Chris Jordan: Turning powerful stats into art

Translator: Kristina Mois Reviewer: Allan Paiste

My work is about the behaviors that we all engage in unconsciously,

Minu töö räägib käitumisest, milles me kõik järele mõtlemata,

on a collective level.

kollektiivselt osaleme.

And what I mean by that, it's the behaviors

Ma pean silmas, et need on kombed,

that we're in denial about,

mida me endale ei tunnista,

and the ones that operate below the surface of our daily awareness.

ja mis toimuvad meie igapäevase teadlikkuse pinna all.

And as individuals, we all do these things, all the time, everyday.

Üksikisikutena, me kõik teeme seda, kogu aeg, iga päev.

It's like when you're mean to your wife

Nagu kui sa oma naise vastu jäme oled,

because you're mad at somebody else.

kuna sa oled kellegi teise peale pahane.

Or when you drink a little too much at a party, just out of anxiety.

Või kui sa lihtsalt närvilisuse pärast peol liiga palju jood.

Or when you overeat because your feelings are hurt, or whatever.

Või kui sa ennast üle sööd, sest su tundeid on haavatud, või mis iganes.

And when we do these kind of things,

Ja kui me selliseid asju teeme,

when 300 million people do unconscious behaviors,

kui 300 miljonit inimest järelemõtlematult käituvad,

then it can add up to a catastrophic consequence

võib see viia katastroofiliste tagajärgedeni,

that nobody wants, and no one intended.

mida keegi ei taha ja keegi ei kavatsenud.

And that's what I look at with my photographic work.

Ja seda ma oma fotograafilises töös vaatangi.

This is an image I just recently completed, that is --

See on üks pilt, mis mul hiljuti valmis sai, mis,

when you stand back at a distance,

kui sa eemalt vaatad,

it looks like some kind of neo-Gothic, cartoon image

näeb välja nagu mingi neo-gooti koomiksipilt

of a factory spewing out pollution.

tehasest, mis purksab saastet välja.

And as you get a little bit closer,

Ja kui lähemale tulla,

it starts looking like lots of pipes, like maybe a chemical plant,

näeb see välja nagu suur hulk torusid, võibolla kemikaalitehas,

or a refinery, or maybe a hellish freeway interchange.

või naftatöötlus, või põrgulik maanteesõlm.

And as you get all the way up close,

Ja kui sa täitsa lähedale lähed,

you realize that it's actually made of lots and lots of plastic cups.

siis mõistad, et see on tehtud hoopis väga paljudest plastmasstopsidest.

And in fact, this is one million plastic cups,

Õigupoolest, on siin miljon plastmasstopsi,

which is the number of plastic cups that are used on airline flights

mis on nii palju, kui kasutatakse liinilendudel

in the United States every six hours.

USAs iga kuue tunni jooksul.

We use four million cups a day on airline flights,

Lendudel kasutakse iga päev 4 miljonit topsi,

and virtually none of them are reused or recycled.

ja peaaegu ühtegi neist ei korduvkasutata ega taastöödelda;

They just don't do that in that industry.

lennutööstuses lihtsalt ei tehta seda.

Now, that number is dwarfed

See number kahvatub selle kõrval,

by the number of paper cups we use every day,

kui palju pabertopse me iga päev kasutame,

and that is 40 million cups a day for hot beverages,

ja see on 40 miljonit topsi päevas kuumade jookide jaoks,

most of which is coffee.

millest enamus on kohv.

I couldn't fit 40 million cups on a canvas,

Mul ei mahtunud 40 miljonit topsi ühele lõuendile,

but I was able to put 410,000. That's what 410,000 cups looks like.

nii et ma panin 410 000. Nii näevad välja 410 000 topsi.

That's 15 minutes of our cup consumption.

See on 15 minutit meie topsitarbimisest.

And if you could actually stack up that many cups in real life,

Ja kui sa saaksid päriselt nii palju topse kokku kuhjata,

that's the size it would be.

oleks see nii suur.

And there's an hour's worth of our cups.

Ja siin on tunni jagu meie topse.

And there's a day's worth of our cups.

Ja siin päeva jagu meie topse.

You can still see the little people way down there.

Väiksed inimesed on seal all ikka näha.

That's as high as a 42-story building,

See on 42-kordse maja kõrgune,

and I put the Statue of Liberty in there as a scale reference.

ja ma panin Vabadussamba võrdluseks kõrvale.

Speaking of justice, there's another phenomenon going on in our culture

Rääkides õiglusest, meie ühiskonnas on üks teine fenomen,

that I find deeply troubling, and that is that America, right now,

mis mind sügavalt häirib, nimelt Ameerikas on praegu

has the largest percentage of its population in prison

suurem vanglas viibiva populatsiooni suhtarv

of any country on Earth.

kui üheski teises maailma riigis.

One out of four people, one out of four humans in prison

Iga neljas inimene, kes on vangals,

are Americans, imprisoned in our country.

on ameeriklane, meie riigi vanglas.

And I wanted to show the number.

Ja ma tahtsin seda numbrit näidata.

The number is 2.3 million Americans were incarcerated in 2005.

2,3 miljonit ameeriklast olid aastal 2005 vangis.

And that's gone up since then, but we don't have the numbers yet.

See arv on sellest ajast tõusnud, aga me ei tea veel täpset arvu.

So, I wanted to show 2.3 million prison uniforms,

Nii et ma tahtsin näidata 2,3 miljonit vanglavormi,

and in the actual print of this piece,

selle teose tegelikus trükis,

each uniform is the size of a nickel on its edge.

on iga vorm sama suur, kui 5-sendise mündi serv.

They're tiny. They're barely visible as a piece of material,

Nad on tillukesed, vaevu nähtavad,

and to show 2.3 million of them required a canvas

ja et näidata neid 2,3 miljonit tükki, nõudnuks lõuendit,

that was larger than any printer in the world would print.

mis oleks suurem kui ükski maailma printer trükkida suudaks.

And so I had to divide it up into multiple panels

Nii et ma pidin selle jagama mitmeks osaks,

that are 10 feet tall by 25 feet wide.

mis on 3 meetrit kõrged ja 7.5 meetrit laiad.

This is that piece installed in a gallery in New York --

See on see teos ühes New Yorki galeriis;

those are my parents looking at the piece.

need on mu vanemad, kes seda vaatavad.

(Laughter)

(Naer)

Every time I look at this piece,

Alati, kui ma seda vaatan,

I always wonder if my mom's whispering to my dad,

mõtlen ma, kas mu ema sosistab mu isale,

"He finally folded his laundry."

"Lõpuks ometi voltis ta oma pesu kokku."

(Laughter)

(Naer)

I want to show you some pieces now that are about addiction.

Ma tahan teile nüüd näidata pilte sõltuvusest.

And this particular one is about cigarette addiction.

Ja see siin on sigaretisõltuvusest.

I wanted to make a piece that shows the actual number of Americans

Ma tahtsin teha töö, mis näitab ameeriklaste arvu,

who die from cigarette smoking.

kes suitsetamise tõttu surevad.

More than 400,000 people die in the United States every year

Igal aastal sureb USAs rohkem kui 400 000 inimest

from smoking cigarettes.

suitsetamise tõttu.

And so, this piece is made up of lots and lots of boxes of cigarettes.

Nii et see töö on tehtud suurest hulgast suitsupakkidest.

And, as you slowly step back,

Ja kui sa aeglaselt eemale astud,

you see that it's a painting by Van Gogh, called "Skull with Cigarette."

siis on näha, et see on Van Gogh maal nimega "Sigaretiga kolju".

It's a strange thing to think about, that on 9/11,

Imelik mõelda, et 11. septembril,

when that tragedy happened, 3,000 Americans died.

kui see tragöödia juhtus, suri 3000 ameeriklast,

And do you remember the response?

ja kas te mäletate reaktsiooni?

It reverberated around the world,

See kajas üle kogu maailma,

and will continue to reverberate through time.

ja kajab läbi aja aina edasi.

It will be something that we talk about in 100 years.

Me räägime sellest veel 100 aasta pärastki.

And yet on that same day, 1,100 Americans died from smoking.

Ja ometi suri samal päeval suitsetamise tõttu 1100 ameeriklast.

And the day after that, another 1,100 Americans died from smoking.

Ja järgmisel päeval, suri veel 1100 ameeriklast suitsetamise tõttu.

And every single day since then, 1,100 Americans have died.

Ja iga päev sellest ajast peale, on surnud 1100 ameeriklast,

And today, 1,100 Americans are dying from cigarette smoking.

ja täna, sureb suitsetamise tõttu 1100 ameerilast.

And we aren't talking about it -- we dismiss it.

Ja me ei räägi sellest, me ei tee väljagi.

The tobacco lobby, it's too strong.

Tubakalobi, see on liiga tugev.

We just dismiss it out of our consciousness.

Me lihtsalt lükkame selle oma teadvusest välja.

And knowing what we know about the destructive power of cigarettes,

Ja teades sigarettide hävitavast toimest kõike, mida me teame,

we continue to allow our children, our sons and daughters,

laseme me ikka oma lastel, poegadel ja tütardel,

to be in the presence of the influences that start them smoking.

olla nende mõjude haardes, mis nad suitsetama panevad.

And this is what the next piece is about.

Ja sellest räägib järgmine teos.

This is just lots and lots of cigarettes: 65,000 cigarettes,

Siin on lihtsalt hulk sigarette: 65 000 sigaretti,

which is equal to the number of teenagers

mis on teismeliste arv,

who will start smoking this month, and every month in the U.S.

kes hakkavad USAs igal kuul suitsetama.

More than 700,000 children in the United States aged 18 and under

Rohkem kui 700 000 alla 18-aastast last USAs

begin smoking every year.

hakkavad igal aastal suitsetama.

One more strange epidemic in the United States

Veel üks kummaline epideemia USAs,

that I want to acquaint you with

mida ma teile tutvustada tahan,

is this phenomenon of abuse and misuse of prescription drugs.

on retseptiravimite ületarbimise fenomen.

This is an image I've made out of lots and lots of Vicodin.

See on pilt, mille ma tegin hulgast Vicodini tablettidest --

Well, actually, I only had one Vicodin

no õigupoolest oli mul ainult üks Vicodin,

that I scanned lots and lots of times.

mida ma mitu korda skanneerisin.

(Laughter)

(Naer)

And so, as you stand back, you see 213,000 Vicodin pills,

Ja kui eemal seista, siis sa näed 213 000 Vicodini tabletti,

which is the number of hospital emergency room visits

mis on erakorralise meditsiini osakonna külastajate arv

yearly in the United States,

aastas USAs,

attributable to abuse and misuse of prescription painkillers

mis on seotud retseptiga müüdavate valuvaigistite ja rahustite

and anti-anxiety medications.

üledoosi ja valesti tarbimisega.

One-third of all drug overdoses in the U.S. --

Kolmandik kõigist üledoosidest USAs --

and that includes cocaine, heroin, alcohol, everything --

kaasa arvatud kokaiin, heroiin, alkohol, kõik --

one-third of drug overdoses are prescription medications.

kolmandik üledoosidest on põhjustatud retseptiravimite poolt.

A strange phenomenon.

Kummaline fenomen.

This is a piece that I just recently completed

See on üks hiljuti valminud teos

about another tragic phenomenon. And that is the phenomenon,

ühest teisest kurvast fenomenist. Ja see on fenomen,

this growing obsession we have with breast augmentation surgery.

see kasvav rinnasuurendusoperatsioonide hullus.

384,000 women, American women, last year

Eelmisel aastal lasid 384 000 ameerika naist

went in for elective breast augmentation surgery.

ilma meditsiinilise näidustuseta rindu suurendada.

It's rapidly becoming the most popular high school graduation gift,

Sellest on saamas kõige populaarsem keskkoolilõpu kingitus,

given to young girls who are about to go off to college.

mida kingitakse noortele ülikooli astuvatele tüdrukutele.

So, I made this image out of Barbie dolls,

Nii et ma tegin selle pildi Barbie-nukkudest,

and so, as you stand back you see this kind of floral pattern,

nii et kui eemal seista, siis sa näed nagu lillemustrit,

and as you get all the way back, you see 32,000 Barbie dolls,

ja kui täiesti kaugel seista, näed sa 32 000 Barbie-nukku,

which represents the number of breast augmentation surgeries

mis esindab rinnasuurendusoperatsioonide arvu,

that are performed in the U.S. each month.

mis teostatakse USAs igal kuul.

The vast majority of those are on women under the age of 21.

Valdav enamik opereeritavatest on alla 21-aastased naised.

And strangely enough, the only plastic surgery

Ja imelikul kombel, ainus plastiline operatsioon,

that is more popular than breast augmentation is liposuction,

mis on rindade suurendamisest populaarsem, on rasvaimu,

and most of that is being done by men.

mida teevad peamiselt mehed.

Now, I want to emphasize that these are just examples.

Ma tahan rõhutada, et need on ainult näited.

I'm not holding these out as being the biggest issues.

Ma ei rõhuta neid kui kõige suuremaid probleeme.

They're just examples.

Need on ainult näited.

And the reason that I do this, it's because I have this fear

Ja põhjus, miks ma seda teen, on et ma kardan,

that we aren't feeling enough as a culture right now.

et me ei tunne tänapäeval kultuurina piisavalt.

There's this kind of anesthesia in America at the moment.

Ameerikas on praegu nagu mingi tuimestus.

We've lost our sense of outrage, our anger and our grief

Me oleme kaotanud oma protestikisa ja oma viha

about what's going on in our culture right now,

selle vastu, mis meie kultuuris praegu toimub,

what's going on in our country,

mis meie riigis toimub,

the atrocities that are being committed in our names around the world.

sõjakoleduste vastu, mida meie nimel ümber maailma korda saadetakse.

They've gone missing; these feelings have gone missing.

Need on kaduma läinud, need tunded on kaduma läinud.

Our cultural joy, our national joy is nowhere to be seen.

Meie kultuuri rõõmu, meie rahvuslikku rõõmu, pole näha.

And one of the causes of this, I think,

Ja üks põhjuseid, ma arvan,

is that as each of us attempts to build this new kind of worldview,

on see, et me kõik proovime ehitada mingit uut maailmavaadet,

this holoptical worldview, this holographic image

terviklikku, optilist maailmavaadet, holograafilist pilti,

that we're all trying to create in our mind

mida me kõik oma peas luua proovime

of the interconnection of things: the environmental footprints

neist asjade omavahelistest seostest: meie ostetud asjade

1,000 miles away of the things that we buy;

ökoloogilised jalajäljed 1000 miili kaugusel,

the social consequences 10,000 miles away

sotsiaalsed tagajärjed 10 000 miili kaugusel,

of the daily decisions that we make as consumers.

igapäevased otsused, mida me tarbijatena langetame.

As we try to build this view,

Kui me seda pilti ehitada proovime,

and try to educate ourselves about the enormity of our culture,

ja püüame ennast oma kultuuri tohutuse osas harida,

the information that we have to work with is these gigantic numbers:

siis informatsioon, mida me mõistma peame, on need hiiglaslikud numbrid:

numbers in the millions, in the hundreds of millions,

miljonitesse, sadadesse miljonitesse,

in the billions and now in the trillions.

miljarditesse ja triljonitesse ulatuvad numbrid.

Bush's new budget is in the trillions, and these are numbers

Bushi uus eelarve on triljonites, ja need on numbrid,

that our brain just doesn't have the ability to comprehend.

milleks meie ajul lihtsalt puudub võime neid mõista.

We can't make meaning out of these enormous statistics.

Me ei taju nende suurte statistiliste arvude tähendust.

And so that's what I'm trying to do with my work,

Nii et seda püüangi ma oma tööga teha,

is to take these numbers, these statistics

võtta need numbrid, statistika,

from the raw language of data, and to translate them

andmete toorest keelest, ja tõlkida nad

into a more universal visual language, that can be felt.

universaalsesse visuaalsesse keelde, mida saab tunnetada.

Because my belief is, if we can feel these issues,

Sest ma usun, kui me neid probleeme tunnetame,

if we can feel these things more deeply,

kui me saame neid asju sügavamalt tunnetada,

then they'll matter to us more than they do now.

siis lähevad nad meile rohkem korda, kui praegu.

And if we can find that,

Ja kui me selleni jõuame,

then we'll be able to find, within each one of us,

siis saab igaüks enda seest leida selle,

what it is that we need to find to face the big question,

mida me vajame, et vastata suurele küsimusele,

which is: how do we change?

milleks on: Kuidas ennast muuta?

That, to me, is the big question that we face as a people right now:

See on minu jaoks see suur küsimus, millega me inimestena praegu silmitsi seisame.

how do we change? How do we change as a culture,

Kuidas ennast muuta? Kuidas ennast kultuurina muuta,

and how do we each individually take responsibility

ja kuidas ma igaüks indiviididena lahnenduse

for the one piece of the solution that we are in charge of,

ühe tüki eest vastutame,

and that is our own behavior?

milleks on meie oma käitumine?

My belief is that you don't have to make yourself bad

Ma usun, et nende probleemide arutamiseks ei pea ennast

to look at these issues.

pahaks inimeseks pidama.

I'm not pointing the finger at America in a blaming way.

Ma ei näita Ameerika peale süüdistavalt näpuga.

I'm simply saying, this is who we are right now.

Ma lihtsalt ütlen, et praegu oleme me vaat sellised.

And if there are things that we see

Ja kui me näeme asju,

that we don't like about our culture,

mis meile meie kultuuri juures ei meeldi,

then we have a choice.

siis on meil valida.

The degree of integrity that each of us can bring to the surface,

Kui palju väärikust igaüks meist üles näidata suudab,

to bring to this question, the depth of character that we can summon,

ja sellesse küsimusse tuua, iseloomu sügavus, mille me kokku koguda suudame,

as we show up for the question of how do we change --

kui me hakkame arutama küsimust, kuidas muutuda.

it's already defining us as individuals and as a nation,

See defineerib meid kui indiviide ja kui rahvust,

and it will continue to do that, on into the future.

ning teeb seda ka tulevikus.

And it will profoundly affect the well-being, the quality of life

Ja sellest sõltuvad heaolu ja elukvaliteet

of the billions of people

miljardite inimeste jaoks,

who are going to inherit the results of our decisions.

kes pärivad meie otsuste tagajärjed.

I'm not speaking abstractly about this,

Ma ei räägi abstraktselt,

I'm speaking -- this is who we are in this room,

Ma räägin -- need oleme meie siin ruumis.

right now, in this moment.

Praegusel hetkel.

Thank you and good afternoon.

Aitäh ja head õhtut.

(Applause)

(Aplaus)