Barry Schwartz: Using our practical wisdom

91,781 views ・ 2011-01-03

TED


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Prevoditelj: Mislav Ante Omazić - EFZG Recezent: Tilen Pigac - EFZG
00:15
The first thing I want to do is say thank you to all of you.
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Prva stvar koju želim napraviti jest zahvaliti se svima vama.
00:18
The second thing I want to do is introduce my co-author
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Druga stvar koju želim napraviti jest predstaviti vam mog ko-autora
00:21
and dear friend and co-teacher.
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i dragog prijatelja i ko-učitelja.
00:23
Ken and I have been working together
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Ken i ja radimo zajedno
00:25
for almost 40 years.
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gotovo 40 godina.
00:27
That's Ken Sharpe over there.
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Ono tamo je Ken Sharpe.
00:29
(Applause)
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(Pljesak)
00:31
So there is among many people --
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Među mnogim ljudima --
00:34
certainly me and most of the people I talk to --
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svakako sa mnom i ljudima s kojima razgovaram --
00:36
a kind of collective dissatisfaction
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postoji neka vrsta kolektivnog nezadovoljstva
00:39
with the way things are working,
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načinom na koji stvari funkcioniraju,
00:41
with the way our institutions run.
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s načinom na koji naše institucije rade.
00:44
Our kids' teachers seem to be failing them.
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Čini se kako učitelji znaju iznevjeriti našu djecu.
00:48
Our doctors don't know who the hell we are,
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Naši doktori nemaju pojma tko smo,
00:51
and they don't have enough time for us.
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i nemaju dovoljno vremena za nas.
00:53
We certainly can't trust the bankers,
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Svakako ne možemo vjerovati našim bankarima,
00:55
and we certainly can't trust the brokers.
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i sigurno ne možemo vjerovati brokerima.
00:58
They almost brought the entire financial system down.
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Oni su gotovo slomili cijeli financijski sustav.
01:01
And even as we do our own work,
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I čak kada radimo naš posao,
01:04
all too often,
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prečesto,
01:06
we find ourselves having to choose
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se nalazimo u situacijama gdje moramo birati
01:09
between doing what we think is the right thing
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između onoga što mislimo da je pravilno
01:12
and doing the expected thing,
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i onoga što se očekuje,
01:14
or the required thing,
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ili traži,
01:16
or the profitable thing.
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ili onoga što je profitabilno.
01:18
So everywhere we look,
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Gdje god pogledamo,
01:20
pretty much across the board,
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skoro u svim sferama,
01:22
we worry that the people we depend on
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brinemo se da ljudi o kojima ovisimo
01:25
don't really have our interests at heart.
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nemaju stvarni interes za nas.
01:29
Or if they do have our interests at heart,
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Ili ako imaju interes,
01:32
we worry that they don't know us well enough
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brinemo se da nas ne poznaju dovoljno
01:34
to figure out what they need to do
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kako bi spoznali što trebaju napraviti
01:36
in order to allow us
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da bi nam dozvolili
01:38
to secure those interests.
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da osiguramo svoje interese.
01:40
They don't understand us.
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Oni nas ne razumiju.
01:42
They don't have the time to get to know us.
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Nemaju vremena upoznati nas.
01:44
There are two kinds of responses
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Postoje dvije vrste odgovora
01:46
that we make
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koje imamo
01:48
to this sort of general dissatisfaction.
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na ovu vrstu općeg nezadovoljstva.
01:52
If things aren't going right,
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Ako stvari ne idu u dobrom smjeru
01:54
the first response is:
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prvi odgovor je:
01:56
let's make more rules,
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napravimo još pravila,
01:58
let's set up a set
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uspostavimo niz
02:00
of detailed procedures
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detaljnih procedura
02:02
to make sure that people will do the right thing.
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kako bismo bili sigurni da će ljudi napraviti pravu stvar.
02:05
Give teachers scripts
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Dajte učiteljima skripte
02:07
to follow in the classroom,
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koje će pratiti u učionicama,
02:09
so even if they don't know what they're doing
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tako kada i ne znaju što rade
02:11
and don't care about the welfare of our kids,
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i ne brinu o dobrobiti naše djece,
02:14
as long as they follow the scripts,
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dokle god prate skripte,
02:16
our kids will get educated.
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naša djeca će se obrazovati.
02:18
Give judges a list of mandatory sentences
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Dajte sucima listu obveznih kazni
02:21
to impose for crimes,
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koje će primjeniti na kriminal,
02:23
so that you don't need to rely
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kako se ne bi pouzdali
02:25
on judges using their judgment.
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u njihove procjene.
02:28
Instead, all they have to do
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Umjesto toga, sve što trebaju napraviti
02:30
is look up on the list
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jest pogledati na listu
02:32
what kind of sentence goes with what kind of crime.
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kakva vrsta kazne ide s kakvom vrstom kriminala.
02:35
Impose limits
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Uvedite ograničenja
02:37
on what credit card companies can charge in interest
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koliko kompanije kreditnih kartica mogu zaračunavati kamata
02:40
and on what they can charge in fees.
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i na što mogu zaračunavati svoje provizije.
02:42
More and more rules
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Sve više pravila
02:44
to protect us
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kako bi nas zaštitila
02:46
against an indifferent, uncaring
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od ravnodušnog, nezainteresiranog
02:48
set of institutions we have to deal with.
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niza institucija s kojima se moramo baviti.
02:51
Or -- or maybe and --
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Ili -- ili možda i --
02:53
in addition to rules,
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u dodatku na pravila,
02:55
let's see if we can come up
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idemo vidjeti možemo li osmisliti
02:57
with some really clever incentives
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s nekim stvarno pametnim poticajima
02:59
so that, even if the people we deal with
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tako da, čak i ako ljudi s kojima radimo
03:01
don't particularly want to serve our interests,
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koji ne žele posebno brinuti o našem interesu,
03:04
it is in their interest
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da bude u njihovom interesu
03:06
to serve our interest --
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da se brinu o našem interesu --
03:08
the magic incentives
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magični poticaj
03:10
that will get people to do the right thing
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koji će potaknuti ljude da čine pravu stvar
03:12
even out of pure selfishness.
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čak i iz čiste sebičnosti.
03:15
So we offer teachers bonuses
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Tako ponudimo učiteljima bonuse
03:17
if the kids they teach
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ako djeca koju uče
03:19
score passing grades on these big test scores
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dobe prolazne ocjene na tim velikim testovima
03:22
that are used to evaluate
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koji se koriste za procjenu
03:24
the quality of school systems.
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kvalitete školskog sustava.
03:27
Rules and incentives --
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Pravila i poticaji --
03:29
"sticks" and "carrots."
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štap i mrkva.
03:31
We passed a bunch of rules
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Usvojili smo niz pravila
03:33
to regulate the financial industry
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za reguliranje financijske industrije
03:35
in response to the recent collapse.
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kao odgovor na nedavni kolaps.
03:37
There's the Dodd-Frank Act,
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Postoji Dodd-Frank zakon,
03:39
there's the new Consumer Financial Protection Agency
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postoji nova Agencija za financijsku zaštitu potrošača
03:42
that is temporarily being headed through the backdoor
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koju privremeno pokušava progurati na zadnja vrata
03:45
by Elizabeth Warren.
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Elizabeth Warren.
03:47
Maybe these rules
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Možda će ta pravila
03:49
will actually improve
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stvarno poboljšati
03:52
the way these financial services companies behave.
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način na koji se ponašaju te kompanije za financijske usluge.
03:56
We'll see.
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Vidjeti ćemo.
03:58
In addition, we are struggling
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Pored toga, borimo se
04:00
to find some way to create incentives
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da pronađemo način za stvaranje poticaja
04:03
for people in the financial services industry
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tim ljudima iz financijske industrije
04:06
that will have them more interested
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koji će ih zainteresirati
04:08
in serving the long-term interests
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da služe dugoročnim interesima
04:10
even of their own companies,
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čak i njihovih kompanija,
04:12
rather than securing short-term profits.
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umjesto da osiguravaju kratkoročne profite.
04:16
So if we find just the right incentives,
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Dakle ako pronađemo prave poticaje,
04:18
they'll do the right thing -- as I said -- selfishly,
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oni će napraviti pravu stvar -- kao što sam rekao -- sebično,
04:21
and if we come up with the right rules and regulations,
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i ako osmislimo odgovarajuća pravila i propise,
04:24
they won't drive us all over a cliff.
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neće nas sve gurnuti preko ivice ponora.
04:27
And Ken [Sharpe] and I certainly know
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I Ken [Sharpe] i ja svakako znamo
04:30
that you need to reign in the bankers.
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da morate zauzdati bankare.
04:33
If there is a lesson to be learned from the financial collapse
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Ako postoji lekcija koja se mora naučiti iz financijskog kolapsa
04:36
it is that.
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onda je to ta.
04:38
But what we believe,
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Ali ono što mi vjerujemo,
04:40
and what we argue in the book,
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i ono što argumentiramo u knjizi,
04:42
is that there is no set of rules,
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jest da ne postoji niz pravila,
04:45
no matter how detailed,
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bez obzira koliko detaljna bila,
04:47
no matter how specific,
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bez obzira koliko specifična,
04:49
no matter how carefully monitored
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bez obzira koliko pažljivo budu praćena
04:51
and enforced,
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i nametnuta,
04:53
there is no set of rules
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ne postoji set pravila
04:55
that will get us what we need.
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koji će nam dati ono što trebamo.
04:57
Why? Because bankers are smart people.
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Zašto? Jer su bankari pametni ljudi.
05:01
And, like water,
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I, poput vode,
05:03
they will find cracks
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oni će pronaći pukotine
05:05
in any set of rules.
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u svakom nizu pravila.
05:08
You design a set of rules that will make sure
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Trebate dizajnirati niz pravila koja će osigurati
05:11
that the particular reason
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da se partikularni razlog
05:13
why the financial system "almost-collapse"
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zbog kojeg je financijski sustav skoro propao
05:15
can't happen again.
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ne može dogoditi opet.
05:17
It is naive beyond description
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Neopisivo je naivno
05:19
to think that having blocked
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misliti da ako ste blokirali
05:21
this source of financial collapse,
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taj uzrok financijskog kraha,
05:23
you have blocked all possible sources of financial collapse.
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da ste blokirali sve moguće izvore financijskog kraha.
05:26
So it's just a question of waiting for the next one
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Dakle to je jednostavno pitanje čekanja slijedećeg
05:29
and then marveling at how we could have been so stupid
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i onda ćemo se ponovno pitati kako smo mogli biti tako glupi
05:32
as not to protect ourselves against that.
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da se nismo zaštitili od toga.
05:35
What we desperately need,
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Ono što mi očajnički trebamo,
05:37
beyond, or along with, better rules
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više, ili uz, bolja pravila
05:40
and reasonably smart incentives,
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i pametnije poticaje,
05:42
is we need virtue.
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jest da nam je potrebna vrlina,
05:45
We need character.
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potreban nam je karakter,
05:47
We need people who want to do the right thing.
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potrebni su nam ljudi koji žele napraviti pravu stvar.
05:50
And in particular,
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A posebno,
05:52
the virtue that we need most of all
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vrlina koja nam treba više od svih
05:55
is the virtue that Aristotle called
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jest vrlina koju Aristotel naziva
05:57
"practical wisdom."
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praktična mudrost.
06:00
Practical wisdom
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Praktična mudrost
06:02
is the moral will
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jest moralno htjenje
06:04
to do the right thing
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da se napravi prava stvar
06:06
and the moral skill
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i moralna vještina
06:08
to figure out what the right thing is.
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kako bi se osmislilo što prava stvar jest.
06:11
So Aristotle was very interested in watching
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Aristotel je bio jako zainteresiran promatrati
06:14
how the craftsmen around him worked.
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kako zanatlije oko njega rade.
06:17
And he was impressed
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I bio je impresioniran
06:19
at how they would improvise
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načinom na koji improviziraju
06:21
novel solutions to novel problems --
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nova rješenja na nove probleme --
06:23
problems that they hadn't anticipated.
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probleme koje nisu anticipirali.
06:25
So one example is he sees these stonemasons
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Jedan je primjer gdje vidi te klesare
06:27
working on the Isle of Lesbos,
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koji rade na otoku Lesbos,
06:30
and they need to measure out
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i oni moraju izmjeriti
06:32
round columns.
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okrugle stupove.
06:34
Well if you think about it,
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Ako razmislite o tome,
06:36
it's really hard to measure out round columns using a ruler.
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stvarno je teško izmjeriti okrugle stupove koristeći ravnalo.
06:39
So what do they do?
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Dakle, što su oni napravili?
06:41
They fashion a novel solution to the problem.
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Osmislili su novo rješenje problema.
06:44
They created a ruler that bends,
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Kreirali su ravnalo koje se savija,
06:47
what we would call these days a tape measure --
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ono što bismo danas nazivali krojačkim metrom --
06:50
a flexible rule,
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fleksibilno pravilo,
06:52
a rule that bends.
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pravilo koje se savija.
06:54
And Aristotle said,
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I Aristotel je rekao,
06:56
"Hah, they appreciated that sometimes
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oni su procijenili da ponekad
06:59
to design rounded columns,
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kako bi kreirao okrugle stupove,
07:02
you need to bend the rule."
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moraš saviti pravila.
07:05
And Aristotle said
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I Aristotel je rekao
07:07
often in dealing with other people,
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kako često dok radimo s ljudima,
07:10
we need to bend the rules.
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moramo saviti pravila.
07:13
Dealing with other people
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Rad s drugim ljudima
07:15
demands a kind of flexibility
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zahtjeva neku vrstu fleksibilnosti
07:18
that no set of rules can encompass.
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koju niti jedan niz pravila ne može obuhvatiti.
07:21
Wise people know when and how
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Mudri ljudi znaju kada i kako
07:23
to bend the rules.
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saviti pravila.
07:25
Wise people know how to improvise.
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Mudri ljudi znaju kako improvizirati.
07:28
The way my co-author , Ken, and I talk about it,
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Način na koji moj ko-autor, Ken, i ja to vidimo,
07:31
they are kind of like jazz musicians.
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jest da su oni neka vrsta jazz muzičara;
07:33
The rules are like the notes on the page,
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pravila su poput nota na stranici,
07:35
and that gets you started,
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i ona vas pokrenu,
07:37
but then you dance around the notes on the page,
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ali onda plešete oko nota na stranici,
07:40
coming up with just the right combination
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dolazeći s pravom kombinacijom
07:42
for this particular moment
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za taj posebni trenutak
07:44
with this particular set of fellow players.
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s tim posebinm nizom kolega svirača.
07:47
So for Aristotle,
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Dakle, za Aristotela,
07:49
the kind
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ta vrsta
07:52
of rule-bending,
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savijanja pravila,
07:55
rule exception-finding and improvisation
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pronalaženja izuzetaka i improvizacije
07:58
that you see in skilled craftsmen
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koju vidite kod vještih zanatlija
08:00
is exactly what you need
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je točno što vam treba
08:02
to be a skilled moral craftsman.
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kako biste bili vješti moralni zanatlija.
08:05
And in interactions with people,
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I u interakciji s ljudima,
08:07
almost all the time,
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gotovo uvijek,
08:09
it is this kind of flexibility that is required.
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ta je vrsta fleksibilnosti nužna.
08:11
A wise person knows when to bend the rules.
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Mudra osoba zna kada treba saviti pravila.
08:14
A wise person knows when to improvise.
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Mudra osoba zna kada treba improvizirati.
08:16
And most important,
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I najvažnije,
08:18
a wise person does this improvising and rule-bending
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mudra osoba improvizira i savija pravila
08:21
in the service of the right aims.
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u službi pravih ciljeva.
08:25
If you are a rule-bender and an improviser
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Ako ste vi onaj koji savija pravila i improvizira
08:28
mostly to serve yourself,
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kako biste služili sebi,
08:30
what you get is ruthless manipulation of other people.
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ono što dobijete jest nemilosrdna manipulacija drugih ljudi.
08:33
So it matters that you do this wise practice
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Zato je važno da ovo mudro prakticirate
08:35
in the service of others
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kako biste služili drugima
08:37
and not in the service of yourself.
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a ne sebi.
08:39
And so the will to do the right thing
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I želja da napravite pravu stvar
08:42
is just as important as the moral skill
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je jednako važna kao i moralna vještina
08:44
of improvisation
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improvizacije
08:46
and exception-finding.
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i pronalaženja izuzetaka.
08:48
Together they comprise practical wisdom,
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Zajedno oni obuhvaćaju praktičnu mudrost,
08:51
which Aristotle thought
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za koju je Aristotel mislio
08:53
was the master virtue.
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da je majstorska vrlina.
08:55
So I'll give you an example
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Dati ću vam primjer
08:57
of wise practice in action.
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mudre prakse u akciji.
08:59
It's the case of Michael.
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To je slučaj Michaela.
09:02
Michael's a young guy.
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Michael je mladi dečko.
09:04
He had a pretty low-wage job.
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Imao je prilično slabo plaćeni posao.
09:06
He was supporting his wife and a child,
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Brinuo se o ženi i djetetu,
09:09
and the child was going to parochial school.
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i djete mu je išlo u župnu školu.
09:11
Then he lost his job.
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Onda je izgubio posao.
09:14
He panicked
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Počeo je paničariti
09:16
about being able to support his family.
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hoće li biti i dalje sposoban uzdržavati obitelj.
09:19
One night, he drank a little too much,
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Jedne noći, malo je više popio,
09:22
and he robbed a cab driver --
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i orobio je vozača taksija --
09:24
stole 50 dollars.
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ukravši 50$.
09:26
He robbed him at gunpoint.
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Orobio ga je pištoljem.
09:28
It was a toy gun.
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Bila je to igračka.
09:31
He got caught. He got tried.
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Uhvatili su ga, došao je na suđenje,
09:34
He got convicted.
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i osuđen je.
09:36
The Pennsylvania sentencing guidelines
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Pennsylvanijske upute za izricanje kazne
09:39
required a minimum sentence for a crime like this
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zahtjevaju minimalnu kaznu za ovakav zločin
09:42
of two years, 24 months.
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od dvije godine, 24 mjeseca.
09:44
The judge on the case, Judge Lois Forer
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Sutkinja na slučaju, sutkinja Lois Forer
09:47
thought that this made no sense.
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mislila je kako to nema smisla.
09:50
He had never committed a crime before.
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Nikada prije toga nije počinio zločin.
09:53
He was a responsible husband and father.
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Bio je odgovoran muž i otac.
09:56
He had been faced with desperate circumstances.
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Bio je suočen s beznadnim okolnostima.
09:58
All this would do is wreck a family.
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Sve što bi se time postiglo jest da bi se uništila obitelj.
10:01
And so she improvised a sentence -- 11 months,
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I tako je ona improvizirala kaznu -- 11 mjeseci.
10:04
and not only that,
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I ne samo to,
10:06
but release every day to go to work.
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već ga je pustila da svaki dan ide na posao.
10:08
Spend your night in jail, spend your day holding down a job.
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Provedi noć u zatvoru, a dan tako da zadržiš posao.
10:11
He did. He served out his sentence.
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I je. Odslužio je kaznu.
10:14
He made restitution
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Vratio se iz zatvora
10:16
and found himself a new job.
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i pronašao si novi posao.
10:18
And the family was united.
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I obitelj je ostala ujedinjena.
10:21
And it seemed on the road
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I činilo se kako će imati
10:23
to some sort of a decent life --
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neku vrstu pristojnog života --
10:26
a happy ending to a story
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sretan završetak priče
10:29
involving wise improvisation
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koji uključuje pametnu improvizaciju
10:31
from a wise judge.
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od pametne sutkinje.
10:34
But it turned out
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Ali ispostavilo se
10:37
the prosecutor was not happy
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kako tužitelj nije zadovoljan
10:40
that Judge Forer ignored the sentencing guidelines
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da je sutkinja ignorirala direktive o kažnjavanju
10:43
and sort of invented her own,
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i na neki način osmislila svoje,
10:45
and so he appealed.
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i tako je uložio žalbu.
10:48
And he asked for the mandatory minimum sentence
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I zatražio obveznu minimalnu kaznu
10:51
for armed robbery.
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za oružanu pljačku.
10:53
He did after all have a toy gun.
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Ipak je imao igračku oružje.
10:56
The mandatory minimum sentence for armed robbery
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Obvezna minimalna kazna za oružanu pljačku
10:58
is five years.
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je pet godina.
11:01
He won the appeal.
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Dobio je na prizivu.
11:03
Michael was sentenced to five years in prison.
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Michael je bio osuđen na pet godina zatvora.
11:07
Judge Forer had to follow the law.
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Sutkinja Forer se morala držati zakona.
11:11
And by the way, this appeal went through
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I uz put, žalba je uložena
11:13
after he had finished serving his sentence,
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nakon što je odslužio svoju kaznu,
11:15
so he was out and working at a job
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tako da je bio vani i radio svoj posao
11:18
and taking care of his family
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i brinuo se o obitelji
11:20
and he had to go back into jail.
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i tako je morao nazad u zatvor.
11:22
Judge Forer did what she was required to do,
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Sutkinja Forer je napravila ono što je zakon tražio,
11:25
and then she quit the bench.
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i onda je dala otkaz.
11:29
And Michael disappeared.
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A Michael je nestao.
11:33
So that is an example,
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Dakle to je jedan primjer,
11:35
both of wisdom in practice
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mudrosti u praksi
11:37
and the subversion of wisdom
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i subverzije mudrosti
11:39
by rules that are meant, of course, to make things better.
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od strane pravila koju su zamišljena, naravno, da učine stvari boljima.
11:42
Now consider Ms. Dewey.
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Sada razmislite o gđi. Dewey.
11:44
Ms. Dewey's a teacher in a Texas elementary school.
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Gđa. Dewey je učiteljica u teksaškoj osnovnoj školi.
11:47
She found herself listening to a consultant one day
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Jednoga dana je slušala konzultanta
11:50
who was trying to help teachers
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koji je pokušao pomoći učiteljima
11:52
boost the test scores of the kids,
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da poboljšaju rezultate testova djece,
11:54
so that the school
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kako bi škola
11:56
would reach the elite category
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ušla u elitnu kategoriju
11:59
in percentage of kids passing big tests.
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po postotku djece koja su prolazila veliki test.
12:01
All these schools in Texas compete with one another
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Sve te škole u Teksasu se natječu jedna s drugom
12:03
to achieve these milestones,
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kako bi postigle te ciljeve,
12:05
and there are bonuses and various other treats
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i postoje bonusi i razne druge pogodnosti
12:08
that come if you beat the other schools.
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koje dolaze ako pobjedite druge škole.
12:11
So here was the consultant's advice:
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Dakle, tu je konzultantov savjet:
12:14
first, don't waste your time on kids
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prvo, ne trošite svoje vrijeme na djecu
12:17
who are going to pass the test no matter what you do.
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koja će proći test bez obzira na to što učinili.
12:21
Second, don't waste your time
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Drugo, ne trošite svoje vrijeme
12:23
on kids who can't pass the test
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na djecu koja ne mogu proći test
12:26
no matter what you do.
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bez obzira na to što učinili.
12:28
Third, don't waste your time
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Treće, nemojte trošiti svoje vrijeme
12:30
on kids who moved into the district
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na djecu koja su se preselila u okrug
12:33
too late for their scores to be counted.
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prekasno da se njihovi rezultati računaju.
12:36
Focus all of your time and attention
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Fokusirajte svo svoje vrijeme i pažnju
12:39
on the kids who are on the bubble,
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na djecu koja su na rubu uspjeha,
12:42
the so-called "bubble kids" --
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takozvanu nadarenu djecu --
12:44
kids where your intervention
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na djecu koju vaša intervencija
12:46
can get them just maybe over the line
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može podići iznad praga
12:48
from failing to passing.
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od pada do prolaza.
12:50
So Ms. Dewey heard this,
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Tako je gđa. Dewey to čula,
12:52
and she shook her head in despair
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i protresla glavom u očaju
12:55
while fellow teachers were sort of cheering each other on
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dok su se kolege učitelji međusobno bodrili
12:58
and nodding approvingly.
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i klimali odobravajuće.
13:00
It's like they were about to go play a football game.
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Činilo se kao da će igrati nogometnu utakmicu.
13:02
For Ms. Dewey,
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Gđa. Dewey,
13:04
this isn't why she became a teacher.
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nije zbog ovoga postala učiteljicom.
13:07
Now Ken and I are not naive,
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Ken i ja nismo naivni,
13:09
and we understand that you need to have rules.
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i razumijemo da morate imati pravila.
13:12
You need to have incentives.
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Morate imati poticaje.
13:14
People have to make a living.
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Ljudi moraju zaraditi za život.
13:16
But the problem
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Ali problem
13:18
with relying on rules and incentives
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u tome da se pouzdate u pravila i poticaje
13:20
is that they demoralize
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jest da ona demoraliziraju
13:23
professional activity,
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profesionalnu aktivnost.
13:25
and they demoralize professional activity
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I demoraliziraju profesionalnu aktivnost
13:27
in two senses.
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na dva načina.
13:29
First, they demoralize the people
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Prvo, demoraliziraju ljude
13:31
who are engaged in the activity.
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koji su uključeni u aktivnost.
13:33
Judge Forer quits,
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Sutkinja Forer je dala otkaz,
13:35
and Ms. Dewey in completely disheartened.
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a gđa. Dewey je bila potpuno obeshrabrena.
13:37
And second,
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I drugo,
13:39
they demoralize the activity itself.
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oni demoraliziraju aktivnost samu po sebi.
13:41
The very practice is demoralized,
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Sama profesija je demoralizirana,
13:44
and the practitioners are demoralized.
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i praktičari su demoralizirani.
13:46
It creates people --
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To stvara ljude --
13:48
when you manipulate incentives to get people to do the right thing --
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kada manipulirate poticajima kako biste dobili ljude da rade prave stvari --
13:51
it creates people
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to stvara ljude
13:53
who are addicted to incentives.
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koji su ovisni o poticajima.
13:55
That is to say, it creates people
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To znači, da stvara ljude
13:57
who only do things for incentives.
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koji rade stvari samo za poticaje.
13:59
Now the striking thing about this
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Frapantna stvar o ovome je
14:01
is that psychologists have known this
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da su psiholozi znali za to
14:03
for 30 years.
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30 godina.
14:05
Psychologists have known
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Psiholozi su znali
14:07
about the negative consequences of incentivizing everything
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o negativnim posljedicama poticanja svega
14:10
for 30 years.
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30 godina.
14:12
We know that if you reward kids for drawing pictures,
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Znamo da ako nagradite djecu za crtanje crteža,
14:15
they stop caring about the drawing
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prestanu željeti crtati
14:17
and care only about the reward.
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i žele samo nagradu.
14:19
If you reward kids for reading books,
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Ako nagradite djecu zbog čitanja knjiga
14:21
they stop caring about what's in the books
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prestati će se brinuti o tome što je u knjigama
14:24
and only care about how long they are.
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i samo će brinuti o tome koliko su dugačke.
14:26
If you reward teachers for kids' test scores,
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Ako nagradite učitelje za rezultate djece na testovima
14:29
they stop caring about educating
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oni se prestanu brinuti za edukaciju
14:31
and only care about test preparation.
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i brinuti će se samo za pripremu testova.
14:33
If you were to reward doctors
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Ako ćete nagraditi doktore
14:35
for doing more procedures --
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za više operacija --
14:37
which is the current system -- they would do more.
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a tako trenutno sustav funkcionira -- oni će ih obavljati više.
14:39
If instead you reward doctors for doing fewer procedures,
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Ako umjesto toga nagradite doktore za čim manje procedura
14:42
they will do fewer.
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oni će ih imati manje.
14:44
What we want, of course,
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Ono što želimo, naravno,
14:46
is doctors who do just the right amount of procedures
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jesu doktori koji će imati pravu količinu procedura
14:48
and do the right amount for the right reason --
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i odraditi pravu količinu zbog pravih razloga --
14:51
namely, to serve the welfare of their patients.
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konkretno, služiti dobrobiti svojih pacijenata.
14:54
Psychologists have known this for decades,
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Psiholozi znaju za to desetljećima,
14:56
and it's time for policymakers
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i vrijeme je da oni koji odlučuju
14:59
to start paying attention
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počnu obraćati pažnju
15:01
and listen to psychologists a little bit,
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i slušati malo psihologe,
15:04
instead of economists.
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umjesto ekonomista.
15:07
And it doesn't have to be this way.
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I sve to ne mora biti tako.
15:09
We think, Ken and I, that there are real sources of hope.
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Mi mislimo, Ken i ja, kako postoje izvori nade.
15:12
We identify one set of people
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Identificirali smo grupu ljudi
15:14
in all of these practices
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u svim tim zanimanjima
15:16
who we call canny outlaws.
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koje nazivamo lukavim izgnanicima.
15:18
These are people
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To su ljudi
15:20
who, being forced to operate
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koji, prisiljeni operirati
15:23
in a system that demands rule-following
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u sustavu koji zahtjeva potpuno praćenje pravila
15:25
and creates incentives,
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i kreira poticaje,
15:27
find away around the rules,
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pronalaze put zaobilazeći ta pravila,
15:29
find a way to subvert the rules.
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pronalaze put rušeći pravila.
15:32
So there are teachers who have these scripts to follow,
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Postoje učitelji koji imaju te skripte koje prate,
15:34
and they know that if they follow these scripts, the kids will learn nothing.
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i znaju da ako prate te skripte, djeca neće ništa naučiti.
15:37
And so what they do is they follow the scripts,
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I ono što oni rade jest da prate skripte,
15:40
but they follow the scripts at double-time
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ali prate skripte duplo brže
15:43
and squirrel away little bits of extra time
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i pronalaze komadiće ekstra vremena
15:46
during which they teach in the way
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tijekom kojeg podučavaju na način
15:48
that they actually know is effective.
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za koji znaju da je učinkovit.
15:51
So these are little ordinary, everyday heroes,
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Dakle to su mali obični, svakodnevni heroji,
15:54
and they're incredibly admirable,
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i oni zaslužuju divljenje,
15:56
but there's no way that they can sustain this kind of activity
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ali nema načina da održe ovakvu vrstu aktivnosti
15:59
in the face of a system
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suočeni sa sustavom
16:01
that either roots them out
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koji ih ili odstranjuje
16:03
or grinds them down.
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ili ih ubija u pojam.
16:05
So canny outlaws are better than nothing,
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Dakle lukavi izgnanici su bolji od ničega,
16:07
but it's hard to imagine any canny outlaw
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ali je teško zamisliti nekoga takvoga
16:09
sustaining that for an indefinite period of time.
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koji se može održati u nedogled.
16:12
More hopeful
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Više nade nam daju
16:14
are people we call system-changers.
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oni ljudi koji mjenjaju sustav.
16:16
These are people who are looking
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To su oni ljudi koji ne gledaju
16:18
not to dodge the system's rules and regulations,
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kako se dodvoriti sustavu pravila i regulacija,
16:21
but to transform the system,
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već ga žele transformirati,
16:23
and we talk about several.
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i pričati ćemo o nekoliko njih.
16:25
One in particular
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Jedan posebno
16:27
is a judge named Robert Russell.
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jest sudac Robert Russell.
16:30
And one day he was faced
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I jednog dana se suočio
16:32
with the case of Gary Pettengill.
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sa slučajem Garya Pettengilla.
16:35
Pettengill was a 23-year-old vet
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Pettengill je bio 23-godišnji veteran
16:38
who had planned to make the army a career,
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koji je planirao napraviti karijeru u vojsci
16:40
but then he got a severe back injury in Iraq,
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ali onda je imao tešku ozljedu leđa u Iraku,
16:42
and that forced him to take a medical discharge.
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i to ga je prisililo da zatraži medicinski otpust.
16:45
He was married, he had a third kid on the way,
407
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Bio je oženjen, i treće dijete mu je bilo na putu,
16:48
he suffered from PTSD, in addition to the bad back,
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patio je od PTSP-a, u dodatku na loša leđa,
16:51
and recurrent nightmares,
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i povremene noćne more,
16:53
and he had started using marijuana
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i počeo je koristiti marihuanu
16:55
to ease some of the symptoms.
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kako bi si olakšao neke od tih simptoma.
16:58
He was only able to get part-time work because of his back,
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Zbog leđa je mogao dobiti samo poslove sa skraćenim radnim vremenom,
17:01
and so he was unable to earn enough to put food on the table
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i tako je bilo nemoguće zaraditi dovoljno da bi se stavila hrana na stol
17:04
and take care of his family.
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i zbrinula obitelj.
17:06
So he started selling marijuana.
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I tako je poćeo prodavati marihuanu.
17:08
He was busted in a drug sweep.
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I bio je uhvaćen u jednoj čistki.
17:11
His family was kicked out of their apartment,
417
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Njegova obitelj je bila izbačena iz stana,
17:13
and the welfare system
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a centar za socijalnu skrb
17:15
was threatening to take away his kids.
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se prijetio kako će i oduzeti djecu.
17:17
Under normal sentencing procedures,
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Po normalnim procedurama za kažnjavanje,
17:19
Judge Russell would have had little choice
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sudac Russell bi imao malo izbora
17:22
but to sentence Pettengill to serious jail-time
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nego osuditi Pettengilla na ozbiljno vrijeme u zatvoru
17:24
as a drug felon.
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pod optužbama za prodavanje droge.
17:27
But Judge Russell did have an alternative.
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Ali je sudac Russell imao alternativu.
17:30
And that's because he was in a special court.
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A to je zato jer je on bio na posebnom sudu.
17:33
He was in a court called the Veterans' Court.
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On je bio na sudu pod nazivom Sud veterana.
17:36
In the Veterans' Court --
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Na Sudu veterana --
17:38
this was the first of its kind in the United States.
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to je bio prvi takve vrste u SAD-u.
17:41
Judge Russell created the Veterans' Court.
429
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Sudac Russell je stvorio Sud veterana.
17:43
It was a court only for veterans
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To je bio sud samo za veterane
17:45
who had broken the law.
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koji su prekršili zakon.
17:48
And he had created it exactly because
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I stvorio ga je baš zbog
17:50
mandatory sentencing laws
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obveznih zakona o kažnjavanju
17:52
were taking the judgment out of judging.
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gdje je suđenje oduzeto sucima.
17:55
No one wanted non-violent offenders --
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Nitko nije želio nenasilne prekršitelje --
17:58
and especially non-violent offenders who were veterans to boot --
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a posebno nenasilne prekršitelje koji su bili veterani --
18:01
to be thrown into prison.
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baciti u zatvor.
18:03
They wanted to do something about what we all know,
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Željeli su napraviti nešto oko onoga što svi znamo,
18:06
namely the revolving door of the criminal justice system.
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točnije rotirajućih vrata sudskog sustava.
18:09
And what the Veterans' Court did,
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I ono što je Sud veterana učinio,
18:11
was it treated each criminal as an individual,
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jest da je tretirao svakog kriminalca posebno,
18:14
tried to get inside their problems,
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pokušao je uči u meritum problema,
18:17
tried to fashion responses to their crimes
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pokušao je povezati zločin s kaznom
18:20
that helped them to rehabilitate themselves,
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koji će omogučiti rehabilitaciju
18:22
and didn't forget about them once the judgment was made.
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i nije zaboravio zbog čega je uopće sudstvo nastalo.
18:25
Stayed with them, followed up on them,
446
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Ostanite uz njih, pratite ih,
18:28
made sure that they were sticking to whatever plan
447
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budite sigurni da se drže bilo kakvog plana
18:30
had been jointly developed
448
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koji je zajednički razvijen
18:32
to get them over the hump.
449
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kako bi izašli iz rupe.
18:34
There are now 22 cities
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Sada postoje 22 grada
18:36
that have Veterans' Courts like this.
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koji imaju Sudove veterana poput ovog.
18:38
Why has the idea spread?
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Zašto se ta ideja raširila?
18:41
Well, one reason is
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Jedan razlog je
18:43
that Judge Russell
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što sudac Russell
18:45
has now seen 108 vets
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je do sada vidio 108 veterana
18:47
in his Veterans' Court
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u njegovom Sudu za veterane
18:49
as of February of this year,
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od veljače ove godine,
18:51
and out of 108,
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i od njih 108,
18:53
guess how many have gone back through
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pogodite koliko njih su prošli kroz
18:55
the revolving door of justice
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rotirajuća vrata pravde
18:57
into prison.
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u zatvor.
18:59
None. None.
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Nitko. Nitko.
19:01
Anyone would glom onto
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Svatko bi poželio
19:04
a criminal justice system
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takav pravni sustav
19:06
that has this kind of a record.
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koji ima ovakve rezultate.
19:08
So here's is a system-changer, and it seems to be catching.
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Dakle imamo kandidata koji mijenja sustav i čini se da sustav to podržava.
19:11
There's a banker
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Postoji bankar
19:13
who created a for-profit community bank
468
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koji je kreirao profitnu banku za zajednicu
19:15
that encouraged bankers -- I know this is hard to believe --
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koja potiče bankare -- znam da je to teško vjerovati --
19:18
encouraged bankers who worked there to do well
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potiče bankare koji tamo rade da rade dobro
19:21
by doing good for their low-income clients.
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tako što će učiniti nešto dobro za klijente s nižim primanjima.
19:24
The bank helped finance the rebuilding
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Banka je pomogla u ponovnoj izgradnji
19:27
of what was otherwise a dying community.
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nečega što je bila umiruća zajednica.
19:30
Though their loan recipients were high-risk by ordinary standards,
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Premda su njihovi klijenti bili visokorizični po uobičajenim standardima,
19:33
the default rate was extremely low.
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stope ljudi koji nisu vraćali kredite je bila izuzetno niska.
19:36
The bank was profitable.
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Banka je bila profitablina.
19:39
The bankers stayed with their loan recipients.
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Bankari su ostali sa svojim klijentima.
19:41
They didn't make loans and then sell the loans.
478
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Oni nisu stvarali kredite i onda ih prodavali.
19:43
They serviced the loans.
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Oni su servisirali kredite.
19:45
They made sure that their loan recipients
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Pobrinuli su se da njihovi klijenti
19:47
were staying up with their payments.
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plaćaju svoje rate.
19:50
Banking hasn't always been
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Bankarstvo nije uvijek bilo
19:53
the way we read about it now in the newspapers.
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napravljeno na način o kojem možemo sada čitati u novinama.
19:57
Even Goldman Sachs
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Čak Goldman Sachs
19:59
once used to serve clients,
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je nekada služio klijentima,
20:02
before it turned into an institution
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prije nego što se pretvorio u instituciju
20:05
that serves only itself.
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koja služi samoj sebi.
20:07
Banking wasn't always this way,
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Bankarstvo nije uvijek bilo ovakvo
20:09
and it doesn't have to be this way.
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i ne mora biti takvim.
20:14
So there are examples like this in medicine --
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Postoje slični primjeri u medicini --
20:17
doctors at Harvard
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doktori na Harvardu
20:19
who are trying to transform medical education,
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koji pokušavaju transformirati medicinsku edukaciju,
20:21
so that you don't get a kind of ethical erosion
493
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kako ne bi dobili etičku eroziju
20:23
and loss of empathy,
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i gubitak empatije,
20:25
which characterizes most medical students
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koji karakteriziraju većinu studenata medicine
20:27
in the course of their medical training.
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u medicinskom obrazovanju.
20:29
And the way they do it is to give third-year medical students
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I način na koji to rade jest da daju studentima treće godine
20:32
patients who they follow for an entire year.
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pacijente koje će oni pratiti tijekom cijele godine.
20:34
So the patients are not organ systems,
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Tako pacijenti nisu sustavi organa,
20:36
and they're not diseases;
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i oni nisu bolesti;
20:38
they're people, people with lives.
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oni su ljudi, ljudi sa životima.
20:40
And in order to be an effective doctor,
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I kako biste postali učinkoviti doktor,
20:42
you need to treat people who have lives and not just disease.
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morate tretirati ljude koji imaju živote a ne samo bolesti.
20:45
In addition to which there's an enormous amount of back and forth,
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Pored toga postoji jako puno posla oko,
20:48
mentoring of one student by another,
505
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mentoriranja jednog studenta od strane drugog,
20:50
of all the students by the doctors,
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svih studenata od strane doktora,
20:53
and the result is a generation -- we hope -- of doctors
507
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i rezultat je generacija -- nadamo se -- doktora
20:56
who do have time for the people they treat.
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koji imaju vremena za ljude koje liječe.
20:58
We'll see.
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Vidjeti ćemo.
21:00
So there are lots of examples like this that we talk about.
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Postoji jako puno primjera o kojima govorimo.
21:03
Each of them shows that it is possible
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Svaki od njih pokazuje kako je moguće
21:05
to build on and nurture character
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izgraditi i njegovati karakter
21:08
and keep a profession
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i zadržati profesiju
21:10
true to its proper mission --
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koja će biti iskrena svojoj misiji --
21:12
what Aristotle would have called its proper telos.
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onome što bi Aristotel nazivao svojim pravim telosom.
21:16
And Ken and I believe
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I Ken i ja vjerujemo
21:18
that this is what practitioners actually want.
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da je to što praktičari stvarno žele.
21:21
People want to be allowed
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Ljudi žele da im se dozvoli
21:23
to be virtuous.
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da budu moralni.
21:25
They want to have permission to do the right thing.
520
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Žele imati dozvolu da mogu učiniti pravu stvar.
21:28
They don't want to feel
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Ne žele se osjećati
21:30
like they need to take a shower
522
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da se moraju otuširati
21:32
to get the moral grime off their bodies everyday
523
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kako bi saprali svakodnevne moralne dvojbe
21:35
when they come home from work.
524
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kada se vrate kući s posla.
21:38
Aristotle thought that practical wisdom
525
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Aristotel je mislio kako je praktična mudrost
21:40
was the key to happiness,
526
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ključ sreće,
21:42
and he was right.
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i bio je u pravu.
21:45
There's now a lot of research being done in psychology
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Danas se radi jako puno istraživanja u prihologiji,
21:48
on what makes people happy,
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o tome što ljude čini sretnima,
21:50
and the two things that jump out in study after study --
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i dvije stvari koje iskaču u svim studijama --
21:53
I know this will come as a shock to all of you --
531
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znam da će vas to šokirati --
21:55
the two things that matter most to happiness
532
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dvije stvari koje su najviše povezane sa srećom
21:58
are love and work.
533
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su ljubav i posao.
22:01
Love: managing successfully
534
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Ljubav: uspješno upravljanje
22:04
relations with the people who are close to you
535
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odnosima s ljudima koji su vam bliski
22:06
and with the communities of which you are a part.
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i zajednicima čiji ste dio.
22:09
Work: engaging in activities
537
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Rad: angažiranje u aktivnosti
22:12
that are meaningful and satisfying.
538
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koje su svrsishodne i zadovoljavajuće.
22:15
If you have that, good close relations with other people,
539
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Ako imate to, prisan odnos s drugim ljudima,
22:18
work that's meaningful and fulfilling,
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posao koji je svrsishodan i ispunjavajući,
22:21
you don't much need anything else.
541
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ne treba vam puno toga.
22:24
Well, to love well and to work well,
542
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Da biste ljubili dobro i radili dobro,
22:27
you need wisdom.
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trebate mudrost.
22:29
Rules and incentives don't tell you
544
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Pravila i poticaji vam neće reći
22:31
how to be a good friend, how to be a good parent,
545
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kako da budete dobar prijatelj, kako da budete dobar roditelj,
22:34
how to be a good spouse,
546
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kako da budete dobra žena,
22:36
or how to be a good doctor or a good lawyer
547
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kako da budete dobar doktor i dobar odvjetnik
22:38
or a good teacher.
548
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ili dobar učitelj.
22:40
Rules and incentives
549
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Pravila i poticaji
22:42
are no substitutes for wisdom.
550
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nisu zamjena za mudrost.
22:44
Indeed, we argue,
551
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Stvarno, uvjeravamo vas,
22:46
there is no substitute for wisdom.
552
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nema zamjene za mudrost.
22:49
And so practical wisdom
553
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I tako praktična mudrost
22:51
does not require
554
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ne zahtjeva
22:53
heroic acts of self-sacrifice
555
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herojske činove samo-žrtvovanja
22:56
on the part of practitioners.
556
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praktičara.
22:59
In giving us the will and the skill
557
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Dajući nam želju i vještinu
23:01
to do the right thing -- to do right by others --
558
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da napravimo dobru stvar -- da radimo dobro drugima --
23:04
practical wisdom also gives us
559
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praktična mudrost nam daje
23:06
the will and the skill
560
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želju i vještinu
23:08
to do right by ourselves.
561
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da radimo dobro sami po sebi.
23:11
Thanks.
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Hvala.
23:13
(Applause)
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(Pljesak)
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