8 lessons on building a company people enjoy working for | The Way We Work, a TED series

HR jargon makes me crazy.

Prevodilac: Dragana Savanovic Lektor: Ivana Krivokuća

We have to have all these stupid acronyms

that describe things that nobody understands: OKRs and PIPs.

I think we can run our businesses

by just talking to each other like regular human beings.

We might actually get more done.

Žargon ljudskih resursa me izluđuje.

[The Way We Work]

Moramo da imamo sve te glupe akronime

koji opisuju stvari koje niko ne razume, kao što su OKR i PIP.

I really always wanted to be an HR professional,

I wanted to be able to speak the language of management.

Misilm da možemo da vodimo poslove

ako pričamo jedni sa drugima kao normalna živa bića.

And you know what I've learned after all this time?

Možda ćemo zapravo i obaviti više.

I don't think any of it matters.

[Način na koji radimo]

There's all kinds of things that we call "best practices"

that aren't best practices at all.

Oduvek sam zaista želela da budem stručnjak za ljudske resurse

How do we know it's best? We don't measure this stuff.

i da mogu da govorim jezikom menadžmenta.

In fact, I've learned that "best practices" usually means

I znate šta sam naučila nakon sveg ovog vremena?

Mislim da ništa od toga nije važno.

copying what everybody else does.

Our world is changing and evolving all the time.

Postoje razne stvari koje zovemo „najbolja praksa“,

Here are some lessons to help you adapt.

a koje uopšte to nisu.

Lesson one: Your employees are adults.

Kako znamo da je to najbolje? Mi ne merimo ove stvari.

You know, we've created so many layers

U stvari, naučila sam da „najbolja praksa“ uglavnom znači

and so many processes and so many guidelines

kopiranje onoga što svi ostali rade.

to keep those employees in place

Naš svet se stalno menja i evoluira.

that we've ended up with systems that treat people like they're children.

Evo nekih lekcija da vam pomognu u adaptaciji.

Prva lekcija: vaši zaposleni su odrasli.

And they're not.

Fully formed adults walk in the door every single day.

Znate, stvorili smo toliko slojeva,

They have rent payments, they have obligations,

toliko procesa i toliko uputstava

they're members of society,

kako bismo zauzdali zaposlene,

they want to create a difference in the world.

da smo stigli do sistema koji tretira ljude kao da su deca.

So if we start with the assumption

that everybody comes to work to do an amazing job,

A nisu.

Odrasle osobe nam dolaze na vrata svakog dana.

you'd be surprised what you get.

Lesson two: The job of management isn't to control people,

Oni imaju stanarine, obaveze,

članovi su društva,

it's to build great teams.

When managers build great teams, here's how you know it.

žele da naprave promene u društvu.

Pa, ako pretpostavimo

da svi dolaze na posao da bi ga sjajno obavljali,

They've done amazing stuff.

Customers are really happy.

Those are the metrics that really matter.

bili bismo iznenađeni rezultatima.

Druga lekcija: posao menadžmenta nije da kontroliše ljude,

Not the metrics of: "Do you come to work on time?"

"Did you take your vacation?" "Did you follow the rules?"

nego da stvori sjajne timove.

Evo kako znate kada menadžeri naprave sjajne timove.

"Did you ask for permission?"

Lesson three: People want to do work that means something.

Oni rade neverovatne stvari.

Klijenti su stvarno srećni.

After they do it, they should be free to move on.

To su pokazatelji koji su zaista važni.

Careers are journeys.

A ne: „Da li dolazite na posao na vreme?“

Nobody's going to want to do the same thing for 60 years.

„Da li ste uzeli godišnji?“ „Da li ste pratili pravila?“

So the idea of keeping people for the sake of keeping them

„Da li ste tražili dozvolu?“

Treća lekcija: ljudi žele da rade posao koji nešto znači.

really hurts both of us.

Instead, what if we created companies that were great places to be from?

Nakon što ga obave, trebalo bi da nastave dalje.

Karijere su putovanja.

And everyone who leaves you

Niko neće želeti da radi istu stvar 60 godina.

becomes an ambassador for not only your product,

To što držimo ljude samo da bismo ih zadržali

but who you are and how you operate.

škodi i jednima i drugima.

And when you spread that kind of excitement throughout the world,

Umesto toga, šta ako bismo stvorili firme koje su bile sjajna bivša radna mesta?

then we make all of our companies better.

I svi koji vas napuste

Lesson four: Everyone in your company should understand the business.

postanu ambasadori ne samo vašeg proizvoda,

Now, based on the assumption that we've got smart adults here,

već i onoga ko ste i kako radite.

A kada proširite takav entuzijazam svetom,

the most important thing we can teach them is how our business works.

onda će nam sve firme biti bolje.

When I look at companies that are moving fast,

that are really innovative

Četvrta lekcija: svi u vašoj firmi treba da razumeju posao.

and that are doing amazing things with agility and speed,

Uz pretpostavku da ovde imamo pametne odrasle,

it's because they're collaborative.

najvažnija stvar kojom ih možemo naučiti je kako naš posao funkcioniše.

The best thing that we can do is constantly teach each other what we do,

Kada pogledam kompanije koje brzo napreduju,

what matters to us, what we measure, what goodness looks like,

koje su zaista inovativne

i koje spretno i brzo prave sjajne stvari,

so that we can all drive towards achieving the same thing.

sve je to zato što sarađuju.

Lesson five: Everyone in your company should be able to handle the truth.

Najbolja stvar koju možemo uraditi je da stalno učimo jedni druge šta radimo,

You know why people say giving feedback is so hard?

šta nam je važno, šta merimo, kako kvalitet izgleda,

They don't practice.

Let's take the annual performance review.

kako bismo svi išli ka ostvarenju istog cilja.

What else do you do in your whole life that you're really good at

Peta lekcija: svi u vašoj kompaniji bi trebalo da mogu da podnesu istinu.

that you only do once a year?

Here's what I found:

Znate zašto ljudi kažu da je teško dati povratnu informaciju?

humans can hear anything if it's true.

Zato što ne vežbaju.

So let's rethink the word "feedback,"

Hajde da napravimo godišnji pregled učinka.

Šta još u čemu ste baš dobri radite u životu

and think about it as telling people the truth, the honest truth,

samo jednom godišnje?

about what they're doing right and what they're doing wrong,

Evo šta sam saznala:

ljudi mogu čuti sve što je istinito.

in the moment when they're doing it.

Hajde da preispitamo šta je povratna informacija,

That good thing you just did, whoo!

That's exactly what I'm talking about.

i da treba ljudima da kažemo istinu, iskreno,

Go do that again.

And people will do that again, today, three more times.

Lesson six: Your company needs to live out its values.

o tome šta rade kako treba, a šta kako ne treba,

u trenutku kada to rade.

I was talking to a company not long ago, to the CEO.

Ta dobra stvar koju si upravo uradio, uu!

To je upravo ono o čemu govorim.

He was having trouble because the company was rocky

Hajde to ponovo uradi.

I ljudi će ponovo to uraditi, danas, još tri puta.

and things weren't getting done on time,

and he felt like things were sloppy.

Šesta lekcija: vaša kompanija mora da bude u skladu sa svojim vrednostima.

This also was a man who, I observed,

Nedavno sam razgovarala sa direktorom jedne kompanije.

never showed up to any meeting on time.

On je imao problema jer je kompanija bila nestabilna,

Ever.

If you're part of a leadership team,

the most important thing that you can do to "uphold your values" is to live them.

stvari se nisu završavale na vreme,

i imao je osećaj da je sve aljkavo.

People can't be what they can't see.

Ovo je bio i čovek koji, kako sam primetila,

nikada nije dolazio na sastanak na vreme.

We say, "Yes, we're here for equality,"

and then we proudly pound our chest

Nikada.

Ako ste deo rukovodstva,

because we'd achieved 30 percent representation of women

najvažnija stvar koju možete da uradite

da „očuvate svoje vrednosti“ je da živite u skladu sa njima.

on an executive team.

Well that's not equal, that's 30 percent.

Ljudi ne mogu biti ono što ne vide.

Lesson seven: All start-up ideas are stupid.

Kažemo: „Ovde smo zbog jednakosti,“

i onda se ponosno udaramo u grudi

I spend a lot of time with start-ups,

jer smo ostvarili 30 procenata zastupljenosti žena

and I have a lot of friends that work in larger, more established companies.

u izvršnom timu.

They are always pooh-poohing the companies that I work with.

E pa, to nije jednakost, već 30 procenata.

"That is such a stupid idea."

Sedma lekcija: sve ideje za start-ap su glupe.

Well, guess what: all start-up ideas are stupid.

If they were reasonable, somebody else would have already been doing them.

Provela sam dosta vremena u start-ap kompanijama,

a imam i mnogo prijatelja koji rade u većim, ostvarenijim kompanijama.

Lesson eight: Every company needs to be excited for change.

Oni uvek omalovažavaju kompanije sa kojima ja radim.

Beware of the smoke of nostalgia.

„To je tako glupa ideja.“

If you find yourself saying, "Remember the way it used to be?"

E pa, znate šta: sve start-ap ideje su glupe.

Da su razumne, neko drugi bi ih već iskoristio.

I want you to shift your thinking to say,

"Think about the way it's going to be."

Osma lekcija: svaka kompanija mora da bude uzbuđena zbog promene.

If I had a dream company,

Čuvajte se nostalgije.

I would walk in the door and I would say,

Ako zateknete sebe kako govorite: „Sećate se kako je pre bilo?“

"Everything's changed, all bets are off.

We were running as fast as we can to the right,

želim da promenite razmišljanje u:

and now we'll take a hard left."

And everybody would go "Yes!"

„Mislite o tome kako će da bude.“

It's a pretty exciting world out there, and it's changing all the time.

Da imam kompaniju iz snova,

The more we embrace it and get excited about it,

pojavila bih se na vratima i rekla;

„Sve se menja, ništa nije sigurno.

the more fun we're going to have.

Trčali smo najbrže moguće udesno,

a sada ćemo naglo ulevo.“

I svi bi rekli: „To!"

Svet je poprilično zanimljiv, i stalno se menja.

Što više ga prihvatimo i oduševljavamo se njime,

više ćemo se zabaviti.