Jill Shargaa: Please, please, people. Let's put the 'awe' back in 'awesome'

177,904 views ・ 2014-08-29

TED


Please double-click on the English subtitles below to play the video.

Prevodilac: Davor Altman Lektor: Mile Živković
00:13
How many times have you used the word "awesome" today?
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Koliko ste puta danas iskoristili reč "strava"?
00:16
Once? Twice? Seventeen times?
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Jednom, dvaput? 17 puta?
00:20
Do you remember what you were describing
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Da li se sećate šta ste opisivali
00:21
when you used the word?
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kad ste koristili ovu reč?
00:23
No, I didn't think so, because it's come down to this, people:
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Ne, nisam ni mislila da se sećate, jer, ljudi, sve se svodi na ovo:
00:26
You're using the word incorrectly,
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koristite ovu reč nepravilno
00:28
and tonight I hope to show you
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i nadam se da ću večeras uspeti da vam pokažem
00:30
how to put the "awe" back in "awesome."
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kako da vratite stravu u "strava".
00:33
Recently, I was dining at an outdoor cafe,
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Nedavno sam večerala u jednom restoranu
00:36
and the server came up to our table,
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i posluga je prišla nasem stolu i pitala
00:38
and asked us if we had dined there before,
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da li smo i ranije večerali na tom mestu,
00:39
and I said, "Yes, yes, we have."
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a ja sam rekla: "Da, da, jesmo."
00:41
And she said, "Awesome."
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A ona je odgovorila: "Strava."
00:44
And I thought, "Really?
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Pomislila sam: "Stvarno?"
00:46
Awesome or just merely good
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Strava je ili jednostavno samo dobro
00:49
that we decided to visit your restaurant again?"
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što smo odlučili da opet posetimo vaš restoran?"
00:54
The other day, one of my coworkers asked me
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Pre neki dan, jedan od mojih saradnika me je pitao
00:56
if I could save that file as a PDF,
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da li mogu da sačuvam neki fajl u PDF formatu,
00:58
and I said, "Well, of course," and he said, "Awesome."
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ja sam rekla: "Pa, naravno", a on je odgovorio: "Strava."
01:02
Seriously, can saving anything as a PDF
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Sad ozbiljno, da li čuvanje bilo čega u PDF formatu
01:08
be awesome?
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može biti strava?
01:11
Sadly, the frequent overuse of the word "awesome"
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Nažalost, često prekomerno korišćenje reči "strava"
01:14
has now replaced words like "great" and "thank you."
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je sada zamenilo reči poput "odlično" i "hvala".
01:19
So Webster's dictionary defines the word "awesome"
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Vebsterov rečnik definiše reč "strava"
01:23
as fear mingled with admiration or reverence,
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kao strah pomešan sa osećanjem divljenja ili poštovanja,
01:27
a feeling produced by something majestic.
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kao osećaj prouzrokovan nečim veličanstvenim.
01:31
Now, with that in mind,
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Sada, s tim u vidu,
01:32
was your Quiznos sandwich awesome?
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da li je vaš tost sendvič bio strava?
01:36
How about that parking space? Was that awesome?
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Šta je sa parking mestima? Da li su i ona strava?
01:38
Or that game the other day? Was that awesome?
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Ili ona utakmica od pre neki dan? Je li i ona bila strava?
01:41
The answer is no, no and no.
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Odgovor je ne, ne i ne.
01:43
A sandwich can be delicious,
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Sendvič može biti ukusan,
01:45
that parking space can be nearby,
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to parking mesto može biti blizu,
01:47
and that game can be a blowout,
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a jedan tim može da pregazi drugi,
01:50
but not everything can be awesome.
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ali ne može sve biti strava.
01:54
(Laughter)
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(Smeh)
01:56
So when you use the word "awesome"
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Tako da kada koristite reč "strava"
01:57
to describe the most mundane of things,
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da biste opisali obične svakodnevne stvari,
02:00
you're taking away the very power of the word.
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oduzimate joj njenu suštinsku moć.
02:03
This author says, "Snowy days
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Ovaj autor kaže: "Snežni dani su strava,
02:06
or finding money in your pants is awesome."
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ili nalaženje novca u pantalonama."
02:10
(Laughter)
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(Smeh)
02:11
Um, no, it is not,
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Hm, ne, nije, i moramo da otežamo stvari
02:13
and we need to raise the bar for this poor schmuck. (Laughter)
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ovom budalastom autoru. (Smeh)
02:19
So in other words, if you have everything, you value nothing.
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Drugim rečima, ako imate sve, ne cenite ništa.
02:23
It's a lot like drinking from a firehose
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To je kao kad pijete vodu iz vatrogasnog creva
02:25
like this jackass right here.
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kao ovaj glupan ovde.
02:29
There's no dynamic, there's no highs or lows,
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Nema dinamičnosti, nema euforije ili depresije,
02:32
if everything is awesome.
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ako je sve strava.
02:34
Ladies and gentlemen, here are 10 things
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Dame i gospodo, pogledajte 10 stvari
02:36
that are truly awesome.
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koje su zaista strava.
02:38
Imagine, if you will, having to schlep
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Ako želite, zamislite da morate da teglite
02:40
everything on your back.
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sve na svojim leđima.
02:42
Wouldn't this be easier for me
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Zar mi ne bi bilo lakše
02:44
if I could roll this home?
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kad bih mogla da otkotrljam ovo do kuće?
02:46
Yes, so I think I'll invent the wheel.
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Da, tako da mislim da ću izmisliti točak.
02:48
The wheel, ladies and gentlemen.
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Točak, dame i gospodo.
02:51
Is the wheel awesome? Say it with me.
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Da li je točak strava? Kažite zajedno sa mnom.
02:54
Yes, the wheel is awesome!
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Da, točak je strava.
02:57
The Great Pyramids were the tallest
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Velike piramide su bile najviše
02:59
man-made structure in the world
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građevine na svetu
03:01
for 4,000 years.
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koje je čovek stvorio za 4 000 godina.
03:03
Pharaoh had his slaves move millions of blocks
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Faraon je naredio svojim robovima da pomere milione kamenih blokova
03:07
just to this site to erect a big freaking headstone.
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do ovog mesta da bi podigli veliki kamen temeljac.
03:11
Were the Great Pyramids awesome?
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Da li su velike piramide strava?
03:12
Yes, the pyramids were awesome.
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Da, strava su.
03:15
The Grand Canyon. Come on.
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Veliki kanjon. Ma, hajde.
03:17
It's almost 80 million years old.
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Star je skoro 80 miliona godina.
03:20
Is the Grand Canyon awesome?
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Da li je Veliki kanjon strava?
03:22
Yes, the Grand Canyon is.
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Da, jeste.
03:23
Louis Daguerre invented photography in 1829,
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Luis Dager je izumeo fotografiju 1829. godine,
03:28
and earlier today,
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a ranije danas,
03:29
when you whipped out your smartphone
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kad ste izvukli svoj pametni telefon
03:31
and you took a shot of your awesome sandwich,
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i uslikali svoj strava sendvič,
03:34
and you know who you are —
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a vi ste se prepoznali -
03:36
(Laughter) —
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(Smeh)
03:38
wasn't that easier than exposing the image
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zar to nije bilo lakše nego da ste izložili tu sliku
03:40
to copper plates coated with iodized silver?
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na bakarne ploče obložene jonizovanim srebrom?
03:43
I mean, come on. Is photography awesome?
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Mislim, ma hajde. Zar fotografija nije strava?
03:45
Yes, photography is awesome.
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Da, fotografija je strava.
03:47
D-Day, June 6, 1944,
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Dan D, 6. jun 1944. godina,
03:49
the Allied invasion of Normandy,
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iskrcavanje saveznika u Normandiju,
03:52
the largest amphibious invasion in world history.
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najveća desantna invazija u istoriji sveta.
03:56
Was D-Day awesome? Yes, it was awesome.
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Da li je Dan D bio strava? Da, bio je strava.
03:59
Did you eat food today? Did you eat?
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Da li ste jeli danas? Jeste li?
04:01
Then you can thank the honeybee, that's the one,
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Onda možete da zahvalite pčeli radilici, to je ta,
04:04
because if crops aren't pollinated, we can't grow food,
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jer ako usevi nisu oprašeni, ne možemo da uzgajamo hranu,
04:07
and then we're all going to die.
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a tada ćemo svi umreti.
04:09
It's just like that.
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Jednostavno je tako.
04:10
But it's not like a flower can just get up
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Ali nije kao da cvet može samo da ustane
04:12
and have sex with another flower,
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i da spava sa drugim cvetom,
04:15
although that would be awesome.
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iako bi to bilo strava.
04:17
(Laughter)
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(Smeh)
04:20
Bees are awesome. Are you kidding me?
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Pčele su strava. Jel me zafrkavate?
04:23
Landing on the moon! Come on!
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Sletanje na mesec! Ma hajde!
04:27
Apollo 11. Are you kidding me?
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Apolo 11. Jel me zafrkavate?
04:30
Sixty-six years after the Wright Brothers
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66 godina pošto su braća Rajt
04:32
took off from Kitty Hawk, North Carolina,
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pošla iz Kiti Hoka iz Severne Karoline,
04:35
Neil Armstrong was 240,000 miles away.
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Nil Armstrong je bio udaljen 380 000 kilometara.
04:38
That's like from here to the moon.
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To je kao odavde pa do meseca.
04:40
(Laughter)
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(Smeh)
04:43
That's one small step for a man,
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To je mali korak za čoveka,
04:45
one giant leap for awesome!
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a džinovski skok za strava!
04:48
You're damn right, it was.
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Prokleto je bilo tako.
04:50
Woodstock, 1969: Rolling Stone Magazine said
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Vudstok festival, 1969. - magazin Rolingston je izjavio
04:53
this changed the history of rock and roll.
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da je to promenilo istoriju rokenrol muzike.
04:57
Tickets were only 24 dollars back then.
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Karte su tada bile samo 24 dolara.
04:59
You can't even buy a freaking t-shirt for that now.
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Za taj novac, danas ne možete da kupite ni običnu majicu.
05:03
Jimi Hendrix's version of "The Star-Spangled Banner"
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Izvedba američke himne Džimija Hendriksa
05:06
was the most iconic.
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bila je najlegendarnija.
05:08
Was Woodstock awesome? Yes, it was awesome.
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Da li je Vudstok bio strava? Da, bio je strava.
05:11
Sharks! They're at the top of the food chain.
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Ajkule! One su na vrhu lanca ishrane.
05:13
Sharks have multiple rows of teeth
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Ajkule imaju višestruke redove zuba
05:16
that grow in their jaw
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koji rastu u njihovoj vilici
05:17
and they move forward like a conveyor belt.
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i kreću se ka napred kao pokretne trake.
05:21
Some sharks can lose 30,000 teeth in their lifetime.
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Neke ajkule za života mogu da izgube i do 30.000 zuba.
05:24
Does awesome inspire fear?
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Da li strava prouzrokuje strah?
05:27
Oh, hell yeah, sharks are awesome!
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Prokleto da, ajkule su strava!
05:31
The Internet was born in 1982
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Internet je rođen 1982. godine
05:33
and it instantly took over global communication,
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i u trenutku je preuzeo globalnu komunikaciju,
05:37
and later tonight, when all these PowerPoints
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a kasnije večeras, kada se sve ove prezentacije
05:39
are uplifted to the Internet
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okače na internet
05:41
so that a guy in Siberia can get drunk
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kako bi tip u Sibiru mogao da se napije
05:44
and watch this crap,
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i gleda ovu budalaštinu,
05:47
the Internet is awesome.
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Internet je strava.
05:50
And finally, finally some of you can't wait
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I najzad, najzad, neki od vas ne mogu da dočekaju
05:52
to come up and tell me how awesome my PowerPoint was.
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da mi se jave i kažu kako je moja prezentacija bila strava.
05:55
I will save you the time.
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Uštedeću vam vreme.
05:57
It was not awesome, but it was true,
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Nije bila strava, ali je bila istinita,
06:00
and I hope it was entertaining,
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i nadam se da je bila zabavna,
06:02
and out of all the audiences I've ever had,
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i od sve publike koju sam ikada imala,
06:05
y'all are the most recent. Thank you and good night.
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vi ste najnovija. Hvala vam i laku noć.
06:08
(Applause)
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(Aplauz)
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