Drew Curtis: How I beat a patent troll

148,985 views ・ 2012-04-17

TED


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Translator: Troels Larsen Reviewer: Simon Lebech Cichosz
00:15
Last January, my company, Fark.com, was sued
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Sidste januar blev min virksomhed, Fark.com, sagsøgt
00:19
along with Yahoo, MSN, Reddit,
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sammen med Yahoo, MSN, Reddit,
00:22
AOL, TechCrunch and others
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AOL, TechCrunch og andre
00:25
by a company called Gooseberry Natural Resources.
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af en virksomhed kaldet Gooseberry Natural Resources.
00:28
Gooseberry owned a patent
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Gooseberry ejede et patent
00:30
for the creation and distribution
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på skabelsen og distribueringen
00:32
of news releases via email.
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af nyhedsskrivelser via email.
00:35
(Laughter)
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(Latter)
00:38
Now it may seem kind of strange that such a thing can actually be patented,
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Det kan umiddelbart virke sært, at sådan en ting kan patenteres,
00:41
but it does happen all the time.
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men det sker hele tiden.
00:43
Take something already being done
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Tag noget som allerede gøres
00:45
and patent it for an emerging technology --
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og patenter det for en fremkommende teknologi --
00:47
like phone calls on the internet
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såsom telefonsamtaler på internettet
00:50
or video listings for TV shows
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eller programoversigter for TV
00:53
or radio but for cellphones,
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eller radio, men til mobiltelefoner,
00:55
and so on.
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og så videre.
00:57
The problem with these patents
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Problemet med disse patenter
00:59
is that the mechanisms are obscure
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er at mekanismerne er obskure
01:01
and the patent system is dysfunctional,
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og at patent systemet er dysfunktionelt,
01:03
and as a result, most of these lawsuits end in settlements.
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og resultatet bliver, at de fleste af disse søgsmål ender i forlig.
01:06
And because these settlements are under a non-disclosure agreement,
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Og fordi disse forlig er bundet af en fortrolighedsaftale
01:09
no one knows what the terms were.
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ved ingen hvad omstændighederne var.
01:11
And as a result, the patent troll can claim
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Resultatet bliver, at patent trolden kan hævde
01:13
that they won the case.
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at have vundet sagen.
01:16
In the case of Gooseberry Natural Resources,
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I sagen omkring Gooseberry Natural Resources,
01:18
this patent on emailing news releases
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havde dette patent på at emaile nyhedsskrivelser
01:20
had sort of a fatal flaw
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en slags fatal fejl
01:22
as it pertained to myself,
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i dens forbindelse med mig selv,
01:24
and that was that in the mainstream media world
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og det var, at i mainstream medie verdenen
01:26
there is only one definition for news release,
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er der kun en definition på nyhedsskrivelse,
01:29
and it turns out that is press release --
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og det viser sig at være en presse meddelse --
01:31
as in P.R.
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som i P.R.
01:33
Now my company, Fark,
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Min virksomhed, Fark,
01:35
deals with news, ostensibly,
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beskæftiger sig med nyheder, angiveligt,
01:37
and as a result
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og som resultat deraf
01:39
we were not in violation of this patent.
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krænkede vi ikke dette patent.
01:41
So case closed, right?
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Så sagen er afsluttet, vel?
01:43
Wrong.
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Forkert.
01:45
One of the major problems with patent law is that,
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Et af de store problemer med patentlovgivningen er,
01:47
in the case that when you are sued by a patent troll,
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at ifald du sagsøges af en patent trold,
01:50
the burden of proof that you did not infringe on the patent
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falder bevisbyrden for, at du ikke krænkede patentet
01:53
is actually on the defendant,
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faktisk på den anklagede,
01:55
which means you have to prove
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hvilket betyder at du skal bevise
01:57
that you do not infringe on the patent they're suing you on.
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at du ikke krænker det patent de sagsøger dig under.
02:00
And this can take quite a while.
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Og dette kan tage et godt stykke tid.
02:03
You need to know that the average patent troll defense
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I skal vide at det gennemsnitlige forsvar mod patent trolde
02:06
costs two million dollars
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koster to millioner dollars
02:08
and takes 18 months when you win.
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og tager 18 måneder når du vinder.
02:11
That is your best case outcome
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Dette er det bedste udfald
02:13
when you get sued by a patent troll.
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når man sagsøges af en patent trold.
02:15
Now I had hoped to team up with some of these larger companies
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Jeg havde håbet på at gå sammen med nogle af disse store virksomheder
02:18
in order to defend against this lawsuit,
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for at forsvare mig mod dette søgsmål,
02:20
but one-by-one they settled out of the case,
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men en efter en indgik de forlig,
02:23
even though -- and this is important --
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selvom -- og dette er vigtigt --
02:25
none of these companies
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ingen af disse virksomheder
02:27
infringed on this patent -- not a one of them.
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krænkede dette patent -- ikke en af dem.
02:30
And they started settling out.
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Og de begyndte at indgå forlig.
02:32
The reason they settled out
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Grunden til at de indgik forlig
02:34
is because it's cheaper to settle than to fight the lawsuit --
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er fordi det er billigere at indgå forlig, end at bekæmpe søgsmålet --
02:36
clearly, two million dollars cheaper in some cases,
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umiddelbart, to millioner dollars billigere i visse tilfælde,
02:39
and much worse if you actually lose.
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og meget værre hvis du faktisk taber.
02:41
It would also constitute a massive distraction for management of a company,
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Det ville også udgøre en stor distrahering for ledelsen af en virksomhed,
02:44
especially a small eight-man shop like my company.
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især for en lille 8 mands biks som min virksomhed.
02:47
Six months into the lawsuit,
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Seks måneder inde i søgsmålet,
02:49
we finally reached the discovery phase.
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nåede vi endelig frem til udforskningsfasen.
02:51
And in discovery phase,
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Og i udforskningsfasen,
02:53
we asked the patent troll to please provide
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bad vi patent trolden om venligst at anskaffe
02:55
screenshots of Fark
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skærmbilleder af Fark
02:57
where the infringement of their patent
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der hvor krænkelsen af deres patent
02:59
was actually occurring.
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faktisk fandt sted.
03:01
Now perhaps it's because no such screenshots actually existed,
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Det er muligvis fordi sådanne skærmbilleder faktisk aldrig eksisterede,
03:05
but suddenly Gooseberry wanted to settle.
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men pludselig ville Gooseberry gerne indgå forlig.
03:07
Their attorney:
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Deres sagfører:
03:09
"Ah, yes. My company's having a reorganization on our end."
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"Ah, ja. Min virksomhed undergår en reorganisation."
03:13
Never mind the fact
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Uagtet det faktum
03:15
that the address led to a strip mall somewhere in Northern L.A.
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at deres adresse førte til et indkøbscenter et sted i det nordlige L.A.
03:17
with no employees.
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uden nogen ansatte.
03:19
"And we'd like to go ahead and close this out.
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"Og vi ville gerne have lukket dette ned.
03:21
So would you mind giving us your best and final offer?"
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Så ville du have noget i mod at give os dit bedste og endegyldige tilbud?"
03:25
My response:
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Mit respons:
03:27
"How about nothing?!"
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"Hvad med intet?!"
03:29
(Applause)
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(Applaus)
03:34
We didn't have high hopes for that outcome.
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Vi havde ikke høje forventninger til dette udfald.
03:36
(Laughter)
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(Latter)
03:38
But they settled.
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Men de indgik forlig.
03:40
No counter offer.
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Intet modforslag.
03:42
Now, as mentioned before,
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Som jeg nævnte før,
03:44
one of the reasons I can talk to you about this
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er en af grundene til at jeg kan tale til jer om dette,
03:46
is because there's no non-disclosure agreement on this case.
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at der ikke er en fortrolighedsaftale på denne sag.
03:48
Now how did that happen?
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Hvordan gik det dog til?
03:50
Well during the settlement process, when we received our copy, I struck it.
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Tja, under forligsprocessen, da vi modtog vores kopi, stregede jeg det ud.
03:53
My attorney said, "Nah, no chance of that working."
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Min sagfører sagde, "Nææ, der er ingen chance for at det vil virke."
03:56
It came back signed.
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Det kom underskrevet tilbage.
03:58
Now why? You can call them.
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Men hvorfor? I kan ringe til dem.
04:01
They're not under NDA either.
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De er heller ikke underlagt en fortrolighedsaftale.
04:03
Now what did I learn from this case? Well, three things.
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Nå, hvad lærte jeg af denne sag? Tja, tre ting.
04:06
First of all, if you can,
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Først og fremmest, hvis du kan,
04:09
don't fight the patent, fight the infringement.
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lad være med at bekæmpe patentet, bekæmp krænkelsen.
04:12
Patents are very difficult to overturn.
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Patenter er meget svære at modbevise.
04:14
Infringement is a lot easier to disprove.
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Krænkelse er meget lettere at modbevise.
04:17
Secondly, make it clear from the beginning
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Sekundært, gør det klart fra starten,
04:19
that either you have no money at all
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at du enten ingen penge har overhovedet
04:21
or that you would rather spend money with your attorney fighting the troll
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eller at du hellere ville bruge penge sammen med din sagfører på at bekæmpe trolden
04:25
than actually giving them the money.
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end faktisk at give dem pengene.
04:27
Now the reason this works
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Grunden til at dette virker
04:29
is because patent trolls
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er at patent trolde
04:31
are paid a percentage of what they're able to recover in settlements.
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bliver betalt en procentdel af hvad de er istand til at få udbetalt i forlig.
04:34
If it becomes clear to them that they cannot recover any money,
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Hvis det bliver klart for dem, at de ikke kan få nogle penge,
04:37
they become less interested in pursuing the case.
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bliver de mindre interesserede i at forfølge sagen.
04:40
Finally, make sure that you can tell them
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Endelig, skal du sikre, at du kan fortælle dem
04:42
that you will make this process
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at du vil gøre denne process
04:44
as annoying and as painful
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så irriterende og så pinefuld
04:46
and as difficult as possible for them.
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og så besværlig som muligt for dem.
04:49
Now this is a tactic that patent trolls are supposed to use on people
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Dette er en taktik som det er meningen, at patent trolde skal bruge på folk
04:51
to get their way.
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for at få deres vilje.
04:53
It turns out, because they're paid on contingency,
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Det viser sig, at fordi de betales afhængigt af indtjening,
04:55
it works really, really well in reverse.
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så virker det virkelig virkelig godt omvendt.
04:57
Don't forget that.
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Glem ikke det.
04:59
So what does all this mean?
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Så hvad betyder alt dette?
05:01
Well to sum up,
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For at opsummere,
05:03
it boils down to one thing:
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så kan det koges ned til en ting:
05:05
Don't negotiate with terrorists.
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Lad være med at forhandle med terrorister.
05:08
(Applause)
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(Applaus)
05:13
Patent trolls have done more damage to the United States economy
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Patent trolde har gjort mere skade på den amerikanske økonomi
05:16
than any domestic or foreign
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end nogen indenrigs eller udenlandsk
05:18
terrorist organization in history
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terroristorganisation i historien
05:21
every year.
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hvert år.
05:24
And what do they do with that money?
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Og hvad gør de, med pengene?
05:27
They plow it right back into filing more troll lawsuits.
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Det kaster det straks tilbage til at indgive flere trolde søgsmål.
05:31
Now this is the point in the Talk
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Dette er pointen i min Talk
05:33
where I'm supposed to come up with some kind of a solution for the patent system.
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hvor det er meningen, at jeg skal komme med en slags løsning på patent systemet.
05:36
And the problem with that
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Og problemet med dette er,
05:38
is that there are two very large industry groups
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at der er to meget store industrigrupper
05:40
that have different outcomes in mind
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der har forskellige udfald i tankerne
05:42
for the patent system.
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for patent systemet.
05:44
The health care industry
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Sundhedsindustrien
05:46
would like stronger protections for inventors.
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ønsker stærkere beskyttelse for opfindere.
05:48
The hi-tech industry
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Høj teknologi industrien
05:50
would like stronger protections for producers.
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ønsker stærkere beskyttelse for producenter.
05:52
And these goals aren't necessarily diametrically opposed, but they are at odds.
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Og disse mål er ikke nødvendigvis diametrisk modsatte, men de er i konflikt.
05:55
And as a result, patent trolls can kind of live in the space in between.
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Og et resultat er, at patent trolde på en måde kan leve i rummet imellem.
05:59
So unfortunately I'm not smart enough
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Så desværre er jeg ikke klog nok
06:01
to have a solution for the patent troll problem.
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til at have en løsning på patent trolde problemet.
06:04
However, I did have this idea,
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Men, jeg havde dog en ide,
06:07
and it was kind of good.
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og den var ret god.
06:10
And I thought, "I should patent this."
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Og jeg tænkte, "jeg burde tage patent på dette."
06:12
(Laughter)
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(Latter)
06:15
Behold, patent infringement via mobile device --
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Se, patent krænkelse via mobilt apparat --
06:20
defined as a computer which is not stationary.
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defineret som en computer, der ikke er stationær.
06:24
My solution: award me this patent
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Min løsning: giv mig dette patent
06:26
and I will troll them out of existence.
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og så vil jeg trolde dem ud af eksistens.
06:28
Thank you.
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Mange tak.
06:30
(Applause)
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(Applaus)
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