Chris Jordan: Turning powerful stats into art

Prevoditelj: Miroslav Varga Recezent: Martina Mijuskovic

My work is about the behaviors that we all engage in unconsciously,

Moji radovi vezani su uz naše ponašanje, kojeg nismo svjesni

on a collective level.

na razini kolektviteta.

And what I mean by that, it's the behaviors

Ono što pod time podrazumijevam je ponašanje

that we're in denial about,

koje poričemo

and the ones that operate below the surface of our daily awareness.

i koje je ispod naše percepcije stvarnosti.

And as individuals, we all do these things, all the time, everyday.

Kao pojedinci sudjelujemo u tome cijelo vrijeme, svakodnevno.

It's like when you're mean to your wife

To je slično kao kad se obrecnete na suprugu

because you're mad at somebody else.

jer ste ljuti ne nekog drugog.

Or when you drink a little too much at a party, just out of anxiety.

Ili kad popijete previše na zabavi zbog nelagode koju osjećate

Or when you overeat because your feelings are hurt, or whatever.

Ili kad se prejedete jer je netko povrijedio vaše osjećaje itd.

And when we do these kind of things,

Kad nesvjesno nešto radimo i uz nas još

when 300 million people do unconscious behaviors,

300 milijuna drugih ljudi isto nesvjesno to radi,

then it can add up to a catastrophic consequence

to može dovesti do katastrofalnih posljedica

that nobody wants, and no one intended.

koje nitko nije htio i nije imao namjeru izazvati.

And that's what I look at with my photographic work.

I na to ja skrećem pažnju u svojim radovima.

This is an image I just recently completed, that is --

Ovdje je slika koju sam tek nedavno završio i radi se,

when you stand back at a distance,

ukoliko gledate s nešto veće udaljenosti

it looks like some kind of neo-Gothic, cartoon image

o prividu neo-gotičkog crteža

of a factory spewing out pollution.

tvornice koja zagađuje okoliš.

And as you get a little bit closer,

Ako priđete bliže

it starts looking like lots of pipes, like maybe a chemical plant,

počinje ličiti na veliki broj cijevi, slično kao u kemijskom postrojenju

or a refinery, or maybe a hellish freeway interchange.

ili rafineriji - ili možda, pakleno isprepletena petlja autoceste.

And as you get all the way up close,

I kako se približavate sve bliže

you realize that it's actually made of lots and lots of plastic cups.

Počinjete shvaćati da se radi o velikom broju plastičnih čaša.

And in fact, this is one million plastic cups,

U stvari, radi se o točno milijun plastičnih čaša

which is the number of plastic cups that are used on airline flights

što odgovara broju plastičnih čaša koje se upotrijebe na avionskim letovima

in the United States every six hours.

u Sjedinjenim državama svakih šest sati

We use four million cups a day on airline flights,

Mi iskoristimo četiri milijuna čaša dnevno na avionskim letovima,

and virtually none of them are reused or recycled.

i skoro ništa se od toga ne upotrebljava ponovo niti reciklira;

They just don't do that in that industry.

Aviokompanije to naprosto ne rade.

Now, that number is dwarfed

Ali taj broj je malen

by the number of paper cups we use every day,

usporedi li se s brojem papirnatih čaša koje iskoristimo svakodnevno,

and that is 40 million cups a day for hot beverages,

To je 40 milijuna čaša dnevno za tople napitke,

most of which is coffee.

najčešće za kavu.

I couldn't fit 40 million cups on a canvas,

Nisam uspio staviti 40 milijuna čaša na platno

but I was able to put 410,000. That's what 410,000 cups looks like.

ali sam uspio staviti 410 tisuća. Ovako izgleda 410 tisuća čaša.

That's 15 minutes of our cup consumption.

Toliko potrošimo za 15 minuta.

And if you could actually stack up that many cups in real life,

I ako bi to sakupili na hrpu

that's the size it would be.

To bi izgledalo ovako.

And there's an hour's worth of our cups.

A ovo je količina koju potrošimo za sat vremena

And there's a day's worth of our cups.

I ovo je količina koju potrošimo za jedan dan

You can still see the little people way down there.

Još uvijek se naziru ljudi tamo dolje.

That's as high as a 42-story building,

Ovo je veliko kao zgrada s 42 kata

and I put the Statue of Liberty in there as a scale reference.

I za usporedbu - Kip slobode da imate osjećaj veličine.

Speaking of justice, there's another phenomenon going on in our culture

Ako pričamo o pravosuđu, zanimljiva je jedna druga pojava u našem društvu

that I find deeply troubling, and that is that America, right now,

koja me duboko uznemiruje, a to je da SAD ovom trenutku

has the largest percentage of its population in prison

ima najveći postotak svoje populacije u zatvoru

of any country on Earth.

u usporedbi s bilo kojom državom na Svijetu

One out of four people, one out of four humans in prison

Svaka četvrta osoba, pazite, jedna od četiri osobe u zatvoru

are Americans, imprisoned in our country.

je Amerikanac zatočen u našoj državi.

And I wanted to show the number.

I htio sam pokazati taj broj.

The number is 2.3 million Americans were incarcerated in 2005.

Taj broj je 2.3 milijuna Amerikanaca zatočenih u 2005.

And that's gone up since then, but we don't have the numbers yet.

I broj se povećao od tada, ali još nemamo točne podatke.

So, I wanted to show 2.3 million prison uniforms,

Stoga sam htio prikazati 2.3 milijuna zatvoreničkih odora,

and in the actual print of this piece,

i pogledate li ovu fotografiju,

each uniform is the size of a nickel on its edge.

svaka odora je veličine novčića (5 centi) gledanog s boka.

They're tiny. They're barely visible as a piece of material,

Sitni su, jedva raspoznajete da se radi o komadu nečega

and to show 2.3 million of them required a canvas

i da bi prikazao 2.3 milijuna njih bio bi mi potreban

that was larger than any printer in the world would print.

štampač kakvog nema na svijetu.

And so I had to divide it up into multiple panels

Stoga sam morao to podijeliti na više panoa

that are 10 feet tall by 25 feet wide.

koji su zajedno preko 3 metra visoki i preko 7,60 metara široki.

This is that piece installed in a gallery in New York --

Ovdje je prikazana ta instalacija u galeriji u New York-u;

those are my parents looking at the piece.

Ovo su moji roditelji kako je promatraju.

(Laughter)

(smijeh)

Every time I look at this piece,

Svaki put kad pogledam tu sliku,

I always wonder if my mom's whispering to my dad,

pitam se da li moja mama šapće tati,

"He finally folded his laundry."

"Konačno je složio svoju odjeću."

(Laughter)

(smijeh)

I want to show you some pieces now that are about addiction.

Želio bih Vam sada pokazati nekoliko djela s temom ovisnosti.

And this particular one is about cigarette addiction.

I konkretno ova je o ovisnosti o cigaretama.

I wanted to make a piece that shows the actual number of Americans

Htio sam pokazati koliki je stvarni broj Amerikanaca

who die from cigarette smoking.

koji umiru od pušenja cigareta.

More than 400,000 people die in the United States every year

Preko 400 tisuća ljudi umire svake godine u SAD

from smoking cigarettes.

zbog pušenja cigareta.

And so, this piece is made up of lots and lots of boxes of cigarettes.

Ovo je djelo sačinjeno od mnogo kutija cigareta.

And, as you slowly step back,

I ako se polako udaljimo,

you see that it's a painting by Van Gogh, called "Skull with Cigarette."

vidjet ćete sliku koju je nacrtao Van Gogh, "Lubanja s cigaretom."

It's a strange thing to think about, that on 9/11,

Čudno je to kad pomislite da je 11. rujna (napad na WTC),

when that tragedy happened, 3,000 Americans died.

kada se dogodila tragedja, 3000 Amerikanaca je poginulo,

And do you remember the response?

I sjećate li se kakav je odjek to imalo?

It reverberated around the world,

O tome je pričao cijeli svijet,

and will continue to reverberate through time.

i nastavit će o tome pričati.

It will be something that we talk about in 100 years.

Biti će to nešto o čemu ćemu će se pričati i za 100 godina.

And yet on that same day, 1,100 Americans died from smoking.

A ipak, tog istog dana - 1100 Amerikanaca je umrlo od pušenja.

And the day after that, another 1,100 Americans died from smoking.

I dan nakon toga, dodatnih 1100 Amerikanaca je umrlo od pušenja.

And every single day since then, 1,100 Americans have died.

I svaki dan od onda, 1100 Amerikanaca je umrlo,

And today, 1,100 Americans are dying from cigarette smoking.

i danas, 1100 Amerikanaca je umrlo od pušenja cigareta.

And we aren't talking about it -- we dismiss it.

Ali o tome ne pričamo; potiskujemo to.

The tobacco lobby, it's too strong.

Duhanski lobi naprosto je prejak.

We just dismiss it out of our consciousness.

Mi tu činjenicu jednostavno izbacimo iz svijesti.

And knowing what we know about the destructive power of cigarettes,

Iako znamo što znamo o pogubnom učinku cigareta,

we continue to allow our children, our sons and daughters,

ipak dozvoljavamo da na naša djeca, naši sinovi i kćeri,

to be in the presence of the influences that start them smoking.

budu izloženi utjecajima zbog kojih i oni počinju pušiti.

And this is what the next piece is about.

I o tome govori sljedeće djelo.

This is just lots and lots of cigarettes: 65,000 cigarettes,

Ovo je naprosto jako puno cigareta: 65000 cigareta,

which is equal to the number of teenagers

što je jednako broju teenagera

who will start smoking this month, and every month in the U.S.

koji će početi pušiti ovaj mjesec i svaki sljedeći mjesec u SAD-u.

More than 700,000 children in the United States aged 18 and under

Preko 700 tisuća djece u SAD-u starosti do 18 godina

begin smoking every year.

počinje pušiti svake godine.

One more strange epidemic in the United States

Još jedna čudna epidemija u SAD

that I want to acquaint you with

s kojom vas želim upoznati

is this phenomenon of abuse and misuse of prescription drugs.

je pojava zlouporabe lijekova na recept.

This is an image I've made out of lots and lots of Vicodin.

Ovo je slika koju sam napravio od jako puno Vicodin-a (analgetik) -

Well, actually, I only had one Vicodin

u stvari, imao sam samo jedan Vicodin

that I scanned lots and lots of times.

kojeg sam skenirao jako puno puta.

(Laughter)

(smijeh)

And so, as you stand back, you see 213,000 Vicodin pills,

I ako se odmaknete vidite 213 000 Vicodin tableta,

which is the number of hospital emergency room visits

koje predstavljaju broj hitnih intervencija

yearly in the United States,

godišnje u SAD-u,

attributable to abuse and misuse of prescription painkillers

koje se mogu povezati sa zloporabom dozvoljenih analgetika

and anti-anxiety medications.

i antidepresiva.

One-third of all drug overdoses in the U.S. --

Jedna trećina svih predoziranja u SAD-u -

and that includes cocaine, heroin, alcohol, everything --

a u to su ubrojeni kokain, heroin, alkohol, sve -

one-third of drug overdoses are prescription medications.

jedna trećina predoziranja je lijekovima na recept.

A strange phenomenon.

Čudna pojava.

This is a piece that I just recently completed

Ovo je djelo koje sam nedavno završio

about another tragic phenomenon. And that is the phenomenon,

o još jednoj tragičnoj pojavi, a to je fenomen

this growing obsession we have with breast augmentation surgery.

rastuće opsjednutosti operacijom za povećanje grudi.

384,000 women, American women, last year

384 tisuće žena, američkih žena, prošle je godine

went in for elective breast augmentation surgery.

otišlo na medicinski neindicirano povećanje grudi.

It's rapidly becoming the most popular high school graduation gift,

To postaje najpopularniji maturalni poklon

given to young girls who are about to go off to college.

djevojkama koje kreću na studij.

So, I made this image out of Barbie dolls,

Stoga sam napravio ovu sliku od Barbie lutkica

and so, as you stand back you see this kind of floral pattern,

i kad se malo odmaknete vidi se nešto kao cvjetni uzorak

and as you get all the way back, you see 32,000 Barbie dolls,

i kako se odmičete sve dalje, vidite 32 tisuće Barbie lutkica

which represents the number of breast augmentation surgeries

koje predstavljaju broj operacija povećanja grudi

that are performed in the U.S. each month.

koje se obave u SAD svaki mjesec.

The vast majority of those are on women under the age of 21.

Ogromnu većinu čine žene starosti do 21 godine.

And strangely enough, the only plastic surgery

I ma kako čudno to izgledalo, jedina plastična operacija

that is more popular than breast augmentation is liposuction,

koja je popularnija od povećanja grudi je liposukcija,

and most of that is being done by men.

koju koriste uglavnom muškarci.

Now, I want to emphasize that these are just examples.

Htio bih naglasiti: ovo su samo primjeri.

I'm not holding these out as being the biggest issues.

Ne tvrdim da su to najveći problemi

They're just examples.

Ovo su samo primjeri.

And the reason that I do this, it's because I have this fear

A razlog zbog kojeg ja to radim je što se bojim

that we aren't feeling enough as a culture right now.

da nismo trenutno dovoljno svjesni toga kao društvo.

There's this kind of anesthesia in America at the moment.

Trenutno smo u SAD-u anestezirani.

We've lost our sense of outrage, our anger and our grief

Izgubili smo smisao za neprihvatljivo, našu ljutnju i našu bol

about what's going on in our culture right now,

za to što se sada događa u našem društvu,

what's going on in our country,

što se događa u našoj zemlji,

the atrocities that are being committed in our names around the world.

koji su zločini počinjeni u naše ime diljem svijeta

They've gone missing; these feelings have gone missing.

Izgubili smo prosudbu, osjećaji su nas napustili

Our cultural joy, our national joy is nowhere to be seen.

Radost našeg društva, radost našeg naroda više se ne vidi.

And one of the causes of this, I think,

I jedan od uzroka za to, po mom mišljenju

is that as each of us attempts to build this new kind of worldview,

je taj što svatko od nas izgrađuje novu sliku svijeta

this holoptical worldview, this holographic image

tog cjelovitog, vidljivog, sveobuhvatnog pogleda

that we're all trying to create in our mind

kojeg svi pokušavamo stvoriti u svojim mislima

of the interconnection of things: the environmental footprints

o međupovezanosti svega: o ožiljcima na okolišu

1,000 miles away of the things that we buy;

1000 milja daleko od mjesta gdje smo kupili proizvod

the social consequences 10,000 miles away

o socijalnim posljedicama 10 tisuća milja udaljenih

of the daily decisions that we make as consumers.

od mjesta gdje svakodnevno donosimo odluke kao potrošači.

As we try to build this view,

I dok pokušavamo stvoriti tu sliku

and try to educate ourselves about the enormity of our culture,

i pokušavamo se educirati o veličajnosti našeg društva

the information that we have to work with is these gigantic numbers:

moramo nekako 'obraditi' te ogromne brojeve

numbers in the millions, in the hundreds of millions,

brojeve veličine miijuna, stotina milijuna

in the billions and now in the trillions.

milijarde a sada i tisuće milijarda.

Bush's new budget is in the trillions, and these are numbers

Bushev novi proračun je u tisućama milijardi, a taj broj

that our brain just doesn't have the ability to comprehend.

naš mozak naprosto ne može pojmiti.

We can't make meaning out of these enormous statistics.

Ne možemo izvući značenje iz ogromnog broja podataka

And so that's what I'm trying to do with my work,

I stoga ja pokušavam u svojim djelima

is to take these numbers, these statistics

uzeti te brojke, te podatke

from the raw language of data, and to translate them

iz bezličnog svijeta podataka i prevesti ih

into a more universal visual language, that can be felt.

u vizualni govor koji svi bolje razumijemo i osjećamo.

Because my belief is, if we can feel these issues,

Vjerujem, da ako možemo shvatiti te probleme,

if we can feel these things more deeply,

i ako bolje razumijemo bit problema,

then they'll matter to us more than they do now.

da ćemo se više i baviti tim problemom nego do sada.

And if we can find that,

I ako to možemo prihvatiti

then we'll be able to find, within each one of us,

onda ćemo biti u stanju svaki ponaosob

what it is that we need to find to face the big question,

shvatiti što treba napraviti da se suočimo s pitanjem svih pitanja:

which is: how do we change?

Kako se promijenti?

That, to me, is the big question that we face as a people right now:

To je po meni pitanje s kojim se suočavamo trenutno kao ljudska vrsta:

how do we change? How do we change as a culture,

Kako se promijeniti? Kako promijeniti društvo,

and how do we each individually take responsibility

i kako da svatko od nas preuzme svoj dio odgovornosti

for the one piece of the solution that we are in charge of,

za onaj dio rješenja koji je u njegovoj nadležnosti.

and that is our own behavior?

Kako promijeti svoje ponašanje?

My belief is that you don't have to make yourself bad

Uvjeren sam da se ne moramo sramiti sebe

to look at these issues.

kad se suočavamo s tim pitanjima.

I'm not pointing the finger at America in a blaming way.

Ja ne upirem optužujuće prstom na Ameriku.

I'm simply saying, this is who we are right now.

Ja samo želim reći: ovakvi smo sada

And if there are things that we see

I ako vidimo da ima stvari koje

that we don't like about our culture,

nam se ne sviđaju u našem društvu,

then we have a choice.

onda imamo izbor.

The degree of integrity that each of us can bring to the surface,

Svi mi možemo svojom čestitosti doprinjeti sučeljavanju

to bring to this question, the depth of character that we can summon,

s tim pitanjem, možemo se osloniti na snagu ličnosti koju posjedujemo

as we show up for the question of how do we change --

kad se sučeljavamo s pitanjem: Kako se promijeniti?

it's already defining us as individuals and as a nation,

To nas već sada obilježava kao pojedince i kao narod

and it will continue to do that, on into the future.

i biti će to tako i u budućnosti.

And it will profoundly affect the well-being, the quality of life

I to će duboko utjecati na blagostanje, na kvalitetu života

of the billions of people

milijarde ljudi

who are going to inherit the results of our decisions.

koji će naslijediti poslijedice naših odluka.

I'm not speaking abstractly about this,

Ne pričam o tome kao o nečemu nestvarnom

I'm speaking -- this is who we are in this room,

Govorim vam - takvi smo mi koji smo u ovoj dvorani.

right now, in this moment.

Upravo sada, u ovom trenutku.

Thank you and good afternoon.

Zahvaljujem Vam i želim ugodno poslijepodne

(Applause)

(pljesak)