Jakob Trollback: Rethinking the music video

14,602 views ใƒป 2008-04-04

TED


ืื ื ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ืœืžื˜ื” ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ.

ืžืชืจื’ื: Ido Dekkers ืžื‘ืงืจ: Sigal Tifferet
00:12
Iโ€™m working a lot with motion and animation,
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ืื ื™ ืขื•ื‘ื“ ื”ืจื‘ื” ืขื ืชื ื•ืขื” ื•ื”ื ืคืฉื”
00:16
and also I'm an old DJ and a musician.
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ื‘ื ื•ืกืฃ ืื ื™ ื“ื™ ื’'ื™ื™ ื•ืชื™ืง ื•ืžื•ื–ื™ืงืื™
00:21
So, music videos are something that I always found interesting,
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ืœื›ืŸ ืงืœื™ืคื™ื ืžื•ื–ื™ืงืœื™ื™ื ื”ื ื“ื‘ืจื™ื ืฉืชืžื™ื“ ืขื ื™ื™ื ื• ืื•ืชื™
00:26
but they always seem to be so reactive.
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ืื‘ืœ ื”ื ืชืžื™ื“ ื ืจืื• ืœื™ ื›ืœ ื›ืš ืชื’ื•ื‘ืชื™ื™ื
00:28
So I was thinking, can you remove us as creators
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ืื– ื—ืฉื‘ืชื™ ืœืขืฆืžื™, ื”ืื ืืคืฉืจ ืœื”ื•ืฆื™ื ืืช ืขืฆืžื ื• ืžื”ืžืฉื•ื•ืื” ื›ื™ื•ืฆืจื™ื
00:35
and try to make the music be the voice
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ื•ืœื ืกื•ืช ืœื’ืจื•ื ืœืžื•ื–ื™ืงื” ืœื”ื™ื•ืช ื”ืงื•ืœ ื”ืžื•ื‘ื™ืœ
00:39
and have the animation following it?
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ื•ืฉื”ืื ื™ืžืฆื™ื” ืชืขืงื•ื‘ ืื—ืจื™ื•
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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ืื– ื™ื—ื“ ืขื ืฉื ื™ ืžืขืฆื‘ื™ื, ืงืจื™ืกื˜ื™ื ื” ื•ื˜ื•ืœื’ื”, ื‘ืžืฉืจื“ ืฉืœื™, ืœืงื—ื ื• ืจืฆื•ืขื”
00:50
many of you probably know it. Itโ€™s about 25 years old,
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ื”ืจื‘ื” ืžื›ื ื‘ื•ื•ื“ืื™ ืžื›ื™ืจื™ื ืื•ืชื•; ื”ื•ื ื‘ืŸ 25 ืฉื ื”,
00:53
and it's David Byrne and Brian Eno --
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ื•ืืœื” ื“ื•ื™ื“ ื‘ื™ื™ืจืŸ ื•ื‘ืจืื™ื™ืŸ ืื™ื ื• --
00:56
and we did this little animation.
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ื•ืขืฉื™ื ื• ืืช ื”ืื ื™ืžืฆื™ื” ื”ืงื˜ื ื” ื”ื–ืืช.
00:59
And I think that it's maybe interesting, also,
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ื•ืื ื™ ื—ื•ืฉื‘ ืฉืื•ืœื™ ื–ื” ื’ื ืžืขื ื™ื™ืŸ
01:02
that it deals with two problematic issues,
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ืฉื–ื” ืžื˜ืคืœ ืขื ืฉืชื™ ื ืงื•ื“ื•ืช ื‘ืขื™ื™ืชื™ื•ืช,
01:05
which are rising waters and religion.
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ืฉื”ืŸ ืžื™ื ืขื•ืœื™ื ื•ื“ืช.
01:26
Song: Before God destroyed the people on the Earth,
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ืœืคื ื™ ืฉืืœื•ื”ื™ื ื”ืฉืžื™ื“ ืืช ื”ืื ื•ืฉื•ืช ืขืœ ื›ื“ื•ืจ ื”ืืจืฅ,
01:31
he warned Noah to build an Ark.
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ื”ื•ื ื”ื–ื”ื™ืจ ืืช ื ื•ื— ืœื‘ื ื•ืช ืชื™ื‘ื”.
01:37
And after Noah built his Ark,
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ื•ืื—ืจื™ ืฉื ื•ื— ื‘ื ื” ืืช ื”ืชื™ื‘ื”,
01:41
I believe he told Noah to warn the people
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ืื ื™ ืžืืžื™ืŸ ืฉื”ื•ื ืืžืจ ืœื ื•ื— ืœื”ื–ื”ื™ืจ ืืช ื”ืื ืฉื™ื
01:47
that they must change all their wicked ways
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ืฉื”ื ืฆืจื™ื›ื™ื ืœืฉื ื•ืช ืืช ื“ืจื›ื™ื”ื ื”ืจืขื•ืช
01:51
before he come upon them and destroy them.
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ืœืคื ื™ ืฉื”ื•ื ื™ืฉืžื™ื“ ืื•ืชื.
01:57
And when Noah had done built his Ark,
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ื•ืื– ื ื•ื— ืกื™ื™ื ืœื‘ื ื•ืช ืืช ื”ืชื™ื‘ื”,
02:01
I understand that somebody began to rend a song.
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ืื ื™ ืžื‘ื™ืŸ ืฉืžื™ืฉื”ื• ื”ืชื—ื™ืœ ืœื ื’ืŸ ืฉื™ืจ.
02:10
And the song began to move on I understand like this.
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ื•ื”ืฉื™ืจ ืื ื™ ืžื‘ื™ืŸ ื”ืžืฉื™ืš ืœื ื•ืข ื”ืœืื” ื›ื›ื”.
02:23
And when Noah had done built his Ark ...
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ื•ื›ืฉื ื•ื— ืกื™ื™ื ืœื‘ื ื•ืช ืืช ื”ืชื™ื‘ื”...
02:34
Move on ... In fact ... Concern ...
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ืžืžืฉื™ืš ื”ืœืื”...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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ืื– ื”ื ืžืชืขื™ื™ืคื™ื, ื”ื’ื™ืข ื”ื—ืฉื›ื” ื•ื”ื’ืฉื; ื”ื ื™ื’ืขื™ื ื•ืขื™ื™ืคื™ื.
03:04
And then he went and knocked an old lady house.
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ื•ืื– ื”ื•ื ื”ืœืš ื•ื“ืคืง ืขืœ ื“ืœืช ืื™ืฉื” ื–ืงื ื”.
03:06
And old lady ran to the door and say, "Who is it?"
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ื•ื”ืื™ืฉื” ื”ื–ืงื ื” ืจืฆื” ืœื“ืœืช ื•ืืžืจื”: "ืžื™ ื–ื”?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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ื’'ืงืกื•ืŸ ืœื™ ืžืžื” ืืžืจ: "ืื ื—ื ื• ื™ื›ื•ืœื™ื ืœื‘ืœื•ืช ืืช ื”ืœื™ืœื” ื›ืืŸ?"
03:16
Because weโ€™re far from home, weโ€™re very tired."
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"ืžืคื ื™ ืฉืื ื—ื ื• ืจื—ื•ืงื™ื ืžื”ื‘ื™ืช, ืื ื—ื ื• ืžืื•ื“ ืขื™ื™ืคื™ื."
03:24
And the old lady said, "Oh yes, come on in."
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ื•ื”ื–ืงื ื” ืืžืจื”" "ืื• ื›ืŸ, ื”ื›ื ืกื•."
03:33
It was come dark and rain, will make you weary and tired.
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ื ื”ื™ื” ืงื•ื“ืจ ื•ื’ืฉื•ื, ื™ืขืฉื” ืืชื›ื ื™ื’ืขื™ื ื•ืขื™ื™ืคื™ื.
03:47
(Applause)
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(ืžื—ื™ืื•ืช ื›ืคื™ื™ื)
ืขืœ ืืชืจ ื–ื”

ืืชืจ ื–ื” ื™ืฆื™ื’ ื‘ืคื ื™ื›ื ืกืจื˜ื•ื ื™ YouTube ื”ืžื•ืขื™ืœื™ื ืœืœื™ืžื•ื“ ืื ื’ืœื™ืช. ืชื•ื›ืœื• ืœืจืื•ืช ืฉื™ืขื•ืจื™ ืื ื’ืœื™ืช ื”ืžื•ืขื‘ืจื™ื ืขืœ ื™ื“ื™ ืžื•ืจื™ื ืžื”ืฉื•ืจื” ื”ืจืืฉื•ื ื” ืžืจื—ื‘ื™ ื”ืขื•ืœื. ืœื—ืฅ ืคืขืžื™ื™ื ืขืœ ื”ื›ืชื•ื‘ื™ื•ืช ื‘ืื ื’ืœื™ืช ื”ืžื•ืฆื’ื•ืช ื‘ื›ืœ ื“ืฃ ื•ื™ื“ืื• ื›ื“ื™ ืœื”ืคืขื™ืœ ืืช ื”ืกืจื˜ื•ืŸ ืžืฉื. ื”ื›ืชื•ื‘ื™ื•ืช ื’ื•ืœืœื•ืช ื‘ืกื ื›ืจื•ืŸ ืขื ื”ืคืขืœืช ื”ื•ื•ื™ื“ืื•. ืื ื™ืฉ ืœืš ื”ืขืจื•ืช ืื• ื‘ืงืฉื•ืช, ืื ื ืฆื•ืจ ืื™ืชื ื• ืงืฉืจ ื‘ืืžืฆืขื•ืช ื˜ื•ืคืก ื™ืฆื™ืจืช ืงืฉืจ ื–ื”.

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