Alex Steffen: The route to a sustainable future

Prevoditelj: Ivor Kovic Recezent: Nenad Maljković

When I'm starting talks like this,

Na početku ovakvih prezentacija,

I usually do a whole spiel about sustainability

obično ispričam cijelu priču o održivosti

because a lot of people out there don't know what that is.

zato što mnogi ne znaju što je to.

This is a crowd that does know what it is,

Ovo je publika koja zna što je održivost,

so I'll like just do like the 60-second crib-note version. Right?

zato bih vam dao samo kratku, jednominutnu verziju. Dobro?

So just bear with me. We'll go real fast, you know?

Slušajte pažljivo... ići ćemo vrlo brzo...

Fill in the blanks.

praznine sami popunite.

So, you know, sustainability, small planet.

Dakle... sve znate... održivost, mali planet.

Right? Picture a little Earth, circling around the sun.

Dobro? Zamislite malu Zemlju kako kruži oko Sunca.

You know, about a million years ago,

Negdje prije otprilike milijun godina,

a bunch of monkeys fell out of trees,

hrpa majmuna spustila se s drveća,

got a little clever, harnessed fire,

postali su pametniji, ovladali vatrom,

invented the printing press,

izumili tiskarski stroj,

made, you know, luggage with wheels on it.

stvorili, recimo, prtljagu s kotačima.

And, you know, built the society that we now live in.

Također su zgradili društvo u kojem danas živimo.

Unfortunately, while this society is, without a doubt,

Nažalost, iako je ovo društvo - nema sumnje -

the most prosperous and dynamic the world has ever created,

najuspješnije i najdinamičnije do sada stvoreno društvo,

it's got some major, major flaws.

ono ima neke jako, jako velike mane.

One of them is that every society has an ecological footprint.

Jedna od njih je da svako društvo ostavlja ekološki otisak.

It has an amount of impact on the planet that's measurable.

Ima određeni mjerljivi utjecaj na planet.

How much stuff goes through your life,

Koliko stvari prođe kroz vaš život.

how much waste is left behind you.

Koliko otpada ostaje iza vas.

And we, at the moment, in our society,

Naše društvo u ovom trenutku

have a really dramatically unsustainable level of this.

ima stvarno dramatično neodrživu razinu svega ovoga.

We're using up about five planets.

Trošimo otprilike pet planeta.

If everybody on the planet lived the way we did,

Kada bi svi na planetu živjeli kao mi,

we'd need between five, six, seven,

trebali bi između pet, šest, sedam,

some people even say 10 planets to make it.

neki kažu čak 10 planeta za svoje potrebe.

Clearly we don't have 10 planets.

Očito je, mi nemamo 10 planeta.

Again, you know, mental, visual, 10 planets, one planet,

Još jednom... vizualizirajte si... 10 planeta, jedan planet,

10 planets, one planet. Right?

10 planeta, jedan planet. Dobro?

We don't have that. So that's one problem.

Mi to nemamo. Znači, to je jedan problem.

The second problem is that the planet that we have

Drugi problem je da se ovaj planet koji imamo

is being used in wildly unfair ways. Right?

koristi na izrazito nepravedan način. Dobro?

North Americans, such as myself, you know,

Stanovnici Sjeverne Amerike, poput mene,

we're basically sort of wallowing, gluttonous hogs,

mi kao da smo samoživi i proždrljivi prasci,

and we're eating all sorts of stuff.

svašta proždiremo.

And, you know, then you get all the way down

A sada hajdemo skroz dolje

to people who live in the Asia-Pacific region, or even more, Africa.

do ljudi koji žive u azijsko-pacifičkoj regiji ili možda Africi.

And people simply do not have enough to survive.

Ti ljudi jednostavno nemaju dovoljno za preživljavanje.

This is producing all sorts of tensions,

To stvara razne napetosti,

all sorts of dynamics that are deeply disturbing.

razne dinamike koje su duboko uznemirujuće.

And there's more and more people on the way. Right?

A stanovništvo se sve više i više povećava. Dobro?

So, this is what the planet's going to look like in 20 years.

Ovako će, dakle naš planet izgledati za 20 godina.

It's going to be a pretty crowded place, at least eight billion people.

Bit će tu poprilična gužva, najmanje osam milijardi ljudi.

So to make matters even more difficult, it's a very young planet.

Da bi stvari bile još teže, ovo je planet s mladim stanovništvom.

A third of the people on this planet are kids.

Trećina ljudi na ovom planetu su djeca.

And those kids are growing up in a completely different way

A ta djeca odrastaju u potpuno drukčijim uvjetima

than their parents did, no matter where they live.

od njihovih roditelja, bez obzira gdje žive.

They've been exposed to this idea of our society, of our prosperity.

Izložena su ideji našeg društva, našeg blagostanja.

And they may not want to live exactly like us.

Oni možda ne žele živjeti sasvim poput nas.

They may not want to be Americans, or Brits,

Oni možda ne žele biti Amerikanci, Britanci,

or Germans, or South Africans,

Nijemci ili Južnoafrikanci,

but they want their own version

ali žele svoju verziju života

of a life which is more prosperous, and more dynamic,

koji je uspješniji, dinamičniji,

and more, you know, enjoyable.

i zapravo ugodniji.

And all of these things combine to create

Sve se ovo u kombinaciji stvara

an enormous amount of torque on the planet.

ogroman pritisak na planet.

And if we cannot figure out a way to deal with that torque,

I ako ne budemo u stanju smisliti kako se nositi s tim pritiskom,

we are going to find ourselves more and more and more quickly

sve više i sve brže suočavat ćemo se

facing situations which are simply unthinkable.

sa situacijama koje ne možemo ni zamisliti.

Everybody in this room has heard the worst-case scenarios.

Svi u ovoj prostoriji čuli su

I don't need to go into that.

za najgore moguće scenarije. Ne moram ulaziti u to.

But I will ask the question, what's the alternative?

Ali pitam vas, što je alternativa?

And I would say that, at the moment, the alternative is unimaginable.

Rekao bih da si u ovom trenutku alternativu ne možemo predočiti.

You know, so on the one hand we have the unthinkable;

S jedne strane imamo nezamislivo,

on the other hand we have the unimaginable.

a s druge strane nepredočivo.

We don't know yet how to build a society

Još uvijek ne znamo kako stvoriti društvo

which is environmentally sustainable,

koje je ekološki održivo,

which is shareable with everybody on the planet,

u kojem mogu sudjelovati svi na planetu,

which promotes stability and democracy and human rights,

koje osigurava stabilnost, demokraciju i ljudska prava

and which is achievable in the time-frame necessary

i koje bi bilo ostvarivo u roku potrebnom

to make it through the challenges we face.

za rješavanje izazova s kojima se suočavamo.

We don't know how to do this yet.

Još uvijek ne znamo kako to učiniti.

So what's Worldchanging?

Što je onda Worldchanging (eng. Svijet u promjeni)?

Well, Worldchanging you might think of

Dakle... Worldchanging možete zamisliti kao svojevrsnu

as being a bit of a news service for the unimaginable future.

medijsku agenciju za nepredočivu budućnost.

You know, what we're out there doing is looking

Znate, mi radeći svoj posao tražimo

for examples of tools, models and ideas,

primjere alata, uzora i ideja

which, if widely adopted, would change the game.

koje bi, uz široku primjenu, mogle promijeniti stvari. Dobro?

A lot of times, when I do a talk like this, I talk about things

Kada držim ovakve prezentacije,

that everybody in this room I'm sure has already heard of,

često govorim o nečemu što su svi u ovoj dvorani sigurno već čuli,

but most people haven't.

ali većina ljudi nije, zar ne?

So I thought today I'd do something a little different,

Stoga sam danas odlučio to malo promijeniti

and talk about what we're looking for, rather than saying, you know,

i govoriti o onome što tražimo. Umjesto

rather than giving you tried-and-true examples.

da vam pokazujem iskušane i stvarne primjere,

Talk about the kinds of things we're scoping out.

pokazat ću vam primjere onoga za čime tragamo,

Give you a little peek into our editorial notebook.

dat ću vam uvid u naše uredničke bilješke.

And given that I have 13 minutes to do this, this is going to go kind of quick.

Obzirom da imam 13 minuta za to, i to će biti pomalo ubrzano.

So, I don't know, just stick with me. Right?

Zato... što ja znam... držite se. Dobro?

So, first of all, what are we looking for? Bright Green city.

Kao prvo, za čime tragamo? Za svijetlim primjerom zelenoga grada.

One of the biggest levers that we have in the developed world

Jedna od najvažnijih prevaga koje u razvijenom svijetu imamo

for changing the impact that we have on the planet

za promjenu našeg utjecaja na planet

is changing the way that we live in cities.

je promjena načina života u gradovima.

We're already an urban planet;

Mi već jesmo urbani planet,

that's especially true in the developed world.

a to je posebice tako za razvijeni svijet.

And people who live in cities in the developed world

Ljudi koji žive u gradovima u razvijenom svijetu

tend to be very prosperous, and thus use a lot of stuff.

žive vrlo raskošno i zato troše puno toga.

If we can change the dynamic,

Ukoliko bismo tu dinamiku promijenili,

by first of all creating cities that are denser and more livable ...

prvenstveno stvaranjem gradova koji su gušći i pogodniji za život...

Here, for example, is Vancouver, which if you haven't been there,

Ovdje imamo kao primjer Vancouver, koji morate posjetiti,

you ought to go for a visit. It's a fabulous city.

ako već niste bili tamo. To je fantastičan grad.

And they are doing density, new density,

Oni stvaraju gustoću, novu gustoću.,

better than probably anybody else on the planet right now.

bolje nego vjerojatno itko trenutačno na planeti.

They're actually managing to talk North Americans out of driving cars,

Oni stvarno uspjevaju stanovnike Sjeverne Amerike uvjeriti da ne voze automobile,

which is a pretty great thing.

što je prilično velika stvar.

So you have density. You also have growth management.

Dakle gustoća. Tu je i upravljanje rastom.

You leave aside what is natural to be natural.

Prirodu ostavljate na miru kako bi ostala prirodna.

This is in Portland. That is an actual development.

Ovo je u Portlandu. Ovo je stvarni projekt.

That land there will remain pasture in perpetuity.

Zemlja s ove strane ostat će zauvijek pašnjak.

They've bounded the city with a line.

Odredili su gdje završava grad.

Nature, city. Nothing changes.

Priroda, grad. Ništa se ne mijenja.

Once you do those things, you can start making all sorts of investments.

Kad tako nešto napravite, možete početi s različitim ulaganjima.

You can start doing things like, you know,

Možete početi stvarati, recimo,

transit systems that actually work to transport people,

javni prijevoz koji dobro funkcionira i stvarno prevozi ljude

in effective and reasonably comfortable manners.

na učinkovit i dovoljno udoban način. Dobro?

You can also start to change what you build.

Također možete početi mijenjati način na koji gradite.

This is the Beddington Zero Energy Development in London,

Ovo je zgrada s nultim utroškom energije u Beddingtonu, London,

which is one of the greenest buildings in the world. It's a fabulous place.

to je jedna od najzelenijih zgrada na svijetu. Fantastično mjesto.

We're able to now build buildings that generate all their own electricity,

Sada smo u mogućnosti graditi zgrade koje stvaraju vlastitu struju,

that recycle much of their water,

koje recikliraju većinu svoje vode,

that are much more comfortable than standard buildings,

koje su puno ugodnije za boravak od standardnih zgrada,

use all-natural light, etc., and, over time, cost less.

koriste potpuno prirodno svjetlo... a dugoročno su i jeftinije.

Green roofs. Bill McDonough covered that last night, so I won't dwell on that too much.

Zeleni krovovi. Bill McDonough je sinoć govorio o tome, zato se neću zadržavati.

But once you also have people living

Ali nakon što imate i ljude koji žive

in close proximity to each other,

u međusobnoj blizini,

one of the things you can do is --

jedna od stvari koju možete učiniti je...

as information technologies develop --

obzirom da se informacijska tehnologija razvija,

you can start to have smart places.

možete imati pametno informatizirana mjesta.

You can start to know where things are.

Možete znati gdje se što nalazi.

When you know where things are, it becomes easier to share them.

Kada znate gdje se što nalazi, zajedničko korištenje postaje jednostavnije.

When you share them, you end up using less.

Kada se nešto zajednički koristi, na kraju se toga manje troši.

So one great example is car-share clubs,

Jedan takav odličan primjer su klubovi za zajedničko korištenje automobila,

which are really starting to take off in the U.S.,

koji su sve popularniji u SAD,

have already taken off in many places in Europe, and are a great example.

a već su dosta popularni u brojnim mjestima u Europi.

If you're somebody who drives, you know, one day a week,

Ukoliko ste osoba koja vozi, recimo, jedan dan u tjednu,

do you really need your own car?

treba li vam zaista vlastiti automobil?

Another thing that information technology lets us do

Još nešto što nam informacijska tehnologija omogućuje

is start figuring out how to use less stuff

je da počnemo shvaćati kako da nečega manje trošimo

by knowing, and by monitoring, the amount we're actually using.

tako što znamo i pratimo ono što zapravo koristimo.

So, here's a power cord which glows brighter the more energy that you use,

Ovdje vidite kabel za napajanje koji jače svijetli

which I think is a pretty cool concept,

što više struje koristite; poprilično zanimljiv koncept,

although I think it ought to work the other way around,

iako mislim da bi trebao raditi obrnuto,

that it gets brighter the more you don't use.

da postaje sjajniji što manje struje koristite.

But, you know, there may even be a simpler approach.

Ali znate, može postojati i još jednostavniji pristup.

We could just re-label things.

Mogli bismo jednostavno drukčije obilježiti stvari.

This light switch that reads, on the one hand, flashfloods,

Prekidač na kojem gore piše "guta struju",

and on the other hand, off.

a dolje, "isključeno".

How we build things can change as well.

Možemo također promjeniti način na koji gradimo.

This is a bio-morphic building.

Ovo je biomorfološka zgrada.

It takes its inspiration in form from life.

Inspiracija za njen oblik dolazi iz života.

Many of these buildings are incredibly beautiful,

Ovakve zgrade mogu biti nevjerojatno lijepe

and also much more effective.

ali i puno učinkovitije.

This is an example of bio-mimicry,

Ovo je primjer biomimikrije,

which is something we're really starting to look a lot more for.

koja se počinje sve više i više primjenjivati.

In this case, you have a shell design

U ovom je slučaju prirodni oblik školjke

which was used to create a new kind of exhaust fan, which is greatly more effective.

iskorišten za dizajn nove vrste ventilatora za ispuh koji je puno učinkovitiji.

There's a lot of this stuff happening; it's really pretty remarkable.

Puno se toga događa, stvarno izvanredne stvari.

I encourage you to look on Worldchanging if you're into it.

Pozivam vas da pogledate Worldchanging ako vas ovo zanima.

We're starting to cover this more and more.

Sve više i više pišemo o tome.

There's also neo-biological design,

Postoji i neobiološki dizajn,

where more and more we're actually using life itself

u kojem sve više i više koristimo sam život

and the processes of life to become part of our industry.

i životne procese koji postaju dio industrije.

So this, for example, is hydrogen-generating algae.

Primjerice, ovo su alge koje proizvode vodik.

So we have a model in potential, an emerging model that we're looking for

Dakle mi tragamo za potencijalnim uzorom, rastućim uzorom

of how to take the cities most of us live in,

prema kojem bismo gradove u kojima živimo

and turn them into Bright Green cities.

mogli pretvoriti u sjajne zelene gradove.

But unfortunately, most of the people on the planet don't live in the cites we live in.

Nažalost, većina ljudi na planetu ne živi u gradovima poput naših.

They live in the emerging megacities of the developing world.

Žive u rastućim megagradovima u zemljama u razvoju.

And there's a statistic I often like to use,

Postoji statistika koju često koristim,

which is that we're adding a city of Seattle every four days,

koja kaže da svaka četiri dana dodajemo jedan Seattle,

a city the size of Seattle to the planet every four days.

grad veličine Seattla dodajemo planetu svaka četiri dana.

I was giving a talk about two months ago,

Prije dva mjeseca imao sam jedno predavanje,

and this guy, who'd done some work with the U.N., came up to me

i prišao mi je čovjek koji je radio za UN i rekao mi da je

and was really flustered, and he said, look,

zbilja zabrinut. Rekao je, gledajte,

you've got that totally wrong; it's totally wrong.

potpuno ste pogriješili, potpuna pogreška.

It's every seven days.

Nije četiri, već svakih sedam dana.

So, we're adding a city the size of Seattle every seven days,

Dakle, dodajemo grad veličine Seattla svakih sedam dana,

and most of those cities look more like this than the city that you or I live in.

a većina tih gradova sličnija je ovome nego gradovima u kojima živimo vi ili ja.

Most of those cites are growing incredibly quickly.

Većina tih gradova raste nevjerojatnom brzinom.

They don't have existing infrastructure;

Nemaju postojeće infrastrukture,

they have enormous numbers of people who are struggling with poverty,

imaju ogroman broj stanovnika koji se nose sa siromaštvom,

and enormous numbers of people are trying to figure out

ogroman broj stanovnika koji pokušavaju smisliti

how to do things in new ways.

kako raditi stvari na nov način. Dobro?

So what do we need in order to make developing nation

Što nam je potrebno da bismo megagradove zemalja u razvoju

megacities into Bright Green megacities?

pretvorili u svijetle zelene megagradove?

Well, the first thing we need is, we need leapfrogging.

Prvo što trebamo je preskakanje koraka.

And this is one of the things that we are looking for everywhere.

I to je nešto za čime svugdje tragamo.

The idea behind leapfrogging is that

Ideja preskakanja koraka znači da

if you are a person, or a country, who is stuck in a situation

ako ste osoba ili zemlja koja je zaglavila u situaciji

where you don't have the tools and technologies that you need,

u kojoj nemate alate i tehnologije koje trebate,

there's no reason for you to invest in last generation's technologies. Right?

nema razloga da investirate u tehnologije prošle generacije. Dobro?

That you're much better off, almost universally,

Bolje vam je, gotovo u svim slučajevima,

looking for a low-cost or locally applicable version of the newest technology.

tražiti jeftinije ili lokalno primjenjive verzije najnovije tehnologije.

One place we're all familiar with seeing this is with cell phones. Right?

To se obično dobro vidi s mobitelima. Dobro?

All throughout the developing world, people are going directly to cell phones,

Po svim zemljama u razvoju ljudi direktno idu na mobitele,

skipping the whole landline stage.

preskaču fazu fiksnih telefona.

If there are landlines in many developing world cities,

Ako fiksne telefonske linije i postoje,

they're usually pretty crappy systems that break down a lot

u većini gradova zemalja u razvoju taj je sustav obično jako loš i često se kvari

and cost enormous amounts of money.

te košta ogromne količine novaca. Dobro?

So I rather like this picture here.

Jako mi se sviđa ova slika.

I particularly like the Ganesh in the background, talking on the cell phone.

Posebice Ganesh u pozadini koji priča na mobitel.

So what we have, increasingly, is cell phones just permeating out through society.

Dakle sve više imamo pojavu da se mobiteli šire kroz društvo.

We've heard all about this here this week,

Čuli smo dosta o tome ovaj tjedan,

so I won't say too much more than that, other than to say

pa neću o tome previše govoriti,

what is true for cell phones is true for all sorts of technologies.

osim da to što vrijedi za mobitele, vrijedi za sve vrste tehnologija.

The second thing is tools for collaboration,

Drugo što trebamo su alati za suradnju,

be they systems of collaboration, or intellectual property systems

bilo da se radi o sustavima za suradnju

which encourage collaboration. Right?

ili o sustavima intelektualnog vlasništva koji potiču suradnju. Dobro?

When you have free ability for people to freely work together and innovate,

Kada ljudima omogućite da besplatno i slobodno surađuju

you get different kinds of solutions.

i inoviraju, dobijete drugačiju vrstu rješenja.

And those solutions are accessible in a different way

I ta su rješenja na drugačiji način dostupna

to people who don't have capital. Right?

ljudima koji nemaju kapital. Dobro?

So, you know, we have open source software,

Dakle, znate da imamo software otvorenog koda,

we have Creative Commons and other kinds of Copyleft solutions.

imamo Creative Commons i druge vrste "copyleft" rješenja. Dobro?

And those things lead to things like this.

Tako nešto dovodi do ovoga.

This is a Telecentro in Sao Paulo.

Ovo je Telecentro u Sao Paulu.

This is a pretty remarkable program

To je izvanredan program u kojem se

using free and open source software, cheap, sort of hacked-together machines,

koristi besplatan software otvorenog koda, jeftina računala

and basically sort of abandoned buildings --

te zapravo napuštene zgrade

has put together a bunch of community centers

za stvaranje brojnih centara u zajednici

where people can come in, get high-speed internet access,

gdje ljudi mogu doći i dobiti brzi pristup internetu,

learn computer programming skills for free.

steći znanje programiranja... sve besplatno.

And a quarter-million people every year use these now in Sao Paulo.

Četvrt milijuna ljudi svake godine koristi ove centre u Sao Paulu.

And those quarter-million people are some of the poorest people in Sao Paolo.

A oni su među najsiromašnijim stanovnicima Sao Paola.

I particularly like the little Linux penguin in the back. (Laughter)

Posebice mi se sviđa mali Linux pingvin u pozadini.

So one of the things that that's leading to is a sort of southern cultural explosion.

Ovo, između ostalog, dovodi do neke vrste kulturne eksplozije na Jugu.

And one of the things we're really, really interested in at Worldchanging

A nešto za što smo smo izuzetno zainteresirani u Worldchangingu

is the ways in which the south is re-identifying itself,

su načini na koje na Jugu sami sebi daju novi identitet,

and re-categorizing itself in ways

nanovo se kategoriziraju na način

that have less and less to do with most of us in this room.

koji ima sve manje i manje veze s većinom nas u dvorani.

So it's not, you know, Bollywood isn't just answering Hollywood. Right?

Dakle Bollywood nije samo odgovor na Hollywood. Dobro?

You know, Brazilian music scene isn't just answering the major labels.

Znate, brazilska glazbena scena nije samo odgovor velikim produkcijskim kućama.

It's doing something new. There's new things happening.

Ona radi nešto novo. Događaju se nove stvari.

There's interplay between them. And, you know, you get amazing things.

Postoji međudjelovanje među njima. I tako dobivate nevjerojatne stvari.

Like, I don't know if any of you have seen the movie "City of God?"

Poput... jeste li vidjeli film "Božji grad"?

Yeah, it's a fabulous movie if you haven't seen it.

Da, to je fantastičan film ako ga niste gledali.

And it's all about this question, in a very artistic and indirect kind of way.

Taj film govori upravo o tom pitanju, na jedan umjetnički i indirektan način.

You have other radical examples

Postoje i drugi radikalni primjeri

where the ability to use cultural tools is spreading out.

širenja mogućnosti korištenja kulturnih alata.

These are people who have just been visited by

Ovo su ljudi koje je upravo posjetio

the Internet bookmobile in Uganda.

internetski bibliobus u Ugandi.

And who are waving their first books in the air,

Oni mašu svojim prvim knjigama

which, I just think that's a pretty cool picture. You know?

što je poprilično dirljiva slika. Znate?

So you also have the ability for people to start coming together

Dakle... također imamo mogućnost da se ljudi povežu

and acting on their own behalf in political and civic ways,

i djeluju u svoju korist na politički i građanski način.

in ways that haven't happened before.

Na načine kakve do sada nismo vidjeli.

And as we heard last night, as we've heard earlier this week,

I kako smo čuli sinoć i prije ovaj tjedan,

are absolutely, fundamentally vital to the ability to craft new solutions,

to je od apsolutno fundamentalnog značaja za stvaranje novih rješenja...

is we've got to craft new political realities.

jer mi moramo stvoriti novu političku stvarnost.

And I would personally say that we have to craft new political realities,

Osobno bih rekao da trebamo stvoriti nove političke stvarnosti,

not only in places like India, Afghanistan, Kenya, Pakistan,

ne samo u mjestima poput Indije, Afganistana, Kenije, Pakistana,

what have you, but here at home as well.

ili gdje već, nego i ovdje kod kuće.

Another world is possible.

Drugačiji svijet je moguć.

And sort of the big motto of the anti-globalization movement. Right?

To je veliki moto antiglobalizacijskog pokreta. Zar ne?

We tweak that a lot.

Mi smo si ga temeljito prilagodili.

We talk about how another world isn't just possible; another world's here.

Mi kažemo da drugačiji svijet nije samo moguć, drugačiji svijet je ovdje.

That it's not just that we have to sort of imagine

Nije da moramo samo zamišljati

there being a different, vague possibility out there,

da postoji drugačija, nejasna mogućnost,

but we need to start acting a little bit more on that possibility.

već trebamo početi djelovati više prema toj mogućnosti.

We need to start doing things like Lula, President of Brazil.

Moramo početi raditi stvari kao Lula, predsjednik Brazila.

How many people knew of Lula before today?

Koliko je ljudi do danas čulo za Lulu?

OK, so, much, much better than the average crowd, I can tell you that.

U redu, puno bolje nego prosječna publika, to vam mogu reći.

So Lula, he's full of problems, full of contradictions,

Dakle Lula, on je pun problema, pun kontradikcija,

but one of the things that he's doing is,

ali neošto od onoga što on radi jest...

he is putting forward an idea of how we engage in international relations that

on iznosi ideju o načinu sudjelovanja u međunarodnim odnosima koji

completely shifts the balance from the standard sort of north-south dialogue

u potpunosti pomiče vagu sa tandardnog dijaloga između sjevera i juga

into a whole new way of global collaboration.

prema potpuno novom načinu globalne suradnje.

I would keep your eye on this fellow.

Na vašem bih mjestu pratio ovog čovjeka.

Another example of this sort of second superpower thing

Još jedan primjer ovakve vrste moćnog novog pristupa

is the rise of these games that are what we call "serious play."

je rast video igara koje nazivamo "ozbiljna igra".

We're looking a lot at this. This is spreading everywhere.

Pažljivo to pratimo. Širi se posvuda.

This is from "A Force More Powerful." It's a little screenshot.

Ovo je iz igre "Jača sila". To je mali prikaz ekrana.

"A Force More Powerful" is a video game that,

"Jača sila" je video igra koja vas,

while you're playing it, it teaches you how to engage

dok je igrate, uči kako se uključiti

in non-violent insurrection and regime change. (Laughter)

u nenasilni građanski protest i promjenu režima.

Here's another one. This is from a game called "Food Force,"

Evo još jedne. Ovo je iz igre pod nazivom "Snaga hrane",

which is a game that teaches children how to run a refugee camp.

igre koja uči djecu kako voditi kamp za izbjeglice.

These things are all contributing in a very dynamic way

Sve ove stvari na vrlo dinamičan način daju doprinos

to a huge rise in, especially in the developing world,

velikom rastu, posebice u zemljama u razvoju,

in people's interest in and passion for democracy.

interesa ljudi i strasti prema demokraciji.

We get so little news about the developing world

Primamo tako malo vijesti o zemljama u razvoju

that we often forget that there are literally

da često zaboravljamo da doslovno postoje

millions of people out there struggling to change things

milijuni ljudi koji se bore da promjene budu pravednije,

to be fairer, freer, more democratic, less corrupt.

slobodnije, više demokratske, manje korumpirane.

And, you know, we don't hear those stories enough.

I mi, znate, te priče ne čujemo dovoljno često.

But it's happening all over the place,

Ipak, to se događa posvuda

and these tools are part of what's making it possible.

i ovi alati to dijelom omogućavaju.

Now when you add all those things together,

Kada sve to zbrojite,

when you add together leapfrogging and new kinds of tools,

kada zbrojite preskakanje koraka i nove vrste alata,

you know, second superpower stuff, etc., what do you get?

moćne nove pristupe... što dobijete?

Well, very quickly, you get a Bright Green future for the developing world.

Pa, vrlo brzo, dobijete sjajnu zelenu budućnost za zemlje u razvoju.

You get, for example, green power spread throughout the world.

Dobijete, npr. zelenu energiju koja se širi svijetom.

You get -- this is a building in Hyderabad, India.

Dobijete... ovo je zgrada u Hyderabadu, Indija.

It's the greenest building in the world.

To je najzelenija zgrada na svijetu.

You get grassroots solutions, things that work

Dobijete lokalna rješenja koja funkcioniraju za ljude

for people who have no capital or limited access.

koji nemaju kapitala ili mu imaju ograničen pristup.

You get barefoot solar engineers carrying solar panels into the remote mountains.

Dobijete bosonoge solarne inženjere koji nose solarne ploče u udaljene planine.

You get access to distance medicine.

Dobijete pristup medicini na daljinu.

These are Indian nurses learning how to use PDAs

Ovo su indijske medicinske sestre koje uče kako koristiti dlanovnik (PDA)

to access databases that have information

da bi pristupile bazi podataka s informacijama

that they don't have access to at home in a distant manner.

kojima inače nemaju pristup od kuće.

You get new tools for people in the developing world.

Dobijete nove alate za ljude u zemljama u razvoju.

These are LED lights that help the roughly billion people out there,

Ovo su LED svjetla koja za otprilike milijardu ljudi

for whom nightfall means darkness,

kojima suton znači tamu

to have a new means of operating.

daju novi način funkcioniranja.

These are refrigerators that require no electricity;

Ovo su hladnjaci kojima ne treba struja,

they're pot within a pot design.

od keramike su i dizajnirani poput termosice.

And you get water solutions. Water's one of the most pressing problems.

I dobijete rješenja za vodu. Voda je jedan od najvećih problema.

Here's a design for harvesting rainwater that's super cheap

Ovo je dizajn za pobiranje kišnice koja je jako jeftina

and available to people in the developing world.

i dostupna ljudima u zemljama u razvoju.

Here's a design for distilling water using sunlight.

Ovo je dizajn za destilaciju vode uz pomoć sunčevih zraka.

Here's a fog-catcher, which, if you live in a moist, jungle-like area,

Ovo je lovac magle, ukoliko živite u vlažnim područjima poput džungle,

will distill water from the air that's clean and drinkable.

destilirat će vodu iz zraka koja je čista i pitka.

Here's a way of transporting water.

Ovo je način za transport vode.

I just love this, you know -- I mean carrying water is such a drag,

Jako mi se sviđa... nošenje vode je takva tlaka,

and somebody just came up with the idea of well, what if you rolled it. Right?

a netko se sjetio ove ideje, što ako je zakotrljamo? Dobro?

I mean, that's a great design.

Mislim da je ovo odličan dizajn.

This is a fabulous invention, LifeStraw.

Ovo je fantastičan izum, "slamka života".

Basically you can suck any water through this

Kroz nju možete zapravo usisati bilo kakvu vodu

and it will become drinkable by the time it hits your lips.

i dok ona dotakne vaše usne postat će pitka.

So, you know, people who are in desperate straits can get this.

Ljudi koju su u očajnoj situaciji mogu je koristiti.

This is one of my favorite Worldchanging kinds of things ever.

Ovo je jedna od meni najdražih stvari u Worldchanging stilu.

This is a merry-go-round invented by the company Roundabout,

To je vrtuljak kojega je izumila tvrtka Roundabout,

which pumps water as kids play. You know?

koji pumpa vodu dok se djeca igraju... Znate?

Seriously -- give that one a hand, it's pretty great.

Da... ovo rješenje zaslužuje ozbiljan pljesak, odlično je.

And the same thing is true for people who are in absolute crisis. Right?

Isto vrijedi za ljude koji su u apsolutnoj krizi. Dobro?

We're expecting to have upwards of 200 million refugees by the year 2020

Očekuje se da ćemo do 2020. godine imati oko 200 milijuna izbjeglica

because of climate change and political instability.

zbog klimatskih promjena i političke nestabilnosti.

How do we help people like that?

Kako možemo pomoći tim ljudima?

Well, there's all sorts of amazing new humanitarian designs

Pa, postoji vrsta nevjerojatnog novog humanitarnog dizajna

that are being developed in collaborative ways all across the planet.

koji se razvija kroz suradnju diljem planeta.

Some of those designs include models for acting,

Neki od tih dizajna uključuju primjere djelovanja,

such as new models for village instruction in the middle of refugee camps.

poput novih primjera seoske poduke u središtu izbjegličkog logora.

New models for pedagogy for the displaced.

Novi modeli pedagogije za raseljene.

And we have new tools.

I imamo nove alate.

This is one of my absolute favorite things anywhere.

Ovo je jedan od mojih apsolutnih favorita.

Does anyone know what this is?

Zna li netko što je ovo?

Audience: It detects landmines.

Iz publike: ...mine.

Alex Steffen: Exactly, this is a landmine-detecting flower.

Točno, ovo je cvijet koji otkriva mine.

If you are living in one of the places

Ukoliko živite na nekom od onih mjesta

where the roughly half-billion unaccounted for mines are scattered,

na kojem su neke od pola milijardi mina porazbacanih unaokolo,

you can fling these seeds out into the field.

možete baciti ovo sjemenje na polja.

And as they grow up, they will grow up around the mines,

Kako budu rasle, biljke će rasti oko mina,

their roots will detect the chemicals in them,

njihovo korjene će otkriti kemikalije u njima,

and where the flowers turn red you don't step.

a tamo gdje cvjetovi pocrvene... tamo ne smijete nagaziti.

Yeah, so seeds that could save your life. You know?

Da, sjemenje koje vam može spasiti život. Znate?

(Applause)

(pljesak)

I also love it because it seems to me

Ovaj primjer volim i zato što mi se čini

that the example, the tools we use to change the world,

da alati koje upotrebljavamo za promjenu svijeta

ought to be beautiful in themselves.

trebaju biti lijepi sami po sebi.

You know, that it's not just enough to survive.

Znate, nije dovoljno samo preživjeti.

We've got to make something better than what we've got.

Mi moramo napraviti nešto bolje od ovoga što imamo.

And I think that we will.

I mislim da hoćemo.

Just to wrap up, in the immortal words of H.G. Wells,

Da završim s besmrtnim riječima H.G. Wellsa,

I think that better things are on the way.

Mislim da bolje tek dolazi.

I think that, in fact, that "all of the past is but the beginning of a beginning.

Zapravo, mislim da je "sva prošlost samo početak početka;

All that the human mind has accomplished

sve što je ljudski um postigao

is but the dream before the awakening."

je samo san prije buđenja."

I hope that that turns out to be true.

Nadam se da će se to pokazati točnim.

The people in this room have given me more confidence than ever that it will.

Ljudi u ovoj dvorani daju mi više pouzdanja nego ikada da će to biti tako.

Thank you very much.

Hvala vam puno.

(Applause)

(pljesak)