The 3,000-year history of the hoodie | Small Thing Big Idea, a TED series

Translator: Camille Martínez Reviewer: Krystian Aparta

Prevodilac: Anđela Vučković Lektor: Tijana Mihajlović

The hoodie is an amazing object.

Duks sa kapuljačom je zadivljujuć predmet.

It's one of those timeless objects that we hardly think of,

To je jedan od onih bezvremenih predmeta na koji retko kad pomislimo,

because they work so well that they're part of our lives.

jer funkcionišu veoma dobro kao sastavni deo naših života.

We call them "humble masterpieces."

Nazivamo ih „skromnim remek-delima“.

[Small thing.]

[Mala stvar.]

[Big idea.]

[Velika ideja.]

[Paola Antonelli on the Hoodie]

[Paola Antoneli o duksu sa kapuljačom]

The hoodie has been -- even if it was not called so --

Duks sa kapuljačom je predstavljao, iako nije tako nazvan,

it's been an icon throughout history for good and for bad reasons.

ikonu tokom istorije, iz dobrih i loših razloga.

The earliest ones that we can trace

Najraniji za koji znamo

are from ancient Greece and ancient Rome.

potiče iz antičke Grčke i antičkog Rima.

The Middle Ages, you see a lot of monks

Tokom srednjeg veka vidimo dosta monaha

that were wearing garments that were cape-like, with hoods attached,

koji su nosili delove odeće poput plašta sa prišivenim kapuljačama,

so therefore, "hoodies."

te odatle i „duksevi sa kapuljačom“.

Ladies in the 17th century would wear hoodies

Dame su u 17.veku nosile duks sa kapuljačom

to kind of hide themselves when they were going to meet their lovers.

kao način da se sakriju kada bi se nalazile sa svojim ljubavnicima.

And then, of course, there's the legend, there's fantasy.

A, naravno, tu je i legenda i mašta.

There's the image of the hoodie connected to the grim reaper.

Postoji i prikaz duksa sa kapuljačom koji je povezan sa Smrću.

There's the image of the hoodie connected to the executioner.

Postoji i prikaz duksa sa kapuljačom koji je povezan sa dželatom.

So there's the dark side of the hoodie.

Dakle, postoji i tamna strana duksa sa kapuljačom.

The modern incarnation of the hoodie --

Moderno oličenje duksa sa kapuljačom -

a garment that's made usually of cotton jersey,

komada odeće koji je obično napravljen od pamučnog džempera

that has a hood attached with a drawstring;

i ima prišivenu kapuljaču sa učkurom,

sometimes it has a marsupial pocket --

ponekad i džep kao kod torbara -

was introduced in the 1930s by Knickerbocker Knitting Company.

predstavila je 1930-ih „Kompanija za izradu muških tri-četvrt pantalona“.

Now it's called Champion.

Danas se zove „Čempion“.

It was meant to keep athletes warm.

Bio je namenjen da greje sportiste.

Of course, though, it was such a functional, comfortable garment

Naravno, između ostalog, bio je to toliko funkcionalan i udoban komad odeće

that it was very rapidly adopted by workmen everywhere.

da su ga radnici svuda veoma brzo prihvatili.

And then, around the 1980s, it also gets adopted

A zatim, oko 1980-ih, takođe su ga prihvatili

by hip-hop and B-boys, skateboarders,

hip-hop i B-boy pokreti, skejteri,

and it takes on this kind of youth street culture.

i tako postaje deo ulične kulture mladih.

It was, at the same time, super-comfortable,

Bio je, u isto vreme, izuzetno udoban,

perfect for the streets

savršen za ulice,

and also had that added value of anonymity

a imao je i tu dodatnu prednost anonimnosti

when you needed it.

kada je bila potrebna.

And then we have Mark Zuckerberg,

A zatim imamo i Marka Zakerberga,

who defies convention of respectable attire for businesspeople.

koji prkosi prihvaćenom pravilu uglednog odevanja kod poslovnih ljudi.

But interestingly, it's also a way to show how power has changed.

Ali, zanimljivo je što je to i način da se pokaže koliko se moć promenila.

If you're wearing a two-piece suit, you might be the bodyguard.

Ako nosiš dvodelno odelo, možda si telohranitelj.

The real powerful person is wearing a hoodie with a T-shirt and jeans.

Moćna osoba je zapravo ona koja nosi duks sa kapuljačom, majicu i pantalone.

It's easy to think of the physical aspects of the hoodie.

Lako je zamisliti fizičke aspekte duksa sa kapuljačom.

You can immediately think of wearing the hood up,

Možete odmah zamisliti kako nosite kapuljaču

and you feel this warmth and this protection,

i odmah imate taj topli osećaj zaštite,

but at the same time,

a u isto vreme

you can also feel the psychological aspects of it.

možete osetiti i psihološku stranu toga.

I mean, think of donning a hoodie,

Hoću reći, zamislite kako oblačite duks sa kapuljačom

all of a sudden, you feel more protected,

i odjednom, osećate se zaštićeno

you feel that you are in your own shell.

osećate kao da ste u sopstvenoj školjci.

We know very well what the hoodie has come to signify

Svi vrlo dobro znamo šta je duks sa kapuljačom počeo da označava

in the past few years in the United States.

poslednjih godina u Sjedinjenim Američkim Država.

When Trayvon Martin, a 17-year-old African-American kid,

Kada su Trejvona Martina,

17-godišnjeg dečaka afričko-američkog porekla,

was shot by a neighborhood vigilante,

upucali osvetnici iz kraja

and Million Hoodie Marches happened all over the United States,

i kada se Milionski marš kapuljača desio širom Sjedinjenih Američkih Država,

in which people wore hoodies with the hood up

u kome su ljudi nosili duks sa podignutom kapuljačom

and marched in the streets against this kind of prejudice.

i marširali ulicama protiv ove vrste nepravde.

It doesn't happen that often

Ne događa se tako često

for a garment to have so much symbolism and history

da jedan komad odeće ima toliko simbolizma i istorije

and that encompasses so many different universes

i da obuhvata toliko različitih svetova

as the hoodie.

kao što je duks sa kapuljačom.

So, like all garments,

Pa, kao i kod svih komada odeće,

especially all truly utilitarian garments,

pogotovo kod onih zaista korisnih komada odeće,

it is very basic in its design.

dizajn mu je veoma jednostavan.

But at the same time,

Ali, u isto vreme,

it has a whole universe of possibilities attached.

ima ceo svet povezanih mogućnosti.