Ryan Merkley: Online video -- annotated, remixed and popped

39,004 views ・ 2012-10-19

TED


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00:00
Translator: Joseph Geni Reviewer: Morton Bast
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譯者: irvin Chen 審譯者: Geoff Chen
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To understand the world that live in, we tell stories.
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想要了解我們生活的世界,我們說故事
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And while remixing and sharing have come to define
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當混搭與分享定義了我們所知的網路
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the web as we know it,
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網絡,就如同我們所知道的
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all of us can now be part of that story through simple tools
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每個人都可以成為故事的一部份
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that allow us to make things online.
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透過讓我們在網路上創作的簡單工具
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But video has been left out. It arrived on the web
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但是影片被遺漏了
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in a small box, and there it has remained,
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他以小方框內的姿態抵達網路
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completely disconnected from the data and the content
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就此停留,
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all around it.
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與周遭的資訊與內容完全脫離
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In fact, in over a decade on the web, the only thing
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事實上,網路這十年來
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that has changed about video is the size of the box
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唯一改變的只有影片框格大小
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and the quality of the picture.
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以及畫面的品質
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Popcorn changes all of that.
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Popcorn 改變了一切
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It's an online tool that allows anyone to combine video
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它是個線上工具
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with content pulled live directly from the web.
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讓任何人可以將影片結合網路上的即時內容
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Videos created with Popcorn behave like the web itself:
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透過 Popcorn 製作的影片如同網路自身:
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dynamic, full of links, and completely remixable,
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動態、充滿連結、完全得以混搭
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and finally allowed to break free from the frame.
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而且終於能夠跳脫外框
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I want to give you a demo of a prototype
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在此我向各位展示開發中
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that we're working on that we'll launch later this fall.
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將在今年秋天釋出的原型
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It will be completely free, and it will work in any browser.
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完全免費,相容於任何瀏覽器
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So, every Popcorn production begins with the video,
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所有 Popcorn 作品都從單一影片開始
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and so I've made a short, 20-second clip
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所以我錄製了一個 20 秒的短片
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using a newscaster template that we use in workshops.
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使用我們工作坊中使用的新聞臺模板
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So let's watch it. We'll go back, and I'll show you how we made it.
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先看看成品,然後再回頭說明如何製作
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Hi, and welcome to my newscast.
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嗨!歡迎來到我的新聞時間
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I've added my location with a Google Map,
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我透過 Google 地圖指出所在地
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and it's live, so try moving it around.
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他是即時的,你可以移動看看
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You can add pop-ups with live links and custom icons,
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你可以跳出訊息,內含超連結及自訂圖示
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or pull in content from any web service, like Flickr,
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或者從任何網路服務導入內容,例如 Flickr 相簿
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or add articles and blog posts with links out to the full content.
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或者增加文章與部落格,搭配原文連結
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So let's go back, and I'll show you what you saw. There was a lot there.
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現在讓我們從頭回看剛剛的影片
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So this is the timeline, and if you've ever edited video,
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這是時間軸,如果你曾編輯過影片,應該很熟悉
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you're familiar with this, but instead of clips in the timeline,
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但是上頭的不是影片
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what you're looking at is web events pulled into the video.
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而是加入影片中的網路事件
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Now in this Popcorn production we've got
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在這個 Popcorn 作品中,我們加入了標題圖卡
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the title card, we've got a Google Map that shows up
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以子畫面的方式顯示 Google Map
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picture-in-picture, then Popcorn lets it push
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Popcorn 接著讓它跳出外框
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outside the frame and take over the whole screen.
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佔滿整個螢幕
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There are two pop-ups bringing you some other information,
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兩個跳出訊息帶出其他資訊
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and a final article with a link out to the original article.
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最後是附加原文連結的一則短文
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Let's go to this Google Map, and I'll show you how you can edit it.
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我們打開這個 Google 地圖,示範該如何編輯
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All you do, go into the timeline, double-click the item,
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你應該指向時間軸,雙點一個物件
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and I've set it to Toronto, because that's where I'm from.
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我將他設定在多倫多,那是我的來處
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Let's set it to something else.
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我們把它設定到別的地方
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Popcorn immediately goes out onto the web,
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Popcorn 即時地連接上網路
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talks to Google, grabs the map, and puts it in the display.
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跟 Google 聯繫、取回地圖,將它顯示出來
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And it's exactly the same
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與觀看你作品的人
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for the people who watch your production.
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有完全一樣的效果
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And it's live. It's not an image. So you click on it,
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它是即時的,不只是一張圖片;你可以點擊
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you zoom in, right down to street view if you want to.
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如果你想的話,一直放大到街景視點
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Now in the video, I mentioned adding a live feed,
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在影片中我提到可以加入即時資訊
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which we can do right now, so let's add a live feed
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現在我們就來試試
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from Flickr. Go over to the right-hand side,
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從右手邊的選項中
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grab Flickr from the list of options,
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選擇 Flickr
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drag it into the timeline,
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拉到時間軸上
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and put it where you'd like it to go,
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放到你想要的地方
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and it immediately goes out to Flickr and starts pulling in
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它會馬上連接 Flickr,根據設定的標籤擷取相片
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images based on the tags. Now, my developers
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我們的開發者很喜歡小馬,
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really like ponies, and so they've set that as the default tag.
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所以把小馬作為預設標籤
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Let's try something else,
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我們來試試其他的
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maybe something a bit more relevant to today.
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或許來一些跟今天比較有關的
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Now here are live images being pulled straight from the feed.
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這是即時從資訊串流擷取的圖片
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If you come and watch this a week from now,
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如果你在一星期後觀看
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this will be completely different,
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結果將會完全不同
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dynamic, just like the web, and just like the web,
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與網路一樣動態、且所有東西都有來源
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everything is sourced, so click your link,
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點擊這個連結,
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and you go straight to Flickr and see the source image.
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就會開啟 Flickr 上的原始圖片
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Everything you've seen today is built with the basic
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今天你所看到的一切,都由基礎的網路元素組成
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building blocks of the web: HTML, CSS and JavaScript.
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HTML、CSS 及 JavaScript
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That means it's completely remixable. It also means
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代表這全然得以混搭
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there's no proprietary software. All you need
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也代表其中完全沒有專利軟體
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is a web browser.
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你只需要網路瀏覽器
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So imagine if every video that we watched on the web
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想像所有網路上所看到的影片
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worked like the web, completely remixable,
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都像網路一樣運作:
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linked to its source content, and interactive
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連結到原始內容
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for everyone who views it.
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與所有觀看者互動
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I think Popcorn could change the way that we tell stories on
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我想 Popcorn 可以
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the web, and the way we understand the world we live in.
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我們了解居住的世界的方法
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Thank you. (Applause)
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