How to design a library that makes kids want to read | Michael Bierut

466,398 views ・ 2017-06-23

TED


Palun tehke topeltklõps allpool olevatel ingliskeelsetel subtiitritel, et mängida videot.

Translator: Anni Polding Reviewer: Aari Lemmik
00:12
So there's this thing called the law of unintended consequences.
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On olemas selline asi nagu ettekavatsemata tagajärgede seadus.
Mõtlesin, et nii lihtsalt öeldakse,
00:17
I thought it was just like a saying,
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00:18
but it actually exists, I guess.
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aga see on vist tegelikult ka olemas,
00:20
There's, like, academic papers about it.
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seda on isegi teaduslikult uuritud.
00:22
And I'm a designer.
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Mina olen disainer.
00:24
I don't like unintended consequences.
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Mulle ootamatud tagajärjed ei istu.
00:27
People hire me because they have consequences that they really intend,
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Mind palgatakse siis, kui teatakse, mida tahetakse saavutada
00:31
and what they intend is for me to help them achieve those consequences.
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ja minu töö on aidata selle tulemuseni jõuda.
00:35
So I live in fear of unintended consequences.
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Nii et ma kohe kardan igasuguseid ootamatuid tagajärgi.
00:38
And so this is a story about consequences intended and unintended.
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See lugu ongi plaanitud ja plaanimata tagajärgedest.
00:43
I got called by an organization called Robin Hood
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Minuga võttis ühendust selline organisatsioon nagu Robin Hood
ja palus, et ma neid aitaksin.
00:47
to do a favor for them.
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00:48
Robin Hood is based in New York, a wonderful philanthropic organization
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Robin Hood on New Yorgis asuv heategevuslik organisatsioon,
00:52
that does what it says in the name.
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mis, nagu nimigi ütleb, võtab rikastelt ära ja annab vaestele.
00:53
They take from rich people, give it to poor people.
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00:56
In this case, what they wanted to benefit was the New York City school system,
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Seekord võtsid nad nõuks toetada New Yorgi koolivõrku,
01:01
a huge enterprise that educates more than a million students at a time,
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tohutut masinavärki, kus õpib üle miljonile õpilase
01:06
and in buildings that are like this one,
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koolimajades, mis näevad välja nagu see
01:09
old buildings, big buildings,
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vanad, suured ja kõledad hooned,
01:11
drafty buildings, sometimes buildings that are in disrepair,
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sageli väga armetus olukorras majad,
01:14
certainly buildings that could use a renovation.
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mis vajaksid hädasti remonti.
01:16
Robin Hood had this ambition to improve these buildings in some way,
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Robin Hood tahtis neid koolimaju kuidagi paremaks teha,
01:20
but what they realized was
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aga nad said aru,
01:21
to fix the buildings would be too expensive and impractical.
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et hoonete täielik remont oleks liiga kallis ja teostamatu.
01:26
So instead they tried to figure out what one room they could go into
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Selle asemel püüti mõelda, mis võiks olla see üks ruum
01:30
in each of these buildings, in as many buildings that they could,
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mille saaks igas koolis ette võtta, võimalikult paljudes koolimajades,
01:33
and fix that one room
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ja teha see ruum täiesti korda,
01:36
so that they could improve the lives of the children inside
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nii et kõikidel selle kooli õpilastel,
oleks sellest kasu.
01:39
as they were studying.
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01:40
And what they came up with was the school library,
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Jõuti otsusele, et see koht on kooli raamatukogu,
01:42
and they came up with this idea called the Library Initiative.
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sellest sündis algatus nimetusega Library Initiative.
01:45
All the students have to pass through the library.
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Kõik õpilased käivad ju raamatukogus,
sest seal on raamatud,
01:48
That's where the books are.
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01:49
That's where the heart and soul of the school is.
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raamatukogu on kooli hing ja süda.
Tehkem raamatukogud korda!
01:52
So let's fix these libraries.
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01:53
So they did this wonderful thing where they brought in
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Nõnda sai alguse imetore ettevõtmine,
kuhu kaasati esmalt 10, siis 20 ja siis veel rohkem arhitekti.
01:56
first 10, then 20, then more architects,
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01:59
each one of whom was assigned a library to rethink what a library was.
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Igaühele anti üks raamatukogu, et mõtestada ümber raamatukogu olemus.
02:02
They trained special librarians.
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Koolitati välja raamatukogutöötajad,
02:04
So they started this mighty enterprise
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alustati mastaapse projektiga,
02:07
to reform public schools by improving these libraries.
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et reformida riigikoole alustades raamatukogudest.
02:10
Then they called me up and they said, "Could you make a little contribution?"
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Minult küsiti, kas ma saaksin sellesse ettevõtmisse panustada.
02:13
I said, "Sure, what do you want me to do?"
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Vastasin, et sobib, mida vaja teha?
02:15
And they said, "Well, we want you to be the graphic designer
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Nad ütlesid, et tahaksid, et oleksin graafiline disainer,
02:18
in charge of the whole thing."
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kes kogu asja eest vastutab.
Arvasin, et minult tahetakse, et teeksin neile logo.
02:20
And so I thought, I know what that means. That means I get to design a logo.
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02:23
I know how to design that. I design logos.
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Seda ma oskan, logod on minu teema,
02:25
That's what people come to me for.
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see ongi mu igapäevatöö.
02:27
So OK, let's design a logo for this thing.
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Hea küll, kujundame siis logo.
02:29
Easy to do, actually, compared with architecture
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Midagi rasket siin pole
02:31
and being a librarian.
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võrreldes arhitekti ja raamatukoguhoidja tööga.
02:33
Just do a logo, make a contribution, and then you're out,
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Lihtsalt üks logo valmis ja asi ants,
02:35
and you feel really good about yourself.
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endal ka hea tunne,
02:37
And I'm a great guy and I like to feel good about myself when I do these favors.
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et olen lahke mees ja saan kellelegi head teha.
02:41
So I thought, let's overdeliver.
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Nii mõtlesingi, et teeks rohkem.
Teen selle idee põhjal lausa kolm logo.
02:43
I'm going to give you three logos, all based on this one idea.
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02:46
So you have three options, pick any of the three.
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Teil on siin kolm varianti, valige ükskõik milline,
02:48
They're all great, I said.
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kõik sobivad suurepäraselt.
02:49
So the basic idea was these would be new school libraries
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Projekti eesmärgiks oli, et NEW Yorgi koolid
02:53
for New York schools,
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saaksid uued (NEW) raamatukogud,
02:54
and so the idea is that it's a new thing, a new idea that needs a new name.
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kuna see on täiesti UUS lähenemine, siis tuleks asjale anda ka UUS nimi.
02:58
What I wanted to do was dispel the idea that these were musty old libraries,
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Tahtsin saada lahti kuvandist, et raamatukogu on kulunud, tolmune,
03:03
the kind of places that everyone is bored with,
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surmigavad ja mõttetud kohad,
03:07
you know, not your grandparents' library.
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et raamatukogu oma aja ära elanud.
03:09
Don't worry about that at all.
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Pole probleemi.
03:10
This is going to this new, exciting thing,
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Teeme midagi uut ja lahedat,
03:12
not a boring library.
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mitte mingit mõttetut kohta.
03:14
So option number one:
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Esimene variant:
03:15
so instead of thinking of it as a library,
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tavapärase raamatukogu asemel on uus koht selline,
03:17
think of it as a place where it is like: do talk, do make loud noises.
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kus on OK juttu rääkida ja valju häält teha.
03:22
Right? So no shushing, it's like a shush-free zone.
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Onju? Keegi ei sisista “Psssst!”, see on pssst!-vaba tsoon.
03:26
We're going to call it the Reading Room.
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Mõtlesime, et nimeks võiks olla Lugemistuba.
03:28
That was option number one. OK, option number two.
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See oli esimene variant.
Variant number kaks, pange nüüd tähele, oli...
03:31
Option number two was, wait for it,
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03:35
OWL.
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...OWL (öökull).
03:36
I'll meet you at OWL.
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Saame OWLis kokku!
03:37
I'm getting my book from the OWL. Meet you after school down at OWL.
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“Võtan OWList oma raamatu." "Kohtume peale kooli OWLis.”
03:41
I like that, right? Now, what does OWL stand for?
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Lahe mu arust, eks? Mida OWL tähendab?
03:43
Well, it could be One World Library,
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Näiteks One World Library,
03:45
or it could be Open. Wonder. Learn.
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või Open (ava), Wonder (taha teada), Learn (õpi).
03:47
Or it could be -- and I figure librarians could figure out other things it could be
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Või hoopis -- usun, et raamatukogu töötajatel oleks veel variante,
03:52
because they know about words.
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sest nad on osavad sõnasepad.
03:53
So other things, right?
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Nii et, mida iganes.
03:55
And then look at this. It's like the eye of the owl.
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Vaadake, see siin on kui öökulli silm,
03:57
This is irresistible in my opinion.
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täiesti vastupandamatu.
Aga oli veel üks mõte.
03:59
But there's even another idea.
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04:00
Option number three.
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Variant number kolm.
04:02
Option number three was based actually on language.
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Variant kolm oli tuletatud inglise keele grammatikast.
04:04
It's the idea that "read" is the past tense of "read,"
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Sõna “read” (loetud/luges) kirjapilt on sama,
04:08
and they're both spelled the same way.
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mis sõnal “red” (punane),
04:09
So why don't we call this place The Red Zone?
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Nimetaks selle koha Punaseks Tsooniks?
04:12
I'll meet you at the Red Zone.
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Kohtume Punases/Lugemise Tsoonis.
04:14
Are you Red? Get Red.
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Oled juba lugenud/punane? Loe läbi/saa punaseks!
04:17
I'm well Red.
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Olen palju lugenud/väga punane.
04:18
(Laughter)
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(Naer)
04:20
I really loved this idea,
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Mulle see idee väga meeldis
04:21
and I somehow was not focused on the idea
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ja mul läks juhtumisi meelest,
04:23
that librarians as a class are sort of interested in spelling and I don't know.
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et raamatukogutöötajad on õigekirja osas väga tundlikud.
04:29
(Laughter)
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(Naer)
04:31
But sometimes cleverness is more important than spelling,
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Aga vahel on vaimukus tähtsam kui ortograafia
04:35
and I thought this would be one of those instances.
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ja mulle paistis, et antud juhul ongi.
04:37
So usually when I make these presentations
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Tavaliselt ütlen oma ideed tutvustades,
04:39
I say there's just one question and the question should be,
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et teil saab olla vaid üks küsimus:
“Kuidas sind küll tänada, Mike?"
04:42
"How can I thank you, Mike?"
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04:43
But in this case, the question was more like,
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Aga sel korral küsiti pigem,
04:46
"Um, are you kidding?"
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“Sa teed nalja või?”
04:49
Because, they said,
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Nad selgitasid mulle,
04:50
the premise of all this work
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et minu idee lähtub eeldusest,
04:52
was that kids were bored with old libraries, musty old libraries.
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et lapsed on tüdinud kulunud tolmustest raamatukogudest,
04:56
They were tired of them.
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mis neile üldse ei meeldi.
04:57
And instead, they said, these kids have never really seen a library.
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Asi oli hoopis selles, et lapsed polnud raamatukogu näinudki.
05:00
The school libraries in these schools
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Nendes koolides olid raamatukogud nii armetud,
05:02
are really so dilapidated, if they're there at all,
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et isegi kui raamatukogu olemas oli,
05:06
that they haven't bored anyone.
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ei olnud lapsed seal käinud.
05:08
They haven't even been there to bore anyone at all.
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Mida ei teata, see ei saa ka ära tüüdata.
05:11
So the idea was, just forget about giving it a new name.
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Nii polnud mõtet tegeleda uue nime leiutamisega.
05:14
Just call it, one last try, a library.
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Prooviks nimetada asja siiski raamatukoguks.
05:18
Right? OK.
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Heakene küll.
05:19
So I thought, OK, give it a little oomph?
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Mõtlesin siis, et lisaks veidi värvi.
05:22
Exclamation point?
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Paneks hüüumärgi?
05:24
Then -- this is because I'm clever --
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Ja siis olin ma nii kaval,
05:26
move that into the "i,"
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et paneks selle hüüumärgi “i” kohale,
05:28
make it red,
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ja teeks punaseks,
05:29
and there you have it, the Library Initiative.
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nii oleks meil L!brary Initiative.
05:32
So I thought, mission accomplished, there's your logo.
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Tundus, et tehtud, logo olemas.
05:34
So what's interesting about this logo, an unintended consequence,
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Selle logo ettenägematuks tagajärjeks oli aga see,
05:37
was that it turned out that they didn't really even need my design
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et tegelikult polnud neil minu disaini isegi vaja,
05:40
because you could type it any font, you could write it by hand,
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sest seda sai igas kirjastiilis trükkida või käsitsi kirjutada,
05:43
and when they started sending emails around,
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e-mailis tuli lihtsalt vajutada Shift+1.
05:46
they just would use Shift and 1,
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05:47
they'd get their own logo just right out of the thing.
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Logo sündis suurema vaevata justkui iseenesest.
05:50
And I thought, well, that's fine.
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Mõtlesin siis, et mis seal ikka.
05:51
Feel free to use that logo.
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Kasutage julgelt seda logo.
05:53
And then I embarked on the real rollout of this thing --
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Siis aga tabasin ära, mida olime tegelikult saavutanud:
05:56
working with every one of the architects
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koostöö kõikide nende arhitektidega,
05:58
to put this logo on the front door of their own library. Right?
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et saaks selle logo panna raamatukogu uksele, eks ole?
Tegelik saavutus seisnes hoopis muus.
06:02
So here's the big rollout.
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06:03
Basically I'd work with different architects.
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Töötasin erinevate arhitektidega.
06:05
First Robin Hood was my client. Now these architects were my client.
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Esmalt oli mu kliendiks Robin Hood.
Seejärel said mu klientideks arhitektid.
06:09
I'd say, "Here's your logo. Put it on the door."
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Ütlen neile: “Siin on logo. Pange uksele."
06:11
"Here's your logo. Put it on both doors."
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“Pange see logo ukse mõlemale poole.”
06:13
"Here's your logo. Put it off to the side."
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“Pange see logo siia külje peale.”
06:15
"Here's your logo repeated all over to the top."
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“Siin on need logod üle kogu ukse.”
06:17
So everything was going swimmingly.
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Kõik läks kui lepase reega.
06:19
I just was saying, "Here's your logo. Here's your logo."
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Pidin kõigile lihtsalt seda logo näitama.
Siis sain aga kõne arhitektilt, kelle nimi on Richard Lewis.
06:22
Then I got a call from one of the architects,
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06:24
a guy named Richard Lewis, and he says, "I've got a problem.
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Ta ütles, et tal on probleem:
“Sa jagad seda graafikat, äkki saad aidata?”
06:27
You're the graphics guy. Can you solve it?"
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Ütlesin, et OK.
06:29
And I said, OK, sure."
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06:30
And he said, "The problem is that there's a space
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Ta ütles, et probleem on selles,
06:32
between the shelf and the ceiling."
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et riiulite ja lae vahele jääb tühimik.
06:34
So that sounds like an architectural issue to me,
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Probleem tundus pigem arhitektuuriline kui graafilise disaini teema,
06:37
not a graphic design issue, so I'm, "Go on."
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palusin lähemalt selgitada.
06:39
And Richard says, "Well, the top shelf has to be low enough
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Richard selgitas, et ülemine riiul peab olema piisavalt madalal,
06:42
for the kid to reach it,
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et lapsed sinna ulataks,
06:44
but I'm in a big old building, and the ceilings are really high,
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aga see on vana kõrgete lagedega maja
06:47
so actually I've got all this space up there
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ja sinna vahele jääb lai tühimik,
06:49
and I need something like a mural."
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kus võiks olla mingi seinamaaling.
06:51
And I'm like, "Whoa, you know, I'm a logo designer.
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Ütlesin talle, et pidagu nüüd hoogu,
ma teen logosid ja pole mingi Diego Rivera,
06:54
I'm not Diego Rivera or something.
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06:56
I'm not a muralist."
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ma ei tee seinamaalinguid.
06:57
And so he said, "But can't you think of anything?"
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Aga ta käis peale, et ma midagi ikka välja mõtleks
07:00
So I said, "OK, what if we just took pictures of the kids in the school
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ja nii tuli mõte, et teeks pilte selle kooli õpilastest
07:05
and just put them around the top of the thing,
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ja paneks siis need riiulite kohale,
07:08
and maybe that could work."
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äkki see oleks hea lahendus.
07:09
And my wife is a photographer,
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Mu naine on fotograaf,
07:11
and I said, "Dorothy, there's no budget,
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ütlesin talle: "Dorothy, selle eest ei maksta,
07:13
can you come to this school in east New York, take these pictures?"
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aga kas saaksid tulla ühte New Yorgi kooli pilte tegema?”
07:16
And she did,
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Ja ta tuligi.
07:17
and if you go in Richard's library,
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Ja kui nüüd minna Richardi raamatukokku,
07:19
which is one of the first that opened,
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mis on üks esimesi, mis avati,
07:21
it has this glorious frieze of, like, the heroes of the school,
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siis näete seinal reas hiiglasuuri kooli staare,
07:24
oversized, looking down
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kes justkui vaatavad alla
07:26
into the little dollhouse of the real library, right?
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raamatukogu väiksesse nukumajja.
07:29
And the kids were great, hand-selected by the principals
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Lapsed olid nii vahvad,
õpetajad ja raamatukoguhoidjad valisid ise need õpilased välja.
07:32
and the librarian.
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07:34
It just kind of created this heroic atmosphere in this library,
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Raamatukogus tekkis võimas atmosfäär,
07:37
this very dignified setting below and the joy of the children above.
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kus alloleva väärika ruumi peale vaatavad ülalt rõõmsad lapsed.
07:40
So naturally all the other librarians in the other schools see this
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Ja kui siis teiste koolide raamatukoguhoidjad seda nägid,
07:45
and they said, well, we want murals too.
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tahtsid nad ka selliseid pilte.
07:47
And I'm like, OK.
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Hea küll siis.
07:48
So then I think, well, it can't be the same mural every time,
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Mulle tundus, et igal pool ei saa olla ju sama pilt,
07:51
so Dorothy did another one, and then she did another one,
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ja nii tegi Dorothy tegi veel pilte ühte ja teise kooli,
07:54
but then we needed more help,
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aga siis vajasime juba lisajõudu,
07:56
so I called an illustrator I knew named Lynn Pauley,
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ja ma helistasin tuttavale illustraatorile Lynn Pauleyle,
07:59
and Lynn did these beautiful paintings of the kids.
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kes neid armsaid lapsi maalis.
08:02
Then I called a guy named Charles Wilkin at a place called Automatic Design.
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Siis helistasin Charles Wilkinile kes töötab Automatic Designis.
08:06
He did these amazing collages.
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Tema tehtud on need lahedad kollaažid.
08:08
We had Rafael Esquer
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Kutsusime Rafael Esqueri,
08:11
do these great silhouettes.
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kes tegi vahvaid kujutisi.
08:13
He would work with the kids, asking for words,
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Ta rääkis lastega ja lasi neil öelda sõnu ja tegi nendest siis
08:15
and then based on those prompts,
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08:16
come up with this little, delirious kind of constellation
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igasuguseid naljakaid kompositsioone raamatutegelaste piltidest.
08:19
of silhouettes of things that are in books.
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08:21
Peter Arkle interviewed the kids
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Peter Arkle rääkis lastega nende lemmikraamatutest
08:23
and had them talk about their favorite books
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ja kirjutas nende mõtted seinale.
08:25
and he put their testimony as a frieze up there.
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08:27
Stefan Sagmeister worked with Yuko Shimizu
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Stefan Sagmeister ja Yuko Shmizu
08:29
and they did this amazing manga-style statement,
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tegid koos väga laheda manga stiilis loosungi:
08:32
"Everyone who is honest is interesting,"
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“Kõik, kes on ausad, on ka huvitavad”,
08:34
that goes all the way around.
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mis on kirjutatud üle nelja seina.
08:36
Christoph Niemann, brilliant illustrator,
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Christoph Niemann, andekas illustraator, tegi mitmeid maalinguid,
08:38
did a whole series of things
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08:40
where he embedded books into the faces and characters
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kus raamatud olid joonistatud
08:43
and images and places that you find in the books.
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juturaamatutest tuttavatele nägudele, tegelastele ja kohtadesse.
08:46
And then even Maira Kalman
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Ja siis isegi Maira Kalman
08:48
did this amazing cryptic installation of objects and words
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kes tegi salapärase installatsiooni igasugu asjadest ja sõnadest
08:52
that kind of go all around and will fascinate students
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mis on üle kogu seina ja mida lapsed saavad siis uudistada
08:55
for as long as it's up there.
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kuni see seal üleval püsib.
08:57
So this was really satisfying,
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Mulle meeldis see väga
08:58
and basically my role here was reading a series of dimensions to these artists,
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ja minu osaks oli kunstnikele mõõtude etteandmine stiilis:
09:04
and I would say,
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“1 x 4,5 meetrit, tehke, mida tahate.
09:06
"Three feet by 15 feet, whatever you want.
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09:08
Let me know if you have any problem with that."
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Öelge, kui mingi mure tekib.”
09:11
And they would go and install these. It just was the greatest thing.
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Ja nad tegid sinna, mis nad tahtsid. See oli kohutavalt lahe!
09:14
But the greatest thing, actually, was --
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Aga kõige lahedam oli see,
09:16
Every once in a while,
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et iga natukese aja tagant leidsin oma postkastist
09:17
I'd get, like, an invitation in the mail made of construction paper,
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ehituspapist valmistatud kutse:
“Olete oodatud meie uue raamatukogu avamisele.”
09:21
and it would say, "You are invited to the opening of our new library."
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Ja siis lähed sinna raamatukokku, mis on tavaline linnakool,
09:24
So you'd go to the library, say, you'd go to PS10,
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09:26
and you'd go inside.
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ja kui lähed sisse,
09:28
There'd be balloons, there'd be a student ambassador,
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siis on seal uhked õhupallid, seal on õpilaste esindaja,
09:30
there'd be speeches that were read,
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peetakse kõnesid,
09:33
poetry that was written specifically for the opening,
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loetakse luulet, mis on kirjutatud ekstra avamise puhuks,
09:36
dignitaries would present people with certificates,
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tähtsad asjamehed annavad üle tänukirju
09:38
and the whole thing was just a delirious, fun party.
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ja kogu see üritus on üks meeletult lõbus pidu.
09:41
So I loved going to these things.
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Mulle nii meeldis avamistel käia.
09:43
I would stand there dressed like this, obviously not belonging,
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Olin samamoodi riides kui praegu, erinedes teistest kohaolijatest,
09:46
and someone would say, "What are you doing here, mister?"
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ja mõni tuleb küsima, et härra, mis teie siin teete?
09:48
And I'd say, "Well, I'm part of the team that designed this place."
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Vastan talle, et olen üks neist, kes selle koha kujundas.
Siis küsitakse, et kas teie tegite need riiulid?
09:52
And they'd said, "You do these shelves?"
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09:54
And I said, "No." "You took the pictures up above."
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Vastan, et ei.
“Kas teie tegite need pildid?”
09:56
"No."
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"Ei"
09:57
"Well, what did you do?"
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“Aga mis te siis tegite?”
09:58
"You know when you came in? The sign over the door?"
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“Kas märkasite sisse tulles seda kirja ukse kohal,
10:01
"The sign that says library?"
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seda silti L!BRARY?”
10:02
(Laughter)
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(Naer)
10:03
"Yeah, I did that!"
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“See on minu tehtud!”
10:05
And then they'd sort of go, "OK. Nice work if you can get it."
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Selle peale öeldakse: “Noh, asi seegi.”
10:10
So it was so satisfying going to these little openings
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Aga mul oli väga tore nendel avamistel käia,
10:14
despite the fact that I was kind of largely ignored or humiliated,
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kuigi mind ignoreeriti ja alandati seal päris kõvasti.
10:17
but it was actually fun going to the openings,
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Aga ikka oli väga lahe,
10:20
so I decided that I wanted to get the people in my office
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nii et ma otsustasin kutsuda kokku need,
10:22
who had worked on these projects, get the illustrators and photographers,
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kes selles projektis osalesid, kõik kunstnikud ja fotograafid,
ütlesin neile, et mis oleks, kui rendiks bussi
10:26
and I said, why don't we rent a van
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10:28
and drive around the five boroughs of New York
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ja sõidaks läbi New Yorgi viie linnaosa
10:30
and see how many we could hit at one time.
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ja vaataks mitmesse raamatukokku jõuame.
10:32
And eventually there were going to be 60 of these libraries,
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Lõpuks sai neid raamatukogusid 60,
10:35
so we probably got to see maybe half a dozen in one long day.
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jõudsime ühe pika päeva jooksul näha vaid 5-6 raamatukogu.
10:39
And the best thing of all was meeting these librarians
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Kõige toredamad olid kohtumised raamatukoguhoidjatega,
10:42
who kind of were running these, took possession of these places
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kes olid raamatukogud südamega oma hoole alla võtnud,
10:45
like their private stage upon which they were invited
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justkui oleks see nende väike lava,
10:48
to mesmerize their students and bring the books to life,
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kus nad saavad õpilasi lummata ja anda raamatutele elu.
10:52
and it was just this really exciting experience
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Meie jaoks oli ääretult põnev näha,
10:54
for all of us to actually see these things in action.
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kuidas see tegelikult tõesti toimib.
10:57
So we spent a long day doing this
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Käisime terve päeva raamatukogudes
11:00
and we were in the very last library.
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ja olime jõudnud viimasesse raamatukokku.
11:02
It was still winter, because it got dark early,
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Väljas oli ikka talv ja läks vara pimedaks,
11:04
and the librarian says,
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raamatukoguhoidja ütles,
11:06
"I'm about to close down. So really nice having you here.
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et hakkab sulgema ja tore, et saime läbi astuda.
11:08
Hey, wait a second, do you want to see how I turn off the lights?"
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“Aga oodake," ütles ta, "kas tahaksite näha, kuidas ma tulesid kustutan?”
11:12
I'm like, "OK."
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Ütlesin, et OK.
11:13
And she said, "I have this special way that I do it."
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Ta ütles, et tal on selleks oma nipp.
11:15
And then she showed me.
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Ja siis ta näitas mulle.
11:17
What she did was she turned out every light one by one by one by one,
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Ta pani kõik tuled ükshaaval kustu
11:20
and the last light she left on
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ja viimane tuli, mis ta põlema jättis,
11:22
was the light that illuminated the kids' faces,
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oli see, mis valgustas laste nägusid.
11:25
and she said, "That's the last light I turn off every night,
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Ta ütles: “Selle tule kustutan ma igal õhtul viimasena,
11:28
because I like to remind myself why I come to work."
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sest see tuletab mulle meelde, miks ma siin töötan.”
11:31
So when I started this whole thing,
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Kui selle projektiga alustasin, mäletate,
11:33
remember, it was just about designing that logo
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paistis kogu asi olevat vaid logo ja vaimuka nime väljamõtlemises?
11:36
and being clever, come up with a new name?
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Ettekavatsemata tulemus aga,
11:38
The unintended consequence here,
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11:39
which I would like to take credit for
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mille eest ma võtaksin au endale
11:41
and like to think I can think through the experience to that extent,
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ja mida mulle meeldiks arvata, et oskasin ette näha,
11:44
but I can't.
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aga mis nii ei olnud,
11:46
I was just focused on a foot ahead of me, as far as I could reach with my own hands.
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sest suutsin näha vaid oma jalge ette, kujutada ette vaid käegakatsutavat.
11:50
Instead, way off in the distance
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Samas oli kuskil olemas raamatukoguhoidja,
11:52
was a librarian
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kes leidis sellest tulemuste jadast,
11:54
who was going to find the chain of consequences
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11:56
that we had set in motion,
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mille olime käivitanud,
11:58
a source of inspiration
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enda jaoks inspiratsiooniallika,
11:59
so that she in this case could do her work really well.
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mis innustas teda oma tööd tegema parimal viisil.
12:03
40,000 kids a year are affected by these libraries.
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Nendesse raamatukogudesse jõuab 40 000 last aastas.
12:06
They've been happening for more than 10 years now,
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Projekt on kestnud üle 10 aasta, seega on need raamatukoguhoidjad
12:09
so those librarians have kind of turned on a generation of children to books
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lugemise juurde toonud terve põlvkonna jagu lapsi
12:13
and so it's been a thrill to find out
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ja on suur rõõm olla tunnistajaks,
12:16
that sometimes unintended consequences are the best consequences.
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et vahel võivad ettenägematud tagajärjed olla just need kõige paremad tagajärjed.
12:20
Thank you very much.
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Suur tänu teile.
12:21
(Applause)
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(Aplaus)
Selle veebisaidi kohta

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