Which country does the most good for the world? | Simon Anholt

Prevoditelj: Maja Covic Recezent: Ivan Stamenković

I've been thinking a lot about the world recently

U zadnje vrijeme dosta razmišljam o svijetu

and how it's changed over the last 20, 30, 40 years.

i tome kako se promijenio u zadnjih 20, 30, 40 godina.

Twenty or 30 years ago,

Prije 20 ili 30 godina,

if a chicken caught a cold and sneezed and died

ako se neko pile prehladilo i kihnulo i uginulo

in a remote village in East Asia,

u udaljenom selu u Istočnoj Aziji,

it would have been a tragedy for the chicken

bila bi to tragedija za to pile

and its closest relatives,

i njegovu najbližu rodbinu,

but I don't think there was much possibility

no, ne vjerujem da je postojala mogućnost

of us fearing a global pandemic

da se svi počnemo pribojavati globalne pandenije

and the deaths of millions.

i milijuna umrlih.

Twenty or 30 years ago, if a bank in North America

Prije 20 ili 30 godina, ako je banka u Sjevernoj Americi

lent too much money to some people

dala preveliki kredit nekome

who couldn't afford to pay it back

tko ga nije mogao otplatiti

and the bank went bust,

i banka je propala,

that was bad for the lender

to je bilo loše za banku

and bad for the borrower,

i klijenta,

but we didn't imagine it would bring

no, nismo pomišljali da će to izazvati

the global economic system to its knees

krah globalnog gospodarskog sustava

for nearly a decade.

za skoro čitavo desetljeće.

This is globalization.

Ovo je globalizacija.

This is the miracle that has enabled us

Ovo je čudo koje nam je omogućilo

to transship our bodies and our minds

da prenesemo naša tijela i umove,

and our words and our pictures and our ideas

naše riječi, slike, ideje,

and our teaching and our learning around the planet

i naše podučavanje i učenje diljem planeta

ever faster and ever cheaper.

sve brže i sve jeftinije.

It's brought a lot of bad stuff,

Donijelo je mnogo loših stvari,

like the stuff that I just described,

poput onih koje sam upravo opisao,

but it's also brought a lot of good stuff.

ali je isto tako donijelo puno dobrih stvari.

A lot of us are not aware

Mnogi od nas nisu svjesni

of the extraordinary successes of the Millennium Development Goals,

čudesnog uspjeha Milenijskih razvojnih ciljeva,

several of which have achieved their targets

od kojih su neki i postigli zadaće

long before the due date.

puno prije kraja zadanog roka.

That proves that this species of humanity

To dokazuje da je ljudska vrsta

is capable of achieving extraordinary progress

sposobna postići čudesan napredak

if it really acts together and it really tries hard.

ako zaista djeluje ujedinjeno i ako se zaista trudi.

But if I had to put it in a nutshell these days,

No, ako bih to danas trebao sažeti,

I sort of feel that globalization

nekako vjerujem da nas je globalizacija

has taken us by surprise,

iznenadila,

and we've been slow to respond to it.

a mi smo prespori da na nju odgovorimo.

If you look at the downside of globalization,

Ako gledate negativne strane globalizacije

it really does seem to be sometimes overwhelming.

zaista se čini da je ponekad previše za nas.

All of the grand challenges that we face today,

Svi veliki izazovi s kojima se suočavamo,

like climate change and human rights

poput klimatskih promjena i ljudskih prava,

and demographics and terrorism and pandemics

i demografije i terorizma i pandemija,

and narco-trafficking and human slavery

i narko-trgovine i ropstva,

and species loss, I could go on,

i gubitka vrsta, mogao bih nastaviti,

we're not making an awful lot of progress

ne postižemo veliki napredak

against an awful lot of those challenges.

naspram goleme količine tih izazova.

So in a nutshell, that's the challenge

Ukratko, to je izazov

that we all face today

s kojim se svi suočavamo

at this interesting point in history.

u ovom zanimljivom trenutku u povijesti.

That's clearly what we've got to do next.

Sigurno je da to sljedeće što trebamo učiniti.

We've somehow got to get our act together

Trebamo se nekako organizirati

and we've got to figure out how to globalize

i trebamo otkriti kako bolje globalizirati

the solutions better

rješenja

so that we don't simply become a species

da ne postanemo jednostavno vrsta

which is the victim of the globalization of problems.

koja je žrtva globalizacije problema.

Why are we so slow at achieving these advances?

Zašto smo tako spori u postizanju napretka?

What's the reason for it?

Koji je razlog?

Well, there are, of course, a number of reasons,

Pa, postoje, naravno, brojni razlozi,

but perhaps the primary reason

no, možda je glavni razlog

is because we're still organized as a species

to što smo još uvijek organizirani kao vrsta

in the same way that we were organized

na isti način na koji smo bili organizirani

200 or 300 years ago.

prije 200 ili 300 godina.

There's one superpower left on the planet

Na planetu je preostala jedna super sila

and that is the seven billion people,

a to je sedam milijardi ljudi,

the seven billion of us who cause all these problems,

sedam milijardi nas koji uzrokujemo sve te probleme,

the same seven billion, by the way,

istih sedam milijardi, usput,

who will resolve them all.

koji će ih sve razriješiti.

But how are those seven billion organized?

No, na koji način je svih sedam milijardi organizirano?

They're still organized in 200 or so nation-states,

Još uvijek su organizirani u dvjestotinjak nacija-država,

and the nations have governments

a nacije imaju vlade

that make rules

koje određuju pravila

and cause us to behave in certain ways.

i prouzrokuju naše određeno ponašanje.

And that's a pretty efficient system,

To je prilično učinkovit sustav,

but the problem is that the way that those laws are made

ali problem je to što je način na koji se ti zakoni donose

and the way those governments think

i način na koji te vlade razmišljaju

is absolutely wrong for the solution of global problems,

potpuno kriv za rješenje globalnih problema,

because it all looks inwards.

jer se samo gleda prema unutra.

The politicians that we elect

Političari koje izabiremo

and the politicians we don't elect, on the whole,

i političari koje ne izabiremo, u pravilu,

have minds that microscope.

svi gledaju kroz mikroskop.

They don't have minds that telescope.

Ne gledaju kroz teleskop.

They look in. They pretend, they behave,

Gledaju prema unutra. Pretvaraju se, ponašaju se

as if they believed that every country was an island

kao da vjeruju kako je svaka zemlja otok,

that existed quite happily, independently

koji postoji posve sretno, nezavisno

of all the others

od svih drugih

on its own little planet

na svom malom planetu

in its own little solar system.

u svom malom sunčevom sustavu.

This is the problem:

Problem je ovo:

countries competing against each other,

zemlje koje se natječu jedna protiv druge,

countries fighting against each other.

zemlje koje su međusobno zaraćene.

This week, as any week you care to look at,

Ovaj tjedan, kao i bilo koji drugi tjedan,

you'll find people actually trying to kill each other from country to country,

vidjet ćete od zemlje do zemlje ljude koji se pokušavaju ubiti,

but even when that's not going on,

a čak i kada to nije slučaj,

there's competition between countries,

postoji natjecanje među zemljama,

each one trying to shaft the next.

gdje svaka pokušava prevariti drugu.

This is clearly not a good arrangement.

Ovo očigledno nije dobar poredak.

We clearly need to change it.

Očigledno ga trebamo promijeniti.

We clearly need to find ways

Očigledno trebamo pronaći načine

of encouraging countries to start working together

da potaknemo zemlje da započnu raditi zajedno

a little bit better.

malko bolje.

And why won't they do that?

A zašto to one ne žele napraviti?

Why is it that our leaders still persist in looking inwards?

Zašto naši vođe još uvijek ustraju u gledanju prema unutra?

Well, the first and most obvious reason

Prvi i najočitiji razlog

is because that's what we ask them to do.

je taj što mi to od njih tražimo.

That's what we tell them to do.

To im govorimo da čine.

When we elect governments

Kada biramo vlade

or when we tolerate unelected governments,

ili kada toleriramo neizabrane vlade,

we're effectively telling them that what we want

efikasno im govorimo da želimo

is for them to deliver us in our country

da nam u našoj zemlji omoguće

a certain number of things.

određene stvari.

We want them to deliver prosperity,

Želimo da nam omoguće napredak,

growth, competitiveness, transparency, justice

rast, konkurentnost, transparentnost, pravdu

and all of those things.

i sve te stvari.

So unless we start asking our governments

I ako ne počnemo zahtjevati od naših vlada

to think outside a little bit,

da malo gledaju prema van,

to consider the global problems that will finish us all

da razmotre globalne probleme koji će nas sve dokrajčiti

if we don't start considering them,

ako ih ne počnemo razmatrati,

then we can hardly blame them

onda ih ne možemo kriviti

if what they carry on doing is looking inwards,

ako nastave gledati prema unutra,

if they still have minds that microscope

ako još uvijek gledaju kroz mikroskop

rather than minds that telescope.

a ne kroz teleskop.

That's the first reason why things tend not to change.

To je prvi razlog zašto se stvari ne mijenjaju.

The second reason is that these governments,

Drugi razlog je taj što su te vlade,

just like all the rest of us,

kao i svi mi ostali,

are cultural psychopaths.

kulturni psihopati.

I don't mean to be rude,

Ne želim biti nepristojan,

but you know what a psychopath is.

no znate što je psihopat.

A psychopath is a person who,

Psihopat je osoba koja,

unfortunately for him or her,

na njegovu ili njenu nesreću,

lacks the ability to really empathize

nema sposobnost zaista suosjećati

with other human beings.

s ostalim ljudima.

When they look around,

Kada se osvrću oko sebe,

they don't see other human beings

oni ne vide druge ljude

with deep, rich, three-dimensional personal lives

s dubokim, bogatim, trodimenzionalnim osobnim životima

and aims and ambitions.

i ciljevima i ambicijama.

What they see is cardboard cutouts,

Oni vide kartonske izreze,

and it's very sad and it's very lonely,

i to je vrlo tužno i vrlo usamljeno,

and it's very rare, fortunately.

i, srećom, vrlo rijetko.

But actually, aren't most of us

No, zapravo, nije li većina od nas

not really so very good at empathy?

loša u suosjećanju?

Oh sure, we're very good at empathy

O naravno, jako smo dobri u suosjećanju

when it's a question of dealing with people

kada se radi o ljudima

who kind of look like us

koji nam djelomično sliče

and kind of walk and talk and eat and pray

i koji hodaju i govore i jedu i mole se

and wear like us,

i odijevaju poput nas.

but when it comes to people who don't do that,

No, kada se radi o ljudima koji to ne čine,

who don't quite dress like us

koji se ne odijevaju poput nas

and don't quite pray like us

i ne mole poput nas

and don't quite talk like us,

niti baš ne govore poput nas,

do we not also have a tendency to see them

nemamo li i mi sklonost da ih vidimo

ever so slightly as cardboard cutouts too?

pomalo kao kartonske izreze?

And this is a question we need to ask ourselves.

To je pitanje koje si trebamo postaviti.

I think constantly we have to monitor it.

Mislim da ga stalno trebamo pratiti.

Are we and our politicians to a degree

Jesmo li mi i naši političari u određenoj mjeri

cultural psychopaths?

kulturni psihopati?

The third reason is hardly worth mentioning

Treći je razlog jedva vrijedan spomena

because it's so silly,

jer je tako bedast,

but there's a belief amongst governments

no, među vladama postoji vjerovanje

that the domestic agenda

da su unutranji ciljevi

and the international agenda

i međunarodni ciljevi

are incompatible and always will be.

neuskladivi i da će uvijek tako i biti.

This is just nonsense.

To je obična budalaština.

In my day job, I'm a policy adviser.

Radim kao politički savjetnik.

I've spent the last 15 years or so

Zadnjih 15 godina proveo sam

advising governments around the world,

savjetujući vlade diljem svijeta,

and in all of that time I have never once seen

i tijekom čitavog tog vremena nijednom nisam vidio

a single domestic policy issue

nijedno unutarnje političko pitanje

that could not be more imaginatively,

koje ne bi moglo biti maštovitije,

effectively and rapidly resolved

djelotvornije i brže rješeno

than by treating it as an international problem,

nego da ga se tretira kao međunarodni problem,

looking at the international context,

gledajući međunarodni kontekst,

comparing what others have done,

uspoređujući s onim što su drugi napravili

bringing in others, working externally

uključujući druge, djelujući prema van

instead of working internally.

umjesto prema unutra.

And so you may say, well, given all of that,

I mogli biste pitati, uzevši sve ovo u obzir,

why then doesn't it work?

zašto onda to ne funkcionira?

Why can we not make our politicians change?

Zašto ne možemo natjerati naše političare da se promijene?

Why can't we demand them?

Zašto to ne možemo od njih zahtijevati?

Well I, like a lot of us, spend a lot of time complaining

Pa, ja, poput mnogo nas, trošim puno vremena žaleći se

about how hard it is to make people change,

kako je teško natjerati ljude da se promijene,

and I don't think we should fuss about it.

i mislim da se ne bismo trebali žaliti na to.

I think we should just accept

Mislim da bismo jednostavno trebali prihvatiti

that we are an inherently conservative species.

to da smo po prirodi konzervativna vrsta.

We don't like to change.

Ne volimo se mijenjati.

It exists for very sensible evolutionary reasons.

To je tako iz vrlo razumnih evolucijskih razloga.

We probably wouldn't still be here today

Vjerojatno ne bismo još bili ovdje danas

if we weren't so resistant to change.

da nismo tako otporni na promjenu.

It's very simple: Many thousands of years ago,

Vrlo je jednostavno: Prije mnogo tisuća godina,

we discovered that if we carried on

otkrili smo da ako nastavimo

doing the same things, we wouldn't die,

radeći iste stvari, nećemo poginuti,

because the things that we've done before

budući da stvari koje smo radili prije

by definition didn't kill us,

nas po definiciji nisu ubile,

and therefore as long as we carry on doing them,

i stoga, dokle god ih nastavimo raditi,

we'll be okay,

biti ćemo uredu,

and it's very sensible not to do anything new,

i vrlo je razumno ne činiti ništa novo,

because it might kill you.

jer bi nas to moglo ubiti.

But of course, there are exceptions to that.

No, naravno, postoje iznimke.

Otherwise, we'd never get anywhere.

U suprotnom, nikada ne bismo nikamo dospjeli.

And one of the exceptions, the interesting exception,

Jedna od iznimaka, zanimljiva iznimka,

is when you can show to people

je kada možete pokazati ljudima

that there might be some self-interest

da možda postoji neki privatni interes

in them making that leap of faith

u tome da naprave taj skok vjere

and changing a little bit.

i promijene se malo.

So I've spent a lot of the last 10 or 15 years

Tako sam velikim djelom proveo zadnjih 10 ili 15 godina

trying to find out what could be that self-interest

pokušavajući otkriti što bi mogao biti taj privatni interes

that would encourage not just politicians

koji bi potaknuo ne samo političare

but also businesses and general populations,

već i tvrtke i općenitu populaciju,

all of us, to start to think a little more outwardly,

sve nas, da počnemo razmišljati malo više prema van,

to think in a bigger picture,

gledajući veću sliku,

not always to look inwards, sometimes to look outwards.

ne gledajući uvijek prema van, nego ponekad prema van.

And this is where I discovered

Ovdje sam otkrio

something quite important.

nešto vrlo značajno.

In 2005, I launched a study

Godine 2005. započeo sam studiju

called the Nation Brands Index.

zvanu Indeks brendova zemalja [The Nation Brands Index].

What it is, it's a very large-scale study that polls

To je opsežna studija koja uključuje

a very large sample of the world's population,

veliki uzorak svjetske populacije,

a sample that represents about 70 percent

uzorak koji predstavlja oko 70 posto

of the planet's population,

svjetske populacije,

and I started asking them a series of questions

i počeo sam im postavljati niz pitanja

about how they perceive other countries.

o tome kako oni doživljavaju druge zemlje.

And the Nation Brands Index over the years

Indeks brendova zemalja je tijekom godina

has grown to be a very, very large database.

narastao u vrlo vrlo veliku bazu podataka.

It's about 200 billion data points

Ima oko 200 milijardi podatkovnih točaka

tracking what ordinary people think about other countries

prateći što obični ljudi misle o drugim zemljama

and why.

i zašto.

Why did I do this? Well, because the governments that I advise

Zašto sam ovo napravio? Pa, zato što vlade koje savjetujem

are very, very keen on knowing

bi vrlo rado znale

how they are regarded.

koliko ih se cijeni.

They've known, partly because

Znale su, djelomično zato

I've encouraged them to realize it,

što sam ih ja potaknuo da to shvate,

that countries depend

da zemlje ovise

enormously on their reputations

u ogromnoj mjeri o svojoj reputaciji

in order to survive and prosper in the world.

kako bi preživjele i napredovale na svijetu.

If a country has a great, positive image,

Ako zemlja ima odličnu, pozitivnu sliku,

like Germany has or Sweden or Switzerland,

poput Njemačke ili Švedske i Švicarske,

everything is easy and everything is cheap.

sve je lako i sve je jeftino.

You get more tourists. You get more investors.

Imate više turista. Imate više ulagača.

You sell your products more expensively.

Svoje proizvode prodajete po većoj cijeni.

If, on the other hand, you have a country

Ako, s druge strane, imate zemlju

with a very weak or a very negative image,

s vrlo slabom ili negativnom slikom,

everything is difficult and everything is expensive.

sve je teško i sve je skupo.

So governments care desperately

Zato vlade očajnički drže

about the image of their country,

do slike njihove zemlje,

because it makes a direct difference

jer to čini izravnu razliku

to how much money they can make,

koliko novca mogu zaraditi,

and that's what they've promised their populations

a to je ono što su obećali svojim građanima

they're going to deliver.

da će im omogućiti.

So a couple of years ago, I thought I would take

Prije nekoliko godina, mislio sam

some time out and speak to that gigantic database

malo predahnuti i razmotriti tu golemu baza podataka

and ask it,

i upitati je,

why do some people prefer one country

zašto neki ljudi preferiraju jednu zemlju

more than another?

više od neke druge?

And the answer that the database gave me

Odgovor koji mi je dala baza podataka

completely staggered me.

potpuno me zapanjila.

It was 6.8.

Bilo je 6.8.

I haven't got time to explain in detail.

Nemam vremena za objašnjavanje detalja.

Basically what it told me was —

Uglavnom, rekla mi je -

(Laughter) (Applause) —

(Smijeh) (Pljesak) -

the kinds of countries we prefer are good countries.

preferiramo one zemlje koje su dobre.

We don't admire countries primarily because they're rich,

Ne divimo se zemljama zato što su bogate,

because they're powerful, because they're successful,

jer su moćne, uspješne,

because they're modern, because they're technologically advanced.

jer su moderne, tehnološki napredne.

We primarily admire countries that are good.

U prvom se redu divimo zemljama koje su dobre.

What do we mean by good?

Što podrazumijevamo pod "dobrim"?

We mean countries that seem to contribute

Mislimo na zemlje koje pridonose

something to the world in which we live,

nešto svijetu u kojem živimo,

countries that actually make the world safer

zemlje koje zapravo čine svijet sigurnijim

or better or richer or fairer.

ili boljim ili bogatijim ili pravednijim.

Those are the countries we like.

To su zemlje koje nam se sviđaju.

This is a discovery of significant importance —

Ovo je otkriće od značajne važnosti -

you see where I'm going —

vidite kamo smjeram -

because it squares the circle.

zato što to rješava naoko velik problem.

I can now say, and often do, to any government,

Sada mogu reći svakoj vladi, a često to i radim,

in order to do well, you need to do good.

kako bi bili uspješni, trebate činiti dobro.

If you want to sell more products,

Ako želite prodavati više proizvoda,

if you want to get more investment,

ako želite privući više ulagača,

if you want to become more competitive,

ako želite postati konkurentniji,

then you need to start behaving,

onda se trebate početi pristojno ponašati,

because that's why people will respect you

zato što će vas tada ljudi cijeniti

and do business with you,

i poslovati s vama,

and therefore, the more you collaborate,

i stoga, što više surađujete,

the more competitive you become.

to ćete biti konkurentniji.

This is quite an important discovery,

Ovo je doista značajno otkriće,

and as soon as I discovered this,

i čim sam to otkrio,

I felt another index coming on.

osjećao sam da će se pojaviti sljedeći indeks.

I swear that as I get older, my ideas become simpler

Kunem vam se da, što postajem stariji moje ideje postaju jednostvanije

and more and more childish.

i sve više dječje.

This one is called the Good Country Index,

Ova se zove Indeks Dobre Zemlje,

and it does exactly what it says on the tin.

i znači upravo to.

It measures, or at least it tries to measure,

Mjeri, ili barem pokušava mjeriti,

exactly how much each country on Earth contributes

koliko točno svaka zemlja na svijetu pridonosi

not to its own population but to the rest of humanity.

ne svojim građanima već ostatku svijeta.

Bizarrely, nobody had ever thought

Bizarno je što se nitko prije nije sjetio

of measuring this before.

takvo što izmjeriti.

So my colleague Dr. Robert Govers and I have spent

Moj kolega dr. Robert Govers i ja proveli smo

the best part of the last two years,

zadnje dvije godine,

with the help of a large number of very serious and clever people,

uz pomoć velikog broja vrlo ozbiljnih i pametnih ljudi,

cramming together all the reliable data in the world

sabirući sve pouzdane podatke na svijetu

we could find about what countries give

koje smo mogli pronaći o zemljama koje pridonose

to the world.

svijetu.

And you're waiting for me to tell you which one comes top.

Čekate da vam otkrijem koja je na samom vrhu ljestvice.

And I'm going to tell you,

Reći ću vam,

but first of all I want to tell you

no prvo vam želim reći

precisely what I mean

što točno mislim

when I say a good country.

kada kažem "dobra zemlja".

I do not mean morally good.

Ne mislim na moralno dobru.

When I say that Country X

Kada kažem da je Zemlja X

is the goodest country on Earth,

najdobrija zemlja na svijetu,

and I mean goodest, I don't mean best.

i mislim najdobrija, ne najbolja.

Best is something different.

Najbolja znači nešto drugo.

When you're talking about a good country,

Kada govorite o dobroj zemlji,

you can be good, gooder and goodest.

možete biti dobri, dobriji i najdobriji.

It's not the same thing as good, better and best.

To nije isto što i dobar, bolji i najbolji.

This is a country which simply gives more

To je zemlja koja jednostavno pridonosi više

to humanity than any other country.

čovječanstvu od ikoje druge zemlje.

I don't talk about how they behave at home

Ne govorim o tome kako se ponašaju 'doma'

because that's measured elsewhere.

jer se to mjeri drugdje.

And the winner is

I pobjednik je

Ireland.

Irska.

(Applause)

(Pljesak)

According to the data here,

Prema ovim podacima,

no country on Earth, per head of population,

nijedna zemlja na svijetu, po glavi stanovnika,

per dollar of GDP, contributes more

po dolaru BDP-a, ne pridonosi više

to the world that we live in than Ireland.

svijetu na kojem živimo od Irske.

What does this mean?

Što to znači?

This means that as we go to sleep at night,

Znači da kada uvečer odlazimo na spavanje

all of us in the last 15 seconds before we drift off to sleep,

svi mi u zadnjih 15 sekundi prije nego utonemo u san,

our final thought should be,

naša zadnja misao tebala bi biti,

godammit, I'm glad that Ireland exists.

kvragu, drago mi je što postoji Irska.

(Laughter)

(Smijeh)

And that — (Applause) —

I to - (Pljesak) -

In the depths of a very severe economic recession,

Usred velike ekonomske recesije,

I think that there's a really important lesson there,

vjerujem da postoji bitna lekcija ovdje,

that if you can remember your international obligations

da ako se možete sjetiti svojih međunarodnih obaveza

whilst you are trying to rebuild your own economy,

dok pokušavate obnoviti vlastitu ekonomiju

that's really something.

to je onda nešto zaista bitno.

Finland ranks pretty much the same.

Finska stoji otprilike jednako na ljestvici.

The only reason why it's below Ireland

Jedini razlog zašto je ispod Irske

is because its lowest score is lower than Ireland's lowest score.

je taj što joj je najniži rezultat niži od irskog najnižeg rezultata.

Now the other thing you'll notice about the top 10 there

Primjetit ćete i to da su u top 10

is, of course, they're all, apart from New Zealand,

osim Novog Zelanda,

Western European nations.

sve zemlje Zapadne Europe.

They're also all rich.

Isto tako su sve bogate.

This depressed me,

Ovo me je izdeprimiralo,

because one of the things that I did not want

jer jedna od stvari koju nisam htio

to discover with this index

otkriti uz pomoć ovog indeksa

is that it's purely the province of rich countries

bila je to da se radi o grupi bogatih zemalja

to help poor countries.

koje pomažu siromašnim zemljama.

This is not what it's all about.

Ovdje se ne radi o tome.

And indeed, if you look further down the list,

I zaista, ako pogledate ostatak popisa,

I don't have the slide here, you will see

nemam ovdje slajd, vidjet ćete

something that made me very happy indeed,

nešto što me stvarno obradovalo,

that Kenya is in the top 30,

da je Kenija u top 30,

and that demonstrates one very, very important thing.

a to pokazuje jednu vrlo bitnu stvar.

This is not about money.

Ovdje se ne radi o novcu.

This is about attitude.

Radi se o stavu.

This is about culture.

Radi se o kulturi.

This is about a government and a people that care

Radi se o vladi i ljudima kojima je stalo

about the rest of the world

do ostatka svijeta

and have the imagination and the courage

i koji imaju dovoljno mašte i hrabrosti

to think outwards instead of only thinking selfishly.

da razmišljaju prema van umjesto da razmišljaju sebično.

I'm going to whip through the other slides

Preletjet ću kroz druge slajdove

just so you can see some of the lower-lying countries.

da možete vidjeti neke od zemalja koje su niže na ljestvici.

There's Germany at 13th, the U.S. comes 21st,

Njemačka je na 13. mjestu, SAD na 21.

Mexico comes 66th,

Meksiko na 66.

and then we have some of the big developing countries,

a zatim su neke velike zemlje u razvoju,

like Russia at 95th, China at 107th.

poput Rusije na 95. mjestu Kine na 107.

Countries like China and Russia and India,

Zemlje poput Kine, Rusije i Indije,

which is down in the same part of the index,

koja je na jednako niskom mjestu indeksa,

well, in some ways, it's not surprising.

na neki način i nisu iznenađenje.

They've spent a great deal of time

Puno su vremena provele

over the last decades building their own economy,

zadnjih nekoliko desetljeća izgrađujući vlastito gospodarstvo,

building their own society and their own polity,

vlastito društvo i državni poredak,

but it is to be hoped

no trebali bi se nadati

that the second phase of their growth

da će druga faza njihova rasta

will be somewhat more outward-looking

imati više viziju prema van

than the first phase has been so far.

nego što je to imala prva faza.

And then you can break down each country

Potom možete raščlaniti svaku zemlju

in terms of the actual datasets that build into it.

prema konkretnim skupovima podataka koji su ugrađeni u nju.

I'll allow you to do that.

Dozvolit ću vam to.

From midnight tonight it's going to be on goodcountry.org,

Od ove ponoći nalazit će se na goodcountry.org,

and you can look at the country.

i možete pogledati svaku zemlju.

You can look right down to the level of the individual datasets.

Možete pogledati sve do razine pojedinačnih skupova podataka.

Now that's the Good Country Index.

To je Indeks Dobre Zemlje.

What's it there for?

Čemu on služi?

Well, it's there really because I want to try

Postoji zato što želim pokušati

to introduce this word,

uvesti tu riječ,

or reintroduce this word, into the discourse.

ponovo je uvesti u diskurz.

I've had enough hearing about competitive countries.

Dovoljno sam se naslušao o konkurentnim zemljama.

I've had enough hearing about

Dovoljno sam se naslušao o

prosperous, wealthy, fast-growing countries.

uspješnim, bogatim, brzorastućim zemljama.

I've even had enough hearing about happy countries

Bilo mi je dosta slušanja o sretnim zemljama

because in the end that's still selfish.

jer je to na kraju krajeva još uvijek sebično.

That's still about us,

Još se uvijek radi o nama,

and if we carry on thinking about us,

i ako nastavimo razmišljati o nama,

we are in deep, deep trouble.

u velikim smo problemima.

I think we all know what it is

Mislim da svi znamo što je to

that we want to hear about.

o čemu želimo slušati.

We want to hear about good countries,

Želimo slušati o dobrim zemljama,

and so I want to ask you all a favor.

pa vas želim nešto zamoliti.

I'm not asking a lot.

Ne tražim puno.

It's something that you might find easy to do

Možda će vam to biti lako napraviti

and you might even find enjoyable

i možda će vam to čak biti zabavno

and even helpful to do,

i korisno,

and that's simply to start using the word "good"

a to je jednostavno početi koristiti riječ "dobar"

in this context.

u ovom kontekstu.

When you think about your own country,

Kada razmišljate o svojoj zemlji,

when you think about other people's countries,

o tuđim zemljama,

when you think about companies,

kada razmišljate o tvrtkama,

when you talk about the world that we live in today,

kada govorite o svijetu u kojem danas živimo,

start using that word

počnite korititi tu riječ

in the way that I've talked about this evening.

na način o kojem sam večeras govorio.

Not good, the opposite of bad,

Ne "dobro" kao suprotno od lošeg,

because that's an argument that never finishes.

jer to je rasprava koja nikad nema kraja.

Good, the opposite of selfish,

"Dobro" kao suprotno od sebično,

good being a country that thinks about all of us.

"dobro" kao zemlja koja razmišlja o svima nama.

That's what I would like you to do,

To bih volio da napravite,

and I'd like you to use it as a stick

i želio bih da je koristite kao batinu

with which to beat your politicians.

kojom tučete svoje političare.

When you elect them, when you reelect them,

Kada ih birate, kada ih ponovo izabirete,

when you vote for them, when you listen

kada glasate za njih, kada slušate

to what they're offering you,

što vam oni nude,

use that word, "good,"

koristite tu riječ, "dobro,"

and ask yourself,

i upitajte se,

"Is that what a good country would do?"

"Bi li to napravila dobra zemlja?"

And if the answer is no, be very suspicious.

Ako je odgovor "ne", budite vrlo sumnjičavi.

Ask yourself, is that the behavior

Upitajte se, ponaša li se tako

of my country?

i moja zemlja?

Do I want to come from a country

Želim li dolaziti iz zemlje

where the government, in my name,

gdje vlada, u moje ime,

is doing things like that?

radi takve stvari?

Or do I, on the other hand,

Ili mi je, s druge strane,

prefer the idea of walking around the world

draža pomisao da hodam svijetom

with my head held high thinking, "Yeah,

visoko podignute glave misleći

I'm proud to come from a good country"?

"Da, ponosim se što sam iz dobre zemlje"?

And everybody will welcome you.

I svima ćete biti dobrodošli.

And everybody in the last 15 seconds

Svi će u zadnjih 15 sekundi

before they drift off to sleep at night will say,

prije no što utonu u san reći,

"Gosh, I'm glad that person's country exists."

"Bože, drago mi je da postoji zemlja te osobe."

Ultimately, that, I think,

Naposljetku, vjerujem da je to

is what will make the change.

ono što će učiniti promjenu.

That word, "good,"

Da su riječ "dobro,"

and the number 6.8

i broj 6.8

and the discovery that's behind it

i otkriće iza njega

have changed my life.

promijenili moj život.

I think they can change your life,

Vjerujem da mogu promijeniti vaš život,

and I think we can use it to change

i mislim da to možemo iskoristiti kako bismo promijenili

the way that our politicians and our companies behave,

način na koji se ponašaju naši političari i naše tvrtke,

and in doing so, we can change the world.

i na taj način možemo promijeniti svijet.

I've started thinking very differently about

Počeo sam razmišljati mnogo drukčije

my own country since I've been thinking about these things.

o svojoj zemlji otkad razmišljam o ovim stvarima.

I used to think that I wanted to live in a rich country,

Prije sam mislio da želim živjeti u bogatoj zemlji,

and then I started thinking I wanted to live in a happy country,

a onda sam počeo razmišljati kako želim živjeti u sretnoj zemlji,

but I began to realize, it's not enough.

no, shvatio sam da to nije dovoljno.

I don't want to live in a rich country.

Ne želim živjeti u bogatoj zemlji.

I don't want to live in a fast-growing

Ne želim živjeti u zemlji

or competitive country.

koja se brzo razvija ili je konkurentna.

I want to live in a good country,

Želim živjeti u dobroj zemlji,

and I so, so hope that you do too.

i duboko se nadam da to želite i vi.

Thank you.

Hvala.

(Applause)

(Pljesak)