Sunni Brown: Doodlers, unite!

Prevoditelj: Tilen Pigac - EFZG Recezent: Katarina Smetko

So I just want to tell you my story.

Dakle, samo vam želim ispričati svoju priču.

I spend a lot of time

Provodim mnogo vremena

teaching adults how to use visual language

poučavajući odrasle kako koristiti vizualni jezik

and doodling in the workplace.

i crtkaranje na radnom mjestu.

And naturally, I encounter a lot of resistance,

I naravno, nailazim na mnogo otpora,

because it's considered to be anti-intellectual

jer se to smatra protuintelektualnim

and counter to serious learning.

i suprotnim ozbiljnom učenju.

But I have a problem with that belief,

Ali ja se ne slažem s tim mišljenjem

because I know that doodling has a profound impact

jer znam kako crtkaranje ima velik utjecaj

on the way that we can process information

na način na koji procesuiramo informacije

and the way that we can solve problems.

i na način na koji možemo riješiti probleme.

So I was curious about why there was a disconnect

Stoga sam bila znatiželjna zašto postoji razlika

between the way our society perceives doodling

između načina na koji naše društvo percipira crtkaranje

and the way that the reality is.

i stvarnog stanja stvari.

So I discovered some very interesting things.

Otkrila sam neke vrlo zanimljive stvari.

For example, there's no such thing

Na primjer, ne postoji nikakva

as a flattering definition of a doodle.

laskajuća definicija crtkaranja.

In the 17th century, a doodle was a simpleton or a fool --

U 17. stoljeću, škrabalo (doodle) bio je budala ili luda --

as in Yankee Doodle.

kao Yankee Doodle.

In the 18th century, it became a verb,

U 18. stoljeću, to je postalo glagol,

and it meant to swindle or ridicule or to make fun of someone.

i označavalo je prijevaru, podvalu ili ismijavanje nekoga.

In the 19th century, it was a corrupt politician.

U 19. stoljeću, to je označavalo korumpiranog političara.

And today, we have what is perhaps our most offensive definition,

A danas, imamo možda najuvredljiviju definiciju,

at least to me, which is the following:

bar meni, a to je:

To doodle officially means

Crtkarati službeno znači

to dawdle,

tratiti vrijeme,

to dilly dally, to monkey around,

dangubiti, glupirati se okolo,

to make meaningless marks,

raditi beznačajne zapiske,

to do something of little value, substance or import,

napraviti nešto od male vrijednosti, suštine ili važnosti,

and -- my personal favorite --

i -- moja omiljena --

to do nothing.

raditi ništa.

No wonder people are averse to doodling at work.

Nije ni čudno što se ljudi negativno odnose prema crtkaranju na poslu.

Doing nothing at work is akin to masturbating at work;

Raditi ništa na poslu jednako je masturbiranju na poslu;

it's totally inappropriate.

potpuno je neprikladno.

(Laughter)

(Smijeh)

Additionally, I've heard horror stories

Osim toga, čula sam strašne priče

from people whose teachers scolded them, of course, for doodling in classrooms.

od ljudi na koje su učitelji prekoravali, naravno, zbog crtkaranja u razredu.

And they have bosses who scold them for doodling in the boardroom.

I imaju šefove koji ih prekoravaju zbog crtkaranja u dvorani za sastanke.

There is a powerful cultural norm against doodling

Postoji snažna kulturalna norma protiv crtkaranja

in settings in which we are supposed to learn something.

u okruženjima u kojima bismo trebali nešto učiti.

And unfortunately,

I nažalost,

the press tends to reinforce this norm

mediji potvrđuju tu normu

when they're reporting on a doodling scene --

kad naprave reportažu o sceni crtkaranja --

of an important person at a confirmation hearing and the like --

neke važne osobe na saslušanju i slično --

they typically use words like "discovered"

obično koriste riječi poput "otkriven"

or "caught" or "found out,"

ili "uhvaćen" ili "pronađen",

as if there's some sort of criminal act being committed.

kao da je počinjeno neko kriminalno djelo.

And additionally, there is a psychological aversion to doodling --

K tome, postoji psihološka nesklonost crtkaranju --

thank you, Freud.

hvala ti, Freude.

In the 1930s, Freud told us all

30-ih godina 20. stoljeća, Freud nam je svima rekao

that you could analyze people's psyches

da možete analizirati ljudsku psihu

based on their doodles.

na osnovi njihovog crtkaranja.

This is not accurate, but it did happen to Tony Blair

To nije točno, ali se ipak dogodilo Tonyju Blairu

at the Davos Forum in 2005,

na Forumu u Davosu 2005. godine,

when his doodles were, of course, "discovered"

kad je njegovo crtkaranje, naravno, "otkriveno"

and he was labeled the following things.

i označilo ga se idućim izrazima.

Now it turned out to be Bill Gates' doodle.

No, ispostavilo se kako su to crtarije Billa Gatesa.

(Laughter)

(Smijeh)

And Bill, if you're here, nobody thinks you're megalomaniacal.

I Bill, ako si ovdje, nitko ne misli da si megalomanijak.

But that does contribute

Ali to doprinosi

to people not wanting to share their doodles.

činjenici da ljudi ne žele pokazivati svoje crtarije.

And here is the real deal. Here's what I believe.

A ovo je stvarnost. Ovo je ono u što ja vjerujem.

I think that our culture

Mislim da je naša kultura

is so intensely focused on verbal information

toliko intenzivno usredotočena na verbalne informacije

that we're almost blinded to the value of doodling.

da gotovo i ne primjećujemo vrijednosti crtkaranja.

And I'm not comfortable with that.

A meni to ne odgovara.

And so because of that belief that I think needs to be burst,

I upravo zbog tog uvjerenja za koje mislim da mora biti napušteno,

I'm here to send us all hurtling back to the truth.

ovdje sam kako bismo se svi ponovno okrenuli istini.

And here's the truth:

A ovo je istina:

doodling is an incredibly powerful tool,

crtkaranje je nevjerojatno moćan alat,

and it is a tool that we need to remember and to re-learn.

i to je alat koji moramo zapamtiti i ponovno naučiti.

So here's a new definition for doodling.

Dakle, ovo je nova definicija crtkaranja.

And I hope there's someone in here from The Oxford English Dictionary,

I nadam se da ovdje ima nekoga iz Oxfordskog engleskog rječnika,

because I want to talk to you later.

jer želim razgovarati s vama kasnije.

Here's the real definition:

Evo prave definicije:

Doodling is really to make spontaneous marks to help yourself think.

Crtakaranje je izrada spontanih bilješki koje vam pomažu razmišljati.

That is why millions of people doodle.

Zato milijuni ljudi crtkaraju.

Here's another interesting truth about the doodle:

Evo još jedne zanimljive istine o crtkaranju:

People who doodle when they're exposed to verbal information

Ljudi koji crtkaraju kad su izloženi verbalnim informacijama

retain more of that information

upiju mnogo više tih informacija

than their non-doodling counterparts.

nego njihove kolege koje ne crtkaraju.

We think doodling is something you do when you lose focus,

Mislimo kako je crtkaranje nešto što radite kad niste usredotočeni,

but in reality, it is a preemptive measure

ali zapravo je to preventivna mjera

to stop you from losing focus.

za sprečavanje gubitka koncentracije.

Additionally, it has a profound effect

Uz to, ima veliki utjecaj

on creative problem-solving

na kreativno rješavanje problema

and deep information processing.

i procesuiranje mnogih informacija.

There are four ways that learners intake information

Postoji četiri načina na koji učenici usvajaju informacije

so that they can make decisions.

kako bi donijeli odluke.

They are visual, auditory,

To su vizualno, auditivno

reading and writing and kinesthetic.

čitanjem i pisanjem te kinestetički.

Now in order for us to really chew on information

Kako bismo doista "prožvakali" informacije

and do something with it,

i napravili nešto s njima,

we have to engage at least two of those modalities,

moramo uključiti bar dva spomenuta modaliteta,

or we have to engage one of those modalities

ili moramo uključiti jedan od tih modaliteta

coupled with an emotional experience.

zajedno s emocionalnim iskustvom.

The incredible contribution of the doodle

Nevjerojatan doprinos crtkaranja

is that it engages all four learning modalities simultaneously

jest taj da aktivira sva četiri modaliteta učenja istovremeno

with the possibility of an emotional experience.

s mogućnošću emocionalnog iskustva.

That is a pretty solid contribution

To je prilično konkretan doprinos

for a behavior equated with doing nothing.

za ponašanje koje se izjednačava s neradom.

This is so nerdy,

Ovo je toliko štrebersko,

but this made me cry when I discovered this.

ali rasplakalo me kad sam to otkrila.

So they did anthropological research

Dakle, proveli su antropološko istraživanje

into the unfolding of artistic activity in children,

o razvijanju umjetničke aktivnosti u djece,

and they found that, across space and time,

i otkrili su kako, kroz prostor i vrijeme,

all children exhibit the same evolution in visual logic

sva djeca pokazuju isti razvoj vizualne logike

as they grow.

dok odrastaju.

In other words, they have a shared and growing

Drugim riječima, imaju zajedničku i rastuću

complexity in visual language

složenost vizualnog jezika

that happens in a predictable order.

do koje dolazi predvidljivim redoslijedom.

And I think that is incredible.

I mislim da je to nevjerojatno.

I think that means doodling is native to us

Mislim da to znači da nam je crtkaranje urođeno,

and we simply are denying ourselves that instinct.

a mi jednostavno potiskujemo taj instinkt.

And finally, a lot a people aren't privy to this,

Naposljetku, mnogo ljudi ne zna za to,

but the doodle is a precursor

ali crtkaranje je preteča

to some of our greatest cultural assets.

neke od naše najvrednije kulturne imovine.

This is but one:

Ovo je samo jedna:

this is Frank Gehry the architect's precursor to the Guggenheim in Abu Dhabi.

Ovako je arhitekt Frank Ghery prvo nacrtao Guggenheim u Abu Dhabiju.

So here is my point:

Dakle, ovo je moja poanta:

Under no circumstances should doodling be eradicated

Ni pod kakvim okolnostima crtkaranje ne bi trebalo biti iskorijenjeno

from a classroom or a boardroom

iz učionice ni iz dvorane za sastanke,

or even the war room.

čak ni iz ratne sobe.

On the contrary,

Baš suprotno,

doodling should be leveraged in precisely those situations

crtkaranje bi baš trebalo poticati u tim situacijama

where information density is very high

gdje je gustoća informacija vrlo visoka

and the need for processing that information is very high.

i potreba za procesuiranjem tih informacija je vrlo velika.

And I will go you one further.

I ići ću još dalje.

Because doodling is so universally accessible

Budući da je crtkaranje toliko dostupno

and it is not intimidating as an art form,

i nije zastrašujuće kao umjetnička forma,

it can be leveraged as a portal

može se poticati kao portal

through which we move people

kroz koji vodimo ljude

into higher levels of visual literacy.

na više razine vizualne pismenosti.

My friends, the doodle has never been

Prijatelji, crtkaranje nikad nije bilo

the nemesis of intellectual thought.

neprijatelj intelektualne misli.

In reality, it is one of its greatest allies.

Ono joj je zapravo jedan od najvećih saveznika.

Thank you.

Hvala vam.

(Applause)

(Pljesak)