The mystery box | JJ Abrams

Prevodilac: Tanja Kostadinović Lektor: Ana Zivanovic-Nenadovic

Here's my thing.

Danas želim da počnem - evo ga. Sačekajte. Evo ga.

Hold on. There I go. Hey.

I want to start today -- talk about the structure of a polypeptide.

Danas želim da počnem... da govorim o strukturi polipeptida. (Smeh)

(Laughter)

I get a lot of people asking me, in terms of "Lost," you know,

Mnogo ljudi me pita, u vezi sa serijom ''Lost'':

"What the hell's that island?"

''Zaboga, šta je to ostrvo?''

You know, it's usually followed by,

To je obično praćeno sa:

"No, seriously, what the hell is that island?"

''Ne, ozbiljno, šta je zaboga to ostrvo?''

Why so many mysteries?

(Smeh)

What is it about mystery that I seem to be drawn to?

Zašto toliko misterija? Šta je to u vezi sa misterijom što me privlači?

And I was thinking about this, what to talk about at TED.

I razmišljao sam o čemu da pričam na TED-u.

When I talked to the kind rep from TED,

Kada sam razgovarao sa ljubaznim predstavnikom TED-a i pitao:

and I said, "Listen, you know, what should I talk about?"

''Slušajte, o čemu bi trebalo da pričam?''

He said, "Don't worry about it. Just be profound."

On je rekao: ''Nemojte brinuti o tome. Samo neka bude duboko.''

(Laughter)

(Smeh) I to me je neizmerno utešilo.

And I took enormous comfort in that.

So thank you, if you're here.

Prema tome, hvala Vam, ako ste ovde.

I was trying to think, what do I talk about? Good question.

Razmišljao sam o čemu ću pričati. To je dobro pitanje.

Why do I do so much stuff that involves mystery?

Zašto radim toliko stvari koje uključuju misteriju? I počeo sam pokušavati da to otkrijem.

And I started trying to figure it out.

And I started thinking about why do I do any of what I do,

Počeo sam da razmišljam zašto radim išta od onoga što radim

i počeo sam da razmišljam o svom dedi.

and I started thinking about my grandfather.

Voleo sam svog dedu. Njegovo ime je bilo Heri Kelvin,

I loved my grandfather.

Harry Kelvin was his name, my mother's father.

He died in 1986. He was an amazing guy.

otac moje majke. Umro je 1986. Bio je sjajan tip.

And one of the reasons he was amazing:

I jedan od razloga što je bio sjajan,

After World War II, he began an electronics company.

je to što je posle II svetskog rata osnovao elektronsku kompaniju.

He started selling surplus parts, kits, to schools and stuff.

Počeo je da prodaje rezervne delove, opremu školama i sl.

So he had this incredible curiosity.

Imao je neku neverovatnu radoznalost. Kad sam bio dete

As a kid, I saw him come over to me

with radios and telephones and all sorts of things.

dolazio bi kod mene sa radijima i telefonima i raznoraznim stvarima.

And he'd open them up, he'd unscrew them and reveal the inner workings --

I otvorio bi ih, odšrafio i otkrivao kako funkcionišu iznutra...

which many of us, I'm sure, take for granted.

što mnogi od nas, siguran sam, uzimaju zdravo za gotovo.

But it's an amazing gift to give a kid.

Ali to je sjajan poklon koji možete dati detetu.

To open up this thing and show how it works

Da otvorite neku stvar i pokažete kako radi i zašto radi i šta je.

and why it works and what it is.

He was the ultimate deconstructor, in many ways.

On je bio vrhunski dekonstruktivista, na mnogo načina.

And my grandfather was a kind of guy who would not only take things apart,

I moj deda je bio ne samo neko ko bi rastavljao stvari,

but he got me interested in all sorts of different odd crafts,

već i neko ko me je zainteresovao za razne vrste različitih, čudnih veština,

like, you know, printing, like the letter press.

kao što je, znate, ofset štampa. Ja sam opsednut štampom.

I'm obsessed with printing.

I'm obsessed with silk-screening and bookbinding and box making.

Opsednut sam sitoštampom i knjigovezništvom i pravljenjem kutija.

When I was a kid, I was always, like, taking apart boxes and stuff.

Kad sam bio mali, uvek sam rastavljao kutije i druge stvari.

And last night in the hotel, I took apart the Kleenex box.

I sinoć u hotelu, rastavio sam kutiju za maramice.

I was just looking at it. And I'm telling you --

Samo sam je gledao. I kažem vam... (Smeh) To je prelepa stvar.

(Laughter)

It's a beautiful thing. I swear to God.

Kunem se. Mislim, kad pogledate kutiju i na neki način vidite kako funkcioniše.

I mean, when you look at the box and you sort of see how it works.

Rivs je ovde, upoznao sam ga pre nekoliko godina na sajmu knjiga. On pravi 'pop-up' knjige.

Rives is here, and I met him years ago at a book fair;

he does pop-up books.

And I'm obsessed with engineering of paper.

I opsednut sam konstrukcijama od papira.

The scoring of it, the printing of it,

Ali bušenjem, štampanjem, gde se lepi,

where the thing gets glued, the registration marks for the ink.

znate, oznakama za mastilo. Jednostavno volim kutije.

I just love boxes.

My grandfather was the guy

Moj deda je bio tip čoveka koji me je, znate,

who kind of got me into all sorts of these things.

na neki način, zainteresovao za te stvari.

He would also supply me with tools.

On me je takođe i snabdevao alatkama.

He was this amazing encourager -- this patron, sort of, to make stuff.

Bio je neverovatan podstrekivač - neka vrsta mecene.

And he got me a Super 8 camera when I was 10 years old.

On mi je dao "Super 8" kameru kada sam imao 10 godina.

And in 1976, that was sort of an anomaly,

A 1976. to nije bilo uobičajeno,

to be a 10-year-old kid that had access to a camera.

da budeš 10-godišnjak koji ima pristup kameri.

And you know, he was so generous; I couldn't believe it.

I znate, bio je tako darežljiv; nisam mogao da verujem.

He wasn't doing it entirely without some manipulation.

Nije to radio u potpunosti bez ikakve manipulacije.

I mean, I would call him, and I'd be like,

Mislim, zvao bih ga i rekao bih:

''Slušaj, deda, stvarno mi treba ova kamera.

"Listen, Grandpa, I really need this camera.

You don't understand. This is, like, I want to make movies.

Ne razumeš. Znaš, hoću da pravim filmove.

I'll get invited to TED one day --"

Zvaće me na TED jednog dana. Ovo je...'' (Smeh)

(Laughter)

And, you know, my grandmother was the greatest.

I znate, moja baka je bila najbolja.

Because she'd be like, you know -- she'd get on the phone.

Zato što bi ona uzela slušalicu.

She'd be like, "Harry, it's better than the drugs.

Rekla bi: ''Heri, bolje to nego droga. Trebalo bi da radi...''

She was fantastic.

Bila je fantastična. (Smeh)

So I found myself getting this stuff, thanks to her assist,

Tako da sam dobijao sve te stvari

and suddenly, you know,

uz njenu pomoć i odjednom, razumete,

I had a synthesizer when I was 14 years old --

imao sam sintisajzer kada mi je bilo 14 godina... takve stvari.

this kind of stuff.

And it let me make things, which, to me, was sort of the dream.

I to mi je omogućavalo da stvaram, što je na neki način bio moj san.

He sort of humored my obsession to other things too, like magic.

On je na neki način udovoljavao i mojoj opsesiji drugim stvarima, kao što je magija.

The thing is, we'd go to this magic store in New York City

Otišli bismo u prodavnicu za mađioničare u Njujorku koja se zvala Lu Tanenova Magija.

called Lou Tannen's Magic.

It was this great magic store.

To je bila sjajna mađioničarska prodavnica. Bila je to jadna mala zgrada u Midtaunu,

It was a crappy little building in Midtown,

but you'd be in the elevator, the elevator would open --

ali bili biste u liftu i on bi se otvorio -

i tu bi bila mala prodavnica magije. Bili biste u prodavnici magije.

there'd be this little, small magic store.

You'd be in the magic store. And it was a magical place.

I to je jednostavno bilo magično mesto.

Tako da sam dobio razne magične trikove. Evo, pokazaću vam.

So I got all these magic tricks. Here. I'll show you.

Ovako nešto. Tako da bi bilo... razumete?

This is the kind of thing. So it would be like, you know.

Which is good, but now I can't move.

Što je sjajno, ali sada ne smem da se pomeram.

Now, I have to do the rest of the thing like this.

Sad moram da stojim ovako, do kraja, ovako.

I'm like, "Oh, wow. Look at my computer over there!"

Treba da budem u fazonu: ''O, hej. Vidi moj računar!'' (Smeh)

(Laughter)

BIlo kako bilo, jedna od stvari koje sam kupio u prodavnici magije je ovo:

So one of the things that I bought at the magic store was this:

Tannen's Mystery Magic Box.

Tenenova misteriozna magična kutija.

The premise behind the Mystery Magic Box was the following:

Suština misteriozne magične kutije je sledeća:

15 dollars buys you 50 dollars worth of magic.

za 15 dolara dobijete magiju u vrednosti od 50 dolara.

Which is a savings.

Što je ušteda. (Smeh)

(Laughter)

Now, I bought this decades ago and I'm not kidding.

E sad, ja sam kupio ovo pre više desetina godina, ne šalim se.

If you look at this, you'll see it's never been opened.

Ako pogledate ovo, videćete da nikad nije bila otvorena.

But I've had this forever.

A imam je oduvek.

Now, I was looking at this,

it was in my office, as it always is, on the shelf,

I gledao sam je, bila je u mojoj kancelariji, kao i uvek na polici,

i razmišljao, zašto je nikada nisam otvorio?

and I was thinking, why have I not opened this?

And why have I kept it?

I zašto sam je zadržao? Jer ja nisam jedan od onih koji sve čuvaju,

Because I'm not a pack rat.

I don't keep everything,

but for some reason I haven't opened this box.

ali iz nekog razloga, ovu kutiju nisam otvorio.

And I felt like there was a key to this, somehow,

I osećao sam da je ključ, na neki način,

in talking about something at TED that I haven't discussed before,

u tome da govorim na TED-u o nečemu o čemu nisam već govorio

and bored people elsewhere.

i dosađivao ljudima na drugim mestima.

So I thought, maybe there's something with this.

Počeo sam da razmišljam da možda ima nešto u tome.

And there was this giant question mark.

A tu je i ovaj ogromni znak pitanja. Ako išta znači, mnogo mi se dopada dizajn

I love the design, for what it's worth, of this thing.

ove stvarčice. I počeo sam da razmišljam, zašto je nisam otvorio?

And I started thinking, why haven't I opened it?

Shvatio sam da je nisam otvorio jer predstavlja nešto važno

And I realized that I haven't opened it

because it represents something important -- to me.

za mene. Predstavlja mog dedu.

It represents my grandfather.

Am I allowed to cry at TED?

Smem li da plačem na TED-u? Jer... ne, neću plakati. Ali - (Smeh)

Because -- no, I'm not going to cry.

(Laughter)

But --

(Laughter)

The thing is that it represents infinite possibility.

- stvar je u tome da ona predstavlja bezgranične mogućnosti.

It represents hope. It represents potential.

Predstavlja nadu. Predstavlja potencijal.

And what I love about this box,

I ono što volim kod ove kutije

and what I realize I sort of do in whatever it is that I do,

i ono što shvatam da radim u svemu što radim,

is I find myself drawn to infinite possibility,

je da sam uvek privučen neograničenim mogućnostima, tom osećaju potencijala.

that sense of potential.

And I realize that mystery is the catalyst for imagination.

I shvatam da je misterija katalizator za maštu.

Now, it's not the most ground-breaking idea,

Sad, nije to najrevolucionarnija ideja,

but when I started to think that maybe there are times

ali kad sam počeo da razmišljam o tome kako možda postoje situacije kada je misterija

when mystery is more important than knowledge.

važnija od znanja, počeo sam da se interesujem za ovo.

I started getting interested in this.

And so I started thinking about "Lost" and the stuff that we do,

I onda sam počeo da razmišljam o seriji ''Lost'' i o stvarima koje radimo

i shvatio sam: "O Bože, misteriozne kutije su i svemu što radim!

and I realized, oh my God, mystery boxes are everywhere in what I do!

Prilikom stvaranja serije ''Lost'', Dejmon Lindelof,

In the creation of "Lost," Damon Lindelof and I,

who created the show with me,

koji je stvorio seriju sa mnom, i ja smo dobili zadatak da napravimo seriju

we were basically tasked with creating this series

that we had very little time to do.

za veoma kratko vreme. Imali smo 11 ipo nedelja da je napišemo, podelimo uloge,

We had 11 and a half weeks

to write it, cast it, crew it, shoot it, cut it, post it, turn in a two-hour pilot.

okupimo ekipu, snimimo je, montiramo, završimo i pretvorimo u dvočasnovni pilot.

So it was not a lot of time.

Tako da nije bilo puno vremena. I taj osećaj mogućnosti - šta će ovo biti?

And that sense of possibility -- what could this thing be?

There was no time to develop it.

Nije bilo vremena da se razvije.

I'm sure you're all familiar with people

Siguran sam da svi poznajete ljude

who tell you what you can't do and what you should change.

koji vam govore šta ne možete da uradite i šta treba da izmenite.

Ali nije bilo vremena za to, što je u neku ruku sjajno.

There was no time for that, which is kind of amazing.

Tako da smo napravili ovu seriju i za one od vas koji je nisu gledali

And so we did this show,

and for those of you who haven't seen it, or don't know it,

ili ne znaju ništa o njoj, mogu vam pokazati jedan mali insert iz pilot epizode,

I can show you one little clip from the pilot,

just to show you some stuff that we did.

samo da bih vam pokazao neke stvari koje smo uradili.

(Engine roaring)

(Video) Claire: Help!

Kler: Upomoć! Molim vas pomozite mi! Upomoć! Upomoć!

Please help me!

Help me! Please, help me!

Jack: Get him out of here! Get him away from the engine!

Džek: Sklonite ga odavde! Sklonite ga od motora! Sklonite ga odavde!

Get him out of here!

(Engine roaring)

C: Help me, please! I'm having contractions!

K: Imam kontrakcije!

J: How many months pregnant are you?

J: U kom ste mesecu trudnoće?

K: Tek u osmom.

C: I'm only eight months.

J: And how far apart are they coming?

Dž: Koliko su česte?

K: Ne znam. Mislim da su tek počele.

C: I don't know. I think it just happened.

Čovek: Hej! Hej! Hej, sklonite se od -

Man: Hey! Hey! Hey, get away from --

JJ Abrams: 10 years ago, if we wanted to do that,

DžDžA: Da smo pre 10 godina hteli to da uradimo morali bismo da ubijemo kaskadera.

we'd have to kill a stuntman.

(Laughter)

Morali bismo - (Smeh)

It would be harder.

bilo bi teže. Trebalo bi... drugo ponavljanje scene bi bilo zeznuto.

Take two would be a bitch.

(Laughter)

Tako da je sjajna stvar bila to što smo mogli da uradimo ovo.

So the amazing thing was, we were able to do this thing.

And part of that was the amazing availability of technology,

A deo toga je sjajna tehnologija koja nam je bila na raspolaganju

knowing we could do anything.

i svest da možemo da uradimo bilo šta. Mislim, mogli smo da to nikada ne uradimo.

I mean, we could never have done that.

We might have been able to write it;

Možda smo mogli da napišemo, ali ne bismo mogli da prikažemo kao što jesmo.

we wouldn't have been able to depict it like we did.

Tako da je deo te neverovatne stvari za mene u kreativnom procesu,

So part of the amazing thing for me is in the creative process,

tehnologija je neviđeno inspirativna za mene.

technology is mind-blowingly inspiring to me.

I realize that that blank page is a magic box, you know?

Shvatam da je ta prazna stranica magična kutija. Razumete?

It needs to be filled with something fantastic.

Treba da bude popunjena nečim fantastičnim.

I used to have the "Ordinary People" script that I'd flip through.

Nekada sam imao scenario ''Obični ljudi'' koji bih prelistavao.

Romantika scenarija mi je bila neverovatna, inspirisala me je.

The romance was amazing to me; it would inspire me.

I wanted to try and fill pages

Hteo sam da pokušam da popunim stranice istom vrstom

with the same kind of spirit and thought and emotion

duha i misli i emocije koje je taj scenario imao.

that that script did.

So, you know, I love Apple computers.

Tako da - znate, volim Apple računare. Opsednut sam.

I'm obsessed.

Apple računar - kao ovaj - "Power Book" - ovaj računar

So the Apple computer -- the PowerBook -- this computer,

it challenges me.

mene izaziva. On u suštini pita:

It basically says, what are you going to write worthy of me?

"Šta ćeš napisati, a što je vredno mene?" (Smeh)

I feel this -- I'm compelled.

Ja to osećam - primoran sam.

(Laughter)

And I often am like, you know, dude, today I'm out.

I često sam u fazonu: "Znaš brate, danas nemam ništa. "Razumete? (Smeh)

I got nothing. You know? So there's that.

In terms of the content of it,

Tako da ima i toga. U smislu sadržaja, pogledate priče, pomislite

you look at stories, you think, what are stories but mystery boxes?

šta su priče, ako ne misteriozne kutije?

There's a fundamental question -- in TV, the first act is called the teaser.

Postoji osnovno pitanje - u televizijskoj emisiji, prvi deo se zove najava.

It's literally the teaser. It's the big question.

I to je bukvalno najava. To je veliko pitanje.

Tako da vas privlači. Onda naravno,

So you're drawn into it. Then there's another question.

tu je i drugo pitanje. I tako dalje i tako dalje.

And it goes on. Look at "Star Wars."

Pogledajte, na primer ''Ratove zvezda''. Imate droide, oni upoznaju misterioznu ženu.

The droids meet the mysterious woman.

Ko je to? Ne znamo. Misteriozna kutija! Razumete?

Who's that? We don't know. Mystery box! Then you meet Luke Skywalker.

Onda upoznate Luka Skajvokera. On dobije droida, vidi hologramsku sliku.

He gets the droid, you see the holographic image.

Shvatite: "O, to je poruka".

You learn it's a message. She wants to find Obi Wan Kenobi.

Ona hoće da nađe Obija Van Kenobija. On joj je jedina nada.

He's her only hope. But who's Obi Wan Kenobi?

Ali ko je zaboga Obi Van Kenobi? Misteriozna kutija!

Onda idu dalje i on upozna Ben Kenobija. Ben Kenobi je Obi Van Kenobi.

Mystery box! So then he meets Ben Kenobi.

Ben Kenobi is Obi Wan Kenobi. Holy shit! So it keeps us --

Koje sranje! Znate, to vas drži -

(Laughter)

(Smeh) - zar niste to gledali?

Have you guys not seen that?

(Laughter)

(Smeh) Neviđeno je! Uglavnom -

It's huge! Anyway --

So there's this thing with mystery boxes that I started feeling compelled.

Ima nečega u tim misterioznim kutijama što je počelo da me privlači.

Then there's the thing of mystery in terms of imagination --

Onda je tu misterija u smislu mašte -

the withholding of information.

uskraćivanje informacija.

You know, doing that intentionally is much more engaging.

Raditi to namerno ima mnogo veći efekat.

Whether it's like the shark in "Jaws" --

Bilo da je to kao ajkula u ''Ajkuli''

if Spielberg's mechanical shark, Bruce, had worked,

- da je Spilbergova mehanička ajkula, Brus, radila,

it would not be remotely as scary; you would have seen it too much.

ne bi bilo ni približno toliko strašno; videli biste previše.

U ''Osmom putniku'' nikad nisu zaista prikazali vanzemaljca: zastrašujuće!

In "Alien", they never really showed the alien: terrifying!

Even in a movie like a romantic comedy, "The Graduate,"

Čak i u filmu koji je romantična komedija, ''Diplomac'',

oni su na sastanku. Sećate se?

they're having that date, and they're in the car,

U kolima su i buka je, tako da podignu krov.

and it's loud, and so they put the top up.

You don't hear anything they're saying!

Oni su unutra - ne čujete ništa što govore! Ne čujete ni reč!

You can't hear a word! But it's the most romantic date ever.

Ali to je najromantičniji sastanak. I dopada vam se zato što ga ne čujete.

And you love it because you don't hear it.

So to me, there's that. And then, finally, there's this idea --

Po mom mišljenju - to je to.

I onda, konačno, tu je ideja - ako malo proširimo paradigmu -

stretching the paradigm a little bit --

but the idea of the mystery box.

ideja misteriozne kutije.

Meaning, what you think you're getting, then what you're really getting.

Znači, prvo, šta mislite da ćete dobiti, a onda šta zapravo dobijete.

Toga ima u mnogo filmova i priča.

And it's true in so many movies and stories.

Look at "E.T.," for example --

Kada pogledate "E.T.", na primer - "E.T." je, znate,

"E.T." is this unbelievable movie about what?

neverovatan film o čemu? O vanzemaljcu koji upozna dečaka. Je l' tako?

It's about an alien who meets a kid, right?

Well, it's not. "E.T." is about divorce.

E, pa nije. "E.T." je o razvodu braka. "E.T." je film o skrhanoj porodici,

"E.T." is about a heartbroken, divorce-crippled family,

potresenoj razvodom i konačno, o dečaku koji ne može da pronađe svoj put.

and ultimately, this kid who can't find his way.

"Die Hard," right? Crazy, great, fun, action-adventure movie in a building.

"Umri muški"? Ludačka, sjana, zabavna akciona avantura koja se odvija u zgradi.

It's about a guy who's on the verge of divorce.

To je priča o tipu koji je pred razvodom.

He's showing up to L.A., tail between his legs.

Pojavljuje se u Los Anđelesu, sa repom među nogama.

There are great scenes --

Ima sjajnih scena - možda ne najsjajnijih dramskih

maybe not the most amazing dramatic scenes in the history of time,

scena, ali prilično sjajnih scena.

but pretty great scenes.

There's a half an hour of investment in character

Imate polučasovno građenje lika pre nego što dođete do dela

before you get to the stuff that you're expecting.

koji očekujete.

When you look at a movie like "Jaws,"

Kada pogledate film kao što je "Ajkula",

scena koju očekujete - imamo li insert?

the scene that you expect -- we have the screen?

These are the kind of scenes

Ovo su scene kojih se sećate i koje očekujete od "Ajkule".

that you remember and expect from "Jaws."

And she's being eaten;

I ona je pojedena; evo ajkule.

there's a shark.

(Woman screaming)

The thing about "Jaws" is, it's really about a guy

"Ajkula" je u stvari o tipu koji na neki način

who is sort of dealing with his place in the world -- with his masculinity,

traži svoje mesto pod suncem - koji se bavi svojom muževnošću,

with his family, how he's going to, you know, make it work in this new town.

svojom porodicom, kako će da se snađe u novom gradu.

This is one of my favorite scenes ever,

Ovo je jedna od mojih omiljenih scena svih vremena,

and this is a scene that you wouldn't necessarily think of

a to nije scena koja bi vam prvo pala na pamet kada pomislite na "Ajkulu".

when you think of "Jaws." But it's an amazing scene.

Ali je sjajna scena.

(Video) Father: C'mere.

Otac: Dođi ovamo. Poljubi me.

Give us a kiss.

Son: Why?

Sin: Zašto?

Father: 'Cause I need it.

Otac: Zato što mi je potrebno.

JJA: Come on. "Why? 'Cause I need it"?

DžDžA: Ma daj. "Zašto?" "Zato što mi je potrebno?" Najbolja scena, zar ne?

Best scene ever, right?

(Laughter)

Hajde! Pomislite na "Ajkulu"...

Come on! So you think of "Jaws" --

so that's the kind of stuff that,

to su te stvari, znate, građenje lika,

like, you know -- the investment of character,

which is the stuff that really is inside the box, you know?

ono što je zaista u kutiji. Razumete?

It's why when people do sequels, or rip off movies, you know, of a genre,

Zbog toga ljudi kad rade nastavke ili pokradu druge filmove istog žanra,

they're ripping off the wrong thing.

kradu pogrešne stvari.

You're not supposed to rip off the shark or the monster.

Ne treba da ukradete ajkulu ili čudovište.

Treba da ukradete - ako već kradete - lik. Ukradite ono

You know, if you rip something off -- rip off the character.

Rip off the stuff that matters.

što je bitno. Hoću da kažem, zagledajte se u sebe i otkrijte šta je unutra.

I mean, look inside yourself and figure out what is inside you.

Jer na kraju krajeva, svi smo mi misteriozne kutije. To je to što se toga tiče.

Because ultimately, the mystery box is all of us.

So there's that. Then the distribution.

What's a bigger mystery box than a movie theater? You know?

Onda je tu distribucija. Šta je veća misteriozna kutija od bioskopa?

You go to the theater, you're just so excited to see anything.

Razumete? Odete u bioskop i tako ste uzbuđeni da vidite bilo šta.

Trenutak kada se svetla gase je često najbolji trenutak, znate?

The moment the lights go down is often the best part.

I puni ste tog neverovatnog -

And you're full of that amazing -- that feeling of excited anticipation.

tog osećaja uzbudljivog iščekivanja.

And often, the movie's there and it's going,

I često film teče i onda se nešto dogodi

and then something happens and you go, "Oh --", and then, "Mmm ..."

i vi reagujete: ''O -'' i onda nešto drugo, a vi kažete: ''Mmm''.

E, kad je reč o sjajnom filmu, vi se prepuštate vožnji

When it's a great movie, you're along for the ride

jer ste voljni da se prepustite.

because you're willing to give yourself to it.

Tako da je meni svejedno da li je to televizija, iPod, računar, mobilni telefon.

So to me, whether it's a TV, an iPod, computer, cell phone --

It's funny, I'm an -- as I said, Apple fanatic --

Smešno je, ali ja sam, kao što sam pomenuo, Apple fanatik i pre oko godinu dana

and one day, about a year or so ago,

I was signing on online in the morning to watch Steve Jobs' keynote,

prijavljivao sam se preko interneta da gledam prezentaciju Stiva Džobsa

because I always do.

jer to uvek radim. On je nastupio, prezentovao je video iPod,

And he came on, he was presenting the video iPod,

and what was on the enormous iPod behind him?

i šta je bilo na ogromnom iPodu iza njega?

"Lost"! I had no idea!

''Lost''! Nisam imao pojma! I shvatio sam, čoveče, da je ciklus zaokružen.

And I realized, holy shit, it'd come full circle.

The inspiration I get from the technology

Inspiracija koju dobijem iz tehnologije sada koristi stvari koje ja stvaram,

is now using the stuff that I do to sell technology. It's nuts!

inspirisan njome, da prodaje tehnologiju. Mislim, to je ludilo! (Smeh)

(Laughter)

I was going to show you a couple of other things I'm going to skip.

Hteo sam da vam pokažem još par drugih stvari, pa ću ih na brzinu proći.

Hoću da vam pokažem jednu drugu stvar koja ni sa čim nema veze.

I'll show you one other thing that has nothing to do with anything.

Ovo je nešto sa interneta; ne znam da li ste ga videli ranije.

This is something online; six years ago, they did this.

Ovo je napravljeno pre šest godina, to je snimak koji su napravili ljudi

This is an online thing done by guys who had some visual effects experience.

sa određenim iskustvom u specijalnim efektima. Ali poenta je

But the point was, that they were doing things

da su pravili stvari koristeći te misteriozne kutije koje su imali -

that were using these mystery boxes that they had -- everyone has now.

koje sada svako ima.

What I've realized is what my grandfather did for me when I was a kid,

Shvatio sam da ono što je moj deda meni omogućio kada sam bio mali,

everyone has access to now.

sada ima svako.

You don't need to have my grandfather, though you wish you had.

Ne morate imati mog dedu, mada biste želeli da ga imate.

But I have to tell you --

Moram da vam kažem - ovo je jedan tip uradio na "Quadra 950" rečunaru

this is a guy doing stuff on a Quadra 950 computer --

the resolution's a little bit low --

- rezolucija je malo niska -

koristeći "Infinity" softver koji se ne proizvodi već 15 godina.

using Infinity software they stopped making 15 years ago.

On pravi stvari koje izgledaju sjajno, kao stvari koje su proizvedene u Holivudu.

He's doing stuff that looks as amazing

as stuff I've seen released from Hollywood.

The most incredible sort of mystery, I think,

Najveća misterija je, po mom mišljenju, pitanje šta sledi.

is now the question of what comes next.

Because it is now democratized.

Jer je sada sve demokratizovano. Sada je medijsko stvaralaštvo svuda.

So now, the creation of media -- it's everywhere.

The stuff that I was lucky and begging for to get when I was a kid

One stvari koje sam ja imao sreće da dobijem kao mali su sada uobičajene.

is now ubiquitous.

And so, there's an amazing sense of opportunity out there.

I tako, postoje sjajne prilike.

And when I think of the filmmakers who exist out there now

I kada pomislim na stvaraoce filmova koji postoje tamo negde koji bi bili

who would have been silenced, you know --

who have been silenced in the past --

ućutkani, razumete - koji su ranije bili ućutkani -

it's a very exciting thing.

to je veoma uzbudljivo.

I used to say in classes and lectures and stuff,

Imao sam običaj da kažem na časovima i predavanjima i slično,

to someone who wants to write, "Go! Write! Do your thing."

nekome ko želi da piše: "Idite! Pišite! Radite ono što želite." Slobodno je,

It's free, you don't need permission.

razumete, ne treba vam dozvola da idete da pišete. Ali sada mogu da kažem,

But now I can say, "Go make your movie!" There's nothing stopping you

"Idite, napravite svoj film!" Ništa vas ne sprečava

da odete i nabavite potrebnu tehnologiju.

from going out there and getting the technology.

Možete da iznajmite, kupite stvari

You can lease, rent, buy stuff off the shelf

koje su ili isto toliko dobre ili skoro toliko dobre, kao stvari koje koriste,

that is either as good, or just as good,

as the stuff that's being used by the, you know, "legit people."

pod znacima navoda ''pravi profesionalci''.

No community is best served when only the elite have control.

Nijedno društvo ne dostiže svoj maksimum kada samo elita ima kontrolu.

And I feel like this is an amazing opportunity

I osećam da je ovo sjajna prilika da se vidi šta još postoji.

to see what else is out there.

Kada sam radio ''Nemoguću misiju III'', imali smo sjajne vizuelne efekte.

When I did "Mission: Impossible III," we had amazing visual effects.

ILM su radili efekte; bilo je neverovatno.

ILM did the effects; it was incredible.

I za mene je učestvovanje bilo ispunjenje sna.

And sort of my dream to be involved.

I ima nekoliko sekvenci u filmu,

And there are a couple of sequences in the movie,

like these couple of moments I'll show you.

kao ovih nekoliko inserata koje ću vam pokazati.

There's that.

Ima ovo.

(Video) Luther: Ethan, move!

(Explosion)

Obviously, I have an obsession with big crazy explosions.

U redu, ja sam očigledno opsednut ludačkim eksplozijama.

So my favorite visual effect in the movie is the one I'm about to show you.

Ali moj omiljeni vizuelni efekat u filmu je jedan koji ću vam sada pokazati.

It's a scene in which Tom's character wakes up.

I to je scena u kojoj se Tomov lik budi. Vrti mu se. Poludeo je

He's drowsy. He's crazy.

- van sebe. I tip se probudi

And the guy wakes up, and he shoves this gun in his nose

i on mu gurne pištolj u nozdrvu i ispali malu kapsulu u njegov mozak

and shoots this little capsule into his brain

koju će kasnije iskoristiti da ga ubije, kao što to negativci obično rade.

that he's going to use later to kill him, as bad guys do.

(Video) Brownway: Good morning.

Negativac: Dobro jutro.

JJA: OK, now.

DžDžA: U redu. Kad smo snimali ovu scenu, bili smo tamo i

When we shot that scene,

the actor who had the gun, an English actor, Eddie Marsan --

glumac koji je držao pištolj, engleski glumac, Edi Marsan - dobrica, divan lik

sweetheart, great guy --

he kept taking the gun and putting it into Tom's nose,

- je uporno uzimao pištolj i gurao ga Tomu u nos, počevši da ga povređuje.

and it was hurting Tom's nose.

And I learned this very early on in my career:

Naučio sam veoma rano u svojoj karijeri: nemoj povrediti Tomov nos. (Smeh)

Don't hurt Tom's nose.

(Laughter)

There are three things you don't want to do.

Ima tri stvari koje nikako ne želite da uradite. Na drugom mestu je: nemoj povrediti Tomov nos.

Number two is: Don't hurt Tom's nose.

Tako da je Edi držao taj pištolj - a on je divan tip - on je

So Eddie has this gun -- and he's this sweet English guy.

veoma učtiv Englez. Bio je u fazonu: ''Izvini, ne želim da te povredim.''

He's like, "Sorry, I don't want to hurt you."

Ja sam bio u fazonu - moramo da napravimo da ovo dobro izgleda.

I'm like, "We have to make this look good."

I shvatio sam da moramo nešto da preduzmemo jer ovako nije funkcionisalo.

And I realized that we had to do something because it wasn't working.

I bukvalno sam pomislio šta bih uradio nekada kada sam koristio

And I thought back to what I would have done

using the Super 8 camera that my grandfather got me

"Super 8" kameru koju mi je deda dao, sedeći u toj sobi,

sitting in that room,

i shvatio sam da ruka nije morala da bude Edi Marsanova. Mogla je da bude Tomova.

and I realized that hand didn't have to be Eddie Marsan's.

It could be Tom's.

And Tom would know just how hard to push the gun.

I Tom bi znao koliko jako može da gurne pištolj, a da se ne povredi.

He wouldn't hurt himself.

So we took his hand and we painted it to look a little bit more like Eddie's.

Tako da smo uzeli njegovu ruku i našminkali je da više liči na Edijevu.

Stavili smo je u Edijev rukav,

We put it in Eddie's sleeve,

and so the hand that you see --

tako da ruka koju vidite - pokazaću vam ponovo,

that's not Eddie's hand, that's Tom's. So Tom is playing two roles.

nije Edijeva, već Tomova.

Tako da Tom igra dve uloge. (Smeh)

(Laughter)

And he didn't ask for any more money.

I nije tražio više para.

So here, here. Watch it again.

Evo, evo. Pogledajte ponovo.

There he is. He's waking up.

Evo ga. Budi se. Vrti mu se, prošao je sve i svašta.

He's drowsy, been through a lot.

(Video) Brownway: Good morning.

JJA: Tom's hand. Tom's hand. Tom's hand.

Tomova ruka. Tomova ruka. Tomova ruka. (Smeh)

Anyway.

So ...

Tako.

(Applause)

(Aplauz)

Thanks.

Hvala.

(Applause)

So you don't need the greatest technology to do things that can work in movies.

Tako da vam ne treba najbolja tehnologija da biste uradili stvari koje funkcionišu na filmu.

And the mystery box, in honor of my grandfather, stays closed.

I misteriozna kutija, u čast moga dede, ostaje zatvorena.

Thank you.

Hvala vam. (Aplauz)

(Applause)