Mechai Viravaidya: How Mr. Condom made Thailand a better place

88,134 views ・ 2010-09-30

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Prevoditelj: Tilen Pigac - EFZG Recezent: Mislav Ante Omazić - EFZG
00:15
Welcome to Thailand.
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Dobrodošli na Tajland.
00:18
Now, when I was a young man -- 40 years ago,
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Kada sam bio mladi čovjek, prije 40 godina,
00:21
the country was very, very poor
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zemlja je bila jako, jako siromašna
00:23
with lots and lots and lots of people living in poverty.
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s mnogo i mnogo i mnogo ljudi koji su živjeli u siromaštvu.
00:26
We decided to do something about it,
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Odlučili smo napraviti nešto po tom pitanju,
00:29
but we didn't begin with a welfare program
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ali nismo počeli s programom socijalne pomoći
00:31
or a poverty reduction program.
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ili programom smanjenja siromaštva.
00:34
But we began with a family-planning program,
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Već smo počeli s programom planiranja obitelji,
00:37
following a very successful
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slijedeći vrlo uspješnu
00:39
maternal child health activity,
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aktivnost vezanu uz majčinsko zdravlje djeteta,
00:41
sets of activities.
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niz aktivnosti.
00:43
So basically, no one would accept family planning
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Dakle, u osnovi, nitko ne bi prihvatio planiranje obitelji
00:46
if their children didn't survive.
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ukoliko njihova djeca nisu preživjela.
00:48
So the first step: get to the children, get to the mothers,
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Stoga je prvi korak: dođite do djece, dođite do majki
00:51
and then follow up with family planning.
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i zatim im u nastavku predstavite planiranje obitelji.
00:53
Not just child mortality alone, you need also family planning.
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Ne samo smrtnost djece, trebate i planiranje obitelji.
00:56
Now let me take you back
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Dopustite da vas odvedem natrag
00:58
as to why we needed to do it.
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i odgovorim zašto smo to trebali učiniti.
01:00
In my country, that was the case in 1974.
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U mojoj zemlji, to je bio slučaj 1974. godine.
01:03
Seven children per family --
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Sedmero djece po obitelji.
01:05
tremendous growth at 3.3 percent.
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Ogroman rast od 3,3 posto.
01:07
There was just no future.
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Jednostavno nije bilo budućnosti.
01:09
We needed to reduce the population growth rate.
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Morali smo smanjiti stopu rasta stanovništva.
01:11
So we said, "Let's do it."
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Stoga smo rekli, "Učinimo to".
01:13
The women said, "We agree. We'll use pills,
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Žene su rekle, "Slažemo se. Koristiti ćemo pilule,
01:15
but we need a doctor to prescribe the pills,"
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ali trebamo doktora koji će propisati te pilule",
01:18
and we had very, very few doctors.
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a imali smo jako, jako malo doktora.
01:20
We didn't take no as an answer;
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Nismo prihvatili ne kao odgovor;
01:22
we took no as a question.
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prihvatili smo ne kao pitanje.
01:24
We went to the nurses and the midwives, who were also women,
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Otišli smo do sestara i primalja, koje su isto bile žene
01:27
and did a fantastic job
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i koje su radile fantastičan posao
01:29
at explaining how to use the pill.
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objašnjavajući kako koristiti pilulu.
01:31
That was wonderful,
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To je bilo prekrasno,
01:33
but it covered only 20 percent of the country.
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ali pokrilo je samo 20 posto zemlje.
01:35
What do we do for the other 80 percent --
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Što ćemo napraviti s ostalih 80 posto --
01:37
leave them alone and say, "Well, they're not medical personnel."
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ostaviti ćemo ih same i reći, "Pa, oni nisu medicinsko osoblje?"
01:40
No, we decided to do a bit more.
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Ne, odlučili smo učiniti malo više.
01:42
So we went to the ordinary people that you saw.
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Stoga smo otišli k običnim ljudima koje ste vidjeli.
01:45
Actually, below that yellow sign --
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Zapravo, ispod tog žutog znaka --
01:47
I wish they hadn't wiped that,
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volio bih da to nisu obrisali,
01:49
because there was "Coca-Cola" there.
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jer tamo je pisalo "Coca-Cola".
01:52
We were so much bigger than Coca-Cola in those days.
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Bili smo puno veći od Coca-Cole u tim danima.
01:55
And no difference,
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I bez promjene,
01:57
the people they chose were the people we chose.
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ljudi koje su oni odabrali su bili ljudi koje smo mi odabrali.
02:00
They were well-known in the community,
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Bili su poznati u zajednici,
02:02
they knew that customers were always right,
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znali su kako su kupci uvijek u pravu
02:04
and they were terrific, and they practiced their family planning themselves.
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i bili su odlični, i sami su vježbali planiranje obitelji.
02:07
So they could supply pills and condoms
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Stoga su oni mogli dopremati pilule i kondome
02:09
throughout the country, in every village of the country.
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po zemlji, u svako selo u zemlji.
02:11
So there we are. We went to the people
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Ovdje smo mi. Otišli smo do ljudi
02:13
who were seen as the cause of the problem
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koji su smatrani uzrokom problema
02:15
to be the solution.
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kako bi ih pretvorili u rješenja.
02:17
Wherever there were people --
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Gdjegod su bili ljudi --
02:19
and you can see boats with the women, selling things --
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a možete vidjeti brodove sa ženama -- prodajući stvari --
02:21
here's the floating market
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ovdje je plutajuća tržnica
02:23
selling bananas and crabs
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gdje se prodaju banane i rakovi
02:25
and also contraceptives --
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i isto tako kontracepcijska sredstva --
02:27
wherever you find people,
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gdjegod nađete ljude,
02:29
you'll find contraceptives in Thailand.
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naći ćete kontracepcijska sredstva na Tajlandu.
02:31
And then we decided, why not get to religion
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I zatim smo odlučili, zašto ne otići u religiju,
02:33
because in the Philippines,
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jer na Filipinima,
02:35
the Catholic Church was pretty strong,
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Katolička crkva je bila prilično moćna
02:37
and Thai people were Buddhist.
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a Tajlanđani su bili Budisti.
02:39
We went to them and they said, "Look, could you help us?"
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Otišli smo k njima i oni su rekli, "Gledajte, možete li nam pomoći?"
02:41
I'm there -- the one in blue, not the yellow --
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Ja sam tamo, onaj u plavom, ne u žutom,
02:44
holding a bowl of holy water
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držim zdjelu sa svetom vodom
02:46
for the monk to sprinkle holy water
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za monaha koji je prskao svetu vodu
02:48
on pills and condoms
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po pilulama i kondomima
02:50
for the sanctity of the family.
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za svetost obitelji.
02:53
And this picture was sent throughout the country.
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I ta slika je poslana po cijeloj zemlji.
02:55
So some of the monks in the villages were doing the same thing themselves.
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Stoga su neki monasi u selima radili iste stvari.
02:58
And the women were saying, "No wonder we have no side-effects.
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A žene su govorile, "Nije ni čudo što nemamo nikakvih nuspojava.
03:01
It's been blessed."
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To je blagoslovljeno."
03:03
That was their perception.
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To je bila njihova percepcija.
03:05
And then we went to teachers.
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A zatim smo otišli k učiteljima.
03:07
You need everybody to be involved
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Trebate sve da budu uključeni
03:10
in trying to provide whatever it is
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kako bi pokušali pružiti štogod je potrebno
03:13
that make humanity a better place.
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da se čovječanstvo učini boljim mjestom.
03:15
So we went to the teachers.
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Stoga smo otišli do učitelja.
03:17
Over a quarter of a million were taught about family planning
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Više od četvrt milijuna njih je naučeno o planiranju obitelji
03:19
with a new alphabet -- A, B for birth, C for condom,
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preko nove abecede -- A, R za rođenje, K za kondom,
03:22
I for IUD, V for vasectomy.
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S za spiralu, V za vazektomiju.
03:24
And then we had a snakes and ladders game, where you throw dice.
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A zatim smo igrali igru zmija i ljestvi gdje bacate kocku.
03:26
If you land on anything pro-family planning, you move ahead.
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Ukoliko dođete na bilokakvo polje koje potiče planiranje obitelji, napredujete.
03:29
Like, "Mother takes the pill every night.
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Poput, "Majka uzima pilulu svaku noć.
03:31
Very good, mother. Move ahead.
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Vrlo dobro, majko. Možeš napredovati.
03:33
Uncle buys a condom. Very good, uncle. Move ahead.
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Ujak kupuje kondom. Veoma dobro ujače. Možeš napredovati.
03:35
Uncle gets drunk, doesn't use condom. Come back, start again."
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Ujak se napije i ne koristi kondom. Vrati se natrag, počni ispočetka."
03:37
(Laughter)
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(Smijeh)
03:39
Again, education, class entertainment.
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Opet, edukacija, zabava u razredu.
03:42
And the kids were doing it in school too.
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A djeca su to radila i u školi.
03:44
We had relay races with condoms,
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Imali smo štafete s kondomima.
03:46
we had children's condom-blowing championship.
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Imali smo dječje natjecanje u napuhavanju kondoma.
03:48
And before long,
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I od prije nedugo,
03:50
the condom was know as the girl's best friend.
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kondom je poznat kao djevojkin najbolji prijatelj.
03:53
In Thailand, for poor people, diamonds don't make it --
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Na Tajlandu, za siromašne ljude, dijamanti nisu to.
03:55
so the condom is the girl's best friend.
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Stoga je kondom curin najbolji prijatelj.
03:59
We introduced our first microcredit program in 1975,
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Prvi program mikrokreditiranja smo uveli 1975. godine
04:02
and the women who organized it said,
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i žene koje su to uvele su rekle,
04:04
"We only want to lend
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"Želimo posuditi samo
04:06
to women who practice family planning.
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ženama koje prakticiraju planiranje obitelji.
04:08
If you're pregnant, take care of your pregnancy.
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Ukoliko ste trudne, vodite brigu o svojoj trudnoći.
04:10
If you're not pregnant, you can take a loan out from us."
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Ukoliko niste trudne, možete pozajmiti od nas."
04:12
And that was run by them.
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I to su one vodile.
04:14
And after 35/36 years,
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I nakon 35-36 godina,
04:16
it's still going on.
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to još uvijek traje.
04:18
It's a part of the Village Development Bank;
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To je dio Banke za razvoj sela.
04:20
it's not a real bank, but it's a fund -- microcredit.
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To nije prava banka, već je to fond -- mikrokrediti.
04:23
And we didn't need a big organization to run it --
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I nije nam bila potrebna velika organizacija za vođenje.
04:25
it was run by the villagers themselves.
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To su vodili sami seljani.
04:27
And you probably hardly see a Thai man there,
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I vjerojatno jako rijetko vidite tamo tajlandskog muškarca.
04:29
it's always women, women, women, women.
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Uvijek su to žene, žene, žene, žene.
04:32
And then we thought we'd help America,
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I zatim smo mislili pomoći Americi,
04:34
because America's been helping everyone,
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jer Amerika pomaže svima,
04:36
whether they want help or not.
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bez obzira žele li pomoć ili ne.
04:38
(Laughter)
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(Smijeh)
04:43
And this is on the Fourth of July.
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A ovo je 'četvrtog srpnja'.
04:46
We decided to provide vasectomy to all men,
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Odlučili smo pružiti vazektomiju svim muškarcima,
04:49
but in particular, American men to the front of the queue,
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ali naročito, Amerikancima koji su bili na čelu reda,
04:51
right up to the Ambassador's residence
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odmah do ambasadorovog prebivališta
04:53
during his vin d'honneur.
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tijekom njegovog [nejasno].
04:55
And the hotel gave us the ballroom for it --
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A hotel nam je ustupio dvoranu za bal za to.
04:57
very appropriate room.
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Vrlo prikladna prostorija.
04:59
(Laughter)
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(Smijeh)
05:02
And since it was near lunch time,
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A kako se bližilo vrijeme ručka,
05:04
they said, "All right, we'll give you some lunch.
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rekli su, "U redu, dati ćemo vam ručak.
05:06
Of course, it must be American cola.
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Naravno, mora biti američka kola.
05:08
You get two brands, Coke and Pepsi.
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Dobiti ćete dvije marke, Kolu i Pepsi.
05:10
And then the food is either hamburger or hotdog."
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A hrana je zatim ili hamburger ili hotdog."
05:13
And I thought a hotdog will be more symbolic.
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I pomislio sam kako će hotdog biti više simboličan.
05:15
(Laughter)
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(Smijeh)
05:17
And here is this, then, young man called Willy Bohm
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A ovdje je ovaj, tada, mladi čovjek zvan Willy Bohm
05:20
who worked for the USAID.
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koji je radio za USAID.
05:22
Obviously, he's had his vasectomy
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Očito, on je imao vazektomiju
05:24
because his hotdog is half eaten, and he was very happy.
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jer je njegov hotdog napola pojeden i bio je jako sretan.
05:27
It made a lot of news in America, and it angered some people also.
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To je bilo u mnogim vijestima u Americi i razljutilo je neke ljude.
05:30
I said, "Don't worry. Come over and I'll do the whole lot of you."
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Rekao sam, "Ne brinite. Dođite i učinit ću vazektomiju za hrpu vas."
05:32
(Laughter)
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(Smijeh)
05:34
And what happened?
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A što se dogodilo?
05:36
In all this thing,
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U cijeloj toj stvari,
05:38
from seven children to 1.5 children,
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od sedam djece do 1,5 djeteta.
05:40
population growth rate of 3.3 to 0.5.
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Stopa rasta populacije od 3,3 na 0,5.
05:43
You could call it the Coca-Cola approach if you like --
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Možete to nazvati Coca-Cola pristup ako želite.
05:46
it was exactly the same thing.
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To je bila potpuno ista stvar.
05:48
I'm not sure whether Coca-Cola followed us, or we followed Coca-Cola,
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Nisam siguran je li nas Coca-Cola slijedila, ili smo mi slijedili Coca-Colu,
05:51
but we're good friends.
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ali mi smo dobri prijatelji.
05:53
And so that's the case of everyone joining in.
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I tako je to slučaj svih koji se uključe.
05:55
We didn't have a strong government. We didn't have lots of doctors.
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Nismo imali jaku vladu. Nismo imali puno doktora.
05:58
But it's everybody's job
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Ali to je posao svih
06:00
who can change attitude and behavior.
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koji mogu promijeniti stav i ponašanje.
06:02
Then AIDS came along and hit Thailand,
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Zatim je AIDS došao i pogodio Tajland
06:04
and we had to stop doing a lot of good things
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i morali smo prestati raditi puno stvari
06:06
to fight AIDS.
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kako bi se borili protiv AIDS-a.
06:08
But unfortunately, the government was in denial, denial, denial.
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Ali nažalost, vlada je bila u poricanju, poricanju, poricanju.
06:11
So our work wasn't affected.
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Dakle, to nije utjecalo na naš rad.
06:13
So I thought, "Well, if you can't go to the government, go to the military."
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Stoga sam pomislio, "Pa, ako ne možeš otići do vlade, odi do vojske".
06:16
So I went to the military
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Stoga sam otišao do vojske
06:18
and asked to borrow 300 radio stations.
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i zamolio za posudbu 300 radio stanica.
06:20
They have more than the government,
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Oni imaju više od vlade
06:22
and they've got more guns than the government.
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i imaju više oružja nego vlada.
06:24
So I asked them, could they help us
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Stoga sam ih zamolio bi li nam mogli pomoći
06:26
in our fight against HIV.
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u našoj borbi protiv HIV-a.
06:28
And after I gave them statistics,
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I nakon toga sam im dao statistiku.
06:30
they said, "Yes. Okay. You can use all the radio stations, television stations."
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Oni su rekli, "Da. U redu. Možete koristiti sve radio stanice, televizijske stanice."
06:33
And that's when we went onto the airwaves.
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I tada smo krenuli u eter.
06:36
And then we got a new prime minister soon after that.
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I zatim smo nedugo nakon toga dobili novog premijera.
06:38
And he said, "Mechai, could you come and join?"
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I on je rekao, "Mechai, možeš li doći i pridružiti se?"
06:41
He asked me in because he liked my wife a lot.
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Pozvao me da se uključim jer mu se jako sviđala moja žena.
06:43
So I said, "Okay."
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Stoga sam rekao, "U redu."
06:45
He became the chairman of the National AIDS Committee
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On je postao predsjednik Nacionalnog AIDS odbora
06:47
and increased the budget fifty-fold.
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i povećao je budžet pedeset puta.
06:49
Every ministry, even judges, had to be involved in AIDS education --
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Svako ministarstvo, čak i suci, su morali biti uključeni u AIDS edukaciju.
06:52
everyone -- and we said the public, institutions,
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Svi. I mi smo rekli kako su javnost, institucije,
06:55
religious institutions, schools --
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religijske institucije, škole --
06:57
everyone was involved.
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svi su bili uključeni.
06:59
And here, every media person
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A ovdje, svaka medijska osoba
07:01
had to be trained for HIV.
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je morala proći trening za HIV.
07:03
And we gave every station half a minute extra
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I dali smo svakoj stanici pola minute više
07:06
for advertising to earn more money.
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za oglašavanje kako bi zaradili više novca.
07:09
So they were happy with that.
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Stoga su oni bili jako sretni s time.
07:11
And then AIDS education in all schools,
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A zatim AIDS edukacija u svim školama,
07:13
starting from university.
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počevši od sveučilišta.
07:15
And these are high school kids teaching high school kids.
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A to su klinci iz srednje škole koji podučavaju svoje kolege.
07:18
And the best teachers were the girls, not the boys,
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A najbolji učitelji su bile djevojke, ne dječaci.
07:20
and they were terrific.
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I oni su bili odlični.
07:22
And these girls who go around teaching about safe sex and HIV
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I te djevojke koje su išle okolo podučavajući o sigurnom seksu i HIV-u
07:25
were known as Mother Theresa.
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su bile poznate kao Majka Tereza.
07:28
And then we went down one more step.
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A zatim smo išli dolje još jedan korak.
07:30
These are primary school kids -- third, fourth grade --
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To su djeca iz osnovne škole -- treći, četvrti razred --
07:32
going to every household in the village,
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odlazeći do svakog kućanstva u selu,
07:34
every household in the whole of Thailand,
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svakog kućanstva po cijelom Tajlandu,
07:36
giving AIDS information and a condom
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pružajući informaciju o AIDS-u i dajući kondom
07:38
to every household,
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svakom kućanstvu,
07:40
given by these young kids.
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od strane te mlade djece.
07:42
And no parents objected, because we were trying to save lives,
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I nijedan roditelj nije prigovarao, jer smo pokušavali spasiti živote,
07:45
and this was a lifesaver.
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a to je bio pojas za spašavanje.
07:48
And we said, "Everyone needs to be involved."
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I rekli smo, "Svi trebaju biti uključeni."
07:50
So you have the companies also realizing
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Stoga imate kompanije koji isto shvaćaju
07:52
that sick staff don't work, and dead customers don't buy.
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kako bolesno osoblje ne radi a mrtvi kupci ne kupuju.
07:54
So they all trained.
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Stoga su svi oni trenirali.
07:56
And then we have this Captain Condom,
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A zatim imamo tog Kapetana Kondoma,
07:58
with his Harvard MBA,
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s njegovim MBA-om s Harvarda,
08:00
going to schools and night spots.
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koji odlazi u škole i na noćna mjesta.
08:02
And they loved him. You need a symbol of something.
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I voljeli su ga. Trebate simbol nečega.
08:05
In every country, every program, you need a symbol,
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U svakoj zemlji, svaki program, trebate simbol
08:08
and this is probably the best thing he's ever done with his MBA.
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i to je vjerojatno najbolja stvar koju je ikada učinio sa svojim MBA-om.
08:11
(Laughter)
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(Smijeh)
08:14
And then we gave condoms out everywhere on the streets --
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I zatim smo davali kondome posvuda na cesti --
08:16
everywhere, everywhere.
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svuda, svuda.
08:18
In taxis, you get condoms.
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U taksijima, dobijete kondome.
08:20
And also, in traffic,
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I isto tako, u prometu,
08:22
the policemen give you condoms -- our "cops and rubbers" programs.
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policajci bi vam davali kondome -- naši 'policajci i gumice' programi.
08:25
(Laughter)
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(Smijeh)
08:28
So, can you imagine New York policemen giving out condoms?
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Dakle, možete li zamisliti New Yorške policajce kako daju kondome?
08:31
Of course I can. And they'd enjoy it immensely;
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Naravno da možete. I oni bi jako uživali u tome.
08:34
I see them standing around right now, everywhere.
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Vidim kako stoje posvuda upravo sada, svuda.
08:36
Imagine if they had condoms,
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Zamislite kada bi oni imali kondome,
08:38
giving out to all sorts of people.
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dajući ih svim vrstama ljudi.
08:40
And then, new change,
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A zatim, nova promjena,
08:42
we had hair bands, clothing
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imali smo vrpce za kosu, odjeću
08:44
and the condom for your mobile phone
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i kondom za vaš mobilni telefon
08:46
during the rainy season.
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tijekom kišne sezone.
08:48
(Laughter)
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(Smijeh)
08:50
And these were the condoms that we introduced.
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A ovo su bili kondomi koje smo predstavili.
08:55
One says, "Weapon of mass protection."
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Jedan kaže, "Oružje masovne protekcije".
08:57
We found --
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Pronašli smo.
08:59
you know -- somebody here was searching for the weapon of mass destruction,
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Znate, netko je ovdje tražio oružje masovnog uništenja,
09:02
but we have found the weapon of mass protection: the condom.
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ali mi smo pronašli oružje masovne protekcije -- kondom.
09:05
And then it says here, with the American flag,
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A zatim piše ovdje, zajedno s američkom zastavom,
09:07
"Don't leave home without it."
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"Ne napuštajte kuću bez njega."
09:09
But I have some to give out afterward.
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Ali imam ih nekoliko da ih podijelim naknadno.
09:12
But let me warn you, these are Thai-sized,
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Ali moram vas upozoriti, ovo su Tajlandske veličine,
09:14
so be very careful.
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stoga budite vrlo oprezni.
09:16
(Laughter)
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(Smijeh)
09:18
And so you can see
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I stoga možete vidjeti
09:20
that condoms can do so many things.
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kako kondomi mogu učiniti toliko mnogo stvari.
09:23
Look at this --
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Pogledajte ovo.
09:25
I gave this to Al Gore and to Bill Senior also.
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Dao sam ovo i Al Goreu i Billu Senioru.
09:28
Stop global warming; use condoms.
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Zaustavite globalno zatopljenje; koristite kondome.
09:32
And then this is the picture I mentioned to you --
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A zatim je ovo slika koju sam vam spomenuo --
09:35
the weapon of mass protection.
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oružje masovne protekcije.
09:38
And let the next Olympics save some lives.
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I neka iduće Olimpijske igre spase nekoliko života.
09:41
Why just run around?
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Zašto samo trčati okolo?
09:43
(Laughter)
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(Smijeh)
09:46
And then finally,
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I zatim naposljetku,
09:48
in Thailand we're Buddhist, we don't have a God,
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na Tajlandu mi smo Budisti, nemamo Boga,
09:51
so instead, we say, "In rubber we trust."
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stoga umjesto toga, mi kažemo, "U gumicu mi vjerujemo".
09:53
(Laughter)
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(Smijeh)
09:55
So you can see that we added everything to our endeavor
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Stoga vidite kako smo dodali sve našem pothvatu
09:57
to make life better for the people.
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kako bi učinili ljudima život boljim.
09:59
We had condoms in all the refrigerators in the hotels and the schools,
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Imali smo kondome u svim frižiderima u hotelima i školama,
10:02
because alcohol impairs judgment.
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jer alkohol zamagli prosudbu.
10:04
And then what happened?
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I što se zatim dogodilo?
10:06
After all this time, everybody joined in.
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Nakon cijelog tog vremena, svi su se priključili.
10:09
According to the U.N.,
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Prema UN-u,
10:10
new cases of HIV
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novi slučajevi HIV-a
10:12
declined by 90 percent,
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su se smanjili za 90 posto.
10:14
and according to the World Bank,
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I prema Svjetskoj banci,
10:16
7.7 million lives were saved.
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7,7 milijuna života je spašeno.
10:18
Otherwise there wouldn't be many Thais walking around today.
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U protivnom ne bi danas bilo puno Tajlanđana.
10:21
So it just showed you, you could do something about it.
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Dakle, to nam je pokazalo kako možete učiniti nešto oko toga.
10:24
90 percent of the funding came from Thailand.
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90 posto od ukupnog financiranja je došla s Tajlanda.
10:26
There was political commitment, some financial commitment,
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Postojala je politička odanost, neka financijska odanost
10:29
and everybody joined in the fight.
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i svi su se uključili u borbu.
10:31
So just don't leave it to the specialists and doctors and nurses.
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Stoga ih nemojte samo ostavljati stručnjacima i doktorima i sestrama.
10:34
We all need to help.
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Svi mi trebamo pomoći.
10:36
And then we decided to help people out of poverty,
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I zatim smo odlučili pomoći ljudima u siromaštvu,
10:38
now that we got AIDS somewhat out of the way --
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sada kada smo na neki način maknuli AIDS s puta,
10:40
this time, not with government alone,
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ovaj put, ne samo s vladom,
10:42
but in cooperation with the business community.
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već i u suradnji s poslovnom zajednicom.
10:45
Because poor people are business people
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Jer siromašni ljudi su poslovni ljudi
10:47
who lack business skills and access to credit.
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kojima nedostaju poslovne vještine i pristup kreditiranju.
10:50
Those are the things to be provided by the business community.
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To su stvari koje poslovna zajednica mora omogućiti.
10:53
We're trying to turn them into barefoot entrepreneurs,
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Pokušavamo ih preokrenuti u bosonoge poduzetnike,
10:56
little business people.
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male poslovne ljude.
10:58
The only way out of poverty is through business enterprise.
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Jedini način izlaska iz siromaštva je kroz poslovanje.
11:00
So, that was done.
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Dakle, to je bilo riješeno.
11:02
The money goes from the company into the village
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Novac odlazi iz kompanije u selo
11:04
via tree-planting.
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kroz sadnju drveća.
11:06
It's not a free gift.
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To nije besplatan dar.
11:08
They plant the trees, and the money goes into their microcredit fund,
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Oni sade drveće, a novac odlazi u njihov fond za mikrokreditiranje,
11:10
which we call the Village Development Bank.
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koji nazivamo Banka za razvoj sela.
11:12
Everybody joins in,
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Svatko se uključuje
11:14
and they feel they own the bank,
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i imaju osjećaj kako je svatko vlasnik banke,
11:16
because they have brought the money in.
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jer su donijeli novac.
11:18
And before you can borrow the money, you need to be trained.
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A prije nego možete posuditi novac, morate proći trening.
11:21
And we believe if you want to help the poor,
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I vjerujemo, ukoliko želite pomoći siromašnima,
11:23
those who are living in poverty,
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onima koji žive u siromaštvu,
11:25
access to credit must be a human right.
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pristup kreditiranju mora biti ljudsko pravo.
11:28
Access to credit must be a human right.
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Pristup kreditiranju mora biti ljudsko pravo.
11:30
Otherwise they'll never get out of poverty.
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U protivnom se nikada neće izbaviti iz siromaštva.
11:33
And then before getting a loan, you must be trained.
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A zatim prije dobivanja zajma, morate proći trening.
11:35
Here's what we call a "barefoot MBA,"
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Ovo je ono što zovemo bosonogi MBA
11:37
teaching people how to do business
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koji uči ljude kako da posluju
11:39
so that, when they borrow money, they'll succeed with the business.
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tako da, kada posuđuju novac, oni će uspijeti u poslu.
11:42
These are some of the businesses:
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Ovo su neki od poslova:
11:44
mushrooms, crabs, vegetables,
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gljive, rakovi, povrće,
11:47
trees, fruits,
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drveće, voće
11:49
and this is very interesting -- Nike ice cream and Nike biscuits;
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i ovo je veoma zanimljivo -- Nike sladoled i Nike keksi.
11:52
this is a village sponsored by Nike.
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Ovo je selo koje je sponzorirao Nike.
11:54
They said, "They should stop making shoes and clothes.
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Oni su rekli, "Morali bi prestati izrađivati cipele i odjeću.
11:56
Make these better, because we can afford them."
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Učiniti ove boljima, jer si ih možemo priuštiti."
12:00
And then we have silk, Thai silk.
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A zatim imamo svilu, tajlandsku svilu.
12:02
Now we're making Scottish tartans, as you can see on the left,
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Sada radimo škotsko karirano sukno, kao što možete vidjeti na lijevoj strani,
12:05
to sell to all people of Scottish ancestors.
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kako bi ih prodali svim ljudima koji su potomci Škota.
12:08
So anyone sitting in and watching TV,
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Dakle, svi koji sjede i gledaju TV,
12:10
get in touch with me.
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dođite u kontakt sa mnom.
12:12
And then this is our answer to Starbucks in Thailand --
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A ovo je zatim naš odgovor na Starbucks na Tajlandu --
12:15
"Coffee and Condoms."
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"Kava i kondomi".
12:17
See, Starbucks you awake, we keep you awake and alive.
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Vidite, Starbucks was probudi, mi vas držimo budnima i živima.
12:20
That's the difference.
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U tome je razlika.
12:22
Can you imagine, at every Starbucks
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Možete li zamisliti, da u svakom Starbucksu
12:24
that you can also get condoms?
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možete isto dobiti i kondome?
12:26
You can order your condoms with your with your cappuccino.
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Možete naručiti svoje kondome zajedno sa svojim cappuccinom.
12:31
And then now, finally in education,
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A zatim, konačno, u obrazovanju,
12:33
we want to change the school as being underutilized
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želimo promijeniti školu kao nedovoljno iskorištenu
12:36
into a place where it's a lifelong learning center for everyone.
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u mjesto koje će biti cjeloživotni centar za učenje za sve.
12:40
We call this our School-Based Integrated Rural Development.
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Zovemo to našim školski bazirani integrirani ruralni razvoj.
12:43
And it's a center, a focal point
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A to je centar, žarišna točka,
12:45
for economic and social development.
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za ekonomski i društveni razvoj.
12:47
Re-do the school,
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Ponovno napravite školu,
12:49
make it serve the community needs.
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učiniti da služi potrebama zajednice.
12:52
And here is a bamboo building --
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A ovdje je zgrada od bambusa.
12:54
all of them are bamboo.
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Sve su od bambusa.
12:56
This is a geodesic dome made of bamboo.
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Ovo je geodezijska kupola napravljena od bambusa.
12:59
And I'm sure Buckminster Fuller would be very, very proud
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I siguran sam kako bi Buckminister Fuller bio jako, jako ponosan
13:02
to see a bamboo geodesic dome.
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da vidi geodezijsku kupolu od bambusa.
13:05
And we use vegetables around the school ground,
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I koristimo povrće oko školskog dvorišta
13:07
so they raise their own vegetables.
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kako bi uzgojili vlastito povrće.
13:09
And then, finally, I firmly believe,
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I zatim, konačno, čvrsto vjerujem,
13:12
if we want the MDGs to work --
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ukoliko želimo da MRC funkcioniraju --
13:14
the Millennium Development Goals --
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Milenijski razvojni ciljevi --
13:16
we need to add family planning to it.
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moramo im dodati planiranje obitelji.
13:18
Of course, child mortality first and then family planning --
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Naravno, prvo smrtnost djece a zatim planiranje obitelji.
13:21
everyone needs family planning service --
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Svima je potrebna usluga planiranja obitelji.
13:23
it's underutilized.
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Nedovoljno je iskorištena.
13:25
So we have now found the weapon of mass protection.
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Dakle, sada smo pronašli oružje masovne protekcije.
13:27
And we also ask the next Olympics
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I isto tako molimo da iduća Olimpijada
13:29
to be involved in saving lives.
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bude uključena u spašavanje života.
13:32
And then, finally, that is our network.
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I zatim, na kraju, ovo je naša mreža.
13:35
And these are our Thai tulips.
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A ovo su naši tajlandski tulipani.
13:38
(Laughter)
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(Smijeh)
13:40
Thank you very much indeed.
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Doista vam puno hvala.
13:42
(Applause)
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(Pljesak)
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