How to design a library that makes kids want to read | Michael Bierut

466,590 views ・ 2017-06-23

TED


Pre spustenie videa dvakrát kliknite na anglické titulky nižšie.

Translator: Mária Medová Reviewer: Linda Magáthová
00:12
So there's this thing called the law of unintended consequences.
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Vo svete existuje niečo, čo voláme zákon nezamýšlaných dôsledkov.
00:17
I thought it was just like a saying,
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Myslel som si, že to sa len tak hovorí,
00:18
but it actually exists, I guess.
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ale ono to asi naozaj existuje.
00:20
There's, like, academic papers about it.
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Sú o tom napísané aj akademické štúdie.
00:22
And I'm a designer.
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Ja som dizajnér.
00:24
I don't like unintended consequences.
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Nemám rád nezamýšľané dôsledky.
00:27
People hire me because they have consequences that they really intend,
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Ľudia ma najímajú, pretože majú dôsledky, ktoré naozaj zamýšľajú,
00:31
and what they intend is for me to help them achieve those consequences.
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a to, čo zamýšľajú, je, aby som im pomohol dosiahnuť tieto dôsledky.
00:35
So I live in fear of unintended consequences.
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Takže žijem v strachu z nezamýšľaných dôsledkov.
00:38
And so this is a story about consequences intended and unintended.
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Tento príbeh o dôsledkoch zamýšľaných aj nezamýšľaných.
00:43
I got called by an organization called Robin Hood
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Raz mi zavolala organizácia, ktorá sa volá Robin Hood,
00:47
to do a favor for them.
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a požiadali ma o láskavosť.
00:48
Robin Hood is based in New York, a wonderful philanthropic organization
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Robin Hood je v New Yorku a je to skvelá filantropická organizácia,
00:52
that does what it says in the name.
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ktorá robí to, čo hovorí jej názov.
00:53
They take from rich people, give it to poor people.
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Berú od bohatých a dávajú chudobným.
00:56
In this case, what they wanted to benefit was the New York City school system,
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V tomto prípade chceli, aby benefitoval Newyorský školský systém,
01:01
a huge enterprise that educates more than a million students at a time,
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obrovský podnik, ktorý v súčasnosti vzdeláva viac než milión študentov
01:06
and in buildings that are like this one,
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v budovách, ako je táto,
01:09
old buildings, big buildings,
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starých budovách, veľkých budovách,
01:11
drafty buildings, sometimes buildings that are in disrepair,
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v budovách s prievanom, niekedy v rozpadajúcich sa budovách,
01:14
certainly buildings that could use a renovation.
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rozhodne v budovách, ktorým by sa zišla renovácia.
01:16
Robin Hood had this ambition to improve these buildings in some way,
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Robin Hood mal ambíciu vylepšiť tieto budovy,
01:20
but what they realized was
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ale uvedomili si,
01:21
to fix the buildings would be too expensive and impractical.
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že opraviť tieto budovy by bolo príliš drahé a nepraktické.
01:26
So instead they tried to figure out what one room they could go into
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A tak sa miesto toho snažili zistiť, do ktorej jednej miestnosti by mohli vojsť
01:30
in each of these buildings, in as many buildings that they could,
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v každej z týchto budov, v toľkých budovách, ako sa len dá,
01:33
and fix that one room
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a opraviť túto jednu miestnosť tak,
01:36
so that they could improve the lives of the children inside
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aby mohli zlepšiť životy detí,
01:39
as they were studying.
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ktoré tam študujú.
01:40
And what they came up with was the school library,
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Prišli na to, že to bude školská knižnica
01:42
and they came up with this idea called the Library Initiative.
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a prišli s nápadom, ktorý nazvali Library Initiative.
01:45
All the students have to pass through the library.
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Všetci študenti prejdú knižnicou.
01:48
That's where the books are.
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Je to miesto, kde sú knihy.
01:49
That's where the heart and soul of the school is.
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Miesto, kde je srdce a duša školy.
01:52
So let's fix these libraries.
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Tak poďme opraviť knižnice.
01:53
So they did this wonderful thing where they brought in
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A tak urobili niečo skvelé.
Priviedli najprv 10, potom 20, a potom viac architektov
01:56
first 10, then 20, then more architects,
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01:59
each one of whom was assigned a library to rethink what a library was.
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a každému priradili jednu z knižníc, aby premysleli, čo vlastne knižnica je.
02:02
They trained special librarians.
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Vyškolili špeciálnych knihovníkov.
02:04
So they started this mighty enterprise
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Začali tak ohromný podnik
02:07
to reform public schools by improving these libraries.
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reformovania štátnych škôl tým, že tieto knižnice vylepšili.
02:10
Then they called me up and they said, "Could you make a little contribution?"
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Potom ma zavolali a povedali, „Prispel by si trochu?“
02:13
I said, "Sure, what do you want me to do?"
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Povedal som, „Jasné, čo mám urobiť?“
02:15
And they said, "Well, we want you to be the graphic designer
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Oni povedali, „Nuž, chceme, aby si bol grafický dizajnér,
02:18
in charge of the whole thing."
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budeš mať všetko na starosti.“
02:20
And so I thought, I know what that means. That means I get to design a logo.
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Myslel som si, že viem, čo to znamená – navrhnem logo.
02:23
I know how to design that. I design logos.
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Viem, ako to urobiť. Logá dizajnujem.
02:25
That's what people come to me for.
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Preto za mnou ľudia chodia.
02:27
So OK, let's design a logo for this thing.
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Dobre, vyrobím logo.
02:29
Easy to do, actually, compared with architecture
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Je to ľahké, v porovnaní s architektúrou
02:31
and being a librarian.
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a knihovníkom.
02:33
Just do a logo, make a contribution, and then you're out,
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Proste urobiť logo, trochu prispieť a som z toho vonku
02:35
and you feel really good about yourself.
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a budem sa cítiť super.
02:37
And I'm a great guy and I like to feel good about myself when I do these favors.
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Som skvelý chlap a rád sa cítim dobre, keď robím takéto láskavosti.
02:41
So I thought, let's overdeliver.
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Pomyslel som si, dám im viac.
02:43
I'm going to give you three logos, all based on this one idea.
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Dám vám tri logá založené na tom istom nápade.
02:46
So you have three options, pick any of the three.
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Budete mať 3 možnosti, môžete si vybrať hociktorú.
02:48
They're all great, I said.
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Všetky sú skvelé, povedal som.
02:49
So the basic idea was these would be new school libraries
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Princípom bolo, že by to boli nové školské knižnice
02:53
for New York schools,
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pre newyorské školy,
02:54
and so the idea is that it's a new thing, a new idea that needs a new name.
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a teda, že je to niečo nové, nová myšlienka potrebuje nové meno.
02:58
What I wanted to do was dispel the idea that these were musty old libraries,
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Chcel som zahnať predstavu, že to sú zatuchnuté staré knižnice,
03:03
the kind of places that everyone is bored with,
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miesta, ktoré všetkých nudia,
03:07
you know, not your grandparents' library.
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viete, knižnice starých rodičov.
03:09
Don't worry about that at all.
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Toho sa vôbec nebojte.
03:10
This is going to this new, exciting thing,
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Bude to niečo nové, vzrušujúce,
03:12
not a boring library.
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nie nudné knižnice.
03:14
So option number one:
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Možnosť číslo jeden:
03:15
so instead of thinking of it as a library,
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miesto považovania to za knižnicu,
03:17
think of it as a place where it is like: do talk, do make loud noises.
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považujme to za miesto, kde sa rozpráva, kde je hlučno.
03:22
Right? So no shushing, it's like a shush-free zone.
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Však? Žiadne „buď ticho“, je to zóna bez „buď ticho“.
03:26
We're going to call it the Reading Room.
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Budeme to volať Izba na čítanie.
03:28
That was option number one. OK, option number two.
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To je možnosť číslo jeden. OK, možnosť číslo dva.
03:31
Option number two was, wait for it,
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Možnosť číslo dva bola, počkajte si,
03:35
OWL.
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OWL (sova).
03:36
I'll meet you at OWL.
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Stretneme sa v OWL.
03:37
I'm getting my book from the OWL. Meet you after school down at OWL.
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Beriem si knihy z OWL. Po škole sa stretneme v OWL.
03:41
I like that, right? Now, what does OWL stand for?
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To sa mi páči, však? Čo OWL znamená?
03:43
Well, it could be One World Library,
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Nuž, mohlo by to byť One World Library,
03:45
or it could be Open. Wonder. Learn.
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alebo Open. Wonder. Learn.
03:47
Or it could be -- and I figure librarians could figure out other things it could be
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Alebo – knihovníci môžu prísť na veľa ďalších názvov,
03:52
because they know about words.
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pretože vedia o slovách veľa.
03:53
So other things, right?
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Takže iné veci, však?
03:55
And then look at this. It's like the eye of the owl.
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Pozrite sa na toto. Vyzerá to ako oko sovy.
03:57
This is irresistible in my opinion.
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Podľa mňa sa tomu nedá odolať.
03:59
But there's even another idea.
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Ale mám ešte iný nápad.
04:00
Option number three.
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Možnosť číslo tri.
04:02
Option number three was based actually on language.
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Možnosť číslo tri je vlastne založená na jazyku.
04:04
It's the idea that "read" is the past tense of "read,"
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Na tom že „read“ (čítať) je v minulom čase „read“,
čo sa hláskuje rovnako, ale znie ako red (červený).
04:08
and they're both spelled the same way.
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04:09
So why don't we call this place The Red Zone?
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Tak prečo to nevolať The Red Zone (červená zóna).
04:12
I'll meet you at the Red Zone.
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Stretneme sa v The Red Zone.
04:14
Are you Red? Get Red.
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Si Red? (červený/sčítaný) Buď Red.
04:17
I'm well Red.
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Som veľmi Red.
04:18
(Laughter)
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(smiech)
04:20
I really loved this idea,
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Miloval som tento nápad,
04:21
and I somehow was not focused on the idea
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ale nejako som sa nezameral na to,
04:23
that librarians as a class are sort of interested in spelling and I don't know.
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že knihovníci sa zaujímajú o správne hláskovanie, či čo ja viem.
04:29
(Laughter)
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(smiech)
04:31
But sometimes cleverness is more important than spelling,
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Ale občas je šikovnosť dôležitejšia než hláskovanie
04:35
and I thought this would be one of those instances.
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a myslel som si, že to bude jeden z tých prípadov.
04:37
So usually when I make these presentations
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Väčšinou, keď mám prezentáciu,
04:39
I say there's just one question and the question should be,
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hovorím, že existuje iba jedna otázka, a tou je,
04:42
"How can I thank you, Mike?"
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„Ako ti mám poďakovať, Mike?“
04:43
But in this case, the question was more like,
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Ale v tomto prípade otázka bola skôr:
04:46
"Um, are you kidding?"
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„Hm, žartuješ?“
04:49
Because, they said,
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Pretože, povedali,
04:50
the premise of all this work
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predpoklad tohto celého
04:52
was that kids were bored with old libraries, musty old libraries.
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bolo to, že deti sú znudené starými, stuchnutými knižnicami.
04:56
They were tired of them.
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Sú z nich unavené.
04:57
And instead, they said, these kids have never really seen a library.
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Ale naopak, povedali, tieto deti nikdy knižnicu nevideli.
05:00
The school libraries in these schools
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Školské knižnice v týchto školách
05:02
are really so dilapidated, if they're there at all,
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sú tak schátrané, ak tam vôbec sú,
05:06
that they haven't bored anyone.
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že nikoho nikdy nenudili.
05:08
They haven't even been there to bore anyone at all.
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Oni tam vôbec neboli, aby niekoho nudili.
05:11
So the idea was, just forget about giving it a new name.
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Takže myšlienkou bolo nedávať im nové meno.
05:14
Just call it, one last try, a library.
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Proste ich budeme volať, na posledný pokus, knižnice.
05:18
Right? OK.
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Dobre? OK.
05:19
So I thought, OK, give it a little oomph?
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Pomyslel som si, OK, čo tak dať tomu malý šmrnc?
05:22
Exclamation point?
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Výkričník?
05:24
Then -- this is because I'm clever --
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Potom, pretože som šikovný,
05:26
move that into the "i,"
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posunúť ho namiesto „i“,
05:28
make it red,
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urobme ho červeným,
05:29
and there you have it, the Library Initiative.
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a je to, Library Initiative (Iniciatíva knižníc).
05:32
So I thought, mission accomplished, there's your logo.
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Pomyslel som si, misia splnená, tu je vaše logo.
05:34
So what's interesting about this logo, an unintended consequence,
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Takže zaujímavé na tomto logu, nezamýšľanom dôsledku,
05:37
was that it turned out that they didn't really even need my design
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bolo to, že sa ukázalo, že oni vôbec nepotrebovali môj dizajn,
05:40
because you could type it any font, you could write it by hand,
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pretože toto môžte napísať hocijakým písmom, či ručne
05:43
and when they started sending emails around,
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a keď začali posielať e-maily,
05:46
they just would use Shift and 1,
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jednoducho použili Shift a 1
05:47
they'd get their own logo just right out of the thing.
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a urobili by z toho ich vlastné logo.
05:50
And I thought, well, that's fine.
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Pomyslel som si, OK, to je fajn.
05:51
Feel free to use that logo.
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Kľudne ho použite.
05:53
And then I embarked on the real rollout of this thing --
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A potom som začal pracovať na skutočnej úlohe,
05:56
working with every one of the architects
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spolupráci s architektami,
05:58
to put this logo on the front door of their own library. Right?
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aby sme ho dali na vstupné dvere ich knižnice.
06:02
So here's the big rollout.
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Toto je tá skutočná úloha.
06:03
Basically I'd work with different architects.
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V podstate som pracoval s rôznymi architektmi.
06:05
First Robin Hood was my client. Now these architects were my client.
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Najprv bol Robin Hood mojím klientom. Teraz ním boli architekti.
06:09
I'd say, "Here's your logo. Put it on the door."
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Povedal som, „Tu je logo. Daj ho na dvere.“
06:11
"Here's your logo. Put it on both doors."
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„Tu je logo. Daj ho na oboje dvere.“
06:13
"Here's your logo. Put it off to the side."
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„Tu je logo. Daj ho viac na stranu.“
06:15
"Here's your logo repeated all over to the top."
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„Tu je logo viackrát navrchu.“
06:17
So everything was going swimmingly.
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Všetko išlo jednoducho.
06:19
I just was saying, "Here's your logo. Here's your logo."
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Hovoril som len, „Tu je logo. Tu je logo.“
Potom mi zavolal jeden z architektov,
06:22
Then I got a call from one of the architects,
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06:24
a guy named Richard Lewis, and he says, "I've got a problem.
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chlapík menom Richard Lewis, a povedal, „Mám problém.
06:27
You're the graphics guy. Can you solve it?"
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Ty si grafik. Môžeš ho vyriešiť?“
06:29
And I said, OK, sure."
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Povedal som, „OK, iste.“
06:30
And he said, "The problem is that there's a space
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On povedal, „Problém je, že medzi policami
06:32
between the shelf and the ceiling."
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a stropom je priestor.“
06:34
So that sounds like an architectural issue to me,
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To mi znelo ako architektonický problém,
06:37
not a graphic design issue, so I'm, "Go on."
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nie dizajnérsky, tak som povedal, „Pokračuj.“
06:39
And Richard says, "Well, the top shelf has to be low enough
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Richard povedal, „Nuž, vrchná polica musí byť taká nízka,
06:42
for the kid to reach it,
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aby na ňu deti dočiahli,
06:44
but I'm in a big old building, and the ceilings are really high,
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ale ja som vo veľkej starej budove s vysokým stropom,
06:47
so actually I've got all this space up there
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takže mám celý tento priestor
06:49
and I need something like a mural."
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a potrebujem nástennú maľbu.“
06:51
And I'm like, "Whoa, you know, I'm a logo designer.
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Ja mu hovorím, „Hej, vieš, ja dizajnujem logá.
06:54
I'm not Diego Rivera or something.
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Nie som Diego Rivera.
06:56
I'm not a muralist."
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Nerobím nástenné maľby.“
06:57
And so he said, "But can't you think of anything?"
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On sa spýtal, „Ale nemôžeš niečo vymyslieť?“
07:00
So I said, "OK, what if we just took pictures of the kids in the school
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Tak mu hovorím, „OK, čo ak by sme odfotili deti v škole
07:05
and just put them around the top of the thing,
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a zavesili tie fotky tam hore,
07:08
and maybe that could work."
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to by možno pomohlo.“
07:09
And my wife is a photographer,
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Moja žena je fotografka,
07:11
and I said, "Dorothy, there's no budget,
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hovorím jej, „Dorothy, nemáme rozpočet,
07:13
can you come to this school in east New York, take these pictures?"
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môžeš urobiť tieto fotky v tejto škole vo východnom New Yorku?“
07:16
And she did,
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Ona ich pofotila
07:17
and if you go in Richard's library,
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a ak pôjdete do Richardovej knižnice,
07:19
which is one of the first that opened,
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jednej z prvých, ktoré otvorili,
07:21
it has this glorious frieze of, like, the heroes of the school,
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uvidíte tento krásny vlys akoby hrdinov tejto školy,
07:24
oversized, looking down
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obrovských, ako sa pozerajú dole
07:26
into the little dollhouse of the real library, right?
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na túto knižnicu.
07:29
And the kids were great, hand-selected by the principals
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Tie deti boli skvelé, vybrali ich riaditelia
07:32
and the librarian.
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a knihovník.
07:34
It just kind of created this heroic atmosphere in this library,
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Vytvorilo to heroickú atmosféru v tejto knižnici,
07:37
this very dignified setting below and the joy of the children above.
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toto dôstojné prostredie dole a radosť detí navrchu.
07:40
So naturally all the other librarians in the other schools see this
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Prirodzene, uvideli to všetci ostatní knihovníci z ostatných škôl
07:45
and they said, well, we want murals too.
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a povedali, my chceme také maľby tiež.
07:47
And I'm like, OK.
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Tak hovorím, OK.
07:48
So then I think, well, it can't be the same mural every time,
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Potom som si pomyslel, nemôže to byť vždy tá istá maľba,
07:51
so Dorothy did another one, and then she did another one,
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preto Dorothy urobila ďalšiu a potom ešte inú,
07:54
but then we needed more help,
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ale potom sme potrebovali pomoc,
07:56
so I called an illustrator I knew named Lynn Pauley,
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tak som zavolal ilustrátora Lynna Pauleyho, ktorého poznám.
07:59
and Lynn did these beautiful paintings of the kids.
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Lynn urobil tieto krásne maľby detí.
08:02
Then I called a guy named Charles Wilkin at a place called Automatic Design.
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Potom som zavolal Charlesa Wilkina z Automatic Design.
08:06
He did these amazing collages.
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On urobil tieto úžasné koláže.
08:08
We had Rafael Esquer
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Rafael Esquer
08:11
do these great silhouettes.
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vytvoril tieto skvelé siluety.
08:13
He would work with the kids, asking for words,
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Pracoval s deťmi, pýtal sa ich na slová
08:15
and then based on those prompts,
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a na základe toho
08:16
come up with this little, delirious kind of constellation
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prišiel s touto trochu bláznivou konšteláciou
08:19
of silhouettes of things that are in books.
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postáv a vecí z kníh.
08:21
Peter Arkle interviewed the kids
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Peter Arkle sa s deťmi rozprával,
08:23
and had them talk about their favorite books
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nechal ich rozprávať o ich obľúbených knihách
08:25
and he put their testimony as a frieze up there.
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a ich svedectvá umiestnil tam hore.
08:27
Stefan Sagmeister worked with Yuko Shimizu
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Stefan Sagmeister pracoval s Yuko Shimizu
08:29
and they did this amazing manga-style statement,
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a spolu urobili krásne prehlásenie v manga štýle,
08:32
"Everyone who is honest is interesting,"
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„Každý, kto je úprimný, je zaujímavý,“
08:34
that goes all the way around.
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ktoré sa vinie dokola.
08:36
Christoph Niemann, brilliant illustrator,
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Christoph Niemann, skvelý ilustrátor,
08:38
did a whole series of things
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urobil celú sériu,
08:40
where he embedded books into the faces and characters
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kde vložil knihy do tvárí a postáv,
08:43
and images and places that you find in the books.
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obrázkov a miest, ktoré nájdete v knihách.
08:46
And then even Maira Kalman
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Dokonca aj Maira Kalman
08:48
did this amazing cryptic installation of objects and words
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urobila skvelú kryptickú inštaláciu predmetov a slov,
08:52
that kind of go all around and will fascinate students
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ktoré sú kolom dokola a budú inšpirovať študentov
08:55
for as long as it's up there.
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tak dlho, ako tam hore budú.
08:57
So this was really satisfying,
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Bolo to veľmi uspokojujúce,
08:58
and basically my role here was reading a series of dimensions to these artists,
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pričom mojou úlohou bolo prečítať týmto umelcom rozmery
09:04
and I would say,
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a povedať:
09:06
"Three feet by 15 feet, whatever you want.
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„90 centimetrov na 4,5 metra, čo len chceš.
09:08
Let me know if you have any problem with that."
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Daj mi vedieť, ak s tým máš nejaký problém.“
09:11
And they would go and install these. It just was the greatest thing.
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Oni išli a urobili to. Bola to ohromná vec.
09:14
But the greatest thing, actually, was --
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Ale tá najohromnejšia vec:
09:16
Every once in a while,
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Občas som poštou
09:17
I'd get, like, an invitation in the mail made of construction paper,
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dostal pozvánku vyrobenú zo stavebného papiera,
09:21
and it would say, "You are invited to the opening of our new library."
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na ktorej stálo, „Pozývame vás na otvorenie našej novej knižnice.“
09:24
So you'd go to the library, say, you'd go to PS10,
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Tak som išiel do tej knižnice, povedzme do PS10,
09:26
and you'd go inside.
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vošiel som dovnútra.
09:28
There'd be balloons, there'd be a student ambassador,
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Boli tam balóny, bol tam študentský ambasádor,
09:30
there'd be speeches that were read,
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boli tam príhovory,
09:33
poetry that was written specifically for the opening,
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poézia napísaná špeciálne pre toto otvorenie,
09:36
dignitaries would present people with certificates,
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hodnostári odovzdali ľuďom certifikáty
09:38
and the whole thing was just a delirious, fun party.
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a táto celá vec bola jedna bláznivá oslava.
09:41
So I loved going to these things.
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Zbožňoval som tam chodiť.
09:43
I would stand there dressed like this, obviously not belonging,
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Stál som tam oblečený takto, očividne som nezapadal
09:46
and someone would say, "What are you doing here, mister?"
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a niekto povedal, „Pane, čo tu robíte?“
09:48
And I'd say, "Well, I'm part of the team that designed this place."
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Povedal som, „Nuž, patrím k tímu, ktorý toto miesto dizajnoval.“
09:52
And they'd said, "You do these shelves?"
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Oni povedali, „Urobili ste tieto police?“
09:54
And I said, "No." "You took the pictures up above."
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Hovorím, „Nie.“ „Urobili ste tie obrázky tam hore.“
09:56
"No."
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„Nie.“
09:57
"Well, what did you do?"
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„Tak čo ste urobili?“
09:58
"You know when you came in? The sign over the door?"
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„Vieš, keď si vošiel...?“
10:01
"The sign that says library?"
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„Ten nápis, ktorý hovorí knižnica?“
10:02
(Laughter)
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10:03
"Yeah, I did that!"
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(smiech)
"Áno, to som urobil!"
10:05
And then they'd sort of go, "OK. Nice work if you can get it."
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A potom povedali niečo také ako, „OK. Dobrá práca.“
10:10
So it was so satisfying going to these little openings
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Takže bolo uspokojujúce chodiť na tieto malé otvorenia,
10:14
despite the fact that I was kind of largely ignored or humiliated,
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napriek tomu, že som bol zväčša ignorovaný alebo ponížený,
10:17
but it was actually fun going to the openings,
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ale bola sranda chodiť na tie otvorenia.
10:20
so I decided that I wanted to get the people in my office
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Preto som sa rozhodol, že chcem dostať ľudí, ktorí na tom pracovali,
10:22
who had worked on these projects, get the illustrators and photographers,
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do mojej kancelárie – ilustrátorov a fotografov
10:26
and I said, why don't we rent a van
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a povedal som, prečo si neprenajať dodávku
10:28
and drive around the five boroughs of New York
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a jazdiť okolo tých 5 štvrtí New Yorku
10:30
and see how many we could hit at one time.
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a uvidíme koľko stihneme na jedenkrát.
10:32
And eventually there were going to be 60 of these libraries,
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Nakoniec to bolo 60 knižníc,
10:35
so we probably got to see maybe half a dozen in one long day.
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takže sme videli asi pol tucta počas jedného dlhého dňa.
10:39
And the best thing of all was meeting these librarians
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A najlepšie na tom bolo stretnúť všetkých knihovníkov,
10:42
who kind of were running these, took possession of these places
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ktorí ich prevádzkovali a prijali ich vlastníctvo
10:45
like their private stage upon which they were invited
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ako ich súkromné javisko, na ktoré boli pozvaní,
10:48
to mesmerize their students and bring the books to life,
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aby očarili svojich študentov a priviedli knihy k životu.
10:52
and it was just this really exciting experience
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Pre nás všetkých to bola veľmi vzrušujúca skúsenosť –
10:54
for all of us to actually see these things in action.
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vidieť tieto veci v akcii.
10:57
So we spent a long day doing this
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Strávili sme týmto jeden dlhý deň
11:00
and we were in the very last library.
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a boli sme v úplne poslednej knižnici.
11:02
It was still winter, because it got dark early,
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Bola zima, pretože sa skoro stmievalo
11:04
and the librarian says,
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a ten knihovníčka povedala:
11:06
"I'm about to close down. So really nice having you here.
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„Idem akurát zatvoriť. Bolo veľmi pekné vás tu mať.
11:08
Hey, wait a second, do you want to see how I turn off the lights?"
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Počkajte, chcete vidieť, ako vypínam svetlá?“
11:12
I'm like, "OK."
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Povedal som, „OK.“
11:13
And she said, "I have this special way that I do it."
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A ona povedala, „Robím to takým špeciálnym spôsobom.“
11:15
And then she showed me.
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A potom mi to ukázala.
11:17
What she did was she turned out every light one by one by one by one,
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Vypínala svetlá jedno po druhom
11:20
and the last light she left on
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a posledné svetlo, ktoré nechala svietiť,
11:22
was the light that illuminated the kids' faces,
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bolo svetlo, ktoré osvetľovalo tváre detí,
11:25
and she said, "That's the last light I turn off every night,
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a povedala, „Toto svetlo vypínam ako posledné každý večer,
11:28
because I like to remind myself why I come to work."
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pretože rada si pripomínam, prečo chodím do práce.“
11:31
So when I started this whole thing,
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Takže keď som túto celú vec začínal,
11:33
remember, it was just about designing that logo
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pamätáte, mal som iba nadizajnovať logo
11:36
and being clever, come up with a new name?
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a vymyslieť nové meno.
11:38
The unintended consequence here,
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Ten nezamýšľaný dôsledok,
11:39
which I would like to take credit for
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za ktorý by som rád zobral zásluhy
11:41
and like to think I can think through the experience to that extent,
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a veril by som, že viem premyslieť zážitok až do takej miery,
11:44
but I can't.
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ale neviem.
11:46
I was just focused on a foot ahead of me, as far as I could reach with my own hands.
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Sústredil som sa len na krok predo mnou, len tak ďaleko, ako viem dočiahnuť.
11:50
Instead, way off in the distance
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Namiesto toho, vo veľkej diaľke
11:52
was a librarian
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bola knihovníčka,
11:54
who was going to find the chain of consequences
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ktorá mala objaviť reťaz dôsledkov,
11:56
that we had set in motion,
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ktoré sme uviedli do pohybu,
11:58
a source of inspiration
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zdroj inšpirácie,
11:59
so that she in this case could do her work really well.
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ktorá jej pomáha robiť jej prácu veľmi dobre.
12:03
40,000 kids a year are affected by these libraries.
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Títo knihovníci každý rok ovplyvnia 40 000 detí.
12:06
They've been happening for more than 10 years now,
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Deje sa to už viac ako 10 rokov.
12:09
so those librarians have kind of turned on a generation of children to books
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Títo knihovníci natočili generáciu detí ku knihám
12:13
and so it's been a thrill to find out
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a bolo napínavé zistiť,
12:16
that sometimes unintended consequences are the best consequences.
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že niekedy nezamýšľané dôsledky sú tými najlepšími dôsledkami.
12:20
Thank you very much.
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Ďakujem veľmi pekne.
12:21
(Applause)
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(potlesk)
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