Adam Garone: Healthier men, one moustache at a time

Translator: Joseph Geni Reviewer: Morton Bast

Prevodilac: Jelena Nedjic Lektor: Ivana Korom

I think the beautiful Malin [Akerman] put it perfectly.

Čini mi se da je to lepa Malin Akerman savršeno rekla.

Every man deserves the opportunity

Svaki čovek zaslužuje priliku

to grow a little bit of luxury.

da se okruži delićem luksuza.

Ladies and gentlemen, and more importantly,

Dame i gospodo, još važnije

Mo Bros and Mo Sistas — (Laughter) —

Mo braćo i Mo sestre, (smeh),

for the next 17 minutes, I'm going to share with you

u narednih 17 minuta, dočaraću vam svoju

my Movember journey, and how, through that journey,

Movembar avanturu i kako smo uz pomoć tog pokreta

we've redefined charity, we're redefining the way

redefinisali dobrotvorne ustanove, kako smo redefinisali

prostate cancer researchers are working together

kolaboracione podvige istraživača raka prostate širom sveta,

throughout the world, and I hope, through that process,

i nadam se da ću vas ovom pričom

that I inspire you to create something significant

inspirisati da uradite nešto značajno

in your life, something significant that will go on

u svom životu, nešto značajno što će opstati

and make this world a better place.

i učiniti ovaj svet boljim mestom.

So the most common question I get asked,

Najčešće me pitaju,

and I'm going to answer it now so I don't have to do it

pa ću sada na to pitanje odgovoriti, kako ne bih morao

over drinks tonight, is how did this come about?

o tome na prijemu večeras, kako se sve ovo desilo.

How did Movember start?

Kako je pokret Movembar osnovan?

Well, normally, a charity starts with the cause, and someone

Uobičajeno je da neko ko je direktno pogođen

that is directly affected by a cause.

ciljem delanja dobtrotvorne ustanove, pokrene sve to.

They then go on to create an event, and beyond that,

Potom organizuju događaje, a najzad

a foundation to support that.

i fondaciju koja sve to finansira i podržava.

Pretty much in every case, that's how a charity starts.

Moglo bi se reći da dobrotvorna fondacija uvek nastane na takav način.

Not so with Movember. Movember started in a very

Ali ne i Movembar. Movembar je nastao

traditional Australian way. It was on a Sunday afternoon.

na tradicionalan australijski način. Desilo se to jednog nedeljnog popodneva.

I was with my brother and a mate having a few beers,

Pio sam pivo sa bratom i prijateljem

and I was watching the world go by,

i posmatrao svet oko sebe,

had a few more beers, and the conversation turned

popio još par piva, a onda smo počeli da ćaskamo

to '70s fashion — (Laughter) —

o modi u '70-im. (Smeh)

and how everything manages to come back into style.

Sve se nekako vratilo ponovo na scenu.

And a few more beers, I said, "There has to be some stuff

Nakon još nekoliko piva, zapitao sam se:

that hasn't come back." (Laughter)

"Sigurno se nešto nije vratilo na modnu scenu." (Smeh)

Then one more beer and it was, whatever happened to the mustache?

A nakon još jednog piva, shvatio sam - šta se desilo sa brkovima?

Why hasn't that made a comeback? (Laughter)

Zašto se nikada nisu vratili u modu? (Smeh)

So then there was a lot more beers, and then the day ended

A onda smo popili još mnogo piva, i rastali smo se sa

with a challenge to bring the mustache back. (Laughter)

izazovom da vratimo brkove na scenu. (Smeh)

So in Australia, "mo" is slang for mustache,

U Australiji, "mo" je žargonski naziv za brkove,

so we renamed the month of November "Movember"

tako da smo mesec novembar, nazvali "movembar".

and created some pretty basic rules, which still stand today.

Uspostavili smo i osnovna pravila koja i danas važe.

And they are: start the month clean-shaven,

Pravila su: počinješ mesec sveže obrijan.

rock a mustache -- not a beard, not a goatee, a mustache --

puštaš brkove, ne bradu, ne bradicu, već brkove,

for the 30 days of November, and then we agreed

puštaš ih tokom 30 dana novembra, a onda smo odučili

that we would come together at the end of the month,

da se skupimo na kraju meseca,

have a mustache-themed party, and award a prize

napravimo tematsku žurku o brkovima,

for the best, and of course, the worst mustache. (Laughter)

i dodelimo nagradu za najbolji i naravno najgori par brkova. (Smeh)

Now trust me, when you're growing a mustache

Verujte mi, puštanje brkova

back in 2003, and there were 30 of us back then,

u 2003., a bilo nas je tada ukupno trideset,

and this was before the ironic hipster mustache movement

i to je bilo pre nego što se taj ironični, hipsterski pokret razvio

— (Laughter) —

(Smeh)

it created a lot of controversy. (Laughter)

Stvorilo je to dosta kontroverze. (Smeh)

So my boss wouldn't let me go and see clients.

Moj šef mi nije dozvoljavao da radim sa strankama.

My girlfriend at the time, who's no longer my girlfriend — (Laughter) — hated it.

Moja tadašnja devojka, koja više nije moja devojka (smeh), ih nije podnosila.

Parents would shuffle kids away from us. (Laughter)

Roditelji bi sklanjali decu od nas. (Smeh)

But we came together at the end of the month and

Ali, mi smo se okupili krajem meseca

we celebrated our journey, and it was a real journey.

i proslavili naše putešestvije, a bio je to pravi podvig.

And we had a lot of fun, and in 2004, I said to the guys,

Uživali smo u tome, a 2004. sam rekao momcima:

"That was so much fun. We need to legitimize this

"Bilo je baš zabavno, Treba da legalizujemo pokret

so we can get away with it year on year." (Laughter)

kako bismo mogli to da ponovimo ove godine." (Smeh)

So we started thinking about that, and we were inspired

Razmišljali smo o tome i inspirisale su nas

by the women around us and all they were doing for breast cancer.

žene u našoj okolini i sve ono što rade po pitanju raka dojke.

And we thought, you know what, there's nothing for men's health.

Tada smo pomislili da zapravo ne postoji pokret koji se bavi zdravljem muškaraca.

Why is that? Why can't we combine growing a mustache

Zbog čega? Zašto ne bismo spojili puštanje brkova

and doing something for men's health?

sa pokretom koji se bavi zdravljem muškaraca?

And I started to research that topic, and discovered

Počeo sam tada da istražujem malo, otkrio sam da je

prostate cancer is the male equivalent of breast cancer

rak prostate nešto kao muški ekvivalent raka dojke,

in terms of the number of men that die from it and are diagnosed with it.

ukoliko sagledate broj muškaraca koji od toga umru ili kojima je uspostavljena ta dijagnoza.

But there was nothing for this cause,

Međutim, nije postojao pokret koji se time bavi,

so we married growing a mustache with prostate cancer,

tako da smo venčali brkove i rak prostate,

and then we created our tagline, which is,

a onda smo stvorili i našu krilaticu, a to je:

"Changing the face of men's health."

"Promenimo lice muškog zdravlja."

And that eloquently describes the challenge,

To je na odgovarajući način opisivalo izazov,

changing your appearance for the 30 days,

promenu vašeg izgleda tokom 30 dana

and also the outcome that we're trying to achieve:

i sam rezultat koji smo želeli da postignemo:

getting men engaged in their health, having them have

da uključimo muškarce u brigu o svom zdravlju, da omogućimo

a better understanding about the health risks that they face.

da bolje razumeju zdravstvene rizike sa kojima se suočavaju.

So with that model, I then

Sa tim modelom u glavi,

cold-called the CEO of the Prostate Cancer Foundation.

pozvao sam direktora Fondacije za borbu protiv raka prostate

I said to him, "I've got the most amazing idea

i rekao sam mu: "Imam neverovatnu ideju

that's going to transform your organization." (Laughter)

koja će transformisati vašu organizaciju." (Smeh)

And I didn't want to share with him the idea over the phone,

Ali, nisam hteo da mu saopštim ideju putem telefona,

so I convinced him to meet with me for coffee in Melbourne

već sam ga ubedio da se vidimo na kafi

in 2004.

u Melburnu 2004.

And we sat down, and I shared with him my vision

Našli smo se, a onda sam mu dočarao svoju viziju

of getting men growing mustaches across Australia,

muškaraca širom Australije koji puštaju brkove

raising awareness for this cause,

kako bi uticali na svest ljudi o ovom problemu

and funds for his organization. And I needed a partnership

i došli do novca za organizaciju. Bilo mi je neophodno partnerstvo,

to legitimately do that.

kako bih legalno to mogao da uradim.

And I said, "We're going to come together at the end,

Rekao sam: "Na kraju ćemo se skupiti,

we're going to have a mustache-themed party, we're going to have DJs,

napravićemo tematsku žurku o brkovima, biće tu DJ,

we're going to celebrate life, and we're going to change the face of men's health."

slavićemo život i promenićemo doživljaj zdravlja muškaraca."

And he just looked at me and laughed, and he said,

Pogledao me je, nasmejao se

he said, "Adam, that's a really novel idea,

i rekao: "Adame, to je zaista inovativna ideja,

but we're an ultraconservative organization.

ali naša organizacija je zaista konzervativna.

We can't have anything to do with you." (Laughter)

Ne možemo da se povežemo sa vama." (Smeh)

So I paid for coffee that day — (Laughter) —

Platio sam kafu tog dana, (Smeh)

and his parting comment as we shook hands was,

i dok smo se rastajali rekao mi je:

"Listen, if you happen to raise any money out of this,

"Slušaj, ukoliko uspeš da prikupiš neki novac sa tom idejom

we'll gladly take it." (Laughter)

rado ćemo ga prihvatiti." (Smeh)

So my lesson that year was persistence.

Lekcija koju sam naučio te godine jeste lekcija o istrajnosti.

And we persisted, and we got 450 guys

Istrajali smo, čak je 450 muškaraca

growing mustaches, and together we raised 54,000 dollars,

puštalo brkove, skupili smo oko 54 000 dolara,

and we donated every cent of that to the Prostate Cancer Foundation of Australia,

sav novac smo dali Fondaciji protiv raka prostate u Australiji,

and that represented at the time the single biggest donation

a to je u tom momentu bila najveća donacija

they'd ever received.

koju su ikada dobili.

So from that day forward, my life has become about a mustache.

Od tog dana, moj život je počeo da se vrti oko brkova.

Every day -- this morning, I wake up and go, my life

Svakog dana - ovog jutra, probudim se,

is about a mustache. (Laughter)

a moj život se vrti oko brkova. (Smeh)

Essentially, I'm a mustache farmer. (Laughter)

U principu, ja sam uzgajivač brkova. (Smeh)

And my season is November. (Applause)

A sezona berbe je u novembru. (Aplauz)

(Applause)

(Aplauz)

So in 2005, the campaign got more momentum,

U 2005. pokret se zahuktao,

was more successful in Australia and then New Zealand,

bio je uspešniji u Australiji i na Novom Zelandu,

and then in 2006 we came to a pivotal point.

a onda smo u 2006. dosegli ključnu tačku u razvoju.

It was consuming so much of our time after hours

To nam je oduzimalo toliko slobodnog vremena

on weekends that we thought, we either need

i vremena tokom vikenda, da smo pomislili da treba

to close this down or figure a way to fund Movember

ili da odustanemo od toga ili da nađemo način da finansiramo Movembar,

so that I could quit my job and go and spend more time

kako bih mogao da dam otkaz na poslu i posvetim se

in the organization and take it to the next level.

organizaciji i dovedem ceo pokret na viši nivo.

It's really interesting when you try and figure a way

Prilično je zanimljivo pronalaženje načina

to fund a fundraising organization

za finansiranje organizacije koja se bavi skupljanjem donacija,

built off growing mustaches. (Laughter)

a zasniva se na puštanju brkova. (Smeh)

Let me tell you that there's not too many people interested

Mogu vam samo reći da nije mnogo ljudi zainteresovano

in investing in that, not even the Prostate Cancer Foundation,

da to finansira, čak ni sama Fondacija za borbu protiv raka prostate,

who we'd raised about 1.2 million dollars for at that stage.

kojoj smo do tada donirali 1.2 miliona dolara.

So again we persisted, and Foster's Brewing came to the party

Opet smo izdržali. Fosterova pivara je podržala žurku,

and gave us our first ever sponsorship,

to su bili naši prvi sponzori.

and that was enough for me to quit my job, I did consulting on the side.

Meni je to bilo dovoljno da dam otkaz na poslu, a bavio sam se honorarno savetovanjem.

And leading into Movember 2006,

Dok smo se pripremali za Movembar 2006.,

we'd run through all the money from Foster's,

potrošili smo sav Fosterov novac,

we'd run through all the money I had, and essentially

sav novac koji sam ja imao,

we had no money left, and we'd convinced all our suppliers --

tako da smo ostali bez dinara, i ubedili smo sve dobavljače

creative agencies, web development agencies,

kreativne agencije, ljude iz veb dizajna,

hosting companies, whatnot -- to delay their billing until December.

hosting firmi... koga sve ne, da nam račun pošalju tek u decembru.

So we'd racked up at this stage about 600,000 dollars

U tom momentu smo bili zaduženi

worth of debt. So if Movember 2006 didn't happen,

oko 600 000 dolara. Da se Movembar 2006. nije desio,

the four founders, well, we would've been broke,

četiri osnivača bi prosto bankrotirala,

we would've been homeless, sitting on the street

bili bismo beskućnici, živeli bismo na ulici

with mustaches. (Laughter)

sa brkovima. (Smeh)

But we thought, you know what, if that's the worst thing

Ali, kontali smo, pa ako je to najgora stvar koja

that happens, so what?

može da se desi, pa šta?

We're going to have a lot of fun doing it, and it taught us

Zabavljaćemo se u svemu tome,

the importance of taking risks and really smart risks.

i to nas je naučilo značaju rizikovanja i to pametnog rizikovanja.

Then in early 2007, a really interesting thing happened.

U toku prvih dana 2007. nešto veoma interesantno se desilo.

We had Mo Bros from Canada, from the U.S.,

Stizali su nam pozivi i pisma od Mo braće

and from the U.K. emailing us and calling us and saying,

iz Kanade, Amerike, Britanije

hey, there's nothing for prostate cancer.

koji su nam govorili da se tamo ne priča o raku prostate.

Bring this campaign to these countries.

Proširite vaš pokret na ove države.

So we thought, why not? Let's do it.

Zašto da ne, pomisli smo. Hajde da uradimo to.

So I cold-called the CEO of Prostate Cancer Canada,

Pozvao sam direktora Fondacije za borbu protiv raka prostate u Kanadi

and I said to him, "I have this most amazing concept."

i rekao mu: "Imam ovaj fantastični koncept."

(Laughter)

(Smeh)

"It's going to transform your organization. I don't want

"To će promeniti vašu organizaciju. Ne želim

to tell you about it now, but will you meet with me

sada da pričam sa vama o tome, ali da li biste se videli sa mnom

if I fly all the way to Toronto?" So I flew here,

ukoliko bih došao u Toronto?" Tako sam došao ovde,

met down on Front Street East, and we sat in the boardroom,

našli smo se u istočnom delu Front ulice, sedeli smo u sobi za sastanke,

and I said, "Right, here's my vision of getting men growing mustaches

i ja rekoh: "Pa ovako, zamišljam muškarce širom Kanade

all across Canada raising awareness and funds for your organization."

kako puštaju brkove, utiču na svest ljudi o tvojoj organizaciji i daju donacije.

And he looked at me and laughed and said,

Pogledao me je, nasmejao se i rekao:

"Adam, sounds like a really novel idea, but we're

"Adame, to zvuči zaista kao inovativna ideja, ali mi smo

an ultraconservative organization." (Laughter)

veoma konzervativna organizacija." (Smeh)

I've heard this before. I know how it goes.

Ovo sam već čuo ranije. Znao sam kako se priča razvija.

But he said, "We will partner with you,

Ali on reče: "Udružićemo se sa vama,

but we're not going to invest in it. You need to figure

ali nećemo investirati u to. Treba da smisliš način da

a way to bring this campaign across here and make it work."

kampanju uspostaviš ovde i da je vodiš."

So what we did was, we took some of the money that

Deo novca koji smo skupili u Australiji

we raised in Australia to bring the campaign across

smo iskoristili kako bismo pokret preneli

to this country, the U.S, and the U.K., and we did that

u ovu zemlju, u Sjedinjene Države i Britaniju,

because we knew, if this was successful,

a uradili smo to jer smo znali da ćemo, ukoliko uspemo,

we could raise infinitely more money globally

sakupiti mnogo više novca na globalnom nivou

than we could just in Australia. And that money

nego što bismo mogli samo u Australiji. A taj novac bismo investirali

fuels research, and that research will get us to a cure.

u istraživanja, a istraživanja će dovesti do pronalaska leka.

And we're not about finding an Australian cure

Naš cilj nije bio da pronađemo australijski lek,

or a Canadian cure, we're about finding the cure.

ili Kanada-lek, želeli smo da pronađemo lek.

So in 2007, we brought the campaign across here,

Tako smo 2007. ovde uspostavili kampanju

and it was, it set the stage for the campaign.

i to je bila osnova za razvoj pokreta.

It wasn't as successful as we thought it would be.

Nije bilo onoliko uspešno koliko smo mislili da će biti.

We were sort of very gung ho with our success in Australia

Mi smo bili poneti uspehom pokreta u Australiji

and New Zealand at that stage.

i na Novom Zelandu u tom momentu.

So that year really taught us the importance of being patient

Te godine smo naučili koliko je važno biti strpljiv,

and really understanding the local market before you

a isto tako shvatili smo i značaj razumevanja lokalnog tržišta

become so bold as to set lofty targets.

pre tako smelog postavljanja visokih ciljeva.

But what I'm really pleased to say is, in 2010,

U svakom slučaju, veoma mi je drago da je 2010.

Movember became a truly global movement.

Movembar zaista postao globalni pokret.

Canada was just pipped to the post in terms of

Kanada je za dlaku izgubila takmičenje

the number one fundraising campaign in the world.

u broju donatorskih kampanja koje su organizovane širom sveta.

Last year we had 450,000 Mo Bros spread across the world

Prošle godine je 450 000 Mo braće učestvovalo u pokretu širom sveta

and together we raised 77 million dollars.

i zajedno smo sakupili 77 miliona dolara.

(Applause)

(Aplauz)

And that makes Movember now the biggest funder

Tako je Movebar postao najveća donatorska akcija na svetu

of prostate cancer research and support programs in the world.

koja podržava istraživanje raka prostate i programe podrške.

And that is an amazing achievement when you think about

To je neverovatno dostignuće, ukoliko nas samo zamislilte kako

us growing mustaches. (Laughter)

puštamo brkove. (Smeh)

And for us, we have redefined charity.

Smatramo da smo redefinisali dobrotvorna davanja.

Our ribbon is a hairy ribbon. (Laughter)

Naša mašna je dlakava mašna. (Smeh)

Our ambassadors are the Mo Bros and the Mo Sistas,

Naši ambasadori su Mo braća i sestre,

and I think that's been fundamental to our success.

a smatram da je to osnova našeg uspeha.

We hand across our brand and our campaign to those people.

Mi naš brend i kampanju prenosimo na te ljude.

We let them embrace it and interpret it in their own way.

Omogućimo im da to prihvate i protumače na njihov način.

So now I live in Los Angeles, because

Sada živim u Los Anđelesu, jer je tu

the Prostate Cancer Foundation of the U.S. is based there,

Fondacija za borbu protiv raka prostate u SAD-u,

and I always get asked by the media down there,

a novinari me stalno tamo pitaju,

because it's so celebrity-driven,

jer je zapravo to mesto gde žive zvezde,

"Who are your celebrity ambassadors?"

"Koje su zvezde vaši ambasadori?"

And I say to them, "Last year we were fortunate enough

Ja im odgovorim da smo prošle godine bili toliko srećni

to have 450,000 celebrity ambassadors."

jer smo imali 450 000 ambasadora-zvezda.

And they go, "What, what do you mean?"

Onda se zapitaju: "Ali kako to misliš?"

And it's like, everything single person, every single Mo Bro

To je prosto, svaka osoba, svaki Mo brat

and Mo Sista that participates in Movember

i svaka Mo sestra koja učestvuje u Movembru

is our celebrity ambassador, and that is so, so important

je naša ambasador-zvezda, to je zaista, zaista važno

and fundamental to our success.

i to je osnova našeg uspeha.

Now what I want to share with you is

Sada bih sa vama podelio jedno

one of my most touching Movember moments,

od svojih najdirljivijih Movembar iskustava,

and it happened here in Toronto last year,

a to se dogodilo prošle godine ovde u Torontu,

at the end of the campaign.

na kraju kampanje.

I was out with a team. It was the end of Movember.

Izašao sam sa svojim timom. Bio je kraj Movembra.

We'd had a great campaign, and to be honest, we'd had

Kampanja je bila odlična, i iskreno, te noći

our fair share of beer that night, but I said,

smo popili porpilično piva, ja rekoh:

"You know what, I think we've got one more bar left in us." (Laughter)

"Znate šta, mislim da imamo mesta za još jedan bar u nama." (Smeh)

So we piled into a taxi, and this is our taxi driver,

Ukrcali smo se u taksi, taksista se okrenuo,

and I was sitting in the back seat, and he turned around

ja sam sedeo na zadnjem sedištu,

and said, "Where are you going?"

a on reče: "Kuda idete?"

And I said, "Hang on, that is an amazing mustache."

Ja rekoh: "Ček, ček, imaš neverovatne brkove."

(Laughter)

(Smeh)

And he said, "I'm doing it for Movember." And I said,

On reče: "Da, učestvujem u Movembru." Rekoh:

"So am I." And I said, "Tell me your Movember story."

"I ja takođe. Ispričaj mi tvoju Movembar priču."

And he goes, "Listen, I know it's about men's health,

On reče: "Čuj, znam da se radi o zdravlju muškaraca,

I know it's about prostate cancer, but this is for breast cancer."

da je u pitanju rak prostate, ali radim ovo zbog raka dojke."

And I said, "Okay, that's interesting."

Rekoh: "Hm, interesantno."

And he goes, "Last year, my mom passed away from breast cancer in Sri Lanka,

On mi reče: "Prošle godine je moja majka umrla od raka dojke na Šri Lanci,

because we couldn't afford proper treatment for her,"

jer nismo mogli da joj platimo odgovarajuću terapiju."

and he said, "This mustache is my tribute to my mom."

Reče: "Ovi brkovi su za moju majku."

And we sort of all choked up in the back of the taxi,

Svi smo zanemeli u taksiju,

and I didn't tell him who I was, because I didn't think it was appropriate,

nisam mu rekao ko sam, smatram da nije bio baš momenat,

and I just shook his hand and I said, "Thank you so much.

samo sam se rukovao sa njim i rekao mu: "Mnogo ti hvala.

Your mom would be so proud."

Tvoja mama bi bila tako ponosna."

And from that moment I realized that Movember

Tada sam shvatio da je Movembar

is so much more than a mustache, having a joke.

mnogo više od brkova, od šale.

It's about each person coming to this platform,

Radi se o svim tim osobama koje nam se pridruže,

embracing it in their own way,

prihvate to na njima svojstven način,

and being significant in their own life.

i to im daje osećaj smisla u životu.

For us now at Movember, we really focus on

Mi smo danas u Movembru skoncentrisani

three program areas, and having a true impact:

na tri programa i na suštinski doprinos:

awareness and education,

podizanje svesti i edukaciju,

survivor support programs, and research.

program podrške za preživele i istraživanja.

Now we always focus, naturally, on how much we raise,

Uglavnom se fokusiramo na to koliko smo novca skupili,

because it's a very tangible outcome, but for me,

jer je to vrlo opipljiv rezultat, ali za mene lično

awareness and education is more important than the funds we raise,

podizanje svesti i edukacija su značajniji od samog novca koji skupimo,

because I know that is changing and saving lives today,

jer je to ono što menja i spašave živote danas,

and it's probably best exampled by

a to ću vam najbolje predstaviti primerom

a young guy that I met at South by Southwest

mladog dečka kog sam upoznao na konferenciji South by Southwest

in Austin, Texas, at the start of the year.

u Ostinu, u državi Teksas, početkom ove godine.

He came up to me and said, "Thank you for starting Movember."

Prišao mi je i rekao: "Hvala što si pokrenuo Movembar."

And I said, "Thank you for doing Movember."

Rekoh mu: "Hvala ti što u tome učestvuješ.

And I looked at him, and I was like, "I'm pretty sure you can't grow a mustache." (Laughter)

Pogledao sam ga i rekao mu: "Prilično sam siguran da ne možeš da pustiš brkove." (Smeh)

And I said, "What's your Movember story?"

Upitah ga: "Kako je počela tvoja Movembar priča?"

And he said, "I grew the worst mustache ever." (Laughter)

Reče mi: "Pustio sam najgore brkove u istoriji." (Smeh)

"But I went home for Thanksgiving dinner, and pretty quickly

Otišao sam svojoj kući za Dan zahvalnosti i ubrzo smo svi za stolom

the conversation around the table turned to

pričali o tome šta

what the hell was going on." (Laughter)

se zapravo dešava." (Smeh)

"And we talked -- I talked to them about Movember,

"Razgovarali smo, pričao sam im o Movembru

and then after that, my dad came up to me, and at the age

i nakon toga, prišao mi je moj otac, imao sam 26 godina,

of 26, for the first time ever, I had a conversation with my dad

i po prvi put sam razgovarao sa ocem

one on one about men's health. I had a conversation

o zdravlju muškaraca. Pričali smo

with my dad about prostate cancer, and I learned

o raku prostate i shvatio sam

that my grandfather had prostate cancer

da je moj deda patio od toga,

and I was able to share with my dad that he was

i tada sam rekao ocu

twice as likely to get that disease, and he didn't know that,

da je dva puta veća šansa da oboli od te bolesti, a on to nije znao

and he hadn't been getting screened for it."

i nije otišao na preventivni pregled."

So now, that guy is getting screened for prostate cancer.

Ali sada, taj tip odlazi na tesitranje za markere raka prostate.

So those conversations, getting men engaged in this,

Ovi razgovori, uključivanje muškaraca u to,

at whatever age, is so critically important,

u bilo kom životnom dobu, je od krucijalne važnosti

and in my view so much more important

i po mom mišljenju važnije

than the funds we raise.

od para koje skupimo.

Now to the funds we raise, and research,

Sada bih malo o novcu, istraživanjima

and how we're redefining research.

i načinu kako redefinišemo istraživanja.

We fund prostate cancer foundations now in 13 countries.

Danas finansiramo fondacije koje se bave rakom u 13 država.

We literally fund hundreds if not thousands of institutions

Bukvalno finansiramo stotine, ako ne i hiljade institucija

and researchers around the world, and when we looked

i istraživača širom sveta, i kada smo to analizirali pre nekog vremena

at this more recently, we realized there's a real lack

uvideli smo da ne postoji

of collaboration going on even within institutions,

prava saradnja čak ni u okviru jednog instituta,

let alone nationally, let alone globally, and this is not unique

a kamoli na državnom ili globalnom nivou, a to nije tipično samo

to prostate cancer. This is cancer research the world over.

za rak prostate. To je karakteristika istraživanja raka svuda.

And so we said, right, we'd redefined charity. We need

Rekosmo, okej, promenili smo koncept dobrotvornih davanja.

to redefine the way these guys operate. How do we do that?

Treba da promenimo način na koji ovi ljudi rade. Kako ćemo to da uradimo?

So what we did was, we created a global action plan,

Tako da smo smislili plan akcije na globalnom nivou,

and we're taking 10 percent of what's raised in each country

i 10 odsto novca koji smo skupili u svakoj državi

now and putting it into a global fund, and we've got

smo preneli u globalni fond,

the best prostate cancer scientific minds in the world

a najbolje istraživače u oblasti raka prostate na svetu

that look after that fund,

smo zadužili da vode taj fond,

and they come together each year and identify

tako da se oni sastanu svake godine i odrede

the number one priority,

prioritet broj jedan,

and that, last year, was getting a better screening test.

a to je prošle godine bilo pronalaženje boljeg dijagnostičkog testa.

So they identified that as a priority, and then

Odredili su prioritet

they've got and recruited now 300 researchers

a onda su okupili oko 300 istraživača

from around the world that are studying that topic,

šitom sveta da rade na tome,

essentially the same topic.

na istom zadatku.

So now we're funding them to the tune of about

U ovom momentu mi im dajemo sredstva od oko

five or six million dollars to collaborate

pet do šest miliona dolara da sarađuju

and bringing them together, and that's a unique thing

i okupljamo ih, to je jedinstveni momenat

in the cancer world, and we know, through that collaboration,

u svetu istraživanja raka, a sada znamo zahvaljujući toj saradnji

it will accelerate outcomes.

da to ubrzava dostizanje rezultata.

And that's how we're redefining the research world.

Na taj način mi redefinišemo istraživački svet.

So, what I know about my Movember journey is that,

Ono što sam ja naučio iz svog Movembar iskustva

with a really creative idea,

je da kreativna ideja,

with passion, with persistence, and a lot of patience,

strast, istrajnost, mnogo strpljenja,

four mates, four mustaches,

četiri prijatelja, četiri para brkova,

can inspire a room full of people,

mogu inspirisati sobu punu ljudi,

and that room full of people can go on and inspire a city,

a ti ljudi mogu potom inspirisati grad,

and that city is Melbourne, my home.

a taj grad je Melburn, moj rodni grad.

And that city can go on and inspire a state, and that state

Grad može inspirisati državu, država to dalje razvije

can go on and inspire a nation, and beyond that,

i može inspirisati naciju, a nakon toga

you can create a global movement

možete stvoriti svetski pokret

that is changing the face of men's health.

koji utiče na lice muškog zdravlja.

My name is Adam Garone, and that's my story.

Zovem se Adam Geroni, čuli ste moju priču.

Thank you. (Applause)

Hvala vam. (Aplauz)