Eduardo Paes: The 4 commandments of cities

Translator: Jenny Zurawell

Prevodilac: Tatjana Jevdjic Lektor: Nela Kacmarcik

It's a great honor to be here.

Velika je čast biti ovde.

It's a great honor to be here talking about cities,

Velika je čast biti ovde, pričati o gradovima,

talking about the future of cities.

pričati o budućnosti gradova.

It's great to be here as a mayor.

Sjajno je biti ovde kao gradonačelnik.

I really do believe that mayors have the political position

Zaista verujem da gradonačelnici imaju političku poziciju

to really change people's lives.

da zaista promene živote ljudi.

That's the place to be.

To je pozicija za poželeti.

And it's great to be here as the mayor of Rio.

Sjajno je biti ovde kao gradonačelnik Rio de Žaneira.

Rio's a beautiful city,

Rio je prekrasan grad,

a vibrant place, special place.

živo, posebno mesto.

Actually, you're looking at a guy

U stvari, ja sam čovek

who has the best job in the world.

koji ima najbolji posao na svetu.

And I really wanted to share with you

Zaista želim da sa vama podelim

a very special moment of my life

veoma poseban momenat u mom životu

and the history of the city of Rio.

i istoriji grada Rija.

(Video) Announcer: And now, ladies and gentlemen,

(video) Spiker: "I sada, dame i gospodo,

the envelope containing the result.

u koverti je rezultat."

Jacques Rogge: I have the honor to announce

Žak Rog: "Imam čast da objavim da

that the games of the 31st Olympiad

da će se 31. Olimpijske igre

are awarded to the city of Rio de Janeiro.

održati u gradu Rio de Žaneiro.

(Cheering)

(Uzvici veselja)

EP: Okay, that's very touching, very emotional,

EP: U redu, to je veoma dirljivo i emotivno,

but it was not easy to get there.

ali nije bilo lako to postići.

Actually it was a very hard challenge.

U stvari, izazov je bio veoma velik.

We had to beat the European monarchy.

Morali smo da pobedimo jednu evropsku monarhiju.

This is Juan Carlos, king of Spain.

Ovo je Huan Karlos, kralj Španije.

We had to beat the powerful Japanese with all of their technology.

Morali smo da pobedimo moćne Japance i svu njihovu tehnologiju.

We had to beat the most powerful man in the world

Morali smo da pobedimo najmoćnijeg čoveka na svetu

defending his own city.

koji je zastupao svoj grad.

So it was not easy at all.

Dakle, uopšte nije bilo lako.

And actually this last guy here said a phrase a few years ago

Baš ovaj poslednji čovek je, pre par godina, rekao nešto

that I think fits perfectly to the situation

što najbolje opisuje situaciju

of Rio winning the Olympic bid.

u kojoj Rio pobeđuje u trci za Olimpijadu.

We really showed that, yes, we can.

Zaista smo pokazali - da, mi to možemo.

And really, this is the reason I came here tonight.

Zapravo, to je bio razlog da dođem ovde večeras.

I came here tonight to tell you

Došao sam večeras da bih vam rekao

that things can be done,

da se stvari mogu uraditi,

that you don't have always to be rich or powerful

da ne morate uvek da budete bogati ili moćni

to get things on the way,

da biste pokrenuli nešto,

that cities are a great challenge.

da su gradovi veliki izazov.

It's a difficult task to deal with cities.

Upravljanje gradom je težak zadatak.

But with some original ways

Ipak, pomoću

of getting things done,

nekih originalnih rešenja

with some basic commandments,

sa nekim osnovnim preporukama,

you can really get cities

zaista možete pretvoriti gradove

to be a great, great place to live.

u sjajna,sjajna mesta za život.

I want you all to imagine Rio.

Želim da svi zamislite Rio.

You probably think about a city full of energy,

Verovatno zamišljate grad pun energije,

a vibrant city full of green.

aktivan grad, prepun zelenila.

And nobody showed that better

Niko to nije bolje pokazao

than Carlos Saldanha in last year's "Rio."

od Karlosa Saldanja u prošlogodišnjem filmu "Rio".

(Music)

(muzika)

(Video) Bird: This is incredible.

(video) Ptica: Ovo je neverovatno.

(Music)

(muzika)

EP: Okay, some parts of Rio are pretty much like that,

EP: OK, neki delovi Rija su zaista takvi,

but it's not like that everywhere.

ali nije baš svuda tako.

We're like every big city in the world.

Mi smo poput svih velikih svetskih gradova.

We've got lots of people,

Imamo mnogo ljudi,

pollution, cars, concrete, lots of concrete.

zagađenja, automobila, betona, mnogo betona.

These pictures I'm showing here,

Slike koje ovde pokazujem,

they are some pictures from Madureira.

to su neke slike iz Madureire.

It's like the heart of the suburb in Rio.

To je nešto kao srce predgrađa Rio de Žaneira.

And I want to use an example of Rio

Želim da uzmem primer Rio de Žaneira.

that we're doing in Madureira, in this region,

koji mi imamo ovde u Madureiri, u ovom kraju,

to see what we should think as our first commandment.

da pojasnim šta treba biti naša prva zapovest.

So every time you see a concrete jungle like that,

Svaki put kad vidite ovakvu betonsku džunglu

what you've got to do is find open spaces.

ono što treba da uradite je da nađete otvorene površine.

If you don't have open spaces,

Ako nemate zelene površine,

you've got to go there and open spaces.

treba da ih stvorite.

So go inside these open spaces

Uđite u te otvorene prostore,

and make it that people can get inside

omogućite da ljudi uđu u njih

and use those spaces.

i da ih koriste.

This is going to be the third largest park in Rio

Ovo će biti treći najveći park u Riju

by June this year.

do juna ove godine.

It's going to be a place where people can meet,

Biće to mesto gde će se ljudi sretati,

where you can put nature.

gde možete da nađete prirodu.

The temperature's going to drop two, three degrees centigrade.

Temperatura će pasti za dva do tri stepena.

So the first commandment

Tako da je prva zapovest

I want to leave you tonight

koju želim večeras da vam ostavim,

is, a city of the future

ta, da grad budućnosti

has to be environmentally friendly.

mora da bude u skladu sa prirodom.

Every time you think of a city,

Svaki put kad pomislite na grad,

you've got to think green.

morate da mislite na - zeleno.

You've got to think green and green.

Morate da mislite zeleno i zeleno.

So moving to our second commandment that I wanted to show you.

Prelazimo na drugu zapovest koju sam želeo da vam pokažem.

Let's think that cities are made of people,

Zamislimo da gradove čine ljudi,

lots of people together.

mnogo ljudi zajedno.

cities are packed with people.

Gradovi su prepuni ljudi.

So how do you move these people around?

Kako da se ti ljudi kreću po njima?

When you have 3.5 billion people living in cities --

Kad imate 3,5 milijarde ljudi koji žive u gradovima --

by 2050, it's going to be 6 billion people.

do 2050., biće ih 6 milijardi.

So every time you think about moving these people around,

Svaki put kad pomislite o kretanju tih ljudi,

you think about high-capacity transportation.

mislite o transportu velikog kapaciteta.

But there is a problem.

Ali tu postoji problem.

High-capacity transportation means

Transport velikog kapaciteta znači

spending lots and lots of money.

trošenje mnogo, mnogo novca.

So what I'm going to show here

Ono sto ću da vam pokažem ovde

is something that was already presented in TED

je nešto što je već predstavio na TED-u

by the former mayor of Curitiba

bivši gradonačelnik Kuritibe

who created that, a city in Brazil, Jaime Lerner.

koji je kreirao taj grad u Brazilu, Žaime Lerner.

And it's something that we're doing, again, lots in Rio.

To je nešto što smo i mi radimo mnogo u Riju.

It's the BRT, the Bus Rapid Transit.

To je Brzi autobuski prevoz.

So you get a bus. It's a simple bus that everybody knows.

Dakle, imate autobus. To je običan autobus kakvog svi znaju.

You transform it inside as a train car.

Unutra ga preradite u tramvaj.

You use separate lanes, dedicated lanes.

Koristite odvojene trake, samo za tu namenu.

The contractors, they don't like that.

Izvođačima se to neće svideti.

You don't have to dig deep down underground.

Ne treba da kopate duboko ispod zemlje.

You can build nice stations.

Možete da napravite lepe stanice.

This is actually a station that we're doing in Rio.

Ovo je u stvari stanica koju pravimo u Riju.

Again, you don't have to dig deep down underground

Ponovo, ne morate da kopate duboko da biste

to make a station like that.

napravili stanicu kao što je ova.

This station has the same comfort, the same features

Ova stanica ima isti komfor, iste osobine

as a subway station.

kao stanica podzemne železnice.

A kilometer of this costs a tenth of a subway.

Kilometar ovoga košta desetinu podzemne železnice.

So spending much less money and doing it much faster,

Trošenjem mnogo manje novca i čineći prevoz mnogo bržim,

you can really change the way people move.

zaista možete promeniti način na koji se ljudi kreću.

This is a map of Rio.

Ovo je mapa Rio de Žaneira.

All the lines, the colored lines you see there,

Sve linije, obojene linije koje tu vidite,

it's our high-capacity transportation network.

to je naša transportna mreža visokog kapaciteta.

In this present time today,

U sadašnjem vremenu,

we only carry 18 percent of our population

samo 18 posto stanovnika prevozimo

in high-capacity transportation.

transportom visokog kapaciteta.

With the BRTs we're doing,

Ovakvim brzim autobuskim prevozom,

again, the cheapest and fastest way,

koji je najjeftiniji i najbrži način,

we're going to move to 63 percent of the population

učinićemo da 63 posto stanovnika

being carried by high-capacity transportation.

koristi javni prevoz visokog kapaciteta.

So remember what I said:

Zapamtite šta sam rekao:

You don't always have to be rich or powerful

ne morate uvek da budete bogati ili moćni

to get things done.

da biste nešto postigli.

You can find original ways to get things done.

Možete pronaći originalne načine da to učinite.

So the second commandment I want to leave you tonight

Tako da je druga zapovest koju želim da vam ostavim večeras,

is, a city of the future

ta, da grad budućnosti

has to deal with mobility and integration

treba da rešava pitanje pokretljivosti i integracije

of its people.

svojih građana.

Moving to the third commandment.

Idemo na treću zapovest.

And this is the most controversial one.

Ova je najkontroverznija.

It has to do with the favelas, the slums --

Ima veze sa favelama, sirotinjskim kvartovima --

whatever you call it, there are different names all over the world.

kako god to zovete, postoje razni nazivi po celom svetu.

But the point we want to make here tonight

Ono što želimo da naglasimo je da

is, favelas are not always a problem.

favele nisu uvek problem.

I mean, favelas can sometimes

Favele neki put mogu

really be a solution,

zaista da budu rešenje,

if you deal with them,

ako se pozabavite njima,

if you put public policy inside the favelas.

ako primenite javnu politiku na njih.

Let me just show a map of Rio again.

Dopustite mi da vam pokažem mapu Rija ponovo.

Rio has 6.3 million inhabitants --

Rio ima 6,3 miliona stanovnika --

More than 20 percent, 1.4 million, live in the favelas.

više od 20 posto, 1,4 miliona, živi u favelama.

All these red parts are favelas.

Svi ovi crveni delovi su favele.

So you see, they are spread all over the city.

Kao što vidite, nalaze se po celom gradu.

This is a typical view of a favela in Rio.

Ovo je tipičan pogled na favele Ria.

You see the contrast between the rich and poor.

Vidite konstrast između bogatih i siromašnih.

So I want to make two points here tonight about favelas.

Želim da naglasim dve stvari u vezi sa favelama.

The first one is,

Prva je,

you can change from what I call a [vicious] circle

možete da promenite začarani krug

to a virtual circle.

u virtuelni krug.

But what you've got to do to get that

Da biste to uradili potrebno je

is you've got to go inside the favelas,

da uđete u favele,

bring in the basic services --

donesete osnovne usluge --

mainly education and health -- with high quality.

uglavnom obrazovanje i zdravstvo -- visokog kvaliteta.

I'm going to give a fast example here.

Daću vam ovde brz primer.

This was an old building in a favela in Rio --

Ovo je stara zgrada u faveli Rija --

[unclear favela name] --

[nejasno ime favele] --

that we just transformed into a primary school,

koju smo upravo pretvorili u osnovnu školu,

with high quality.

visokog kvaliteta.

This is primary assistance in health

Ovo je primarna zdravstvena zaštita

that we built inside a favela,

koju smo napravili u faveli,

again, with high quality.

ponovo, uz visoki kvalitet.

We call it a family clinic.

Sad je zovu porodična klinika.

So the first point is bring basic services

Prva stvar je doneti osnovne usluge

inside the favelas

u favele

with high quality.

sa visokim kvalitetom.

The second point I want to make about the favelas

Druga stvar koju želim da naglasim u vezi sa favelama

is, you've got to open spaces in the favela.

je da treba otvoriti prostore u njima.

Bring infrastructure

Dovesti infrastrukturu

to the favelas, to the slums, wherever you are.

u favele, u straćare, bilo gde.

Rio has the aim, by 2020,

Cilj Rio de Žaneria je da do 2020.

to have all its favelas completely urbanized.

sve svoje favele potpuno urbanizuje.

Another example, this was completely packed with houses,

Još jedan primer, ova je bila popunjena kućama,

and then we built this, what we call, a knowledge square.

kad smo sagradili ovaj, kako smo ga zovemo, trg znanja.

This is a place with high technology

Ovo je mesto visoke tehnologije

where the kids that live in a poor house next to this place

gde deca koja žive u siromašnoj kući pored ovog mesta,

can go inside and have access to all technology.

mogu da uđu i da imaju pristup svoj tehnologiji.

We even built a theater there -- 3D movie.

Čak smo tu izgradili bioskop -- za 3D filmove.

And this is the kind of change you can get for that.

Ovo je takva promena koju možete dobiti od toga.

And by the end of the day you get something better than a TED Prize,

Do kraja dana možete dobiti nešto bolje od TED nagrade,

which is this great laugh

a to je ovaj veliki osmeh

from a kid that lives in the favela.

deteta koje živi u faveli.

So the third commandment I want to leave here tonight

Tako da je treća zapovest koju želim da vam prenesem večeras

is, a city of the future

ta, da grad budućnosti mora da bude

has to be socially integrated.

socijalno integrisan.

You cannot deal with a city

Ne možeš da vodiš grad

if it's not socially integrated.

ako on nije socijalno integrisan.

But moving to our fourth commandment,

Idemo na našu četvrtu zapovest,

I really wouldn't be here tonight.

zaista ne bih bio ovde večeras.

Between November and May, Rio's completely packed.

Između novembra i maja, Rio je sasvim pun.

We just had last week Carnivale.

Prošle nedelje smo imali Karneval.

It was great. It was lots of fun.

Bilo je sjajno. Mnogo zabave.

We have New Year's Eve.

Imamo novogodišnju noć.

There's like two million people on Copacabana Beach.

Ima nešto oko dva miliona ljudi na plaži Kopakabana.

We have problems.

Imamo probleme.

We fight floods, tropical rains at this time of the year.

Borimo se sa poplavama, tropskom kišom u ovo doba godine.

You can imagine how people get happy with me

Možete zamisliti kako su judi srećni sa mnom

watching these kinds of scenes.

gledajući ovakve scene.

We have problems with the tropical rains.

Imamo probleme sa tropskim kišama.

Almost every year

Skoro svake godine

we have these landslides, which are terrible.

imamo ovakva klizišta, koja su strašna.

But the reason I could come here

Razlog što sam mogao doći ovde

is because of that.

je upravo to.

This was something we did with IBM

Ovo je nešto što smo uradili sa IBM-om,

that's a little bit more than a year old.

pre nešto više nego godinu dana.

It's what we call the Operations Center of Rio.

Mi to nazivamo Operacioni centar Rija.

And I wanted to show that I can govern my city, using technology,

Želim da vam pokažem kako mogu da upravljam svojim gradom, koristeći tehnologiju,

from here, from Long Beach,

odavde iz Long Biča.

so I got here last night and I know everything.

Sinoć sam došao ovde i sve znam.

We're going to speak now to the Operations Center.

Sada ćemo da razgovaramo sa Operacionim centrom.

This is Osorio,

Ovo je Osorio,

he's our secretary of urban affairs.

on je naš Sekretar za gradske poslove.

So Osorio, good to be there with you.

Osorio, drago mi je da sam s tobom tu.

I've already told the people

Već sam rekao ljudima

that we have tropical rain this time of year.

da imamo tropsku kišu u ovo doba godine.

So how's the weather in Rio now?

Kakvo je vreme u Riju sada?

Osorio: The weather is fine. We have fair weather today.

Osorio: Vreme je lepo. Imamo lepo vreme danas.

Let me get you our weather satellite radar.

Dozvolite mi da vam pokažem satelitski snimak.

You see just a little bit of moisture around the city.

Možete da vidite malo vlage u okolini grada.

Absolutely no problem in the city in terms of weather,

Apsolutno nema problema u gradu kad se radi o vremenu,

today and in the next few days.

danas i u sledećih nekoliko dana.

EP: Okay, how's the traffic?

EP: OK, kakav je saobraćaj?

We, at this time of year, get lots of traffic jams.

U ovo doba godine imamo mnogo zastoja u saobraćaju.

People get mad at the mayor. So how's the traffic tonight?

Ljudi se ljute na gradonačelnika. Kakav je saobraćaj večeras?

Osario: Well traffic tonight is fine.

Osario: Večeras je saobraćaj u redu.

Let me get you one of our 8,000 buses.

Dozvolite mi da vam prikažem jedan od naših 8 000 autobusa.

A live transmission in downtown Rio for you, Mr. Mayor.

Prenos uživo iz centra Rija za vas g. gradonačelniče.

You see, the streets are clear.

Vidite, ulice su čiste.

Now it's 11:00 pm in Rio.

Sad je 11 sati uveče u Riju.

Nothing of concern in terms of traffic.

Ništa posebno u pogledu saobraćaja.

I'll get to you now the incidents of the day.

Sada ću vam pokazati nezgode u toku dana.

We had heavy traffic early in the morning

Imali smo jak saobraćaj rano jutros

and in the rush hour in the afternoon,

i u popodnevnoj špici,

but nothing of big concern.

ali ništa za veliku brigu.

We are below average

Ispod proseka smo u

in terms of traffic incidents in the city.

pogledu saobraćajnih nesreća u gradu.

EP: Okay, so you're showing now some public services.

EP: OK, znači sad pokazuješ neke gradske usluge.

These are the cars.

Ovo su automobili.

Osorio: Absolutely, Mr. Mayor.

Osorio: Apsolutno, g. gradonačelniče.

Let me get you the fleet of our waste collection trucks.

Dopustite mi da vam prikažem vozni park naših kamiona za skupljanje smeća.

This is live transmission.

Ovo je prenos uživo.

We have GPS's in all of our trucks.

Imamo GPS u svim našim kamionima.

And you can see them working

Vidite ih kako rade

in all parts of the city.

u svim delovima grada.

Waste collection on time.

Skupljanje smeća na vreme.

Public services working well.

Javni servisi rade dobro.

EP: Okay, Osorio, thank you very much.

EP: OK, Osorio, hvala puno.

It was great to have you here.

Bilo je lepo što si bio sa nama.

We're going to move so that I can make a conclusion.

Prelazimo sada na moj zaključak.

(Applause)

(aplauz)

Okay, so no files, this place, no paperwork,

OK, znači nema fajlova, ovo mesto nema papirologije,

no distance, 24/7 working.

nema razdaljine, radi 24 sata u nedelji.

So the fourth commandment I want to share with you here tonight

Tako da je četvrta zapovest koju večeras želim da podelim sa vama

is, a city of the future

je ta, da grad budućnosti treba

has to use technology to be present.

da koristi tehnologiju da bi bio prisutan.

I don't need to be there anymore to know and to administrate the city.

Više ne moram da budem tamo, da bih znao i da bih upravljao gradom.

But everything that I said here tonight, or the commandments,

Sve što sam rekao večeras ili zapovesti,

are means, are ways,

su sredstva, načini,

for us to govern cities --

za nas da upravljamo gradovima --

invest in infrastructure, invest in the green,

investiraj u infrastrukturu, investiraj u ozelenjavanje,

open parks, open spaces,

otvori parkove, otvori prostore,

integrate socially, use technology.

socijalno integriši, koristi tehnologiju.

But at the end of the day, when we talk about cities,

Ali na kraju krajeva, kad pričamo o gradovima,

we talk about a gathering of people.

mi pričamo o okupljanju ljudi.

And we cannot see that as a problem.

I to ne možemo videti kao problem.

That is fantastic.

To je fantastično.

If there's 3.5 billion now,

Ako ima 3,5 milijardi ljudi sad,

it's going to be six billion then it's going to be 10 billion.

biće 6 milijardi, pa 10 milijardi.

That is great, that means we're going to have

To je sjajno, znači da ćemo imati

10 billion minds working together,

10 milijardi umova koji rade zajedno,

10 billion talents together.

10 milijardi talenata.

So a city of the future,

Grad budućnosti,

I really do believe

zaista verujem,

that it's a city that cares about its citizens,

je grad koji zaista brine o svojim građanima,

integrates socially its citizens.

socijalno integriše svoje građane.

A city of the future is a city that can never let anyone out

Grad budućnosti je grad koji nikad nikom neće dati

of this great party, which are cities.

da napusti ovu veliku zabavu, gradove.

Thank you very much.

Hvala vam mnogo.

(Applause)

(aplauz)