8 lessons on building a company people enjoy working for | The Way We Work, a TED series

HR jargon makes me crazy.

Prevoditelj: Neda Vrkic Recezent: Sanda L

We have to have all these stupid acronyms

that describe things that nobody understands: OKRs and PIPs.

I think we can run our businesses

by just talking to each other like regular human beings.

We might actually get more done.

Žargon ljudskih resursa me izluđuje.

[The Way We Work]

Moramo imati sve ove glupe akronime

koji opisuju stvari koje nitko ne razumije: OKR-ovi i PIP-ovi.

I really always wanted to be an HR professional,

I wanted to be able to speak the language of management.

Mislim da možemo voditi naše poslove

da samo razgovaramo jedni s drugima kao obična ljudska bića.

And you know what I've learned after all this time?

Zapravo bismo mogli postići više.

I don't think any of it matters.

[Način na koji radimo]

There's all kinds of things that we call "best practices"

that aren't best practices at all.

Stvarno sam uvijek htjela biti profesionalac ljudskih resursa.

How do we know it's best? We don't measure this stuff.

Htjela sam moći govoriti jezikom menadžmenta.

In fact, I've learned that "best practices" usually means

I znate li što sam naučila nakon toliko vremena?

Mislim da ništa od toga nije važno.

copying what everybody else does.

Our world is changing and evolving all the time.

Postoje svakojake stvari koje zovemo "najbolje prakse",

Here are some lessons to help you adapt.

koje uopće nisu najbolje prakse.

Lesson one: Your employees are adults.

Kako znamo da je najbolja? Ne mjerimo ove stvari.

You know, we've created so many layers

Zapravo, naučila sam da "najbolje prakse" obično znači

and so many processes and so many guidelines

kopiranje onoga što svi ostali rade.

to keep those employees in place

Naš svijet se mijenja i razvija cijelo vrijeme.

that we've ended up with systems that treat people like they're children.

Evo nekih lekcija koje će vam pomoći da se prilagodite.

Prva lekcija: Vaši zaposlenici odrasle su osobe.

And they're not.

Fully formed adults walk in the door every single day.

Znate, stvorili smo toliko slojeva

They have rent payments, they have obligations,

i toliko procesa i toliko smjernica

they're members of society,

da zadržimo te zaposlenike na mjestu

they want to create a difference in the world.

da bismo završili sa sustavima koji tretiraju ljude kao djecu.

So if we start with the assumption

that everybody comes to work to do an amazing job,

A nisu.

Potpuno obilkovane odrasle osobe uđu kroz vrata svaki dan.

you'd be surprised what you get.

Lesson two: The job of management isn't to control people,

Moraju platiti najamninu, imaju obaveze,

članovi su društva,

it's to build great teams.

When managers build great teams, here's how you know it.

žele promijeniti nešto u svijetu.

Pa ako započnemo s pretpostavkom

They've done amazing stuff.

da svi dolaze na posao napraviti odličan posao,

Customers are really happy.

Those are the metrics that really matter.

iznenadili biste se što biste dobili.

Druga lekcija: Posao menadžmenta nije kontrolirati ljude,

Not the metrics of: "Do you come to work on time?"

"Did you take your vacation?" "Did you follow the rules?"

nego stvoriti sjajne timove.

Kad menadžeri stvaraju sjajne timove, evo kako to znate.

"Did you ask for permission?"

Lesson three: People want to do work that means something.

Uradili su nevjerojatne stvari.

Potrošači su uistinu sretni.

After they do it, they should be free to move on.

To su mjere koje su zapravo bitne.

Careers are journeys.

Ne mjerni podaci o: "Dolazite li na vrijeme na posao?"

Nobody's going to want to do the same thing for 60 years.

"Jeste li koristili svoj odmor?" "Jeste li slijedili pravila?"

So the idea of keeping people for the sake of keeping them

"Jeste li tražili dopuštenje?"

Treća lekcija: Ljudi žele obavljati posao koji znači nešto.

really hurts both of us.

Instead, what if we created companies that were great places to be from?

Nakon što ga obave, trebali bi slobodno ići dalje.

Karijere su putovanja.

And everyone who leaves you

Nitko neće htjeti raditi istu stvar 60 godina.

becomes an ambassador for not only your product,

Dakle ideja o zadržavanju ljudi samo radi njihovog zadržavanja

but who you are and how you operate.

zapravo škodi i nama i njima.

And when you spread that kind of excitement throughout the world,

Umjesto toga, što ako stvorimo tvrtke koje bi bile sjajna polazna mjesta?

then we make all of our companies better.

I svi koji vas napuste

Lesson four: Everyone in your company should understand the business.

postanu ambasadori ne samo za vaš proizvod,

Now, based on the assumption that we've got smart adults here,

nego za to tko ste vi i kako djelujete.

I kad svijetom proširite tu vrstu uzbuđenja,

the most important thing we can teach them is how our business works.

tada činimo sve naše tvrtke boljima.

When I look at companies that are moving fast,

that are really innovative

Četvrta lekcija: Svi bi u vašoj tvrtki trebali razumijeti poslovanje.

and that are doing amazing things with agility and speed,

Sad, na temelju pretpostavke da ovdje imamo pametne odrasle osobe,

it's because they're collaborative.

najvažnije što ih možemo naučiti je kako naše poslovanje funkcionira.

The best thing that we can do is constantly teach each other what we do,

Kad pogledam tvrtke koje se brzo kreću,

what matters to us, what we measure, what goodness looks like,

koje su doista inovativne

i koje rade nevjerojatne stvari spretno i brzo,

so that we can all drive towards achieving the same thing.

to je zato što surađuju.

Lesson five: Everyone in your company should be able to handle the truth.

Najbolja stvar koju možemo učiniti je da stalno

podučavamo jedni druge o tome što radimo,

You know why people say giving feedback is so hard?

o tome što je nama važno, što mjerimo, kako dobrota izgleda,

They don't practice.

Let's take the annual performance review.

tako da svi možemo ići u smjeru postizanja iste stvari.

What else do you do in your whole life that you're really good at

Peta lekcija: Svi bi se u vašoj tvrtki trebali znati nositi s istinom.

that you only do once a year?

Here's what I found:

Znate li zašto ljudi kažu da je davanje povratnih informacija tako teško?

humans can hear anything if it's true.

Ne vježbaju.

So let's rethink the word "feedback,"

Uzmimo godišnji pregled uspješnosti.

Što još radite cijelog života da ste stvarno dobri u tome

and think about it as telling people the truth, the honest truth,

a da to radite samo jednom godišnje?

about what they're doing right and what they're doing wrong,

Evo što sam otkrila:

Ljudska bića mogu čuti bilo što ako je to istina.

in the moment when they're doing it.

Dakle da ponovno razmislimo o riječima "povratne informacije,"

That good thing you just did, whoo!

That's exactly what I'm talking about.

i razmislite o tome da ljudima kažete istinu, živu istinu,

Go do that again.

And people will do that again, today, three more times.

Lesson six: Your company needs to live out its values.

o tome što dobro rade i o tome što krivo rade,

u trenutku kad to rade.

I was talking to a company not long ago, to the CEO.

Ta dobra stvar što si sad napravio, uu!

To je to o čemu govorim.

He was having trouble because the company was rocky

Učini to opet.

I ljudi će to opet učiniti, danas, još tri puta.

and things weren't getting done on time,

and he felt like things were sloppy.

Šesta lekcija: Vaša tvrtka treba živjeti svoje vrijednosti.

This also was a man who, I observed,

Razgovarala sam s tvrtkom nedavno, s glavnim izvršnim direktorom.

never showed up to any meeting on time.

Imao je problema jer je tvrtka bila klimava

Ever.

If you're part of a leadership team,

the most important thing that you can do to "uphold your values" is to live them.

i stvari se nisu obavljale na vrijeme

i osjećao je kao da su stvari traljave.

People can't be what they can't see.

Ovo je isto bio čovjek koji, kako sam primijetila,

nikad nije došao niti na jedan sastanak na vrijeme.

We say, "Yes, we're here for equality,"

and then we proudly pound our chest

Ikad.

Ako ste dio rukovoditeljskog tima,

because we'd achieved 30 percent representation of women

najvažnija stvar koju možete učiniti da "podržite svoje vrijednosti"

on an executive team.

Well that's not equal, that's 30 percent.

je da živite po njima.

Ljudi ne mogu biti ono što ne vide.

Lesson seven: All start-up ideas are stupid.

Mi kažemo, "Da, tu smo za ravnopravnost,"

i onda se ponosno potapšamo po prsima

I spend a lot of time with start-ups,

jer smo dostigli 30-postotnu zastupljenost žena

and I have a lot of friends that work in larger, more established companies.

u našem izvršnom timu.

They are always pooh-poohing the companies that I work with.

Pa to nije jednako, to je 30 posto.

"That is such a stupid idea."

Sedma lekcija: Sve startup ideje su glupe.

Well, guess what: all start-up ideas are stupid.

If they were reasonable, somebody else would have already been doing them.

Provodim dosta vremena sa startupima

i imam puno prijatelja koji rade u većim, uhodanijim tvrtkama.

Lesson eight: Every company needs to be excited for change.

Uvijek ismijavaju tvrtke s kojima surađujem.

Beware of the smoke of nostalgia.

"To je tako glupa ideja."

If you find yourself saying, "Remember the way it used to be?"

Pa, pogodite što: sve startup ideje jesu glupe.

I want you to shift your thinking to say,

Da su razumne, netko drugi bi ih već ostvario.

"Think about the way it's going to be."

Osma lekcija: Svaka tvrtka bi trebala biti uzbuđena zbog promjene.

If I had a dream company,

Čuvajte se dima nostalgije.

I would walk in the door and I would say,

Ako se uhvatite da kažete, "Sjećate li se kako je nekada bilo?"

"Everything's changed, all bets are off.

We were running as fast as we can to the right,

Želim da preusmjerite vaše razmišljanje i da kažete,

and now we'll take a hard left."

And everybody would go "Yes!"

"Razmislite o tome kako će to biti."

It's a pretty exciting world out there, and it's changing all the time.

Da imam tvrtku iz snova,

The more we embrace it and get excited about it,

ušla bih kroz vrata i rekla,

"Sve se promijenilo, sve pada u vodu.

the more fun we're going to have.

Trčali smo što smo brže mogli udesno

i sad ćemo skrenuti naglo ulijevo."

I svi bi rekli "Da!".

Vani se nalazi prilično uzbudljiv svijet i cijelo vrijeme se mijenja.

Što ga više prigrlimo i budemo oduševljeni time,

više ćemo se zabavljati.