Esta Soler: How we turned the tide on domestic violence (Hint: the Polaroid helped)

Translator: Mae Gallardo Reviewer: Nuria Estrada

I want you to imagine

Vull que imagineu

what a breakthrough this was

l'avanç que això va representar

for women who were victims of violence

per a les dones que eren víctimes de violència

in the 1980s.

als anys 80.

They would come into the emergency room

Venien a la sala d'emergències

with what the police would call "a lovers' quarrel,"

amb el que la policia anomenava "una baralla entre estimats".

and I would see a woman who was beaten,

I jo veia una dona que havia estat colpejada,

I would see a broken nose and a fractured wrist

veia un nas trencat i un canell trencat

and swollen eyes.

i els ulls inflats.

And as activists, we would take our Polaroid camera,

Com a activistes, trèiem les nostres Polaroids,

we would take her picture,

li fèiem una foto,

we would wait 90 seconds,

esperàvem 90 segons,

and we would give her the photograph.

i li donàvem la seva foto.

And she would then have

I llavors ella tenia

the evidence she needed to go to court.

la prova que necessitava per a anar als jutjats.

We were making what was invisible visible.

Estàvem fent que allò invisible es tornés visible.

I've been doing this for 30 years.

He estat fent això durant trenta anys.

I've been part of a social movement

He format part d'un moviment social

that has been working on ending

que ha estat treballant per a aturar

violence against women and children.

la violència contra les dones i els nens.

And for all those years,

I durant tots aquells anys,

I've had an absolutely passionate

he tingut la creença absolutament apassionada,

and sometimes not popular belief

i de vegades no popular,

that this violence is not inevitable,

que aquesta violència no és inevitable,

that it is learned, and if it's learned,

sinó apresa, i si és apresa,

it can be un-learned, and it can be prevented.

pot ser desapresa i pot ser previnguda.

(Applause)

(Aplaudiments)

Why do I believe this?

Per què crec això?

Because it's true.

Perquè és cert.

It is absolutely true.

És absolutament cert.

Between 1993 and 2010,

Entre el 1993 i el 2010,

domestic violence among adult women

la violència domèstica entre les dones adultes

in the United States

als Estats Units

has gone down by 64 percent,

ha baixat en un 64%,

and that is great news.

i això és una molt bona notícia.

(Applause)

(Aplaudiments)

Sixty-four percent. Now, how did we get there?

64%, però, com hem arribat a això?

Our eyes were wide open.

Teníem els ulls ben oberts.

Thirty years ago, women were beaten,

Fa trenta anys, les dones eren colpejades,

they were stalked, they were raped,

eren assetjades, eren violades,

and no one talked about it.

i ningú no en parlava.

There was no justice.

No hi havia justícia.

And as an activist, that was not good enough.

Com a activista, això no era prou.

And so step one on this journey

Així que el primer pas en aquest camí

is we organized,

era organitzar-nos,

and we created this extraordinary

i vam crear aquesta extraordinària

underground network of amazing women

xarxa clandestina de dones increïbles

who opened shelters,

que van obrir refugis,

and if they didn't open a shelter,

i si no obrien refugis,

they opened their home

obrien les seves cases

so that women and children could be safe.

per tal que les dones i els nens poguessin estar segurs.

And you know what else we did?

I sabeu què més vam fer?

We had bake sales, we had car washes,

Veníem el pa que fèiem, rentàvem cotxes,

and we did everything we could do to fundraise,

i fèiem tot allò que podíem per a recaptar fons,

and then at one point we said,

i llavors va arribar un punt que vam dir

you know, it's time that we went

és el moment d'anar

to the federal government

al govern federal

and asked them to pay for these

i demanar que paguin tots aquests

extraordinary services that are saving people's lives.

serveis extraordinaris que estan salvant les vides de les persones.

Right? (Applause)

Correcte? (Aplaudiments)

And so, step number two,

I llavors, el segon pas,

we knew we needed to change the laws.

sabíem que era necessari canviar les lleis.

And so we went to Washington,

Així que vam anar a Washington,

and we lobbied for the first piece of legislation.

i vam pressionar per la primera part de la legislació.

And I remember walking through the halls

I m'enrecordo d'anar caminant pels salons

of the U.S. Capitol,

del Capitoli dels Estats Units,

and I was in my 30s, and my life had purpose,

i jo tenia uns trenta anys i un propòsit a la meva vida,

and I couldn't imagine

i no podia imaginar

that anybody would ever challenge

que algú pogués arribar a desafiar

this important piece of legislation.

aquesta part important de la legislació.

I was probably 30 and naive.

Probablement tenia 30 anys i era ingènua.

But I heard about a congressman

Però vaig sentir a parlar d'un congressista

who had a very, very different point of view.

que tenia un punt de vista molt, molt diferent.

Do you know what he called

Sabeu com l'hi deia

this important piece of legislation?

a aquesta part important de la legislació?

He called it the Take the Fun Out of Marriage Act.

L'hi deia "Llei d'Eliminar la Diversió del Matrimoni".

The Take the Fun Out of Marriage Act.

La "Llei d'eliminar la diversió del matrimoni".

Ladies and gentlemen, that was in 1984

Senyores i senyors, era l'any 1984

in the United States, and I wish I had Twitter.

als Estats Units, i tant de bo hagués tingut Twitter.

(Laughter)

(Riures)

Ten years later, after lots of hard work,

Deu anys i molta feina després,

we finally passed the Violence Against Women Act,

vam aconseguir la "Llei de Violència Contra les Dones"

which is a life-changing act

que és una llei que canvia vides

that has saved so many lives. (Applause)

i que també n'ha salvat moltes. (Aplaudiments)

Thank you.

Gràcies.

I was proud to be part of that work,

Estava orgullosa de ser part d'aquesta feina,

and it changed the laws

i es van canviar les lleis

and it put millions of dollars into local communities.

i es van fer arribar milions de dòlars a les comunitats locals.

And you know what else it did? It collected data.

I sabeu què més es va fer? Es van recollir dades.

And I have to tell you, I'm passionate about data.

I us he de dir que m'apassionen les dades.

In fact, I am a data nerd.

De fet, sóc una fanàtica de les dades.

I'm sure there are a lot of data nerds here.

Estic segura que hi ha un munt de fanàtics de les dades aquí.

I am a data nerd,

Jo sóc una fanàtica de les dades,

and the reason for that is I want to make sure

i la raó d'això és que em vull assegurar

that if we spend a dollar, that the program works,

que si ens gastem un dòlar, el programa funcioni,

and if it doesn't work, we should change the plan.

i si no funciona, que canviem de pla.

And I also want to say one other thing:

També vull dir una altra cosa:

We are not going to solve this problem

No aconseguirem resoldre aquest problema

by building more jails

construint més presons

or by even building more shelters.

ni tan sols construint més refugis.

It is about economic empowerment for women,

Es tracta de l'apoderament econòmic de les dones,

it is about healing kids who are hurt,

de curar els petits que estiguin ferits,

and it is about prevention with a capital P.

i de Prevenció amb "P" majúscula.

And so, step number three on this journey:

Així que el tercer pas d'aquest camí

We know, if we're going to keep making this progress,

és que sabem que si volem continuar progressant

we're going to have to turn up the volume,

haurem d'apujar el volum,

we're going to have to increase the visibility,

haurem d'augmentar la visibilitat,

and we're going to have to engage the public.

i haurem d'involucrar a la gent.

And so knowing that, we went to the Advertising Council,

Sabent això, vam anar al Consell de Publicitat,

and we asked them to help us

i els vam demanar que ens ajudessin

build a public education campaign.

a construir una campanya educativa.

And we looked around the world to Canada

I vam mirar arreu del món, a Canadà,

and Australia and Brazil and parts of Africa,

Austràlia, Brasil i parts de l'Àfrica,

and we took this knowledge

i vam agafar el seu coneixement

and we built the first national

i vam construir la primera

public education campaign

campanya nacional d'educació pública

called There's No Excuse for Domestic Violence.

anomenada "No hi ha Excusa per a la Violència Domèstica".

Take a look at one of our spots.

Mireu un dels nostres anuncis.

(Video) Man: Where's dinner?

(Video) Home: On és el sopar?

Woman: Well, I thought you'd be home a couple hours ago, and I put everything away, so—

Dona: Bé, creia que arribaries a casa fa unes hores,

i ja ho he recollit tot, així que...

Man: What is this? Pizza. Woman: If you had just called me, I would have known—

Home: Què és això? Pizza.

Dona: Si m'haguessis trucat, hauria sabut...

Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud.

Home: El sopar? Sopar preparat vol dir Pizza?

Dona: Estimat, siusplau, no cridis tant, siusplau, no... deixa'm anar!

Please don't—Let go of me!

Man: Get in the kitchen! Woman: No! Help!

Home: Entra a la cuina! Dona: No! Auxili!

Man: You want to see what hurts? (Slaps woman)

Home: Vols veure el que fa mal? (Bufeteja la dona)

That's what hurts! That's what hurts! (Breaking glass)

Això és el que fa mal! Això és el que fa mal! (Vidres trencats)

Woman: Help me!

Dona: Auxili!

["Children have to sit by and watch. What's your excuse?"]

["Els nens han de quedarse asseguts i mirar. Quina és la teva excusa?"]

Esta Soler: As we were in the process

Esta Soler: Quan estàvem en el procés

of releasing this campaign,

de llançar aquesta campanya,

O.J. Simpson was arrested

l'O.J.Simpson va ser detingut

for the murder of his wife and her friend.

per l'assassinat de la seva dona i del seu amic.

We learned that he had a long history

Vam saber que tenia un llarg historial

of domestic violence.

de violència domèstica.

The media became fixated.

Els mitjans de comunicació es van obsessionar.

The story of domestic violence

La història de la violència domèstica

went from the back page,

va passar de les pàgines del darrera,

but actually from the no-page, to the front page.

o de no estar de fet en cap pàgina, a la portada.

Our ads blanketed the airwaves,

Els nostres anuncis ocupaven les ones,

and women, for the first time,

i les dones, per primer cop,

started to tell their stories.

vam començar a explicar les seves històries.

Movements are about moments,

Els moviments són cosa de moments,

and we seized this moment.

i nosaltres vam apoderar-nos d'aquell moment.

And let me just put this in context.

I deixeu-me que ho contextualitzi.

Before 1980, do you have any idea

Abans del 1980, sabeu

how many articles were in The New York Times

quants articles havien aparegut al New York Times

on domestic violence?

sobre violència domèstica?

I'll tell you: 158.

Us ho dic: 158.

And in the 2000s, over 7,000.

I cap a l'any 2000, més de 7.000.

We were obviously making a difference.

Definitivament, estàvem marcant la diferència.

But we were still missing a critical element.

Però encara ens faltava un element crític.

So, step four: We needed to engage men.

Així que el quart pas necessàriament era involucrar els homes.

We couldn't solve this problem

No podíem resoldre aquest problema

with 50 percent of the population on the sidelines.

deixant el 50% de la població al marge.

And I already told you I'm a data nerd.

I ja us he dit que sóc una fanàtica de les dades.

National polling told us that men felt indicted

Els sondejos nacionals ens indicaven que els homes se sentien acusats

and not invited into this conversation.

i no invitats en aquesta conversa.

So we wondered, how can we include men?

Així que ens vam preguntar: Com podem incloure els homes?

How can we get men to talk about

Com podem aconseguir que els homes parlin

violence against women and girls?

sobre la violència contra les dones i les noies?

And a male friend of mine pulled me aside

I un amic meu em va apartar

and he said, "You want men to talk about violence

i em va dir "Vols que els homes parlin sobre la violència

against women and girls. Men don't talk."

contra les dones i les noies. Els homes no parlen".

(Laughter)

(Riures)

I apologize to the men in the audience.

Em disculpo amb els homes del públic.

I know you do.

Sé que sí parleu.

But he said, "Do you know what they do do?

Però ell va dir: "Saps que és el que sí que fan?

They do talk to their kids.

Parlen amb els seus fills.

They talk to their kids as parents, as coaches."

Parlen amb els seus fills com a pares, com a entrenadors".

And that's what we did.

I això és el que vam fer.

We met men where they were at

Vam anar a trobar homes allà on eren

and we built a program.

i vam construir un programa.

And then we had this one event

I llavors va ocórrer un esdeveniment

that stays in my heart forever

que sempre estarà al meu cor.

where a basketball coach

Un entrenador de bàsquet

was talking to a room filled with male athletes

estava parlant en una sala plena d'atletes masculins

and men from all walks of life.

i homes de tots els estils de vida

And he was talking about the importance

I estava parlant sobre la importància

of coaching boys into men

d'entrenar els nois per a ser homes

and changing the culture of the locker room

i de canviar la cultura del vestidor

and giving men the tools to have healthy relationships.

i de donar als homes eines per a que tinguin relacions saludables.

And all of a sudden, he looked at the back of the room,

I de cop, va mirar cap al final de la sala,

and he saw his daughter,

i va veure la seva filla,

and he called out his daughter's name, Michaela,

i va cridar el nom de la seva filla: Michaela,

and he said, "Michaela, come up here."

i va dir: "Michaela, vine aquí".

And she's nine years old, and she was kind of shy,

I tenia nou anys i era una mica tímida

and she got up there,

i va anar fins allà

and he said, "Sit down next to me."

i ell va dir: "Seu al meu costat".

She sat right down next to him.

I ella va seure just al seu costat.

He gave her this big hug, and he said,

I ell la va abraçar fortament i va dir:

"People ask me why I do this work.

"La gent em pregunta per què faig aquesta feina.

I do this work because I'm her dad,

Faig aquesta feina perquè sóc el seu pare,

and I don't want anyone ever to hurt her."

i no vull que ningú arribi mai a fer-li mal".

And as a parent, I get it.

I com a mare, ho entenc.

I get it,

Ho entenc,

knowing that there are so many sexual assaults

sabent que hi ha tants assetjaments sexuals

on college campuses

als campus universitaris

that are so widespread and so under-reported.

que estan tan generalitzats i que són tan poc denunciats.

We've done a lot for adult women.

Hem fet molt per les dones adultes.

We've got to do a better job for our kids.

Hem de fer encara més pels nostres nens.

We just do. We have to. (Applause)

Simplement, cal que ho fem. (Aplaudiments)

We've come a long way

Hem fet un llarg camí

since the days of the Polaroid.

des dels dies de les Polaroids.

Technology has been our friend.

La tecnologia ha estat la nostra amiga.

The mobile phone is a global game changer

Els telèfons mòbils canvien globalment les regles del joc

for the empowerment of women,

pel que fa a l'apoderament de les dones,

and Facebook and Twitter and Google and YouTube

i Facebook i Twitter i Google i YouTube

and all the social media helps us organize

i tots els mitjans socials ens ajuden a organitzar-nos

and tell our story in a powerful way.

i a dir la nostra d'una forma poderosa.

And so those of you in this audience

Així que a aquells de vosaltres

who have helped build those applications

que heu ajudat a construir aquestes aplicacions

and those platforms, as an organizer,

i aquestes plataformes, com a organitzadora

I say, thank you very much.

us dic: moltes gràcies.

Really. I clap for you.

De debó. Us aplaudeixo.

(Applause)

(Aplaudiments)

I'm the daughter of a man

Sóc la filla d'un home

who joined one club in his life,

que va unir-se a un club en la seva vida,

the Optimist Club.

el Club Optimista.

You can't make that one up.

Això no es pot representar.

And it is his spirit and his optimism

I el seu esperit i optimisme

that is in my DNA.

estan al meu ADN.

I have been doing this work

He estat fent aquesta feina

for over 30 years,

per més de trenta anys,

and I am convinced, now more than ever,

i estic convençuda, ara més que mai,

in the capacity of human beings to change.

de la capacitat de canvi dels éssers humans.

I believe we can bend the arc of human history

Crec que podem doblegar l'arc de la història humana

toward compassion and equality,

cap a la compassió i la igualtat,

and I also fundamentally believe

i també crec fonamentalment

and passionately believe

i apassionadament

that this violence does not have to be part

que aquesta violència no ha de ser part

of the human condition.

de la condició humana.

And I ask you, stand with us

I us demano que estigueu amb nosaltres

as we create futures without violence

mentre creem un futur sense violència

for women and girls and men and boys everywhere.

per a les dones i noies i homes i nois d'arreu.

Thank you very much.

Moltes gràcies.

(Applause)

(Aplaudiments)