Aparna Rao: Art that craves your attention

100,500 views ใƒป 2014-02-07

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Yubal Masalker ืžื‘ืงืจ: Ido Dekkers
00:12
Hi. So today, I'd like to share some works in progress.
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ืฉืœื•ื, ื”ื™ื•ื ืื—ืœื•ืง ืขืžื›ื ื›ืžื” ืขื‘ื•ื“ื•ืช ืฉืื ื™ ืžื‘ืฆืขืช ื”ื™ื•ื.
00:15
Since we are still realizing these works,
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ืžืื—ืจ ื•ืื ื• ืขื“ื™ื™ืŸ ืœื•ืžื“ื™ื ืืช ื”ืขื‘ื•ื“ื•ืช,
00:18
we are largely working within the realm
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ืื ื• ื‘ืขื™ืงืจ ืคื•ืขืœื™ื ื‘ืฉื“ื”
00:19
of intuition and mystery, still.
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ื”ืื™ื ื˜ื•ืื™ืฆื™ื” ื•ื”ืžืกืชื•ืจื™ืŸ, ื ื›ื•ืŸ ืœืขื›ืฉื™ื•.
00:22
So I'm going to try and describe
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ืื ืกื” ืœืชืืจ ื—ืœืง
00:23
some of the experiences that we're looking for
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ืžื”ื—ื•ื•ื™ื•ืช ืฉืื ื• ืฉื•ืืคื™ื ืืœื™ื”ืŸ
00:25
through each of the works.
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ื‘ื›ืœ ืื—ืช ืžื”ืขื‘ื•ื“ื•ืช.
00:27
So the first work is called the Imperial Monochromes.
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ื”ืขื‘ื•ื“ื” ื”ืจืืฉื•ื ื” ื ืงืจืืช Imperial Monochromes.
00:30
A viewer sort of unsuspectingly walks into the room,
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ืžื‘ืงืจ ื ื›ื ืก ืœื”ื ืืชื• ืœื—ื“ืจ
00:33
and catches a glimpse of these panels
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ื•ืžื‘ื—ื™ืŸ ื‘ืœื•ื—ื™ื•ืช ื”ืœืœื• ื”ื ืžืฆืื•ืช
00:36
in a messy composition on the wall.
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ื‘ืžืฆื‘ ืžื‘ื•ืœื’ืŸ ืขืœ ื”ืงื™ืจ.
00:38
Within seconds, as if the panels have noticed
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ืชื•ืš ืฉื ื™ื•ืช, ื›ืื™ืœื• ื”ืœื•ื—ื™ื•ืช ื—ืฉื•
00:41
the presence of the viewer,
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ื‘ื ื•ื›ื—ื•ืช ื”ืžื‘ืงืจ,
00:42
they appear to panic and sort of get into
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ื•ื”ืŸ ื›ื‘ื™ื›ื•ืœ ื ื‘ื”ืœื•ืช ื•ืžืกืชื“ืจื•ืช
00:45
a strict symmetry.
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ื‘ืกื“ืจ ืžื•ืคืชื™.
00:47
(Laughter)
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(ืฆื—ื•ืง)
00:48
So this is the sketch of the two states.
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ื–ื•ื”ื™ ืกืงื™ืฆื” ืฉืœ ืฉื ื™ ืžืฆื‘ื™ื.
00:51
One is total chaos. The other is absolute order.
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ื”ืื—ืช ื‘ืžืฆื‘ ื›ืื•ื˜ื™ ืœื—ืœื•ื˜ื™ืŸ ื•ื”ืื—ืจืช ื‘ืกื“ืจ ืžื•ื—ืœื˜.
00:53
And we were interested in seeing how little change
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ื”ืชืขื ื™ื™ื ื• ืœื‘ื“ื•ืง ื›ื™ืฆื“ ืฉื™ื ื•ื™ ืงื˜ืŸ
00:56
it takes to move from one state to the other state.
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ืžืกืคื™ืง ื›ื“ื™ ืœืขื‘ื•ืจ ืžืžืฆื‘ ืื—ื“ ืœืื—ืจ.
00:59
This also reminded us of two very different pictorial traditions.
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ื–ื” ื’ื ื”ื–ื›ื™ืจ ืœื ื• ืฉืชื™ ืžืกื•ืจื•ืช ืžืื•ื“ ืฉื•ื ื•ืช ื‘ืฆื™ื•ืจ.
01:03
One is the altar tablets of the 15th century,
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ื”ืื—ืช ื”ื™ื ืœื•ื—ื™ื•ืช ื”ืžื–ื‘ื— ืžื”ืžืื” ื”-15,
01:06
and the other is about 100 years ago,
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ื•ื”ืฉื ื™ื” ืžืœืคื ื™ ื›-100 ืฉื ื”,
01:08
Malevich's abstract compositions.
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ื”ื™ืฆื™ืจื•ืช ื”ืžื•ืคืฉื˜ื•ืช ืฉืœ ืžืœื™ื‘ืฅ'.
01:11
So I'm just going to take you to a video.
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ื›ืขืช ืืจืื” ืœื›ื ื•ื™ื“ืื•.
01:13
To give you a sense of scale,
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ื›ื“ื™ ืœืชืช ืžื•ืฉื’ ืขืœ ื”ืžื™ื“ื•ืช.
01:14
the largest panel is about two meters high.
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ื”ืœื•ื—ื™ืช ื”ื›ื™ ื’ื“ื•ืœื” ื”ื™ื ื‘ื’ื•ื‘ื” 2 ืžื˜ืจ ื‘ืขืจืš.
01:16
That's about this much. And the smallest one is an A4.
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ื–ื” ื‘ืขืจืš ื›ื›ื”. ื•ื”ืงื˜ื ื” ื‘ื™ื•ืชืจ ื”ื™ื A4.
01:19
So a viewer enters the space,
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ื”ืžื‘ืงืจ ื ื›ื ืก ืœืžืจื—ื‘,
01:21
and they snap to attention.
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ื•ื”ืŸ ืขื•ื‘ืจื•ืช ืœื“ื•ื.
01:24
And after a while, if the viewer continues
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ืœืื—ืจ ื–ืžืŸ ืžื”, ืื ื”ืžื‘ืงืจ ืžืžืฉื™ืš
01:25
to remain in the space,
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ืœืฉื”ื•ืช ื‘ืžืจื—ื‘,
01:27
the panels will sort of become immune
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ื”ืœื•ื—ื™ื•ืช ื ื”ื™ื•ืช ืžืขื™ืŸ ื—ืกื™ื ื•ืช
01:29
to the presence of the viewer
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ืœื ื•ื›ื—ื•ืช ื”ืžื‘ืงืจ
01:31
and become lax and autonomous again,
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ื•ื—ื•ื–ืจื•ืช ืœื”ื™ื•ืช ื ืจืคื•ืช ื•ืขืฆืžืื™ื•ืช,
01:34
until they sort of sense a presence in the room or a movement,
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ืขื“ ืฉื”ืŸ ืฉื•ื‘ ื—ืฉื•ืช ื‘ื ื•ื›ื—ื•ืช ืื• ื‘ืชื ื•ืขื” ื‘ื—ื“ืจ,
01:37
when they will again snap to attention.
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ื•ืื– ื”ืŸ ืฉื•ื‘ ื™ืขื‘ืจื• ืœื“ื•ื.
01:40
(Laughter)
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(ืฆื—ื•ืง)
01:42
So here it appears as if it's the viewer
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ื–ื” ื ืจืื” ื›ืื™ืœื• ื”ืžื‘ืงืจ
01:44
that's sort of instigating the sense of order among the panels,
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ื”ื•ื ืฉืžืขื•ืจืจ ืืช ื—ื•ืฉ ื”ืกื“ืจ ืืฆืœ ื”ืœื•ื—ื™ื•ืช,
01:47
but it could also be the other way around,
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ืื‘ืœ ื™ื›ื•ืœ ื’ื ืœื”ื™ื•ืช ืœื”ื™ืคืš,
01:49
that the panels are so stuck within
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ื›ืœื•ืžืจ, ืฉื”ืœื•ื—ื™ื•ืช ืชืงื•ืขื•ืช
01:52
their preconditioned behaviors
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ื‘ื”ืชื ื”ื’ื•ื™ื•ืช ื”ืžื•ืชื ื•ืช ืฉืœื”ืŸ
01:54
that they sort of thrust the viewer with the role of a tyrant.
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ื•ื”ืŸ ืžืœื‘ื™ืฉื•ืช ืขืœ ื”ืžื‘ืงืจ ืืช ืชืคืงื™ื“ ื”ืฉืœื™ื˜.
01:59
So this brings me to a quieter, small work
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ื–ื” ืžื•ื‘ื™ืœ ืื•ืชื™ ืœืขื‘ื•ื“ื” ืงื˜ื ื”, ื™ื•ืชืจ ืฉืงื˜ื”
02:02
called Handheld.
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ื”ื ืงืจืืช ืœื”ื—ื–ื™ืง-ื‘ื™ื“.
02:03
The viewer sees a piece of paper
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ื”ืฆื•ืคื” ืจื•ืื” ื’ื™ืœื™ื•ืŸ ื ื™ื™ืจ
02:05
that's mounted on the far end of the wall,
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ื”ืžื•ื“ื‘ืง ืขืœ ื”ืงืฆื” ื”ืžืจื•ื—ืง ืฉืœ ื”ืงื™ืจ,
02:07
but when you go closer, you see that it's a blank
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ืืœื ืฉื›ืืฉืจ ืžืชืงืจื‘ื™ื, ืจื•ืื™ื ืฉื–ื” ื“ืฃ ืจื™ืง
02:10
A4, or a letter-sized piece of paper,
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ืžืกื•ื’ A4, ืื• ื›ื“ื•ืžื”,
02:12
that's held on either side
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ื”ืžื•ื—ื–ืง ืžืฉื ื™ ืฆื“ื“ื™ื•
02:14
by two small hands
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ื‘ืฉืชื™ ื™ื“ื™ื™ื ืงื˜ื ื•ืช
02:15
that appear to be carved with a great deal
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ืฉื ืจืื” ื›ืื™ืœื• ื’ื•ืœืคื• ื‘ื”ืฉืงืขื” ืจื‘ื”
02:18
of attention and care from a small block of wood.
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ื•ื‘ื›ื™ืฉืจื•ืŸ ืจื‘ ืžื—ืชื™ื›ืช ืขืฅ ืงื˜ื ื”.
02:21
The viewer also sees that this entire sculpture
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ื”ืฆื•ืคื” ื’ื ืจื•ืื” ืฉื›ืœ ื”ื’ื™ืœื•ืฃ ื”ื–ื”
02:24
is sort of moving very slightly,
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ื ืข ื‘ืžืงืฆืช, ื›ืื™ืœื• ื”ื™ื“ื™ื™ื ื”ืœืœื•
02:27
as if these two hands are trying
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ืžื ืกื•ืช ืœื”ื—ื–ื™ืง ืืช ื”ื ื™ื™ืจ
02:29
to hold the paper very still
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ื‘ืžืฆื‘ ื™ืฆื™ื‘
02:30
for a long period of time,
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ื›ื‘ืจ ื–ืžืŸ ืืจื•ืš,
02:32
and somehow are not managing to.
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ื•ืฉื”ืŸ ืœื ื›ืœ-ื›ืš ืžืฆืœื™ื—ื•ืช ื‘ื›ืš.
02:35
So this instability in the movement
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ื—ื•ืกืจ ื™ืฆื™ื‘ื•ืช ื–ื”
02:37
very closely resembles the unsteady nature
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ืžืื•ื“ ื“ื•ืžื” ืœืื•ืคื™ ื”ื‘ืœืชื™ ื™ืฆื™ื‘
02:41
of images seen through a handheld camera.
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ืฉืœ ืชืžื•ื ื•ืช ื”ืžืฆื•ืœืžื•ืช ื‘ืžืฆืœืžืช-ื™ื“.
02:43
So here I'm going to show you two tandem clips.
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ื›ืขืช ืืฆื™ื’ ืœื›ื ืฉื ื™ ืกืจื˜ื•ื ื™ื ืขื•ืงื‘ื™ื.
02:46
One is through a still camera
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ื”ืื—ื“ ืžืžืฆืœืžื” ื ื™ื™ื—ืช
02:47
and the other is through a handheld camera.
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ื•ื”ืฉื ื™ ืžืžืฆืœืžืช-ื™ื“.
02:49
And you immediately see how the unsteady nature
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ื•ืžื™ื™ื“ ืจื•ืื™ื ื›ื™ืฆื“ ื”ืื•ืคื™ ื”ื‘ืœืชื™ ื™ืฆื™ื‘
02:52
of the video suggests the presence
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ืฉืœ ื”ืกืจื˜ื•ืŸ ืžืจืžื– ืขืœ ื”ื ื•ื›ื—ื•ืช ืฉืœ ืฆื•ืคื”
02:55
of an observer and a subjective point of view.
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ื•ืขืœ ื ืงื•ื“ืช ืžื‘ื˜ ืกื•ื‘ื™ื™ืงื˜ื™ื‘ื™ืช.
02:58
So we've just removed the camera
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ื›ืขืช ื”ื•ืจื“ื ื• ืืช ื”ืžืฆืœืžื”
02:59
and transferred that movement onto the panel.
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ื•ื”ืขื‘ืจื ื• ืื•ืชื” ืชื ื•ืขื” ืœืœื•ื— ืขืฆืžื•.
03:02
So here's a video.
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ื”ื ื” ื”ืกืจื˜ื•ืŸ.
03:03
You have to imagine the other hand. It's not there yet.
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ืชื“ืžื™ื™ื ื• ืืช ื”ื™ื“ ื”ืฉื ื™ื”. ื”ื™ื ืขื“ื™ื™ืŸ ืœื ืฉื.
03:06
But to us, we're sort of trying to evoke
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ืื‘ืœ ืื ื—ื ื•, ื›ืื™ืœื• ืžื ืกื™ื ืœืขื•ืจืจ
03:08
a self-effacing gesture, as if there's a little person
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ืคืขื•ืœืช ื‘ื™ื˜ื•ืœ-ืขืฆืžื™, ื›ืื™ืœื• ื™ืฉื ื• ืื“ื ืงื˜ืŸ
03:12
with outstretched arms
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ืขื ื™ื“ื™ื™ื ืžื•ืฉื˜ื•ืช
03:13
behind this enormous piece of paper.
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ืžืื—ื•ืจื™ ื’ื™ืœื™ื•ืŸ ื”ื ื™ื™ืจ ื”ื’ื“ื•ืœ ื”ื–ื”.
03:16
That sort of likens it to the amount of strain
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ื–ื” ืžื™ื™ืฆื’ ื›ื‘ื™ื›ื•ืœ ืืช ื’ื•ื“ืœ ื”ืžืืžืฅ
03:19
to be at the service of the observer and present
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ื”ืžื•ืฉืงืข ืœืžืขืŸ ื”ืฆื•ืคื” ื›ื“ื™
03:21
this piece of paper very delicately to the viewer
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ืœื”ืฆื™ื’ ื‘ืคื ื™ื• ืืช ื”ื ื™ื™ืจ ืชื•ืš ื›ื“ื™
03:24
in front of them.
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ื”ื—ื–ืงืชื• ื”ื™ื“ื™ื™ื.
03:27
The next work is Decoy.
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ื”ืขื‘ื•ื“ื” ื”ื‘ืื” ื”ื™ื ืคื™ืชื™ื•ืŸ.
03:29
This is a cardboard model, so the object
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ื–ื”ื• ื“ื’ื ืงืจื˜ื•ืŸ, ื›ืš ืฉื”ื—ืคืฅ
03:31
is about as tall as I am.
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ื”ื•ื ื‘ื’ื•ื‘ื” ืฉืœื™ ื‘ืขืจืš.
03:33
It has a rounded body, two arms,
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ื™ืฉ ืœื• ื’ื•ืฃ ืžืขื•ื’ืœ, ืฉืชื™ ื–ืจื•ืขื•ืช,
03:35
and a very tall, head-like antenna,
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ื•ืื ื˜ื ื” ืžืื•ื“ ื’ื‘ื•ื”ื” ื“ืžื•ื™ื™ืช-ืจืืฉ,
03:37
and its sole purpose is to attract attention towards itself.
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ื•ื”ืžื˜ืจื” ื”ื™ื—ื™ื“ื” ืฉืœื• ื”ื™ื ืœืžืฉื•ืš ืชืฉื•ืžืช-ืœื‘.
03:41
So when a viewer passes by,
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ื›ืืฉืจ ืขื•ื‘ืจ ืœื™ื“ื• ืžื™ืฉื”ื•,
03:43
it sort of tilts from side to side,
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ื”ื•ื ืžืชื ื“ื ื“ ืžืฆื“ ืืœ ืฆื“,
03:45
and moves its arms more and more frantically
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ื•ืžื ื™ืข ืืช ื–ืจื•ืขื•ืชื™ื• ื‘ืคืจืื•ืช ื’ื•ื‘ืจืช
03:48
as the person gets closer.
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ื›ื›ืœ ืฉื”ืื“ื ืžืชืงืจื‘.
03:51
So here is the first test scenario.
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ืื– ื”ื ื” ืžืงืจื” ืžื‘ื—ืŸ.
03:53
You see the two movements integrated,
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ืจื•ืื™ื ืืช ืฉืชื™ ื”ืชื ื•ืขื•ืช ื‘ืžืฉื•ืœื‘,
03:55
and the object seems to be employing
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ื•ื”ื—ืคืฅ ื ืจืื” ื›ืžืฉืชืžืฉ
03:57
its entire being in this expression of desperation.
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ื‘ื›ืœ ื”ื•ื•ื™ื™ืชื• ืœื”ื‘ืขืช ื ื•ืืฉื•ืชื•. ืื‘ืœ ื”ืจืขื™ื•ืŸ ื”ื•ื
04:02
But the idea is that once it's got the person's attention,
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ืฉื‘ืจื’ืข ืฉื”ื•ื ื–ื•ื›ื” ื‘ืชืฉื•ืžืช ื”ืœื‘,
04:05
it's no longer interested, and it looks for the next person whose attention to get.
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ื”ื•ื ืžืื‘ื“ ืขื ื™ื™ืŸ ื•ืžื—ืคืฉ ืืช ื”ืื“ื ื”ื‘ื ื›ื“ื™ ืœื–ื›ื•ืช ื‘ืชืฉื•ืžืช ืœื™ื‘ื•.
04:09
(Laughter)
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(ืฆื—ื•ืง)
04:12
So this is the final fabricated body of the Decoy.
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ื–ื•ื”ื™ ื”ืฆื•ืจื” ื”ืกื•ืคื™ืช ืฉืœ ื’ื•ืฃ ื”ืคื™ืชื™ื•ืŸ.
04:15
It appears to be mass-manufactured
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ื”ื•ื ื ืจืื” ื›ืื™ืœื• ื™ื•ืฆืจ ื‘ื™ื™ืฆื•ืจ-ื”ืžื•ื ื™
04:17
like it came out of a factory
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ื•ื™ืฆื ืžืžืคืขืœ
04:19
like vacuum cleaners and washing machines.
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ื›ืžื• ืฉื•ืื‘ื™-ืื‘ืง ื•ืžื›ื•ื ื•ืช ื›ื‘ื™ืกื”.
04:21
Because we are always working
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ื–ื” ื›ื™ ืื ื• ืชืžื™ื“ ืคื•ืขืœื™ื
04:23
from a very personal space,
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ืžืชื•ืš ืžืจื—ื‘ ืžืื•ื“ ืื™ืฉื™,
04:24
we like how this consumer aesthetic
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ืื ื• ืื•ื”ื‘ื™ื ืื™ืš ืฉื”ืขื™ืฆื•ื‘ ืžื•ื ื—ื”-ื”ืœืงื•ื—
04:27
sort of depersonalizes the object
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ื”ื•ืคืš ืืช ื”ื—ืคืฅ ืœื—ืกืจ-ืื™ืฉื™ื•ืช
04:29
and gives us a bit of distance
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ื•ืžืขื ื™ืง ืœื ื• ืจื™ื—ื•ืง,
04:30
in its appearance, at least.
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ืœื›ืœ ื”ืคื—ื•ืช ื‘ืžืจืื”ื•.
04:32
And so to us this is a kind of sinister being
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ืœื›ืŸ ืขื‘ื•ืจื ื• ื–ื”ื• ื™ื™ืฆื•ืจ ืฉืœื™ืœื™ ืืฉืจ
04:35
which is trying to distract you from the things
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ืžื ืกื” ืœื”ืกื™ื˜ ืื•ืชื ื• ืžื”ื“ื‘ืจื™ื ืฉื‘ืืžืช ื“ื•ืจืฉื™ื
04:37
that actually need your attention,
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ืืช ืชืฉื•ืžืช ืœื™ื‘ื ื•,
04:38
but it could also be a figure that needs a lot of help.
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ืื‘ืœ ื–ื• ื™ื›ื•ืœื” ืœื”ื™ื•ืช ื’ื ื“ืžื•ืช ืฉื–ืงื•ืงื” ืขื–ืจื”.
04:43
The next work is an object,
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ื”ืขื‘ื•ื“ื” ื”ื‘ืื” ื”ื™ื ื—ืคืฅ,
04:45
that's also a kind of sound instrument.
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ืฉื”ื•ื ื’ื ืžื™ืŸ ืžื›ืฉื™ืจ ืœื”ืฉืžืขืช ืงื•ืœ,
04:48
In the shape of an amphitheater
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ื‘ืฆื•ืจืช ืืžืคื™ืชื™ืื˜ืจื•ืŸ,
04:50
that's scaled to the size of an audience
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ืฉื’ื•ื“ืœื• ืžืชืื™ื ืœื”ื›ื™ืœ ืงื”ืœ
04:52
as perceived from somebody from the stage.
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ื›ืคื™ ืฉื”ื•ื ื ืจืื” ืžื”ื‘ืžื”.
04:54
So from where I'm standing,
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ืžื”ื™ื›ืŸ ืฉืื ื™ ืขื•ืžื“ืช,
04:55
each of you appears to be this big,
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ื›ืœ ืื—ื“ ืžื›ื ื ืจืื” ื‘ื’ื•ื“ืœ ื”ื–ื”,
04:57
and the audience sort of takes the entire
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ื•ื”ืงื”ืœ ืžืžืœื ืืช ื›ืœ
04:59
field of my vision.
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ืฉื“ื” ื”ืจืื™ื” ืฉืœื™.
05:01
Seated in this audience are 996 small figures.
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ื‘ืงื”ืœ ื–ื” ื™ืฉื•ื‘ื•ืช 996 ื“ืžื•ื™ื•ืช ืงื˜ื ื•ืช.
05:05
They're mechanically enabled to clap
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ื”ืŸ ืžืกื•ื’ืœื•ืช ืžื™ื›ื ื™ืช ืœืžื—ื•ื ื›ืคื™ื™ื
05:07
of their own free will.
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ืžืจืฆื•ื ืŸ ื”ื—ื•ืคืฉื™.
05:09
This means that each of them can decide
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ื–ื” ืื•ืžืจ ืฉื›ืœ ืื—ืช ืžื”ืŸ ื™ื›ื•ืœื” ืœื”ื—ืœื™ื˜
05:11
if and when they want to clap,
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ืื ื•ืžืชื™ ื”ื™ื ืจื•ืฆื” ืœืžื—ื•ื ื›ืคื™ื™ื,
05:12
how hard, for how long,
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ื‘ืื™ื–ื• ืขื•ืฆืžื” ื•ืœื›ืžื” ื–ืžืŸ,
05:14
how they want to be influenced by those around them or influence others,
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ื›ื™ืฆื“ ื‘ืจืฆื•ื ืŸ ืœื”ื™ื•ืช ืžื•ืฉืคืขื•ืช ืžื”ืื—ืจื™ื ื‘ืกื‘ื™ื‘ืชืŸ ืื• ืœื”ืฉืคื™ืข ืขืœ ืื—ืจื™ื,
05:18
and if they want to contribute to innovation.
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ื•ืื ื”ืŸ ืจื•ืฆื•ืช ืœืชืจื•ื ืœื—ื“ืฉื ื•ืช.
05:22
So when the viewer steps in front of the audience,
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ื›ืš ืฉื›ืืฉืจ ื”ืฆื•ืคื” ืฆื•ืขื“ ืืœ ืžื•ืœ ื”ืงื”ืœ,
05:24
there will be a response.
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ืชื”ื™ื” ืชื’ื•ื‘ื”.
05:26
It could be a few claps or a strong applause,
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ื–ื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ืžื—ื™ืื•ืช ื›ืฃ ื‘ื•ื“ื“ื•ืช ืื• ืชืฉื•ืื•ืช ื—ื–ืงื•ืช,
05:29
and then nothing happens until the viewer
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ื•ืื– ืœื ืงื•ืจื” ื›ืœื•ื ืขื“ ืฉื”ืฆื•ืคื”
05:31
leaves the stage, and again the audience will respond.
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ืขื•ื–ื‘ ืืช ื”ื‘ืžื”, ื•ืื– ืฉื•ื‘ ื”ืงื”ืœ ื™ื’ื™ื‘.
05:34
It could be anything from a few feeble claps
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ื–ื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ื›ืœ ื“ื‘ืจ ืžื›ืคื™ื™ื ื—ืœืฉื•ืช
05:36
from members in the audience,
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ืžื”ื™ื•ืฉื‘ื™ื ื‘ืงื”ืœ,
05:38
or it could be a very loud ovation.
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ืื• ื–ื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ืชืฉื•ืื•ืช ืจืžื•ืช.
05:42
So to us, I think we're really looking
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ืœื›ืŸ ืื ื• ืžืกืชื›ืœื™ื
05:44
at an audience as its own object
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ืขืœ ื”ืงื”ืœ ื›ื’ื•ืฃ ืขืฆืžืื™
05:46
or its own organism
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ืื• ื›ืื•ืจื’ื ื™ื–ื ืขืฆืžืื™
05:48
that's also got a sort of musical-like quality to it,
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ืฉื™ืฉ ืœื• ื’ื ืžื™ืŸ ื™ื›ื•ืœืช ืžื•ื–ื™ืงืœื™ืช,
05:52
an instrument.
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ืžื™ืŸ ื›ืœื™ ื ื’ื™ื ื”.
05:53
So the viewer can play it
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ื”ืฆื•ืคื” ื™ื›ื•ืœ ืœื ื’ืŸ
05:55
by eliciting quite complex and varied,
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ืขืœ-ื™ื“ื™ ื”ืคืงืช ืชื‘ื ื™ื•ืช ืงื•ืœื™ื•ืช
05:57
nuanced musical or sound patterns,
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ืื• ืžื•ื–ื™ืงืœื™ื•ืช ื“ื™ ืžื•ืจื›ื‘ื•ืช ื•ืžื’ื•ื•ื ื•ืช,
06:00
but cannot really provoke the audience
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ืื‘ืœ ืื™ื ื• ื™ื›ื•ืœ ืœืขื•ืจืจ ืืฆืœ ื”ืงื”ืœ
06:02
into any particular kind of response.
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ืชื’ื•ื‘ื” ืžืกื•ื™ื™ืžืช ื›ืœืฉื”ื™.
06:05
So there's a sense of judgment and capriciousness
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ืœื›ืŸ ืžืขื•ืจื‘ื•ืช ื‘ื–ื” ืชื—ื•ืฉื•ืช ืฉืœ ืฉื™ืคื•ื˜ื™ื•ืช,
06:08
and uneasiness involved.
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ื’ื—ืžื ื•ืช ื•ื—ื•ืกืจ ื ื—ืช.
06:10
It also has an alluring and trap-like quality to it.
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ื™ืฉ ื‘ื• ื’ื ืชื›ื•ื ื” ืฉืœ ืคื™ืชื•ื™, ืžื™ืŸ ืžืœื›ื•ื“ืช ื›ื–ื•.
06:14
So here if you see we're quite excited about
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ื›ืืŸ ื ื™ืชืŸ ืœืจืื•ืช ืฉืื ื• ืžืชืจื’ืฉื™ื
06:16
the image of the head splitting to form the two hands.
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ื‘ื’ืœืœ ื”ืจืืฉ ืฉืžืชืคืฆืœ ื•ื™ื•ืฆืจ ืฉืชื™ ื›ืคื•ืช ื™ื“ื™ื™ื.
06:20
So here's a small visual animation,
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ื”ื ื” ืื ื™ืžืฆื™ื” ืงืฆืจื”,
06:22
as if the two sides of the brain are sort of clashing
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ื›ืื™ืœื• ืฉื ื™ ืฆื™ื“ื™ ื”ืžื•ื— ืžืชื ื’ืฉื™ื ื–ื” ื‘ื–ื”
06:26
against each other to kind of make sense
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ื›ื“ื™ ืœื‘ื˜ื ื‘ืคื•ืขืœ
06:28
of the duality and the tension.
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ืืช ื”ืฉื ื™ื•ืช ื•ื”ืžืชื—.
06:31
And here is a prototype.
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ื”ื ื” ื”ืื‘-ื˜ื™ืคื•ืก.
06:33
So we can't wait to be engulfed by 996 of them.
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ืื™ืŸ ืœื ื• ื›ื‘ืจ ืกื‘ืœื ื•ืช ืœื—ื›ื•ืช ืœ-996 ื›ืืœื” ืฉื™ืฆื™ืคื• ืื•ืชื ื•.
06:38
Okay, this is the last work. It's called the Framerunners.
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ื–ื•ื”ื™ ื”ืขื‘ื•ื“ื” ื”ืื—ืจื•ื ื”. ื”ื™ื ื ืงืจืืช ื”-Framerunners.
06:41
It comes out of the idea of a window.
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ื”ื™ื ืชื•ืฆืจ ืฉืœ ื”ืจืขื™ื•ืŸ ืขืœ ื—ืœื•ืŸ.
06:44
This is an actual window in our studio,
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ื–ื”ื• ื—ืœื•ืŸ ืืžื™ืชื™ ื‘ืกื˜ื•ื“ื™ื• ืฉืœื ื•,
06:46
and as you can see, it's made up of three
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ื•ื›ืคื™ ืฉืจื•ืื™ื, ื”ื•ื ืขืฉื•ื™
06:48
different thicknesses of wooden sections.
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ืžืฉืœื•ืฉื” ืขื•ื‘ื™ื™ื ืฉื•ื ื™ื ืฉืœ ื—ืœืงื™ ืขืฅ.
06:50
So we used the same window vocabulary
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ื”ืฉืชืžืฉื ื• ื‘ืื•ืชื” ืžืชื›ื•ื ืช ืฉืœ ื—ืœื•ืŸ
06:52
to construct our own frame or grid
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ืœื‘ื ื™ื™ืช ืžืกื’ืจืช ื”ืžื—ื•ืœืงืช ื‘ืืžืฆืขื•ืช ืงื•ืจื•ืช
06:55
that's suspended in the room and that can
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ืืฉืจ ืชืœื•ื™ื” ื‘ื—ื“ืจ ื•ืฉื ื™ืชืŸ
06:57
be viewed from two sides.
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ืœืจืื•ืชื” ืžืฉื ื™ ื”ืฆื“ื“ื™ื.
06:59
This grid is inhabited by a tribe of small figures.
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ืžืกื’ืจืช ื–ื• ืžืื•ื›ืœืกืช ื‘ืื•ืกืฃ ืฉืœ ื“ืžื•ื™ื•ืช ืงื˜ื ื•ืช.
07:02
They're also made up of three different sizes,
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ื”ืŸ ื‘ืื•ืช ื‘ืฉืœื•ืฉื” ื’ื“ืœื™ื,
07:04
as if to suggest a kind of perspective
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ื›ื“ื™ ืœืชืช ืชื—ื•ืฉื” ืฉืœ ืคืจืกืคืงื˜ื™ื‘ื”
07:07
or landscape on the single plain.
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ืื• ืฉืœ ืชื•ื•ืื™ ืงืจืงืข ืขืœ ื’ื‘ื™ ืžื™ืฉื•ืจ.
07:10
Each of these figures can also run backward
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ื›ืœ ืื—ืช ืžื”ื“ืžื•ื™ื•ืช ื™ื›ื•ืœื” ืœื ื•ืข ืื—ื•ืจื”
07:12
and forward in the track
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ืื• ืงื“ื™ืžื” ื‘ืชื•ืš ื”ืžืกืœื•ืœ
07:14
and hide behind two adjacent tracks.
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ื•ืœื”ืกืชืชืจ ื‘ื™ืŸ ืฉื ื™ ืžืกืœื•ืœื™ื ืกืžื•ื›ื™ื.
07:17
So in contrast to this very tight grid,
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ื‘ื ื™ื’ื•ื“ ืœืžืกื’ืจืช ื”ืžืื•ื“ ืงืฉื™ื—ื” ื”ื–ื•,
07:19
we wanted to give these figures a very comical
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ืจืฆื™ื ื• ืœื”ืขื ื™ืง ืœื“ืžื•ื™ื•ืช ื”ืœืœื• ืื•ืคื™
07:22
and slapstick-like quality,
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ืžืื•ื“ ื”ื™ืชื•ืœื™ ื•ื›ืžื•-ืฉื•ื‘ื‘ื™,
07:24
as if a puppeteer has taken them
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ื›ืื™ืœื• ืžืคืขื™ืœ ื‘ื•ื‘ื•ืช
07:26
and physically animated them down the path.
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ืœืงื— ืื•ืชืŸ ื•ื”ืคื™ื— ื‘ื”ืŸ ื—ื™ื™ื.
07:28
So we like the idea of these figures
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ืื ื• ืื•ื”ื‘ื™ื ืืช ื”ืจืขื™ื•ืŸ ืฉื”ื“ืžื•ื™ื•ืช ื”ืœืœื•
07:31
sort of skipping along
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ืžืงืคืฆื•ืช ืœื”ืŸ ื›ื–ื”,
07:32
like they're oblivious and carefree
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ื›ืื™ืœื• ื”ืŸ ืื“ื™ืฉื•ืช ืœืกื‘ื™ื‘ื”,
07:34
and happy-go-lucky and content,
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ื—ืกืจื•ืช ืคื—ื“, ืฉืื ื ื•ืช ื•ืฉืžื—ื•ืช ื‘ื—ืœืงืŸ,
07:37
until they sort of sense a movement from the viewer
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ืขื“ ืฉื”ืŸ ื—ืฉื•ืช ื‘ืชื ื•ืขื” ืžืฆื“ ื”ืฆื•ืคื”
07:40
and they will hide behind the fastest wall.
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ื•ืื– ื”ืŸ ืžืกืชืชืจื•ืช ืžืื—ื•ืจื™ ื”ืงื™ืจ ื”ื›ื™ ืงืจื•ื‘.
07:44
So to us, this work also presents its own contradiction.
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ืขื‘ื•ืจื ื•, ืขื‘ื•ื“ื” ื–ื• ืžื™ื™ืฆื’ืช ืืช ื”ืกืชื™ืจื” ื”ืคื ื™ืžื™ืช ืฉืœื”.
07:48
These figures are sort of entrapped
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ื”ื“ืžื•ื™ื•ืช ื”ืœืœื• ื›ืื™ืœื• ืœื›ื•ื“ื•ืช
07:50
within this very strong grid,
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ื‘ืชื•ืš ื”ืžืกื’ืจืช ื”ืงืฉื™ื—ื” ื”ื–ื•,
07:52
which is like a prison, but also a fortress,
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ืฉื”ื™ื ื›ืžื• ื‘ื™ืช-ื›ืœื, ืื‘ืœ ื’ื ืžืขื•ื– ื‘ื˜ื•ื—,
07:55
because it allows them to be oblivious
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ื›ื™ ื”ื™ื ื’ื ืžืืคืฉืจืช ืœื”ืŸ
07:57
and naive and carefree and quite oblivious
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ืœื”ื™ื•ืช ื—ืกืจื•ืช ื“ืื’ื” ื•ืื“ื™ืฉื•ืช
07:59
of the external world.
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ืœืขื•ืœื ื”ื—ื™ืฆื•ืŸ.
08:02
So all these real life qualities that I talk about
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ื›ืœ ื”ืชื›ื•ื ื•ืช ื”ืœืœื• ืžื”ืขื•ืœื ื”ืืžื™ืชื™ ืฉื“ื™ื‘ืจืชื™ ืขืœื™ื”ืŸ
08:05
are sort of translated to a very specific
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ืขื‘ืจื• ืชื™ืจื’ื•ื ืœืชืฆื•ืจื” ื˜ื›ื ื™ืช
08:07
technical configuration,
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ืžืื•ื“ ืžืกื•ื™ื™ืžืช,
08:09
and we were very lucky to collaborate
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ื•ื™ืฉ ืœื ื• ืžื–ืœ ืœืฉืชืฃ ืคืขื•ืœื”
08:11
with ETH Zurich to develop the first prototype.
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ืขื ETH Zurich ื›ื“ื™ ืœืคืชื— ืืช ื”ืื‘-ื˜ื™ืคื•ืก ื”ืจืืฉื•ืŸ.
08:14
So you see they extracted the motion cogs
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ื”ื ื”ืกื™ืจื• ืืช ื’ืœื’ืœื™-ื”ืฉื™ื ื™ื™ื
08:16
from our animations and created a wiggle
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ืžื”ืื ื™ืžืฆื™ื•ืช ืฉืœื ื• ื•ื™ืฆืจื• ื”ืชื ื•ื“ื“ื•ืช
08:18
that integrated the head-bobbing movement
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ืฉืฉื™ืœื‘ื” ืชื ื•ืขืช ืขืœื™ื”-ื™ืจื™ื“ื” ืฉืœ ื”ืจืืฉ
08:20
and the back-and-forth movement.
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ื•ืืช ืชื ื•ืขืช ืงื“ื™ืžื”-ืื—ื•ืจื”.
08:22
So it's really quite small.
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ื–ื” ืก"ื” ื“ื™ ืงื˜ืŸ,
08:24
You can see it can fit into the palm of my hand.
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ื•ื ื™ืชืŸ ืœืจืื•ืช ืฉื–ื” ื ื›ื ืก ืœื›ืฃ ื”ื™ื“ ืฉืœื™.
08:26
So imagine our excitement when we saw it
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ืื– ืชื—ืฉื‘ื• ืื™ื–ื• ื”ืชืจื’ืฉื•ืช
08:28
really working in the studio, and here it is.
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ื”ื™ืชื” ืœื ื• ื›ืืฉืจ ืจืื™ื ื• ืืช ื–ื” ืžืžืฉ ืขื•ื‘ื“ ื‘ืกื˜ื•ื“ื™ื•.
08:33
(Laughter)
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(ืฆื—ื•ืง)
08:37
Thank you.
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ืชื•ื“ื”.
08:38
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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