Jakob Trollback: Rethinking the music video

14,516 views ใƒป 2008-04-04

TED


์•„๋ž˜ ์˜๋ฌธ์ž๋ง‰์„ ๋”๋ธ”ํด๋ฆญํ•˜์‹œ๋ฉด ์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค.

๋ฒˆ์—ญ: ์ •ํ›ˆ ์ž„ ๊ฒ€ํ† : Dongchan Lee
00:12
Iโ€™m working a lot with motion and animation,
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์ €๋Š” ๋ชจ์…˜๊ณผ ์• ๋‹ˆ๋ฉ”์ด์…˜ ์ชฝ ์ผ์„ ํ•˜๊ณ ์žˆ์Šต๋‹ˆ๋‹ค.
00:16
and also I'm an old DJ and a musician.
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๊ทธ๋ฆฌ๊ณ  ์ €๋Š” ๋‚˜์ด๋“  DJ ์ด์ž ์Œ์•…์ธ์ด์ง€์š”.
00:21
So, music videos are something that I always found interesting,
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๊ทธ๋ž˜์„œ ๋ฎค์ง๋น„๋””์˜ค์—์„œ ์ €๋Š” ํ•ญ์ƒ ํฅ๋ฏธ๋กœ์šด ๊ฒƒ๋“ค์„ ๋ฐœ๊ฒฌํ•ฉ๋‹ˆ๋‹ค.
00:26
but they always seem to be so reactive.
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๊ทธ๋Ÿฌ๋‚˜ ๊ทธ๊ฒƒ๋“ค์€ ํ•ญ์ƒ ๋„ˆ๋ฌด ๋ป”ํ•œ ๋ฐ˜์‘์„ ๋ณด์ด์ฃ .
00:28
So I was thinking, can you remove us as creators
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๊ทธ๋ž˜์„œ ์ƒ๊ฐํ•ด์™”์Šต๋‹ˆ๋‹ค. ๋ฎค์ง๋น„๋””์˜ค ์ฐฝ์กฐ์ž์ธ ์šฐ๋ฆฌ๋ฅผ ์—†์• ๊ณ 
00:35
and try to make the music be the voice
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์Œ์•… ๊ทธ ์ž์ฒด๊ฐ€ ์ฃผ์ธ๊ณต์ด ๋˜๊ฒŒ ํ•  ์ˆ˜ ์—†์„๊นŒ ํ•˜๊ณ ์š”.
00:39
and have the animation following it?
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๊ทธ๋ฆฌ๊ณ  ๊ทธ ์†Œ๋ฆฌ์— ๋”ฐ๋ผ ์›€์ง์ด๋Š” ์• ๋‹ˆ๋ฉ”์ด์…˜์„ ๋„ฃ์—ˆ์ฃ .
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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๋‘ ๋ช…์˜ ๋””์ž์ด๋„ˆ, Christina์™€ Tolga์™€ ํ•จ๊ป˜ ์‚ฌ๋ฌด์‹ค์—์„œ ํŠธ๋ž™ ํ•˜๋‚˜๋ฅผ ์ทจํ–ˆ๋Š”๋ฐ
00:50
many of you probably know it. Itโ€™s about 25 years old,
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์—ฌ๋Ÿฌ๋ถ„๋“ค ๋Œ€๋ถ€๋ถ„์€ ์•„๋งˆ ์•„์‹ค๊ฑฐ์˜ˆ์š”. ์•ฝ 25๋…„ ์ „์˜ ๊ฒƒ์ด์ฃ .
00:53
and it's David Byrne and Brian Eno --
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"David Byrne and Brian Eno" ์ž…๋‹ˆ๋‹ค.
00:56
and we did this little animation.
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์šฐ๋ฆฌ๋Š” ์ด ์• ๋‹ˆ๋ฉ”์ด์…˜์„ ๋„ฃ์—ˆ์Šต๋‹ˆ๋‹ค.
00:59
And I think that it's maybe interesting, also,
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์•„๋งˆ ํฅ๋ฏธ๋กœ์šธ ๊ฒƒ์ด๋ผ๊ณ  ์ƒ๊ฐ์ด ๋“ญ๋‹ˆ๋‹ค.
01:02
that it deals with two problematic issues,
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๋‘๊ฐ€์ง€ ํ•ด๊ฒฐํ•˜๊ธฐ ์–ด๋ ค์šด ๋ฌธ์ œ๋“ค์„ ๋‹ค๋ฃจ์—ˆ๋Š”๋ฐ์š”,
01:05
which are rising waters and religion.
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๋Œ€ํ™์ˆ˜์™€ ์ข…๊ต์ž…๋‹ˆ๋‹ค.
01:26
Song: Before God destroyed the people on the Earth,
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ํ•˜๋‚˜๋‹˜์ด ์ง€๊ตฌ์˜ ์‚ฌ๋žŒ๋“ค์„ ๋ฉธํ•˜์‹œ๊ธฐ ์ „,
01:31
he warned Noah to build an Ark.
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ํ•˜๋‚˜๋‹˜์€ ๋…ธ์•„์—๊ฒŒ ๋ฐฉ์ฃผ๋ฅผ ๋งŒ๋“ค์œผ๋ผ๊ณ  ๊ฒฝ๊ณ ํ–ˆ์Šต๋‹ˆ๋‹ค.
01:37
And after Noah built his Ark,
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๋…ธ์•„๊ฐ€ ๋ฐฉ์ฃผ๋ฅผ ๋งŒ๋“ค๊ณ  ๋‚œ ํ›„,
01:41
I believe he told Noah to warn the people
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์ €๋Š” ํ•˜๋‚˜๋‹˜์ด ๋…ธ์•„ํ•œํ…Œ ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ์ด๋ ‡๊ฒŒ ๊ฒฝ๊ณ ํ•˜๋ผ๊ณ  ํ–ˆ๋‹ค๊ณ  ๋ฏฟ์Šต๋‹ˆ๋‹ค.
01:47
that they must change all their wicked ways
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์‚ฌ๋žŒ๋“ค์ด ๋ฒ”ํ•˜๋Š” ๋ชจ๋“  ์‚ฌ์•…ํ•œ ์ง“์„ ๊ทธ๋งŒ๋‘ฌ์•ผ ํ•œ๋‹ค๊ณ 
01:51
before he come upon them and destroy them.
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ํ•˜๋‚˜๋‹˜์ด ์‚ฌ๋žŒ๋“ค์—๊ฒŒ ๋‹ค๊ฐ€์™€ ๋ฉธํ•˜์‹œ๊ธฐ ์ „์— ๋ง์ž…๋‹ˆ๋‹ค.
01:57
And when Noah had done built his Ark,
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๊ทธ๋ฆฌ๊ณ  ๋…ธ์•„๊ฐ€ ๋ฐฉ์ฃผ๋ฅผ ๋‹ค ๋งŒ๋“ค์—ˆ์„ ๋•Œ,
02:01
I understand that somebody began to rend a song.
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๋ˆ„๊ตฐ๊ฐ€ ๋…ธ๋ž˜ํ•˜๊ธฐ ์‹œ์ž‘ํ–ˆ์„ ๊ฒ๋‹ˆ๋‹ค.
02:10
And the song began to move on I understand like this.
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๊ทธ ์†Œ๋ฆฌ๋Š” ์ ์  ํผ์กŒ๊ณ , ์ €ํ•œํ… ์ด๋Ÿฐ์‹์œผ๋กœ ๋“ค๋ ธ์Šต๋‹ˆ๋‹ค.
02:23
And when Noah had done built his Ark ...
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๋…ธ์•„๊ฐ€ ๋ฐฉ์ฃผ๋ฅผ ๋‹ค ๋งŒ๋“ค์—ˆ์„ ๋•Œ...
02:34
Move on ... In fact ... Concern ...
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๊ฒŒ์†ํ•ด์„œ ํผ์กŒ์Šต๋‹ˆ๋‹ค ...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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๊ฒฐ๊ตญ ์‚ฌ๋žŒ๋“ค์€ ์ง€์ณค๊ณ , ๋‚ ์€ ์–ด๋‘์›Œ์กŒ๊ณ , ๋น„๊ฐ€ ์™”์Šต๋‹ˆ๋‹ค; ํ”ผ๊ณคํ•˜๊ณ  ์ง€์ณค์Šต๋‹ˆ๋‹ค.
03:04
And then he went and knocked an old lady house.
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๊ทธ๋ฆฌ๊ณ  ๋‚˜์„œ ๊ทธ๋Š” ํ•œ ๋…ธ๋ถ€์ธ์˜ ์ง‘์— ๋„์ฐฉํ–ˆ๊ณ , ๋…ธํฌํ–ˆ์Šต๋‹ˆ๋‹ค.
03:06
And old lady ran to the door and say, "Who is it?"
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๋…ธ๋ถ€์ธ์€ ๋‹ฌ๋ ค๋‚˜์™€ "๋ˆ„๊ตฌ์š”?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Jackson Lee์˜ ์—„๋งˆ๋Š” ๋งํ–ˆ์Šต๋‹ˆ๋‹ค. "์—ฌ๊ธฐ์„œ ํ•˜๋ฃป๋ฐค๋งŒ ์žฌ์›Œ์ค„ ์ˆ˜ ์žˆ๋‚˜์š”?"
03:16
Because weโ€™re far from home, weโ€™re very tired."
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"์šฐ๋ฆฌ๊ฐ€ ์ง‘์—์„œ ๋„ˆ๋ฌด ๋ฉ€๋ฆฌ ์™”๊ณ , ๋„ˆ๋ฌด ํ”ผ๊ณคํ•ด์„œ์š”."
03:24
And the old lady said, "Oh yes, come on in."
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๋…ธ๋ถ€์ธ์€ ๋งํ–ˆ์ฃ . "์˜ค ๊ทธ๋ž˜์š”, ๋“ค์–ด์˜ค์„ธ์š”."
03:33
It was come dark and rain, will make you weary and tired.
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์–ด๋‘์›Œ์กŒ๊ณ  ๋น„๊ฐ€ ๋‚ด๋ ธ์Šต๋‹ˆ๋‹ค. ์ง€์น˜๊ณ  ํ”ผ๊ณคํ–ˆ์ฃ .
03:47
(Applause)
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(๋ฐ•์ˆ˜)
์ด ์›น์‚ฌ์ดํŠธ ์ •๋ณด

์ด ์‚ฌ์ดํŠธ๋Š” ์˜์–ด ํ•™์Šต์— ์œ ์šฉํ•œ YouTube ๋™์˜์ƒ์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ์ „ ์„ธ๊ณ„ ์ตœ๊ณ ์˜ ์„ ์ƒ๋‹˜๋“ค์ด ๊ฐ€๋ฅด์น˜๋Š” ์˜์–ด ์ˆ˜์—…์„ ๋ณด๊ฒŒ ๋  ๊ฒƒ์ž…๋‹ˆ๋‹ค. ๊ฐ ๋™์˜์ƒ ํŽ˜์ด์ง€์— ํ‘œ์‹œ๋˜๋Š” ์˜์–ด ์ž๋ง‰์„ ๋”๋ธ” ํด๋ฆญํ•˜๋ฉด ๊ทธ๊ณณ์—์„œ ๋™์˜์ƒ์ด ์žฌ์ƒ๋ฉ๋‹ˆ๋‹ค. ๋น„๋””์˜ค ์žฌ์ƒ์— ๋งž์ถฐ ์ž๋ง‰์ด ์Šคํฌ๋กค๋ฉ๋‹ˆ๋‹ค. ์˜๊ฒฌ์ด๋‚˜ ์š”์ฒญ์ด ์žˆ๋Š” ๊ฒฝ์šฐ ์ด ๋ฌธ์˜ ์–‘์‹์„ ์‚ฌ์šฉํ•˜์—ฌ ๋ฌธ์˜ํ•˜์‹ญ์‹œ์˜ค.

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