How to design a library that makes kids want to read | Michael Bierut

482,189 views

2017-06-23 ・ TED


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How to design a library that makes kids want to read | Michael Bierut

482,189 views ・ 2017-06-23

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Senzos Osijek Recezent: Tilen Pigac - EFZG
00:12
So there's this thing called the law of unintended consequences.
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Postoji jedna stvar zvana zakon nenamjernih posljedica.
00:17
I thought it was just like a saying,
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Mislio sam da je to samo izraz,
00:18
but it actually exists, I guess.
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ali, valjda doista postoji.
00:20
There's, like, academic papers about it.
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Čak su o tome pisani i akademski članci.
00:22
And I'm a designer.
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A ja sam dizajner.
00:24
I don't like unintended consequences.
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Ne volim nenamjerne posljedice.
00:27
People hire me because they have consequences that they really intend,
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Ljudi me zapošljavaju jer imaju stvarno namjerne posljedice,
00:31
and what they intend is for me to help them achieve those consequences.
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a ono što je meni namijenjeno je da im pomognem ostvariti te posljedice.
00:35
So I live in fear of unintended consequences.
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Tako da živim u strahu od nenamjernih posljedica.
00:38
And so this is a story about consequences intended and unintended.
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A ovo je priča o namjernim i nenamjernim posljedicama.
00:43
I got called by an organization called Robin Hood
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Zvala me organizacija zvana Robin Hood
00:47
to do a favor for them.
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da im učinim uslugu.
00:48
Robin Hood is based in New York, a wonderful philanthropic organization
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Imaju sjedište u New Yorku, i doista su prekrasna filantropska organizacija
00:52
that does what it says in the name.
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koja radi kako joj i ime govori.
00:53
They take from rich people, give it to poor people.
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Uzima od bogatih, daje siromašnima.
00:56
In this case, what they wanted to benefit was the New York City school system,
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U ovom slučaju, htjeli su pomoći školskom sustavu grada New Yorka,
01:01
a huge enterprise that educates more than a million students at a time,
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ogromnom poduzeću koje obrazuje više od milijun učenika istovremeno,
01:06
and in buildings that are like this one,
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i u zgradama poput ove,
01:09
old buildings, big buildings,
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starim zgradama, velikim zgradama,
01:11
drafty buildings, sometimes buildings that are in disrepair,
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zgradama punih propuha, ponekad i u zapuštenim zgradama,
01:14
certainly buildings that could use a renovation.
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zasigurno zgradama kojima bi koristilo preuređivanje.
01:16
Robin Hood had this ambition to improve these buildings in some way,
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Robin Hood ima za cilj poboljšati te zgrade na neki način,
01:20
but what they realized was
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ali ono što su shvatili je
01:21
to fix the buildings would be too expensive and impractical.
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da će popravak zgrada biti preskup i nepraktičan.
01:26
So instead they tried to figure out what one room they could go into
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Tako da su pokušali zaključiti u koju prostoriju mogu ući
01:30
in each of these buildings, in as many buildings that they could,
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od svake od tih zgrada, u koliko god zgrada su mogli,
01:33
and fix that one room
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i popraviti tu jednu sobu
01:36
so that they could improve the lives of the children inside
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tako da bi poboljšali živote djece koja su unutra
01:39
as they were studying.
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dok uče.
01:40
And what they came up with was the school library,
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I dosjetili su se školske knjižnice,
01:42
and they came up with this idea called the Library Initiative.
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došli su na ideju zvanu Inicijativa za knjižnice.
01:45
All the students have to pass through the library.
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Svi učenici moraju proći kroz knjižnicu.
01:48
That's where the books are.
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Tamo su knjige.
01:49
That's where the heart and soul of the school is.
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Tamo je srce i duša škole.
01:52
So let's fix these libraries.
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Pa hajdemo popraviti knjižnice.
01:53
So they did this wonderful thing where they brought in
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I ono što su oni uradili je prekrasno, doveli su
01:56
first 10, then 20, then more architects,
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prvo 10, pa 20, i onda još arhitekata,
01:59
each one of whom was assigned a library to rethink what a library was.
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kojima su dodijelili po jednu knjižnicu sa zadatkom da promisle što je knjižnica.
02:02
They trained special librarians.
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Obučili su specijalne knjižničare.
02:04
So they started this mighty enterprise
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I tako su započeli to moćno poduzeće
02:07
to reform public schools by improving these libraries.
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za reformu javnih škola poboljšavanjem knjižnica.
02:10
Then they called me up and they said, "Could you make a little contribution?"
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I onda su me nazvali i rekli: "Možeš li malo pridonijeti?"
02:13
I said, "Sure, what do you want me to do?"
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Odgovorio sam: "Naravno, što želite da uradim?"
02:15
And they said, "Well, we want you to be the graphic designer
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Pa su rekli: "Pa, želimo da budeš grafički dizajner
02:18
in charge of the whole thing."
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zadužen za cijelu stvar."
02:20
And so I thought, I know what that means. That means I get to design a logo.
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Pomislio sam, znam što to znači. To znači da ću morati dizajnirati logotip.
02:23
I know how to design that. I design logos.
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Znam kako dizajnirati. Dizajniram logotipove.
02:25
That's what people come to me for.
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Zbog toga mi ljudi dolaze.
02:27
So OK, let's design a logo for this thing.
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Dakle, OK, hajdemo dizajnirati taj logo.
02:29
Easy to do, actually, compared with architecture
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Vrlo lako, kad se usporedi s arhitekturom
02:31
and being a librarian.
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i knjižničarima.
02:33
Just do a logo, make a contribution, and then you're out,
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To je samo logo, doprinesi, i gotov si,
02:35
and you feel really good about yourself.
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i osjećat ćeš se jako dobro.
02:37
And I'm a great guy and I like to feel good about myself when I do these favors.
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A ja sam super tip i volim se osjećati dobro kada činim takve usluge.
02:41
So I thought, let's overdeliver.
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Pomislio sam, napravit ću i više.
02:43
I'm going to give you three logos, all based on this one idea.
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Dat ću vam tri logotipa, sva tri prema istoj ideji.
02:46
So you have three options, pick any of the three.
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Tako da imate tri opcije, izaberite bilo koju.
02:48
They're all great, I said.
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Sve su odlične, rekao sam.
02:49
So the basic idea was these would be new school libraries
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I osnovna ideja je bila ta da će to biti nove školske knjižnice
02:53
for New York schools,
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za njujorške škole,
02:54
and so the idea is that it's a new thing, a new idea that needs a new name.
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a to znači da je ideja nova stvar, nova ideja kojoj je potrebno i novo ime.
02:58
What I wanted to do was dispel the idea that these were musty old libraries,
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Ono što sam ja htio napraviti je odbaciti ideju pljesnivih starih knjižnica,
03:03
the kind of places that everyone is bored with,
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onakvih koje su dosadile svima,
03:07
you know, not your grandparents' library.
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znate, knjižnice kakve imaju djedovi i bake.
03:09
Don't worry about that at all.
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Oko toga se ne morate brinuti.
03:10
This is going to this new, exciting thing,
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Ovo će biti sasvim novo, uzbudljivo,
03:12
not a boring library.
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ne neka dosadna knjižnica.
03:14
So option number one:
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I opcija broj jedan:
03:15
so instead of thinking of it as a library,
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umjesto da razmišljamo o mjestu kao knjižnici,
03:17
think of it as a place where it is like: do talk, do make loud noises.
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razmislimo o mjestu gdje su pravila: pričaj, buči.
03:22
Right? So no shushing, it's like a shush-free zone.
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Jel? Nema šuštanja, to je zona-bez-šuštanja.
03:26
We're going to call it the Reading Room.
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To ćemo nazvati Čitaonica.
03:28
That was option number one. OK, option number two.
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I to je opcija broj jedan. OK, opcija broj dva.
03:31
Option number two was, wait for it,
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Opcija broj dva je bila, pazi sad,
03:35
OWL.
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SOVA.
03:36
I'll meet you at OWL.
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Vidimo se u SOVI.
03:37
I'm getting my book from the OWL. Meet you after school down at OWL.
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Knjigu ću posuditi u SOVI. Vidmo se u SOVI poslije škole.
03:41
I like that, right? Now, what does OWL stand for?
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To mi se sviđa, jel. E sad, što znači SOVA?
03:43
Well, it could be One World Library,
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Pa, moglo bi značiti Svijet Odgonetaka Vizija i Analiza.
03:45
or it could be Open. Wonder. Learn.
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ili Sanjati. Odgonetnuti. Vjerovati. Analizirati.
03:47
Or it could be -- and I figure librarians could figure out other things it could be
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Ili bi moglo -- vjerujem da bi knjižničari mogli shvatiti što sve SOVA može biti
03:52
because they know about words.
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jer se oni razumiju u riječi.
03:53
So other things, right?
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Sad druge stvari, jel.
03:55
And then look at this. It's like the eye of the owl.
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I pogledajte sada ovo. Poput sovinog oka.
03:57
This is irresistible in my opinion.
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Po mom mišljenju, neodoljivo.
03:59
But there's even another idea.
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Ali postoji još jedna ideja.
04:00
Option number three.
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Opcija broj tri.
04:02
Option number three was based actually on language.
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Opcija broj tri se zasniva na jeziku.
04:04
It's the idea that "read" is the past tense of "read,"
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To je ideja da je riječ "read" (čitati) ista kao u prošlom vremenu "read" (čitao),
04:08
and they're both spelled the same way.
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obje se pišu jednako.
04:09
So why don't we call this place The Red Zone?
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Zašto ne bi ovo mjesto nazvali The Red Zone (Crvena zona)?
04:12
I'll meet you at the Red Zone.
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Naći ćemo se u Red Zoni.
04:14
Are you Red? Get Red.
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Jesi li Red? Budi Red.
04:17
I'm well Red.
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Ja sam poprilično Red.
04:18
(Laughter)
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(Smijeh)
04:20
I really loved this idea,
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Ova ideja mi se svidjela
04:21
and I somehow was not focused on the idea
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i nekako nisam bio fokusiran na mišljenje
04:23
that librarians as a class are sort of interested in spelling and I don't know.
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kako su knjižničari kao skupina ljudi zainteresirani za pravilno sricanje i to.
04:29
(Laughter)
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(Smijeh)
04:31
But sometimes cleverness is more important than spelling,
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Ali ponekad je pamet važnija od sricanja.
04:35
and I thought this would be one of those instances.
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i mislio sam da će i ovo biti jedan od takvih slučajeva.
04:37
So usually when I make these presentations
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Pa obično kada radim ove prezentacije
04:39
I say there's just one question and the question should be,
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smatram da postoji jedno pitanje koje glasi
04:42
"How can I thank you, Mike?"
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"Mike, kako ti mogu zahvaliti?“
04:43
But in this case, the question was more like,
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A u ovom slučaju, pitanje je zvučalo više kao
04:46
"Um, are you kidding?"
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"Um, šališ se, jel'da?“
04:49
Because, they said,
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Jer, rekli su,
04:50
the premise of all this work
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poanta cijelog ovog posla
04:52
was that kids were bored with old libraries, musty old libraries.
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je da su djeci dosadile stare, pljesnive knjižnice.
04:56
They were tired of them.
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Dosta im ih je bilo.
04:57
And instead, they said, these kids have never really seen a library.
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A umjesto, rekli su, ta djeca nikad doista nisu ni vidjela knjižnicu.
05:00
The school libraries in these schools
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Školske knjižnice u tim školama
05:02
are really so dilapidated, if they're there at all,
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se tako rijetko posjećuju, ako i uopće,
05:06
that they haven't bored anyone.
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da nikome nisu ni dosadile.
05:08
They haven't even been there to bore anyone at all.
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Uopće ni ne postoje da bi nekome i dosadile.
05:11
So the idea was, just forget about giving it a new name.
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Tako da sam razmislio, jednostavno zaboraviti dati novo ime.
05:14
Just call it, one last try, a library.
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Nazvati ih, jednom za kraj, knjižnica.
05:18
Right? OK.
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Jel'da? OK.
05:19
So I thought, OK, give it a little oomph?
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Pa sam mislio, OK, dati malo "oomph“?
05:22
Exclamation point?
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Uskličnik?
05:24
Then -- this is because I'm clever --
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I zatim – a ovo je zato što sam bistar --
05:26
move that into the "i,"
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pomaknut ću ovo u „i,"
05:28
make it red,
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obojiti u crveno,
05:29
and there you have it, the Library Initiative.
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i eto vam, Knj!žnična Inicijativa.
05:32
So I thought, mission accomplished, there's your logo.
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I mislio sam, misija završena, evo vam logo.
05:34
So what's interesting about this logo, an unintended consequence,
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A ono što je zanimljivo je ta nenamjerna posljedica,
05:37
was that it turned out that they didn't really even need my design
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tako da je ispalo da oni uopće nisu trebali moj dizajn
05:40
because you could type it any font, you could write it by hand,
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jer možete ga napisati u bilo kojem fontu, čak i rukom,
05:43
and when they started sending emails around,
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tako da kad su počeli slati e-mailove uokolo,
05:46
they just would use Shift and 1,
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pritisnuli bi Shift i 1,
05:47
they'd get their own logo just right out of the thing.
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stvorio bi im se vlastiti logo gotovo iz ničega.
05:50
And I thought, well, that's fine.
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I pomislio sam, pa, to je u redu.
05:51
Feel free to use that logo.
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Slobodno koristite taj logo.
05:53
And then I embarked on the real rollout of this thing --
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I onda mi je sinulo što je stvarni ishod ove cijele stvari --
05:56
working with every one of the architects
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rad sa svakim od tih arhitekata
05:58
to put this logo on the front door of their own library. Right?
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kako bi postavili logo na ulazna vrata njihove knjžnice. Jel'da?
06:02
So here's the big rollout.
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I evo taj veliki ishod.
06:03
Basically I'd work with different architects.
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U principu, radio bih s različitim arhitektima.
06:05
First Robin Hood was my client. Now these architects were my client.
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Prvo mi je Robin Hood bio klijent. Sada su mi klijenti ovi arhitekti.
06:09
I'd say, "Here's your logo. Put it on the door."
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Rekao bih "Evo vam logo. Stavite ga na vrata.“
06:11
"Here's your logo. Put it on both doors."
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"Evo vam logo. Stavite ga na oba vrata.“
06:13
"Here's your logo. Put it off to the side."
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"Evo vam vaš logo. Stavite ga na stranu.“
06:15
"Here's your logo repeated all over to the top."
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"Evo vam vaš logo ponavljan mnogo puta.“
06:17
So everything was going swimmingly.
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I sve je išlo jako dobro.
06:19
I just was saying, "Here's your logo. Here's your logo."
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Samo sam govorio, "Evo vam vaš logo. Evo vam vaš logo.“
06:22
Then I got a call from one of the architects,
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Zatim me nazvao jedan od arhitekata,
06:24
a guy named Richard Lewis, and he says, "I've got a problem.
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tip imenom Richard Lewis, koji mi reče, "Imam problem.
06:27
You're the graphics guy. Can you solve it?"
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Ti si grafičar. Možeš li ga riješiti?“
06:29
And I said, OK, sure."
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Rekoh "OK, naravno.“
06:30
And he said, "The problem is that there's a space
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Objasnio mi je: "Problem je u tome što postoji prostor
06:32
between the shelf and the ceiling."
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između police i stropa.“
06:34
So that sounds like an architectural issue to me,
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A meni to zvuči kao arhitektonski problem
06:37
not a graphic design issue, so I'm, "Go on."
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a ne grafičarski, rekao sam "Nastavi.“
06:39
And Richard says, "Well, the top shelf has to be low enough
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I Richard reče "Pa, donja polica mora biti dovoljno niska
06:42
for the kid to reach it,
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da ju dijete može dosegnuti,
06:44
but I'm in a big old building, and the ceilings are really high,
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a ja sam u velikoj staroj zgradi gdje su stropovi doista visoki,
06:47
so actually I've got all this space up there
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tako da ovdje gore imam sav taj prostor
06:49
and I need something like a mural."
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i treba mi nešto poput murala.“
06:51
And I'm like, "Whoa, you know, I'm a logo designer.
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A ja onak, „Vau, znaš, ja sam ti dizajner logotipova.
06:54
I'm not Diego Rivera or something.
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Nisam Diego Rivera ili netko takav.
06:56
I'm not a muralist."
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Nisam muralist.“
06:57
And so he said, "But can't you think of anything?"
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No on je nastavio "Ali možeš li nešto smisliti?“
07:00
So I said, "OK, what if we just took pictures of the kids in the school
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Tako da sam rekao "OK, što ako jednostavno fotkamo djecu u školi
07:05
and just put them around the top of the thing,
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i postavimo po cijelom tom dijelu iznad te police,
07:08
and maybe that could work."
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možda bi to upalilo.“
07:09
And my wife is a photographer,
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A moja supruga je fotografkinja,
07:11
and I said, "Dorothy, there's no budget,
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pa sam joj rekao "Dorothy, nema budžeta,
07:13
can you come to this school in east New York, take these pictures?"
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možeš li doći u školu u istočnom New Yorku, snimiti te fotografije?“
07:16
And she did,
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I učinila je to,
07:17
and if you go in Richard's library,
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tako da kada odete u Richardovu knjižnicu,
07:19
which is one of the first that opened,
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a ona je jedna od prvih otvorenih,
07:21
it has this glorious frieze of, like, the heroes of the school,
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ima tu veličanstvenu fresku tih, tih heroja škole,
07:24
oversized, looking down
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uvećani, gledaju dolje
07:26
into the little dollhouse of the real library, right?
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u malu kućicu za lutke koja je prava knjižnica, ne?
07:29
And the kids were great, hand-selected by the principals
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I klinci su fantastični, osobno izabrani od strane ravnatelja
07:32
and the librarian.
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i knjižničara.
07:34
It just kind of created this heroic atmosphere in this library,
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Na neki način to je stvaralo herojsku atmosferu u toj knjižnici,
07:37
this very dignified setting below and the joy of the children above.
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to vrlo ponosno uređenje niže i dječje veselje gore.
07:40
So naturally all the other librarians in the other schools see this
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I naravno svi ostali knjižničari iz drugih škola su to vidjeli
07:45
and they said, well, we want murals too.
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i rekli, pa i mi isto želimo murale.
07:47
And I'm like, OK.
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A ja sam onak, OK.
07:48
So then I think, well, it can't be the same mural every time,
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I mislim si, pa, ne može biti svaki put isti mural,
07:51
so Dorothy did another one, and then she did another one,
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pa je Dorothy napravila još jedan, pa još jedan,
07:54
but then we needed more help,
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i onda nam je zatrebalo pomoći,
07:56
so I called an illustrator I knew named Lynn Pauley,
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pa sam pozvao poznanicu, ilustratoricu, zvanu Lynn Pauley,
07:59
and Lynn did these beautiful paintings of the kids.
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i Lynn je napravila prekrasne slike djece.
08:02
Then I called a guy named Charles Wilkin at a place called Automatic Design.
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Zatim sam nazvao Charlesa Wilkina iz Automatic Design-a.
08:06
He did these amazing collages.
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On je pravio fantastične kolaže.
08:08
We had Rafael Esquer
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Imali smo Rafaela Esquera
08:11
do these great silhouettes.
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koji je pravio krasne siluete.
08:13
He would work with the kids, asking for words,
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On bi radio s djecom, tražio ih riječi,
08:15
and then based on those prompts,
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i bazirajući se na tim izvorima,
08:16
come up with this little, delirious kind of constellation
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napravio je taj nekakav mali, delirični obilik zviježđa
08:19
of silhouettes of things that are in books.
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silueta, stvari koje su u knjigama.
08:21
Peter Arkle interviewed the kids
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Peter Arkle je intervjuirao djecu
08:23
and had them talk about their favorite books
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o njihovim najdražim knjigama
08:25
and he put their testimony as a frieze up there.
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i njihova kazivanja je stavio gore u fresku.
08:27
Stefan Sagmeister worked with Yuko Shimizu
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Stefan Sagemeister je radio s Yuko Shimizu
08:29
and they did this amazing manga-style statement,
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a oni su napravili prekrasnu pouku u stilu mange
08:32
"Everyone who is honest is interesting,"
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„Svi iskreni su zanimljivi.“
08:34
that goes all the way around.
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koja je univerzalna.
08:36
Christoph Niemann, brilliant illustrator,
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Christoph Niemann, briljantni ilustrator,
08:38
did a whole series of things
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je izradio čitavu seriju stvari,
08:40
where he embedded books into the faces and characters
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u kojima je uvezao knjige s licima i likovima
08:43
and images and places that you find in the books.
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i slikama i mjestima koja možete naći u knjigama.
08:46
And then even Maira Kalman
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A tad je čak i Maira Kalman
08:48
did this amazing cryptic installation of objects and words
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izradila prekrasne kriptične instalacije predmeta i riječi
08:52
that kind of go all around and will fascinate students
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koje nekako idu svuda okolo i fascinirati će učenike
08:55
for as long as it's up there.
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dokle god su tamo postavljene.
08:57
So this was really satisfying,
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Dokle god su tamo postavljene,
08:58
and basically my role here was reading a series of dimensions to these artists,
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i uglavnom moja uloga ovdje je bila čitanje niza dimenzija tim umjetnicima
09:04
and I would say,
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i govorio bih
09:06
"Three feet by 15 feet, whatever you want.
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"Tri stope puta 15 stopa, štogod želiš.
09:08
Let me know if you have any problem with that."
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Javi mi ako bude kakvih problema s tim.“
09:11
And they would go and install these. It just was the greatest thing.
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A oni bi krenuli i to instalirali. I to je bilo najbolje od svega.
09:14
But the greatest thing, actually, was --
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A zapravo, od svega najbolja stvar je zapravo bila to da --
09:16
Every once in a while,
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Svako malo
09:17
I'd get, like, an invitation in the mail made of construction paper,
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u pošti bih dobio pozivnicu napravljenu od građevinskog papira,
09:21
and it would say, "You are invited to the opening of our new library."
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u kojoj bi pisalo, "Pozvani ste na otvorenje naše nove knjižnice.“
09:24
So you'd go to the library, say, you'd go to PS10,
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Tako da bih otišao u knjižnicu, recimo, odeš u PS10,
09:26
and you'd go inside.
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i uđeš.
09:28
There'd be balloons, there'd be a student ambassador,
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Bilo bi balona, predstavnik učenika,
09:30
there'd be speeches that were read,
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držanje govora,
09:33
poetry that was written specifically for the opening,
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poezija napisana posebno za otvorenje,
09:36
dignitaries would present people with certificates,
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visoki uzvanici bi ljudima dodijeljivali certifikate
09:38
and the whole thing was just a delirious, fun party.
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a cijela stvar je bila jedna delirična, zabavna zabava.
09:41
So I loved going to these things.
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I volio sam ići.
09:43
I would stand there dressed like this, obviously not belonging,
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Stajao bih tamo tako odjeven, vrlo očito ne pripadajući,
09:46
and someone would say, "What are you doing here, mister?"
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a netko bi rekao "Što vi tu radite, gospodine?“
09:48
And I'd say, "Well, I'm part of the team that designed this place."
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A ja bih odgovorio "Ja sam dio tima koji je dizajnirao ovo mjesto.“
09:52
And they'd said, "You do these shelves?"
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A oni bi rekli "Vi ste izradili police?“
09:54
And I said, "No." "You took the pictures up above."
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Odgovorio sam "Ne.“ "Vi ste snimili fotografije koje su gore.“
09:56
"No."
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"Ne.“
09:57
"Well, what did you do?"
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"No, što ste radili?“
09:58
"You know when you came in? The sign over the door?"
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"Znate kad ste ušli? Onaj znak iznad vrata?“
10:01
"The sign that says library?"
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"Znak na kojem piše knjižnica?“
10:02
(Laughter)
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(Smijeh)
10:03
"Yeah, I did that!"
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"Da, ja sam to napravio!“
10:05
And then they'd sort of go, "OK. Nice work if you can get it."
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A onda bi oni nekako izgovorili, "Dobro obavljen posao, ako ga skužite.“
10:10
So it was so satisfying going to these little openings
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I bilo je tako zadovoljavajuće ići na ta mala otvorenja
10:14
despite the fact that I was kind of largely ignored or humiliated,
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unatoč činjenici da sam većinom bio ignoriran ili ponižavan,
10:17
but it was actually fun going to the openings,
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ali doista je bilo zabavno ići na otvorenja,
10:20
so I decided that I wanted to get the people in my office
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pa sam odlučio da želim dovesti ljude u moj ured
10:22
who had worked on these projects, get the illustrators and photographers,
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koji su radili na tim projektima, ilustratore i fotografe,
10:26
and I said, why don't we rent a van
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i rekao sam, zašto ne unajmimo kombi
10:28
and drive around the five boroughs of New York
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da se vozimo po pet četvrti New Yorka
10:30
and see how many we could hit at one time.
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i da vidimo koliko možemo posjetiti odjednom.
10:32
And eventually there were going to be 60 of these libraries,
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I eventualno bit će 60 tih knjižnica,
10:35
so we probably got to see maybe half a dozen in one long day.
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a mi smo uspjeli vidjeti možda 6-7 u jednom dugom danu.
10:39
And the best thing of all was meeting these librarians
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A najbolje od svega je bilo upoznavanje tih knjižničara
10:42
who kind of were running these, took possession of these places
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koji su vodili ta mjesta, posjedovali ta mjesta
10:45
like their private stage upon which they were invited
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kao da su njihova osobna pozornica na koju su pozvani
10:48
to mesmerize their students and bring the books to life,
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kako bi opčinili njihove učenike i knjige vratili u život,
10:52
and it was just this really exciting experience
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i to je doista bilo jedno uzbudljivo iskustvo
10:54
for all of us to actually see these things in action.
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da vidimo te stvari u akciji.
10:57
So we spent a long day doing this
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Tako da smo proveli dug dan radeći to,
11:00
and we were in the very last library.
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i bili smo na zadnjoj knjižnici.
11:02
It was still winter, because it got dark early,
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I još je bila zima, jer je rano pao mrak,
11:04
and the librarian says,
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i knjižničarka reče
11:06
"I'm about to close down. So really nice having you here.
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"Zatvorit ću. Jako je lijepo bilo imati vas ovdje.
11:08
Hey, wait a second, do you want to see how I turn off the lights?"
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Hej, pričekajte trenutak, želite vidjeti kako gasim svjetla?“
11:12
I'm like, "OK."
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A ja onako, "OK.“
11:13
And she said, "I have this special way that I do it."
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I rekla je "Imam poseban način kako to radim.“
11:15
And then she showed me.
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I onda mi je pokazala.
11:17
What she did was she turned out every light one by one by one by one,
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Gasila ih je, svako svjetlo, jedno po jedno, jedno po jedno
11:20
and the last light she left on
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a zadnje svjetlo koje je ostalo gorjeti
11:22
was the light that illuminated the kids' faces,
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je ono koje je osvjetljivalo dječja lica,
11:25
and she said, "That's the last light I turn off every night,
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i rekla je "To je zadnje svjetlo koje gasim svake večeri,
11:28
because I like to remind myself why I come to work."
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jer se volim podsjetiti zašto dolazim na posao.“
11:31
So when I started this whole thing,
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Dakle, kad sam počeo s ovom cijelom stvari,
11:33
remember, it was just about designing that logo
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sjećate se, bilo je samo dizajnirati taj logo
11:36
and being clever, come up with a new name?
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i biti bistar, smisliti novo ime?
11:38
The unintended consequence here,
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Nenamjerna posljedica ovdje,
11:39
which I would like to take credit for
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za koju ću si dati priznanje
11:41
and like to think I can think through the experience to that extent,
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i volim misliti da duboko razmišljam o tom iskustvu do te mjere
11:44
but I can't.
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ali ne mogu.
11:46
I was just focused on a foot ahead of me, as far as I could reach with my own hands.
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Bio sam fokusiran na korak ispred, onoliko koliko sam mogao dosegnuti rukama.
11:50
Instead, way off in the distance
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A umjesto toga, jako daleko,
11:52
was a librarian
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je bila knjižničarka
11:54
who was going to find the chain of consequences
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koja će otkriti lanac posljedica
11:56
that we had set in motion,
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koje smo pokrenuli,
11:58
a source of inspiration
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izvor inspiracije
11:59
so that she in this case could do her work really well.
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tako da će ona, u ovom slučaju, svoj posao jako dobro obavljati.
12:03
40,000 kids a year are affected by these libraries.
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Knjižnice utječu na 40.000 djece godišnje.
12:06
They've been happening for more than 10 years now,
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Događaju se duže od 10 godina
12:09
so those librarians have kind of turned on a generation of children to books
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tako da su ti knjižničari približili knjige generaciji djece
12:13
and so it's been a thrill to find out
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i doista, bilo je prekrasno otkriti
12:16
that sometimes unintended consequences are the best consequences.
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da su ponekad nenamjerne posljedice najbolje posljedice.
12:20
Thank you very much.
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Hvala vam lijepa.
12:21
(Applause)
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(Pljesak)
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