Ryan Merkley: Online video -- annotated, remixed and popped

38,990 views ・ 2012-10-19

TED


μ•„λž˜ μ˜λ¬Έμžλ§‰μ„ λ”λΈ”ν΄λ¦­ν•˜μ‹œλ©΄ μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€.

00:00
Translator: Joseph Geni Reviewer: Morton Bast
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λ²ˆμ—­: Kyo young Chu κ²€ν† : Yunhi Maeng
00:16
To understand the world that live in, we tell stories.
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μš°λ¦¬κ°€ μ‚΄κ³  μžˆλŠ” 세계λ₯Ό μ΄ν•΄ν•˜λ €κ³  μš°λ¦¬λŠ” 이야기λ₯Ό ν•©λ‹ˆλ‹€
00:20
And while remixing and sharing have come to define
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λ˜ν•œ 리믹슀λ₯Ό λ§Œλ“€κ³  κ³΅μœ ν•˜λŠ” 것이
00:24
the web as we know it,
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μš°λ¦¬κ°€ μ•Œκ³  μžˆλŠ” 웹을 μ •μ˜ν•˜λŠ” 것이 λ˜λ©΄μ„œ
00:25
all of us can now be part of that story through simple tools
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온라인으둜 λ­”κ°€λ₯Ό λ§Œλ“€ 수 μžˆλŠ” κ°„λ‹¨ν•œ 방법을 ν†΅ν•˜λ©΄
00:29
that allow us to make things online.
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μ΄μ œλŠ” λˆ„κ΅¬λ‚˜ κ·Έ μ΄μ•ΌκΈ°μ˜ 일뢀가 될 수 μžˆμŠ΅λ‹ˆλ‹€
00:32
But video has been left out. It arrived on the web
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ν•˜μ§€λ§Œ μ˜μƒμ€ μ˜ˆμ™Έμ˜€μ£  μž‘μ€ μƒμžμ— λ‹΄μ•„μ„œ 웹에 올렀 λ†“μœΌλ©΄
00:36
in a small box, and there it has remained,
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μ£Όλ³€μ˜ μžλ£Œλ‚˜ λ‚΄μš©κ³ΌλŠ”
00:38
completely disconnected from the data and the content
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μ „ν˜€ μ—°κ΄€μ„± 없이
00:42
all around it.
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λ”°λ‘œ μ‘΄μž¬ν•΄μ™”μŠ΅λ‹ˆλ‹€
00:43
In fact, in over a decade on the web, the only thing
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사싀 10년이 λ„˜λ„λ‘ μ›Ή μƒμ—μ„œ
00:45
that has changed about video is the size of the box
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μ˜μƒμ— λŒ€ν•΄μ„œ λ³€ν•œ 것이라곀
00:49
and the quality of the picture.
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크기와 ν™”μ§ˆ λΏμ΄μ—ˆμŠ΅λ‹ˆλ‹€
00:52
Popcorn changes all of that.
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팝콘(Popcorn)은 이 λͺ¨λ“  κ±Έ λ³€ν™”μ‹œμΌ°μŠ΅λ‹ˆλ‹€
00:55
It's an online tool that allows anyone to combine video
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νŒμ½˜μ€ λˆ„κ΅¬λ‚˜ μ›Ήμ—μ„œ λ°”λ‘œ 뽑아낸 컨텐츠와 λΉ„λ””μ˜€λ₯Ό
00:58
with content pulled live directly from the web.
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ν•©μΉ  수 있게 λ„μ™€μ£ΌλŠ” 온라인 λ„κ΅¬μž…λ‹ˆλ‹€
01:01
Videos created with Popcorn behave like the web itself:
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팝콘으둜 λ§Œλ“  λΉ„λ””μ˜€λŠ” 마치 μ›Ή κ·Έ 자체처럼 ν–‰λ™ν•˜μ£ 
01:05
dynamic, full of links, and completely remixable,
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역동적이고, 링크둜 가득 차있고, μ™„λ²½νžˆ λ¦¬λ―ΉμŠ€ν•  수 있죠
01:09
and finally allowed to break free from the frame.
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λ“œλ””μ–΄ κ·Έ ν‹€μ—μ„œ λ²—μ–΄λ‚˜κ²Œ λ˜μ—ˆμŠ΅λ‹ˆλ‹€
01:13
I want to give you a demo of a prototype
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이번 가을에 λ‘ μΉ­ν•˜λ €κ³  μž‘μ—… 쀑인
01:16
that we're working on that we'll launch later this fall.
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μ‹œν—˜ 데λͺ¨λ₯Ό λ³΄μ—¬λ“œλ¦¬λ €κ³  ν•©λ‹ˆλ‹€
01:18
It will be completely free, and it will work in any browser.
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μ™„μ „ 무료이고 λͺ¨λ“  λΈŒλΌμš°μ €μ—μ„œ μž‘λ™λ©λ‹ˆλ‹€
01:23
So, every Popcorn production begins with the video,
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팝콘으둜 λ§Œλ“  λͺ¨λ“  μ œμž‘λ¬Όμ€ λΉ„λ””μ˜€λ₯Ό 기반으둜 ν•©λ‹ˆλ‹€
01:26
and so I've made a short, 20-second clip
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κ·Έλž˜μ„œ μ›Œν¬μƒ΅μ—μ„œ μ“°λŠ” λ‰΄μŠ€ ν…œν”Œλ¦Ώμ„ 가지고
01:28
using a newscaster template that we use in workshops.
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20초짜리 짧은 μ˜μƒμ„ λ§Œλ“€μ–΄ λ΄€μŠ΅λ‹ˆλ‹€
01:32
So let's watch it. We'll go back, and I'll show you how we made it.
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일단 λ³΄μ‹œκ³  μ œκ°€ λ‹€μ‹œ μ–΄λ–»κ²Œ λ§Œλ“œλŠ” 지 λ³΄μ—¬λ“œλ¦¬κ² μŠ΅λ‹ˆλ‹€
01:36
Hi, and welcome to my newscast.
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"μ•ˆλ…•ν•˜μ„Έμš”, 제 λ‰΄μŠ€μ— μ˜€μ‹  κ±Έ ν™˜μ˜ν•©λ‹ˆλ‹€
01:38
I've added my location with a Google Map,
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ꡬ글지도에 μ œκ°€ μžˆλŠ” μœ„μΉ˜λ₯Ό μΆ”κ°€ν–ˆμŠ΅λ‹ˆλ‹€
01:41
and it's live, so try moving it around.
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μ‹€μ‹œκ°„μ΄λ‹ˆ ν•œ 번 μ›€μ§μ—¬λ³΄μ„Έμš”
01:44
You can add pop-ups with live links and custom icons,
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μ‹€μ‹œκ°„ 링크와 μžμ²΄μ œμž‘ν•œ μ•„μ΄μ½˜μœΌλ‘œ νŒμ—… 메뉴λ₯Ό μΆ”κ°€ν•˜μ‹€ μˆ˜λ„ 있고,
01:48
or pull in content from any web service, like Flickr,
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ν”Œλ¦¬μ»€ 같은 μ›Ή μ„œλΉ„μŠ€μ—μ„œλ„ 컨텐츠λ₯Ό κ°€μ Έμ˜€μ‹€ 수 있죠
01:51
or add articles and blog posts with links out to the full content.
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μ•„λ‹ˆλ©΄ κΈ°μ‚¬λ‚˜ λΈ”λ‘œκ·Έμ˜ 글을 링크둜 λ”°μ™€μ„œ λ‚΄μš©μ„ μ±„μ›Œλ³΄μ„Έμš”"
01:56
So let's go back, and I'll show you what you saw. There was a lot there.
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λ‹€μ‹œ λŒμ•„κ°€μ„œ μ–΄λ–»κ²Œ λ§Œλ“œλŠ” 지 λ³΄μ—¬λ“œλ¦¬μ£  μ•„μ£Ό λ§ŽμŠ΅λ‹ˆλ‹€
02:00
So this is the timeline, and if you've ever edited video,
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자 이건 νƒ€μž„λΌμΈμΈλ°μš” μ˜μƒ νŽΈμ§‘μ„ 해보신 뢄이라면
02:03
you're familiar with this, but instead of clips in the timeline,
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κ½€λ‚˜ μ΅μˆ™ν•˜μ‹€ κ²λ‹ˆλ‹€
02:06
what you're looking at is web events pulled into the video.
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λ‹€λ§Œ 이건 μ˜μƒμ΄ μ•„λ‹ˆλΌ μ˜μƒμ— λ‚˜μ˜€λŠ” μ›Ή 이벀트의 νƒ€μž„λΌμΈμž…λ‹ˆλ‹€
02:09
Now in this Popcorn production we've got
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μ—¬κΈ°μ—λŠ” 제λͺ©μ΄λž‘,
02:12
the title card, we've got a Google Map that shows up
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μ˜μƒκ³Ό 같이 λœ¨λŠ” ꡬ글지도가 μžˆκ³ μš”
02:16
picture-in-picture, then Popcorn lets it push
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팝콘으둜 이 지도가 ν”„λ ˆμž„μ„ λ²—μ–΄λ‚˜μ„œ
02:18
outside the frame and take over the whole screen.
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ν™”λ©΄ 전체λ₯Ό μ°¨μ§€ν•˜λ„λ‘ λ§Œλ“€ μˆ˜λ„ 있죠
02:21
There are two pop-ups bringing you some other information,
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λ‹€λ₯Έ 정보λ₯Ό λ³΄μ—¬μ£ΌλŠ” 두 개의 νŒμ—…μ°½κ³Ό
02:24
and a final article with a link out to the original article.
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μ›λ¬ΈμœΌλ‘œ 링크λ₯Ό κ±Έμ–΄ λ‘” λ§ˆμ§€λ§‰ 기사가 λ³΄μ΄λ„€μš”
02:28
Let's go to this Google Map, and I'll show you how you can edit it.
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κ΅¬κΈ€μ§€λ„λ‘œ κ°€μ„œ μ–΄λ–»κ²Œ νŽΈμ§‘ν•˜λŠ” 지 λ³΄μ—¬λ“œλ¦¬κ² μŠ΅λ‹ˆλ‹€
02:32
All you do, go into the timeline, double-click the item,
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νƒ€μž„λΌμΈμœΌλ‘œ κ°€μ„œ μ•„μ΄ν…œμ„ 더블클릭 ν•œ λ‹€μŒμ—,
02:35
and I've set it to Toronto, because that's where I'm from.
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μ œκ°€ 토둠토에 μ‚΄μ•„μ„œ 그곳으둜 섀정을 ν•΄λ†¨μŠ΅λ‹ˆλ‹€
02:38
Let's set it to something else.
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λ‹€λ₯Έ 곳으둜 바꿔보죠
02:41
Popcorn immediately goes out onto the web,
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νŒμ½˜μ€ λ°”λ‘œ 웹에 μ ‘μ†ν•΄μ„œ
02:44
talks to Google, grabs the map, and puts it in the display.
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ꡬ글에 정보λ₯Ό μ „μ†‘ν•œ λ‹€μŒμ— 지도λ₯Ό λΆˆλŸ¬μ™€μ„œ 화면에 λ³΄μ—¬μ€λ‹ˆλ‹€
02:47
And it's exactly the same
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μ—¬λŸ¬λΆ„μ΄ λ§Œλ“  μ˜μƒμ„ λ³΄λŠ” μ‚¬λžŒλ“€μ—κ²Œ
02:49
for the people who watch your production.
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λ³΄μ—¬μ§€λŠ”λŠ” 것과 μ™„μ „νžˆ λ˜‘κ°™μ£ 
02:51
And it's live. It's not an image. So you click on it,
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사진이 μ•„λ‹ˆλΌ μ‹€μ‹œκ°„μ΄κΈ° λ•Œλ¬Έμ— 지도λ₯Ό ν΄λ¦­ν•΄μ„œ
02:53
you zoom in, right down to street view if you want to.
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ν™•λŒ€λ₯Ό ν•  μˆ˜λ„ 있고 μ›ν•œλ‹€λ©΄ κ±°λ¦¬λ·°κΉŒμ§€ λ³Ό 수 있죠
02:57
Now in the video, I mentioned adding a live feed,
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μ˜μƒμ—μ„œ μ œκ°€ 라이브 ν”Όλ“œλ₯Ό μΆ”κ°€ν•˜λŠ” 것에 λŒ€ν•΄ μ–ΈκΈ‰ν–ˆμ—ˆλŠ”λ°μš”
03:00
which we can do right now, so let's add a live feed
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μ§€κΈˆ λ°”λ‘œ ν”Œλ¦¬μ»€μ—μ„œ 라이브 ν”Όλ“œλ₯Ό 좔가해보도둝 ν•˜κ² μŠ΅λ‹ˆλ‹€
03:04
from Flickr. Go over to the right-hand side,
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였λ₯Έμͺ½μ— μžˆλŠ” λ©”λ‰΄λ‘œ κ°€μ„œ
03:06
grab Flickr from the list of options,
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λͺ©λ‘μ—μ„œ ν”Œλ¦¬μ»€λ₯Ό μ„ νƒν•œ λ‹€μŒμ—
03:09
drag it into the timeline,
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νƒ€μž„λΌμΈμœΌλ‘œ λŒκ³ μ˜€μ„Έμš”
03:11
and put it where you'd like it to go,
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κ·ΈλŸ¬κ³ λŠ” μ›ν•˜μ‹œλŠ” 곳에 λ†“μœΌμ‹œλ©΄
03:13
and it immediately goes out to Flickr and starts pulling in
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λ°”λ‘œ νƒœκ·Έμ— κΈ°λ°˜ν•˜μ—¬
03:16
images based on the tags. Now, my developers
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ν”Œλ¦¬μ»€μ—μ„œ 사진을 뢈러였게 λ©λ‹ˆλ‹€ 저희 개발자 쀑에
03:19
really like ponies, and so they've set that as the default tag.
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말을 μ•„μ£Ό μ’‹μ•„ν•˜λŠ” μΉœκ΅¬κ°€ μžˆμ–΄μ„œ 그게 κΈ°λ³Έ νƒœκ·Έλ‘œ μ„€μ •λ˜μ–΄ μžˆμŠ΅λ‹ˆλ‹€
03:23
Let's try something else,
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λ‹€λ₯Έ ν•œ 번 해보도둝 ν•˜μ£ 
03:26
maybe something a bit more relevant to today.
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였늘 μ£Όμ œλž‘ μ’€ 관련이 μžˆλŠ” κ²ƒμœΌλ‘œμš”
03:30
Now here are live images being pulled straight from the feed.
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이 사진듀은 ν”Όλ“œμ—μ„œ λ°”λ‘œ 뢈러온 κ²ƒλ“€μž…λ‹ˆλ‹€
03:32
If you come and watch this a week from now,
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일주일 뒀에 λ‹€μ‹œ 이걸 보신닀면
03:34
this will be completely different,
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μ™„μ „νžˆ λ‹€λ₯Έ μ‚¬μ§„μΌκ±°μ—μš”
03:35
dynamic, just like the web, and just like the web,
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μ›Ήμ²˜λŸΌ 동적이고 λͺ¨λ“  것듀이 μ†ŒμŠ€μ— κΈ°λ°˜μ„ 두고 있죠
03:38
everything is sourced, so click your link,
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κ·Έλž˜μ„œ 링크λ₯Ό ν΄λ¦­ν•˜μ‹œλ©΄
03:40
and you go straight to Flickr and see the source image.
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λ°”λ‘œ ν”Œλ¦¬μ»€λ‘œ κ°€μ„œ 원본 사진을 보싀 수 μžˆμŠ΅λ‹ˆλ‹€
03:44
Everything you've seen today is built with the basic
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였늘 μ—¬λŸ¬λΆ„λ“€μ΄ λ³΄μ‹œλŠ” λͺ¨λ“  것듀은 μ›Ήμ˜ κΈ°λ³Έ ꡬ쑰물이라고 ν•  수 μžˆλŠ”
03:46
building blocks of the web: HTML, CSS and JavaScript.
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HTML, SCC, 그리고 JAVA Script둜 λ§Œλ“€μ–΄μ‘ŒμŠ΅λ‹ˆλ‹€
03:50
That means it's completely remixable. It also means
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κ·Έ 말은 λ¦¬λ―ΉμŠ€κ°€ μ•„μ£Ό μš©μ΄ν•˜λ‹€λŠ” 뜻이죠
03:51
there's no proprietary software. All you need
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또 λ”°λ‘œ μ†Œν”„νŠΈμ›¨μ–΄λ₯Ό μ‚΄ ν•„μš”λ„ μ—†κ³ ,
03:54
is a web browser.
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단지 μ›Ή λΈŒλΌμš°μ €λ§Œ 있으면 λœλ‹€λŠ” 말이기도 ν•©λ‹ˆλ‹€
03:57
So imagine if every video that we watched on the web
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μš°λ¦¬κ°€ μΈν„°λ„·μ—μ„œ λ³΄λŠ” λͺ¨λ“  λΉ„λ””μ˜€λ“€μ΄
04:00
worked like the web, completely remixable,
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μ›Ήμ²˜λŸΌ 변경이 μš©μ΄ν•˜κ³ 
04:03
linked to its source content, and interactive
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μΆœμ²˜μ— 연결이 λ˜μ–΄ 있으며 λΉ„λ””μ˜€λ₯Ό λ³΄λŠ” λͺ¨λ“  μ‚¬λžŒλ“€κ³Ό
04:06
for everyone who views it.
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μƒν˜Έμž‘μš©μ„ ν•œλ‹€κ³  μƒκ°ν•΄λ³΄μ„Έμš”
04:09
I think Popcorn could change the way that we tell stories on
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μ €λŠ” 팝콘이 μΈν„°λ„·μ—μ„œ μš°λ¦¬κ°€ 이야기λ₯Ό ν•˜λŠ” 방식
04:12
the web, and the way we understand the world we live in.
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그리고 μš°λ¦¬κ°€ μ‚¬λŠ” 세상을 μ΄ν•΄ν•˜λŠ” 방식을 λ°”κΏ€ 수 μžˆλ‹€κ³  μƒκ°ν•©λ‹ˆλ‹€
04:14
Thank you. (Applause)
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κ°μ‚¬ν•©λ‹ˆλ‹€ (λ°•μˆ˜)
이 μ›Ήμ‚¬μ΄νŠΈ 정보

이 μ‚¬μ΄νŠΈλŠ” μ˜μ–΄ ν•™μŠ΅μ— μœ μš©ν•œ YouTube λ™μ˜μƒμ„ μ†Œκ°œν•©λ‹ˆλ‹€. μ „ 세계 졜고의 μ„ μƒλ‹˜λ“€μ΄ κ°€λ₯΄μΉ˜λŠ” μ˜μ–΄ μˆ˜μ—…μ„ 보게 될 κ²ƒμž…λ‹ˆλ‹€. 각 λ™μ˜μƒ νŽ˜μ΄μ§€μ— ν‘œμ‹œλ˜λŠ” μ˜μ–΄ μžλ§‰μ„ 더블 ν΄λ¦­ν•˜λ©΄ κ·Έκ³³μ—μ„œ λ™μ˜μƒμ΄ μž¬μƒλ©λ‹ˆλ‹€. λΉ„λ””μ˜€ μž¬μƒμ— 맞좰 μžλ§‰μ΄ μŠ€ν¬λ‘€λ©λ‹ˆλ‹€. μ˜κ²¬μ΄λ‚˜ μš”μ²­μ΄ μžˆλŠ” 경우 이 문의 양식을 μ‚¬μš©ν•˜μ—¬ λ¬Έμ˜ν•˜μ‹­μ‹œμ˜€.

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