Achenyo Idachaba: How I turned a deadly plant into a thriving business | TED

78,715 views ・ 2016-02-11

TED


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Prevodilac: Ivana Krivokuća Lektor: Tijana Mihajlović
00:12
Welcome to Bayeku,
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Dobrodošli u Bajeku,
00:15
a riverine community in Ikorodu, Lagos --
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rečnu zajednicu u Ikoroduu, u Lagosu -
00:18
a vivid representation of several riverine communities across Nigeria,
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živopisni prikaz nekoliko rečnih zajednica
širom Nigerije,
00:24
communities whose waterways have been infested
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zajednica čije je vodene tokove zahvatila
00:28
by an invasive aquatic weed;
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invazivna vodena trava.
00:31
communities where economic livelihoods have been hampered:
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To su zajednice u kojima je bila otežana ekonomska egzistencija -
00:37
fishing, marine transportation
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ribolov, pomorski saobraćaj i trgovina;
00:40
and trading;
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00:41
communities where fish yields have diminished;
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zajednice gde su prinosi ribe smanjeni;
00:45
communities where schoolchildren are unable to go to school
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zajednice gde su đaci sprečeni da idu u školu danima,
00:50
for days, sometimes weeks, on end.
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ponekad i nedeljama uzastopno.
00:54
Who would have thought that this plant
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Ko bi rekao da će ova biljka
00:57
with round leaves, inflated stems, and showy, lavender flowers
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sa okruglim listovima, visokim stabljikama i raskošnim cvetovima poput lavande,
01:04
would cause such havoc in these communities.
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izazvati takvo rasulo u ovim zajednicama.
Biljka je poznata pod imenom vodeni hijakint
01:08
The plant is known as water hyacinth
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01:11
and its botanical name, Eichhornia crassipes.
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i botaničkim imenom Eichhornia crassipes.
01:14
Interestingly, in Nigeria, the plant is also known by other names,
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Zanimljivo je da je u Nigeriji ova biljka poznata i po drugim imenima
01:18
names associated with historical events,
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vezanim za istorijske događaje,
01:21
as well as myths.
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kao i mitove.
01:23
In some places, the plant is called Babangida.
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U nekim mestima je zovu babangida.
01:27
When you hear Babangida, you remember the military and military coups.
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Kada čujete babangida, setite se vojske i vojnih udara
01:32
And you think: fear, restraint.
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i pomislite na strah, ograničavanje.
01:36
In parts of Nigeria in the Niger Delta, the plant is also known as Abiola.
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U delovima Nigerije u delti reke Niger, biljka je takođe poznata kao abiola.
01:41
When you hear Abiola, you remember annulled elections
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Kada čujete abiola, setite se poništenih izbora
01:46
and you think: dashed hopes.
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i pomislite: „Zgažena nada.“
01:48
In the southwestern part of Nigeria,
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U jugozapadnom delu Nigerije,
01:51
the plant is known as Gbe'borun.
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biljka je poznata kao gbeborun.
01:53
Gbe'borun is a Yoruba phrase
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Gbeborun je izraz na jeziku Joruba
01:55
which translates to "gossip," or "talebearer."
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koji u prevodu znači „trač“ ili „potkazivač“.
01:59
When you think of gossip, you think: rapid reproduction, destruction.
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Kada pomislite na trač, pomislite: „Brzo razmnožavanje, uništavanje.“
02:05
And in the Igala-speaking part of Nigeria,
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A u delu Nigerije u kome se govori Igala jezikom,
02:07
the plant is known as A Kp'iye Kp'oma,
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biljka je poznata kao „akpije kpoma“.
02:10
And when you hear that, you think of death.
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Kada to čujete, pomislite na smrt.
02:13
It literally translates to "death to mother and child."
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Bukvalan prevod je „smrt majci i detetu“.
02:18
I personally had my encounter with this plant in the year 2009.
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Lično sam se susrela sa ovom biljkom 2009. godine.
02:23
It was shortly after I had relocated from the US to Nigeria.
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Bilo je to ubrzo nakon mog preseljenja iz SAD-a u Nigeriju.
02:28
I'd quit my job in corporate America
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Napustila sam svoj posao u korporativnoj Americi
02:31
and decided to take this big leap of faith,
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i odlučila se na veliki skok u nepoznato,
02:34
a leap of faith that came out of a deep sense of conviction
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skok koji je proizašao iz dubokog uverenja
da u Nigeriji ima mnogo toga što treba uraditi
02:38
that there was a lot of work to do in Nigeria
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02:40
in the area of sustainable development.
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u oblasti održivog razvoja.
02:42
And so here I was in the year 2009,
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Tako sam se tu našla 2009. godine,
02:45
actually, at the end of 2009,
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zapravo, pri kraju 2009. godine,
u Lagosu na Trećem kopnenom mostu.
02:48
in Lagos on the Third Mainland Bridge.
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02:51
And I looked to my left and saw this very arresting image.
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Pogledala sam sa svoje leve strane i ugledala zapanjujuć prizor.
02:55
It was an image of fishing boats
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Bio je to prizor ribarskih brodova
02:57
that had been hemmed in by dense mats of water hyacinth.
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zarobljenih u gustim prostirkama vodenog hijakinta.
03:03
And I was really pained by what I saw
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Zaista me je zabolelo to što sam videla
03:05
because I thought to myself,
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jer sam pomislila:
03:07
"These poor fisherfolk,
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„Siroti ribari,
03:09
how are they going to go about their daily activities
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kako li će nastaviti sa svojim dnevnim aktivnostima
03:13
with these restrictions."
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uz ova ograničenja?“
03:16
And then I thought, "There's got to be a better way."
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A zatim sam pomislila: „Mora da postoji bolji način.“
03:19
A win-win solution whereby the environment is taken care of
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Dobitno rešenje za sve, u kome je životna sredina sređena
03:24
by the weeds being cleared out of the way
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tako što je uklonjen korov,
03:26
and then this being turned into an economic benefit
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a to zatim pretvoreno u ekonomsku dobit
03:29
for the communities whose lives are impacted the most
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za zajednice u kojima su životi najviše pogođeni
03:32
by the infestation of the weed.
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haranjem ove trave.
03:35
That, I would say, was my spark moment.
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To je, rekla bih, bio moj trenutak inspiracije.
03:38
And so I did further research to find out more
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Zatim sam dodatno istraživala i otkrila nešto više
03:42
about the beneficial uses of this weed.
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o korisnim upotrebama ove trave.
03:45
Out of the several, one struck me the most.
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Od nekoliko upotreba, jedna je ostavila najveći utisak na mene.
03:48
It was the use of the plant for handicrafts.
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Bilo je to korišćenje biljke za rukotvorine.
03:51
And I thought, "What a great idea."
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Pomislila sam: „Baš sjajna ideja.“
03:54
Personally, I love handicrafts,
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Lično volim rukotvorine,
03:56
especially handicrafts that are woven around a story.
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naročito one koji su vezane za neku priču.
04:01
And so I thought, "This could be easily deployed within the communities
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Tako sam pomislila: „To bi se moglo lako uspostaviti u zajednicama
04:05
without the requirement of technical skills."
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bez potrebe za tehničkim veštinama.“
04:09
And I thought to myself, "Three simple steps to a mega solution."
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Pomislila sam u sebi:
„Tri jednostavna koraka do izuzetnog rešenja.“
04:15
First step: Get out into the waterways and harvest the water hyacinth.
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Prvi korak - doći na vodene puteve i sakupiti vodeni hijakint.
04:20
That way, you create access.
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Na taj način, stvarate prilaz.
04:22
Secondly, you dry the water hyacinth stems.
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Drugo, osušite stabljike vodenog hijakinta
04:27
And thirdly, you weave the water hyacinth into products.
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i treće, vodeni hijakint se utka u proizvode.
04:32
The third step was a challenge.
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Treći korak je predstavljao izazov.
04:34
See, I'm a computer scientist by background
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Vidite, ja sam po zanimanju informatičar,
04:37
and not someone in the creative arts.
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a ne neko ko se bavi kreativnom umetnošću.
04:40
And so I began my quest
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Tako sam otpočela svoju potragu
04:42
to find out how I can learn how to weave.
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radi otkrivanja kako da naučim da tkam.
04:45
And this quest took me to a community in Ibadan, where I lived,
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Ta potraga me je dovela u zajednicu u Ibadanu, gde sam živela,
04:49
called Sabo.
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po imenu Sabo.
04:50
Sabo translates to "strangers' quarters."
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Sabo u prevodu znači „strančeve odaje“.
04:53
And the community is predominantly made up of people
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Zajednicu pretežno sačinjavaju ljudi
04:56
from the northern part of the country.
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iz severnog dela zemlje.
04:58
So I literally took my dried weeds in hand,
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Bukvalno sam uzela suve travke u ruku,
05:01
there were several more of them,
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bilo ih je nešto više,
05:03
and went knocking from door to door to find out who could teach me
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i krenula sam od vrata do vrata da bih našla nekog ko bi me naučio
05:06
how to weave these water hyacinth stems into ropes.
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kako da tkam ove stabljike vodenog hijakinta u konopce.
05:10
And I was directed to the shed of Malam Yahaya.
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Uputili su me u kolibu Malam Jaja.
05:14
The problem, though, is that Malam Yahaya doesn't speak English
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Međutim, problem je bio u tome što Malam Jaja ne govori engleski,
05:17
and neither did I speak Hausa.
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a ni ja ne znam jezik hausa,
05:20
But some little kids came to the rescue
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ali su neka dečica pritekla u pomoć
05:22
and helped translate.
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i prevodila.
05:24
And that began my journey of learning how to weave
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Time je otpočelo moje putovanje učenja kako da tkam
05:27
and transform these dried water hyacinth stems
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i pretvorim ove sušene stabljike vodenog hijakinta
05:31
into long ropes.
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u dugačke konopce.
05:35
With my long ropes in hand,
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Sa dugačkim konopcima u ruci,
05:37
I was now equipped to make products.
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bila sam opremljena da stvaram proizvode.
05:40
And that was the beginning of partnerships.
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To je bio početak partnerstava,
05:43
Working with rattan basket makers to come up with products.
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rada sa tvorcima korpi od ratan palmi kako bismo došli do proizvoda.
05:47
So with this in hand, I felt confident
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Sa ovim u ruci, bila sam sigurna
05:50
that I would be able to take this knowledge
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da ću moći da odnesem ovo znanje
05:52
back into the riverine communities
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u rečne zajednice
05:54
and help them to transform their adversity into prosperity.
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i pomognem im da pretvore svoju nedaću u povoljnu okolnost.
05:59
So taking these weeds and actually weaving them
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Dakle, da odnesemo ovu travu i da je utkamo
06:03
into products that can be sold.
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u proizvode koji se mogu prodati.
06:05
So we have pens, we have tableware,
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Tako imamo olovke, stoni pribor,
06:09
we have purses, we have tissue boxes.
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tašne, kutije za maramice.
06:13
Thereby, helping the communities
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Na taj način pomažemo zajednicama
06:15
to see water hyacinth in a different light.
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da sagledaju vodenog hijakinta u drugačijem svetlu,
06:19
Seeing water hyacinth as being valuable,
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kao korisnog,
06:21
being aesthetic, being durable, tough, resilient.
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estetskog, izdržljivog, jakog, otpornog,
06:27
Changing names, changing livelihoods.
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koji je promenio imena i promenio sredstva za život,
06:31
From Gbe'borun, gossip,
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od gbeboruna - trača,
06:34
to Olusotan, storyteller.
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do olušatana - pripovedača.
06:37
And from A Kp'iye Kp'oma, which is "killer of mother and child,"
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Od „akpije kpoma“ - ubice majke i deteta,
06:41
to Ya du j'ewn w'Iye kp'Oma,
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do „jadudževn vlije kpoma“ -
06:43
"provider of food for mother and child."
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snabdevača hrane za majku i dete.
06:46
And I'd like to end with a quote by Michael Margolis.
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Htela bih da završim citatom Majkla Margolisa.
06:50
He said, "If you want to learn about a culture, listen to the stories.
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Rekao je: „Ako hoćete da naučite o kulturi, slušajte priče.
06:55
And if you want to change a culture, change the stories."
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Ako hoćete da promenite kulturu, promenite priče.“
06:59
And so, from Makoko community, to Abobiri, to Ewoi,
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I tako smo, od Makoko zajednice, Abobirija, Evoija,
07:05
to Kolo, to Owahwa, Esaba,
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sve do Koloa, Ovavae i Esabe
07:08
we have changed the story.
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promenili priču.
07:11
Thank you for listening.
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Hvala što ste me saslušali.
07:12
(Applause)
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(Aplauz)
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