The Power of Simple Words - Terin Izil

小字的力量—緹鈴.伊柔 (Terin Izil)

549,190 views ・ 2012-03-12

TED-Ed


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譯者: Jesse Chen 陳鉦翰 審譯者: 盧 曉天
00:14
We all know the scene: Dorothy closes her eyes,
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我們都熟悉這個場景:桃樂絲闔上眼睛
00:17
and repeats the Good Witch's mantra,
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重複著葛琳達的咒語
00:19
"No coordinates exist like one's domicile,
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"No coordinates exist like one's domicile, 「無寸土能與家舍相比、
00:22
no coordinates exist like one's domicile,
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no coordinates exist like one's domicile, 無寸土能與家舍相比、
00:24
no coordinates exist like one's domicile."
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no coordinates exist like one's domicile." 無寸土能與家舍相比」
00:28
Only Dorothy doesn't say that. She says five one-syllable words,
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桃樂絲其實不是這樣說的 她只說了五個單音節的字
00:32
"There's no place like home."
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"There's no place like home." 「無地比家親」
00:35
Each a word you probably learned in your first year of speaking,
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每個字都是你第一年學會講話時所學會的
00:38
each perfectly concise.
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很簡潔有力
00:40
It's not that L. Frank Baum didn't have a thesaurus,
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不是 法蘭克.鮑姆 (L. Frank Baum) 詞窮了
00:43
it's that in most cases $10 words fail.
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是因為在大部分情況下大字並不好用
00:47
Would Aerosmith have had a hit with
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史密斯飛船 (Aerosmith) 的歌會叫做
00:49
"Ambulate This Direction?"
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"Ambulate This Direction?" 「朝此方位步行」嗎? (原名:Walk This Way 昂首闊步)
00:51
Probably not.
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並不會
00:53
Would Patrick Henry have ignited a revolution by saying,
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派屈克.亨利 (Patrick Henry) 的革命宣言會說
00:55
"Provide me with liberty or bestow upon me fatality?"
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"Provide me with liberty or bestow upon me fatality?" 「授予我自由 不則賜我一死」嗎? (原文:Give me Liberty, or give me Death! 不自由 毋寧死)
00:59
Unlikely.
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這可未必
01:01
When it comes to words, bigger isn't always better.
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用字並不是越艱深越好
01:04
Ten-dollar words are rendered worthless if they're not understood.
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大字不被理解時 一切都是徒然
01:08
That's not to say every piece of literature
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但也不是說每個文學作品
01:10
should be written at a fourth-grade reading level,
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都要用小學四年級程度的單字來呈現
01:12
but it is important to know your audience.
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重點是你的讀者
01:15
If you're a novelist, your audience is probably expecting
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如果你是小說家 讀者通常會期望看到
01:18
300 pages of vivid descriptors.
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300頁生動的描述
01:21
At the very least, they're expecting
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至少 他們不希望看到
01:23
you won't use the same 50 words to fill those pages.
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你用50個重複的單字寫完整本書
01:26
But most of us don't have the luxury of a captive audience.
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通常我們不敢奢望有過分專注的讀者
01:29
We're competing against a whole world of distractions
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因為我們都在與全世界的分心對抗
01:32
and we're fighting for space in an attention span
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想盡辦法抓住讀者目光
01:35
that continues to shrink across generations.
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進而拉近世代間的距離
01:38
So get to the point already.
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重點很清楚了
01:40
Variety may be the spice of life, but brevity is its bread and butter.
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變化 可以是生活上的趣味 而 簡潔 就是生活的必需品了
01:44
So when it comes to $10 words,
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所以 當大字又想出現的時候
01:45
save your money and buy a Scrabble board.
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把它變小塞進你的塗鴉板吧! -Translated by Jesse Chen 陳鉦翰
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