Yang Lan: The generation that's remaking China

257,827 views ・ 2011-10-03

TED


Dvaput kliknite na engleske titlove ispod za reprodukciju videozapisa.

Prevoditelj: Tilen Pigac - EFZG Recezent: Katarina Smetko
00:15
The night before I was heading for Scotland,
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Noć prije nego sam krenula u Škotsku,
00:18
I was invited to host the final
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pozvana sam da vodim finale
00:21
of "China's Got Talent" show in Shanghai
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emisije "Kineski talent" u Šangaju
00:24
with the 80,000 live audience in the stadium.
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s 80.000 ljudi u publici na stadionu.
00:28
Guess who was the performing guest?
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Pogodite tko je bio gost izvođač?
00:31
Susan Boyle.
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Susan Boyle.
00:34
And I told her, "I'm going to Scotland the next day."
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Rekla sam joj, "Sutra odlazim u Škotsku".
00:38
She sang beautifully,
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Prekrasno je pjevala
00:40
and she even managed to say a few words in Chinese:
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i čak je uspjela reći nekoliko riječi na kineskom.
00:44
送你葱
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[kineski]
00:47
So it's not like "hello" or "thank you,"
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Dakle, ne "bok" ili "hvala vam",
00:49
that ordinary stuff.
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te obične stvari.
00:51
It means "green onion for free."
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Ovo znači "besplatan zeleni luk".
00:53
Why did she say that?
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Zašto je to rekla?
00:56
Because it was a line
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Zato što je to bila uzreka
00:59
from our Chinese parallel Susan Boyle --
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naše kineske inačice Susan Boyle --
01:02
a 50-some year-old woman,
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žene stare 50 i nešto godina,
01:04
a vegetable vendor in Shanghai,
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prodavačice povrća iz Šangaja,
01:06
who loves singing Western opera,
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koja obožava pjevati zapadnjačku operu,
01:09
but she didn't understand
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ali nije razumijela
01:11
any English or French or Italian,
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ništa od engleskog ili francuskog ili talijanskog,
01:13
so she managed to fill in the lyrics
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već je nadopunjavala tekstove
01:15
with vegetable names in Chinese.
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kineskim nazivima povrća.
01:17
(Laughter)
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(Smijeh)
01:19
And the last sentence of Nessun Dorma
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I zadnja rečenica arije Nessun Dorma
01:22
that she was singing in the stadium
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koju je pjevala na stadionu
01:24
was "green onion for free."
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bila je "besplatan zeleni luk".
01:27
So [as] Susan Boyle was saying that,
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Dakle, kako je Susan Boyle to izgovarala,
01:30
80,000 live audience sang together.
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80.000 ljudi u publici pjevalo je zajedno s njom.
01:33
That was hilarious.
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Bilo je presmiješno.
01:36
So I guess both Susan Boyle
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Stoga vjerujem kako su i Susan Boyle
01:39
and this vegetable vendor in Shanghai
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i ta prodavačica povrća iz Šangaja
01:42
belonged to otherness.
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pripadale drugosti.
01:44
They were the least expected to be successful
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Od njih se najmanje očekivalo da budu uspješne
01:46
in the business called entertainment,
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u industriji zabave,
01:49
yet their courage and talent brought them through.
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no ipak, pomogli su im njihova hrabrost i talent.
01:52
And a show and a platform
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I emisija i platforma
01:55
gave them the stage
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dale su im pozornicu
01:57
to realize their dreams.
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da ostvare svoje snove.
02:00
Well, being different is not that difficult.
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Dakle, biti drugačiji nije toliko teško.
02:04
We are all different
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Svi smo mi različiti
02:06
from different perspectives.
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iz različitih perspektiva.
02:08
But I think being different is good,
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Ali mislim da je dobro biti drugačiji
02:10
because you present a different point of view.
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jer predstavljate drugačije gledište.
02:13
You may have the chance to make a difference.
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Možete dobiti priliku da učinite nešto značajno.
02:16
My generation has been very fortunate
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Moja generacija imala je mnogo sreće
02:18
to witness and participate
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da svjedoči i sudjeluje
02:20
in the historic transformation of China
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u povijesnoj preobrazbi Kine
02:23
that has made so many changes
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koja je učinila toliko mnogo promjena
02:25
in the past 20, 30 years.
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u posljednjih 20, 30 godina.
02:28
I remember that in the year of 1990,
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Sjećam se 1990. godine,
02:31
when I was graduating from college,
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kad sam diplomirala,
02:33
I was applying for a job in the sales department
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prijavila sam se za posao u odjelu prodaje
02:36
of the first five-star hotel in Beijing,
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prvog hotela s pet zvjezdica u Pekingu,
02:38
Great Wall Sheraton -- it's still there.
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Great Wall Sheraton -- još uvijek postoji.
02:42
So after being interrogated
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Nakon što me neki
02:44
by this Japanese manager for a half an hour,
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japanski menadžer ispitivao pola sata,
02:46
he finally said,
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na kraju je rekao,
02:48
"So, Miss Yang,
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"Dakle, gđice Yang,
02:50
do you have any questions to ask me?"
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imate li vi kakvih pitanja za mene?"
02:53
I summoned my courage and poise and said,
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Skupila sam hrabrost i pribrala se i rekla:
02:56
"Yes, but could you let me know,
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"Da, možete li mi reći
02:58
what actually do you sell?"
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što vi zapravo prodajete?"
03:01
I didn't have a clue what a sales department was about
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Nisam imala pojma što se radi u odjelu prodaje
03:03
in a five-star hotel.
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u hotelu s pet zvjezdica.
03:05
That was the first day I set my foot
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To mi je bio prvi put da sam kročila nogom
03:07
in a five-star hotel.
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u hotel s pet zvjezdica.
03:09
Around the same time,
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Otprilike u to vrijeme
03:11
I was going through an audition --
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sudjelovala sam u audiciji --
03:14
the first ever open audition
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prvoj otvorenoj audiciji
03:16
by national television in China --
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koju je održala kineska nacionalna televizija --
03:19
with another thousand college girls.
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s tisuću drugih studentica.
03:22
The producer told us
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Producent nam je rekao
03:24
they were looking for some sweet, innocent
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kako traže neko slatko, nevino
03:26
and beautiful fresh face.
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i lijepo novo lice.
03:29
So when it was my turn, I stood up and said,
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Stoga, kad sam došla na red, ustala sam i rekla:
03:32
"Why [do] women's personalities on television
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"Zašto ženska lica na televiziji
03:35
always have to be beautiful, sweet, innocent
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uvijek moraju biti lijepa, slatka, nevina
03:38
and, you know, supportive?
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i, znate, puna razumijevanja?
03:41
Why can't they have their own ideas
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Zašto ne mogu imati svoje ideje
03:43
and their own voice?"
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i svoj glas?"
03:45
I thought I kind of offended them.
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Mislila sam da sam ih uvrijedila.
03:49
But actually, they were impressed by my words.
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Ali zapravo, bili su impresionirani mojim riječima.
03:53
And so I was in the second round of competition,
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I tako sam došla u drugi krug natjecanja,
03:55
and then the third and the fourth.
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pa zatim u treći i četvrti.
03:57
After seven rounds of competition,
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Nakon sedam krugova natjecanja,
03:59
I was the last one to survive it.
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samo sam ja ostala.
04:02
So I was on a national television prime-time show.
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Bila sam na nacionalnoj televiziji u emisiji u udarnom terminu.
04:05
And believe it or not,
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I vjerovali ili ne,
04:07
that was the first show on Chinese television
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to je bila prva emisija na kineskoj televiziji
04:09
that allowed its hosts
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koja je dozvolila svojim voditeljima
04:11
to speak out of their own minds
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da iznesu svoja mišljenja
04:13
without reading an approved script.
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bez čitanja odobrenog scenarija.
04:16
(Applause)
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(Pljesak)
04:20
And my weekly audience at that time
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A moja tjedna publika u to vrijeme
04:22
was between 200 to 300 million people.
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imala je između 200 i 300 milijuna ljudi.
04:26
Well after a few years,
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Nakon nekoliko godina,
04:28
I decided to go to the U.S. and Columbia University
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odlučila sam otići u SAD na Sveučilište Columbia
04:31
to pursue my postgraduate studies,
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kako bih upisala poslijediplomski studij,
04:33
and then started my own media company,
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a zatim sam pokrenula svoju vlastitu medijsku tvrtku,
04:35
which was unthought of
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što je bilo nezamislivo
04:38
during the years that I started my career.
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u vrijeme kad sam započela svoju karijeru.
04:40
So we do a lot of things.
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Dakle, mi radimo mnogo stvari.
04:42
I've interviewed more than a thousand people in the past.
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Do danas sam intervjuirala više od tisuću ljudi.
04:45
And sometimes I have young people approaching me
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I ponekad mi prilaze mladi ljudi
04:48
say, "Lan, you changed my life,"
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i kažu: "Lan, promijenila si mi život",
04:50
and I feel proud of that.
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i ponosna sam na to.
04:52
But then we are also so fortunate
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Ali opet, mi isto tako imamo i sreću
04:54
to witness the transformation of the whole country.
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što smo svjedoci preobrazbe naše cijele zemlje.
04:57
I was in Beijing's bidding for the Olympic Games.
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Bila sam u Pekingu na nadmetanju za Olimpijske igre.
05:01
I was representing the Shanghai Expo.
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Predstavljala sam Expo u Šangaju.
05:03
I saw China embracing the world
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Vidjela sam kako Kina prihvaća svijet
05:05
and vice versa.
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i obrnuto.
05:07
But then sometimes I'm thinking,
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Ali ponekad razmišljam,
05:10
what are today's young generation up to?
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što današnja mlada generacija radi?
05:14
How are they different,
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Po čemu su oni različiti,
05:16
and what are the differences they are going to make
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i koje će promjene učiniti
05:18
to shape the future of China,
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kako bi oblikovali budućnost Kine,
05:20
or at large, the world?
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ili još više, svijeta?
05:23
So today I want to talk about young people
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Stoga danas želim govoriti o mladim ljudima
05:25
through the platform of social media.
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kroz platformu društvenih medija.
05:28
First of all, who are they? [What] do they look like?
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Kao prvo, tko su oni? Kako izgledaju?
05:31
Well this is a girl called Guo Meimei --
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Ovo je djevojka po imenu Guo Meimei --
05:33
20 years old, beautiful.
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ima 20 godina, prekrasna je.
05:35
She showed off her expensive bags,
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Razmetala se svojim skupim torbicama,
05:38
clothes and car
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odjećom i automobilom
05:40
on her microblog,
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na svom mikroblogu,
05:42
which is the Chinese version of Twitter.
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što je kineska verzija Twittera.
05:44
And she claimed to be the general manager of Red Cross
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Tvrdila je da je generalna direktorica Crvenog križa
05:48
at the Chamber of Commerce.
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u Trgovačkoj komori.
05:51
She didn't realize
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Nije znala
05:53
that she stepped on a sensitive nerve
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da je dirnula u živac
05:55
and aroused national questioning,
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i uzrokovala propitkivanje u cijeloj zemlji,
05:57
almost a turmoil,
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gotovo nemir,
05:59
against the credibility of Red Cross.
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protiv vjerodostojnosti Crvenog križa.
06:02
The controversy was so heated
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Kontroverza se toliko zakuhala
06:05
that the Red Cross had to open a press conference
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da je Crveni križ morao održati konferenciju za novinare
06:07
to clarify it,
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kako bi sve pojasnio,
06:09
and the investigation is going on.
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a istraga još uvijek traje.
06:11
So far, as of today,
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Do sada, do danas,
06:14
we know that she herself made up that title --
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znamo kako je ona sama izmislila tu titulu --
06:17
probably because she feels proud to be associated with charity.
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vjerojatno jer se osjeća ponosnom što je povezana s dobrotvornom udrugom.
06:20
All those expensive items
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Sve te skupe stvari
06:22
were given to her as gifts
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darovao joj je
06:24
by her boyfriend,
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njezin dečko,
06:26
who used to be a board member
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koji je bio član odbora
06:28
in a subdivision of Red Cross at Chamber of Commerce.
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u odjelu Crvenog križa u Trgovačkoj komori.
06:31
It's very complicated to explain.
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Vrlo je komplicirano za objasniti.
06:34
But anyway, the public still doesn't buy it.
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U svakom slučaju, javnost još uvijek ne vjeruje.
06:37
It is still boiling.
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Još uvijek se to kuha.
06:39
It shows us a general mistrust
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To nam pokazuje opće nepovjerenje
06:42
of government or government-backed institutions,
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u vladine ili institucije koje vlada podupire,
06:45
which lacked transparency in the past.
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a koje prije nisu bile transparentne.
06:48
And also it showed us
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To nam je isto tako pokazalo
06:50
the power and the impact of social media
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moć i utjecaj društvenih medija
06:53
as microblog.
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poput mikrobloga.
06:55
Microblog boomed in the year of 2010,
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Mikroblog je naglo postao popularan 2010. godine,
06:58
with visitors doubled
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kada se broj posjetitelja udvostručio,
07:00
and time spent on it tripled.
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a vrijeme provedeno na njemu utrostručilo.
07:03
Sina.com, a major news portal,
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Sina.com, veliki portal za vijesti,
07:05
alone has more than 140 million microbloggers.
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sam ima preko 140 milijuna mikroblogera.
07:09
On Tencent, 200 million.
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Na Tencentu, 200 milijuna.
07:11
The most popular blogger --
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Najpopularnija blogerica --
07:13
it's not me --
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nisam ja --
07:15
it's a movie star,
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filmska je zvijezda,
07:17
and she has more than 9.5 million followers, or fans.
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i ima preko 9,5 milijuna sljedbenika, ili obožavatelja.
07:21
About 80 percent of those microbloggers are young people,
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Oko 80 posto tih mikroblogera mladi su ljudi,
07:24
under 30 years old.
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mlađi od 30 godina.
07:27
And because, as you know,
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Budući da su, kao što znate,
07:29
the traditional media is still heavily controlled by the government,
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tradicionalni mediji još uvijek pod strogom kontrolom vlade,
07:32
social media offers an opening
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društveni mediji pružaju mogućnost
07:34
to let the steam out a little bit.
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da se ljudi malo ispušu.
07:36
But because you don't have many other openings,
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Ali budući da nemate mnogo drugih mogućnosti,
07:39
the heat coming out of this opening
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ponekad je snaga tog ispuhivanja
07:42
is sometimes very strong, active
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vrlo velika, aktivna
07:45
and even violent.
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i čak nasilna.
07:47
So through microblogging,
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Dakle, kroz mikroblogove
07:49
we are able to understand Chinese youth even better.
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možemo još bolje shvatiti kinesku mladež.
07:52
So how are they different?
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Dakle, po čemu su oni drugačiji?
07:54
First of all, most of them were born
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Kao prvo, većina njih rođena je
07:56
in the 80s and 90s,
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u 80-ima i 90-ima,
07:58
under the one-child policy.
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za vrijeme Politike jednog djeteta.
08:01
And because of selected abortion
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A zbog selektivnog pobačaja
08:03
by families who favored boys to girls,
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u obiteljima koje su preferirale dječake, a ne djevojčice,
08:05
now we have ended up
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sad na kraju imamo
08:07
with 30 million more young men than women.
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30 milijuna mladića više nego djevojaka.
08:10
That could pose
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To može predstavljati
08:12
a potential danger to the society,
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potencijalnu opasnost za društvo,
08:14
but who knows;
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ali tko zna;
08:16
we're in a globalized world,
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nalazimo se u globaliziranom svijetu,
08:18
so they can look for girlfriends from other countries.
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stoga mogu tražiti djevojke iz drugih zemalja.
08:22
Most of them have fairly good education.
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Većina njih ima relativno dobro obrazovanje.
08:25
The illiteracy rate in China among this generation
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Nepismenost u Kini u toj generaciji
08:28
is under one percent.
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manja je od jedan posto.
08:31
In cities, 80 percent of kids go to college.
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U gradovima 80 posto djece odlazi na fakultet.
08:34
But they are facing an aging China
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No, oni su suočeni sa starom Kinom
08:38
with a population above 65 years old
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s populacijom starijom od 65 godina
08:41
coming up with seven-point-some percent this year,
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koje ove godine ima nešto iznad sedam posto,
08:44
and about to be 15 percent
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i koje će biti oko 15 posto
08:46
by the year of 2030.
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do 2030. godine.
08:48
And you know we have the tradition
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A znate da imamo tradiciju
08:50
that younger generations support the elders financially,
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da mlađe generacije financijski podupiru starije,
08:52
and taking care of them when they're sick.
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i brinu o njima kad su bolesni.
08:54
So it means young couples
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Dakle, to znači kako će mladi parovi
08:56
will have to support four parents
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morati uzdržavati četiri roditelja
08:59
who have a life expectancy of 73 years old.
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koji imaju očekivanu životnu dob od 73 godine.
09:03
So making a living is not that easy
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Dakle, zarađivanje za život nije tako lako
09:05
for young people.
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mladim ljudima.
09:07
College graduates are not in short supply.
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Fakultetski obrazovanog kadra ne nedostaje.
09:10
In urban areas,
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U urbanim područjima
09:12
college graduates find the starting salary
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visokoobrazovani imaju početnu plaću
09:14
is about 400 U.S. dollars a month,
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od oko 400 američkih dolara mjesečno,
09:16
while the average rent
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dok je prosječna stanarina
09:18
is above $500.
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preko 500 dolara.
09:20
So what do they do? They have to share space --
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I što oni rade? Moraju dijeliti prostor --
09:23
squeezed in very limited space
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stisnuti u vrlo ograničenom prostoru
09:25
to save money --
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kako bi uštedjeli novac --
09:27
and they call themselves "tribe of ants."
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i nazivaju se "plemenom mrava".
09:30
And for those who are ready to get married
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A oni koji su spremni vjenčati se
09:32
and buy their apartment,
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i kupiti svoj stan,
09:34
they figured out they have to work
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shvatili su da moraju raditi
09:36
for 30 to 40 years
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30 do 40 godina
09:38
to afford their first apartment.
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kako bi si mogli priuštiti svoj prvi stan.
09:40
That ratio in America
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Za isto to u Americi
09:42
would only cost a couple five years to earn,
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paru bi trebalo samo pet godina rada,
09:44
but in China it's 30 to 40 years
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ali u Kini je potrebno 30 do 40 godina
09:47
with the skyrocketing real estate price.
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s cijenama nekretnina koje divljaju.
09:51
Among the 200 million migrant workers,
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Među 200 milijuna migracijskih radnika,
09:54
60 percent of them are young people.
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60 posto njih mladi su ljudi.
09:57
They find themselves sort of sandwiched
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Oni su nekako u sendviču
09:59
between the urban areas and the rural areas.
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između urbanih i ruralnih područja.
10:02
Most of them don't want to go back to the countryside,
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Većina njih ne želi se vratiti na selo,
10:05
but they don't have the sense of belonging.
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ali nemaju osjećaj pripadnosti.
10:07
They work for longer hours
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Rade duže
10:09
with less income, less social welfare.
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za manje prihoda, manje socijalnih prava.
10:12
And they're more vulnerable
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I oni imaju veće šanse
10:14
to job losses,
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da izgube posao,
10:16
subject to inflation,
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pogađa ih inflacija,
10:18
tightening loans from banks,
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lihvarski bankovni krediti,
10:20
appreciation of the renminbi,
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aprecijacija kineske valute renminbija,
10:22
or decline of demand
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ili smanjenje potražnje
10:24
from Europe or America
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iz Europe ili Amerike
10:26
for the products they produce.
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za proizvodima koje proizvode.
10:28
Last year, though,
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Prošle godine,
10:30
an appalling incident
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zbila se strašna nesreća
10:32
in a southern OEM manufacturing compound in China:
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u južnom proizvodnom području OEM-a u Kini:
10:35
13 young workers
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13 mladih radnika
10:37
in their late teens and early 20s
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u svojim kasnim tinejdžerskim godinama i ranim 20-ima
10:39
committed suicide,
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počinili su samoubojstvo,
10:41
just one by one like causing a contagious disease.
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jedan po jedan, kao da su dobili zaraznu bolest.
10:45
But they died because of all different personal reasons.
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Ali oni su umrli iz različitih osobnih razloga.
10:49
But this whole incident
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Cijeli taj incident
10:51
aroused a huge outcry from society
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prouzrokovao je negodovanje društva
10:53
about the isolation,
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zbog izolacije,
10:55
both physical and mental,
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kako fizičke tako i mentalne,
10:57
of these migrant workers.
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u kojoj su bili ti migracijski radnici.
10:59
For those who do return back to the countryside,
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One koji se vrate na selo
11:01
they find themselves very welcome locally,
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lokalno dočeka velika dobrodošlica,
11:04
because with the knowledge, skills and networks
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jer pomoću znanja, vještina i mreža
11:06
they have learned in the cities,
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koje su stekli u gradovima,
11:08
with the assistance of the Internet,
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uz pomoć Interneta,
11:10
they're able to create more jobs,
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mogu stvoriti više radnih mjesta,
11:13
upgrade local agriculture and create new business
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unaprijediti lokalnu poljoprivredu i stvoriti nove poslovne prilike
11:15
in the less developed market.
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na manje razvijenom tržištu.
11:17
So for the past few years, the coastal areas,
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Posljednjih nekoliko godina obalna se područja
11:20
they found themselves in a shortage of labor.
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bore s manjkom radne snage.
11:23
These diagrams show
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Ovi dijagrami pokazuju
11:25
a more general social background.
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općenitiju društvenu pozadinu.
11:27
The first one is the Engels coefficient,
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Prvi je Engelsov koeficijent,
11:30
which explains that the cost of daily necessities
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koji objašnjava kako je trošak dnevnih potreba
11:33
has dropped its percentage
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padao u postotku
11:35
all through the past decade,
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u cijelom prošlom desetljeću,
11:37
in terms of family income,
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po pitanju obiteljskog prihoda,
11:39
to about 37-some percent.
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na nekih 37 i nešto posto.
11:42
But then in the last two years,
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No, u posljednje dvije godine
11:44
it goes up again to 39 percent,
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opet dolazi na 39 posto,
11:46
indicating a rising living cost.
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što ukazuje na povećanje troškova života.
11:49
The Gini coefficient
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Gini koeficijent
11:51
has already passed the dangerous line of 0.4.
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već je prešao opasnu granicu od 0,4.
11:54
Now it's 0.5 --
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Sada je 0,5 --
11:56
even worse than that in America --
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čak i gore nego u Americi --
11:59
showing us the income inequality.
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što nam pokazuje dohodovnu nejednakost.
12:02
And so you see this whole society
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I stoga vidite cijelo to društvo
12:04
getting frustrated
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kako je isfrustrirano
12:06
about losing some of its mobility.
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gubitkom dijela svoje mobilnosti.
12:09
And also, the bitterness and even resentment
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Osim toga, ogorčenost i čak ozlojeđenost
12:12
towards the rich and the powerful
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prema bogatima i moćnima
12:14
is quite widespread.
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poprilično su raširene.
12:16
So any accusations of corruption
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Stoga bi bilo kakve optužbe o korupciji
12:18
or backdoor dealings between authorities or business
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ili tajnim podjelama između vlasti i poslovnog sektora
12:22
would arouse a social outcry
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uzrokovale društveno negodovanje
12:24
or even unrest.
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ili čak nemir.
12:26
So through some of the hottest topics on microblogging,
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Dakle, kroz neke od najvrućih tema na mikroblogovima,
12:30
we can see what young people care most about.
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možemo vidjeti do čega je mladim ljudima najviše stalo.
12:33
Social justice and government accountability
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Društvena pravda i odgovornost vlade
12:35
runs the first in what they demand.
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prve su na ljestvici njihovih zahtjeva.
12:38
For the past decade or so,
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Posljednje desetljeće, otprilike,
12:40
a massive urbanization and development
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masnovna urbanizacija i razvoj
12:44
have let us witness a lot of reports
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omogućili su nam da svjedočimo
12:47
on the forced demolition
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prisilnom rušenju
12:49
of private property.
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privatne imovine.
12:51
And it has aroused huge anger and frustration
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To je potaknulo mnogo bijesa i frustracija
12:54
among our young generation.
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u našoj mladoj generaciji.
12:56
Sometimes people get killed,
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Ponekad ljudi budu ubijeni,
12:58
and sometimes people set themselves on fire to protest.
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ponekad se zapale u znak protesta.
13:02
So when these incidents are reported
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Dakle, kad se o tim incidentima
13:04
more and more frequently on the Internet,
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sve učestalije izvještava na Internetu,
13:06
people cry for the government to take actions to stop this.
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ljudi traže da vlada nešto aktivno poduzme kako bi to zaustavila.
13:09
So the good news is that earlier this year,
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Dobra je vijest kako je ranije ove godine
13:12
the state council passed a new regulation
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državno vijeće donijelo novu uredbu
13:15
on house requisition and demolition
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o reakviziciji i rušenju kuća
13:18
and passed the right
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i odobrila je pravo
13:20
to order forced demolition from local governments
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da ovlasti za prisilno rušenje prijeđu s lokalnih vlasti
13:22
to the court.
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na sud.
13:25
Similarly, many other issues concerning public safety
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Na sličan način, mnoga druga pitanja koja se tiču javne sigurnosti
13:28
is a hot topic on the Internet.
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vruća su tema na Internetu.
13:31
We heard about polluted air,
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Čuli smo o zagađenom zraku,
13:33
polluted water, poisoned food.
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zagađenoj vodi, otrovanoj hrani.
13:36
And guess what, we have faked beef.
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I pogodite što, krivotvorili smo govedinu.
13:39
They have sorts of ingredients
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Postoje te neke vrste sastojaka
13:41
that you brush on a piece of chicken or fish,
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kojima premažete komad piletine ili ribe,
13:44
and it turns it to look like beef.
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i koji tada izgleda kao govedina.
13:47
And then lately,
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U zadnje vrijeme,
13:49
people are very concerned about cooking oil,
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ljudi su vrlo zabrinuti zbog ulja za kuhanje,
13:51
because thousands of people have been found
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jer tisuće ljudi otkriveno je kako
13:54
[refining] cooking oil
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rafinira ulje za kuhanje
13:56
from restaurant slop.
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od restoranskih otpadaka.
13:58
So all these things
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Dakle, sve su te stvari
14:00
have aroused a huge outcry from the Internet.
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izazvale golemo negodovanje na internetu.
14:04
And fortunately,
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Na sreću,
14:06
we have seen the government
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vidjeli smo kako vlada
14:08
responding more timely and also more frequently
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na vrijeme i sve češće odgovara
14:11
to the public concerns.
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na brige javnosti.
14:13
While young people seem to be very sure
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Dok se mladi ljudi čine vrlo sigurnima
14:15
about their participation
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u svoje sudjelovanje
14:17
in public policy-making,
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u oblikovanju javne politike,
14:19
but sometimes they're a little bit lost
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ponekad su ipak pomalo izgubljeni
14:21
in terms of what they want for their personal life.
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po pitanju onoga što žele u svojem privatnom životu.
14:24
China is soon to pass the U.S.
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Kina će uskoro prestići SAD
14:26
as the number one market
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kao glavno tržište
14:28
for luxury brands --
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za luksuzne marke --
14:30
that's not including the Chinese expenditures
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to ne uključuje kinesku potrošnju
14:32
in Europe and elsewhere.
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u Europi i drugdje.
14:34
But you know what, half of those consumers
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Ali znate što, polovica tih potrošača
14:37
are earning a salary below 2,000 U.S. dollars.
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zarađuje plaću ispod 2.000 američkih dolara.
14:40
They're not rich at all.
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Oni uopće nisu bogati.
14:42
They're taking those bags and clothes
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Uzimaju te torbice i odjeću
14:45
as a sense of identity and social status.
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kako bi imali osjećaj identiteta i društvenog statusa.
14:48
And this is a girl explicitly saying
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A ova djevojka izravno kaže
14:50
on a TV dating show
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u TV emisiji o izlascima
14:52
that she would rather cry in a BMW
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kako bi radije plakala u BMW-u
14:54
than smile on a bicycle.
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nego se smijala na biciklu.
14:57
But of course, we do have young people
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Ali naravno, još uvijek imamo mlade ljude
14:59
who would still prefer to smile,
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koji će se radije smijati,
15:01
whether in a BMW or [on] a bicycle.
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bilo to u BMW-u ili na biciklu.
15:03
So in the next picture, you see a very popular phenomenon
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Na idućoj slici vidite vrlo popularan fenomen -
15:07
called "naked" wedding, or "naked" marriage.
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"golo" vjenčanje ili "goli" brak.
15:10
It does not mean they will wear nothing in the wedding,
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To ne znači kako na vjenčanje neće ništa odjenuti,
15:13
but it shows that these young couples are ready to get married
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već pokazuje kako su se ti mladi parovi spremni vjenčati
15:16
without a house, without a car, without a diamond ring
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bez kuće, bez automobila, bez dijamantnog prstena
15:19
and without a wedding banquet,
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i bez svadbene svečanosti,
15:21
to show their commitment to true love.
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kako bi pokazali svoju odanost istinskoj ljubavi.
15:24
And also, people are doing good through social media.
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Isto tako, ljudi čine dobra djela kroz društvene medije.
15:27
And the first picture showed us
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Prva nam je slika pokazala
15:29
that a truck caging 500 homeless and kidnapped dogs
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kako je kamion sa zatočenih 500 pasa lutalica i otetih pasa
15:33
for food processing
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za preradu hrane
15:35
was spotted and stopped on the highway
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opažen i zaustavljen na autocesti,
15:38
with the whole country watching
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a cijela je zemlja to pratila
15:40
through microblogging.
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preko mikroblogova.
15:42
People were donating money, dog food
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Ljudi su donirali novac, pseću hranu
15:44
and offering volunteer work to stop that truck.
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i nudili volonterski rad kako bi zaustavili taj kamion.
15:47
And after hours of negotiation,
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Nakon sati pregovora,
15:49
500 dogs were rescued.
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500 pasa bilo je spašeno.
15:52
And here also people are helping to find missing children.
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A ovdje ljudi pomažu i pri traženju nestale djece.
15:56
A father posted his son's picture onto the Internet.
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Otac je stavio sliku svog sina na Internet.
15:59
After thousands of resends in relay,
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Nakon tisuća [nejasno],
16:02
the child was found,
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dijete je pronađeno,
16:04
and we witnessed the reunion of the family
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i svjedočili smo ponovnom okupljanju obitelji
16:07
through microblogging.
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preko mikroblogova.
16:09
So happiness is the most popular word
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Dakle, sreća je najpopularnija riječ
16:12
we have heard through the past two years.
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koju smo čuli u posljednje dvije godine.
16:15
Happiness is not only related
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Sreća nije povezana samo
16:18
to personal experiences and personal values,
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s osobnim iskustvom i osobnim vrijednostima,
16:20
but also, it's about the environment.
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već se radi i o okolini.
16:22
People are thinking about the following questions:
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Ljudi razmišljaju o sljedećim pitanjima:
16:25
Are we going to sacrifice our environment further
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Hoćemo li i dalje žrtvovati svoj okoliš
16:28
to produce higher GDP?
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kako bismo imali viši BDP?
16:31
How are we going to perform our social and political reform
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Kako ćemo provesti svoju društvenu i političku reformu
16:34
to keep pace with economic growth,
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kako bismo zadržali korak s ekonomskim rastom,
16:37
to keep sustainability and stability?
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kako bismo zadržali održivost i stabilnost?
16:40
And also, how capable is the system
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Isto tako, koliko je sustav sposoban
16:43
of self-correctness
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ispravljati sam sebe
16:45
to keep more people content
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kako bi zadovoljio više ljudi
16:48
with all sorts of friction going on at the same time?
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dok u isto vrijeme postoje i razna neslaganja?
16:51
I guess these are the questions people are going to answer.
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Pretpostavljam da su to pitanja na koja će ljudi odgovoriti.
16:54
And our younger generation
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A naša mlađa generacija
16:56
are going to transform this country
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preobrazit će ovu zemlju
16:58
while at the same time being transformed themselves.
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dok se u isto vrijeme i sami preobražavaju.
17:02
Thank you very much.
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Puno vam hvala.
17:04
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