Drew Curtis: How I beat a patent troll

148,897 views ใƒป 2012-04-17

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: Jang hoon Kim ๊ฒ€ํ† : Woo Hwang
00:15
Last January, my company, Fark.com, was sued
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์ง€๋‚œ 1์›”, ์ €ํฌ ํšŒ์‚ฌ Fark.com์€
00:19
along with Yahoo, MSN, Reddit,
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Yahoo, MSN, Reddit, AOL, TechCrunch ๊ทธ๋ฆฌ๊ณ  ๋‹ค๋ฅธ ํšŒ์‚ฌ๋“ค๊ณผ
00:22
AOL, TechCrunch and others
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ํ•จ๊ป˜ Gooseberry Natural Resources๋ผ๋Š” ํšŒ์‚ฌ์—๊ฒŒ
00:25
by a company called Gooseberry Natural Resources.
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๊ณ ์†Œ๋ฅผ ๋‹นํ–ˆ์Šต๋‹ˆ๋‹ค.
00:28
Gooseberry owned a patent
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Gooseberry๋Š” ์ด๋ฉ”์ผ์„ ํ†ตํ•œ ๊ธฐ์‚ฌ์ œ๊ณต ๋ฐฉ์‹ ์ค‘
00:30
for the creation and distribution
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์ƒ์‚ฐ๊ณผ ๋ฐฐํฌ์— ๊ด€ํ•œ
00:32
of news releases via email.
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ํŠนํ—ˆ๊ถŒ์„ ์†Œ์œ ํ•˜๊ณ  ์žˆ์—ˆ์Šต๋‹ˆ๋‹ค.
00:35
(Laughter)
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(์›ƒ์Œ)
00:38
Now it may seem kind of strange that such a thing can actually be patented,
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๊ทธ๋Ÿฐ๊ฒƒ๋“ค๋„ ํŠนํ—ˆ๊ฐ€ ๋œ๋‹ค๋Š”๊ฒƒ์ด ์ด์ƒํ•˜์ง€๋งŒ,
00:41
but it does happen all the time.
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์‚ฌ์‹ค ์ด๋Ÿฐ ์ผ์€ ํ•ญ์ƒ ๋ฐœ์ƒํ•ฉ๋‹ˆ๋‹ค.
00:43
Take something already being done
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๋– ์˜ค๋ฅด๋Š” ๊ธฐ์ˆ ์ค‘์— ์ด๋ฏธ ๊ทธ๋ ‡๊ฒŒ
00:45
and patent it for an emerging technology --
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ํŠนํ—ˆ๊ฐ€ ๋œ๊ฒƒ๋“ค์„ ํ•œ๋ฒˆ ๋ณผ๊นŒ์š” --
00:47
like phone calls on the internet
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์ธํ„ฐ๋„ท์„ ํ†ตํ•ด ์ „ํ™”ํ•˜๋Š” ๊ธฐ์ˆ ์ด๋‚˜,
00:50
or video listings for TV shows
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ํ…”๋ ˆ๋น„์ ผ์ด๋‚˜ ๋ผ๋””์˜ค์‡ผ์˜ ์˜์ƒ ๋ฆฌ์ŠคํŠธ,
00:53
or radio but for cellphones,
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ํœด๋Œ€์ „ํ™” ๋“ฑ๋“ฑ
00:55
and so on.
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๋งŽ์Šต๋‹ˆ๋‹ค.
00:57
The problem with these patents
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์ด๋Ÿฐ ํŠนํ—ˆ์˜ ๋ฌธ์ œ์ ์€
00:59
is that the mechanisms are obscure
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ํŠนํ—ˆ๊ณผ์ •์ด ์ž˜ ์•Œ๋ ค์ง€์ง€ ์•Š์•˜๋‹ค๋Š” ๊ฒƒ๊ณผ
01:01
and the patent system is dysfunctional,
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ํŠนํ—ˆ ์ฒด๊ณ„๊ฐ€ ์ œ๋Œ€๋กœ ๊ฐ–์ถฐ์ง€์ง€ ์•Š์•˜๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:03
and as a result, most of these lawsuits end in settlements.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ๊ฒฐ๊ณผ, ์ด๋Ÿฐ ์†Œ์†ก์˜ ๋Œ€๋ถ€๋ถ„๋“ค์€ ํ•ฉ์˜๋กœ ๋์„ ๋งบ์Šต๋‹ˆ๋‹ค.
01:06
And because these settlements are under a non-disclosure agreement,
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๊ทธ๋ฆฌ๊ณ  ์ด๋Ÿฐ ํ•ฉ์˜๋“ค์€ ๋น„๊ณต๊ฐœ ํ•ฉ์˜๋กœ ์ง„ํ–‰๋˜๊ธฐ์—,
01:09
no one knows what the terms were.
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์–ด๋Š ๋ˆ„๊ตฌ๋„ ํ•ฉ์˜ ์กฐ๊ฑด์„ ์•Œ์ง€ ๋ชปํ•ฉ๋‹ˆ๋‹ค.
01:11
And as a result, the patent troll can claim
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ๊ฒฐ๊ณผ, ํŠนํ—ˆ ๊ดด๋ฌผ๋“ค์€
01:13
that they won the case.
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๊ทธ๋“ค์ด ์†Œ์†ก์„ ์ด๊ฒผ๋‹ค๊ณ  ์ฃผ์žฅํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
01:16
In the case of Gooseberry Natural Resources,
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Gooseberry Natural Resources ์‚ฌ๊ฑด ๊ฐ™์€ ๊ฒฝ์šฐ
01:18
this patent on emailing news releases
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์ด๋ฉ”์ผ์„ ํ†ตํ•œ ๊ธฐ์‚ฌ ์ œ๊ณต์— ๊ด€ํ•œ ํŠนํ—ˆ๋Š”
01:20
had sort of a fatal flaw
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์ž์‹  ์Šค์Šค๋กœ์—๊ฒŒ ์ ์šฉ๋˜๊ธฐ ๋•Œ๋ฌธ์—,
01:22
as it pertained to myself,
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์น˜๋ช…์ ์ธ ๊ฒฐํ•จ์„ ๊ฐ€์ง€๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
01:24
and that was that in the mainstream media world
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์€ ์ฃผ๋ฅ˜ ๋ฏธ๋””์–ด ์„ธ๊ณ„์˜ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:26
there is only one definition for news release,
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๊ธฐ์‚ฌ์ œ๊ณต์—๋Š” ์˜ค์ง ํ•œ ๊ฐ€์ง€ ์ •์˜๋งŒ ์กด์žฌํ•˜๋ฉฐ
01:29
and it turns out that is press release --
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์ด๊ฒƒ์€ PR๋กœ์„œ
01:31
as in P.R.
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๋‚˜ํƒ€๋‚˜๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
01:33
Now my company, Fark,
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์ €ํฌ ํšŒ์‚ฌ Fark๋Š”
01:35
deals with news, ostensibly,
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ํ‘œ๋ฉด์ƒ์œผ๋กœ๋Š” ๋‰ด์Šค๋ฅผ ๋‹ค๋ฃจ๊ณ  ์žˆ์œผ๋ฉฐ,
01:37
and as a result
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๊ทธ ๊ฒฐ๊ณผ
01:39
we were not in violation of this patent.
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์ €ํฌ๋Š” ์ด ํŠนํ—ˆ๊ถŒ ์นจํ•ด์— ํ•ด๋‹น๋˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
01:41
So case closed, right?
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๊ทธ๋Ÿผ, ์†Œ์†ก์€ ๋๋‚œ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ทธ๋ ‡์ฃ ?
01:43
Wrong.
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ํ‹€๋ ธ์Šต๋‹ˆ๋‹ค.
01:45
One of the major problems with patent law is that,
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ํŠนํ—ˆ๋ฒ•์˜ ์ฃผ์š” ๋ฌธ์ œ์ ๋“ค์ค‘ ํ•˜๋‚˜๋Š”,
01:47
in the case that when you are sued by a patent troll,
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๋‹น์‹ ์ด ํŠนํ—ˆ๊ดด๋ฌผ์— ์†Œ์†ก๋‹นํ–ˆ์„ ๋•Œ
01:50
the burden of proof that you did not infringe on the patent
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๋‹น์‹ ์ด ํŠนํ—ˆ๊ถŒ์„ ์นจํ•ดํ•˜์ง€ ์•Š์•˜๋‹ค๋Š” ์ฆ๊ฑฐ๋ฅผ ์ œ์‹œํ•ด์•ผ๋งŒ ํ•˜๋Š” ๊ฒƒ์ด
01:53
is actually on the defendant,
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์‚ฌ์‹ค์ƒ ํ”ผ๊ณ ์˜ ์˜๋ฌด๋ผ๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
01:55
which means you have to prove
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๊ทธ ๋ง์€, ๊ทธ๋“ค์ด ๋‹น์‹ ์—๊ฒŒ ๊ณ ์†Œํ•œ ํŠนํ—ˆ๋ฅผ
01:57
that you do not infringe on the patent they're suing you on.
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์นจํ•ดํ•˜์ง€ ์•Š์•˜๋‹ค๋Š” ๊ฒƒ์„ ์ฆ๋ช…ํ•ด์•ผ๋งŒ ํ•œ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:00
And this can take quite a while.
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ๊ฝค๋‚˜ ์˜ค๋ž˜ ๊ฑธ๋ฆด ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
02:03
You need to know that the average patent troll defense
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์—ฌ๋Ÿฌ๋ถ„์€ ์ผ๋ฐ˜์ ์œผ๋กœ ํŠนํ—ˆ ๊ดด๋ฌผ์„ ๋ง‰์•„๋‚ด๋Š” ๋ฐ
02:06
costs two million dollars
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200๋งŒ ๋‹ฌ๋Ÿฌ์˜ ๋น„์šฉ์ด ๋“ ๋‹ค๋Š” ๊ฒƒ์„ ์•„์…”์•ผ ํ•ฉ๋‹ˆ๋‹ค.
02:08
and takes 18 months when you win.
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๊ทธ๋ฆฌ๊ณ  ์ด๊ธฐ๋ ค๋ฉด 18๊ฐœ์›”์ด ๊ฑธ๋ฆฐ๋‹จ ๊ฒƒ๋„ ๋ง์ž…๋‹ˆ๋‹ค.
02:11
That is your best case outcome
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๊ฒƒ์ด ์—ฌ๋Ÿฌ๋ถ„์ด
02:13
when you get sued by a patent troll.
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ํŠนํ—ˆ๊ดด๋ฌผ์— ์†Œ์†ก๋‹นํ–ˆ์„ ๋•Œ์˜ ์ตœ์„ ์˜ ๊ฒฝ์šฐ๋ž€ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:15
Now I had hoped to team up with some of these larger companies
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์ €๋Š” ์ด๋Ÿฌํ•œ ์†Œ์†ก์— ๋งž์„œ๊ธฐ ์œ„ํ•ด
02:18
in order to defend against this lawsuit,
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ํฐ ๊ธฐ์—…๋“ค๊ณผ ํŒ€์„ ๋งž์ถœ ๊ฒƒ์„ ๊ธฐ๋Œ€ํ•ด ์™”์—ˆ์Šต๋‹ˆ๋‹ค๋งŒ,
02:20
but one-by-one they settled out of the case,
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ํ•˜๋‚˜ํ•˜๋‚˜์”ฉ ์†Œ์†ก์„ ํ•ฉ์˜ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
02:23
even though -- and this is important --
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์‹ฌ์ง€์–ด -- ์ด๊ฒƒ์€ ์ค‘์š”ํ•ฉ๋‹ˆ๋‹ค๋งŒ --
02:25
none of these companies
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์ด ๊ธฐ์—…๋“ค์ค‘ ์–ด๋””๋„
02:27
infringed on this patent -- not a one of them.
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์ด ํŠนํ—ˆ๋ฅผ, ๊ทธ ์–ด๋””๋„ ์นจํ•ดํ•˜์ง€ ์•Š์•˜๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
02:30
And they started settling out.
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์€ ํ•ฉ์˜๋ฅผ ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์Šต๋‹ˆ๋‹ค.
02:32
The reason they settled out
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๊ทธ๋“ค์ด ํ•ฉ์˜๋ณด๋Š” ์ด์œ ๋Š”
02:34
is because it's cheaper to settle than to fight the lawsuit --
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์†Œ์†ก์—์„œ ์‹ธ์šฐ๋Š” ๊ฒƒ๋ณด๋‹ค ํ•ฉ์˜๋ณด๋Š” ๊ฒƒ์ด ๋” ์‹ธ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.
02:36
clearly, two million dollars cheaper in some cases,
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๋” ์ •ํ™•ํžˆ ๋งํ•ด์„œ, 200๋งŒ ๋‹ฌ๋Ÿฌ๊ฐ€ ๋•Œ๋กœ๋Š” ๋” ์‹ธ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
02:39
and much worse if you actually lose.
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๊ทธ๋ฆฌ๊ณ  ๋งŒ์•ฝ ์งˆ ๊ฒฝ์šฐ์—” ๋” ์‹ฌํ•˜๋‹ค๋Š” ๊ฒ๋‹ˆ๋‹ค.
02:41
It would also constitute a massive distraction for management of a company,
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๊ทธ๋ฆฌ๊ณ  ์ด๊ฒƒ์€ ํŠนํžˆ ์ €ํฌ ํšŒ์‚ฌ ๊ฐ™์€ 8์ธ ๊ธฐ์—…์—๊ฒŒ๋Š”
02:44
especially a small eight-man shop like my company.
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๊ธฐ์—…์˜ ๊ฒฝ์˜์ง„์—๊ฒŒ ๋ง‰๋Œ€ํ•œ ๋ฐฉํ•ด๋ฌผ์ด ๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
02:47
Six months into the lawsuit,
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์†Œ์†ก์—์„œ์˜ 6๊ฐœ์›”์„ ํ†ตํ•ด
02:49
we finally reached the discovery phase.
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์ €ํฌ๋Š” ๋๋‚ด ๋ฐœ๊ฒฌ ๋‹จ๊ณ„์— ๋„๋‹ฌํ–ˆ์Šต๋‹ˆ๋‹ค.
02:51
And in discovery phase,
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๊ทธ๋ฆฌ๊ณ  ๋ฐœ๊ฒฌ ๋‹จ๊ณ„์—์„œ,
02:53
we asked the patent troll to please provide
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์ €ํฌ๋Š” ํŠนํ—ˆ๊ดด๋ฌผ์—๊ฒŒ
02:55
screenshots of Fark
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์‚ฌ์‹ค์ƒ ๊ทธ๋“ค์˜ ํŠนํ—ˆ ์นจํ•ด๊ฐ€ ๋ฐœ์ƒํ•œ ๊ณณ์ธ
02:57
where the infringement of their patent
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Fark์˜ ์Šคํฌ๋ฆฐ์ƒท๋“ค์„ ์ œ๊ณตํ•ด ์ค„ ๊ฒƒ์„
02:59
was actually occurring.
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์š”์ฒญํ–ˆ์Šต๋‹ˆ๋‹ค.
03:01
Now perhaps it's because no such screenshots actually existed,
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๊ทธ๋Ÿฐ๋ฐ ๊ทธ๋Ÿฐ ์Šคํฌ๋ฆฐ์ƒท๋“ค์ด ์‹ค์ œ๋กœ๋Š” ์กด์žฌํ•˜์ง€ ์•Š์•˜๊ธฐ ๋•Œ๋ฌธ์ผ ๊ฒƒ์ž…๋‹ˆ๋‹ค๋งŒ,
03:05
but suddenly Gooseberry wanted to settle.
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๊ฐ‘์ž๊ธฐ Gooseberry๋Š” ํ•ฉ์˜๋ณด๊ธธ ์›ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:07
Their attorney:
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๊ทธ๋“ค์˜ ๋ณ€ํ˜ธ์‚ฌ๋Š”
03:09
"Ah, yes. My company's having a reorganization on our end."
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"์•„, ์ข‹์Šต๋‹ˆ๋‹ค. ์ €ํฌ ํšŒ์‚ฌ๋Š” ์žฌํŽธ์„ฑ์„ ํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค."
03:13
Never mind the fact
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๊ทธ ํšŒ์‚ฌ๊ฐ€ L.A ๋ถ์ชฝ์˜ ์–ด๋Š ์ข…์—…์›๋„ ์—†๋Š”
03:15
that the address led to a strip mall somewhere in Northern L.A.
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์ƒ์ ๋“ค์— ์ฃผ์†Œ์ง€๊ฐ€ ๋˜์–ด ์žˆ๋Š” ๊ฒƒ์€
03:17
with no employees.
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์‹ ๊ฒฝ์“ฐ์ง€ ๋งˆ์„ธ์š”.
03:19
"And we'd like to go ahead and close this out.
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"๊ทธ๋ฆฌ๊ณ  ์ €ํฌ๋Š” ์ด ์‚ฌ๊ฑด์„ ๋งˆ๋ฌด๋ฆฌ ํ•˜๋ ค๊ณ  ํ•ฉ๋‹ˆ๋‹ค."
03:21
So would you mind giving us your best and final offer?"
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"์ž, ์ด์ œ ์ €ํฌ์—๊ฒŒ ๋‹น์‹ ์˜ ๋งˆ์ง€๋ง‰ ์ตœ์„ ์˜ ์ œ์•ˆ์„ ํ•ด์ฃผ์‹œ๊ฒ ์Šต๋‹ˆ๊นŒ?"
03:25
My response:
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์ œ ๋Œ€๋‹ต์€ ์ด๋žฌ์Šต๋‹ˆ๋‹ค.
03:27
"How about nothing?!"
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"์•„๋ฌด๊ฒƒ๋„ ์—†์„๊ฒƒ ๊ฐ™์€๋ฐ์š”?!"
03:29
(Applause)
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(๋ฐ•์ˆ˜)
03:34
We didn't have high hopes for that outcome.
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์ €ํฌ๋Š” ๊ทธ ๊ฒฐ๊ณผ์— ๋Œ€ํ•ด ํฐ ๊ธฐ๋Œ€๋ฅผ ํ•˜์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.
03:36
(Laughter)
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(์›ƒ์Œ)
03:38
But they settled.
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ํ•˜์ง€๋งŒ ๊ทธ๋“ค์€ ํ•ฉ์˜ํ–ˆ์Šต๋‹ˆ๋‹ค.
03:40
No counter offer.
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์–ด๋– ํ•œ ์—ญ์ œ์•ˆ๋„ ์—†์—ˆ์Šต๋‹ˆ๋‹ค.
03:42
Now, as mentioned before,
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์ผ์ „์— ์–ธ๊ธ‰ํ–ˆ๋“ฏ์ด,
03:44
one of the reasons I can talk to you about this
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์ œ๊ฐ€ ์ด๊ฒƒ์— ๋Œ€ํ•ด ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ์ด์•ผ๊ธฐํ•  ์ˆ˜ ์žˆ๋Š” ์ด์œ ๋“ค ์ค‘ ํ•˜๋‚˜๋Š”
03:46
is because there's no non-disclosure agreement on this case.
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์ด ์†Œ์†ก์—์„œ๋Š” ์–ด๋–ค ๋น„๊ณต๊ฐœ ํ•ฉ์˜๋„ ์—†์—ˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
03:48
Now how did that happen?
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์–ด๋–ป๊ฒŒ ๊ทธ๋Ÿฐ ์ผ์ด ์žˆ์„ ์ˆ˜ ์žˆ์–ด์„๊นŒ์š”?
03:50
Well during the settlement process, when we received our copy, I struck it.
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ํ•ฉ์˜ ๊ณผ์ •์—์„œ, ์ €ํฌ ์ž๋ฃŒ๋ฅผ ๋ฐ›์•˜์„ ๋•Œ, ์ €๋Š” ๊ทธ๊ฒƒ์„ ๋‚ด๋ฆฌ์ณค์Šต๋‹ˆ๋‹ค.
03:53
My attorney said, "Nah, no chance of that working."
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์ œ ๋ณ€ํ˜ธ์‚ฌ๋Š” ๋งํ–ˆ์Šต๋‹ˆ๋‹ค."์•„, ๊ทธ๋Ÿฐ ํ–‰๋™์ด ๋„์›€๋˜์ง„ ์•Š์„๊ฒ๋‹ˆ๋‹ค."
03:56
It came back signed.
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์„œ๋ช…์ด๋œ์ฒด๋กœ ์˜จ๊ฒƒ์ด์ฃ .
03:58
Now why? You can call them.
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์™œ์ผ๊นŒ์š”? ์—ฌ๋Ÿฌ๋ถ„์€ ๊ทธ๋“ค์—๊ฒŒ ์ „ํ™”ํ•ด ๋ณผ ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
04:01
They're not under NDA either.
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๊ทธ๋“ค์ด ๋น„๋ฐ€ํ˜‘์ • ํ•ฉ์˜ ํ•˜์— ์žˆ๋Š” ๊ฒƒ๋„ ์•„๋‹™๋‹ˆ๋‹ค.
04:03
Now what did I learn from this case? Well, three things.
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์ œ๊ฐ€ ์ด ์†Œ์†ก์„ ํ†ตํ•ด ๋ฐฐ์šด ๊ฒƒ์€ ๋ฌด์—‡์ผ๊นŒ์š”?3๊ฐ€์ง€๊ฐ€ ์žˆ์Šต๋‹ˆ๋‹ค.
04:06
First of all, if you can,
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์ฒซ์งธ, ๋งŒ์•ฝ ํ•  ์ˆ˜๋งŒ ์žˆ๋‹ค๋ฉด,
04:09
don't fight the patent, fight the infringement.
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ํŠนํ—ˆ์™€ ์‹ธ์šฐ์ง€ ๋ง๊ณ , ์นจํ•ด์™€ ์‹ธ์šฐ๋ž€ ๊ฒƒ์ž…๋‹ˆ๋‹ค.
04:12
Patents are very difficult to overturn.
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ํŠนํ—ˆ๊ถŒ์€ ๋’ค์ง‘๊ธฐ๊ฐ€ ๊ต‰์žฅํžˆ ์–ด๋ ต์Šต๋‹ˆ๋‹ค.
04:14
Infringement is a lot easier to disprove.
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์นจํ•ด๋Š” ๋ฐ˜์ฆํ•˜๊ธฐ์— ํ›จ์”ฌ ์šฉ์ดํ•ฉ๋‹ˆ๋‹ค.
04:17
Secondly, make it clear from the beginning
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๋‘˜์งธ, ์ฒ˜์Œ๋ถ€ํ„ฐ ์—ฌ๋Ÿฌ๋ถ„์ด ์ „ํ˜€ ๋ˆ์ด ์—†๋‹ค๋Š” ์‚ฌ์‹ค์ด๋‚˜
04:19
that either you have no money at all
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์—ฌ๋Ÿฌ๋ถ„์ด ๊ทธ๋“ค์—๊ฒŒ ๋ˆ์„ ์ฃผ๋Š๋‹ˆ
04:21
or that you would rather spend money with your attorney fighting the troll
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์—ฌ๋Ÿฌ๋ถ„์˜ ๋ณ€ํ˜ธ์‚ฌ์™€ ํ•จ๊ป˜ ๊ดด๋ฌผ๊ณผ ์‹ธ์šฐ๋Š” ๋ฐ ๋ˆ์„ ์จ์•ผ ํ•œ๋‹ค๋Š” ๊ฒƒ์„
04:25
than actually giving them the money.
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๋ถ„๋ช…ํžˆ ํ•˜์„ธ์š”.
04:27
Now the reason this works
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์ด๊ฒƒ์ด ๋จนํžˆ๋Š” ์ด์œ ๋Š”
04:29
is because patent trolls
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ํŠนํ—ˆ ๊ดด๋ฌผ๋“ค์€
04:31
are paid a percentage of what they're able to recover in settlements.
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ํ•ฉ์˜๋ฅผ ํ†ตํ•ด ๊ทธ๋“ค์ด ์–ป์„ ์ˆ˜ ์žˆ๋Š” ๋Œ“๊ฐ€์— ๋น„๋ก€ํ•ด์„œ ์ˆ˜์ต์„ ์ฑ™๊น๋‹ˆ๋‹ค.
04:34
If it becomes clear to them that they cannot recover any money,
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๋งŒ์•ฝ ๊ทธ๋“ค์ด ์–ด๋–ค ๋ˆ๋„ ํšŒ์ˆ˜ ํ•  ์ˆ˜ ์—†๋‹ค๋ฉด
04:37
they become less interested in pursuing the case.
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๊ทธ๋“ค์€ ์†Œ์†ก์„ ํ•˜๋Š” ๋ฐ์— ๋ณ„ ๊ด€์‹ฌ์ด ์—†์–ด์ง€๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
04:40
Finally, make sure that you can tell them
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๋งˆ์ง€๋ง‰์œผ๋กœ, ์—ฌ๋Ÿฌ๋ถ„์€
04:42
that you will make this process
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์ด ์†Œ์†ก์„ ๊ฐ€๋Šฅํ•œ ๊ท€์ฐฎ๊ณ ,
04:44
as annoying and as painful
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์„œ๋กœ ๊ณ ํ†ต์Šค๋Ÿฝ๊ณ  ์–ด๋ ต๊ฒŒ ๋Œ๊ณ  ๊ฐˆ ์ˆ˜ ์žˆ๋‹ค๊ณ 
04:46
and as difficult as possible for them.
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๊ทธ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋งํ•ด์ฃผ๋ฉด ๋ฉ๋‹ˆ๋‹ค.
04:49
Now this is a tactic that patent trolls are supposed to use on people
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์ด๊ฒƒ์€ ํŠนํ—ˆ๊ดด๋ฌผ๋“ค์ด
04:51
to get their way.
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์šฐ๋ฆฌ์—๊ฒŒ ์จ๋จน๋Š” ์ „๋žต์ž…๋‹ˆ๋‹ค.
04:53
It turns out, because they're paid on contingency,
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๊ทธ๋“ค์€ ๋งŒ์ผ์˜ ์‚ฌํƒœ์— ๋Œ€ํ•ด ์ง€๊ธ‰๋ฐ›๊ธฐ ๋•Œ๋ฌธ์—,
04:55
it works really, really well in reverse.
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์—ญ์œผ๋กœ ์ด๊ฒƒ์€ ๊ต‰์žฅํžˆ, ์•„์ฃผ ํšจ๊ณผ์ ์ž…๋‹ˆ๋‹ค.
04:57
Don't forget that.
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์žŠ์ง€ ๋งˆ์„ธ์š”.
04:59
So what does all this mean?
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๊ทธ๋ž˜์„œ ์ด ๋ชจ๋“  ๊ฒƒ๋“ค์€ ๋ฌด์—‡์„ ์˜๋ฏธํ• ๊นŒ์š”?
05:01
Well to sum up,
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์ข…ํ•ฉํ•ด๋ณด์ž๋ฉด,
05:03
it boils down to one thing:
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ํ•œ๊ฐ€์ง€๋กœ ์š”์•ฝ๋ฉ๋‹ˆ๋‹ค.
05:05
Don't negotiate with terrorists.
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ํ…Œ๋Ÿฌ๋ฆฌ์ŠคํŠธ๋“ค๊ณผ ํ˜‘์ƒํ•˜์ง€ ๋งˆ์„ธ์š”.
05:08
(Applause)
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(๋ฐ•์ˆ˜)
05:13
Patent trolls have done more damage to the United States economy
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ํŠนํ—ˆ๊ดด๋ฌผ๋“ค์€
05:16
than any domestic or foreign
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๋ฏธ๊ตญ๋‚ด์™ธ ์–ด๋–ค ํ…Œ๋Ÿฌ๋ฆฌ์ŠคํŠธ๋“ค๋ณด๋‹ค
05:18
terrorist organization in history
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๋ฏธ๊ตญ๋‚ด ๊ฒฝ์ œ์— ๋งŽ์€ ์†ํ•ด๋ฅผ
05:21
every year.
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๋ผ์น˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.
05:24
And what do they do with that money?
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๊ทธ๋ฆฌ๊ณ  ๊ทธ๋“ค์€ ๊ทธ๋ˆ์œผ๋กœ ๋ญ˜ ํ•ฉ๋‹ˆ๊นŒ?
05:27
They plow it right back into filing more troll lawsuits.
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๊ทธ๋“ค์€ ๊ทธ ๋ˆ์„ ๋” ๋งŽ์€ ๊ดด๋ฌผ ์†Œ์†ก์„ ์ฒ˜๋ฆฌํ•˜๋Š” ๋ฐ ์žฌํˆฌ์ž…ํ•ฉ๋‹ˆ๋‹ค.
05:31
Now this is the point in the Talk
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์ด๊ฒƒ์ด ์ œ๊ฐ€ ํŠนํ—ˆ์ฒด๊ณ„์—์„œ์˜ ํ•ด๊ฒฐ๋ฐฉ์•ˆ ์ค‘ ํ•˜๋‚˜๋กœ์„œ ์ œ์‹œํ•˜๋Š”
05:33
where I'm supposed to come up with some kind of a solution for the patent system.
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์ด๋ฒˆ ๊ฐ•์—ฐ์˜ ํ•ต์‹ฌ์ž…๋‹ˆ๋‹ค.
05:36
And the problem with that
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๊ทธ๋ฆฌ๊ณ  ๋ฌธ์ œ๋Š”
05:38
is that there are two very large industry groups
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ํŠนํ—ˆ์ฒด๊ณ„์— ๋Œ€ํ•ด
05:40
that have different outcomes in mind
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๋‹ค๋ฅธ ๋ฐ˜์‘๋“ค์„ ๋ณด์ด๋Š” ๋‘ ๊ฐœ์˜ ํฐ ์‚ฐ์—…์ด
05:42
for the patent system.
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์žˆ๋‹ค๋Š” ๊ฒƒ์ž…๋‹ˆ๋‹ค.
05:44
The health care industry
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๊ฑด๊ฐ•๋ณด๊ฑด ์‚ฐ์—…์€
05:46
would like stronger protections for inventors.
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๋ฐœ๋ช…๊ฐ€๋“ค์„ ๋” ๊ฐ•๋ ฅํ•˜๊ฒŒ ๋ณดํ˜ธํ•˜๊ธฐ๋ฅผ ์›ํ•ฉ๋‹ˆ๋‹ค.
05:48
The hi-tech industry
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์ตœ์ฒจ๋‹จ ์‚ฐ์—…์€
05:50
would like stronger protections for producers.
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์ƒ์‚ฐ์ž๋ฅผ ๋” ๋ณดํ˜ธ ํ•˜๊ธฐ๋ฅผ ์›ํ•ฉ๋‹ˆ๋‹ค.
05:52
And these goals aren't necessarily diametrically opposed, but they are at odds.
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์ด๋Ÿฐ ๋ชฉ์ ๋“ค์ด ํŒ์ดํ•˜๊ฒŒ ๋‹ค๋ฅธ๊ฒƒ ๊ฐ™์ง€๋Š” ์•Š์•„๋„ ๋ญ”๊ฐ€ ๋ถ€์กฐํ™”์Šค๋Ÿฝ์ฃ .
05:55
And as a result, patent trolls can kind of live in the space in between.
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๊ทธ ๊ฒฐ๊ณผ, ํŠนํ—ˆ ๊ดด๋ฌผ๋“ค์€ ๊ทธ ์‚ฌ์ด์˜ ๋นˆํ‹ˆ์—์„œ ์‚ด๊ฒŒ ๋ฉ๋‹ˆ๋‹ค.
05:59
So unfortunately I'm not smart enough
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๋ถˆํ–‰ํ•˜๊ฒŒ๋„ ์ €๋Š” ํŠนํ—ˆ๊ดด๋ฌผ ๋ฌธ์ œ์— ๋Œ€ํ•œ
06:01
to have a solution for the patent troll problem.
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ํ•ด๊ฒฐ์ฑ…์„ ๊ฐ€์งˆ ๋งŒํผ ๋˜‘๋˜‘ํ•˜์ง€ ์•Š์Šต๋‹ˆ๋‹ค.
06:04
However, I did have this idea,
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ํ•˜์ง€๋งŒ, ์ €๋Š” ์ง€๊ธˆ๊นŒ์ง€ ๋งํ–ˆ๋˜ ์ƒ๊ฐ์„ ํ–ˆ์—ˆ๊ณ ,
06:07
and it was kind of good.
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๊ฝค ์“ธ๋งŒํ•ฉ๋‹ˆ๋‹ค.
06:10
And I thought, "I should patent this."
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ์ƒ๊ฐํ–ˆ์Šต๋‹ˆ๋‹ค."๋‚œ ์ด๊ฑธ๋กœ ํŠนํ—ˆ๋ฅผ ๋‚ด์•ผ๊ฒ ๋‹ค."
06:12
(Laughter)
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(์›ƒ์Œ)
06:15
Behold, patent infringement via mobile device --
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์›€์ง์ด๋Š” ์ปดํ“จํ„ฐ๋กœ ์ •์˜๋œ ๋ชจ๋ฐ”์ผ ๊ธฐ๊ธฐ๋ฅผ ํ†ตํ•œ
06:20
defined as a computer which is not stationary.
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ํŠนํ—ˆ ์นจํ•ด๋ฅผ ๋ณด์„ธ์š”.
06:24
My solution: award me this patent
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์ œ ํ•ด๊ฒฐ์ฑ…์ž…๋‹ˆ๋‹ค. ์ œ๊ฒŒ ์ด ํŠนํ—ˆ๋ฅผ ์ˆ˜์—ฌํ•ด์ฃผ์‹œ๊ณ 
06:26
and I will troll them out of existence.
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์ €๋Š” ๊ทธ๋“ค์˜ ์†Œ๋ฉธ์„ ๋…ธ๋ž˜ํ•  ๊ฒƒ์ž…๋‹ˆ๋‹ค.
06:28
Thank you.
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๊ฐ์‚ฌํ•ฉ๋‹ˆ๋‹ค.
06:30
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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