Annette Heuser: The 3 agencies with the power to make or break economies

83,681 views ・ 2014-02-28

TED


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翻译人员: Mandy Zhang 校对人员: Zhiting Chen
00:12
Almost two years ago,
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大约两年前
00:14
I was driving in my car in Germany,
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我在德国开车的时候
00:16
and I turned on the radio.
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打开了收音机
00:19
Europe at the time was in the middle
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当时的欧洲
00:21
of the Euro crisis,
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正处于欧债危机当中
00:22
and all the headlines were about European countries
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所有报纸上的头版头条
00:27
getting downgraded by rating agencies
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都是欧洲国家
00:30
in the United States.
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被美国评级机构降级的消息
00:31
I listened and thought to myself,
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我边听边想
00:34
"What are these rating agencies,
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这些评级机构是做什么的
00:36
and why is everybody so upset about their work?"
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为什么大家都因为他们的工作感到沮丧
00:39
Well, if you were sitting
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其实如果当时
00:41
next to me in the car that day
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你坐在我车里的副驾上
00:43
and would have told me that I would devote
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你肯定会告诉我
00:45
the next years to trying to reform them,
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我将在未来几年中致力于评级机构的改革
00:49
obviously I would have called you crazy.
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当然 我会说那是疯狂的想法
00:53
But guess what's really crazy:
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但你猜真正疯狂的是什么
00:55
the way these rating agencies are run.
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这些评级机构的运作模式
00:58
And I would like to explain to you
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我今天要和你们探讨的不仅是
00:59
not only why it's time to change this,
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为什么我们要在现在进行改革
01:01
but also how we can do it.
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还要讨论怎样进行改革
01:04
So let me tell you a little bit
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先来说说
01:06
about what rating agencies really do.
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评级机构到底都做什么
01:10
As you would read a car magazine
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你一般会先看看汽车杂志
01:12
before purchasing a new car
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再去买新车
01:14
or taking a look at a product review
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或者是先浏览产品评价
01:16
before deciding which kind of tablet or phone to get,
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再决定到底买哪种平板电脑或手机
01:20
investors are reading ratings
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投资者们则是先看评级
01:22
before they decide in which kind of product
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再决定
01:25
they are investing their money.
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把钱投向哪种产品
01:27
A rating can range from a so-called AAA,
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评级范围包括
01:30
which means it's a top-performing product,
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从最顶尖的AAA
01:33
and it can go down to the level
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到最差的垫底级别
01:36
of the so-called BBB-,
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也就是BBB-
01:39
which means it's a fairly risky investment.
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也就是说这是一项非常冒险的投资
01:42
Rating agencies are rating companies.
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评级机构的评级对象包括
01:45
They are rating banks.
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公司、银行
01:46
They are rating even financial products
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甚至是金融产品
01:48
like the infamous mortgage-backed securities.
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比如说名声不怎么好的按揭证券
01:51
But they can also rate countries,
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但评级对象还包括国家
01:54
and these ratings are called sovereign ratings,
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这种评级叫做主权信用评级
01:56
and I would like to focus in particular
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今天我就想主要讲一讲
01:59
on these sovereign ratings.
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这些主权信用评级
02:01
And I can tell, as you're listening to me right now,
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我敢说,在座的各位听众
02:04
you're thinking,
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肯定有人在想
02:05
so why should I really care about this, right?
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主权信用评级关我什么事?
02:08
Be honest.
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肯定有人在这么想
02:09
Well, ratings affect you.
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其实 主权信用评级对你有影响
02:12
They affect all of us.
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对我们所有人都有影响
02:14
If a rating agency rates a country,
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一家评级机构对国家进行评级
02:17
it basically assesses and evaluates
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主要是评判
02:20
a country's debt
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一个国家的债务状况
02:22
and the ability and willingness of a country
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及其履行偿债责任的
02:24
to repay its debt.
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信用意愿与信用能力
02:26
So if a country gets downgraded by a rating agency,
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所以如果某国主权信用评级下降
02:29
the country has to pay more
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那么这个国家
02:31
in order to borrow money
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在国际市场借债
02:33
on the international markets.
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则需支出更多成本
02:35
So it affects you as a citizen and as a taxpayer,
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所以作为公民和纳税人的你当然受到影响
02:37
because you and your fellow countrymen
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因为你和你的同胞们不得不付出
02:40
have to pony up more in order to borrow.
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更高昂的贷款利息支出
02:44
But what if a country can't afford to pay more
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但如果一个国家负担不起
02:46
because it's maybe too expensive?
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太过高昂的借贷成本怎么办
02:49
Well, then the country has less available
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那么这个国家只能削减服务
02:52
for other services, like roads, schools, healthcare.
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比如道路、学校、医疗
02:56
And this is the reason why you should care,
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所以你必须要关注这个问题
02:58
because sovereign ratings affect everyone.
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因为主权信用评级影响每一个人
03:01
And that is the reason why I believe
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这正因如此,我认为
03:03
they should be defined as public goods.
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应将其定义为公共财产
03:06
They should be transparent, accessible,
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透明的、可获取的
03:09
and available to everyone at no cost.
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免费面向所有人
03:13
But here's the situation:
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但现在的情况是
03:15
the rating agency market is dominated
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评级机构市场
03:17
by three players and three players only --
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被三家机构垄断
03:20
Standard & Poor's, Moody's, and Fitch --
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标普、穆迪和惠誉
03:23
and we know whenever there is a market concentration,
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众所周知,当市场集中度走高
03:26
there is really no competition.
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就不会有竞争
03:28
There is no incentive to improve
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从而也就不会有诱因
03:30
the quality of your product.
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鼓励大家提高产品质量
03:33
And let's face it, the credit rating agencies have contributed,
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我们只能面对现实
03:37
putting the global economy on the brink,
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信用评级机构把全球经济推向边缘
03:40
and yet they have to change the way they operate.
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然而他们必须要改变其运作方式
03:43
The second point,
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第二点我要说的是
03:45
would you really buy a car
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你买车的时候
03:47
just based on the advice of the dealer?
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难道是经销商说了算吗
03:51
Obviously not, right? That would be irresponsible.
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明显不是。那是不负责任的做法
03:54
But that's actually what's going on
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但事实上现在就是这样
03:56
in the rating agency sector every single day.
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评级行业每天都是如此
04:00
The customers of these rating agencies,
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这些评级机构的客户
04:03
like countries or companies,
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比如说国家 或公司
04:06
they are paying for their own ratings,
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他们付费从而获得评级
04:08
and obviously this is creating
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很明显
04:10
a conflict of interest.
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这其中存在利益冲突
04:13
The third point is,
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我要讲的第三点是
04:15
the rating agencies are not really telling us
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评级机构并没有向我们展示
04:18
how they are coming up with their ratings,
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他们评级的方法和过程
04:21
but in this day and age,
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但在如今这个年代
04:23
you can't even sell a candy bar
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你如果不清清楚楚列出其成分
04:25
without listing everything that's inside.
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连一块糖都别想卖出去
04:28
But for ratings, a crucial element of our economy,
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但就评级来讲
04:31
we really do not know
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经济中如此重要的一个元素
04:33
what all the different ingredients are.
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我们并不知道其工作方法过程
04:36
We are allowing the rating agencies
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我们允许评级机构
04:37
to be intransparent about their work,
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工作的不透明性
04:40
and we need to change this.
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我们现在需要改变
04:42
I think there is no doubt that the sector
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毫无疑问,我认为
04:45
needs a complete overhaul,
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评级领域需要彻底改革
04:46
not just a trimming at the margins.
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绝不仅仅是小打小闹
04:49
I think it's time for a bold move.
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是时候采取大动作了
04:51
I think it's time to upgrade the system.
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是时候进行改善升级了
04:54
And this is why we at the Bertelsmann Foundation
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正因如此,贝塔斯曼基金会
04:57
have invested a lot of time and effort
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投入大量时间和精力
05:00
thinking about an alternative for the sector.
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探索如何对评级行业进行改革
05:03
And we have developed the first model
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我们已经建立了一个全新模式
05:06
for a nonprofit rating agency for sovereign risk,
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一个非营利性的主权信用评级机构
05:11
and we call it by its acronym, INCRA.
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其缩写是INCRA
05:16
INCRA would make a difference
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INCRA 将会
05:17
to the current system
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改变现行机制
05:19
by adding another nonprofit player to the mix.
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将非盈利性机构加入现有的组合
05:24
It would be based on a nonprofit model
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INCRA 基于非盈利性模式
05:27
that would be based on a sustainable endowment.
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会有持续不断的款项为其奠定基础
05:31
The endowment would create income
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这些款项将为其运营者们
05:33
that would allow us to run the operation,
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带来收入
05:35
to run the rating agency,
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保证评级机构的运营管理
05:37
and it would also allow us
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同时还能够保证
05:39
to make our ratings publicly available.
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我们提供的评级公开可用
05:43
But this is not enough to make a difference, right?
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但仅凭这些尚且无法实现大转变
05:45
INCRA would also be based on
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INCRA还将基于
05:47
a very, very clear governance structure
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一个十分明确的管理结构
05:50
that would avoid any conflict of interest,
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避免利益冲突
05:53
and it would include many stakeholders from society.
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涵盖社会各界的利益攸关者
05:58
INCRA would not only be a European
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INCRA 将不仅仅是欧洲的
06:00
or an American rating agency,
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或者美国的评级机构
06:02
it would be a truly international one,
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它将切实成为全球性的机构
06:05
in which, in particular, the emerging economies
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尤其是考虑到新兴经济体
06:08
would have an equal interest, voice and representation.
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他们将享有平等的利益、话语权和代表权
06:13
The second big difference that INCRA would make is
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INCRA 要实现的第二大转变是
06:16
that would it base its sovereign risk assessment
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其主权信用风险评判
06:19
on a broader set of indicators.
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将基于一系列更广泛的指标
06:22
Think about it that way.
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想想看
06:24
If we conduct a sovereign rating,
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如果我们进行主权信用评级
06:26
we basically take a look at
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我们基本上是要看
06:27
the economic soil of a country,
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一个国家的经济土壤
06:30
its macroeconomic fundamentals.
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其宏观经济的基本面
06:33
But we also have to ask the question,
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但我们也必须考虑一个问题
06:35
who is cultivating the economic soil
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谁在培育这个国家的经济土壤
06:38
of a country, right?
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是不是?
06:40
Well, a country has many gardeners,
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事实上 一个国家有许多位园艺大师
06:42
and one of them is the government,
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其中之一 便是政府
06:44
so we have to ask the question,
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所以我们又要考虑的问题是
06:46
how is a country governed?
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一个国家是如何管理?
06:47
How is it managed?
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它又是如何运作的?
06:49
And this is the reason why we have developed
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正因如此,我们探索开发了
06:51
what we call forward-looking indicators.
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我们所谓的前瞻性指标
06:54
These are indicators that give you
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这些指标能够
06:56
a much better read about
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为你更好地解读
06:57
the socioeconomic development of a country.
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一个国家的社会经济发展状况
07:01
I hope you would agree it's important for you to know
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我希望你能认同的是,你需要了解
07:03
if your government is willing to invest in renewable energy and education.
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政府是否愿意投资可再生能源和教育
07:11
It's important for you to know
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你需要了解
07:12
if the government of your country
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政府是否
07:14
is able to manage a crisis,
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有能力管理危机
07:16
if the government is finally able to implement
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政府是否最终能够
07:19
the reforms that it's promised.
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推行其承诺过的改革
07:23
For example, if INCRA would rate
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例如,如果现在
07:25
South Africa right now,
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INCRA 要对南非进行主权信用评级
07:27
of course we would take a very, very close look
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我们肯定会密切审视
07:30
at the youth unemployment of the country,
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这个国家的青年失业问题
07:33
the highest in the world.
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全球最严重非其莫属
07:35
If over 70 percent of a country's population
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如果一个国家35岁以下的人口当中
07:38
under the age of 35 is unemployed,
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超过70%处于失业状态
07:42
of course this has a huge impact on the economy
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显然会对经济产生巨大影响
07:45
today and even more so in the future.
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今天如此,将来更甚
07:49
Well, our friends at Moody's,
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于是,穆迪
07:52
Standard & Poor's, and Fitch will tell us
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标普和惠誉的同行会说
07:54
we would take this into account as well.
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我们也会考虑这个因素
07:57
But guess what? We do not know
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但你猜怎么着?我们并不知道
07:59
exactly how they will take this into account.
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他们到底会如何将之列入考虑因素
08:02
And this leads me to the third big difference
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这也把我们引到了
08:04
that INCRA would make.
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INCRA要实现的第三个重大转变
08:06
INCRA would not only release its ratings
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INCRA不仅会公布其评级
08:09
but it would also release its indicators
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还会公布其各项指标
08:12
and methodology.
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以及评级方法
08:14
So in contrast to the current system,
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因此,与现行制度形成鲜明对比
08:16
INCRA would be fully transparent.
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INCRA 将是完全透明的
08:20
So in a nutshell,
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总而言之
08:21
INCRA would offer an alternative
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INCRA 将提供
08:24
to the current system of the big three rating agencies
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除现有的三大评级机构主宰局势的另一种选择
08:27
by adding a new, nonprofit player to the mix
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通过引入全新非盈利性机构的方式
08:31
that would increase the competition,
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这将增加竞争
08:33
it would increase the transparency of the sector,
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提高评级领域透明度
08:36
and it would also increase the quality.
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还会提高评级工作的质量
08:39
I can tell that sovereign ratings
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主权信用评级在你看来
08:41
may still look to you like this very small piece
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可能还是复杂的世界金融系统中
08:44
of this very complex global financial world,
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一个小小的组成部分
08:48
but I tell you it's a very important one,
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但我敢跟你保证
08:51
and a very important one to fix,
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这一改革尤为重要
08:53
because sovereign ratings affect all of us,
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因为主权信用评级影响着所有人
08:56
and they should be addressed and should be defined
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应当将其作为公共财产
09:00
as public goods.
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对待和处理
09:01
And this is why we are testing our model right now,
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所以 现在我们正在试行这一全新模式
09:04
and why we are trying to find out if it can
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我们也在试图探索是否可以召集一组人马
09:07
bring together a group of able and willing actors
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怀揣共同目标,胜任这一工作
09:10
to bring INCRA to life.
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给 INCRA 注入活力
09:13
I truly believe building up INCRA
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我坚信 INCRA 的成立
09:16
is in everyone's interest,
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符合每个人的利益
09:18
and that we have the unique opportunity right now
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现在我们享有绝佳时机
09:22
to turn INCRA into a cornerstone
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将 INCRA 打造成为基石
09:24
of a new, more inclusive financial system.
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奠定一个全新的,更具包容性的金融体系
09:29
Because for way too long,
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因为太久以来
09:31
we have left the big financial players on their own.
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我们对金融巨头的行为不闻不问
09:35
It's time to give them some company.
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是时候参与进来了
09:38
Thank you.
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谢谢
09:40
(Applause)
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(掌声)
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