Jill Shargaa: Please, please, people. Let's put the 'awe' back in 'awesome'

174,119 views

2014-08-29 ・ TED


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Jill Shargaa: Please, please, people. Let's put the 'awe' back in 'awesome'

174,119 views ・ 2014-08-29

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Ivan Stamenković Recezent: Mladen Barešić
00:13
How many times have you used the word "awesome" today?
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Koliko ste puta danas upotrijebili riječ "fenomenalno"?
00:16
Once? Twice? Seventeen times?
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Jednom? Dvaput? Sedamnaest puta?!
00:20
Do you remember what you were describing
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Sjećate li se što ste opisivali
00:21
when you used the word?
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kad ste upotrijebili tu riječ?
00:23
No, I didn't think so, because it's come down to this, people:
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Ne, i mislila sam, jer svodi se na ovo:
00:26
You're using the word incorrectly,
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Netočno koristite tu riječ
00:28
and tonight I hope to show you
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i nadam se da ću vam večeras pokazati
00:30
how to put the "awe" back in "awesome."
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kako vratiti "fenomen" u "fenomenalno."
00:33
Recently, I was dining at an outdoor cafe,
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Nedavno sam večerala na terasi kafića.
00:36
and the server came up to our table,
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Konobar je prišao našem stolu,
00:38
and asked us if we had dined there before,
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upitao nas jesmo li ondje već večerali,
00:39
and I said, "Yes, yes, we have."
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i ja sam rekla: "Da, jesmo."
00:41
And she said, "Awesome."
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A ona je rekla: "Fenomenalno."
00:44
And I thought, "Really?
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Pomislila sam: "Stvarno?!"
00:46
Awesome or just merely good
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Fenomenalno ili tek dovoljno dobro
00:49
that we decided to visit your restaurant again?"
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što smo odlučili ponovno posjetiti vaš restoran?"
00:54
The other day, one of my coworkers asked me
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Neki dan, jedan od mojih suradnika pitao me
00:56
if I could save that file as a PDF,
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mogu li nešto spremiti u PDF-formatu.
00:58
and I said, "Well, of course," and he said, "Awesome."
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Rekla sam: "Pa, naravno." A on na to: "Fenomenalno!"
01:02
Seriously, can saving anything as a PDF
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Ozbiljno... Može li spremanje bilo čega u PDF-u
01:08
be awesome?
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biti fenomenalno?!
01:11
Sadly, the frequent overuse of the word "awesome"
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Nažalost, česta pretjerana uporaba riječi "fenomenalno"
01:14
has now replaced words like "great" and "thank you."
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zamijenila je riječi poput "odlično" i "hvala ti".
01:19
So Webster's dictionary defines the word "awesome"
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Websterov rječnik definira riječ "fenomenalno"
01:23
as fear mingled with admiration or reverence,
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kao strah pomiješan s divljenjem ili poštovanjem,
01:27
a feeling produced by something majestic.
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osjećaj izazvan nečim veličanstvenim.
01:31
Now, with that in mind,
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S time na umu...
01:32
was your Quiznos sandwich awesome?
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Je li vaš sendvič iz Quiznosa bio fenomenalan?
01:36
How about that parking space? Was that awesome?
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Što je s ovim parkirališnim mjestom? Je li ono bilo fenomenalno?
01:38
Or that game the other day? Was that awesome?
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Ili ona nedavna utakmica? Je li ona bila fenomenalna?
01:41
The answer is no, no and no.
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Odgovor je: Ne, ne i ne.
01:43
A sandwich can be delicious,
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Sendvič može biti ukusan,
01:45
that parking space can be nearby,
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parkirališno mjesto može biti u blizini,
01:47
and that game can be a blowout,
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a ona utakmica spektakularna,
01:50
but not everything can be awesome.
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ali ne može sve biti fenomenalno!
01:54
(Laughter)
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(Smijeh)
01:56
So when you use the word "awesome"
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Stoga, kad upotrebljavate riječ "fenomenalno"
01:57
to describe the most mundane of things,
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kako biste opisali najobičnije stvari,
02:00
you're taking away the very power of the word.
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oduzimate snagu toj riječi.
02:03
This author says, "Snowy days
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Ovaj autor kaže: "Snježni dani
02:06
or finding money in your pants is awesome."
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ili pronalazak novca u vašim hlačama su fenomenalni!"
02:10
(Laughter)
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(Smijeh)
02:11
Um, no, it is not,
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Hm... Ne, nije...
02:13
and we need to raise the bar for this poor schmuck. (Laughter)
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Moramo podići letvicu ovome šmokljanu. (Smijeh)
02:19
So in other words, if you have everything, you value nothing.
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Drugim riječima, ako imate sve, ne cijenite ništa.
02:23
It's a lot like drinking from a firehose
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To je kao da pijete iz vatrogasnog crijeva,
02:25
like this jackass right here.
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kao ovaj magarac ovdje.
02:29
There's no dynamic, there's no highs or lows,
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Nema dinamike, nema visina ni dubina,
02:32
if everything is awesome.
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ako je sve fenomenalno.
02:34
Ladies and gentlemen, here are 10 things
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Dame i gospodo, ovo je 10 stvari
02:36
that are truly awesome.
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koje su zaista fenomenalne.
02:38
Imagine, if you will, having to schlep
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Zamislite da morate tegliti
02:40
everything on your back.
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sve na svojim leđima.
02:42
Wouldn't this be easier for me
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Zar mi ne bi bilo lakše
02:44
if I could roll this home?
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kad bih to mogla otkotrljati kući?
02:46
Yes, so I think I'll invent the wheel.
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Da, mislim da ću izumiti kotač!
02:48
The wheel, ladies and gentlemen.
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Kotač, dame i gospodo!
02:51
Is the wheel awesome? Say it with me.
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Je li kotač fenomenalan?! Izgovorite to sa mnom.
02:54
Yes, the wheel is awesome!
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Da, kotač je fenomenalan!
02:57
The Great Pyramids were the tallest
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Velike piramide bile su najviše
02:59
man-made structure in the world
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ljudskom rukom izgrađene strukture na svijetu
03:01
for 4,000 years.
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tijekom 4000 godina.
03:03
Pharaoh had his slaves move millions of blocks
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Faraonovi robovi pomicali su milijune blokova
03:07
just to this site to erect a big freaking headstone.
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do ovoga mjesta kako bi podigli ogroman nadgrobni spomenik.
03:11
Were the Great Pyramids awesome?
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Jesu li Velike piramide bile fenomenalne?!
03:12
Yes, the pyramids were awesome.
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Da, piramide su bile fenomenalne.
03:15
The Grand Canyon. Come on.
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Grand Canyon. Hajde!
03:17
It's almost 80 million years old.
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Star je gotovo 80 milijuna godina.
03:20
Is the Grand Canyon awesome?
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Je li Grand Canyon fenomenalan?!
03:22
Yes, the Grand Canyon is.
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Da, Grand Canyon jest.
03:23
Louis Daguerre invented photography in 1829,
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Louis Daguerre izumio je fotografiju 1829.,
03:28
and earlier today,
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i kad ste danas
03:29
when you whipped out your smartphone
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izvukli svoj smartphone,
03:31
and you took a shot of your awesome sandwich,
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i uslikali svoj fenomenalni sendvič...
03:34
and you know who you are —
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Poznajete sebe...
03:36
(Laughter) —
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(Smijeh)
03:38
wasn't that easier than exposing the image
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Nije li to bilo lakše od izlaganja slike
03:40
to copper plates coated with iodized silver?
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bakrenim pločama premazanima jodiranim srebrom?
03:43
I mean, come on. Is photography awesome?
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Dajte, ljudi... Je li fotografija fenomenalna?!
03:45
Yes, photography is awesome.
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Da, fotografija je fenomenalna!
03:47
D-Day, June 6, 1944,
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Dan D, 6. lipnja 1944.,
03:49
the Allied invasion of Normandy,
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Saveznička invazija na Normandiju,
03:52
the largest amphibious invasion in world history.
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najveća amfibijska invazija u povijesti svijeta.
03:56
Was D-Day awesome? Yes, it was awesome.
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Je li Dan D bio fenomenalan?! Da, bio je fenomenalan!
03:59
Did you eat food today? Did you eat?
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Jeste li jeli danas?
04:01
Then you can thank the honeybee, that's the one,
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Onda najprije zahvalite pčelama.
04:04
because if crops aren't pollinated, we can't grow food,
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Jer ako usjevi nisu oprašeni, ne možemo uzgojiti hranu,
04:07
and then we're all going to die.
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i svi ćemo umrijeti.
04:09
It's just like that.
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Tek tako.
04:10
But it's not like a flower can just get up
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Ali nije baš da cvijet može ustati
04:12
and have sex with another flower,
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i seksati se s drugim cvijetom...
04:15
although that would be awesome.
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Iako bi to bilo fenomenalno...
04:17
(Laughter)
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(Smijeh)
04:20
Bees are awesome. Are you kidding me?
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Pčele su fenomenalne! Nemojmo se zezati.
04:23
Landing on the moon! Come on!
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Slijetanje na Mjesec!
04:27
Apollo 11. Are you kidding me?
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Apollo 11! Bez šale!
04:30
Sixty-six years after the Wright Brothers
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Šezdeset i šest godina nakon što su braća Wright
04:32
took off from Kitty Hawk, North Carolina,
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poletjela iz Kitty Hawka, u Sjevernoj Karolini,
04:35
Neil Armstrong was 240,000 miles away.
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Neil Armstrong bio je udaljen 240.000 milja.
04:38
That's like from here to the moon.
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To je kao odavde do mjeseca.
04:40
(Laughter)
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(Smijeh)
04:43
That's one small step for a man,
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Ovo je mali korak za čovjeka,
04:45
one giant leap for awesome!
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a ogroman skok za - fenomenalno!
04:48
You're damn right, it was.
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Sasvim je sigurno takav bio!
04:50
Woodstock, 1969: Rolling Stone Magazine said
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Woodstock, 1969.! Časopis Rolling Stone ustvrdio je
04:53
this changed the history of rock and roll.
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da je to promijenilo povijest rock and rolla.
04:57
Tickets were only 24 dollars back then.
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Karte su tad stajale samo 24 dolara!
04:59
You can't even buy a freaking t-shirt for that now.
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Danas si za taj novac ne možete kupiti ni prokletu majicu!
05:03
Jimi Hendrix's version of "The Star-Spangled Banner"
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Hendrixova izvedba američke himne
05:06
was the most iconic.
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je kultna.
05:08
Was Woodstock awesome? Yes, it was awesome.
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Je li Woodstock bio fenomenalan? Da, bio je.
05:11
Sharks! They're at the top of the food chain.
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Morski psi! Na vrhu su prehrambenog lanca!
05:13
Sharks have multiple rows of teeth
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Morski psi imaju više redova zubi
05:16
that grow in their jaw
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koji rastu u njihovim čeljustima
05:17
and they move forward like a conveyor belt.
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i pokreću se prema naprijed kao pokretna traka.
05:21
Some sharks can lose 30,000 teeth in their lifetime.
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Neki morski psi mogu za života izgubiti i 30.000 zubi.
05:24
Does awesome inspire fear?
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Izaziva li fenomenalno i strah?
05:27
Oh, hell yeah, sharks are awesome!
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O da, morski psi jesu fenomenalni!
05:31
The Internet was born in 1982
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Internet je rođen 1982.
05:33
and it instantly took over global communication,
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Odmah je zavladao globalnom komunikacijom,
05:37
and later tonight, when all these PowerPoints
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Kasnije večeras, kad sve ove prezentacije
05:39
are uplifted to the Internet
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budu objavljene na Internetu,
05:41
so that a guy in Siberia can get drunk
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tako da se tip u Sibiru može napiti
05:44
and watch this crap,
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i gledati ovo sranje...
05:47
the Internet is awesome.
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Internet je fenomenalan!
05:50
And finally, finally some of you can't wait
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Napokon, znam da neki od vas ne mogu dočekati
05:52
to come up and tell me how awesome my PowerPoint was.
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da mi priđu i kažu kako je fenomenalna bila moja prezentacija.
05:55
I will save you the time.
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Uštedjet ću vam vrijeme...
05:57
It was not awesome, but it was true,
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Nije bila fenomenalna. Ali bila je istinita,
06:00
and I hope it was entertaining,
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i nadam se da vas je zabavila.
06:02
and out of all the audiences I've ever had,
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Od svih publika pred kojima sam nastupala,
06:05
y'all are the most recent. Thank you and good night.
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vi ste najnedavnija. Hvala vam i laka vam noć.
06:08
(Applause)
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(Pljesak)
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