ways, it's not surprising.

na nek način niso presenečenje.

They've spent a great deal of time

Zadnja desetletja so veliko časa porabile za izgradnjo lastnih gospodarstev,

over the last decades building their own economy,

building their own society and their own polity,

lastne družbene in politične sfere,

but it is to be hoped

a upati je,

that the second phase of their growth

da bo drugi del rasti malo bolj obrnjen navzven, kot je bil dosedanji.

will be somewhat more outward-looking

than the first phase has been so far.

And then you can break down each country

Vsako državo lahko analizirate glede na dejanske podatke.

in terms of the actual datasets that build into it.

I'll allow you to do that.

To vam dovolim. Od polnoči naprej bo vse na goodcountry.org,

From midnight tonight it's going to be on goodcountry.org,

and you can look at the country.

kjer si lahko ogledate države.

You can look right down to the level of the individual datasets.

Pregledate lahko tudi posamezne skupine podatkov.

Now that's the Good Country Index.

To je Indeks dobrih držav.

What's it there for?

Zakaj obstaja?

Well, it's there really because I want to try

Ker hočem poskusiti uvesti to besedo

to introduce this word,

or reintroduce this word, into the discourse.

ali jo vrniti v diskurz.

I've had enough hearing about competitive countries.

Dovolj imam govora o konkurenčnih državah.

I've had enough hearing about

Dovolj imam govora o uspešnih, bogatih, hitro-rastočih državah.

prosperous, wealthy, fast-growing countries.

I've even had enough hearing about happy countries

Dovolj imam celo debate o srečnih državah,

because in the end that's still selfish.

saj je tudi to konec koncev sebično.

That's still about us,

Še vedno gre za nas

and if we carry on thinking about us,

in če bomo nadaljevali s takim pristopom, bomo zašli v hude težave.

we are in deep, deep trouble.

I think we all know what it is

Mislim, da vsi vemo, kaj hočemo slišati.

that we want to hear about.

We want to hear about good countries,

Slišati hočemo o dobrih državah,

and so I want to ask you all a favor.

zato vas prosim za uslugo.

I'm not asking a lot.

Ne zahtevam veliko.

It's something that you might find easy to do

Morda bo za vas preprosto,

and you might even find enjoyable

morda boste celo uživali in ob tem pomagali:

and even helpful to do,

and that's simply to start using the word "good"

v tem kontekstu enostavno začnite uporabljati besedo dobro.

in this context.

When you think about your own country,

Ko pomislite na svojo državo

when you think about other people's countries,

in na države drugih ljudi,

when you think about companies,

ko pomislite na podjetja,

when you talk about the world that we live in today,

ko govorite o današnjem svetu,

start using that word

začnite uporabljati to besedo na način, ki sem ga predstavil nocoj.

in the way that I've talked about this evening.

Not good, the opposite of bad,

Ne dobro kot nasprotje slabega,

because that's an argument that never finishes.

saj je to razprava brez konca.

Good, the opposite of selfish,

Dobro kot nasprotje sebičnega,

good being a country that thinks about all of us.

dobra država kot tista, ki misli na vse nas.

That's what I would like you to do,

To vas prosim,

and I'd like you to use it as a stick

uporabljajte jo kot palico, s katero boste tepli svoje politike.

with which to beat your politicians.

When you elect them, when you reelect them,

Ko jih izvolite, ponovno izvolite,

when you vote for them, when you listen

ko zanje glasujete, ko poslušate, kaj vam ponujajo,

to what they're offering you,

use that word, "good,"

uporabljajte besedo "dober"

and ask yourself,

in se vprašajte:

"Bi dobra država delovala tako?"

"Is that what a good country would do?"

And if the answer is no, be very suspicious.

Če je odgovor ne, bodite nezaupljivi.

Ask yourself, is that the behavior

Vprašajte se, ali je to obnašanje vaše države.

of my country?

Do I want to come from a country

Hočete prihajati iz države,

where the government, in my name,

katere vlada v vašem imenu počne take stvari?

is doing things like that?

Or do I, on the other hand,

Ali imate po drugi strani raje zamisel potovati po svetu

prefer the idea of walking around the world

with my head held high thinking, "Yeah,

z visoko dvignjeno glavo, misleč:

"Ja, ponosen sem, da prihajam iz dobre države"?

I'm proud to come from a good country"?

And everybody will welcome you.

Vsi vas bodo toplo sprejeli.

And everybody in the last 15 seconds

In vsi bodo v zadnjih 15 sekundah, preden zvečer zaspijo, dejali:

before they drift off to sleep at night will say,

"Gosh, I'm glad that person's country exists."

"Presneto, vesel sem, da država tega človeka obstaja."

Ultimately, that, I think,

Konec koncev bo po moje to prineslo spremembo.

is what will make the change.

That word, "good,"

Ta beseda, "dobro",

and the number 6.8

in številka 6,8,

and the discovery that's behind it

in odkritje, ki stoji za njo,

have changed my life.

so spremenili moje življenje.

I think they can change your life,

Mislim, da lahko spremenijo tudi vaše,

and I think we can use it to change

in da jih lahko uporabimo, da spremenimo

the way that our politicians and our companies behave,

način, na katerega se obnašajo naši politiki in podjetja.

and in doing so, we can change the world.

In na ta način lahko spremenimo svet.

I've started thinking very differently about

Odkar govorim o teh stvareh, zelo drugače razmišljam o svoji državi.

my own country since I've been thinking about these things.

I used to think that I wanted to live in a rich country,

Mislil sem, da hočem živeti v bogati državi,

and then I started thinking I wanted to live in a happy country,

potem sem menil, da hočem živeti v srečni državi.

but I began to realize, it's not enough.

Spoznal sem, da to ni dovolj,

I don't want to live in a rich country.

da nočem živeti v bogati državi.

I don't want to live in a fast-growing

Nočem živeti v hitro rastoči ali konkurenčni državi.

or competitive country.

I want to live in a good country,

Živeti hočem v dobri državi.

and I so, so hope that you do too.

Upam, da vi tudi.

Thank you.

Hvala.

(aplavz)

(Applause)