Annette Heuser: The 3 agencies with the power to make or break economies

83,681 views ・ 2014-02-28

TED


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Translator: Eva Hoxha Reviewer: Alma A
00:12
Almost two years ago,
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Rreth dy vite me pare,
00:14
I was driving in my car in Germany,
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po udhetoja me makine ne Gjermani
00:16
and I turned on the radio.
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dhe ndeza radion.
00:19
Europe at the time was in the middle
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Europa ne ate kohe ishte ne mes
00:21
of the Euro crisis,
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te krizes se Euros
00:22
and all the headlines were about European countries
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dhe te gjjithe titujt e lajmeve ishin per vendet Europiane
00:27
getting downgraded by rating agencies
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te cilat zhvleresoheshin nga agjensite vleresuese
00:30
in the United States.
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ne Shtetet e Bashkuara.
00:31
I listened and thought to myself,
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Une degjoja dhe mendoja me vete,
00:34
"What are these rating agencies,
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"Cfare jane keto agjensi vleresuese,
00:36
and why is everybody so upset about their work?"
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dhe pse te gjthe jane te merzitur me punen e tyre?"
00:39
Well, if you were sitting
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Nese do te ishit ulur
00:41
next to me in the car that day
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ngjitur me mua ate dite
00:43
and would have told me that I would devote
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dhe do te me thoshit se do tju kushtoja
00:45
the next years to trying to reform them,
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vitet e mia te ardhshme mundimit per t'i reformuar ato,
00:49
obviously I would have called you crazy.
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do t'ju thosha se jeni cmendur.
00:53
But guess what's really crazy:
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Por gjejeni se cfare eshte me te vertete nje cmenduri:
00:55
the way these rating agencies are run.
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menyra sesi veprojne keto agjensi.
00:58
And I would like to explain to you
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Une do te doja t'ju shpjegoj
00:59
not only why it's time to change this,
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jo vetem se pse eshte koha ta ndryshojme kete,
01:01
but also how we can do it.
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por edhe sesi mund ta bejme kete.
01:04
So let me tell you a little bit
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Keshtu qe me lejoni t'ju tregoj pak
01:06
about what rating agencies really do.
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se cfare bejne ne te vertete agjensite vleresuese.
01:10
As you would read a car magazine
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Ashtu sic do te merrnit te lexoni nje reviste per makinat
01:12
before purchasing a new car
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perpara se te bleni nje makine te re,
01:14
or taking a look at a product review
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ose ashtu sic shikoni kritiken e nje produkti
01:16
before deciding which kind of tablet or phone to get,
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perpara se te vendosni se cilen lloj te tabletes apo te telefonit te bleni,
01:20
investors are reading ratings
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investitoret lexojne vleresimet
01:22
before they decide in which kind of product
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perpara se te vendosin se ne cilin lloj produkti
01:25
they are investing their money.
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jane duke investuar parate e tyre.
01:27
A rating can range from a so-called AAA,
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Nje vleresim mund te varioje nga e quajtura AAA,
01:30
which means it's a top-performing product,
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qe do te thote qe eshte nje produkt me super-performance
01:33
and it can go down to the level
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dhe mund te shkoje poshte nivelit
01:36
of the so-called BBB-,
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ne ate te quajturn BBB-,
01:39
which means it's a fairly risky investment.
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qe do te thote qe eshte nje investim shume riskoz.
01:42
Rating agencies are rating companies.
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Agjensite vleresuese jane kompani vleresimi.
01:45
They are rating banks.
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Ato jane banka vleresuese.
01:46
They are rating even financial products
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Ato gjithashtu vleresojne produkte financiare
01:48
like the infamous mortgage-backed securities.
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ashtu si famekeqet asetet e kredive hipotekore.
01:51
But they can also rate countries,
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Por ato gjithashtu mund te vleresojne vende,
01:54
and these ratings are called sovereign ratings,
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dhe keto vleresime quhen vleresime sovrane,
01:56
and I would like to focus in particular
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dhe une do te doja te fokusohesha ne vecanti
01:59
on these sovereign ratings.
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ne keto vleresime sovrane.
02:01
And I can tell, as you're listening to me right now,
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Dhe mund te them se nderkohe qe ju me degjoni,
02:04
you're thinking,
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ju po mendoni,
02:05
so why should I really care about this, right?
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perse duhet ne te vertete te me interesoje kjo?
02:08
Be honest.
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Tregohu i sinqerte.
02:09
Well, ratings affect you.
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Ne te vertete vleresimet ju prekin ju.
02:12
They affect all of us.
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Ata na prekin te gjithe ne.
02:14
If a rating agency rates a country,
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Nese nje agjensi vlereson nje vend.
02:17
it basically assesses and evaluates
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ne thelb ajo nderhyn dhe vlereson
02:20
a country's debt
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borxhet e nje vendi
02:22
and the ability and willingness of a country
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dhe aftesine dhe gadishmerine e nje vendi
02:24
to repay its debt.
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per te ripaguar borxhet e tij.
02:26
So if a country gets downgraded by a rating agency,
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Keshtu qe nese nje vend merr vleresime renese nga nje agjensi vleresuese,
02:29
the country has to pay more
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vendi duhet te paguaj me shume
02:31
in order to borrow money
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ne menyre qe te marre hua para
02:33
on the international markets.
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ne tregjet nderkombetare.
02:35
So it affects you as a citizen and as a taxpayer,
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Keshtu qe te prek ty si qytetar dhe si taksapagues,
02:37
because you and your fellow countrymen
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sepse ti dhe bashkatdhetaret e tu
02:40
have to pony up more in order to borrow.
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duhet te paguani me shume ne menyre qe te merrni borxh.
02:44
But what if a country can't afford to pay more
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Por nese nje vend nuk mund ta perballoje te paguaje me shume
02:46
because it's maybe too expensive?
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sepse ndoshta eshte shume e shtrenjte?
02:49
Well, then the country has less available
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Ne kete rast vendi ka me pak ne dispozicion
02:52
for other services, like roads, schools, healthcare.
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per sherbime te tjera, si rruget, shkollat, kujdesin shendetesor.
02:56
And this is the reason why you should care,
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Dhe kjo eshte arsyeja se pse duhet t'ju interesoje
02:58
because sovereign ratings affect everyone.
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sepse vleresimet sovrane na prekin te gjitheve.
03:01
And that is the reason why I believe
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Dhe kjo eshte arsyeja se pse une besoj
03:03
they should be defined as public goods.
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se ato duhet te vleresohen si te mira publike.
03:06
They should be transparent, accessible,
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Ato duhet te jene transparente, te arritshme,
03:09
and available to everyone at no cost.
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dhe te disponueshme per te gjithe pa asnje kosto.
03:13
But here's the situation:
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Por ja ku eshte situata:
03:15
the rating agency market is dominated
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tregu i agjensive vleresuese eshte i dominuar
03:17
by three players and three players only --
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nga tre lojtare dhe vetem nga tre lojtare--
03:20
Standard & Poor's, Moody's, and Fitch --
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Standard & Poors, Moody's dhe Fitch --
03:23
and we know whenever there is a market concentration,
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dhe ne e dime se kudo ku ka nje perqendrim tregu,
03:26
there is really no competition.
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nuk ka ne te vertete konkurence.
03:28
There is no incentive to improve
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Nuk ka asnje nxitje per te permisuar
03:30
the quality of your product.
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kualitetin e produkteveve te tua.
03:33
And let's face it, the credit rating agencies have contributed,
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Duhet ta pranojme qe agjensite vleresuese te kreditit kane kontribuar,
03:37
putting the global economy on the brink,
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duke e vendosur ekonomine globale ne skaje te rrezikshme,
03:40
and yet they have to change the way they operate.
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dhe akoma s'e kane ndryshuar menyren sesi ato operojne.
03:43
The second point,
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Pika e dyte,
03:45
would you really buy a car
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a do ta blenit nje makine
03:47
just based on the advice of the dealer?
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vetem me keshillen e shitesit?
03:51
Obviously not, right? That would be irresponsible.
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Padyshim jo, apo jo? Kjo do te ishte e papergjegjshme.
03:54
But that's actually what's going on
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Por ne te vertete kjo eshte ajo qe ndodh
03:56
in the rating agency sector every single day.
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ne sektorin e agjensive vleresuese cdo dite.
04:00
The customers of these rating agencies,
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Klientet e ketyre agjensive vleresuese,
04:03
like countries or companies,
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si vendet apo kompanite,
04:06
they are paying for their own ratings,
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po paguajne vete per vleresimet e tyre,
04:08
and obviously this is creating
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dhe kjo ne menyre te qarte po krijon
04:10
a conflict of interest.
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nje konflikt interesash.
04:13
The third point is,
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Pika e trete eshte,
04:15
the rating agencies are not really telling us
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agjensite vleresuese nuk po na tregojne ne te vertete
04:18
how they are coming up with their ratings,
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sesi dalin ata ne keto vleresime,
04:21
but in this day and age,
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por ne kete kohe qe jetojme,
04:23
you can't even sell a candy bar
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nuk mund te shesesh asnje cokollate
04:25
without listing everything that's inside.
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pa listuar gjithcka qe ajo ka brenda.
04:28
But for ratings, a crucial element of our economy,
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Por per vleresimet, nje element vendimtar i ekonomise sone,
04:31
we really do not know
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ne ne te vertete nuk e dime
04:33
what all the different ingredients are.
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se cilet jane te gjithe perberesit e ndryshem.
04:36
We are allowing the rating agencies
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Ne po lejojme agjensite vleresuese
04:37
to be intransparent about their work,
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te mos jene transparente per punen e tyre,
04:40
and we need to change this.
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dhe ne duhet ta ndryshojme kete gje.
04:42
I think there is no doubt that the sector
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Une mendoj se nuk ka asnje dyshim se sektori
04:45
needs a complete overhaul,
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ka nevoje per nje riparim kapital
04:46
not just a trimming at the margins.
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jo vetem te nje kufizim te kufijve.
04:49
I think it's time for a bold move.
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Une mendoj se eshte koha per nje levizje te guximshme.
04:51
I think it's time to upgrade the system.
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Une mendoj se eshte koha te permisojme sistemin.
04:54
And this is why we at the Bertelsmann Foundation
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Per kete arsye ne Fondacionin Bertelsmann
04:57
have invested a lot of time and effort
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kemi investuar shume kohe dhe perpjekje
05:00
thinking about an alternative for the sector.
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duke menduar per nje alternative per sektorin.
05:03
And we have developed the first model
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Dhe kemi zhvilluar modelin e pare
05:06
for a nonprofit rating agency for sovereign risk,
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per nje agjensi vleresuese jofitimprurese per vendet riskoze,
05:11
and we call it by its acronym, INCRA.
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dhe e quajme ate me akronimet e tij, INCRA.
05:16
INCRA would make a difference
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INCRA do te beje nje ndryshim
05:17
to the current system
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ne sistemin aktual
05:19
by adding another nonprofit player to the mix.
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duke shtuar nje lojtar tjeter jofitimprures ne kete miks.
05:24
It would be based on a nonprofit model
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Do te bazohet ne nje model jofititmprures
05:27
that would be based on a sustainable endowment.
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qe do te bazohet ne nje ndihme te qendrueshme.
05:31
The endowment would create income
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Kjo ndihme do te krijoje te ardhura
05:33
that would allow us to run the operation,
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qe do te na lejojne te drejtojme operacionin.
05:35
to run the rating agency,
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per te vene ne funksionim agjensine vleresuese,
05:37
and it would also allow us
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dhe do te na lejoje ne
05:39
to make our ratings publicly available.
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te publikojme vleresimet tona.
05:43
But this is not enough to make a difference, right?
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Por kjo nuk eshte mjaftueshem per te krijuar ndryshim, apo jo?
05:45
INCRA would also be based on
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INCRA gjithashtu do te bazohet
05:47
a very, very clear governance structure
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ne nje strukture qeverisese shume shume te qarte
05:50
that would avoid any conflict of interest,
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qe do te shmange cdo konflikt interesi,
05:53
and it would include many stakeholders from society.
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dhe do te perfshije shume aksionere nga shoqeria.
05:58
INCRA would not only be a European
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INCRA nuk do te jete nje agjensi
06:00
or an American rating agency,
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vetem europiane apo amerikane,
06:02
it would be a truly international one,
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ajo do te jete ne te vertete nderkombetare,
06:05
in which, in particular, the emerging economies
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ne te cilen, ekonomite ne rritje ne vecanti,
06:08
would have an equal interest, voice and representation.
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do te kene nje interes, ze dhe prezantim te barabarte.
06:13
The second big difference that INCRA would make is
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Ndryshimi i dyte i madh qe do te bej INCRA
06:16
that would it base its sovereign risk assessment
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do te jete ai i bazuar ne vlersimin e riskut per vendet
06:19
on a broader set of indicators.
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ne nje baze treguesish me te gjere.
06:22
Think about it that way.
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Mendo ne kete menyre.
06:24
If we conduct a sovereign rating,
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Nese ne realizojme nje vleresim sovran
06:26
we basically take a look at
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ne thelb ne shohim
06:27
the economic soil of a country,
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ne token ekonomike te nje vendi,
06:30
its macroeconomic fundamentals.
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ne bazat makroekonomike.
06:33
But we also have to ask the question,
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Por ne gjithashtu duhet te bejme pyetjen,
06:35
who is cultivating the economic soil
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cili po e kultivon token ekonomike
06:38
of a country, right?
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te nje vendi, apo jo?
06:40
Well, a country has many gardeners,
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Ne te vertete nje vend ka shume kopshtare,
06:42
and one of them is the government,
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dhe njeri prej tyre eshte qeveria,
06:44
so we have to ask the question,
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keshtu qe duhet te bejme pyetjen,
06:46
how is a country governed?
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se si qeveriset nje vend.
06:47
How is it managed?
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Si manaxhohet ai?
06:49
And this is the reason why we have developed
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Kjo eshte arsyeja se pse kemi zhvilluar
06:51
what we call forward-looking indicators.
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ato qe ne i quajme treguesit progresiv.
06:54
These are indicators that give you
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Keto jane indikatore qe te japin ty
06:56
a much better read about
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nje te lexuar me te mire
06:57
the socioeconomic development of a country.
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te zhvillimit ekonomiko-social te nje vendi.
07:01
I hope you would agree it's important for you to know
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Shpresoj qe ju te jeni dakort se eshte e rendesishme qe te dini nese
07:03
if your government is willing to invest in renewable energy and education.
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qeveria juaj eshte e gatshme te investoje ne energjine e rinovueshme dhe edukimin.
07:11
It's important for you to know
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Eshte e rendesishme per ju te dini
07:12
if the government of your country
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nese qeveria e vendit tuaj
07:14
is able to manage a crisis,
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eshte e gatshme te manaxhoje nje krize,
07:16
if the government is finally able to implement
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nese qeveria eshte me ne fund e afte te implementoje
07:19
the reforms that it's promised.
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reformat qe ka premtuar.
07:23
For example, if INCRA would rate
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Per shembull, nese INCRA do te mund te vleresonte
07:25
South Africa right now,
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Afriken e Jugut ne kete moment,
07:27
of course we would take a very, very close look
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sigurisht qe ne do te shikonim me shume kujdes
07:30
at the youth unemployment of the country,
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papunesine e te rinjve ne vend,
07:33
the highest in the world.
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me e larta ne bote.
07:35
If over 70 percent of a country's population
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Nese mbi 70% e popullsise se vendit
07:38
under the age of 35 is unemployed,
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nen moshen 35 vjec eshte e papunesuar,
07:42
of course this has a huge impact on the economy
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sigurisht qe kjo ka nje impakt shume te madh ne ekonomi
07:45
today and even more so in the future.
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sot dhe akoma edhe me shume ne te ardhmen.
07:49
Well, our friends at Moody's,
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Miqte tane tek Moody,
07:52
Standard & Poor's, and Fitch will tell us
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Standart &Poor's dhe Fitch do te na tregojne
07:54
we would take this into account as well.
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se duhet gjithashtu ta marrim parasysh kete.
07:57
But guess what? We do not know
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Por e dini cfare? Ne nuk e dime
07:59
exactly how they will take this into account.
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ekzaktesisht sesi ata do e marrin kete parasysh.
08:02
And this leads me to the third big difference
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Dhe kjo me drejton ne ndryshimin e trete te madh
08:04
that INCRA would make.
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qe INCRA do te bente.
08:06
INCRA would not only release its ratings
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INCRA jo vetem do t'i publikonte vleresimet e saj
08:09
but it would also release its indicators
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por gjithashtu do te publikonte treguesit e saj
08:12
and methodology.
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dhe metodologjine.
08:14
So in contrast to the current system,
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Keshtu qe ne kontrast me sistemin aktual
08:16
INCRA would be fully transparent.
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INCRA do te ishte plotesisht transparente.
08:20
So in a nutshell,
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Keshtu ne thelb,
08:21
INCRA would offer an alternative
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INCRA do t'i ofronte nje alternative
08:24
to the current system of the big three rating agencies
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sistemit aktual te tre agjensive vleresuese me te medha
08:27
by adding a new, nonprofit player to the mix
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duke shtuar nje lojtar te ri jofitimprures ne kete miks
08:31
that would increase the competition,
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qe do te rriste konkurencen,
08:33
it would increase the transparency of the sector,
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do te rriste transparencen e sektorit,
08:36
and it would also increase the quality.
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dhe gjithashtu do te rriste kualitetin.
08:39
I can tell that sovereign ratings
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Mund tju them se vleresimet sovrane
08:41
may still look to you like this very small piece
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mund t'ju duken akoma si nje pjese shume e vogel
08:44
of this very complex global financial world,
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e kesaj bote financiare shume komplekse,
08:48
but I tell you it's a very important one,
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por mund tju them se eshte nje bote shume e rendesishme,
08:51
and a very important one to fix,
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dhe eshte shume e rendesishme qe te rregullohet,
08:53
because sovereign ratings affect all of us,
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sepse vleresimet sovrane na prekin te gjitheve ne,
08:56
and they should be addressed and should be defined
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dhe ato duhet te adresohen dhe duhet te percaktohen
09:00
as public goods.
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si te mira publike.
09:01
And this is why we are testing our model right now,
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Dhe ja pse ne po e testojme modelin tone pikerisht tani,
09:04
and why we are trying to find out if it can
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dhe perse ne po perpiqemi te zbulojme nese mundemi
09:07
bring together a group of able and willing actors
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te sjellim sebashku nje grup lojtaresh te afte dhe qe deshirojne
09:10
to bring INCRA to life.
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te sjellin INCRA ne jete.
09:13
I truly believe building up INCRA
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Une me te vertete besoj se ndertimi i INCRA
09:16
is in everyone's interest,
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eshte ne interesin e gjithsecilit,
09:18
and that we have the unique opportunity right now
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dhe se ne kemi mundesine unike pikerisht tani
09:22
to turn INCRA into a cornerstone
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te kthejme INCRA ne nje gur themeli
09:24
of a new, more inclusive financial system.
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te nje sistemi financiar me te ri dhe gjitheperfshires.
09:29
Because for way too long,
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Sepse per nje kohe shume te gjate,
09:31
we have left the big financial players on their own.
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ne i kemi lene lojtaret financiar me vete,
09:35
It's time to give them some company.
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Eshte koha ti bejme atyre pak shoqeri.
09:38
Thank you.
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Ju falemnderit.
09:40
(Applause)
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(Duartrokitje)
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