Jill Shargaa: Please, please, people. Let's put the 'awe' back in 'awesome'

180,440 views ・ 2014-08-29

TED


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翻译人员: Ruoxin Zheng 校对人员: Zhiting Chen
00:13
How many times have you used the word "awesome" today?
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今天你们用了多少次“棒极了”这个词?
00:16
Once? Twice? Seventeen times?
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一次?两次? 十七次?
00:20
Do you remember what you were describing
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你还记得用这词的时候
00:21
when you used the word?
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是在说什么吗?
00:23
No, I didn't think so, because it's come down to this, people:
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我猜你不记得了, 因为其实,各位:
00:26
You're using the word incorrectly,
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…这词你们用错了。
00:28
and tonight I hope to show you
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而今晚我希望可以展示
00:30
how to put the "awe" back in "awesome."
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怎么把 “敬畏” 放还回 “棒极了”这种描述之中。
00:33
Recently, I was dining at an outdoor cafe,
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最近,我在一个露天咖啡店吃东西,
00:36
and the server came up to our table,
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有个服务员走到我们桌边,
00:38
and asked us if we had dined there before,
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问我们以前有没有来过,
00:39
and I said, "Yes, yes, we have."
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然后我回答, “有,我们来过。”
00:41
And she said, "Awesome."
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她说, “棒极了"。
00:44
And I thought, "Really?
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我想, “你认真的?
00:46
Awesome or just merely good
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我们再次来你的咖啡店
00:49
that we decided to visit your restaurant again?"
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是'棒极了'还是仅仅是'挺好的'?"
00:54
The other day, one of my coworkers asked me
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有一天,一个同事问我是否
00:56
if I could save that file as a PDF,
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可以把那个文档保存成PDF,
00:58
and I said, "Well, of course," and he said, "Awesome."
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然后我说, "当然可以,“ 他也说, "棒极了。”
01:02
Seriously, can saving anything as a PDF
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老实说,把文档保存成PDF都算
01:08
be awesome?
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“棒极了”吗?
01:11
Sadly, the frequent overuse of the word "awesome"
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可惜,频繁过度使用的“棒极了”
01:14
has now replaced words like "great" and "thank you."
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已经取代了其他词, 比如 “很好” 和 "谢谢“。
01:19
So Webster's dictionary defines the word "awesome"
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韦氏字典把“棒极了”定义为
01:23
as fear mingled with admiration or reverence,
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畏惧参杂着倾慕或崇敬的感觉,
01:27
a feeling produced by something majestic.
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一种由雄伟壮观的 事物引发的情感。
01:31
Now, with that in mind,
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请记住这个定义,
01:32
was your Quiznos sandwich awesome?
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你的Quiznos三明治是 “棒极了” 吗?
01:36
How about that parking space? Was that awesome?
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那个停车位是“棒极了”吗?
01:38
Or that game the other day? Was that awesome?
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或者那天的比赛也是“棒极了”吗?
01:41
The answer is no, no and no.
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回答是:不是,不是和不是。
01:43
A sandwich can be delicious,
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一份三明治可以美味,
01:45
that parking space can be nearby,
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那个停车位可以在附近,
01:47
and that game can be a blowout,
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还有那个比赛可以是狂胜,
01:50
but not everything can be awesome.
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但不是所有事情都是“棒极了”。
01:54
(Laughter)
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(笑声)
01:56
So when you use the word "awesome"
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所以你们用“棒极了”这词
01:57
to describe the most mundane of things,
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描述最平凡的东西的时候,
02:00
you're taking away the very power of the word.
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你们忽略了这个单词 所能表达的力量。
02:03
This author says, "Snowy days
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这个作者说, “雪天
02:06
or finding money in your pants is awesome."
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或者在裤子找到钱是'棒极了'。”
02:10
(Laughter)
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(笑声)
02:11
Um, no, it is not,
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啊,不,不是,
02:13
and we need to raise the bar for this poor schmuck. (Laughter)
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我们要为这个屌丝提高标准。 (笑声)
02:19
So in other words, if you have everything, you value nothing.
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所以换句话说,如果 你拥有一切,你就不会去重视它们。
02:23
It's a lot like drinking from a firehose
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很像用消防水带喝水,
02:25
like this jackass right here.
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像这个蠢货一样。
02:29
There's no dynamic, there's no highs or lows,
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如果所有的事都是“棒极了”,
02:32
if everything is awesome.
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就没有动态变化,没有高低比较了。
02:34
Ladies and gentlemen, here are 10 things
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诸位,这里有十件东西
02:36
that are truly awesome.
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真正是“棒极了”的。
02:38
Imagine, if you will, having to schlep
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设想,如果你必须
02:40
everything on your back.
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用你的后背背负一切。
02:42
Wouldn't this be easier for me
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如果能让它滚动着回家,
02:44
if I could roll this home?
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我是不是就可以轻松一点呢?
02:46
Yes, so I think I'll invent the wheel.
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是的,所以我想我会发明那个轮子。
02:48
The wheel, ladies and gentlemen.
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轮子,各位。
02:51
Is the wheel awesome? Say it with me.
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轮子“棒极了”吗?跟我一起说!
02:54
Yes, the wheel is awesome!
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是,轮子是“棒极了”!
02:57
The Great Pyramids were the tallest
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金字塔曾在4000年中
02:59
man-made structure in the world
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都是世界最高的
03:01
for 4,000 years.
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人造建筑。
03:03
Pharaoh had his slaves move millions of blocks
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法老叫他的奴隶搬几百万石块,
03:07
just to this site to erect a big freaking headstone.
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就为了去这个地方 竖起一块吓人的墓碑。
03:11
Were the Great Pyramids awesome?
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金字塔是“棒极了”吗?
03:12
Yes, the pyramids were awesome.
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是,金字塔是“棒极了”。
03:15
The Grand Canyon. Come on.
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接着说,大峡谷。看吧!
03:17
It's almost 80 million years old.
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差不多八千万岁了。
03:20
Is the Grand Canyon awesome?
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大峡谷是“棒极了”吗?
03:22
Yes, the Grand Canyon is.
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是,大峡谷是的。
03:23
Louis Daguerre invented photography in 1829,
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1829年路易达盖尔发明了摄影,
03:28
and earlier today,
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今天稍早的时候,
03:29
when you whipped out your smartphone
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你拿出手机,
03:31
and you took a shot of your awesome sandwich,
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拍你的‘棒极了’的三明治的时候,
03:34
and you know who you are —
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你们知道我说的是谁—
03:36
(Laughter) —
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(笑声)—
03:38
wasn't that easier than exposing the image
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难道不比把图像在覆盖了
03:40
to copper plates coated with iodized silver?
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碘化银的铜片上曝光容易吗?
03:43
I mean, come on. Is photography awesome?
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我的意思是,摄影是“棒极了”吗?
03:45
Yes, photography is awesome.
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是,摄影是“棒极了”。
03:47
D-Day, June 6, 1944,
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诺曼底登陆日,1944年6月6日,
03:49
the Allied invasion of Normandy,
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诺曼底盟军的进军,
03:52
the largest amphibious invasion in world history.
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世界历史最大的两栖进军。
03:56
Was D-Day awesome? Yes, it was awesome.
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诺曼底登陆日是“棒极了”吗? 是,是“棒极了”。
03:59
Did you eat food today? Did you eat?
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今天你们吃过东西吗?你吃了吗?
04:01
Then you can thank the honeybee, that's the one,
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你得多谢蜜蜂,就是这只,
04:04
because if crops aren't pollinated, we can't grow food,
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因为如果作物没有授粉, 我们就不能种植食物,
04:07
and then we're all going to die.
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然后我们都会死。
04:09
It's just like that.
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就是这样。
04:10
But it's not like a flower can just get up
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但是并不是一朵花能直接起来
04:12
and have sex with another flower,
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跟另一朵花交配,
04:15
although that would be awesome.
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虽然那会是“棒极了”。
04:17
(Laughter)
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(笑声)
04:20
Bees are awesome. Are you kidding me?
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蜜蜂是“棒极了”。不可思议是吧?
04:23
Landing on the moon! Come on!
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登陆月球!继续!
04:27
Apollo 11. Are you kidding me?
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阿波罗11号。开玩笑吧?
04:30
Sixty-six years after the Wright Brothers
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莱特兄弟在北卡罗来纳州的基蒂霍克
04:32
took off from Kitty Hawk, North Carolina,
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第一次飞上天66年以后, 尼尔阿姆斯特朗
04:35
Neil Armstrong was 240,000 miles away.
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飞到了二十四万英里之远的地方。
04:38
That's like from here to the moon.
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就相当于从这里到月亮。
04:40
(Laughter)
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(笑声)
04:43
That's one small step for a man,
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对一个人那是小步,
04:45
one giant leap for awesome!
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对“棒极了”却是一大步!
04:48
You're damn right, it was.
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的确,确实是的。
04:50
Woodstock, 1969: Rolling Stone Magazine said
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1969年的伍德斯托克音乐节: 滚石杂志称
04:53
this changed the history of rock and roll.
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这件事改变了摇滚的历史。
04:57
Tickets were only 24 dollars back then.
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当时票价只有24美元。
04:59
You can't even buy a freaking t-shirt for that now.
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现在连一件该死的T恤都买不到。
05:03
Jimi Hendrix's version of "The Star-Spangled Banner"
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吉米亨得里克斯版本的 “星条旗永不落”
05:06
was the most iconic.
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是最标志性的。
05:08
Was Woodstock awesome? Yes, it was awesome.
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伍德斯托克音乐节是“棒极了”吗? 是,是“棒极了”。
05:11
Sharks! They're at the top of the food chain.
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鲨鱼!它们在食物链顶端。
05:13
Sharks have multiple rows of teeth
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鲨鱼有好几列牙齿,
05:16
that grow in their jaw
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长在下巴上,
05:17
and they move forward like a conveyor belt.
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可以像输送带一样向前移动。
05:21
Some sharks can lose 30,000 teeth in their lifetime.
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某些鲨鱼一生,会掉3万颗牙齿。
05:24
Does awesome inspire fear?
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“棒极了”激发了恐惧吗?
噢,对,鲨鱼是“棒极了”!
05:27
Oh, hell yeah, sharks are awesome!
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互联网在1982年诞生,
05:31
The Internet was born in 1982
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05:33
and it instantly took over global communication,
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它即刻占领了全球的通信,
05:37
and later tonight, when all these PowerPoints
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今晚,当所有这些PPT
上传到网上的时候,
05:39
are uplifted to the Internet
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05:41
so that a guy in Siberia can get drunk
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远在西伯利亚的某个人也能酩酊大醉地
05:44
and watch this crap,
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观看这堆废话,
05:47
the Internet is awesome.
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互联网是“棒极了”。
05:50
And finally, finally some of you can't wait
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最后,最后你们有些人等不及
05:52
to come up and tell me how awesome my PowerPoint was.
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上来告诉我,我的PPT是"棒极了"的。
05:55
I will save you the time.
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我会节约您的时间。
05:57
It was not awesome, but it was true,
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不是"棒极了"的,但都是真实的,
06:00
and I hope it was entertaining,
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我希望它能博大家一笑,
06:02
and out of all the audiences I've ever had,
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另外在我所有的观众中,
06:05
y'all are the most recent. Thank you and good night.
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你们是——最近的一批。 谢谢,晚安。
06:08
(Applause)
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(掌声)
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