請雙擊下方英文字幕播放視頻。
譯者: Joan Liu
審譯者: Wang-Ju Tsai
00:25
We're going to talk -- my -- a new lecture, just
0
25000
1000
我們要講一個,特別為
00:26
for TED -- and I'm going show you some illusions
1
26000
3000
TED 做的新的演講。我要給你們看一些
00:29
that we've created for TED, and I'm going to try
2
29000
2000
我們特別為TED做的幻象。我會嘗試
00:32
to relate this to happiness. What I was thinking
3
32000
2000
讓這些與「怏樂」有關。我在想
00:34
about with happiness is, what gives happiness --
4
34000
3000
快樂是什麼,什麽爲人帶來快樂?
00:37
or happiness, which I equate with joy in my
5
37000
4000
在我的領域中,快樂相當於喜悅。
00:41
particular area, and I think there's something very
6
41000
2000
而且我認為有個非常基本的東西。
00:43
fundamental. And I was thinking about this. And
7
43000
3000
我這麼想的:
00:47
it's in terms of both illusions and movies that we
8
47000
4000
以幻象和電影的角度來說,
00:51
go see and jokes and magic shows is that there's
9
51000
4000
當我們聽笑話或看魔術時,
00:55
something about these things where our
10
55000
2000
有個特點是他們都以一種討喜的方式
00:57
expectations are violated in some sort of pleasing
11
57000
4000
違反我們預想的結果。
01:01
way. You go see a movie. And it has an unexpected
12
61000
3000
你去看一場電影,出奇意表地來一個轉折,
01:04
twist -- something that you didn't expect -- and
13
64000
3000
一個你沒有想到的轉折,
01:07
you find a joyful experience. You look at those
14
67000
3000
你覺得這是個喜悅的經驗。
01:10
sort of illusions in my book and it's not as what
15
70000
3000
你看我書中的幻象,他們跟你預期的不一樣。
01:13
you'd expect. And there's something joyful about
16
73000
2000
然而這當中是有喜悅的元素的。
01:15
it. And it's the same thing with jokes and all
17
75000
3000
這跟笑話是一樣的。
01:18
these sorts of things. So, what I'm going to try
18
78000
3000
所以我要試著在我的講座中
01:21
and do in my lecture is go a little bit further
19
81000
2000
作一些嘗試
01:24
and see if I can violate your expectations in a
20
84000
3000
看是否能以討喜的方式違反你的期望。
01:27
pleasing way. I mean, sometimes expectations that
21
87000
3000
我的意思是,有時被違反的期望是不討喜的,
01:30
are violated are not pleasant, but I'm going to try
22
90000
2000
但我要嘗試的是用一種討喜、
01:32
to do it in a pleasant way, in a very primal way,
23
92000
2000
簡單的方式
01:35
so I can make the audience here happy.
24
95000
2000
來讓觀眾開心。
01:37
So I'm going to show you some ways that we can
25
97000
3000
我現在為你示範一些我們可以
01:40
violate your expectations. First of all, I want to
26
100000
3000
違反你期望的例子。首先,我要
01:43
show you the particular illusion here. I want you
27
103000
3000
給你看以下的幻像。當銀幕出現的時候,
01:46
first of all when it pops up on the screen to
28
106000
3000
我要你們留意
01:49
notice that the two holes are perpendicular to
29
109000
2000
有兩個互相垂直的洞。
01:51
each other. These are all perceptual tricks. These
30
111000
4000
這些都是感知上的戲法。
01:55
are real objects that I'm going to show you. Now
31
115000
11000
我要給你看的都是真實的物體。
02:06
I'm going to show you how it is done. I've looped
32
126000
2000
現在我要給你看是怎麼做到的。
02:09
the film here so you can get a very interesting
33
129000
2000
我將這短片轉了一下,讓你可以有個有趣的經驗。
02:11
experience. I want you to see how this illusion is
34
131000
3000
我要你看這個戲法是如何製造出來的;
02:14
constructed, and it's going to rotate so you see
35
134000
3000
他會轉到讓你看到物體內外相反。
02:17
that it's inside out. Now watch, as it rotates
36
137000
3000
現在仔細看他轉回去。
02:20
back, how quickly your perception snaps. OK now.
37
140000
5000
看你的感知多快的閃回去。好,現在,
02:26
Watch it as it rotates back again. And this is a very
38
146000
2000
再看他轉回去。而且我們這裡的觀眾
02:29
bright audience, all right? See if you can stop it
39
149000
2000
是非常聰明的。看你能不能阻止這個現象。
02:32
from happening, even though you know 100 percent it's
40
152000
3000
就算你百分百確定這是真的,
02:35
true that -- bam! You can't undo it. What does
41
155000
5000
但是,哎呀,你控制不了。
02:40
that tell you about yourselves? We're going to do
42
160000
4000
這告訴你甚麼?
02:44
it again. No doubt about it. See if you can stop
43
164000
3000
我們再來一次,無可否認的,你可以試著阻止它。
02:47
it from happening. No. It's difficult.
44
167000
4000
不行,太難了。
02:54
And we can violate your expectations in a whole
45
174000
3000
我們可以用很多方法違反你的期望,
02:57
variety of ways about representation, about shape,
46
177000
3000
例如形狀或顏色,
03:00
about color and so forth and it's very primal. And
47
180000
3000
而且這是非常基本的。
03:03
it's an interesting question to ponder, why these
48
183000
2000
這是一個有趣的問題。
03:06
things -- we find these things joyful. Why would
49
186000
4000
為什麼會這樣-我們覺得愉悅。
03:10
we find them joyful? So, here's something that
50
190000
2000
為什麼它們能逗我們開心?
03:13
Lionel did a while ago. I like these sort of
51
193000
2000
這是黎歐諾前一陣子做的東西。我喜歡這類的
03:15
little things like this.
52
195000
1000
小東西。
03:19
Again, this is not an optical trick. This is what
53
199000
3000
同樣的,這不是視覺上的詭計。這是
03:22
you would see. In other words, it's not a camera
54
202000
19000
你真的看見的。也就是說,這不是影片剪輯。
03:42
cut. It's a perceptual trick.
55
222000
2000
這是感知錯覺。
03:55
OK. We can violate your expectations about
56
235000
2000
好。我們可以違反你對於
03:57
shape.
57
237000
1000
形狀的期望。
04:16
We can violate your expectations on representation
58
256000
3000
我們可以違反你對圖像的期望
04:20
-- what an image represents. What do you see here?
59
260000
3000
-圖像代表的事物。你在這張圖中看見什麼?
04:25
How many of you here see dolphins? Raise your hand
60
265000
7000
有多少人看見海豚?請舉手
04:32
if you see dolphins. OK, those people who raised
61
272000
4000
如果你看見海豚的話。好,那些舉手的
04:36
their hands, afterwards, the rest of the audience,
62
276000
2000
人,演講完,其他的聽眾
04:38
go talk to them, all right? Actually, this is the
63
278000
4000
去找他們談談,好嗎?事實上,這是
04:42
best example of priming by experience that I know.
64
282000
4000
據我所知經驗造成偏好的最好的例子。
04:46
If you are a child under the age of 10 who
65
286000
3000
如果你是十歲以下的小孩
04:50
haven't been ruined yet, you will look at this
66
290000
3000
還沒墮落,你看著
04:53
image and see dolphins. Now, some of you adults
67
293000
4000
這張圖會看見海豚。同時,在場的一些大人
04:57
here are saying, "What dolphins? What dolphins?"
68
297000
2000
會說:什麼海豚?哪有海豚?
04:59
But in fact, if you reversed the figure ground --
69
299000
3000
但事實上,如果你反轉圖像的背景-
05:02
in other words, the dark areas here -- I forgot to
70
302000
2000
就是這裡深色的區塊-我忘了
05:05
ask for a pointer -- but if you reverse it, you'll
71
305000
2000
要紅外線指燈筆-但如果你反轉它的話,你會
05:07
see a whole series of little dolphins. By the way,
72
307000
3000
看見成群的小海豚。順道一提,
05:10
if you're also a student at CalTech -- they also
73
310000
2000
如果你是加州理工學院的學生-他們也
05:13
tend to just see the dolphins. It's based on
74
313000
3000
傾向於看見海豚。這是以經驗
05:16
experience.
75
316000
2000
為基礎的。
05:20
Now, something like this can be used because this
76
320000
3000
而這些之所以能拿來運用是因為
05:23
is after all talk about design, too. This was
77
323000
2000
我們談的是設計。這是
05:25
done by Saatchi and Saatchi, and they actually got
78
325000
3000
上奇廣告公司做的。他們真的
05:28
away with this ad in Australia. So, if you look at
79
328000
3000
得以在澳洲用了這個廣告。如果你看
05:31
this ad for beer, all those people are in sort of
80
331000
4000
這個啤酒的廣告,所有人的儀態都好像
05:36
provocative positions. But they got it passed, and
81
336000
3000
很挑逗。但他們混過去了。還
05:39
actually won the Clio awards, so it's funny how you can do
82
339000
4000
得了克里歐獎。所以做這些事
05:43
these things.
83
343000
1000
是很有趣的。
05:44
Remember that sort of, um. This is the joke I did
84
344000
6000
還記得有一種,嗯,我開的玩笑嗎?
05:52
when the Florida ballot was going around. You
85
352000
4000
在佛羅里達州開票的時候,
05:56
know, count the dots for Gore; count the dots for
86
356000
2000
數高爾的點數,數布希的點數。
05:58
Bush; count 'em again ...
87
358000
1000
再數一次。
06:03
You can violate your expectations about
88
363000
3000
你還可以這樣違反經驗造就的期望。
06:06
experience. Here is an outside water fountain that
89
366000
6000
這是個戶外噴水池,
06:13
I created with some friends of mine, but you can
90
373000
2000
我和一些朋友發明的。
06:15
stop the water in drops and -- actually make all
91
375000
3000
但你可以讓水滴靜止,而且讓它停在半空中。
06:18
the drops levitate. This is something we're
92
378000
6000
這是我們現在在做的:
06:24
building for, you know, amusement parks and that
93
384000
2000
就是遊樂場那類的。
06:26
kind of stuff.
94
386000
1000
現在,
06:27
Now let's take a static image. Can you see this?
95
387000
4000
我們看這個靜態的圖。你們看得到嗎?
06:31
Do you see the middle section moving down and the
96
391000
3000
有沒有看到中間的部份正往下移
06:34
outer sections moving up? It's completely static.
97
394000
2000
而外部則往上移?這完全是靜態的。
06:38
It's a static image. How many people see this
98
398000
2000
是靜態圖。多少人看見這個幻象?
06:40
illusion? It's completely static.
99
400000
4000
這完全是靜態的。
06:46
Right. Now, when -- it's interesting that when we
100
406000
3000
好。有趣的是,我們看圖的時候,
06:49
look at an image we see, you know, color, depth,
101
409000
3000
可以看見顏色,濃淺度,和質感。
06:53
texture. And you can look at this whole scene and
102
413000
3000
而且你們可以看整個場景來分析它。
06:56
analyze it. You can see the woman is in closer than
103
416000
3000
你可以看出這個女人比較靠近牆。
06:59
the wall and so forth. But the whole thing is
104
419000
2000
但事實上整個是平面的。
07:01
actually flat. It's painted. It's trompe l'oeil.
105
421000
4000
這是畫的。這是透視畫法。
07:06
And it was such a good trompe l'oeil that people
106
426000
2000
這透視畫法傳神到
07:08
got irritated when they tried to talk to the
107
428000
2000
有些人為了這女人不回他們的話
07:10
woman and she wouldn't respond.
108
430000
2000
而生氣。
07:15
Now, you can make design mistakes. Like this
109
435000
4000
現在,你也可以在設計上使用錯覺。
07:19
building in New York. So that when you see it from
110
439000
5000
像這棟在紐約的建築。從這邊看起來,
07:25
this side, it looks like the balconies tilt up,
111
445000
3000
陽台看起來往上翹;
07:28
and when you walk around to the other side it
112
448000
2000
但你如果走到另一邊,
07:30
looks like the balconies go down. So there are
113
450000
4000
看起來陽台往下傾。
07:35
cases where you have mistakes in design that
114
455000
2000
所以你也可以在設計上置入
07:37
incorporate illusions.
115
457000
1000
感知錯覺。
07:38
Or, you take this particular un-retouched
116
458000
3000
或是,你也可以看這張沒有修過的照片。
07:41
photograph. Now, interestingly enough, I get a lot
117
461000
7000
現在非常有趣的,
07:49
of emails from people who say, "Is there any
118
469000
2000
我常常收到有人透過電郵問我:
07:51
perceptual difference between males and females?"
119
471000
4000
「男生跟女生中間在感知錯覺中有什麼不同嗎?」
07:56
And I really say, "No." I mean, women can navigate
120
476000
2000
然後我會回答:「沒有」我的意思是
07:58
through the world just as well as males can -- and
121
478000
3000
女生跟男生一樣可以正常生活
08:01
why wouldn't they? However, this is the one
122
481000
2000
為什麼不?
08:03
illusion that women can consistently do better
123
483000
3000
但事實上是有女人比男人強的:
08:06
than males: in matching which head because they
124
486000
3000
在配對哪一個頭是誰的
08:09
rely on fashion cues. They can match the hat.
125
489000
3000
因為她們可以用流行線索。她們會配對帽子。
08:15
Okay, now getting to a part -- I want to show
126
495000
2000
好,現在回到重點。我要給你們看設計上的錯覺。
08:17
design in illusions. I believe that the first
127
497000
3000
據我所知,
08:20
example of illusions being used purposely was by
128
500000
5000
第一個故意使用錯覺的人是達文西。
08:25
da Vinci in this anamorphic image of an eye. So
129
505000
5000
在他的歪像眼睛中,
08:31
that when you saw from one little angle was like
130
511000
2000
從一個角度看是這樣的。
08:34
this. And this little technique got popular in the
131
514000
3000
這個技巧在
08:37
16th century and the 17th century to disguise
132
517000
3000
十六十七世紀常被用來掩飾特殊意思。
08:40
hidden meanings, where you could flip the image and
133
520000
3000
你可以把圖像轉過來
08:43
see it from one little point of view like this.
134
523000
4000
就可以從這個角度看到。
08:48
But these are early incorporations of illusions
135
528000
2000
這是早期在感知錯覺上的應用。
08:51
brought to -- sort of high point with Hans
136
531000
2000
Hans Holbein在「使者」
08:53
Holbein's "Ambassadors." And Hans Holbein worked
137
533000
3000
這幅畫用得淋漓盡致。而且
08:56
for Henry VIII. This was hung on a wall where you
138
536000
4000
Hans Holdbein為亨利八世工作。
09:00
could walk down from the stair and you can see
139
540000
2000
你可以爬上樓梯
09:02
this hidden skull.
140
542000
1000
就可以看到隱藏的骷髏頭。
09:06
All right, now I'm going to show you some
141
546000
1000
好,現在,我要給你們看一些設計家
09:09
designers who work with illusions to give that
142
549000
2000
他們如何使用錯覺來製造驚喜的元素。
09:11
element of surprise. One of my favorites is Scott
143
551000
3000
一個我很喜歡的是史考特金。
09:14
Kim. I worked with Scott to create some illusions
144
554000
4000
我和史考特一同製作了一些感知錯覺給TED,
09:18
for TED that I hope you will enjoy. We have one
145
558000
5000
希望你們會喜歡。
09:23
here on TED and happiness.
146
563000
3000
我們這裡有一個是有關TED和快樂的。
09:41
OK now. Arthur [Ganson] hasn't talked yet, but his is
147
581000
3000
好現在亞瑟還沒講話,
09:44
going to be a delightful talk and he has some of
148
584000
3000
但他要講的挺令人愉悅的
09:47
his really fantastic machines outside. And so, we
149
587000
6000
而且他在外面有一些非常有趣的機器。
09:54
-- Scott created this wonderful tribute to Arthur
150
594000
3000
所以,我們-史考特製作了一些東西給
09:57
Ganson.
151
597000
1000
亞瑟甘森。
10:09
Well, there's analog and digital. Thought that
152
609000
8000
好,這裡是「analog」和「digital」
10:17
was appropriate here.
153
617000
1000
覺得這個在這裡很適合。
10:23
And figure goes to ground.
154
623000
2000
然後「figure」變成「ground」。
10:38
And for the musicians.
155
638000
1000
然後給音樂家們,
10:59
And of course, since happiness -- we want "joy to the
156
659000
2000
當然的,因為是快樂,我們要
11:01
world."
157
661000
1000
「joy to the world」(把快樂帶給世間)
11:11
Now, another great designer -- he's very well
158
671000
2000
現在,另一個很棒的設計家
11:13
known in Japan -- Shigeo Fukuda. And he just
159
673000
5000
他在日本非常有名:福田 繁雄。
11:18
builds some fantastic things. This is simply
160
678000
2000
他製造了一些很有趣的東西。
11:20
amazing. This is a pile of junk that when you view
161
680000
7000
這實在是太驚人了。在這個角度看,
11:27
it from one particular angle, you see its
162
687000
9000
這是一堆沒用的廢物,
11:36
reflection in the mirror as a perfect piano.
163
696000
2000
但你看從鏡子中反射出來的是一架完整的鋼琴。
11:54
Pianist transforms to violinist.
164
714000
10000
鋼琴家變成小提琴家。
12:07
This is really wild. This assemblage of forks,
165
727000
5000
這很瘋狂。這些叉子、刀子和湯匙和
12:13
knives and spoons and various cutlery, welded
166
733000
3000
一些廚房用具的組合,
12:16
together. It gives a shadow of a motorcycle. You learn
167
736000
12000
成為一臺摩托車的影子。
12:29
something in the sort of thing that I do, which
168
749000
2000
從這些可以學到一件事情:
12:32
is there are people out there with a lot of time
169
752000
1000
就是很多人
12:34
on their hands.
170
754000
1000
非常閒。
12:39
Ken Knowlton does wonderful composite images, like
171
759000
5000
Ken Knowlton在組合這些圖片中做的很好。
12:45
creating Jacques Cousteau out of seashells --
172
765000
2000
像是從貝殼中拼出Jacques Consteau,
12:47
un-retouched seashells, but just by rearranging
173
767000
2000
沒有修片過的貝殼,只是重新拼過。
12:49
them. He did Einstein out of dice because, after
174
769000
4000
他也用骰子拼出愛因斯坦,
12:53
all, Einstein said, "God does not play dice with
175
773000
3000
畢竟愛因斯坦曾說:「神不跟世界玩丟骰子的。」
12:56
the universe." Bert Herzog out of un-retouched
176
776000
4000
用未修片的鍵盤拼出Bert Herzog(德國電影家)。
13:01
keyboards. Will Shortz, crossword puzzle. John
177
781000
5000
用字謎拼Will Shortz(美國字謎創作家)
13:06
Cederquist does these wonderful trompe l'oeil
178
786000
3000
Cederquist(傢具設計家)
13:10
cabinets.
179
790000
1000
利用透視法做的衣櫃。
13:12
Now, I'm going to skip ahead since I'm sort of running
180
792000
2000
現在我要跳過一些東西,我有點時間不夠。
13:14
[behind]. I want to show you quickly what I've
181
794000
2000
我要用很快的速度給你們看我做的東西
13:17
created, some new type of illusions. I've done
182
797000
5000
一些新的感知錯覺。
13:22
something with taking the Pixar-type illusions. So
183
802000
4000
我用類似皮克斯的圖像做些手法。
13:26
you see these kids the same size here, running
184
806000
4000
你看這些小孩是同樣的大小,在走廊上奔跑。
13:30
down the hall. The two table tops of the same size.
185
810000
3000
兩張一樣大小的桌子。
13:33
They're looking out two directions at once. You
186
813000
4000
他們同時往兩個方向看。
13:37
have a larger piece fitting in with a smaller. And
187
817000
7000
你有一個大的東西放進小的。
13:44
that's something for you to think about, all
188
824000
2000
這是個給你們想的東西,好嗎?
13:46
right? So you see larger pieces fitting in within
189
826000
2000
你看到一個較大的物體放到一個較小的物體當中。
13:48
smaller pieces here. Does everyone see that? Which
190
828000
4000
大家都有看到嗎?
13:52
is impossible. You can see the two kids are
191
832000
5000
這是不可能辦到的。
13:57
looking out simultaneously out of two different
192
837000
2000
你看到兩個小孩同時往兩個方向看。
13:59
directions at once. Now can you believe these two
193
839000
6000
現在你相信這兩張桌子的桌面
14:06
table tops are the same size and shape? They are.
194
846000
4000
形狀和大小都一樣嗎?他們真的一樣。
14:10
So, if you measured them, they would be. And as I say,
195
850000
6000
就是如果你去測量他們,他們真的一樣。
14:16
those two figures are identical in size and shape.
196
856000
3000
就像我說的,那兩樣東西是在大小和形狀上是一模一樣的。
14:22
And it's interesting, by doing this in this sort
197
862000
4000
這非常有趣,就是這樣做,
14:26
of rendered fashion, how much stronger the
198
866000
3000
這些感知錯覺可以變得這麼奇怪。
14:29
illusions are. Any case, I hope this has brought
199
869000
2000
不論如何,我希望這有讓你
14:31
you a little joy and happiness, and if you're
200
871000
2000
感到愉悅及快樂,
14:33
interested in seeing more cool effects, see me
201
873000
3000
如果你想要看更多很酷的東西,到外面找我,
14:36
outside. I'd be happy to show you lots of things.
202
876000
2000
我很樂意給你們看很多東西。
New videos
關於本網站
本網站將向您介紹對學習英語有用的 YouTube 視頻。 您將看到來自世界各地的一流教師教授的英語課程。 雙擊每個視頻頁面上顯示的英文字幕,從那裡播放視頻。 字幕與視頻播放同步滾動。 如果您有任何意見或要求,請使用此聯繫表與我們聯繫。