Gary Kovacs: Tracking the trackers

Translator: Timothy Covell Reviewer: Morton Bast

翻译人员: Zhenwei Huang 校对人员: Jie Hong

I don't know why, but I'm continually amazed to think

不知道为什么，但我一直惊叹于

that two and a half billion of us around the world

这个世界上有25亿人

are connected to each other through the Internet

可以通过互联网连接彼此。

and that at any point in time

在任何时候

more than 30 percent of the world's population

都有超过30％的世界人口

can go online to learn, to create and to share.

可以上网去学习、 创造和分享。

And the amount of time each of us is spending doing all of this

我们每个人花在这上面的时间

is also continuing to go grow.

正在持续增加。

A recent study showed

最近一项研究显示，

that the young generation alone

年轻的一代

is spending over eight hours a day online.

每天上网的时间超过8个小时。

As the parent of a nine-year-old girl,

对一位9岁小女孩的父亲来讲，

that number seems awfully low.

这个数字似乎太低了吧。

(Laughter)

（笑声）

But just as the Internet has opened up the world for each and every one of us,

正如互联网给我们每一个人打开了一个世界一样，

it has also opened up each and every one of us to the world.

它同时也把我们每个人展示给了这个世界。

And increasingly, the price we're being asked to pay

随之而来的，我们为互联时代

for all of this connectedness

所付出的代价

is our privacy.

就是我们的隐私。

Today, what many of us would love to believe

今天，我们很多人愿意相信

is that the Internet is a private place; it's not.

互联网是一个私人的地方；其实它并不是。

And with every click of the mouse and every touch of the screen,

伴随每一次的鼠标点击和每一次的屏幕触摸，

we are like Hansel and Gretel

我们就像汉塞尔和格雷特尔（格林童话《糖果屋》中的人物）一样，

leaving breadcrumbs of our personal information

时不时地把含有我们个人信息的“面包屑”

everywhere we travel through the digital woods.

散落在我们经过的数字丛林的每个角落。

We are leaving our birthdays, our places of residence,

我们遗留下了我们的生日、住所、

our interests and preferences,

兴趣和偏好、

our relationships,

人际关系、

our financial histories, and on and on it goes.

个人财务历史等等信息。

Now don't get me wrong,

不要误会我，

I'm not for one minute suggesting that sharing data is a bad thing.

我不是在说分享数据是一件不好的事情。

In fact, when I know the data that's being shared

事实上，当我知道我的哪些信息在被分享，

and I'm asked explicitly for my consent,

同时也经过过我的许可后，

I want some sites to understand my habits.

我会想要一些网站了解我的使用习惯。

It helps them suggest books for me to read

这能使它们更好地建议我可能想读的书，

or movies for my family to watch

或者给我的家人看的电影，

or friends for us to connect with.

或者可以交流的朋友。

But when I don't know and when I haven't been asked,

但是当我不知道或者未经我许可时，

that's when the problem arises.

这就会出现问题。

It's a phenomenon on the Internet today

今天互联网上有种现象

called behavioral tracking,

叫做行为跟踪。

and it is very big business.

这是一项很大的生意。

In fact, there's an entire industry formed

事实上，这已经形成了一个产业

around following us through the digital woods

建立在对我们的行为跟踪基础上，

and compiling a profile on each of us.

为我们每个人建立个人资料档案。

And when all of that data is held,

当所有这些资料到手时，

they can do almost whatever they want with it.

他们可以用这些资料做任何想做的事情。

This is an area today that has very few regulations

今天这个领域还缺少监管

and even fewer rules.

和相应的规范。

Except for some of the recent announcements here in the United States and in Europe,

除了近来美国和欧洲的一些声明外，

it's an area of consumer protection that's almost entirely naked.

在这个领域没有任何对消费者的保护措施。

So let me expose this lurking industry a little bit further.

下面让我来进一步揭露这一个“潜伏”着的产业。

The visualization you see forming behind me is called Collusion

在我身后你看到这个东西叫Collusion,

and it's an experimental browser add-on

它是一个实验性的浏览器插件，

that you can install in your Firefox browser

你可以安装在你的火狐浏览器上。

that helps you see where your Web data is going and who's tracking you.

这有助于查看你的网络数据的去向，并知道谁在跟踪你。

The red dots you see up there

这里你看到的红点

are sites that are behavioral tracking

都是在对我进行跟踪的网站。

that I have not navigated to, but are following me.

我并没有浏览这些网站，它们却在跟踪着我。

The blue dots are the sites that I've actually navigated directly to.

蓝点是我实际上浏览过的站点。

And the gray dots are sites that are also tracking me,

灰点是那些在跟踪着我，

but I have no idea who they are.

而我对它们却一无所知的网站。

All of them are connected, as you can see,

你可以看到，所有的网站相连在一起

to form a picture of me on the Web.

构成了一张网络中关于我的图片，

And this is my profile.

这就是我的个人资料。

So let me go from an example to something very specific and personal.

现在让我直接从一个非常具体的和个人的例子来说明这个问题，

I installed Collusion in my own laptop two weeks ago

两周前在我自己的笔记本电脑中安装了Collusion，

and I let it follow me around for what was a pretty typical day.

我让它跟着我，看看我非常普通的一天会发生些什么。

Now like most of you,

和你们大多数人一样，

I actually start my day going online and checking email.

我的每一天从检查电子邮件开始，

I then go to a news site, look for some headlines.

然后去个新闻网站，看些头条新闻。

And in this particular case I happened to like one of them

这时，我看上一条报道，

on the merits of music literacy in schools

分析学校进行音乐素养教育的好处，

and I shared it over a social network.

然后我把它分享到一个社交网络上。

Our daughter then joined us at the breakfast table,

这时，我的女儿过来吃早餐，

and I asked her, "Is there an emphasis on music literacy in your school?"

我问她："你的学校有在注重培养你们的音乐素养吗？"

And she, of course, naturally as a nine-year-old,

她，一个9岁的小姑娘，

looked at me and said quizzically, "What's literacy?"

疑惑地看着我，很自然地问："什么是素养？"

So I sent her online, of course, to look it up.

当然，我让她在网上查一查。

Now let me stop here.

现在让我在这儿停一下。

We are not even two bites into breakfast

我们刚开始吃了一点早餐，

and there are already nearly 25 sites that are tracking me.

就已经有将近 25个站点在跟踪着我。

I have navigated to a total of four.

我只看过其中的四个。

So let me fast-forward through the rest of my day.

下面让我快进我的这一天。

I go to work, I check email,

我去上班，查看电子邮件，

I log onto a few more social sites, I blog,

我登录到更多社交网站，我写博客，

I check more news reports, I share some of those news reports,

去看了更多的新闻报道，分享了其中的一部分，

I go look at some videos,

然后看了一些视频，

pretty typical day -- in this case, actually fairly pedantic --

非常典型的一天 ——— 在这种情况下，其实相当无趣 ——

and at the end of the day, as my day winds down,

在这一天结束时，

look at my profile.

再来看看我的个人网络资料，

The red dots have exploded.

红点的数量急速激增。

The gray dots have grown exponentially.

灰点指数倍地增长。

All in all, there's over 150 sites

总的来说，有超过150个站点

that are now tracking my personal information,

在跟踪我的个人信息，

most all of them without my consent.

大部分未经过我的许可。

I look at this picture and it freaks me out.

我看着这张图片，大吃一惊。

This is nothing. I am being stalked across the Web.

这不算什么。我正通过网络被人跟踪。

And why is this happening?

为什么会这样？

Pretty simple -- it's huge business.

很简单 ——这是一笔很大的生意。

The revenue of the top handful of companies in this space

在这项业务中领头的一些公司，

is over 39 billion dollars today.

如今一年的收入超过了390亿美元。

And as adults, we're certainly not alone.

更甚者，这并不是只针对成人的。

At the same time I installed my own Collusion profile,

在我给自己电脑装Collusion的时候，

I installed one for my daughter.

我也给我女儿装了一个。

And on one single Saturday morning, over two hours on the Internet,

在一个星期六的上午，她一共上了两个小时的网，

here's her Collusion profile.

这是她的网络个人资料。

This is a nine-year-old girl

这是一个九岁女孩，

navigating to principally children's sites.

她就浏览了一些儿童网站。

I move from this, from freaked out to enraged.

我看到这里，从惊讶转变为愤怒。

This is no longer me being a tech pioneer or a privacy advocate;

我做这些不再是因为我是一个科技先锋或者隐私倡导者，

this is me being a parent.

而因为我是一个父亲。

Imagine in the physical world

想象一下在现实世界里，

if somebody followed our children around with a camera and a notebook

有个人，拿着一个相机和一个笔记本，跟着我们的孩子，

and recorded their every movement.

并记录他们的一举一动。

I can tell you, there isn't a person in this room that would sit idly by.

我可以告诉你们，在这个房间里的所有人，没有人能坐视不管。

We'd take action. It may not be good action, but we would take action.

我们都会采取行动。可能不是什么好行为，但是我们都会。

(Laughter)

（笑声）

We can't sit idly by here either.

同样，我们对网络跟踪也不能置之不理。

This is happening today.

这些是真实发生的。

Privacy is not an option,

隐私不是一个可选项，

and it shouldn't be the price we accept

它不应该成为我们上网

for just getting on the Internet.

所要付出的代价。

Our voices matter and our actions matter even more.

我们的声音很重要，但我们的行动更为重要。

Today we've launched Collusion.

今天，我们已经发布了Collusion。

You can download it, install it in Firefox,

你可以下载它，将它安装在你的火狐上，

to see who is tracking you across the Web

看谁通过网络在偷窥你，

and following you through the digital woods.

谁在数字丛林中跟踪你。

Going forward, all of our voices need to be heard.

更进一步，我们的声音需要被更多人听到。

Because what we don't know can actually hurt us.

因为那些我们不知道的事，其实会伤害我们。

Because the memory of the Internet is forever.

因为互联网的记忆是永恒的。

We are being watched.

我们正在受到监视。

It's now time for us to watch the watchers.

但现在是我们监视它们的时候了。

Thank you.

谢谢。

(Applause)

（掌声）