The 3,000-year history of the hoodie | Small Thing Big Idea, a TED series

Translator: Camille Martínez Reviewer: Krystian Aparta

Prevoditelj: Ivan Stamenković Recezent: Sanda L

The hoodie is an amazing object.

Majica s kapuljačom je zadivljujuć predmet.

It's one of those timeless objects that we hardly think of,

To je jedan od onih bezvremenskih predmeta o kojima rijetko mislimo,

because they work so well that they're part of our lives.

jer nas tako dobro služe da su postali dio naših života.

We call them "humble masterpieces."

Zovemo ih "skromna remek-djela."

[Small thing.]

[Mala stvar.]

[Big idea.]

[Velika ideja.]

[Paola Antonelli on the Hoodie]

[Paola Antonelli o majici s kapuljačom]

The hoodie has been -- even if it was not called so --

Majica s kapuljačom bila je -- čak i ako je nisu tako zvali --

it's been an icon throughout history for good and for bad reasons.

bila je ikona kroz povijest zbog dobrih i loših razloga.

The earliest ones that we can trace

Najraniji tragovi koje imamo

are from ancient Greece and ancient Rome.

su iz antičke Grčke i drevnog Rima.

The Middle Ages, you see a lot of monks

U srednjem vijeku, vidite puno redovnika

that were wearing garments that were cape-like, with hoods attached,

koji su nosili odjevne predmete slične plaštevima, s kapuljačama,

so therefore, "hoodies."

zato, "majice s kapuljačom".

Ladies in the 17th century would wear hoodies

Dame u 17. stoljeću nosile bi majice s kapuljačom

to kind of hide themselves when they were going to meet their lovers.

kako bi se nekako sakrile dok idu na sastanke s ljubavnicima.

And then, of course, there's the legend, there's fantasy.

I naravno, tu su legende, tu je svijet fantazije.

There's the image of the hoodie connected to the grim reaper.

Tu je slika majice s kapuljačom povezane sa žeteocem smrti.

There's the image of the hoodie connected to the executioner.

Postoji slika majice s kapuljačom povezane s krvnicima.

So there's the dark side of the hoodie.

To je tamna strana majice s kapuljačom.

The modern incarnation of the hoodie --

Moderna inkarnacija majice s kapuljačom --

a garment that's made usually of cotton jersey,

predmeta koji je najčešće od pamuka,

that has a hood attached with a drawstring;

koji ima kapuljaču s vezicom;

sometimes it has a marsupial pocket --

ponekad ima džep nalik tobolcu --

was introduced in the 1930s by Knickerbocker Knitting Company.

uveden je 1930. od strane Knickerbocker Knitting Company.

Now it's called Champion.

Sada se zove Champion.

It was meant to keep athletes warm.

Trebala je pomoći sportašima da se utople.

Of course, though, it was such a functional, comfortable garment

Naravno, to je bio toliko funkcionalan i udoban odjevni predmet,

that it was very rapidly adopted by workmen everywhere.

da je ubrzo posvuda prihvaćen od strane radnika.

And then, around the 1980s, it also gets adopted

I onda je, u osamdesetima, također prihvaćen

by hip-hop and B-boys, skateboarders,

od strane hip-hopa, breakdancera, skejtera

and it takes on this kind of youth street culture.

i preuzima tu uličnu kulturu mladih.

It was, at the same time, super-comfortable,

Bio je, u isto vrijeme, super udoban,

perfect for the streets

savršen za ulice

and also had that added value of anonymity

i također je imao tu dodanu vrijednost anonimnosti,

when you needed it.

kada je ona bila potrebna.

And then we have Mark Zuckerberg,

I onda imamo Marka Zuckerberga,

who defies convention of respectable attire for businesspeople.

koji se opire konvenciji dolične odjeće za poslovne ljude.

But interestingly, it's also a way to show how power has changed.

Ali zanimljivo, to je također način da se pokaže kako se moć promijenila.

If you're wearing a two-piece suit, you might be the bodyguard.

Ako nosite dvodjelno odijelo, možda ste tjelesni čuvar.

The real powerful person is wearing a hoodie with a T-shirt and jeans.

Moćna osoba nosi majicu s kapuljačom, majicu i traperice.

It's easy to think of the physical aspects of the hoodie.

Lako je misliti o fizičkim aspektima majice s kapuljačom.

You can immediately think of wearing the hood up,

Možete odmah pomisliti na to kako ste navukli kapuljaču

and you feel this warmth and this protection,

i osjećate njenu toplinu i zaštitu,

but at the same time,

ali u isto vrijeme,

you can also feel the psychological aspects of it.

osjećate i psihološke aspekte.

I mean, think of donning a hoodie,

Zamislite da je navučete

all of a sudden, you feel more protected,

i odjednom se osjećate zaštićenije,

you feel that you are in your own shell.

osjećate da imate svoj oklop.

We know very well what the hoodie has come to signify

Znamo što je majica s kapuljačom počela simbolizirati

in the past few years in the United States.

u posljednjih nekoliko godina u SAD-u.

When Trayvon Martin, a 17-year-old African-American kid,

Kada je Trayvon Martin, afroamerički 17-ogodišnjak,

was shot by a neighborhood vigilante,

upucan od strane člana dobrovoljnog udruženja za građansku zaštitu,

and Million Hoodie Marches happened all over the United States,

došlo je do marševa Million Hoodie diljem SAD-a,

in which people wore hoodies with the hood up

gdje su ljudi nosili majice s kapuljačama na glavi

and marched in the streets against this kind of prejudice.

i marširali ulicama protiv takvih predrasuda.

It doesn't happen that often

Ne događa se često

for a garment to have so much symbolism and history

da odjevni predmet ima toliko simbolike i povijesti

and that encompasses so many different universes

i da obuhvaća toliko različitih svjetova,

as the hoodie.

kao majica s kapuljačom.

So, like all garments,

Tako, kao svi odjevni predmeti,

especially all truly utilitarian garments,

osobito vrlo uporabljivi odjevni predmeti,

it is very basic in its design.

vrlo je jednostavna u dizajnu.

But at the same time,

Ali, u isto vrijeme,

it has a whole universe of possibilities attached.

u sebi sadrži čitav univerzum mogućnosti.