Jakob Trollback: Rethinking the music video

14,583 views ・ 2008-04-04

TED


Please double-click on the English subtitles below to play the video.

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I’m working a lot with motion and animation,
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and also I'm an old DJ and a musician.
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So, music videos are something that I always found interesting,
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but they always seem to be so reactive.
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So I was thinking, can you remove us as creators
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and try to make the music be the voice
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and have the animation following it?
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So with two designers, Tolga and Christina, at my office, we took a track --
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many of you probably know it. It’s about 25 years old,
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and it's David Byrne and Brian Eno --
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and we did this little animation.
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00:59
And I think that it's maybe interesting, also,
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01:02
that it deals with two problematic issues,
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which are rising waters and religion.
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01:26
Song: Before God destroyed the people on the Earth,
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he warned Noah to build an Ark.
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And after Noah built his Ark,
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I believe he told Noah to warn the people
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that they must change all their wicked ways
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before he come upon them and destroy them.
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01:57
And when Noah had done built his Ark,
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02:01
I understand that somebody began to rend a song.
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And the song began to move on I understand like this.
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02:23
And when Noah had done built his Ark ...
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02:34
Move on ... In fact ... Concern ...
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So they get tired, has come dark and rain; they get weary and tired.
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And then he went and knocked an old lady house.
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And old lady ran to the door and say, "Who is it?"
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Jack say, "Me, Mama-san, could we spend the night here?
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Because we’re far from home, we’re very tired."
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And the old lady said, "Oh yes, come on in."
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03:33
It was come dark and rain, will make you weary and tired.
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03:47
(Applause)
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