Gary Wolf: The quantified self

Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Tilen Pigac - EFZG

I got up this morning at 6:10 a.m.

Jutros sam se ustao u 06:10

after going to sleep at 12:45 a.m.

nakon što sam zaspao u 00:45.

I was awakened once during the night.

Probudio sam se jednom tijekom noći.

My heart rate was 61 beats per minute --

Imao sam 61 otkucaj srca po minuti.

my blood pressure, 127 over 74.

Moja tlak je bio 127/74.

I had zero minutes of exercise yesterday,

Jučer sam vježbao 0 minuta,

so my maximum heart rate during exercise wasn't calculated.

tako da mi maksimalni broj otkucaja srca nije niti izračunat.

I had about 600 milligrams of caffeine,

Unio sam oko 600 miligrama kofeina,

zero of alcohol.

nula alkohola.

And my score on the Narcissism Personality Index,

I moj rezultat na Indeksu narcisoidne osobnosti

or the NPI-16,

ili NPI-16

is a reassuring 0.31.

je sigurnih 0.31.

We know that numbers are useful for us

Znamo kako su brojke korisne za nas

when we advertise, manage, govern, search.

kada oglašavamo, vodimo, upravljamo, tražimo.

I'm going to talk about how they're useful when we reflect,

Ja ću vam govoriti o tome kako je korisno kada razmišljamo,

learn, remember

učimo, pamtimo,

and want to improve.

i želimo se poboljšati.

A few years ago, Kevin Kelly, my partner, and I

Prije nekoliko godina, Kevin Kelly, moj partner i ja

noticed that people were subjecting themselves

smo primjetili kako ljudi procjenjuju sami sebe

to regimes of quantitative measurement and self-tracking

kroz režime kvantifikacije sebe i samo-praćenja

that went far beyond the ordinary, familiar habits

koji idu izvan granica uobičajenoga, standardnih navika

such as stepping on a scale every day.

poput stajanja na vagu svaki dan.

People were tracking their food via Twitter,

Ljudi prate svoju hranu preko Twittera,

their kids' diapers on their iPhone.

pelene svoje djece preko iPhonea.

They were making detailed journals

Radili su detaljne dnevnike

of their spending, their mood,

svoje potrošnje, svojeg raspoloženja,

their symptoms, their treatments.

svojih simptoma, svojih tretmana.

Now, we know some of the technological facts

Znamo neke tehnološke činjenice

that are driving this change in our lifestyle --

koje uvode te promjene u naš životni stil --

the uptake and diffusion of mobile devices,

nastanak i difuzija mobilnih uređaja,

the exponential improvement in data storage

eksponencijalna poboljšanja u pohranjivanju podataka

and data processing,

i procesuiranju podataka

and the remarkable improvement in human biometric sensors.

te nevjerojatna poboljšanja u biometričnim senzorima za ljude.

This little black dot there

Mala crna točka ovdje

is a 3D accelerometer.

je 3D akcelerometar.

It tracks your movement through space.

On prati vaše pokrete kroz prostor.

It is, as you can see, very small and also very cheap.

On je, kao što možete vidjeti, jako malen i također jako jeftin.

They're now down to well under a dollar a piece,

Sada se prodaju bitno ispod dolara po komadu,

and they're going into all kinds of devices.

i idu u sve vrste uređaja.

But what's interesting

Ali ono što je interesantno

is the incredible detailed information that you can get

je nevjerojatno detaljna informacija koju možete dobiti

from just one sensor like this.

od samo jednog senzora poput ovoga.

This kind of sensor

Ta vrsta senzora

is in the hit biometric device --

je u biometričnom uređaju koji je hit --

among early adopters at the moment -- the Fitbit.

među prvim usvojiteljima pokreta -- zove se Fitbit.

This tracks your activity and also your sleep.

On prati vašu aktivnost, ali i vaš san.

It has just that sensor in it.

Ima samo jedan senzor u sebi.

You're probably familiar with the Nike+ system.

Vjerojatno ste upoznati s Nike+ sustavom.

I just put it up because that little blue dot is the sensor.

Stavio sam ovo zbog ove malene plave točke koja je senzor.

It's really just a pressure sensor

To je u stvari senzor pritiska

like the kind that's in a doorbell.

poput onoga koji se nalazi u zvonu na vratima.

And Nike knows how to get

I Nike zna kako dobiti

your pace and distance from just that sensor.

vaše kretanje i udaljenost temeljem samo tog senzora.

This is the strap

Ovo je pojas

that people use to transmit heart-rate data

koji ljudi koriste kako bi poslali podatke o otkucajima srca

to their Nike+ system.

svom Nike+ sustavu.

This is a beautiful, new device

To je prekrasan, novi uređaj

that gives you detailed sleep tracking data,

koji vam daje detaljne podatke o snu,

not just whether you're asleep or awake, but also your phase of sleep --

ne samo jeste li spavali ili ste bili budni, već i faze sna --

deep sleep, light sleep, REM sleep.

duboki san, lagani san, REM san.

The sensor is just a little strip of metal in that headband there.

Senzor je samo malena traka metala.

The rest of it is the bedside console;

Ostatak predstavlja konzola koja stoji pokraj kreveta.

just for reference, this is a sleep tracking system from just a few years ago --

Za referencu, ovo je sustav za praćenje sna star samo nekoliko godina --

I mean, really until now.

mislim, relativno je nov.

And this is the sleep tracking system of today.

A ovo je kako sustav za praćenje sna izgleda danas.

This just was presented

Ovo je upravo predstavljeno

at a health care conference in D.C.

na zdravstvenoj konferenciji u Washingtonu.

Most of what you see there is an asthma inhaler,

Većina onoga što vidite predstavlja inhalator za astmu,

but the top is a very small GPS transceiver,

ali na vrhu se nalazi mali GPS primopredajnik,

which gives you the date and location

koji daje datum i lokaciju

of an asthma incident,

asmatičnih incidenata,

giving you a new awareness

dajući vam nove spoznaje

of your vulnerability

ranjivosti

in relation to time and environmental factors.

u odnosu na vrijeme i činitelje iz okoliša.

Now, we know that new tools

Sada znamo kako ti novi alati

are changing our sense of self in the world --

mjenjaju naš osjećaj sebe u svijetu --

these tiny sensors that gather data in nature,

ti mali senzori koji skupljaju podatke u prirodi,

the ubiquitous computing

sve prisutno izračunavanje

that allows that data to be understood and used,

koje nam omogućava da podatke razumijemo i koristimo,

and of course the social networks

i naravno društvene mreže

that allow people to collaborate and contribute.

koje omogućavaju ljudima da surađuju i doprinose.

But we think of these tools as pointing outward,

Ali o tim alatima razmišljamo pokazujući prema vani,

as windows

kao da su prozori,

and I'd just like to invite you to think of them

a ja bih vas pozvao da o njima razmišljate

as also turning inward

kako se okreću prema unutra

and becoming mirrors.

i postaju zrcala.

So that when we think about using them

Dakle, kada razmišljamo o njihovu korištenju

to get some systematic improvement,

kako bi dobili neko sustavno poboljšanje,

we also think about how they can be useful for self-improvement,

također razmišljajmo o tome kako mogu biti korisni za samo-poboljšanje,

for self-discovery, self-awareness, self-knowledge.

samo-otkriće, samo-svjesnost, samo-spoznaju.

Here's a biometric device:

Evo biometričnog uređaja:

a pair of Apple Earbuds.

za par Apple-ovih slušalica.

Last year, Apple filed some patents

Prošle godine, Apple je patentirao neke stvari

to get blood oxygenation,

kako bi dobio oksidaciju krvi,

heart rate and body temperature via the Earbuds.

otkucaje srca i temperaturu tijela preko slušalica.

What is this for?

Što će im to?

What should it be for?

Za što bi im to trebalo?

Some people will say it's for biometric security.

Neki ljudi će reći kako je to za biometričnu sigurnost.

Some people will say it's for public health research.

Neki će ljudi reći kako je to za ispitivanja javnog zdravlja.

Some people will say it's for avant-garde marketing research.

Neki ljudi će reći kako je to za avangardna marketinška istraživanja.

I'd like to tell you

Ja bih vam volio reći

that it's also for self-knowledge.

kako je to i za samo-spoznaju.

And the self isn't the only thing; it's not even most things.

A osoba nije jedina stvar; to nije ni većina stvari.

The self is just our operation center,

Osoba je samo operativni centar,

our consciousness,

naša svijest,

our moral compass.

naš moralni kompas.

So, if we want to act

Ako želimo djelovati

more effectively in the world,

djelotvornije na svijet

we have to get to know ourselves better.

trebamo spoznati sami sebe malo bolje.

Thank you.

Hvala vam.