Esta Soler: How we turned the tide on domestic violence (Hint: the Polaroid helped)

110,547 views

2014-02-03 ใƒป TED


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Esta Soler: How we turned the tide on domestic violence (Hint: the Polaroid helped)

110,547 views ใƒป 2014-02-03

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: K Bang ๊ฒ€ํ† : Jiaeoun Park
00:13
I want you to imagine
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์ €๋Š” ์—ฌ๋Ÿฌ๋ถ„๋“ค๊ป˜
00:14
what a breakthrough this was
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1980๋…„๋Œ€์— ํญ๋ ฅ์˜ ํฌ์ƒ์ž๊ฐ€ ๋˜์—ˆ๋˜ ์—ฌ์„ฑ๋“ค์—๊ฒŒ
00:16
for women who were victims of violence
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์ด๊ฒƒ์ด ์–ผ๋งˆ๋‚˜ ๋Œ€๋‹จํ•œ ๋ŒํŒŒ๊ตฌ๊ฐ€ ๋˜์—ˆ๋Š”์ง€
00:19
in the 1980s.
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์ƒ๊ฐํ•ด๋ณด์‹œ๊ธธ ๊ถŒํ•ฉ๋‹ˆ๋‹ค.
00:21
They would come into the emergency room
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๊ทธ ์—ฌ์„ฑ๋“ค์€ ํ”ํžˆ ๊ฒฝ์ฐฐ๋“ค์ด
00:24
with what the police would call "a lovers' quarrel,"
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"์• ์ธ๋“ค ๊ฐ„์˜ ๋‹คํˆผ"์ด๋ผ๊ณ  ๋ถ€๋ฅด๋Š” ๊ฒƒ์œผ๋กœ ์ธํ•˜์—ฌ ์‘๊ธ‰์‹ค์— ์˜ค๊ณค ํ–ˆ์Šต๋‹ˆ๋‹ค.
00:28
and I would see a woman who was beaten,
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์ œ๊ฐ€ ๋ณธ ๊ฒƒ์€ ๋‘๋“ค๊ฒจ ๋งž์€ ์—ฌ์„ฑ๋“ค์ด์—ˆ๊ณ 
00:31
I would see a broken nose and a fractured wrist
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๊ทธ๋“ค์€ ์ฝ”๊ฐ€ ๋ถ€๋Ÿฌ์ง€๊ฑฐ๋‚˜, ์†๋ชฉ์ด ๋ถ€๋Ÿฌ์ง€๊ฑฐ๋‚˜,
00:36
and swollen eyes.
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๋ˆˆ์ด ํ‰ํ‰ ๋ถ€์–ด์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
00:38
And as activists, we would take our Polaroid camera,
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ํ™œ๋™๊ฐ€์ธ ์šฐ๋ฆฌ๋Š” ํด๋ผ๋กœ์ด๋“œ๋กœ
00:42
we would take her picture,
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๊ทธ๋Ÿฐ ์—ฌ์ธ๋“ค์˜ ์‚ฌ์ง„์„ ์ฐ์€ ๋‹ค์Œ
00:44
we would wait 90 seconds,
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90์ดˆ์ฏค ๊ธฐ๋‹ค๋ ธ๋‹ค๊ฐ€
00:47
and we would give her the photograph.
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๊ทธ ์—ฌ์ธ๋“ค์—๊ฒŒ ์‚ฌ์ง„์„ ์ฃผ๊ณคํ–ˆ์Šต๋‹ˆ๋‹ค.
00:50
And she would then have
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๊ทธ๋ ‡๊ฒŒ ํ•˜๋ฉด ๊ทธ ์—ฌ์ธ๋“ค์€
00:52
the evidence she needed to go to court.
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๋ฒ•์ •์—์„œ ํ•„์š”๋กœ ํ•˜๋Š” ์ฆ๊ฑฐ์„ ๊ฐ–๊ฒŒ ๋˜์—ˆ์ง€์š”.
00:55
We were making what was invisible visible.
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์ €ํฌ๋Š” ๋ณด์ด์ง€ ์•Š๋Š” ๊ฒƒ์„ ๋ณด์ด๊ฒŒ ๋งŒ๋“ค๊ณ  ์ž‡์—ˆ์Šต๋‹ˆ๋‹ค.
00:59
I've been doing this for 30 years.
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์ €๋Š” ๊ทธ๋Ÿฐ ์ผ์„ 30๋…„๊ฐ„ ํ•ด์˜ค๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
01:01
I've been part of a social movement
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์ €๋Š” ์—ฌ์„ฑ๊ณผ ์•„๋™์„ ๋Œ€์ƒ์œผ๋กœ ํ•˜๋Š”
01:03
that has been working on ending
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ํญ๋ ฅ์„ ๋ถˆ์‹์‹œํ‚ค๋Š”
01:05
violence against women and children.
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์‚ฌํšŒ ์šด๋™๊ฐ€์˜ ์ผ์›์ž…๋‹ˆ๋‹ค.
01:09
And for all those years,
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๊ทธ ๊ธฐ๊ฐ„ ๋™์•ˆ
01:12
I've had an absolutely passionate
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์ €๋Š” ์ ˆ๋Œ€์ ์ธ ์—ด์ •์„ ๊ฐ€์ง€๊ณ ,
01:17
and sometimes not popular belief
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๋•Œ๋กœ๋Š” ์ง€์ง€๋„ ๋ฐ›์ง€ ๋ชปํ•˜๋Š” ์ด๋Ÿฐ ๋ฏฟ์Œ์„ ๊ฐ€์ง€๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
01:20
that this violence is not inevitable,
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์ด๋Ÿฐ ํญ๋ ฅ์€ ํ”ผํ•  ์ˆ˜ ์—†๋‹ค.
01:23
that it is learned, and if it's learned,
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์ด๋Ÿฐ ํญ๋ ฅ์€ ํ•™์Šต๋˜๋Š” ๊ฒƒ์ด๋ฉฐ ๊ทธ๊ฒƒ์ด ํ•™์Šต๋œ๋‹ค๋ฉด
01:26
it can be un-learned, and it can be prevented.
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๊ทธ๊ฑด ํ•™์Šตํ•˜์ง€ ์•Š์„ ์ˆ˜๋„ ๋ง‰์„ ์ˆ˜๋„ ์žˆ๋Š” ๊ฒƒ์ด๋‹ค.
01:30
(Applause)
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(๋ฐ•์ˆ˜)
01:38
Why do I believe this?
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์ œ๊ฐ€ ์™œ ์ด๋Ÿฐ ๋ฏฟ์Œ์„ ๊ฐ€์กŒ์„๊นŒ์š”?
01:40
Because it's true.
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์™œ๋ƒํ•˜๋ฉด ๊ทธ๊ฒƒ์€ ์‚ฌ์‹ค์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
01:42
It is absolutely true.
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์ ˆ๋Œ€์ ์ธ ์‚ฌ์‹ค์ด์—์š”.
01:44
Between 1993 and 2010,
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1993๋…„์—์„œ 2010๋…„ ์‚ฌ์ด์—
01:50
domestic violence among adult women
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๋ฏธ๊ตญ๋‚ด ์„ฑ์ธ ์—ฌ์„ฑ๋“ค์— ๋Œ€ํ•œ
01:53
in the United States
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๊ฐ€์ • ํญ๋ ฅ์€
01:54
has gone down by 64 percent,
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64%๋‚˜ ๊ฐ์†Œํ–ˆ์Šต๋‹ˆ๋‹ค.
01:58
and that is great news.
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๊ทธ๊ฑด ๋ฐ˜๊ธธ๋งŒํ•œ ์ด์•ผ๊ธฐ์ด์ฃ .
02:00
(Applause)
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(๋ฐ•์ˆ˜)
02:03
Sixty-four percent. Now, how did we get there?
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64%์š”. ์šฐ๋ฆฌ๊ฐ€ ์–ด๋–ป๊ฒŒ ๊ฑฐ๊ธฐ๊นŒ์ง€ ๊ฐˆ ์ˆ˜ ์žˆ์—ˆ์„๊นŒ์š”?
02:06
Our eyes were wide open.
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์šฐ๋ฆฌ์˜ ๋ˆˆ์ด ํ™œ์ง ์—ด๋ฆฐ๊ฒ๋‹ˆ๋‹ค.
02:08
Thirty years ago, women were beaten,
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30๋…„์ „, ์—ฌ์„ฑ๋“ค์€ ๋‘๋“ค๊ฒจ ๋งž๊ณ 
02:10
they were stalked, they were raped,
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๊ดด๋กญํž˜์ด๋‚˜ ์„ฑํญ๋ ฅ์„ ๋‹นํ•ด๋„
02:12
and no one talked about it.
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์•„๋ฌด๋„ ๊ทธ๋Ÿฐ ๊ฒƒ์— ๋Œ€ํ•ด ๋งํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
02:15
There was no justice.
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์ •์˜๋ž€ ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
02:17
And as an activist, that was not good enough.
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ํ•œ ์‚ฌ๋žŒ์˜ ์šด๋™๊ฐ€๋กœ์„œ ์ €๋Š” ๊ทธ๊ฒƒ์ด ๋ชป๋งˆ๋•…ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:21
And so step one on this journey
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๊ทธ๋ž˜์„œ ์ด ์—ฌ์ •์— ๋Œ€ํ•œ ์ฒซ ๊ฑธ์Œ์œผ๋กœ
02:24
is we organized,
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์šฐ๋ฆฌ๋Š” ์‚ฌ๋žŒ๋“ค์„ ๊ทœํ•ฉํ•ด
02:26
and we created this extraordinary
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๋ณดํ˜ธ ์‹œ์„ค์„ ๊ฐœ์„คํ•œ
02:29
underground network of amazing women
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์ด๋Ÿฐ ๋Œ€๋‹จํ•œ ์—ฌ์„ฑ๋“ค์˜ ์ง€ํ•˜ ์—ฐ๊ฒฐ๋ง์„
02:32
who opened shelters,
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๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
02:33
and if they didn't open a shelter,
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๊ทธ๋“ค์€ ๋ณดํ˜ธ์†Œ๊ฐ€ ์•„๋‹ˆ๋ฉด
02:35
they opened their home
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์ž์‹ ๋“ค์˜ ์ง‘์„ ๊ฐœ๋ฐฉํ•˜์—ฌ
02:37
so that women and children could be safe.
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์—ฌ์„ฑ๋“ค๊ณผ ์•„์ด๋“ค์ด ์•ˆ์ „ํ•˜๋„๋ก ์กฐ์น˜ํ•˜๊ธฐ๋„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:40
And you know what else we did?
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๊ทธ ๋ฐ–์— ์šฐ๋ฆฌ๊ฐ€ ์–ด๋–ค ์ผ์„ ํ–ˆ๋Š”์ง€ ์•„์„ธ์š”?
02:42
We had bake sales, we had car washes,
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์ €ํฌ๋Š” ๋นต์„ ๋งŒ๋“ค์–ด ํŒŒ๊ฑฐ๋‚˜, ์„ธ์ฐจ๋ฅผ ํ•˜๋Š” ๋“ฑ
02:45
and we did everything we could do to fundraise,
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์ž๊ธˆ์„ ํ™•๋ณดํ•˜๊ธฐ ์œ„ํ•ด ํ•  ์ˆ˜ ์žˆ๋Š” ๋ชจ๋“  ์ผ์„ ๋‹คํ–ˆ์Šต๋‹ˆ๋‹ค.
02:48
and then at one point we said,
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๊ทธ๋Ÿฌ๋‹ค๊ฐ€ ์–ด๋Š ์‹œ์ ์—”๊ฐ€ ์ด๋ ‡๊ฒŒ ๋งํ–ˆ์ฃ .
02:50
you know, it's time that we went
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'์ด์ œ๋Š”
02:52
to the federal government
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์—ฐ๋ฐฉ ์ •๋ถ€๋ฅผ ํ–ฅํ•ด
02:54
and asked them to pay for these
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์‚ฌ๋žŒ์˜ ๋ชฉ์ˆจ์„ ๊ตฌํ•˜๋Š” ์ด๋Ÿฐ ์šฐ์ˆ˜ํ•œ ๋ด‰์‚ฌ์— ๋Œ€ํ•ด
02:56
extraordinary services that are saving people's lives.
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์ •๋ถ€๊ฐ€ ์˜ˆ์‚ฐ์„ ๋Œ€๋„๋ก ์š”๊ตฌํ•  ์‹œ์ ์ด๋‹ค' ๋ผ๊ณ ์š”.
03:00
Right? (Applause)
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๋งž์ฃ ? (๋ฐ•์ˆ˜)
03:02
And so, step number two,
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๋‘ ๋ฒˆ์งธ ๋‹จ๊ณ„๋Š”
03:05
we knew we needed to change the laws.
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์šฐ๋ฆฌ๋Š” ๋ฒ•์„ ๋ฐ”๊ฟ”์•ผ ํ•  ํ•„์š”๊ฐ€ ์žˆ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
03:07
And so we went to Washington,
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๊ทธ๋ž˜์„œ ์šฐ๋ฆฌ๋Š” ์›Œ์‹ฑํ„ด์œผ๋กœ ๊ฐ€์„œ
03:10
and we lobbied for the first piece of legislation.
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์ฒซ ๋ฒˆ์งธ ๋ฒ•์•ˆ์˜ ํ†ต๊ณผ๋ฅผ ์œ„ํ•ด ์••๋ ฅ์„ ๊ฐ€ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:15
And I remember walking through the halls
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์ €๋Š” ๋ฏธ์˜์‚ฌ๋‹น ๋ณต๋„๋ฅผ ํ–‰์ง„ํ–ˆ๋˜ ๊ฒƒ์„
03:17
of the U.S. Capitol,
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๊ธฐ์–ตํ•ฉ๋‹ˆ๋‹ค.
03:20
and I was in my 30s, and my life had purpose,
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์ €๋Š” 30๋Œ€์˜€๊ณ  ์ œ ์ธ์ƒ์—๋Š” ๋ชฉํ‘œ๊ฐ€ ์žˆ์—ˆ์ง€์š”.
03:24
and I couldn't imagine
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์ €๋Š” ์–ด๋Š ๋ˆ„๊ตฌ๋„
03:26
that anybody would ever challenge
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๊ทธ๋Ÿฐ ์ค‘์š”ํ•œ ์ž…๋ฒ• ํ™œ๋™์—
03:28
this important piece of legislation.
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์ €ํ•ญํ• ๊ฑฐ๋ผ๊ณ  ์ƒ๊ฐํ•˜์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค.
03:30
I was probably 30 and naive.
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์–ด์ฉŒ๋ฉด ์ œ๊ฐ€ ์„œ๋ฅธ์‚ด์ด์–ด์„œ ๋„ˆ๋ฌด ์ˆœ์ง„ํ–ˆ๋Š”์ง€๋„ ๋ชจ๋ฅด์ง€๋งŒ
03:33
But I heard about a congressman
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์ €๋Š” ์–ด๋–ค ํ•˜์›์˜์›์ด
03:35
who had a very, very different point of view.
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๋งค์šฐ, ๋งค์šฐ ๋‹ค๋ฅธ ์‹œ๊ฐ์„ ๊ฐ–๊ณ  ์žˆ๋‹ค๋Š” ์ด์•ผ๊ธฐ๋ฅผ ๋“ค์—ˆ์–ด์š”.
03:38
Do you know what he called
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๊ทธ ๋ถ„์ด ์ด ์ค‘์š”ํ•œ ๋ฒ•์•ˆ์„
03:40
this important piece of legislation?
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๋ญ๋ผ๊ณ  ๋ถˆ๋ €๋Š”์ง€ ์•„์‹ญ๋‹ˆ๊นŒ?
03:42
He called it the Take the Fun Out of Marriage Act.
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๊ทธ๋Š” ์ด ๋ฒ•์•ˆ์„ "๊ฒฐํ˜ผ์˜ ์žฌ๋ฏธ์„ ๋นผ์•—๋Š” ๋ฒ•์•ˆ" ์ด๋ผ๊ณ  ํ–ˆ์–ด์š”.
03:46
The Take the Fun Out of Marriage Act.
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"๊ฒฐํ˜ผ์˜ ์žฌ๋ฏธ์„ ๋นผ์•—๋Š” ๋ฒ•์•ˆ"์ด๋ผ.
03:48
Ladies and gentlemen, that was in 1984
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์‹ ์‚ฌ ์ˆ™๋…€ ์—ฌ๋Ÿฌ๋ถ„, ๊ทธ๊ฒŒ 1984๋…„์˜ ๋ฏธ๊ตญ์ด์—ˆ๊ณ 
03:50
in the United States, and I wish I had Twitter.
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๊ทธ๋•Œ ํŠธ์œ„ํ„ฐ๊ฐ€ ์žˆ์—ˆ์œผ๋ฉด ์ข‹์•˜์„ ๊ฒ๋‹ˆ๋‹ค.
03:54
(Laughter)
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(์›ƒ์Œ)
03:57
Ten years later, after lots of hard work,
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10๋…„ ํ›„, ์ˆ˜๋งŽ์€ ๋…ธ๋ ฅ ๋์—
04:00
we finally passed the Violence Against Women Act,
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์šฐ๋ฆฌ๋Š” ๊ฒฐ๊ตญ "๋ฐ˜ ์—ฌ์„ฑ ํญ๋ ฅ๋ฒ•"์„ ํ†ต๊ณผ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.
04:03
which is a life-changing act
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๊ทธ ๋ฒ•์€ ์‚ถ์„ ๋ฐ”๊พธ๋Š” ๋ฒ•์•ˆ์ด์—ˆ๊ณ 
04:05
that has saved so many lives. (Applause)
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์ˆ˜๋งŽ์€ ์ƒ๋ช…์„ ๊ตฌํ•ด๋ƒˆ์Šต๋‹ˆ๋‹ค. (๋ฐ•์ˆ˜)
04:08
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
04:10
I was proud to be part of that work,
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์ €๋Š” ๊ทธ๋Ÿฐ ๋…ธ๋ ฅ์˜ ์ผ๋ถ€๋กœ ์ฐธ์—ฌํ•œ ๊ฒƒ์ด ์ž๋ž‘์Šค๋Ÿฝ์Šต๋‹ˆ๋‹ค.
04:13
and it changed the laws
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๋…ธ๋ ฅ์€ ๋ฒ•์„ ๊ฐœ์ •ํ•˜์—ฌ
04:15
and it put millions of dollars into local communities.
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์ˆ˜๋ฐฑ๋งŒ ๋‹ฌ๋Ÿฌ๋ฅผ ์ง€์—ญ ์‚ฌํšŒ์— ํˆฌ์ž…ํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
04:18
And you know what else it did? It collected data.
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๊ทธ ์™ธ์— ์–ด๋–ค ํšจ๊ณผ๊ฐ€ ์žˆ์—ˆ๋Š”์ง€ ์•„์„ธ์š”? ์ž๋ฃŒ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ฒŒ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
04:20
And I have to tell you, I'm passionate about data.
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์—ฌ๋Ÿฌ๋ถ„๋“ค๊ป˜ ๋ง์“ฐ๋“œ๋ฆด ๊ฒƒ์€ ์ œ๊ฐ€ ์ž๋ฃŒ์— ์—ด์ •์ด ์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:23
In fact, I am a data nerd.
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์‚ฌ์‹ค ์ €๋Š” ์ž๋ฃŒ๊ด‘์ด์—์š”.
04:26
I'm sure there are a lot of data nerds here.
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์ €๋Š” ์ด ์ž๋ฆฌ์—๋„ ์ž๋ฃŒ๊ด‘์ด ๋งŽ์ด ๊ณ„์‹œ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
04:28
I am a data nerd,
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์ €๋Š” ์ž๋ฃŒ๊ด‘์ธ๋ฐ
04:29
and the reason for that is I want to make sure
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๊ทธ ์ด์œ ๋Š” ์šฐ๋ฆฌ๊ฐ€ ์žฌ์›์„ ํˆฌ์ž…ํ•˜๋ฉด
04:32
that if we spend a dollar, that the program works,
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๊ทธ ํ”„๋กœ๊ทธ๋žจ์ด ์ž‘๋™ํ•˜๊ณ 
04:35
and if it doesn't work, we should change the plan.
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๊ทธ๋ ‡์ง€ ์•Š์œผ๋ฉด ๊ณ„ํš์„ ๋ฐ”๊ฟ”์•ผ๋งŒ ํ•œ๋‹ค๋Š” ์ ์„ ํ™•์ธํ•˜๊ณ  ์‹ถ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
04:39
And I also want to say one other thing:
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๋˜ ๋ง์”€๋“œ๋ฆด๊ฒŒ ์žˆ๋Š”๋ฐ์š”.
04:43
We are not going to solve this problem
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์šฐ๋ฆฌ๋Š” ์ด ๋ฌธ์ œ๋ฅผ
04:45
by building more jails
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๊ต๋„์†Œ๋ฅผ ๋” ์ง“๊ฑฐ๋‚˜
04:48
or by even building more shelters.
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๋” ๋งŽ์€ ๋ณดํ˜ธ์†Œ๋ฅผ ๋งŒ๋“œ๋Š” ๋ฐฉ๋ฒ•์œผ๋กœ ํ’€์ง€ ์•Š์„ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:50
It is about economic empowerment for women,
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๊ทธ๊ฒƒ์€ ์—ฌ์„ฑ๋“ค์˜ ๊ฒฝ์ œ์  ์ง€์œ„๋ฅผ ํ–ฅ์ƒํ•˜๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:54
it is about healing kids who are hurt,
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์ƒ์ฒ˜๋ฐ›์€ ์•„์ด๋“ค์„ ์น˜์œ ํ•˜๊ณ 
04:56
and it is about prevention with a capital P.
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๊ฐ•์กฐํ•˜๊ฑด๋ฐ, ์˜ˆ๋ฐฉํ•˜๋Š” ๋ฐฉ๋ฒ•์ด์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
05:00
And so, step number three on this journey:
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๊ทธ๋ž˜์„œ ์ด ์—ฌ์ •์˜ ์„ธ๋ฒˆ์งธ ๋‹จ๊ณ„๋Š” ์ด๋Ÿฐ๊ฒ๋‹ˆ๋‹ค.
05:04
We know, if we're going to keep making this progress,
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์šฐ๋ฆฌ๊ฐ€ ๊ณ„์†ํ•ด์„œ ์ด๋Ÿฐ ์ง„์ „์„ ์ผ๋Œ์–ด ๋‚ธ๋‹ค๋ฉด
05:07
we're going to have to turn up the volume,
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๊ทธ ๊ทœ๋ชจ๋„ ํ‚ค์šฐ๊ณ 
05:09
we're going to have to increase the visibility,
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๋ˆˆ์— ๋” ์ž˜ ๋ณด์ด๋„๋ก ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:12
and we're going to have to engage the public.
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๊ทธ๋ฆฌ๊ณ  ๋Œ€์ค‘์„ ์ฐธ์—ฌ์‹œํ‚ฌ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:15
And so knowing that, we went to the Advertising Council,
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์ด๋Ÿฐ ์ ์„ ์•Œ๊ณ , ์šฐ๋ฆฌ๋Š” ํ™๋ณด์œ„์›ํšŒ๋กœ ์ง„์ถœํ–ˆ์Šต๋‹ˆ๋‹ค.
05:18
and we asked them to help us
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๊ทธ๋“ค์—๊ฒŒ ์šฐ๋ฆฌ๋ฅผ ๋„์™€
05:20
build a public education campaign.
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๋Œ€์ค‘์  ๊ต์œก ์šด๋™์„ ๋งŒ๋“ค์ž๊ณ  ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:23
And we looked around the world to Canada
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์ €ํฌ๋Š” ์„ธ๊ณ„๋กœ ๋ˆˆ์„ ๋Œ๋ ค ์บ๋‚˜๋‹ค์™€
05:25
and Australia and Brazil and parts of Africa,
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ํ˜ธ์ฃผ, ๋ธŒ๋ผ์งˆ๊ณผ ์•„ํ”„๋ฆฌ์นด์˜ ์ผ๋ถ€์—
05:28
and we took this knowledge
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์šฐ๋ฆฌ๊ฐ€ ์•Œ๊ณ  ์žˆ๋Š” ์ง€์‹์„ ์ด์šฉํ•˜์—ฌ
05:30
and we built the first national
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์ตœ์ดˆ๋กœ
05:32
public education campaign
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๊ตญ๊ฐ€์ ์ธ ๋Œ€์ค‘ ๊ต์œก ์šด๋™์„ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
05:34
called There's No Excuse for Domestic Violence.
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"๊ฐ€์ • ํญ๋ ฅ์—๋Š” ๋ณ€๋ช…์ด ์—†๋‹ค."๋ผ๋Š” ์šด๋™์ด์—์š”. (There's No Excuse for Domestic Violence.)
05:37
Take a look at one of our spots.
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์ €ํฌ๊ฐ€ ํ•˜๋Š” ์ผ์„ ํ•œ๋ฒˆ ๋ณด์„ธ์š”.
05:39
(Video) Man: Where's dinner?
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(์˜์ƒ) ๋‚จ์„ฑ: ์ €๋… ์–ด๋””์žˆ์–ด?
05:41
Woman: Well, I thought you'd be home a couple hours ago, and I put everything away, soโ€”
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์—ฌ์„ฑ: ์ €๋Š” ๋‘์–ด์‹œ๊ฐ„์ „์— ์˜ค์‹œ๋Š”์ค„ ์•Œ๊ณ  ์žˆ๋‹ค๊ฐ€ ์ด์ œ ๋ง‰ ์น˜์› ์–ด์š”. ๊ทธ๋ž˜์„œ-
05:45
Man: What is this? Pizza. Woman: If you had just called me, I would have knownโ€”
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๋‚จ์„ฑ: ์ด๊ฑด ๋ญ์•ผ? ํ”ผ์ž? ์—ฌ์„ฑ: ์ „ํ™”๋ฅผ ํ•˜์…จ์œผ๋ฉด ์ œ๊ฐ€ -
05:48
Man: Dinner? Dinner ready is a pizza? Woman: Honey, please don't be so loud.
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๋‚จ์„ฑ: ํ”ผ์ž? ํ”ผ์ž๊ฐ€ ์ €๋… ์‹์‚ฌ์•ผ? ์—ฌ์„ฑ: ์—ฌ๋ณด, ๊ทธ๋ ‡๊ฒŒ ํฐ ์†Œ๋ฆฌ์น˜์ง€ ๋ง์•„์š”.
05:51
Please don'tโ€”Let go of me!
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์ œ๋ฐœ -- ๋‚˜๋ฅผ ์ข€ ๋‚ด๋ฒ„๋ ค๋‘ฌ์š”!
05:53
Man: Get in the kitchen! Woman: No! Help!
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๋‚จ์„ฑ: ๋ถ€์—Œ์œผ๋กœ ๋“ค์–ด๊ฐ€! ์—ฌ์„ฑ: ์‹ซ์–ด์š”! ๋„์™€์ฃผ์„ธ์š”!
05:56
Man: You want to see what hurts? (Slaps woman)
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๋‚จ์„ฑ: ๊ณ ํ†ต๋ฐ›๋Š”๊ฒŒ ์–ด๋–ค๊ฑด์ง€ ์•Œ๊ฒŒ ํ•ด์ค„๊นŒ? (์—ฌ์„ฑ์„ ๋•Œ๋ฆฌ๋Š” ์†Œ๋ฆฌ)
05:58
That's what hurts! That's what hurts! (Breaking glass)
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๊ทธ๊ฒŒ ๊ณ ํ†ต ๋ฐ›๋Š”๊ฑฐ์•ผ! ๊ทธ๊ฒŒ ๊ณ ํ†ต๋ฐ›๋Š”๊ฑฐ๋ผ๊ตฌ! (์œ ๋ฆฌ ๊นจ์ง€๋Š” ์†Œ๋ฆฌ)
06:01
Woman: Help me!
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์—ฌ์„ฑ: ๋„์™€์ฃผ์„ธ์š”!
06:04
["Children have to sit by and watch. What's your excuse?"]
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["์–ด๋ฆฐ์ด๋“ค์€ ์ฃผ์ €์•‰์•„ ๋ฐ”๋ผ๋ณผ ์ˆ˜ ๋ฐ–์— ์—†์Šต๋‹ˆ๋‹ค. ์—ฌ๋Ÿฌ๋ถ„๋“ค์€ ์–ด๋–ค ํ•‘๊ณ„๋ฅผ ๋Œ€์‹ค๊ฑด๊ฐ€์š”?]
06:07
Esta Soler: As we were in the process
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์—์Šคํƒ€ ์†”๋Ÿฌ: ์ €ํฌ๊ฐ€ ์ด ์šด๋™์„
06:09
of releasing this campaign,
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์ „๊ฐœํ•˜๋Š” ๋„์ค‘์—
06:11
O.J. Simpson was arrested
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O.J.์‹ฌ์Šจ์€ ์•„๋‚ด์™€
06:13
for the murder of his wife and her friend.
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๊ทธ๋…€์˜ ์นœ๊ตฌ๋“ค์„ ์‚ดํ•ดํ•œ ํ˜์˜๋กœ ์ฒดํฌ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
06:17
We learned that he had a long history
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์ €ํฌ๋Š” ๊ทธ ์‚ฌ๋žŒ์ด ์˜ค๋žœ ๋™์•ˆ ๊ฐ€์ • ํญ๋ ฅ์„ ํ–‰์‚ฌํ–ˆ๋‹ค๋Š” ๊ฒƒ์„
06:19
of domestic violence.
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์•Œ์•˜์Šต๋‹ˆ๋‹ค.
06:20
The media became fixated.
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์–ธ๋ก ์ด ๋ˆˆ์„ ์ง‘์ค‘ํ–ˆ์ง€์š”.
06:23
The story of domestic violence
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๊ฐ€์ • ํญ๋ ฅ์— ๋Œ€ํ•œ ์ด์•ผ๊ธฐ๋Š”
06:25
went from the back page,
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๋’ท๋ฉด์— ์‹ค๋ ธ์—ˆ๋Š”๋ฐ,
06:26
but actually from the no-page, to the front page.
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์•„๋‹ˆ ์‚ฌ์‹ค ๊ธฐ์‚ฌํ™”๋˜์ง€๋„ ์•Š์•˜์—ˆ๋Š”๋ฐ ๋จธ๋ฆฟ๊ธฐ์‚ฌ๋กœ ๋ฐ”๋€Œ์—ˆ์Šต๋‹ˆ๋‹ค.
06:29
Our ads blanketed the airwaves,
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์ €ํฌ๋“ค์˜ ํ™๋ณด๊ฐ€ ํŒŒ์žฅ์„ ์ผ์œผํ‚ค๊ณ 
06:32
and women, for the first time,
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์—ฌ์„ฑ๋“ค์ด ์ฒ˜์Œ์œผ๋กœ
06:34
started to tell their stories.
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์ž์‹ ๋“ค์˜ ์ด์•ผ๊ธฐ๋ฅผ ๋งํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
06:37
Movements are about moments,
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์šด๋™์€ ์ˆœ๊ฐ„์— ์ผ์–ด๋‚ฉ๋‹ˆ๋‹ค.
06:40
and we seized this moment.
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์ €ํฌ๋Š” ๊ทธ ์ˆœ๊ฐ„์„ ์žก์•˜์•„์š”.
06:43
And let me just put this in context.
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์ด๋Ÿฐ ์ƒํ™ฉ์„ ์ด๋ ‡๊ฒŒ ํ‘œํ˜„ํ•ด ๋ณผ๊นŒ์š”.
06:45
Before 1980, do you have any idea
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1980๋…„ ์ด์ „์—
06:48
how many articles were in The New York Times
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๋‰ด์š•ํƒ€์ž„์ฆˆ์˜ ๊ธฐ์‚ฌ ์ค‘์— ๋ช‡๊ฐœ๋‚˜
06:51
on domestic violence?
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๊ฐ€์ • ํญ๋ ฅ์— ๋Œ€ํ•ด ๋‹ค๋ฃจ์—ˆ๋Š”์ง€ ์•„์‹ญ๋‹ˆ๊นŒ?
06:54
I'll tell you: 158.
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๋ง์”€๋“œ๋ฆฌ์ฃ , 158๊ฐœ์—์š”.
06:58
And in the 2000s, over 7,000.
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2000๋…„๋Œ€์—๋Š” 7,000๊ฐœ์ž…๋‹ˆ๋‹ค.
07:02
We were obviously making a difference.
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๋ถ„๋ช…ํ•œ ์ฐจ์ด๋ฅผ ๋‚ด๊ณ  ์žˆ์–ด์š”.
07:05
But we were still missing a critical element.
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ํ•˜์ง€๋งŒ ์šฐ๋ฆฌ๋Š” ์—ฌ์ „ํžˆ ์ค‘์š”ํ•œ ์š”์†Œ๋ฅผ ๋†“์น˜๊ณ  ์žˆ์—ˆ์ง€์š”.
07:08
So, step four: We needed to engage men.
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๊ทธ๋ž˜์„œ ์ด์ œ 4๋ฒˆ์งธ ๋‹จ๊ณ„๋กœ ๊ฐ‘๋‹ˆ๋‹ค: ์šฐ๋ฆฌ๋Š” ๋‚จ์„ฑ๋“ค์„ ์ฐธ์—ฌ์‹œํ‚ฌ ํ•„์š”๊ฐ€ ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
07:14
We couldn't solve this problem
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์šฐ๋ฆฌ๋Š” ์ „์ฒด ์ธ๊ตฌ์˜ ๋ฐ˜์ด๋‚˜ ๋˜๋Š” ์‚ฌ๋žŒ๋“ค์„
07:16
with 50 percent of the population on the sidelines.
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์ œ์ณ๋‘๊ณ ๋Š” ์ด ๋ฌธ์ œ๋ฅผ ํ•ด๊ฒฐํ•  ์ˆ˜ ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
07:19
And I already told you I'm a data nerd.
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์ด๋ฏธ ๋ง์”€๋“œ๋ ค๋“ฏ์ด ์ €๋Š”์ž๋ฃŒ๊ด‘์ž…๋‹ˆ๋‹ค.
07:21
National polling told us that men felt indicted
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์ „๊ตญ์ ์ธ ์—ฌ๋ก  ์กฐ์‚ฌ์— ์˜ํ•˜๋ฉด ๋‚จ์ž๋“ค์€ ๋น„๋‚œ์„ ๋ฐ›๋Š” ๋Š๋‚Œ์„ ๋ฐ›์œผ๋ฉด์„œ๋„
07:25
and not invited into this conversation.
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์ด๋Ÿฐ ๋Œ€ํ™”์—๋Š” ์ดˆ๋Œ€๋˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
07:27
So we wondered, how can we include men?
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๊ทธ๋ž˜์„œ ์˜๋ฌธ์ด ๋“ค์—ˆ์–ด์š”, ์–ด๋–ป๊ฒŒ ๋‚จ์ž๋“ค์„ ์ฐธ์—ฌ์‹œํ‚ฌ๊นŒ?
07:31
How can we get men to talk about
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์–ด๋–ป๊ฒŒํ•˜๋ฉด ๋‚จ์ž๋“ค์„ ์—ฌ์„ฑ์ด๋‚˜ ์†Œ๋…€์— ๋Œ€ํ•œ
07:33
violence against women and girls?
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ํญ๋ ฅ์˜ ๋…ผ์˜์— ๋Œ์–ด๋“ค์ผ ์ˆ˜ ์žˆ์„๊นŒ?
07:36
And a male friend of mine pulled me aside
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์ œ ์นœ๊ตฌ ๊ฐ€์šด๋ฐ ํ•œ ๋‚จ์„ฑ์€ ์ €๋ฅผ ๋ถˆ๋Ÿฌ๋‚ด์„œ
07:38
and he said, "You want men to talk about violence
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"๋‹น์‹ ์€ ๋‚จ์ž๋“ค์ด ์—ฌ์„ฑ๋“ค์„ ํ–ฅํ•œ ํญ๋ ฅ์— ๋Œ€ํ•ด
07:42
against women and girls. Men don't talk."
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์ด์•ผ๊ธฐํ•˜๊ธธ ๋ฐ”๋ผ์ง€๋งŒ ๋‚จ์ž๋“ค์€ ๊ทธ๋Ÿฐ ์ด์•ผ๊ธฐ๋ฅผ ํ•˜์ง€ ์•Š์•„."๋ผ๊ณ  ํ•˜๋”๊ตฐ์š”.
07:45
(Laughter)
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(์›ƒ์Œ)
07:46
I apologize to the men in the audience.
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์ฒญ์ค‘ ๊ฐ€์šด๋ฐ ๋‚จ์ž๋ถ„๋“ค๊ป˜ ์–‘ํ•ด๋ฅผ ๊ตฌํ•ฉ๋‹ˆ๋‹ค.
07:49
I know you do.
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์ €๋Š” ๋‚จ์ž๋ถ„๋“ค์ด ๊ทธ๋Ÿฌ๊ธฐ๋„ ํ•œ๋‹ค๋Š” ์‚ฌ์‹ค์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
07:50
But he said, "Do you know what they do do?
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ํ•˜์ง€๋งŒ ๊ทธ ์‚ฌ๋žŒ์ด ์ด๋Ÿฌ๋”๊ตฐ์š”. "๋‚จ์ž๋“ค์ด ๋ญ˜ํ•˜๋Š”์ง€ ์•Œ์•„?
07:52
They do talk to their kids.
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๋‚จ์ž๋“ค์€ ์ž๊ธฐ ์•„์ด๋“ค๊ณผ๋Š” ์ด์•ผ๊ธฐํ•˜์ง€.
07:54
They talk to their kids as parents, as coaches."
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๋‚จ์ž๋“ค์€ ์•„์ด๋“ค์—๊ฒŒ ๋ถ€๋ชจ๋กœ์„œ, ์ฝ”์น˜๋กœ์„œ๋Š” ์ด์•ผ๊ธฐํ•œ๋‹ค๊ตฌ."
07:57
And that's what we did.
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๊ทธ๋ž˜์„œ ์ €ํฌ๋Š” ๊ทธ๋ ‡๊ฒŒ ํ–ˆ์Šต๋‹ˆ๋‹ค.
07:59
We met men where they were at
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์ €ํฌ๋Š” ๋‚จ์ž๋“ค์˜ ์žฅ์†Œ์—์„œ ๊ทธ๋“ค์„ ๋งŒ๋‚ฌ๊ณ 
08:01
and we built a program.
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ํ”„๋กœ๊ทธ๋žจ์„ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.
08:02
And then we had this one event
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๊ทธ๋ฆฌ๊ณ ๋Š” ์ด๋Ÿฐ ํ–‰์‚ฌ๋ฅผ ์—ด์—ˆ์ง€์š”.
08:04
that stays in my heart forever
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๊ทธ ํ–‰์‚ฌ๋Š” ์ œ ๋งˆ์Œ ์†์— ์˜์›ํžˆ ๋‚จ์•„ ์žˆ๋Š”๋ฐ,
08:06
where a basketball coach
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๋†๊ตฌ ์ฝ”์น˜๊ฐ€
08:09
was talking to a room filled with male athletes
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๋ฐฉ์— ๊ฝ‰ ๋“ค์–ด์ฐฌ ๋‚จ์ž ์šด๋™ ์„ ์ˆ˜๋“ค์—๊ฒŒ
08:13
and men from all walks of life.
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๊ทธ๋ฆฌ๊ณ  ๊ฐ์ข… ๋ฐฐ๊ฒฝ์„ ๊ฐ€์ง„ ๋‚จ์ž๋“ค์—๊ฒŒ ๊ฐ•์—ฐ์„ ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:15
And he was talking about the importance
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๊ทธ ์ฝ”์น˜๋Š” ์†Œ๋…„๋“ค์„ ๋‚จ์ž๋กœ ์ปค๋‚˜๊ฐ€๋„๋ก
08:17
of coaching boys into men
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์ง€๋„ํ•˜๋Š” ๊ฒƒ์— ๋Œ€ํ•œ ์ค‘์š”์„ฑ๊ณผ
08:19
and changing the culture of the locker room
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๋ฝ์ปค๋ฃธ์˜ ๋ฌธํ™”๋ฅผ ๋ฐ”๊พธ๊ณ 
08:21
and giving men the tools to have healthy relationships.
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๋‚จ์ž๋“ค์—๊ฒŒ ๊ฑด๊ฐ•ํ•œ ๊ด€๊ณ„๋ฅผ ๊ฐ€์งˆ ์ˆ˜ ์žˆ๋Š” ๋„๊ตฌ๋ฅผ ์ฃผ๋Š” ๊ฒƒ์— ๋Œ€ํ•ด ์ด์•ผ๊ธฐ ํ–ˆ์Šต๋‹ˆ๋‹ค.
08:24
And all of a sudden, he looked at the back of the room,
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๊ฐ‘์ž๊ธฐ ๊ทธ๊ฐ€ ๊ฐ•์˜์‹ค์˜ ๋ดค๋Š”๋ฐ
08:27
and he saw his daughter,
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์ž์‹ ์˜ ๋”ธ์„ ๋ฐœ๊ฒฌํ–ˆ์Šต๋‹ˆ๋‹ค.
08:29
and he called out his daughter's name, Michaela,
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๊ทธ๋ฆฌ๊ณ  ๋”ธ์ธ ๋ฏธ์บ์ผ๋ผ๋ฅผ ๋ถˆ๋ €์Šต๋‹ˆ๋‹ค.
08:31
and he said, "Michaela, come up here."
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"๋ฏธ์บ์ผ๋ผ, ์ด๋ฆฌ ์ข€ ๋‚˜์™€๋ณด๋ จ?"
08:33
And she's nine years old, and she was kind of shy,
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๊ทธ ์•„์ด๋Š” 9์‚ด์ด์—ˆ๋Š”๋ฐ ์•ฝ๊ฐ„ ์ˆ˜์ค์–ด ํ–ˆ์ง€์š”.
08:35
and she got up there,
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๊ทธ ์•„์ด๊ฐ€ ์•ž์œผ๋กœ ๋‚˜์˜ค์ž
08:36
and he said, "Sit down next to me."
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๊ทธ ์ฝ”์น˜๊ฐ€ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค. "๋‚ด ์˜†์— ์•‰์•„๋ด. "
08:39
She sat right down next to him.
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์•„์ด๊ฐ€ ๋ฐ”๋กœ ์˜†์ž๋ฆฌ์— ์•‰์ž
08:41
He gave her this big hug, and he said,
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๊ทธ๋Š” ์•„์ด๋ฅผ ๊นŠ์ด ์•ˆ์•„์ฃผ๋ฉฐ ๋งํ–ˆ์Šต๋‹ˆ๋‹ค.
08:44
"People ask me why I do this work.
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"์‚ฌ๋žŒ๋“ค์€ ์ œ๊ฐ€ ์™œ ์ด๋Ÿฐ ์ผ์„ ํ•˜๋Š”์ง€ ๋ฌป๋Š”๋ฐ
08:47
I do this work because I'm her dad,
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์ œ๊ฐ€ ์ด๋Ÿฐ ์ผ์„ ํ•˜๋Š” ์ด์œ ๋Š” ์ œ๊ฐ€ ์ด ์•„์ด์˜ ์•„๋ฒ„์ง€์ด๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
08:50
and I don't want anyone ever to hurt her."
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์ €๋Š” ์–ด๋Š ๋ˆ„๊ตฌ๋“  ์ œ ์•„์ด์—๊ฒŒ ์ƒ์ฒ˜์ฃผ๊ธฐ๋ฅผ ๋ฐ”๋ผ์ง€ ์•Š๊ฑฐ๋“ ์š”."
08:54
And as a parent, I get it.
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๋ถ€๋ชจ๋กœ์„œ ์ €๋Š” ๊ทธ ์˜๋ฏธ๋ฅผ ์••๋‹ˆ๋‹ค.
08:57
I get it,
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๊ทธ๊ฒŒ ๋ฌด์Šจ ๋œป์ธ์ง€์š”.
08:59
knowing that there are so many sexual assaults
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๋Œ€ํ•™ ๊ต์ •์•ˆ์—์„œ ์ˆ˜๋งŽ์€ ์„ฑํฌ๋กฑ์ด
09:02
on college campuses
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์ผ์–ด๋‚˜๊ณ  ์žˆ๋‹ค๋Š” ๊ฒƒ์„
09:04
that are so widespread and so under-reported.
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๊ทธ๋ฆฌ๊ณ  ์„ฑํฌ๋กฑ์ด ์•„์ฃผ ๋งŒ์—ฐํ•ด์„œ ๋ณด๊ณ ๋˜์ง€ ์•Š์€ ๊ฒฝ์šฐ๊ฐ€ ๋งŽ๋‹ค๋Š” ๊ฒƒ์„ ์•Œ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
09:08
We've done a lot for adult women.
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์šฐ๋ฆฌ๋Š” ์„ฑ์ธ ์—ฌ์„ฑ์„ ์œ„ํ•ด์„œ ๋งŽ์€ ์ผ์„ ํ–ˆ์ง€๋งŒ
09:10
We've got to do a better job for our kids.
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์•„์ด๋“ค์„ ์œ„ํ•ด์„œ ๋” ์ž˜ํ–ˆ์–ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.
09:13
We just do. We have to. (Applause)
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์ •๋ง ๊ทธ๋ ‡์Šต๋‹ˆ๋‹ค. ๊ผญ ๊ทธ๋ž˜์•ผ ํ•˜๊ตฌ์š”. (๋ฐ•์ˆ˜)
09:16
We've come a long way
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์šฐ๋ฆฌ๋Š” ํด๋ผ๋กœ์ด๋“œ ์‹œ๋Œ€๋ฅผ ์ง€๋‚˜
09:18
since the days of the Polaroid.
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๊ธฐ๋‚˜๊ธด ์‹œ๊ฐ„์„ ์ง€๋‚˜์™”์Šต๋‹ˆ๋‹ค.
09:21
Technology has been our friend.
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๊ธฐ์ˆ ์€ ์šฐ๋ฆฌ์˜ ์นœ๊ตฌ๊ฐ€ ๋˜์–ด์™“์ฃ .
09:24
The mobile phone is a global game changer
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ํœด๋Œ€ ์ „ํ™”๋Š” ์—ฌ์„ฑ๋“ค์—๊ฒŒ ํž˜์„ ์ฃผ๋Š” ๋ฐ ์žˆ์–ด
09:28
for the empowerment of women,
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์ „์„ธ๊ณ„์ ์ธ ๋ณ€ํ™”๋ฅผ ์ด‰๋ฐœํ–ˆ์Šต๋‹ˆ๋‹ค.
09:30
and Facebook and Twitter and Google and YouTube
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ํŽ˜์ด์Šค๋ถ์ด๋‚˜ ํŠธ์œ„ํ„ฐ, ๊ตฌ๊ธ€๊ณผ ์œ ํŠœ๋ธŒ
09:34
and all the social media helps us organize
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๊ทธ๋ฆฌ๊ณ  ๋ชจ๋“  ์‚ฌํšŒ ํ†ต์‹ ๋ง์€ ์‚ฌ๋žŒ์„ ๋ชจ์œผ๊ณ 
09:38
and tell our story in a powerful way.
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์šฐ๋ฆฌ์˜ ์ด์•ผ๊ธฐ๋ฅผ ๊ฐ•๋ ฅํ•˜๊ฒŒ ์ „๋‹ฌํ•˜๋Š”๋ฐ ๋„์›€์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.
09:42
And so those of you in this audience
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์ง€๊ธˆ ์ฒญ์ค‘๋“ค ๊ฐ€์šด๋ฐ, ์กฐ์ง์˜ ์ค‘์‹ฌ์—์„œ
09:44
who have helped build those applications
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๊ทธ๋Ÿฐ ์‘์šฉ ํ”„๋กœ๊ทธ๋žจ๊ณผ ๊ธฐ๋ฐ˜์„ ๋งŒ๋“ค์–ด ๋‚ด๋Š”๋ฐ
09:46
and those platforms, as an organizer,
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๋„์›€์„ ์ฃผ์‹  ๋ถ„๋“ค๊ป˜
09:48
I say, thank you very much.
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์ œ๊ฐ€ ๊ฐ์‚ฌ์˜ ๋ง์”€์„ ์ „ํ•ฉ๋‹ˆ๋‹ค.
09:51
Really. I clap for you.
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์ •๋ง์ด์—์š”. ๋ฐ•์ˆ˜๋ฅผ ๋ณด๋ƒ…๋‹ˆ๋‹ค.
09:53
(Applause)
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(๋ฐ•์ˆ˜)
09:56
I'm the daughter of a man
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์ €๋Š” ํ‰์ƒ๋™์•ˆ ํ•œ ๋™ํ˜ธํšŒ์—
09:59
who joined one club in his life,
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์ฐธ์—ฌํ–ˆ๋˜ ๋‚จ์ž์˜ ๋”ธ์ž…๋‹ˆ๋‹ค.
10:01
the Optimist Club.
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๋‚™๊ด€์ฃผ์˜์ž ๋™ํ˜ธํšŒ(Optimist Club)์ธ๋ฐ์š”.
10:04
You can't make that one up.
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์—ฌ๋Ÿฌ๋ถ„๋“ค์€ ๊ทธ๋Ÿฐ ๊ฒƒ์„ ๋งŒ๋“œ์‹ค ์ˆ˜ ์—†์Šต๋‹ˆ๋‹ค.
10:07
And it is his spirit and his optimism
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๊ทธ๊ฒƒ์€ ๋ฐ”๋กœ ์ œ ์œ ์ „์ž ์•ˆ์— ์žˆ๋Š”
10:11
that is in my DNA.
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๊ทธ์˜ ์ •์‹ ์ด๋ฉฐ ๋‚™์ฒœ์ฃผ์˜์ž…๋‹ˆ๋‹ค.
10:13
I have been doing this work
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์ €๋Š” ์ด ์ผ์„ 30๋…„ ์ด์ƒ
10:15
for over 30 years,
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ํ•ด์™”์Šต๋‹ˆ๋‹ค.
10:17
and I am convinced, now more than ever,
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ณผ๊ฑฐ ์–ด๋Š ๋•Œ๋ณด๋‹ค๋„ ๋” ํ™•์‹ ์— ์ฐจ ์žˆ์Šต๋‹ˆ๋‹ค.
10:19
in the capacity of human beings to change.
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์ธ๋ฅ˜์„ ๋ณ€ํ™”์‹œํ‚ฌ ์ˆ˜ ์žˆ์„ ์ •๋„๋กœ์š”.
10:23
I believe we can bend the arc of human history
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์šฐ๋ฆฌ๊ฐ€ ์ธ๋ฅ˜ ์—ญ์‚ฌ์˜ ํ•œ ์žฅ์„
10:27
toward compassion and equality,
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์—ด๋ฏผ๊ณผ ํ‰๋“ฑ์„ ํ–ฅํ•ด ๋ฐ”๊พธ์–ด ๋‚˜๊ฐˆ ์ˆ˜ ์žˆ๋‹ค๊ณ  ์ €๋Š” ๋ฏฟ๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
10:30
and I also fundamentally believe
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๊ทผ๋ณธ์ ์œผ๋กœ
10:32
and passionately believe
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๊ทธ๋ฆฌ๊ณ  ์—ด์ •์ ์ธ ๋ฏฟ์Œ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
10:34
that this violence does not have to be part
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์ด๋Ÿฐ ํญ๋ ฅ์ด ์ธ๊ฐ„์˜ ์กฐ๊ฑด ์–ด๋””์—๋„
10:38
of the human condition.
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์žˆ์–ด์•ผ ํ•  ํ•„์š”๋Š” ์—†๋‹ค๊ณ ์š”.
10:39
And I ask you, stand with us
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์—ฌ๋Ÿฌ๋ถ„๋“ค๊ป˜ ๋ถ€ํƒ๋“œ๋ฆฝ๋‹ˆ๋‹ค. ์ €ํฌ์™€ ๋™์ฐธํ•ด ์ฃผ์„ธ์š”.
10:43
as we create futures without violence
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์ด ์„ธ์ƒ ์–ด๋Š ๊ณณ์ด๋“  ์—ฌ์„ฑ๋“ค๊ณผ ๋‚จ์„ฑ์„ ์œ„ํ•ด
10:47
for women and girls and men and boys everywhere.
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ํญ๋ ฅ์—†๋Š” ๋ฏธ๋ž˜๋ฅผ ๋งŒ๋“œ๋Š”๋ฐ ๋™์ฐธํ•ด ์ฃผ์‹ญ์‹œ์˜ค.
10:51
Thank you very much.
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๋Œ€๋‹จํžˆ ๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
10:53
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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