Powerful visual illusions | Al Seckel

108,208 views ・ 2007-04-30

TED


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譯者: Joan Liu 審譯者: Wang-Ju Tsai
00:25
We're going to talk -- my -- a new lecture, just
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我們要講一個,特別為
00:26
for TED -- and I'm going show you some illusions
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TED 做的新的演講。我要給你們看一些
00:29
that we've created for TED, and I'm going to try
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我們特別為TED做的幻象。我會嘗試
00:32
to relate this to happiness. What I was thinking
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讓這些與「怏樂」有關。我在想
00:34
about with happiness is, what gives happiness --
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快樂是什麼,什麽爲人帶來快樂?
00:37
or happiness, which I equate with joy in my
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在我的領域中,快樂相當於喜悅。
00:41
particular area, and I think there's something very
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而且我認為有個非常基本的東西。
00:43
fundamental. And I was thinking about this. And
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我這麼想的:
00:47
it's in terms of both illusions and movies that we
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以幻象和電影的角度來說,
00:51
go see and jokes and magic shows is that there's
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當我們聽笑話或看魔術時,
00:55
something about these things where our
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有個特點是他們都以一種討喜的方式
00:57
expectations are violated in some sort of pleasing
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違反我們預想的結果。
01:01
way. You go see a movie. And it has an unexpected
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你去看一場電影,出奇意表地來一個轉折,
01:04
twist -- something that you didn't expect -- and
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一個你沒有想到的轉折,
01:07
you find a joyful experience. You look at those
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你覺得這是個喜悅的經驗。
01:10
sort of illusions in my book and it's not as what
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你看我書中的幻象,他們跟你預期的不一樣。
01:13
you'd expect. And there's something joyful about
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然而這當中是有喜悅的元素的。
01:15
it. And it's the same thing with jokes and all
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這跟笑話是一樣的。
01:18
these sorts of things. So, what I'm going to try
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所以我要試著在我的講座中
01:21
and do in my lecture is go a little bit further
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作一些嘗試
01:24
and see if I can violate your expectations in a
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看是否能以討喜的方式違反你的期望。
01:27
pleasing way. I mean, sometimes expectations that
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我的意思是,有時被違反的期望是不討喜的,
01:30
are violated are not pleasant, but I'm going to try
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但我要嘗試的是用一種討喜、
01:32
to do it in a pleasant way, in a very primal way,
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簡單的方式
01:35
so I can make the audience here happy.
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來讓觀眾開心。
01:37
So I'm going to show you some ways that we can
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我現在為你示範一些我們可以
01:40
violate your expectations. First of all, I want to
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違反你期望的例子。首先,我要
01:43
show you the particular illusion here. I want you
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給你看以下的幻像。當銀幕出現的時候,
01:46
first of all when it pops up on the screen to
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我要你們留意
01:49
notice that the two holes are perpendicular to
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有兩個互相垂直的洞。
01:51
each other. These are all perceptual tricks. These
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這些都是感知上的戲法。
01:55
are real objects that I'm going to show you. Now
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我要給你看的都是真實的物體。
02:06
I'm going to show you how it is done. I've looped
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現在我要給你看是怎麼做到的。
02:09
the film here so you can get a very interesting
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我將這短片轉了一下,讓你可以有個有趣的經驗。
02:11
experience. I want you to see how this illusion is
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我要你看這個戲法是如何製造出來的;
02:14
constructed, and it's going to rotate so you see
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他會轉到讓你看到物體內外相反。
02:17
that it's inside out. Now watch, as it rotates
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現在仔細看他轉回去。
02:20
back, how quickly your perception snaps. OK now.
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看你的感知多快的閃回去。好,現在,
02:26
Watch it as it rotates back again. And this is a very
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再看他轉回去。而且我們這裡的觀眾
02:29
bright audience, all right? See if you can stop it
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是非常聰明的。看你能不能阻止這個現象。
02:32
from happening, even though you know 100 percent it's
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就算你百分百確定這是真的,
02:35
true that -- bam! You can't undo it. What does
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但是,哎呀,你控制不了。
02:40
that tell you about yourselves? We're going to do
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這告訴你甚麼?
02:44
it again. No doubt about it. See if you can stop
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我們再來一次,無可否認的,你可以試著阻止它。
02:47
it from happening. No. It's difficult.
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不行,太難了。
02:54
And we can violate your expectations in a whole
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我們可以用很多方法違反你的期望,
02:57
variety of ways about representation, about shape,
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例如形狀或顏色,
03:00
about color and so forth and it's very primal. And
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而且這是非常基本的。
03:03
it's an interesting question to ponder, why these
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這是一個有趣的問題。
03:06
things -- we find these things joyful. Why would
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為什麼會這樣-我們覺得愉悅。
03:10
we find them joyful? So, here's something that
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為什麼它們能逗我們開心?
03:13
Lionel did a while ago. I like these sort of
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這是黎歐諾前一陣子做的東西。我喜歡這類的
03:15
little things like this.
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小東西。
03:19
Again, this is not an optical trick. This is what
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同樣的,這不是視覺上的詭計。這是
03:22
you would see. In other words, it's not a camera
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你真的看見的。也就是說,這不是影片剪輯。
03:42
cut. It's a perceptual trick.
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這是感知錯覺。
03:55
OK. We can violate your expectations about
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好。我們可以違反你對於
03:57
shape.
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形狀的期望。
04:16
We can violate your expectations on representation
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我們可以違反你對圖像的期望
04:20
-- what an image represents. What do you see here?
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-圖像代表的事物。你在這張圖中看見什麼?
04:25
How many of you here see dolphins? Raise your hand
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有多少人看見海豚?請舉手
04:32
if you see dolphins. OK, those people who raised
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如果你看見海豚的話。好,那些舉手的
04:36
their hands, afterwards, the rest of the audience,
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人,演講完,其他的聽眾
04:38
go talk to them, all right? Actually, this is the
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去找他們談談,好嗎?事實上,這是
04:42
best example of priming by experience that I know.
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據我所知經驗造成偏好的最好的例子。
04:46
If you are a child under the age of 10 who
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如果你是十歲以下的小孩
04:50
haven't been ruined yet, you will look at this
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還沒墮落,你看著
04:53
image and see dolphins. Now, some of you adults
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這張圖會看見海豚。同時,在場的一些大人
04:57
here are saying, "What dolphins? What dolphins?"
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會說:什麼海豚?哪有海豚?
04:59
But in fact, if you reversed the figure ground --
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但事實上,如果你反轉圖像的背景-
05:02
in other words, the dark areas here -- I forgot to
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就是這裡深色的區塊-我忘了
05:05
ask for a pointer -- but if you reverse it, you'll
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要紅外線指燈筆-但如果你反轉它的話,你會
05:07
see a whole series of little dolphins. By the way,
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看見成群的小海豚。順道一提,
05:10
if you're also a student at CalTech -- they also
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如果你是加州理工學院的學生-他們也
05:13
tend to just see the dolphins. It's based on
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傾向於看見海豚。這是以經驗
05:16
experience.
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為基礎的。
05:20
Now, something like this can be used because this
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而這些之所以能拿來運用是因為
05:23
is after all talk about design, too. This was
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我們談的是設計。這是
05:25
done by Saatchi and Saatchi, and they actually got
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上奇廣告公司做的。他們真的
05:28
away with this ad in Australia. So, if you look at
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得以在澳洲用了這個廣告。如果你看
05:31
this ad for beer, all those people are in sort of
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這個啤酒的廣告,所有人的儀態都好像
05:36
provocative positions. But they got it passed, and
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很挑逗。但他們混過去了。還
05:39
actually won the Clio awards, so it's funny how you can do
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得了克里歐獎。所以做這些事
05:43
these things.
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是很有趣的。
05:44
Remember that sort of, um. This is the joke I did
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還記得有一種,嗯,我開的玩笑嗎?
05:52
when the Florida ballot was going around. You
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在佛羅里達州開票的時候,
05:56
know, count the dots for Gore; count the dots for
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數高爾的點數,數布希的點數。
05:58
Bush; count 'em again ...
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再數一次。
06:03
You can violate your expectations about
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你還可以這樣違反經驗造就的期望。
06:06
experience. Here is an outside water fountain that
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這是個戶外噴水池,
06:13
I created with some friends of mine, but you can
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我和一些朋友發明的。
06:15
stop the water in drops and -- actually make all
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但你可以讓水滴靜止,而且讓它停在半空中。
06:18
the drops levitate. This is something we're
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這是我們現在在做的:
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building for, you know, amusement parks and that
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就是遊樂場那類的。
06:26
kind of stuff.
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現在,
06:27
Now let's take a static image. Can you see this?
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我們看這個靜態的圖。你們看得到嗎?
06:31
Do you see the middle section moving down and the
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有沒有看到中間的部份正往下移
06:34
outer sections moving up? It's completely static.
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而外部則往上移?這完全是靜態的。
06:38
It's a static image. How many people see this
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是靜態圖。多少人看見這個幻象?
06:40
illusion? It's completely static.
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這完全是靜態的。
06:46
Right. Now, when -- it's interesting that when we
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好。有趣的是,我們看圖的時候,
06:49
look at an image we see, you know, color, depth,
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可以看見顏色,濃淺度,和質感。
06:53
texture. And you can look at this whole scene and
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而且你們可以看整個場景來分析它。
06:56
analyze it. You can see the woman is in closer than
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你可以看出這個女人比較靠近牆。
06:59
the wall and so forth. But the whole thing is
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但事實上整個是平面的。
07:01
actually flat. It's painted. It's trompe l'oeil.
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這是畫的。這是透視畫法。
07:06
And it was such a good trompe l'oeil that people
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這透視畫法傳神到
07:08
got irritated when they tried to talk to the
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有些人為了這女人不回他們的話
07:10
woman and she wouldn't respond.
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而生氣。
07:15
Now, you can make design mistakes. Like this
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現在,你也可以在設計上使用錯覺。
07:19
building in New York. So that when you see it from
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像這棟在紐約的建築。從這邊看起來,
07:25
this side, it looks like the balconies tilt up,
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陽台看起來往上翹;
07:28
and when you walk around to the other side it
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但你如果走到另一邊,
07:30
looks like the balconies go down. So there are
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看起來陽台往下傾。
07:35
cases where you have mistakes in design that
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所以你也可以在設計上置入
07:37
incorporate illusions.
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感知錯覺。
07:38
Or, you take this particular un-retouched
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或是,你也可以看這張沒有修過的照片。
07:41
photograph. Now, interestingly enough, I get a lot
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現在非常有趣的,
07:49
of emails from people who say, "Is there any
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我常常收到有人透過電郵問我:
07:51
perceptual difference between males and females?"
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「男生跟女生中間在感知錯覺中有什麼不同嗎?」
07:56
And I really say, "No." I mean, women can navigate
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然後我會回答:「沒有」我的意思是
07:58
through the world just as well as males can -- and
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女生跟男生一樣可以正常生活
08:01
why wouldn't they? However, this is the one
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為什麼不?
08:03
illusion that women can consistently do better
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但事實上是有女人比男人強的:
08:06
than males: in matching which head because they
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在配對哪一個頭是誰的
08:09
rely on fashion cues. They can match the hat.
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因為她們可以用流行線索。她們會配對帽子。
08:15
Okay, now getting to a part -- I want to show
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好,現在回到重點。我要給你們看設計上的錯覺。
08:17
design in illusions. I believe that the first
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據我所知,
08:20
example of illusions being used purposely was by
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第一個故意使用錯覺的人是達文西。
08:25
da Vinci in this anamorphic image of an eye. So
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在他的歪像眼睛中,
08:31
that when you saw from one little angle was like
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從一個角度看是這樣的。
08:34
this. And this little technique got popular in the
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這個技巧在
08:37
16th century and the 17th century to disguise
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十六十七世紀常被用來掩飾特殊意思。
08:40
hidden meanings, where you could flip the image and
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你可以把圖像轉過來
08:43
see it from one little point of view like this.
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就可以從這個角度看到。
08:48
But these are early incorporations of illusions
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這是早期在感知錯覺上的應用。
08:51
brought to -- sort of high point with Hans
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Hans Holbein在「使者」
08:53
Holbein's "Ambassadors." And Hans Holbein worked
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這幅畫用得淋漓盡致。而且
08:56
for Henry VIII. This was hung on a wall where you
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Hans Holdbein為亨利八世工作。
09:00
could walk down from the stair and you can see
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你可以爬上樓梯
09:02
this hidden skull.
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就可以看到隱藏的骷髏頭。
09:06
All right, now I'm going to show you some
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好,現在,我要給你們看一些設計家
09:09
designers who work with illusions to give that
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他們如何使用錯覺來製造驚喜的元素。
09:11
element of surprise. One of my favorites is Scott
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一個我很喜歡的是史考特金。
09:14
Kim. I worked with Scott to create some illusions
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我和史考特一同製作了一些感知錯覺給TED,
09:18
for TED that I hope you will enjoy. We have one
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希望你們會喜歡。
09:23
here on TED and happiness.
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我們這裡有一個是有關TED和快樂的。
09:41
OK now. Arthur [Ganson] hasn't talked yet, but his is
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好現在亞瑟還沒講話,
09:44
going to be a delightful talk and he has some of
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但他要講的挺令人愉悅的
09:47
his really fantastic machines outside. And so, we
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而且他在外面有一些非常有趣的機器。
09:54
-- Scott created this wonderful tribute to Arthur
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所以,我們-史考特製作了一些東西給
09:57
Ganson.
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亞瑟甘森。
10:09
Well, there's analog and digital. Thought that
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好,這裡是「analog」和「digital」
10:17
was appropriate here.
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覺得這個在這裡很適合。
10:23
And figure goes to ground.
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然後「figure」變成「ground」。
10:38
And for the musicians.
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然後給音樂家們,
10:59
And of course, since happiness -- we want "joy to the
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當然的,因為是快樂,我們要
11:01
world."
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「joy to the world」(把快樂帶給世間)
11:11
Now, another great designer -- he's very well
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現在,另一個很棒的設計家
11:13
known in Japan -- Shigeo Fukuda. And he just
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他在日本非常有名:福田 繁雄。
11:18
builds some fantastic things. This is simply
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他製造了一些很有趣的東西。
11:20
amazing. This is a pile of junk that when you view
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這實在是太驚人了。在這個角度看,
11:27
it from one particular angle, you see its
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這是一堆沒用的廢物,
11:36
reflection in the mirror as a perfect piano.
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但你看從鏡子中反射出來的是一架完整的鋼琴。
11:54
Pianist transforms to violinist.
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鋼琴家變成小提琴家。
12:07
This is really wild. This assemblage of forks,
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這很瘋狂。這些叉子、刀子和湯匙和
12:13
knives and spoons and various cutlery, welded
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一些廚房用具的組合,
12:16
together. It gives a shadow of a motorcycle. You learn
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成為一臺摩托車的影子。
12:29
something in the sort of thing that I do, which
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從這些可以學到一件事情:
12:32
is there are people out there with a lot of time
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就是很多人
12:34
on their hands.
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非常閒。
12:39
Ken Knowlton does wonderful composite images, like
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Ken Knowlton在組合這些圖片中做的很好。
12:45
creating Jacques Cousteau out of seashells --
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像是從貝殼中拼出Jacques Consteau,
12:47
un-retouched seashells, but just by rearranging
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沒有修片過的貝殼,只是重新拼過。
12:49
them. He did Einstein out of dice because, after
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他也用骰子拼出愛因斯坦,
12:53
all, Einstein said, "God does not play dice with
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畢竟愛因斯坦曾說:「神不跟世界玩丟骰子的。」
12:56
the universe." Bert Herzog out of un-retouched
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用未修片的鍵盤拼出Bert Herzog(德國電影家)。
13:01
keyboards. Will Shortz, crossword puzzle. John
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用字謎拼Will Shortz(美國字謎創作家)
13:06
Cederquist does these wonderful trompe l'oeil
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Cederquist(傢具設計家)
13:10
cabinets.
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利用透視法做的衣櫃。
13:12
Now, I'm going to skip ahead since I'm sort of running
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現在我要跳過一些東西,我有點時間不夠。
13:14
[behind]. I want to show you quickly what I've
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我要用很快的速度給你們看我做的東西
13:17
created, some new type of illusions. I've done
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一些新的感知錯覺。
13:22
something with taking the Pixar-type illusions. So
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我用類似皮克斯的圖像做些手法。
13:26
you see these kids the same size here, running
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你看這些小孩是同樣的大小,在走廊上奔跑。
13:30
down the hall. The two table tops of the same size.
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兩張一樣大小的桌子。
13:33
They're looking out two directions at once. You
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他們同時往兩個方向看。
13:37
have a larger piece fitting in with a smaller. And
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你有一個大的東西放進小的。
13:44
that's something for you to think about, all
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這是個給你們想的東西,好嗎?
13:46
right? So you see larger pieces fitting in within
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你看到一個較大的物體放到一個較小的物體當中。
13:48
smaller pieces here. Does everyone see that? Which
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大家都有看到嗎?
13:52
is impossible. You can see the two kids are
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這是不可能辦到的。
13:57
looking out simultaneously out of two different
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你看到兩個小孩同時往兩個方向看。
13:59
directions at once. Now can you believe these two
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現在你相信這兩張桌子的桌面
14:06
table tops are the same size and shape? They are.
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形狀和大小都一樣嗎?他們真的一樣。
14:10
So, if you measured them, they would be. And as I say,
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就是如果你去測量他們,他們真的一樣。
14:16
those two figures are identical in size and shape.
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就像我說的,那兩樣東西是在大小和形狀上是一模一樣的。
14:22
And it's interesting, by doing this in this sort
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這非常有趣,就是這樣做,
14:26
of rendered fashion, how much stronger the
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這些感知錯覺可以變得這麼奇怪。
14:29
illusions are. Any case, I hope this has brought
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不論如何,我希望這有讓你
14:31
you a little joy and happiness, and if you're
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感到愉悅及快樂,
14:33
interested in seeing more cool effects, see me
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如果你想要看更多很酷的東西,到外面找我,
14:36
outside. I'd be happy to show you lots of things.
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我很樂意給你們看很多東西。
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