Gary Kovacs: Tracking the trackers

Translator: Timothy Covell Reviewer: Morton Bast

譯者: Regina Chu 審譯者: Dennis Guo

I don't know why, but I'm continually amazed to think

不知道為什麼 每當我想到

that two and a half billion of us around the world

這世界有25億人口

are connected to each other through the Internet

透過網路連結在一起

and that at any point in time

而且在任何時間點

more than 30 percent of the world's population

都有超過百分之三十的世界人口

can go online to learn, to create and to share.

在網路上學習 創作或分享，我總覺得驚奇

And the amount of time each of us is spending doing all of this

而我們花在網路上做這些事的時間

is also continuing to go grow.

也不斷增加

A recent study showed

最近一項研究顯示

that the young generation alone

光是年輕一代

is spending over eight hours a day online.

每天就花了超過八小時在網路上

As the parent of a nine-year-old girl,

身為一個九歲大女兒的爸爸

that number seems awfully low.

這個數字好像還太低

(Laughter)

（笑聲）

But just as the Internet has opened up the world for each and every one of us,

但正如網路讓我們每一個人的世界更開闊

it has also opened up each and every one of us to the world.

它也讓世界更容易找到我們每一個人

And increasingly, the price we're being asked to pay

而因為這樣的連結而不斷的

for all of this connectedness

日益增加的代價

is our privacy.

就是我們的隱私權

Today, what many of us would love to believe

今天 很多人都一廂情願地以為

is that the Internet is a private place; it's not.

網路是個私密的場所 事實並非如此

And with every click of the mouse and every touch of the screen,

你每點一次滑鼠 每滑一下螢幕

we are like Hansel and Gretel

我們就像童話〈糖果屋〉裡的漢森與葛萊特

leaving breadcrumbs of our personal information

處處留下個人資料的麵包屑

everywhere we travel through the digital woods.

在這個數字森林裡

We are leaving our birthdays, our places of residence,

我們留下我們的生日 住的地方

our interests and preferences,

我們的興趣 喜好

our relationships,

我們的人際關係

our financial histories, and on and on it goes.

我們的財務狀況 許許多多的東西

Now don't get me wrong,

不要誤會

I'm not for one minute suggesting that sharing data is a bad thing.

我不是來這裡說資料共享是壞事

In fact, when I know the data that's being shared

事實上 當我知道某個網站要共享我的資料

and I'm asked explicitly for my consent,

而且很慎重的來徵求我的同意

I want some sites to understand my habits.

我會讓這些網站瞭解我的嗜好

It helps them suggest books for me to read

他們可以藉此推薦適合我的書

or movies for my family to watch

適合我家觀賞的電影

or friends for us to connect with.

甚至替我們找到朋友

But when I don't know and when I haven't been asked,

但當我不知道我的資料被共享 也沒人來問我

that's when the problem arises.

問題就來了

It's a phenomenon on the Internet today

這就是現今網路普遍存在的現象

called behavioral tracking,

叫做行為追蹤

and it is very big business.

這是非常龐大的商機

In fact, there's an entire industry formed

事實上 有一個行業因此形成

around following us through the digital woods

在這個數字森林裡跟蹤我們

and compiling a profile on each of us.

收集每個人的資料

And when all of that data is held,

當他們得到這些資料

they can do almost whatever they want with it.

他們可以用那些資料做任何他們想做的事情

This is an area today that has very few regulations

現在可以管這個領域的法規還很少

and even fewer rules.

更不用談法律了

Except for some of the recent announcements here in the United States and in Europe,

除了最近美國及歐洲發佈了一些相關聲明

it's an area of consumer protection that's almost entirely naked.

這個領域幾乎沒有消費者保護

So let me expose this lurking industry a little bit further.

讓我多透露一點這個偷窺業的行為

The visualization you see forming behind me is called Collusion

你現在看到 在我背後的視覺化圖像叫 Collusion（共謀）

and it's an experimental browser add-on

這是個實驗性的瀏覽器附加元件

that you can install in your Firefox browser

你可以安裝在火狐瀏覽器上

that helps you see where your Web data is going and who's tracking you.

讓你看到你的網路資料去了哪 以及誰在追蹤你

The red dots you see up there

你在這裡看到的紅點

are sites that are behavioral tracking

是會做行為追蹤的網站

that I have not navigated to, but are following me.

我並沒有去瀏覽這些網站 但是他們會跟蹤我

The blue dots are the sites that I've actually navigated directly to.

藍色的點則是我實際去看了的網站

And the gray dots are sites that are also tracking me,

而這些灰色的點也是在追蹤我的網站

but I have no idea who they are.

但我不知道它們是誰

All of them are connected, as you can see,

這些網站都連結在一起 正如你所見

to form a picture of me on the Web.

形成網路上的我

And this is my profile.

這就是我的簡歷

So let me go from an example to something very specific and personal.

我現在舉一個具體的親身經歷

I installed Collusion in my own laptop two weeks ago

兩週前我在我的筆電上裝了Collusion

and I let it follow me around for what was a pretty typical day.

我讓它追蹤我平常的網路行為

Now like most of you,

就像大部份的人一樣

I actually start my day going online and checking email.

我從上網看電郵開始一天

I then go to a news site, look for some headlines.

然後我去新聞網站看看頭條

And in this particular case I happened to like one of them

在這裡我剛好喜歡一段

on the merits of music literacy in schools

有關學校教音樂素養的好處的報導

and I shared it over a social network.

我把它貼在一個社群網站上分享

Our daughter then joined us at the breakfast table,

然後我的女兒跟我們一起吃了早餐

and I asked her, "Is there an emphasis on music literacy in your school?"

在餐桌上我問她 你學校有沒有特別強調音樂素養

And she, of course, naturally as a nine-year-old,

她很自然的 就像一般的九歲小孩

looked at me and said quizzically, "What's literacy?"

一臉疑惑地看著我 問 什麼是素養

So I sent her online, of course, to look it up.

所以我當然是讓她去網上查

Now let me stop here.

故事先在這暫停一下

We are not even two bites into breakfast

到現在為止我們還沒吃兩口早餐

and there are already nearly 25 sites that are tracking me.

已經有將近25個網站在追蹤我

I have navigated to a total of four.

而我全部只看了四個網站

So let me fast-forward through the rest of my day.

我快快地說一下其餘的一天的狀況

I go to work, I check email,

我去上班 看電子郵件

I log onto a few more social sites, I blog,

我又登錄了幾個社群網站 寫部落格

I check more news reports, I share some of those news reports,

又看了幾個新聞 也在網上分享了一下

I go look at some videos,

還看了一些影片

pretty typical day -- in this case, actually fairly pedantic --

很普通的一天 正確來說是很迂腐的一天

and at the end of the day, as my day winds down,

一天盡了 接近尾聲

look at my profile.

再來看看我的簡歷

The red dots have exploded.

紅點多到爆

The gray dots have grown exponentially.

灰點也成等比增加

All in all, there's over 150 sites

全部加起來 超過150個網站

that are now tracking my personal information,

在追蹤我的個人資料

most all of them without my consent.

絕大部份網站都沒經過我的同意

I look at this picture and it freaks me out.

我看著這圖 簡直嚇壞了

This is nothing. I am being stalked across the Web.

這沒什麼！ 就是我在網路上被跟蹤罷了！

And why is this happening?

為什麼會發生這種事

Pretty simple -- it's huge business.

很簡單 這是很大的商機

The revenue of the top handful of companies in this space

在這行最賺錢的幾家公司

is over 39 billion dollars today.

收入超過390億

And as adults, we're certainly not alone.

而且成人不是唯一被追蹤的對象

At the same time I installed my own Collusion profile,

就在我安裝Collusion的時候

I installed one for my daughter.

我也替我女兒裝了一個

And on one single Saturday morning, over two hours on the Internet,

單單一個星期六早上 在網上逛了兩個多小時

here's her Collusion profile.

你現在看到的是她的Collusion簡歷

This is a nine-year-old girl

這是一個九歲大的女孩

navigating to principally children's sites.

主要在瀏覽兒童的網站

I move from this, from freaked out to enraged.

我的反應從嚇壞了到非常生氣

This is no longer me being a tech pioneer or a privacy advocate;

我不再以科技先鋒或隱私維權者的身份說話

this is me being a parent.

我現在是以一個父親的角色說話

Imagine in the physical world

想像一下在真實的世界

if somebody followed our children around with a camera and a notebook

如果有人以照相機及筆記本跟蹤我們的小孩

and recorded their every movement.

記錄下他們的每一個舉動

I can tell you, there isn't a person in this room that would sit idly by.

我告訴你 在座沒有一個父母能坐視不管

We'd take action. It may not be good action, but we would take action.

我們會採取行動 不見得是很好的舉動 但我們一定會行動

(Laughter)

（笑聲）

We can't sit idly by here either.

同樣的 我們也不能在此坐視不動

This is happening today.

這就是今天的現實狀況

Privacy is not an option,

隱私權不是一種選擇

and it shouldn't be the price we accept

它不應該是我們為了上網

for just getting on the Internet.

所付上的代價

Our voices matter and our actions matter even more.

我們的呼聲固然重要 行動更重要

Today we've launched Collusion.

今天我們要正式啟用Collusion

You can download it, install it in Firefox,

你可以下載裝在火狐瀏覽器上

to see who is tracking you across the Web

來看看誰在網路上追蹤你

and following you through the digital woods.

跟著你在數字森林裡走來走去

Going forward, all of our voices need to be heard.

向前看 我們的聲音需要被重視

Because what we don't know can actually hurt us.

因為我們不知道的事其實會傷害我們

Because the memory of the Internet is forever.

因為網路記憶是永遠的

We are being watched.

我們被窺視

It's now time for us to watch the watchers.

現在正是我們反窺視的時候

Thank you.

謝謝

(Applause)

（掌聲）