Maria Bezaitis: The surprising need for strangeness

125,500 views ・ 2013-05-14

TED


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00:00
Translator: Joseph Geni Reviewer: Morton Bast
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譯者: William Choi 審譯者: Marssi Draw
00:12
"Don't talk to strangers."
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「不要跟陌生人說話。」
00:16
You have heard that phrase uttered
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幾十年來,你已聽過了
00:18
by your friends, family, schools and the media for decades.
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你的朋友、家人、學校、媒體 說這句話。
00:22
It's a norm. It's a social norm.
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這是一種規範, 這是一種社會規範,
00:25
But it's a special kind of social norm,
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但它是一種特殊的社會規範。
00:27
because it's a social norm that wants to tell us
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因為這社會規範告訴我們
00:30
who we can relate to and who we shouldn't relate to.
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可以與誰親近,不應與誰親近。
00:34
"Don't talk to strangers" says,
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「不要跟陌生人說話」即是
00:37
"Stay from anyone who's not familiar to you.
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「遠離不熟悉的人,
00:41
Stick with the people you know.
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和熟悉的人在一起,
00:43
Stick with people like you."
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和像你的人在一起。」
00:46
How appealing is that?
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這樣聽起來吸引人嗎?
00:49
It's not really what we do, is it, when we're at our best?
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在我們於最佳狀態的時候, 其實我們不會這麼做,對吧?
00:52
When we're at our best, we reach out to people
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當我們處於最佳狀態的時候,
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who are not like us,
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會接觸其他和我們不同的人,
00:56
because when we do that, we learn from people
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因為當我們這樣做的時候,
00:59
who are not like us.
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可從和我們不同的人身上學習,
01:01
My phrase for this value of being with "not like us"
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我稱這價值觀 「與其他和我們不同的人接觸」
01:06
is "strangeness,"
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為「陌生感」,
01:07
and my point is that in today's digitally intensive world,
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我認為在現今數位密集的世界,
01:11
strangers are quite frankly not the point.
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坦白說,陌生人並不是重點。
01:15
The point that we should be worried about is,
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我們應該擔心的是,
01:17
how much strangeness are we getting?
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我們得到了多少陌生感?
01:20
Why strangeness? Because our social relations
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為什麼是陌生感? 因為我們的社會關係
01:23
are increasingly mediated by data,
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越來越多地透過數據傳達,
01:26
and data turns our social relations into digital relations,
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而數據把我們的社會關係 轉為數位關係,
01:30
and that means that our digital relations
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意味著我們的數位關係
01:32
now depend extraordinarily on technology
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強烈地依賴科技,
01:36
to bring to them a sense of robustness,
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以帶來穩健感、
01:39
a sense of discovery,
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發現感、
01:41
a sense of surprise and unpredictability.
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驚奇感和不可預測。
01:44
Why not strangers?
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為什麼不是陌生人?
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Because strangers are part of a world
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因為陌生人屬於
01:48
of really rigid boundaries.
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界限鮮明世界的一部分,
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They belong to a world of people I know
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他們屬於我所熟識的人的世界,
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versus people I don't know,
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和我不認識的人的世界,
01:56
and in the context of my digital relations,
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在數位關係的背景下,
01:58
I'm already doing things with people I don't know.
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我已經和不認識的人一起做事。
02:02
The question isn't whether or not I know you.
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問題不在於我到底是否認識你,
02:06
The question is, what can I do with you?
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問題是,我們可以一起做什麼呢?
02:08
What can I learn with you?
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我們可以一起學習什麼?
02:11
What can we do together that benefits us both?
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我們可以一起做些什麼, 以致雙方得益?
02:15
I spend a lot of time thinking about
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我花了很多時間去思考,
02:17
how the social landscape is changing,
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社會地景是怎樣改變的,
02:20
how new technologies create new constraints
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新科技如何帶給人類新的限制
02:23
and new opportunities for people.
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與新的機會。
02:25
The most important changes facing us today
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今天我們面對的最重要改變是
02:28
have to do with data and what data is doing
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必須處理數據和處理哪些數據去
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to shape the kinds of digital relations
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塑造各類不同的數位關係,
02:33
that will be possible for us in the future.
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未來對我們有用的關係。
02:35
The economies of the future depend on that.
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未來的經濟依靠著這些關係,
02:38
Our social lives in the future depend on that.
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我們的社交生活依靠著這些關係,
02:41
The threat to worry about isn't strangers.
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令人擔心的並不是陌生人,
02:44
The threat to worry about is whether or not
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我們須擔心的威脅是
02:46
we're getting our fair share of strangeness.
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能否得到本屬於 我們份額的陌生感。
02:49
Now, 20th-century psychologists and sociologists
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二十世紀的心理學家和社會學家
02:51
were thinking about strangers,
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過去在關於陌生人的議題上,
02:53
but they weren't thinking so dynamically about human relations,
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沒有隨著時代變遷思考人類關係,
02:56
and they were thinking about strangers
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在這個議題上,
02:58
in the context of influencing practices.
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他們把陌生人放在 實踐影響的脈絡來思考。
03:00
Stanley Milgram from the '60s and '70s,
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六、七十年代, 斯坦利·米爾格拉姆 (Stanley Milgram) ──
03:03
the creator of the small-world experiments,
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小世界實驗的創造者,
03:05
which became later popularized as six degrees of separation,
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這實驗後來普及為六度分隔理論,
03:08
made the point that any two arbitrarily selected people
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即是任何兩個隨意揀選的人,
03:12
were likely connected from between five to seven intermediary steps.
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很可能由五至七個中間人 連接在一起,
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His point was that strangers are out there.
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他認為陌生人就在那裡。
03:18
We can reach them. There are paths
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我們能夠接觸他們,
03:20
that enable us to reach them.
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總有些路徑使我們能夠接觸他們。
03:23
Mark Granovetter, Stanford sociologist, in 1973
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在1973年,史丹佛社會學家 馬克.格蘭諾維特 (Mark Granovetter),
03:26
in his seminal essay "The Strength of Weak Ties,"
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寫了一篇具開創性的論文, 名為「弱連結的力量」,
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made the point that these weak ties
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指出這些弱連結
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that are a part of our networks, these strangers,
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是我們網絡的一部分,這些陌生人
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are actually more effective at diffusing information to us
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較強連結、與我們最接近的人,
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than are our strong ties, the people closest to us.
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更有效地向我們傳播信息,
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He makes an additional indictment of our strong ties
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他對我們的強連結提出額外指控,
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when he says that these people who are so close to us,
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當他說這些人那麼接近我們,
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these strong ties in our lives,
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這些我們生活中的強連結,
03:50
actually have a homogenizing effect on us.
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事實上對我們有著均質化的影響,
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They produce sameness.
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他們產生相同性,
03:56
My colleagues and I at Intel have spent the last few years
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在英特爾,我和同事 曾經花掉了數年時間去尋找,
03:59
looking at the ways in which digital platforms
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數位平台正以何種方式
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are reshaping our everyday lives,
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改變我們的日常生活,
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what kinds of new routines are possible.
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哪些新的常規可能造成影響?
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We've been looking specifically at the kinds
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我們曾特別地尋找
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of digital platforms that have enabled us
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各式各樣的數位平台,
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to take our possessions, those things that used to be
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讓我們把佔有物 ──那些曾只限於
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very restricted to us and to our friends in our houses,
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我們在自家裡和朋友使用──
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and to make them available to people we don't know.
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分享給我們不認識的人。
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Whether it's our clothes, whether it's our cars,
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不管是我們的衣服, 不管是我們的車,
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whether it's our bikes, whether it's our books or music,
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不管是我們的自行車, 不管是我們的書或音樂,
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we are able to take our possessions now
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現在我們也可以把自己的東西,
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and make them available to people we've never met.
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交給那些未曾謀面的陌生人。
04:32
And we concluded a very important insight,
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而且我們總結出一條非常重要的見解,
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which was that as people's relationships
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就是當人與生活中的事物
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to the things in their lives change,
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改變關係的時候,
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so do their relations with other people.
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他們與其他人的關係也改變了。
04:43
And yet recommendation system
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一代又一代的推薦系統
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after recommendation system continues to miss the boat.
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持續讓我們坐失良機。
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It continues to try to predict what I need
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這系統還根據我過往的
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based on some past characterization of who I am,
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一些特徵和做過什麼事情,
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of what I've already done.
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來預測我的需要。
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Security technology after security technology
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一代又一代的保安技術
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continues to design data protection
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也持續設計數據保護方案
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in terms of threats and attacks,
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來抵禦威脅和攻擊。
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keeping me locked into really rigid kinds of relations.
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讓我聚焦在真正制式的各類關係,
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Categories like "friends" and "family"
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分類如「朋友」和「家庭」,
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and "contacts" and "colleagues"
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「聯絡人」和「同事」,
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don't tell me anything about my actual relations.
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不要告訴我任何現實生活的關係是什麼。
05:16
A more effective way to think about my relations
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一個更有效的方法去思考我的關係,
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might be in terms of closeness and distance,
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就是根據親密和距離來說,
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where at any given point in time, with any single person,
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在某一特定的時間,與任何一個人,
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I am both close and distant from that individual,
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讓我與那人親近,同時保持距離,
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all as a function of what I need to do right now.
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一切都取決於我現在需要做什麼。
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People aren't close or distant.
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我們與其他人並不親密,也不疏離,
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People are always a combination of the two,
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人們總是兩者的結合,
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and that combination is constantly changing.
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而這結合是不斷變化的。
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What if technologies could intervene
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假如科技能夠介入
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to disrupt the balance of certain kinds of relationships?
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並破壞某類關係的平衡呢?
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What if technologies could intervene
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假如科技能夠介入
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to help me find the person that I need right now?
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幫助我去找尋那些 我現在就需要的人呢?
05:55
Strangeness is that calibration
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陌生感就是
05:57
of closeness and distance
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親密感和距離的衡量標準,
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that enables me to find the people that I need right now,
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讓我們找到我們現在就需要的人,
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that enables me to find the sources of intimacy,
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讓我們找到親密感與
06:07
of discovery, and of inspiration that I need right now.
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發現的來源,和我現在就需要的靈感。
06:11
Strangeness is not about meeting strangers.
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陌生感並不是與陌生人會面,
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It simply makes the point that we need
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簡言之,我們需要
06:16
to disrupt our zones of familiarity.
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瓦解我們熟悉的圈子。
06:19
So jogging those zones of familiarity is one way to think about strangeness,
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所以在熟悉地帶慢跑, 就是思考陌生感的方式之一。
06:23
and it's a problem faced not just by individuals today,
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這並不只是今日個人所面對的問題,
06:25
but also by organizations,
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不同機構也同樣面對這問題,
06:28
organizations that are trying to embrace massively new opportunities.
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機構正嘗試迎接大量的新機會。
06:32
Whether you're a political party
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無論你是否一身為個政黨,
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insisting to your detriment on a very rigid notion
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堅持於受到嚴格條件的限制
06:37
of who belongs and who does not,
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不論屬於誰,或不屬於誰;
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whether you're the government
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無論你是否身為一個政府,
06:41
protecting social institutions like marriage
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要保護社會制度,如婚姻,
06:44
and restricting access of those institutions to the few,
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並只讓很少人接觸這些制度;
06:48
whether you're a teenager in her bedroom
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無論你是否是一個 身處自己臥房的年輕人,
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who's trying to jostle her relations with her parents,
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試圖與父母修補關係。
06:53
strangeness is a way to think about how we pave the way
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陌生感是一種讓我們思考
06:56
to new kinds of relations.
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要如何建立新關係的方式。
06:59
We have to change the norms.
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我們必須改變規範,
07:02
We have to change the norms in order to enable
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我們一定要改變規範,
07:05
new kinds of technologies
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使各種類型的新科技,
07:07
as a basis for new kinds of businesses.
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能夠成為各類新商業活動的基礎。
07:10
What interesting questions lie ahead for us
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在這個沒有陌生人的世界,
07:14
in this world of no strangers?
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擺在我們面前的是什麼有趣問題?
07:16
How might we think differently about our relations with people?
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我們怎樣以不同的方式 去思考與其他人的關係?
07:20
How might we think differently about our relations
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我們怎樣以不同的方式去思考
07:23
with distributed groups of people?
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與其他異己大眾間的關係?
07:25
How might we think differently about our relations with technologies,
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我們怎樣以不同的方式去思考 我們與科技的關係?
07:30
things that effectively become social participants
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而事實上,科技憑藉著自身的重要性
07:33
in their own right?
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變成了社會參與者。
07:35
The range of digital relations is extraordinary.
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數位關係涉及範圍超乎相像,
07:39
In the context of this broad range of digital relations,
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在這廣大數位關係的時空背景下,
07:43
safely seeking strangeness might very well be
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我們安全地尋求陌生感
07:46
a new basis for that innovation.
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也許就能成為創新的一種新基礎了。
07:48
Thank you.
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謝謝!
07:50
(Applause)
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(掌聲)
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